The Orthopreneurs Podcast with Dr. Glenn Krieger

Latest Episodes:

Top Orthodontic Freebies Your Patients Will Love May 28, 2024

Show notes

Orthodontic swag has traditionally consisted of generic toothbrushes or lip balm, the predictable pen, and the flimsy tote bag. These are all useful items, but they lack the "wow" factor.
Our patients expect more. They crave that jaw-dropping experience more than the products themselves.
That's where themed swag boxes come in, offering a unique opportunity for orthodontists to level up their patient experience and build lasting brand loyalty.
In this episode, Randy Pulitzer from Swag Headquarters shares some strategies on how to make your promotional products work for you. He will also be speaking and sharing even more strategies at the OP Summit at Sea 2024.
Randy, a lawyer turned swag expert, shares tips on avoiding "brand fill"— these are cheap items that end up in the trash and offer no marketing value.
The right promotional items that maximize impressions don’t have to break the bank. Simple strategies such as kitting will enhance brand visibility greatly. High-quality, customizable items often outperform name brands in terms of customer engagement.
From trendy mugs to effective pens, this episode covers it all. Tune in for Randy's expert advice on making the most out of your marketing budget.
Key Takeaways
Intro (00:00)
Randy’s background and transition to swag (02:20)
Importance of avoiding brand fill (05:15)
Cost per impression and its significance (10:35)
Quality vs. name brand items (17:53)
Concept of kitting and its benefits (35:01)
Bundling items to convey a cohesive brand message (38:59)
Additional Resources
Connect with Randy Pulitzer
- Website: https://swaghq1.espwebsite.com/
- Email: randy@swaghq1.com
- Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

How the Wealthy Think About Money May 24, 2024

Show notes

Building a successful orthodontic practice takes dedication, expertise, and yes, financial savvy. But at the end of the day, we are all looking for true financial freedom.
The key to wealth creation is understanding the time value of money. The sooner you invest, the more time your money has to grow.
Even small amounts invested early on can snowball into significant wealth over time.
The OSO model gives you access to significant earning potential upfront that you wouldn't have as a solo practitioner.
Think about it – wouldn't a lump sum upfront, strategically invested, potentially lead to far greater financial rewards over time?
Tune in to this 5-minute episode to learn more!
Key Takeaways
Intro (00:00)
Differences in how the poor, middle class, and wealthy view money (00:47)
The importance of the time value of money (01:28)
Benefits of upfront payments in wealth accumulation (02:09)
Investing wisely and living modestly to grow wealth (03:29)
Additional Resources
- Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Expert Advice on How to Protect Your Orthodontic Practice from Cyber Threats May 21, 2024

Show notes

Imagine walking into your office and feeling a chill run down your spine, realizing that your computer systems have been held hostage by ransomware. Or imagine looking a patient in the eye and telling them their personal information might be floating around on the dark web.
If you haven't experienced these nightmares yet, consider yourself lucky, but don't get too comfortable.
Cybercrime is a growing threat, and orthodontic practices are not immune to it. In fact, small and medium-sized businesses like yours are often more vulnerable to attacks due to limited resources and less stringent security protocols.
But you don't need to become a cybersecurity expert to take some proactive steps to protect yourself and your practice.
Today, we welcome John Sileo, founder and CEO of the Sileo Group and a renowned cybersecurity expert. His mission? To help businesses like yours stay out of the damaging headlines of a data breach.
Beyond just the technical aspects, John touches on the personal impacts of cyber-attacks, the heightened risks small businesses face, and practical steps you can take today to safeguard your data.
Click here to listen to the full episode and take the first step towards securing your practice's future.
Key Takeaways
Intro (00:00)
The unique risks small businesses face (02:05)
The impact of cybercrime (07:39)
Importance of recognizing personal risks in cybersecurity (10:50)
Ransomware and other cyber threats (22:34)
How to identify and address known vulnerabilities (29:54)
Additional Resources

- John Sileo’s Website: https://sileo.com/
- Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

