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    TV & Film

    The Nick Taylor Horror Show

    Exploring the techniques, strategies, and key pieces of advice for aspiring horror directors, straight from the minds of some of the greatest filmmakers and creators in horror. Host Nick Taylor engages in one-on-one conversations with directors, producers, writers, actors and artists to uncover the keys to their creative and professional success in the horror business.

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    Copyright: © 2019 by American Nightmare Studios. All rights reserved.

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    Latest Episodes:
    DESTROY ALL NEIGHBORS Director, Josh Forbes Apr 05, 2024
    Show notes

    Today, we welcome Josh Forbes to the podcast, director of Destroy All Neighbors. This is a gleefully fun movie that feels as inventive as it is unhinged. It’s the kind of movie that I’m feeling really good about seeing more of because it’s completely original.

    This is Josh’s second feature after his debut Contracted Phase 2 and I think he’s really made a serious statement; the energy, attitude, fun and bonkers practical effects make this a very fun movie. The movie starred Jonah Ray with a very hilarious performance by Alex Winter and special effects by Bill Corso and Gabe Bartalos of Basket Case Fame.

    In this interview Josh gets into the making of Destroy All Neighbors from the conception of the idea, to his attachment as director, raising funds and more as well as the current state of cinema that enabled something this original to get made. Don’t forget to check out Destroy all Neighbors, now streaming on Shudder, and in the meantime, please enjoy this conversation with Director, Josh Forbes.

    Take inventory of awesome things you have access to.

    This is a common one, take inventory of everything you have access to and fashion your movie out of that. Production value is so critical, and often so expensive. Maximize your movie by taking an inventory of what you have access to and writing your script around it. If you have a friend with a boat, that boat should be in your movie. A friend who owns a pig, in the case of Josh, a pig should be in the movie. This is exactly what Robert Rodriguez did with El Mariachi and Kevin Smith with Clerks.

    Use practical effects.

    Practical effects, never went away, but still somehow feel like they’re having a second heyday which is awesome. The thing about practical effects is that the community is very very passionate and despite having a low budget, Josh was able to get some very heavy hitters like Bill Corso and Gabe Bartolos on board simply because the project looked fun. Similarly when he did Mortuary Collection, Ryan Spindell was able to get Tom Woodruff Jr. and Alec Gillis from ADI on board despite a relatively low budget because these guys wanted to be involved for the fun of it. The level of passion present in the practical effects community is something very awesome to tap into and it adds a level of production value to your movie that goes a long way in the horror community. Always pay as much as you can though.

    Push for your original singular vision.

    Destroy all Neighbors could not have been made by anybody else because it’s so specific and singular to Josh, his sensibility, and the things he likes. Directors are supposed to direct movies that only they would be able to do. As a director, you need to understand own and articulate your own sensibility - yes, be open to feedback and collaboration, but your movies should feel specifically uniquely yours. These are the types of projects that inspire others and are worth getting excited about.

    SHOW NOTES

    Movies and TV Shows

    • Onyx the Fortuitous
    • Fried Barry
    • Idle Hands
    • What We Do in the Shadows (both movie and TV show)
    • Sin City (referenced for character design)
    • Buffalo 66" (referenced for trailer music)


    Music

    • King Crimson ("In the Court of the Crimson King")
    • Gentle Giant ("Octopus" album)
    • Straubs (band)
    • Yes (band)


    Follow Josh Forbes at:

    Instagram: https://www.instagram.com/bestjoshforbes/

    IMDB: https://www.imdb.com/name/nm1141362/?ref_=tt_ov_dr


    Thanks as always for listening, don't forget to subscribe today wherever you get your podcasts!


    Ryan Turek, Blumhouse Producer & VP of Development Mar 27, 2024
    Show notes

    Today, I'm very psyched to speak with Ryan Turek, the VP of Development at Blumhouse and Producer across many titles including Imaginary, Night Swim, The Exorcist: Believer, M3GAN, The Black Phone, Halloween, Halloween Ends, Halloween Kills, Freaky, Happy Death Day and the list goes on.

