The ONE Thing

Latest Episodes:

155. Customer Loyalty | How Lady Gaga Turns Fans Into Fanatics with @JackieHuba Aug 27, 2018

Show notes

What is the ONE thing to focus on for business growth?

We believe that ONE thing is customer loyalty – so, as we scale our business, that means our ONE thing is engaging with people like you. So we’ve been asking ourselves, how do we form a deeper, more meaningful relationship with every single one of you so that, ultimately, you become a raving fan and get a level of mastery on the content so that you can turn around and empower the people in your world?

While we were asking these questions, Jay walked over to his bookshelf and pulled out a book. It was Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics by today’s guest Jackie Huba, and it’s transforming the way we look at our business. So today we’re going to show you how Lady Gaga was able to build this passionate fan base and what lessons you can take and apply in your businesses.

In this episode, you will learn...

[4:35] What is loyalty?
[11:35] How do you identify your one percenters?
[26:30] How can you can become part of the community around your business and give them something to talk about?

The ONE Thing to Implement From This Episode:

So, after listening to this episode, you've been armed with a foundation for growth. Now, are you willing to go on the journey to becoming a master of building customer loyalty?

If so, what habits do you or your business have to acquire that would make engaging those one percenters easier or unnecessary? Is it getting clear and focusing on your one percenters? Leading with your values? Building a community of those one percenters? Or generating something to talk about? Look at those four points and contrast them or compare them to what you're focusing on in your business right now. Are you focusing on the ONE thing that matters most?

When we look at our business, that lead domino, that if we continue to knock that down over time will lead to extraordinary results, is you.

If you see there is an opportunity but you’re struggling to come up with ideas for how to capitalize on it, one thing you can do first is read through Jackie’s book, Monster Loyalty, and write down 10 ways that you can implement each chapter. When you do that, you end up with this mind bank of things that you can do that will make building customer loyalty easier or unnecessary. We did this and it’s been extremely helpful.

And if you genuinely feel like you are one percenters for The ONE Thing, please e-mail Geoff@The1Thing.com because we're always asking, what are we doing that's actually creating that type of engagement? And we would love to have a conversation.

Links & Tools From This Episode

Learn more at JackieHuba.com
Connect with Jackie: Facebook | Twitter | LinkedIn
Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics

AWESOME FREE RESOURCES FOR YOU!

Get more support & accountability: Join the Living Your ONE Thing Community
The Kick Ass Guide To Accountability
Form your first power habit with your 66 Day Challenge Calendar
Check out our awesome blog!

Mentioned in this episode:

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154. How to Have Fierce Conversations That Can Change Your Entire Business | Susan Scott Aug 20, 2018

Show notes

If you want to live an extraordinary life, you have to master something – but it only has to be ONE thing. For many of us, mastering the ability to communicate with other people, or connect with others, is the ONE thing that will make everything else easier or unnecessary. Today, we sit down with someone who has mastered the art of asking great questions: Susan Scott, the author of Fierce Conversations. This episode is so meaningful for us, and we think it will mean just as much for you because Susan models a Fierce Conversation live.

If you put yourself in our shoes and answer each question honestly, you will experience how profound having Fierce Conversations can be, and what will be possible if you invite more conversations like these into your relationships.

The ONE Thing to Implement From This Episode:

Identify a relationship in your life that is not where you want it to be; a relationship that matters to you, and is hurting. If the conversation IS the relationship, what do your conversations have to look like moving forward so that you can feel better about where that relationship is? Remember, this talk doesn't have to be intense or negative – it can come from a place of love, and it can be delivered with candor and care.

In this episode you will learn...

[12:30] What the 4 goals of a Fierce Conversation are.
[19:00] ONE thing that many business owners are doing that ruins their businesses (and their relationships).
[25:15] the ONE thing you can do to make connecting on a deeper level easier.
[36:30] What a Fierce Conversation sounds like.
[1:00:30] How you can leverage Fierce Conversations in your life.

Links & Tools From This Episode

Learn more about Fierce Conversations at FierceInc.com
Connect with Fierce Inc: Facebook | Twitter | LinkedIn
Fierce Conversations: Achieving Success at Work & in Life, One Conversation at a Time

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153. Put Your Family First & Build a Great Business | Robert Fischer Aug 13, 2018

Show notes

Have you ever thought, “I just need more work-life balance?” Have you ever hustled so hard that life didn’t feel fulfilling because... well, you didn’t really have a life outside of your business? If we fast forward to the end of our lives, will any of us think to ourselves, “I wish I just spent five more hours in the office?” No! For most of us, the things we’ll reflect on are the moments that we shared with the people who matter most.

If you’re struggling to strike a counterbalance between building a great career and having great relationships with the people who matter most, this episode is for you. We examine a case study of what it looks like to be really clear that family and relationships are your ONE thing, put them first, and still build a great business.

