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    Business

    The Official SaaStr Podcast: SaaS | Founders | Investors

    The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.

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    Latest Episodes:
    SaaStr 499: The Cutting Edge Techniques for an Impactful Live Event Strategy with Mark Jung, VP Marketing at Dooly, and Zoë Hartsfield, Community Manager at Dooly Nov 22, 2021
    Show notes

    In this episode, Mark Jung, VP Marketing at Dooly, and Zoë Hartsfield, Community Manager at Dooly, sit down with SaaStr's own VP of Sales, Bryan Elsesser, to talk about best practices for brand re-launches and the cutting edge techniques for an impactful live event strategy.

    Blog post & video: https://www.saastr.com/saas-live-event-strategy-dooly/

    Sponsors:

    https://calendly.com/

    https://www.invoca.com/

    https://stripe.com/

    https://www.ontheclock.com/


    SaaStr 498: The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge, Managing Director at Stage 2 Capital Nov 19, 2021
    Show notes

    Mark Roberge is the Managing Director at Stage 2 Capital, Sr. Lecturer at Harvard Business School, and author of the bestselling book, The Sales Acceleration Formula. In this podcast, he'll outline some of the most common SaaS sales potholes when scaling from $0 to $100 million and how to avoid them.

    Blog post & video: https://www.saastr.com/the-most-common-saas-sales-potholes-and-how-to-avoid-them-with-mark-roberge-podcast-498-and-video/

    Sponsors:

    https://shortcut.com/saastr

    https://www.litmus.com/saastr

    https://flatfile.com/saastr/


    SaaStr 497: Founder Confidential, The Highs, and Lows of Fundraising From Founders That Raised $1B with Coda, Expensify, LaunchDarkly, Boast.Ai and SaaStr Nov 17, 2021
    Show notes

    Featuring 3 prominent Founders - from Calendly, Coda and LaunchDarkly - that have achieved scale, at "Founder Confidential" you will hear about the highs and lows of fundraising, working with a VC board, and real talk about what it really is like to be a true Founder.

    Moderator: Lloyed Lobo, Co-Founder, Boast.AI

    Panelists: Shishir Mehrotra, Cofounder and CEO, Coda Edith Harbaugh, Cofounder and CEO, LaunchDarkly David Barrett, Founder and CEO, Expensify Jason Lemkin, Founder and CEO, SaaStr

    Blog post and video: https://www.saastr.com/founder-confidential-saas-fundraising-expensify-launchdarkly-coda-boast-saastr/

    Sponsors:

    https://www.invoca.com/

    https://stripe.com/

    https://www.ontheclock.com/


    SaaStr 496: Business Conversations vs. Sales Pitches, The Cutting Edge Techniques to Get This Right with Doug Landis, Growth Partner at Emergence Capital Nov 16, 2021
    Show notes

    In today's SaaStr podcast, we present the Cutting Edge. Where SaaStr's own VP of Sales, Bryan Elsesser sits down with the best revenue leaders in SaaS to share cutting-edge tactics and strategies. In this episode, Doug Landis, Growth Partner at Emergence Capital talks about the art of business conversations and how your customers should inform your go-to-market messaging.

    Blog post and video: https://www.saastr.com/business-conversations-doug-landis-emergence-capital/

    Sponsors:

    https://shortcut.com/saastr

    https://www.litmus.com/saastr

    https://calendly.com/

    https://flatfile.com/saastr/


    SaaStr 495: The Secrets Behind Creating Scalable Products with Box's CEO and Co-Founder, Aaron Levie, and SaaStr CEO and Founder, Jason Lemkin Nov 12, 2021
    Show notes

    In this podcast, Aaron Levie, CEO, and Co-founder of Box will discuss "what's next in hybrid work," leading through a dynamic economy, the lessons learned from 2020, what technology needs to exist to bridge the gap between in-person and virtual, and what the office will look like whenever we return.