    In this episode, Ryan gets into his very compelling origin story from horror journalism to becoming a very pivotal figure who's shaping contemporary horror cinema.

    Ryan also dives deep into the lesser known sides of producing as well as Blumhouse’s process for developing projects and nurturing directors. And we touch on Blumhouse's very exciting Halfway to Halloween Film Festival, a 5-day screening series beginning this Friday, learn more here: www.amctheatres.com/events/halfway-to-halloween

    Ryan is someone I've wanted to get on the show for a while and I really enjoyed this conversation. His story is a real testament to the power of persistence and passion, as well as the importance of remaining true to yourself which are hallmarks of Ryan's career that have led him to one of the most important and coolest jobs in horror today.

    Here are some key takeaways from this conversation with Ryan Turek.

    Passion and persistence. Ryan emphasized the importance of his persistence and staying true to his passion for horror and even though he didn’t always know exactly which path to pursue at all times, he kept a foot in horror throughout his career which ultimately paid off in a huge way. His transition from horror journalism to film development showcases how diverse experiences can converge into a unique and powerful career path.

    Empathy is an underrated producer skill. When it comes to producing, Ryan stresses the need for empathy and listening. Film sets can be a high-stress environment, rife with a lot of people, egos and endless potential for chaos. With so many volatile variables on set, being able to listen and have empathy ensures people feel heard which makes everything go smoother. It sounds simplistic because it is, but the tenets of psychology apply to producing more than most other professions.

    Be a confidante. Ryan mentions that people often cite him as a calm and cool confidante who can help navigate them through day to day on-set difficulties with comfort. This is a very important skill to develop as a producer though not everyone is capable of it so if you’re not, it’s advantageous to have someone like this around because amid the chaos, someone capable of emotionally stabilizing people can stabilize the entire set. This all underscores how critical interpersonal skills are in managing production teams and bringing out the best in people and projects.

    Don’t forget to check out Blumhouse’s Halfway to Halloween Film Festival beginning this Friday March 29th at AMC theaters across America. Check out the link in the show notes or visit www.amctheatres.com/events/halfway-to-halloween

    SHOW NOTES

    Blumhouse’s Halfway to Halloween Film Festival beginning this Friday March 29th at AMC theaters across America: www.amctheatres.com/events/halfway-to-halloween

    Follow Ryan:

    • X: @_RyanTurek - https://twitter.com/_ryanturek?lang=en
    • Instagram: @Ryturek - https://www.instagram.com/ryturek/?hl=en

    Movies:

    • Sinister
    • The Purge
    • Ouija: Origin of Evil
    • Insidious
    • The Invisible Man
    • Aliens
    • Halloween
    • Get Out
    • Five Nights at Freddy's
    • Wolfman

    TV Shows:

    • Fall of the House of Usher
    • The Haunting of Hill House


    Introducing The Howl, a New Monthly Horror Series Mar 15, 2024
    Show notes

    Hey everyone, trying something a little different out here. After 100 episodes where I've mostly focused on the guests, I'm introducing The Howl, a new recurring segment named after my newsletter of the same name. Once a month, I'll be joining forces with my friend Adam Cruz and we're going to summarize and discuss the past month's horror news, share what we've watched recently, and just generally nerd out over all things horror.

    You might know Adam best from his Instagram account @MurderMemes_ which I will link in the show notes. Adam is also the creator of Blood and Banter, a horror-centric conversational card game which is a ton of fun, which we've talked about on the show.

    So, The Howl is all about catching you up on what's happening in horror, delivering some solid movie recommendations, and hopefully entertaining you all the while. Note that this is a new segment and we're likely going to change things and refine the format as we go along and would love to hear from you on what you liked, didn't like, want more of etc.

    So without further ado, here is me, Nick Taylor in conversation with Adam Cruz on a new monthly segment we're calling The Howl.