In this episode, you will learn...

[7:50] Creating a family-first organization
[15:40] How you can set up boundaries to separate office time from family time
[18:10] What it means to leave a legacy with your business
[22:50] How to transition from being present in your business to present with your family
[28:10] The ONE thing you can do to make striking a work-life counterbalance easier or unnecessary

The ONE Thing to Implement From This Episode:

At the end of the day, there are the people who matter most to you – and then there’s everyone else. So are you going to wake up every day serving the people who matter most to you or sacrificing them for everyone else?

When we pull it back like that, it seems really simple. But we’ve been taught to be so career-focused and so driven to achieve extraordinary results that it’s easy to lose sight of what matters most.

So what is the ONE thing from this episode you can do that will make putting your family first, while also building a great business, easier or unnecessary?

AWESOME FREE RESOURCES FOR YOU!

Get more support & accountability: Join the Living Your ONE Thing Community
The Kick Ass Guide To Accountability
Form your first power habit with your 66 Day Challenge Calendar

Check out our awesome blog!

Mentioned in this episode:

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152. Why Purpose is The ONE Thing to Build Great Teams | New York Times Best Selling Author Don Yaeger Aug 06, 2018

Show notes

Why is it that some people are able to achieve extraordinary results year after year, while others work so hard without getting the results they deserve? In this episode, we’re going to show you how ONE thing – purpose – can completely change your performance, the performance of your team, and provide everyone in your world with a greater sense of fulfillment and meaning.

To teach us why purpose is the ONE thing for building great teams and how you can go about bringing it into your everyday life, we’re talking to Don Yaeger, a nationally acclaimed inspirational speaker, longtime Associate Editor of Sports Illustrated, and author of over 30 books (eleven of which have become New York Times best sellers). We recorded this conversation as part of our monthly ONE Thing webinar series. Every month, we feature an incredible author so that you can learn directly from them and ask questions. If you want to sign up for our next FREE monthly webinar, head over to the1thing.com/webinars.

In this episode, you will learn...

[9:30] Why the 1992 USA men’s basketball team is the greatest collection of talent ever to wear the same jersey – and what you can learn from them.
[16:00] Why you want a team full of patriots, not mercenaries.
[26:30] The ONE thing that separates the best teams from everyone else.
[27:35] What can you do to get clarity on who you’re serving and start feeling it – right now?
[29:40] How organizations can create that “feel it” moment so that their teams better understand who they’re serving & impacting.
[33:45] The 3 ways “feel it” comes into play within organizations.
[41:05] How you can foster a sense of purpose & connection for remote teams.

The ONE Thing to Implement From This Episode:

Purpose is a topic that’s very near and dear to our heart (we’re even writing a new book all about bringing purpose into your life!). We hope this episode gave you a chance to pause, take a step back, and identify the areas of your life where you ask WHY? Why are you doing what you’re doing, who are you in service of, and how does what you do help others get what they want? We’d love to hear your answers to those questions and your feedback to the show. You can share them with us by clicking here to leave a review in iTunes or sharing it on social media using #theONEthing.

Links & Tools From This Episode

Learn more at donyaeger.com
Connect with Don: Facebook | Twitter | LinkedIn
Greatness: The 16 Characteristics of True Champions
Great Teams: 16 Things High Performing Organizations Do Differently
What Makes the Great Ones Great
Start your own 66-day challenge with a FREE 66-day calendar

AWESOME FREE RESOURCES FOR YOU!

Get more support & accountability: Join the Living Your ONE Thing Community
The Kick Ass Guide To Accountability Check out our awesome blog!
Get your FREE audiobook copy of one of Don’s books!

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151. Becoming UFC's Voice of the Octagon with Bruce Buffer Jul 30, 2018

Show notes

What does it mean to be successful? Gary Keller once shared an interest answer to this question: “Success is nothing more than moving from failure to failure without giving up.” And the more people we talk to, the more examples we see of that being true. In this episode, we’re going to explore the value of failure – when paired with persistence – with Bruce Buffer, who you may know as UFC’s Voice of the Octagon.

In this episode, you will learn...

[9:30] Why being told NO is just an opportunity for a future YES
[15:15] How high achievers move from failure to failure without giving up
[18:05] ONE thing you can do to create support in your life & improve your ability to persevere through failure

The ONE Thing to Implement From This Episode:

Where in your life are you currently succeeding so slowly that you think you’re failing – and how can you begin to trust The Domino Effect? If you’d like to go beyond consuming content and are committed to living it, head over to the1thing.com/membership and join us in Living Your ONE Thing. And if you want to help us reinvent the paper planner, head over to the1thing.com/planner to work with us as we bring it to market.

