The New York Weekly Podcast

Latest Episodes:

Troy Ericson on the Spam Problem That Got Him Fired Nov 11, 2026

Show notes

Troy Ericson got fired by a client because their emails were landing in spam. What he did next shaped the company he runs today.

In this episode of The New York Weekly Podcast, we sit down with Troy Ericson, CEO of EmailMarketing.com, whose team has generated over a quarter billion dollars for clients by writing and sending their emails.

In this episode: • Troy explains why updates from Gmail, Yahoo, and Outlook made it harder for emails to reach the inbox. • He reveals the hidden HTML that can push a simple email into promotions or spam. • He shares how pitching and Tommy John surgery taught him to stay calm under pressure. • He talks about what building and selling copywriting.org taught him about the business he wanted. • He gives his advice for business owners whose email list isn't paying off.

"If people aren't seeing your emails, you can't really make money from it." — Troy Ericson

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DPAK on Leaving Pre-Med for Music and a No. 1 Unity Anthem Nov 10, 2026

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DPAK walked away from pre-med and pre-law to pursue art. He shares how music, meditation, and belief built the life he chose.

In this episode of The New York Weekly Podcast, we sit down with DPAK, a recording artist, violinist, and entrepreneur using music to bring people together through DPAK WORLD and Team Humanity.

In this episode: • DPAK explains why he left the pre-med and pre-law path to build a career in music. • He shares what performing with Rihanna, The Wallflowers, and India. Arie taught him how to connect with a crowd. • He tells the story behind "Together We Rise," the independent unity anthem that reached No. 1 on the iTunes pop chart. • He describes how more than two decades of meditation and breathwork shape his day.

"What I gave up of security, what I got back tenfold was so much joy, so many stories, so much experience, and just this feeling of being alive." — DPAK

Follow DPAK: Website: https://www.dpakworld.com Instagram: https://www.instagram.com/dpak.world TikTok: https://www.tiktok.com/@dpakworld X: https://x.com/dpak_world LinkedIn: https://www.linkedin.com/in/dpakworld YouTube: https://www.youtube.com/@dpakworld

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Aaron Wolpoff on Giving Away Fixes to Companies in Trouble Nov 06, 2026

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Marketing leader Aaron Wolpoff hosts a podcast that hands struggling companies free fixes, and some of those companies seem to be listening.

In this episode of The New York Weekly Podcast, we sit down with Aaron Wolpoff, the integrated marketing leader behind Double Zebra and the host of We Fixed It, You're Welcome, which reached number one among management podcasts on Apple Podcasts.

In this episode: • Aaron explains why his show locks the founder out of the room and fixes big companies from the outside. • He shares the Hershey's episode where some of the show's fixes actually happened. • He describes the short window when a consultant can still see a company as a helpful outsider. • He talks about why companies that fear change keep losing ground to nimble startups. • He gives his top advice for anyone thinking about starting a podcast.

"I kept waiting for someone else to do it and no one else did." — Aaron Wolpoff

Follow Aaron: Podcast website: https://wefixeditpod.com Double Zebra: https://doublezebra.com Instagram: https://www.instagram.com/wefixeditpod/ LinkedIn: https://www.linkedin.com/in/marketingaaron/ YouTube: https://www.youtube.com/@wefixeditpod

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Emily White on Spotting the Orange Flags That Kill Real Estate Deals Nov 05, 2026

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Ocala broker Emily White explains how she spots trouble early and does whatever it takes to get a real estate deal to the closing table.

In this episode of The New York Weekly Podcast, we sit down with Emily White, the broker and owner of Whitehouse Premier Realty, a boutique brokerage she built from scratch in Ocala, Florida.

In this episode: • Emily shares how she went from a corporate staffing job to opening her own brokerage in 2024. • She explains how catching "orange flags" early and overcommunicating keeps deals together. • She reveals why she and her dad grabbed their own tools to get one listing sold. • She describes how first-time buyers in Ocala are buying homes with very little cash at closing. • She talks about what running a woman-owned business in a Southern city has taught her.

"If we start seeing an orange flag, we know that a red flag might be coming." — Emily White

Follow Emily: Website: https://whitehousepremierrealty.com/ Instagram: https://www.instagram.com/whitehousesellspremierrealty/ LinkedIn: https://www.linkedin.com/in/emilywhitehousepremierrealty/ YouTube: https://www.youtube.com/@WhitehousePremierRealty

Watch The New York Weekly Podcast on YouTube: https://www.youtube.com/@TheNYWeekly

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Molly Blakeley on Turning $150 Into a National Cookie Brand Nov 04, 2026

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At 45, Molly Blakeley lost everything and started over with $150. Three years later, her weird cookies were a national brand.

In this episode of The New York Weekly Podcast, we sit down with Molly Blakeley, the founder of Molly Bz Cookies and the author of Bake It Till You Make It.

In this episode: • Molly explains how growing up around her parents' businesses in Alaska made her fearless about trying new things. • She shares what her first flower shop taught her about skipping the middleman. • She describes how a BuzzFeed shout-out and a chance conversation led to a call from QVC. • She reveals why she turns food trends like Hot Cheetos and boba into cookies.

"You don't need a lot of money. You just need a lotta grit." — Molly Blakeley

Follow Molly: Website: https://mollybz.com Instagram: https://www.instagram.com/mollybzcookies/ Facebook: https://www.facebook.com/mollyblakeley TikTok: https://www.tiktok.com/@mollybzcookies LinkedIn: https://www.linkedin.com/in/mollyblakeley/

Watch The New York Weekly Podcast on YouTube: https://www.youtube.com/@TheNYWeekly

Follow New York Weekly: Website: https://nyweekly.com Instagram: https://www.instagram.com/nyweekly/ Facebook: https://www.facebook.com/nyweekly TikTok: https://www.tiktok.com/@nyweekly X: https://x.com/nyweekly LinkedIn: https://www.linkedin.com/company/ny-weekly/

Dominique Abedrabbo on Building a Smart Snacking Brand as a Busy Mom Oct 14, 2026

Show notes

In this episode of The New York Weekly Podcast, we sit down with Dominique Abedrabbo, co-founder of Superfoods 504, a woman-owned smart snacking brand in Honduras.

In this episode:

Dominique explains how Superfoods 504 grew from an Instagram account into a physical store inside a new gym.
She shares the scare of opening day, when the shelves looked too empty to fill.
She describes how her husband and daughters became her toughest taste testers.
She talks about why customers see healthy snacks as an investment, not an expense.
She shares advice for moms who keep putting off their business idea.

"If mom is okay, everything is okay." — Dominique Abedrabbo

Follow Dominique: Instagram: @superfoods504

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Jayson Gerken on the Long-Shot TikTok That Reached the Rays Oct 12, 2026

Show notes

A lifelong Rays fan fighting stage four cancer posted one long-shot TikTok. Then he woke up to 20,000 views.

In this episode of The New York Weekly Podcast, we sit down with Jayson Gerken, a lifelong Tampa Bay Rays fan who has faced five cancer diagnoses and whose TikTok asking the team for playoff tickets went viral.

In this episode: - Jayson explains how he was born and raised a Rays fan. - He shares how the team has been a light through more than 20 years of treatment. - He describes the deal with his dad that started it all. - He talks about the night his video took off and how the Rays answered.

"I've got everything to gain and nothing to lose." — Jayson Gerken

Follow Jayson: Facebook: @TeamJayDawg TikTok: @jaysongerken Donate: Campaign Link

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