    SHOW NOTES

    Follow Adam Cruz at:

    Instagram https://www.instagram.com/murdermemes_/

    TikTok: https://www.tiktok.com/@murdermemes_

    Store: www.murdermemes.shop


    MOVIES:

    • Evil Dead 2​​
    • The Beyond​​
    • The Exorcist​​
    • Candyman​​
    • Hellraiser
    • Texas Chainsaw Massacre​​
    • Nightmare on Elm Street​​
    • Scream​​
    • Hereditary​​
    • Martyrs​​
    • Beetlejuice​​
    • The Conjuring (series)​​
    • The Killing of a Sacred Deer​​
    • Howling 3: The Marsupials​​


    Producer, Andrew Corkin Feb 22, 2024
    Show notes

    Today we're talking to Andrew Corkin. Andrew is a producer who's body of work includes Martha Marcy May Marlene, the American remake of We Are What We Are, The Beach House (now streaming on Shudder) Alone With You, the feature debut of Emily Bennett and Justin Brooks, the Netfliux docuseries, Pepsi Where’s my Jet, and many more titles.

    In addition to producing, Andrew is also a teacher who has taught at Emerson and The American Film Institute and goes out of his way to teach career lessons that are not typically taught in film school as evidenced by this conversation.

    Andrew delivers some of the most honest and thorough insights into what it means to be a producer that I think I've ever heard on this show. This is years worth of film school in a single hours so get ready to take notes.

    In this conversation Andrew and I discuss the keys to sustaining a long and successful career in film, the importance of mentorship and his experience within the horror genre.

    Here are some key takeaways from this conversation with Andrew Corkin.

    Heed the 80/20 Principle: Andrew pays a lot of mind to which directors he decides to work with, noting that it's a 3-5 year partnership and therefore a serious commitment. The balance he seeks in a director he’s working with is someone with a strong vision but open to feedback. The ideal director has 80% of their vision realized and thought out, but remains open to 20% influence from collaborators. A director with too strong a vision is as difficult to work with as one whose vision isn't fleshed out enough. It's crucial to demonstrate a thorough vision while maintaining some fluidity to enable powerful collaborations.

    Show Don't Tell: When pitching Martha Marcy May Marlene with Director Sean Durkin, raising money was a challenge since at the time, Sean was a first time feature director. Andrew and Sean responded by creating a short proof of concept, showcasing the vision, tone, and nuance of the film they wanted to make. This approach was successful, helping them raise the funds not just by communicating the vision, but by demonstrating Sean’s ability to deliver it as a director. A verbally articulated vision can only take you so far; producers need to see what you're capable of actually making if they’re going to invest in you.

    Lean into mentorship. A common theme throughout Andrew’s career has been mentorship and education. He not only seeks to learn from collaborators but will even choose specific collaborators to learn from. This learner's mindset can be rare in the film business which is rife with egos, but Andrew credits this mentality of continuous learning to his success and career sustainability and even after over a decade in the industry, he still constantly strives to learn more.

    SHOW NOTES

    Movies Mentioned:

    • The Kid Stays in the Picture (Documentary about Robert Evans)
    • Afterschool - Antonio Campos
    • Simon Killer - Antonio Campos
    • Martha Marcy May Marlene - Sean Durkin
    • We Are What We Are (Mexican Original) - Jorge Michel Grau
    • We Are What We Are (American Remake) - Jim Mickle
    • Let the Right One In (Swedish Original) - Tomas Alfredson
    • The Babadook - Jennifer Kent
    • Vigilante - Sarah Dagger-Nixon
    • Clean Shaven - Lodge Kerrigan
    • Le Samourai - Jean-Pierre Melville

    Follow Andrew Corkin at:

    • Instagram: https://www.instagram.com/andrewdcorkin/
    • X: https://twitter.com/andrewdcorkin?lang=en
    • IMDB: https://www.imdb.com/name/nm2371958/


    Onyx The Fortuitous Director, Andrew Bowser Feb 14, 2024
    Show notes

    Today we have the Director of Onyx the Fortuitous, Andrew Bowser. Onyx the Fortuitous is a blast of a movie, now streaming on Screambox and one of the things I liked most about it is 1, it had really awesome practical creature effects from Adam KreatureKid Doughterty, but two, it was such a unique vision of a movie that was cast straight from Andrew's skull. The vision behind this movie was super unique, super fun, hilarious, and the movie ultimately made it all the way to the Sundance Film Festival.