Links & Tools From This Episode

Learn more at brucebuffer.com
Connect with Bruce: Twitter | Facebook | Instagram | YouTube
Read: It’s Time!: My 360-Degree View of the UFC
Listen: IT'S TIME w/Bruce Buffer

AWESOME FREE RESOURCES FOR YOU!

Get more support & accountability: Join the Living Your ONE Thing Community
The Kick Ass Guide To Accountability
Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog!
Will you help us reinvent the paper planner? You can head over to the1thing.com/planner to try out the current version of The ONE Thing Planner.
We want to work with you and hear your feedback so that we can create the best planner possible before bringing it to market.

The ONE Thing is produced by Podcast Masters

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150. Hal Elrod on The Miracle Morning and Doing What Matters Most Jul 23, 2018

Show notes

Can you imagine if all of your dreams, inspirations, and the things you wanted out of life were stripped away from you in a moment? It makes you really consider what matters most. Our guest actually did die at the age of 20, after being hit head-on by a drunk driver at 70 MPH. After six days in a coma, he woke up only to be told he’d never walk again. Well, not only can this person walk – he’s run a 52-mile ultramarathon, built a successful business, and wrote an incredible bestselling book: The Miracle Morning. Then, after being diagnosed with a rare form of leukemia in 2016 and given a grim prognosis, he’s done the impossible again.

Today you are going to discover the story of how Hal Elrod formed a powerful morning routine that set him up for success, how the idea of a Miracle Morning has impacted the lives of over 500,000 people, and how he maintains clarity on what matters most.

In this episode, you will learn...

[4:20] What The Miracle Morning is & how can it help you achieve your goals?
[9:10] The lead domino that led to Hal’s success.
[11:15] How you can shift from a mindset of success to a mindset of fulfillment (and why it matters).
[26:55] How to align your actions with your true priorities.
[30:15] What The Miracle Equation is & how it will help you achieve extraordinary results.

The ONE Thing to Implement From This Episode:

If you’re listening to this show, that means you’re probably growth-minded and want more out of life, specifically as it pertains to your time. The challenge is how often are we furthering our education in something that is not our number one priority?

I love the story Hal shares about how, once he got clarity that family was truly what mattered most, he went down a road to reading and furthering his education on how to be a better father or husband before he earned the right to develop his education on running a business. It’s so simple, but how many of us do it? Not easy – but simple. What’s the ONE simple action that you’re not taking today that, if you started taking it, would make everything else easier or unnecessary in your life?

We hope you’ll share the ONE action you’re taking with us by clicking here to leave a review in iTunes or sharing it on social media using #theONEthing.

Links & Tools From This Episode

Learn more at halelrod.com
Connect with Hal: Facebook | Twitter
Join The Miracle Morning Community on Facebook
Listen: Achieve Your Goal with Hal Elrod
Get your own copy of Hal’s Miracle Morning books Download The Way of Life app

AWESOME FREE RESOURCES FOR YOU!

Get more support & accountability: Join the Living Your ONE Thing Community
Form your first power habit with your 66 Day Challenge Calendar
Check out our awesome blog!

Mentioned in this episode:

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149. Get the Sales EDGE & Discover What Your Customers Really Want | Gene McNaughton Jul 16, 2018

Show notes

Who are the five people you are actually spending the most time with? Are they living the type of life you want to be living? Throughout this episode, you’re going to hear how our guest surrounded himself with titans of the personal development and sales industry and the habits he learned from each of them – and how you can do the same to transform your life. Gene McNaughton is now one of the nation’s most effective Business Growth Experts and he just launched his new book, The Sales EDGE: Your Ultimate Guide to Finding, Keeping, and Growing Accounts.

We recorded this conversation as part of our monthly ONE Thing webinar series. Every month, we feature an incredible author so that you can learn directly from them and ask questions. If you want to sign up for our next FREE monthly webinar, head over to the1thing.com/webinars.

In this episode, you will learn...

[10:10] What E.D.G.E. stands for & what questions you should be asking to grow your business
[18:30] What Gene has learned from working with Tony Robbins & Jeff Holmes about committing to the path of mastery
[27:55] How you can get clarity on the problem that you solve, the results that you get, and why you are different.

The ONE Thing to Implement From This Episode:

Whether it’s surrounding yourself with the right people, developing a habit for educating yourself, creating an emotional connection by mastering storytelling, or something else that resonated with you – what’s the ONE thing from this episode that you can do that will make everything else easier or unnecessary?

Links & Tools From This Episode

Get free training at thesalesedge.co
Connect with Gene: Twitter | LinkedIn | Facebook
The Sales EDGE: Your Ultimate Guide to Finding, Keeping, and Growing Accounts

AWESOME FREE RESOURCES FOR YOU!