The Silent Truth: What Your Dental Team Isn't Telling You May 17, 2024

Show notes

As orthodontic practice owners, we understand the importance of a positive and productive work environment. However, we often overlook the hidden burdens our team members may be carrying, which can hinder their performance and job satisfaction.
During the recent AAO meeting, I had the pleasure of interacting with various dental team members about their experiences with remote monitoring.
One common issue was that they were overwhelmed.
This is something they will never tell you as the owner, but if removed from their plate, it can boost their motivation and productivity.
So your task is to initiate open and honest conversations with your team members on some of the tasks you could remove from their plates to boost their productivity. You might find your star player desires a different role that could help your practice.
Tune in to learn more!
Key Takeaways
Intro (00:00)
Team members may not be honest about their job satisfaction (00:43)
Ask your team what you can take off their plate (01:57)
Don't waste your best talent on tasks that can be outsourced (02:32)
Outsourcing can be a valuable tool (03:22)
Prioritize optimizing your current team (05:23)
Additional Resources
- Dr. Glenn Krieger’s Cell No: 469 610 9920
- Visit our website at remoteresponse.com to learn more!
- Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

The Emotional Side of Orthodontics: What Every Clinician Should Know May 14, 2024

Show notes

Orthodontics is commonly linked with smiles and enhanced appearance. However, could there be a deeper dimension to the treatments we offer?
Our guest today is Dr. Sonia Palleck, who comes from Ontario, Canada. Other than being an accomplished orthodontist who has spoken extensively as a KOL, she is now an author with a message about healing and love.
She has so far written a 4-part book series titled Leave the Little Light On. This series explores themes of trauma, healing, and the power of love.
While the connection might not be obvious on a visit to the orthodontist, recognizing the impact of trauma could lead to a better environment for our patients.
Dr. Palleck's message is all about changing our understanding of love, finding peace, and embracing non-judgmental love toward others.
We also talk about the integration of digital technology in orthodontics and how we can take advantage of these digital setups to reduce treatment times and office visits.
Tune in.
Key Takeaways
Intro (00:00)
Dr. Sonia Palleck’s background (00:32)
Dr. Sonia Palleck’s personal transformation and writing (05:04)
Insights into the emotional aspects of orthodontics (12:17)
The integration of digital technology in orthodontic practice (20:14)
The potential of digital setups in revolutionizing orthodontic treatments (28:19)
How to access Dr. Palleck’s books and follow her work (40:28)
Additional Resources
- Get Dr. Sonia Palleck books here: https://www.soniapalleck.com/
- Follow Dr. Sonia Palleck on Instagram
- Follow Dr. Sonia Palleck on Facebook
- Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Private Equity, OSOs, and Expanding Your Financial Horizons May 10, 2024

Show notes

There's no end to the debate about whether dental support organizations (DSOs) are beneficial or hindering our profession.
I'm not here to rehash that argument.
Today, I want to explore a perspective I rarely hear discussed: the unique financial opportunities that open up when you join a private equity-backed OSO/DSO.
Suddenly, you're part of a network of like-minded entrepreneurs who are eager to share ideas about investing and making your money multiply.
Let's be realistic, unless your practice is consistently growing at a breakneck pace, you'll almost always come out ahead in the long run by taking a lump sum payment and investing wisely, rather than taking regular income from your practice while inflation gnaws away at your returns.
It boils down to this: when you sell your practice to a private equity-backed DSO, you gain access to a world of high-potential investments. Commercial real estate, private equity, venture capital... the doors truly open when you're surrounded by successful entrepreneurs.
Tune in to this 5-minute episode to learn more.
Key Takeaways
Intro (00:00)
Networking is key to building wealth (00:52)
The lump-sum potential of joining a DSO (02:38)
Expanding investment horizons (05:47)
Adopting a wealth mindset (07:21)
Challenging the status quo (09:17)
Additional Resources
- Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Why Occlusion Still Matters in Orthodontics w/ Dr. Maz Moshiri May 07, 2024

Show notes

My interview with Dr. Maz Moshiri was incredibly eye-opening. We dug into his orthodontic journey, his expertise in splint therapy, and the ongoing debate about the role of occlusion in modern orthodontics.
One of our key takeaways was the importance of mentorship, both formal and informal.
Dr. Moshiri had the incredible opportunity to learn directly from his father, a specialist in TMJ treatment. This hands-on experience instilled in him a deep understanding of occlusion and its implications for orthodontic treatment.
Sadly, we agreed that occlusion seems to be a diminishing focus in many orthodontic residencies. While clear aligners offer powerful advantages, understanding the fundamental principles of occlusion is essential to avoid future complications for our patients.
We shared our own experiences of visiting other clinicians early in our careers and the invaluable knowledge we gained simply by observing and learning. If you want to learn something new, don't hesitate to reach out and visit other practices. You might be surprised by how much you can learn in just a single day.
Tune in to this episode for insights from a true leader in our field.
Key Takeaways
Intro (00:00)
Dr. Moshiri’s extensive background in orthodontics (01:11)
Why you need to visit practices (07:47)
Role of occlusion on orthodontics (11:33)
Integration of splint therapy in treatment (17:17)
The impact of wire bending knowledge on modern orthodontic practices (23:35)
Purpose and scope of the Aligner Intensive Fellowship (30:47)
Advice on dental practice management and transitions (34:48)
Additional Resources
- Check out the Aligner Intensive Fellowship Program: https://www.alignerfellowship.com/
- Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Do THIS to Add $1,000,000/Yr to Your Orthodontic Practice May 03, 2024