    In this interview with Andrew, we get into the highly personal origins of the character of Onyx, how he was able to bring the character from being a YouTube sensation to a full feature, and plenty of geeking out on 90's nostalgia and practical effects.

    Here are some key takeaways from this conversation with Andrew.

    Expect to adapt. During filming, Andrew faced significant production constraints, including the loss of a crucial filming location – a cemetery. Every production needs a plan B, C, and sometimes even D. Andrew's experience is a textbook example. Losing a cemetery location could've been a disaster, but instead, it turned into a creative opportunity. Andrew's producer figured the art department could create a graveyard in the backyard of the house they were shooting at and voila, you cannot tell the difference. Things will inevitably go wrong when making movies so not only do you have to be adaptable, you need to surround yourself with other adaptable folks, especially producers.

    Hire local. When filming in unfamiliar locations you'll need someone on your crew with local knowledge. Andrew shot in Lenox Massachusetts and had local producers and a local AD. Their in-depth knowledge of the area, connections, and ability to navigate local challenges streamlined the production process. They had a ton of solves because they knew the town and the people in it and were able to call in favors. Every production needs a fixer, if you're filming outside a major production town, make sure you have a local expert on your crew.

    Channel yourself into your work. Andrew stated that Onyx is a manifestation of a lot of things that went undealt with in his fifth-grade self. First of all, this is a beautiful sentiment and I really appreciated him allowing himself to be so vulnerable to share this. Second of all, this is a fundamental key to great art which is to channel yourself into it. On the surface, Onyx might seem like a goofy, quirky caricature but there's something very compelling and lovable about him and it's entirely because he comes from a genuine and authentic place. For Andrew, Onyx wasn't just an alter ego but a vehicle through which he was able to recognize and process personal issues. It's pretty profound and a strong reminder of how cathartic art can be. For any creative, remember: your unique perspective is what gives your work its heart and soul so embrace it.

    SHOW NOTES

    Movies/Shows

    • House 2
    • British Baking Show

    Misc

    • Adam Dougherty - Creature Designer @Kreaturekid on Instagram or check out: kreaturekid.com

    Follow Andrew Bowser at:

    Facebook: https://web.facebook.com/AndrewBowserDirector/?_rdc=1&_rdr

    Instagram: https://www.instagram.com/andrewbowserdirector/?hl=en

    X: https://twitter.com/andrewbowser?lang=enLinkedIn:

    IMDB: https://www.imdb.com/name/nm0101453/


    Eli Roth - Round 2 Feb 02, 2024
    Show notes

    Today’s guest needs no introduction, Eli Roth is one of the heads on the Mount Rushmore of horror and for good reason.

    This is actually my second interview with Eli and if you haven’t already, I recommend listening to my first conversation with him prior to this one.

    This time around, Eli and I dug deep into the making of Thanksgiving, the status of Thanksgiving 2, how he comes up with new gore gags, and they keys to running a fun and productive set. Thanksgiving, by the way, is now streaming on demand and available on blu ray.

    Here are some key takeaways from this conversation with Eli Roth.

    Be prepared and pick people up. Eli mentions that the secret to achieving the balance of a fun and professional set is to channel excitement into the work itself, rather than simply goofing off. Though there is a time and place for things like pranks and horsing around, the focus should be on cultivating a set culture that collectively revels in the filmmaking process whether it’s over an amazing shot, a performance, or practical effect. The key to creating this as a director is to be prepared and to do everything you can to ensure everyone else is prepared. Eli also points out that on any project people are going to have bad days and it's important for the set to rally around people and pick them up when it happens. This approach ensures a smooth and cohesive set experience and an environment of trust where everyone feels supported which is the foundation for getting great work done.

    Face & study your fears. Eli is vocal about channeling his own fears and anxieties into his movies. For instance, 'Green Inferno' mirrors his concerns about slacktivism—the millennial trend of supporting causes superficially on social media without any genuine action. 'Hostel' is about xenophobia and the consequences of perceiving foreigners as “the other," while 'Cabin Fever' came from his personal encounter with a parasitic skin disease. Eli underscores the significance of confronting and understanding one's fears as a method to unearth the thematic core of a story, often hidden within these fears. In 'Thanksgiving,' he draws upon his existential unease with the over-commercialization of Christmas, observing how the frenzied consumerism of Black Friday directly contradicts the Thanksgiving holiday's ethos of gratitude and compassion, which became the movie’s theme.