    Blog post and video: https://www.saastr.com/the-secrets-behind-creating-scalable-products-with-boxs-ceo-aaron-levie/

    Sponsors:

    https://www.invoca.com/

    https://stripe.com/

    https://www.ontheclock.com/


    SaaStr 494: Demystifying the Unicorn Buzz with the CEOs of Calendly, Algolia, and Contentful Nov 10, 2021
    Show notes

    Reaching unicorn status is goal #1 for many startups. In this podcast, Tope Awotona, CEO at Calendly, Bernadette Nixon, CEO at Algolia, Steve Sloan, CEO at Contentful and by Casey Renner, Partner at OpenView discuss how high-growth companies can strive for profitability while growing responsibly to reach unicorn status.

    Blog post and video: https://www.saastr.com/demystifying-the-unicorn-buzz-with-the-ceos-of-calendly-algolia-and-contentful/

    Sponsors:

    https://shortcut.com/saastr

    https://www.litmus.com/saastr

    https://flatfile.com/saastr/


    SaaStr 493: From Being Paralyzed to a $1m+ First Year as Senior SDR with Jack Ryan, Partner Manager @ SaaStr and Bryan Elsesser, VP Sales @ SaaStr Nov 06, 2021
    Show notes

    Jack Ryan, Sr. Partner Manager @ SaaStr, and Bryan Elsesser, VP Sales @ SaaStr talk about Jack's incredible journey from being completely paralyzed to climbing Mt. Whitney and sourcing over $1M in revenue for SaaStr.

    Full video: https://youtu.be/c3-Kzs81uD0

    Sponsors:

    https://www.invoca.com/

    https://stripe.com/

    https://www.ontheclock.com/


    SaaStr 492: The 2021 State of Marketing Technology with Marqeta's CMO, Vidya Peters Nov 03, 2021
    Show notes

    As Marqeta's CMO, Vidya Peters drives marketing strategy and execution including brand, PR, corporate marketing, product marketing, events, and demand generation. Prior to joining, Vidya ran marketing for MuleSoft where she helped scale the business from pre-IPO to one of the most successful and fastest-growing public enterprise software companies and later one of the most significant enterprise acquisitions. In this podcast, learn why intent is the new lead and Vidya's hard-earned marketing lessons from Marqeta and Mulesoft.

    Sponsors:

    https://shortcut.com/saastr

    https://www.litmus.com/saastr

    https://flatfile.com/saastr/


    SaaStr 491: The SaaS Org Chart by Series with David Sacks, Co-founder and General Partner at Craft Ventures Oct 29, 2021
    Show notes

    You're the founder of a nicely growing SaaS startup that has just raised a Series A, Series B, or Series C funding round. You need to hire rapidly to seize the opportunity. But how much should you hire, what roles should you hire, and what should the org chart look like when you're done?

    David Sacks, co-founder and general partner at Craft will share what works from the 20 unicorns he's invested in, including AirBnB, Bird, ClickUp, Eventbrite, Facebook, Houzz, Lyft, OpenDoor, Palantir, Postmates, Reddit, Slack, SpaceX, Twitter, Uber, and Wish.

    Blog post and video: https://www.saastr.com/the-saas-org-chart-by-series-with-david-sacks/

    Sponsors:

    https://shortcut.com/saastr

    https://www.litmus.com/saastr

    https://www.ontheclock.com/


    SaaStr 490: Beyond Product-led Growth, 7 Lessons Learned in Product-Led Scaling with Dropbox's GM Oct 27, 2021
    Show notes

    Product-led scaling isn't about growth hacking. Scaling 10X is really hard…no matter if you are starting at $1M, $10M, $100M or $1B ARR. Join Dropbox GM, Rachel Wolan, as she shares hard-earned, practical lessons learned through product-led scaling at Dropbox, LiveRamp, and Talkdesk.

    Blog post and video: https://www.saastr.com/beyond-product-led-growth-7-lessons-learned-in-product-led-scaling-podcast-490-and-video/

    Sponsors:

    https://www.invoca.com/

    https://stripe.com/

    https://www.ontheclock.com/


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