Show notes

Are you an orthodontist or other practice owner feeling stuck in your current production numbers? Do you sometimes doubt your practice's potential?
It's time to break those mental barriers and aim for the extraordinary.
I want to challenge you to think big, set a BHAG (Big Hairy Audacious Goal), and grow your practice by a million dollars (or even more) in 18 months.
This approach means dreaming without limits – tripling or quadrupling your current production might seem crazy, but it forces you to rethink everything about your practice, its processes, and your own role within it.
Don't be afraid to set a goal that feels a bit overwhelming – that sense of challenge is how true growth happens.
Tune in to learn the steps you need to take to transform your practice's financial trajectory.
Key Takeaways
Intro (00:00)
Think big and even bigger (02:39)
Belief is everything- set ambitious revenue targets (05:23)
Growth requires sacrifice (06:29)
Professional development through courses (11:39)
Additional Resources
- Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

How to Run Your Practice for Maximum Efficiency (and Profit!) w/Scott Hansen Apr 30, 2024

Show notes

You might be surprised to learn that orthodontic practices are very similar to those of your local plumber or AC technician.
Sure, the tools and procedures are wildly different, but when it comes down to the business side of things, we're all playing a similar game. Both orthodontists and home service providers offer high-value services that require a large amount of trust from the customer.
Surprisingly, many home service businesses have nailed aspects of their operations that orthodontists could learn a lot from.
Think about the last time you had a leaky faucet. You probably did a quick online search, found a few companies with good reviews, and then reached out.
What happened next? Chances are, you got a call back almost immediately. Maybe you even received a text message confirming your inquiry.
From there, they likely got you scheduled quickly, showed up on time, and communicated clearly throughout the process. These are the hallmarks of an excellent home service business, and they can make a huge difference in your orthodontic practice.
Operations might not be glamorous, but they're the secret sauce for sustainable growth. Invest in them, outsource them, embrace technology – but don't ignore them. The brightest smile in the room won't sell itself if no one answers the phone.
I recently had the pleasure of interviewing Scott Hansen, a true orthodontic entrepreneur who's cracked the code (multiple times) on practice growth.
From running a thriving practice to creating industry-transforming solutions like OrthoChats and now LeadSigma, Scott repeatedly emphasizes the immense power of optimized practice operations.
Listen now for some tips that could redefine your practice's approach to growth and efficiency.

Key Takeaways
Intro (00:00)
Scott's career journey and decision against orthodontics (03:02)
Innovation and marketing strategies (04:33)
Developing OrthoChats and its impact on leads (04:47)
Introduction of LeadSigma and its functions (08:40)
Key strategies for practice growth (17:08)
Importance of data analysis in evaluating operations (21:34)
Why you must answer calls promptly (25:46)
Future of AI in business operations (35:24)
Additional Resources
- LeadSigma Website: https://leadsigma.com/
- OrthoChats Website: https://orthochats.com/
- Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Are You Underestimating Your Team's Capabilities? Apr 26, 2024

Show notes

In a recent ad for National Down Syndrome Day, actress and model Madison Tevlin delivered a truly powerful message.
The ad highlighted how limiting assumptions can prevent people from achieving their full potential, whether they have Down Syndrome or not.
This message extends far beyond individuals with disabilities. It's a message we should all apply to how we lead and interact with our teams.
As leaders, it's easy to fall into the trap of thinking of limitations in your team. When you believe in limitations (real or perceived), your team will internalize that belief. Their performance will suffer accordingly.
Instead of "they can't," try adopting a "maybe they can" mindset. Give your team the tools, resources, and support they need to try, even if there's a chance of failure.
Key Takeaways
Intro (00:00)
Madison Tevlin's advertisement (00:30)
The power of belief and expectations (01:16)
Don't underestimate your team (01:48)
Mindset shift as a catalyst for change (02:58)
Additional Resources
- Madison Tevlin’s ad: https://www.instagram.com/p/C4yPXQrJcM0/?hl=en
- Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

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