    Misdirect is the key to a good scare. Modern horror audiences are tough to shock; they're well-versed in the genre's tricks and can detect a jumpscare from a mile away. Eli points out that effective scares are all about the misdirect. Emphasizing that the scare works best when it’s off-rhythm after you lead viewers down one path you abruptly divert them elsewhere. He notes that the most successful scares are those that break the predictable rhythm that you set as a director. Eli also stresses the importance of variety in scares and how it's crucial to compare each scare to every other scare to avoid repetition. Audiences are quick to pick up on patterns, so each scare should be unique to prevent them from anticipating them.

    SHOW NOTES

    Movies

    • Mute Witness

    • The House that Screamed

    • The Vanishing (Dutch Version)

    • The Prowler


    Filmmaking Tools

    • FrameForge software for previsualization of scenes



    Eli Roth on THANKSGIVING Nov 23, 2023
    Show notes

    Today we have a very, very special guest. Somebody who I've wanted to have on the show since I first started the show a few years ago. That is the legendary Eli Roth. We basically focused the conversation on Thanksgiving, his latest movie, which I highly recommend you go see. In any case, I figured I would give everybody a brief overview of the life and career of Eli Roth before getting to the interview.

    Eli Roth was born in Newton, Massachusetts. His father was a psychologist, and his mother was an artist. He grew up on '80s horror and even had a horror-thriller theme to his Bar Mitzvah, where he got sawed in half. He went on to attend the NYU Tisch Film School, and he made what he called a Tarantino rip-off, a short called "Restaurant Dogs," which he spent about $10,000 on and used as a calling card to get his first feature made.

    His first feature, of course, was Cabin Fever in 2003. So Cabin Fever was based on a real-life skin rash that he got while riding ponies on a farm in Iceland. Turns out it was ringworm, and he claims that when he was scratching his leg, entire pieces of skin were peeling off. He then went to shave his face, and it had affected his face too.

    And as he tried to shave, entire swaths of skin came off of his face. Eli claimed that he essentially shaved off half of his face before realizing this is a perfect concept for a horror movie. He then went on to write the script, but it took six years for him to raise the $1.5 million budget, which he raised through private investments.

    The movie went on the festival circuit, and Tarantino saw it and claimed it was the best new American movie. It was eventually bought by Lionsgate at the Toronto Film Festival in what was the festival's biggest sale and then went on to earn $35 million globally. Perhaps Eli Roth is best known for his breakout horror hit, Hostel.

    This is my favorite Eli Roth movie. There's something about it that I find to be just timeless and ruthless but still a lot, a lot of fun. It mixes brutality with fun in equal measure and it gets really dark and really brutal and really scary, and you almost don't think you can handle it, but somehow you can.

    Hostel was made for a budget of $4 million and opened number one at the box office opening weekend, eventually taking in $20 million in its first weekend and grossing $80 million worldwide at the box office. Eli turned down multiple studio directing jobs and took a directing salary of only $10,000 on Hostel to keep the budget as low as possible so there would be no limits set on the violence. In 2006, film critic David Edelstein in New York Magazine credited Eli Roth with creating the horror subgenre, "torture porn."

    So when you think about it, the early 2000s was a pretty watershed time for horror. The '90s were relatively tame compared to the '80s. Of course, in the '90s you had Scream and I Know What You Did Last Summer, but they paled in comparison to the buckets of gore that we saw with franchises like Nightmare on Elm Street, Friday the 13th, and even the Texas Chainsaw sequels that came out in the '80s.

    However, the early 2000s led to the Splat Pack. This is a number of directors who were considered to contribute to a gleeful revival of gore being put back into movies, and Eli Roth was a big part of it. They include Eli Roth, Alexander Aja, Adam Green, Rob Zombie, and James Wan.

    There were a few others, but these were the main guys credited as being part of the Splat Pack.