Get more support & accountability: Join the Living Your ONE Thing Community
The Kick Ass Guide To Accountability
Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog!

Mentioned in this episode:

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BONUS: Announcing Who Won a Signed Copy of Keith Cunningham's Book, "The Road Less Stupid" Jul 09, 2018

Show notes

Today, we're announcing the three people who won a signed copy of Keith Cunningham's book, The Road Less Stupid. If you didn't listen to episode 143 or episode 144, when we started this giveaway, we highly recommend going back to check them out. Its an incredible story.

If you are one of the three winners announced in this episode, please send an email to mastery@the1thing.com including your full name, shipping address, and phone number so we can send you your signed copy of The Road Less Stupid.

We also want to take a minute to thank every one of you who left a review or shared the episodes on social media. We do The ONE Thing Podcast to serve you and help you achieve extraordinary results in your personal and professional lives. Every review you leave and post you make helps share that message with more people and allows us to see the impact that it is making. You are all playing a role in empowering others to live their one thing and we are so grateful for that.

148. Accountability from a 5-Year-Old | Form A Power Habit Today with Tim Beverlin Jul 09, 2018

Show notes

Do you wish there was someone in your world willing to hold you accountable? Most of us want someone in our life who has a vision of what’s possible for us and is willing to take a stand for our greatness, even when we’re fighting for our limitations. Tim Beverlin found that person – and he found it in the form of a five-year-old girl. In this episode, Tim shares his own 66-day journey so you can see what it looks like to leverage accountability and form that first power habit – and how weaving purpose into all of this can take your results to an even higher level.

In this episode, you will learn...

[1:30] What it’s like on day 66 of a 66-day challenge.
[4:00] How your children can support you and keep you more accountable (and how you can help them live The ONE Thing).
[11:45] What would it look like in your business if you focus on ONE thing every day for 66 days?
[13:00] How enlisting support from your children can bring a sense of purpose to a 66-day challenge.
[18:00] What you can do to bring a counterbalance to the seven most important areas of your life.
[21:50] How you can decide what your next power habit should be.
[26:40] ONE thing you need to know if you want to start a 66-day challenge (or if you’ve tried in the past and failed).

The ONE Thing to Implement From This Episode:

When you do ONE thing, the right thing, it can topple over many things. Because success is sequential – not simultaneous. What amazing possibilities are your currently missing in your life, and how can you go small to form your first power habit? Go to the1thing.com/66daychallenge to download your own 66-day calendar. Remember what Tim said: “If you’re considering starting a 66-day challenge, start it today. Print it today and make today day one of whatever you’re doing. Don’t let it go until tomorrow.”

Links & Tools From This Episode

Connect with Tim on LinkedIn
Start your own 66-day challenge with a FREE 66-day calendar

AWESOME FREE RESOURCES FOR YOU!

Get more support & accountability: Join the Living Your ONE Thing Community The Kick Ass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar

Mentioned in this episode:

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147. How to Build Habit-Forming Products In Your Business | Nir Eyal Jul 02, 2018

Show notes

If you want to build an extraordinary business, if you really want to serve your customers at the highest level, your best bet is to build habit-forming products. We’ve struggled with this ourselves, and in our journey to learn more about creating world-class products we stumbled across a book called Hooked: How to Build Habit-Forming Products.

Hooked was enlightening and the insights are helping in our own business, so we invited the author, Nir Eyal, to teach us more about what it takes to create products that truly make an impact.

In this episode, you will learn...

[5:00] Why making a product that people want to use isn’t enough
[6:40] The four fundamental steps of creating a “hook”
[13:20] The lead domino you need to know down to create habit-forming products
[22:50] How you can start actually doing your most important work in a world filled with distractions
[27:35] ONE thing you can do that will make it easier or unnecessary to stay focused on the things that matter most

The ONE Thing to Implement From This Episode:

One of our favorite things from this conversation is the idea of looking at the experience of creating a habit-forming product. There are four steps:

The triggers
The actions
The rewards
The investments

What is the ONE step that you can focus on first, and prove to yourself that you can get a win?

Links & Tools From This Episode

Learn more at nirandfar.com
Connect with Nir on Twitter: @NirEyal
Hooked: How to Build Habit-Forming Products

AWESOME FREE RESOURCES FOR YOU!

Get more support & accountability: Join the Living Your ONE Thing Community
The Kick Ass Guide To Accountability
Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog!
Business news is dense and dry – but it doesn’t have to be that way. Morning Brew delivers the latest business news directly to your inbox every weekday morning. Both Jay Papasan and Geoff Woods subscribe because they’re witty, conversational, and just actually enjoyable to read. And you know what the best part is? It only takes five minutes. You can sign up for free at MorningBrew.com to get started with your quick and daily dose of business news.

The ONE Thing is produced by Podcast Masters

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