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    Music

    The New Music Business with Ari Herstand

    **WEBBY AWARD FOR BEST MUSIC PODCAST**

    “#1 music industry podcast to help keep you in the loop” -Spotify

    “The 10 Best Music Business Podcasts of 2022″ – Variety

    Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

    To learn more follow @aristake_ and @ariherstand

    Visit aristake.com to join the newsletter.

    —


    Hosted on Acast. See acast.com/privacy for more information.

    Advertise

    Copyright: © Ari's Take, Inc.

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    GRAMMY Winning NYC Jazz Singer/Songwriter/Arranger Makes It Work Oct 29, 2025
    Show notes

    This week on the New Music Business podcast, Ari sits down with Nicole Zuraitis, a GRAMMY-winning New York-based jazz singer, songwriter, pianist, and arranger. Her 2023 album, How Love Begins, won Best Jazz Vocal Album at the 66th GRAMMY Awards in 2024. She has performed all over the world from Birdland and Dizzy's Club to Lincoln Center China. She first earned GRAMMY attention in 2019 for her arrangement of Dolly Parton's "Jolene" with a GRAMMY nomination for Best Arrangement, Instruments, and Vocals. She most recently won a GRAMMY in 2025 for Best Large Jazz Ensemble Album.


    In this episode, Nicole traces her path from early days hustling in the New York jazz scene, collaborating with Christian McBridge, touring in China, and navigating the realities of indie artistry. She digs into the power of networking in her community, the pandemic's impact on NYC venues, why physical release formats still matter, and how grants and private donors help fund albums.


    https://www.nicolezmusic.com/


    4:53 - Introduction and Nicole's new live album

    9:23 - The decision to record live at VIXX

    15:53 - Collaborating with Christian McBride

    22:38 - Touring in China and working with Jazz at Lincoln Center

    29:08 - The Grammy experience and independent artist challenges

    36:33 - The role of networking in New York's music scene

    44:13 - The impact of the pandemic on jazz clubs

    51:43 - The importance of physical music products in the digital age

    59:23 - Funding albums through grants and private donors

    1:05:53 - Nicole's upcoming projects and future plans


    Edited and mixed by Peter Schrupp

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

    Hosted on Acast. See acast.com/privacy for more information.


    Finding Accidental Streaming Success in a Niche Market Oct 22, 2025
    Show notes

    This week on the New Music Business podcast, Ari sits down with Sol Rising, a producer and DJ whose eclectic blend of electronic, downtempo, and lo-fi has inspired millions. Born in Vancouver and raised in Iowa, he went from a childhood rooted in meditation to becoming one of America’s top scratch DJs before evolving into a prolific producer. With over 20 albums, 225M+ streams, and international tours across the US, Canada, Europe, Asia, and Australia, Sol Rising shares his journey of artistry and growth.


    Sol shares his journey from a turntablist to a successful artist with millions of streams, discussing the challenges and triumphs of navigating the music world independently. They delve into the impact of streaming platforms, the role of AI in music, and the importance of staying true to one's artistic vision. Tune in for an inspiring conversation about creativity, perseverance, and the evolving landscape of the music business.


    05:40 – Introduction and Niche

    11:10 – Early Journey

    17:40 – Shift to Yoga Music

    24:25 – Streaming Platforms

    30:55 – AI in Music

    37:40 – Creativity and Motivation

    45:40 – Future Plans

    53:10 – Reflections and Advice


    https://www.instagram.com/solrising


    Edited and mixed by Peter Schrupp

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

    Hosted on Acast. See acast.com/privacy for more information.


    Suno and Udio SUED By Indie Musicians - The Lead Attorney Tells All Oct 08, 2025
    Show notes

    This week on the New Music Business podcast, Ari sits down with Top Music Attorney, Miss Krystle. Miss Krystle is an entertainment attorney, independent artist, musician, and CEO of Delgado Entertainment Law. She hosts the Top Music Attorney podcast and popular YouTube channel, and has sold tens of millions of dollars in music catalogs. As leader of the class action lawsuit against A.I. generative companies Suno and Udio on behalf of independent artist, producers, & songwriters; she continues to champion creators’ rights while teaching artists how to think like major labels and build six-figure careers on their own terms.