    So to put this into chronological order, first came High Tension in 2003, which also kick-started French extremism. That was director Alexander Aja. And that movie is fantastic. I highly, highly recommend it.

    Next came Rob Zombie's amazing House of a Thousand Corpses. I recently bought the Blu-ray, and I think I've bought this movie about five times now because I just cannot stop. In any case... Saw is what really kicked off torture porn in 2004 and essentially paved the way for Hostel, which came out in 2005.

    Hostel was then followed up by Hatchet from Adam Green in 2006. The Hatchet movies are a lot, a lot of fun. If you're a Friday the 13th fan, you definitely need to check these out.

    SO I also figured I would give you Eli Roth essentials. These are what I consider to be Eli Roth's core horror movies. First is Cabin Fever. As I mentioned before, it's fun. It's fantastic. It is really, really repulsive. It's great to see what he was able to do on a limited budget, and you get glimpses of his overall sensibility. Next, Hostel. Unmatched brutality and humor. Eli Roth's best movie, in my opinion. Next was Hostel 2, which I think was a very worthwhile follow-up.

    He claims that he lost audiences on this one because it was too brutal and it lacked the humor of the first one, but I kind of disagree.

    It might not be as funny, but it is a great movie, and the whole thing is worth the final kill at the end, which I still don't know how they got away with an R rating for that. I'm not going to ruin the ending for you, but I do recommend you see it.

    Fourth would be Green Inferno from 2013. This movie is highly underrated, and I don't know why I don't hear more people talking about this.

    Socially, it's very much ahead of its time and it explores what Eli Roth referred to as slacktivism, basically people who claim to get behind causes just for the vanity of it and actually don't understand the causes nor do they actually do anything about it, they just tweet about it. Somehow this feels more relevant today than ever before. Green Inferno is fantastic. It's basically Eli Roth's version of Cannibal Holocaust, which I highly recommend if you haven't seen it. Apparently you can get an animal cruelty-free version, and I highly recommend watching that version. If you're not sure what you're watching, if you see a turtle, a monkey, or a weird aardvark-looking thing.

    Start to fast forward. It is just not worth it. But the movie itself is fantastic. So Green Inferno, I actually almost vomited watching this movie, which has never ever happened before. I saw a screening of it, and I had to eye the exits. I had to figure out an escape plan. I didn't end up throwing up, but I had to plan for it. And like I said, never ever happened before in a movie. So yeah, so that is my Eli Roth essential core four. Again, that's Cabin Fever, Hostel, Hostel 2, and Green Inferno.

    All of this brings us to Thanksgiving, Eli Roth's latest movie which just came out. So I'm hoping most of you listeners have seen Grindhouse from 2007. If you haven't... Run, don't walk.

    Grindhouse is a fantastic, fantastic experience, and one of the most insane moviegoing experiences I've probably ever had. When you watch it now, it just feels like an impossible movie that could never ever get made ever again. Nothing like it. It's about a $70 million epic where Robert Rodriguez and Quentin Tarantino each made a grindhouse-style horror movie and in between the movies are these fake trailers for movies that don't exist.

    So the first fake trailer was Machete, which actually spawned two movies, and then Rob Zombie did a trailer, Edgar Wright did a trailer, and Eli Roth did a trailer, called Thanksgiving, and the trailer is so awesome and so brutal and just so completely and totally insane.

    And now Thanksgiving is a feature-length movie has finally come to theaters and it is a lot of fun. It's very different from the trailer. It is not an '80s style slasher. It's very much a modern reinterpretation of it, but it is a really fun theatrical experience.

    So when approaching the feature-length Thanksgiving, Eli had to come up with a way to contextualize the new movie against the old movie. And what he basically did was he thought of the old movie in his imagination as a movie that came out in the '80s but it was so brutal, so appalling, that it was pulled from theaters and all of the reels were destroyed and the only thing that survived was that trailer.

    Thanksgiving movie is a remake of that Thanksgiving movie. Pretty interesting way to frame it. And, uh, yeah, it explains why they are not all that alike, but regardless, the new Thanksgiving does not disappoint. So don't wait for streaming, just get out to the theaters and see it.

    So I am very pleased, very humbled, very grateful to introduce today's guest, the legendary Eli Roth. Oh


    Origin Stories LIQUID DEATH CEO & Co-Founder, Mike Cessario [Episode 108] Jul 20, 2023
    Show notes

    Mike Cessario is the CEO and Founder of Liquid Death, an outrageous new canned water brand with quality mountain water engineered to murder your thirst! Liquid Death has made a name for itself as an extremely disruptive force of marketing, and the brand's outlandish marketing stunts are as refreshing as the water itself.

    To date, the brand has convinced 180,000 people to sell them their souls, has cursed its water with a real witch, and performed a reverse exorcism with an accredited warlock that allegedly put demons into the water. Customers who purchased during this time period were entitled to a coupon for $1 off any exorcism (yes, this is all for real). Recently, to further raise awareness of plastic pollution in the oceans, Liquid Death released a series of plush marine animal stuffed toys called Cutie Polluties that were bloodied and choked with plastic garbage. Additionally, as you can imagine, this is a brand whose unholy approach to marketing inspires a lot of controversy and hate, which is why Liquid Death took their favorite angry online comments and turned them into lyrics for their own death metal album.

    Liquid Death also has a very compelling mission, which is to eradicate the overuse of plastic bottles. According to their website, the average aluminum can contains over 70% recycled material, whereby the average plastic bottle contains only 3%. Additionally, aluminum cans are infinitely recyclable, and of all the aluminum produced since 1888, over 75% of it is still in current use. Plastic, on the other hand, technically isn't even recyclable in the first place because it costs so much money to melt it down, sending most of it into landfills and into the ocean. The planet has been overrun by plastic pollution, and Liquid Death is here to do something about it, which is why 10% of profits from every can sold help kill plastic pollution.

    Prior to founding Liquid Death, Mike worked in marketing with companies like Vayner Media and worked on multiple viral promotions for Netflix on series like "House of Cards," "Stranger Things," and "Narcos." The entrepreneurial origin story behind Liquid Death is extremely inspirational and a real testament to how putting passion, fun, and personality into a brand can make it into a formidable game-changer.

    Here are some key takeaways from this conversation with Mike Cessario.

    • Throw the rules away. The world of branding is silently governed by a list of archaic rules that dictate what you can and can't do - if you want a groundbreaking brand, it's time to stop playing by these rules. During his advertising years, Mike asked himself why products, specifically in CPG, had to play by these bland and boring 1950s rules, which entertainment brands were never at the mercy of. As a result, Liquid Death's marketing is brash, violent, occasionally foul-mouthed, and extremely controversial, but as a result, it has a rabid fan base because it's so fun and different. So whether you're starting a new brand or want to do something different with an existing one, consider throwing out the puritanical rule book that's been governing the world of CPG for decades and do something new.


    • Ideas don't sell. Proof sells. After coming up with the idea of Liquid Death, instead of running straight toward investors, Mike decided to prove the product's viability in a low-risk manner by producing a commercial for the product before it even existed. The commercial was completely insane, became instantly viral, and Mike set up a Facebook page to gauge interest and found that there was a serious amount of demand for his product. He was even pitched by stores like 7-11. Mike then took this data, made a pitch deck, and was off to the races with investors. Had Mike walked into a boardroom with the idea for a mountain water with unnecessarily aggressive branding called Liquid Death, he probably would have been laughed out of the room. But, by showing the serious interest in the product, he de-risked the project and proved its viability. The public is dying for products as outlandish as Liquid Death, but you need to prove them before you can expect to get investors interested.


    • Compete within your culture, not your industry. One of the fascinating things about Liquid Death as a brand is how loyal the fans are and particularly how much merchandise they are selling. Posters, hats, sweatpants, and limited edition T-shirts fly off their shelves because the company is more than a water brand; it’s a lifestyle. But it became that by taking a cue from other exciting and fanatical industries, like music, movies, and art, instead of trying to play by the rules within its own vertical. By doing that, it achieved icon status, and as a brand, it competes with entertainment properties because its marketing is always so hilarious and so insane, and fans are always on the lookout for what they're going to do next. Had they done an elaborate audit on what other brands in the water industry were doing and tried to compete by playing within their own space, the brand never would have had the impact it did. So, think outside of the box that your brand has put you in because that is the key to transcendent & compelling branding that enables truly loyal fans.


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    Produced by Simpler Media


    THE OUTWATERS Director, Robbie Banfitch [Episode 107] Jul 13, 2023
    Show notes

    Welcome to the Nick Taylor Horror Show! As always, each episode of The Nick Taylor Horror Show explores how today's horror filmmakers are getting their movies made while deconstructing their methods and career strategies into practical insights that you can use on your own horror filmmaking journey. This includes their creative processes, funding resources, favorite books & tools, key life lessons, and much, much more.

    In this episode, we're thrilled to welcome the innovative, resourceful, and determined filmmaker Robbie Banfitch. Robbie recently made an impressive debut with his first feature, 'The Outwaters.'

    'The Outwaters' is a unique blend of survival horror and found footage with a touch of quantum horror. The film takes its audience on a terrifying journey into the heart of the Mojave Desert and straight to hell from there. Here, four travelers set up camp, initially to shoot a music video, but soon find themselves plunged into a harrowing, reality-bending nightmare. What begins as unexplained sounds, odd vibrations, and strange animal behavior soon morphs into a terrifying ordeal that challenges the very nature of their reality.

    Not only did Robbie direct this film, but he also wrote it, starred in it, and financed it while working full-time for Greenpeace. All of this was achieved on a meager budget of just $7,000, proving that creativity and drive can outshine even the tightest of budgets.

    The film premiered at the New Jersey Film Festival in 2022 and is now streaming on Screambox.

    Without further ado, please enjoy this conversation with Robbie Banfitch.

    Reflecting on our conversation with Robbie Banfitch, only one key takeaway stands out: if you want to be a filmmaker, there is simply no excuse not to make your movie.

    Robbie's journey with 'The Outwaters' showcases this in its purest form. With a limited budget, he managed to create a feature film that didn't feel restricted by its financial constraints but instead used them to inform its very intentional style and narrative.

    Horror is not just the most profitable genre—it's also the most adaptable. We've witnessed an explosion of creativity, with filmmakers exploiting simple technology to craft stories through Zoom calls, screen shares, and beyond. You're truly only limited by your imagination.

    Our guests consistently reiterate this advice which is: look at what you have and just start filming. We're in an era where excuses are obsolete. And Robbie is a shining example of this spirit. He's not only made Outwaters but has gone on to shoot two more features. Regardless of what he has access to, he's a relentless creative force who actualizes his projects, offering a pretty serious lesson for all of us.

    Robbie's journey reminds us to seize any and all opportunities and to start creating, regardless of our circumstances. As Robbie demonstrated, all it takes is a little ingenuity, tenacity, and a budget as low as $7,000. As I reflect on this conversation, it's clear that it's time I take this advice to heart myself, and I hope you listeners do too.

    Until next time, stay spooky and keep creating.

    Show notes

    Movies Mentioned:

    • Willow Creek

    • Knight of Cups


    Thank you for listening! Don't forget to subscribe.

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    Produced by Simpler Media


    What Was That? Hanover Haunting Survivor & Grim Reaper Sighting (TRIGGER WARNING) [Bonus] Jul 07, 2023
    Show notes

    Today, we are moving away from our usual discussion about cinema and diving into uncharted waters. A while ago, I developed a podcast concept called 'What Was That?', where I explored the world of the paranormal. The series didn't come to full fruition (yet), but I've held onto two pilot episodes that are ready to be revealed.

    The first episode tackles a true event known as The Hanover Haunting, one of the most intense examples of demonic activity in history. Be warned, this episode delves into some intense content, so listener discretion is advised along with a trigger warning that this episode mentions instances of child abuse.

    The second episode centers on an individual's encounter with the Grim Reaper. This experience challenges our understanding of life, death, and the mysterious in-between.

    As we explore these true accounts, keep this question in your mind: What Was That?

    Hope you enjoy!

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    Produced by Simpler Media


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