    In this insightful episode, Ari and Krystle, delve into the complexities of the music industry, focusing on the challenges and opportunities presented by AI in music creation. They discuss the ongoing legal battles against AI music platforms, the importance of copyright registration, and the evolving landscape of music licensing. Tune in to learn how independent artists can navigate these changes and protect their creative rights.


    https://www.instagram.com/misskrystlelive


    00:00 - Introduction and AI's Impact on Music

    03:00 - Legal Challenges and Copyright Issues

    06:00 - Class Action Lawsuits Against AI Platforms

    09:00 - Independent Artists and AI

    12:00 - The Role of Copyright Registration

    15:00 - Spotify's Approach to AI Music

    18:00 - Fair Use in AI Music

    21:00 - Future of the Music Industry

    24:00 - Strategies for Artists to Protect Their Work

    27:00 - Closing Thoughts and Takeaways


    Edited and mixed by Peter Schrupp

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.


    ​This Music Publicist Has Upended the Entire PR Model Oct 06, 2025
    Show notes

    Enrollment for Ari’s Take Academy CLOSING SOON: https://aristakeacademy.com (use code NMB for 10% off!)


    Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


    This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.


    05:52 Welcome / background

    10:20 PR model ten years ago, shifting from publications to playlists

    15:55 What PR is and what a publicist does

    25:21 Evolution of press rates and artist feedback

    31:24 Relationship with fashion and music publication Lady Gun

    41:58 Pay-to-play PR model

    47:03 What is the point of music press right now?

    53:21 Purple Bite’s business model

    01:05:03 How Purple Bite guarantees placements

    01:09:50 What it means to make it in the New Music Business


    Subscribe to The New Music Business: https://aristake.com/nmb

    Watch more discussions like this: https://bit.ly/3LavMpa


    Connect with Ari’s Take:


    Website: https://aristake.com

    Instagram: https://instagram.com/aristake_

    TikTok: https://tiktok.com/@aris.take

    Twitter: https://twitter.com/ArisTake

    YouTube: https://youtube.com/user/aristake1


    Connect with Ari Herstand:


    Website: https://ariherstand.com

    Instagram: https://instagram.com/ariherstand

    Twitter: https://twitter.com/ariherstand

    YouTube: https://youtube.com/ariherstand


    Connect with Mikel Corrente:


    Website: http://purplebite.com

    Instagram: https://instagram.com/mikelcorrente

    TikTok: https://.tiktok.com/@mikelcorrente

    Twitter: https://twitter.com/MikelCorrente


    Edited and mixed by Maxton Hunter

    Music by Brassroots District

    Produced by the team at Ari’s Take


    #MusicPR #MusicPress #MusicMarketing

    Hosted on Acast. See acast.com/privacy for more information.


    The FTC Sues Live Nation and Ticketmaster - NIVA Responds Oct 01, 2025
    Show notes

    This week on the New Music Business podcast, Ari sits down with Stephen Parker, Executive Director of the National Independent Venue Association (NIVA), which represents over 1,500 venues nationwide. Together, they discuss the Federal Trade Commission’s lawsuit against Live Nation and Ticketmaster, which alleges deceptive pricing practices that have enabled scalpers to exploit both artists and fans for billions of dollars.

    Ari and Stephen break down the logistics of the case, its potential impact on the future of ticketed events, and the incriminating evidence pointing to Live Nation and Ticketmaster’s complicity. They also explore the broader issue of monopoly power in the live music industry, the push to separate the two companies, and the policy and legal strategies that could protect venues, artists, and consumers moving forward.


    https://www.nivassoc.org/

    https://www.nivassoc.org/fixthetix/model-legislation


    5:10 Introduction and Overview of Live Nation's Situation

    10:10 FTC Lawsuit Against Live Nation and Ticketmaster

    15:10 History of Live Nation and Ticketmaster Merger

    20:10 Role of NIVA and Its Advocacy Efforts

    25:10 Impact of Ticket Scalping and Resale Practices

    30:10 Discussion on Ticketing Reform and Legislative Efforts

    35:10 Challenges Faced by Independent Venues

    40:10 Artists' Perspectives on Ticketing Issues

    45:10 Future of Ticketing and Live Events

    50:10 Closing Remarks and Call to Action


    Edited and mixed by Peter Schrupp

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

    Hosted on Acast. See acast.com/privacy for more information.


    This Merch Company Has Paid Artists $30+ Million Sep 24, 2025
    Show notes

    This week on the New Music Business podcast, Ari sits down with Seamus Menihane, CEO and Co-Founder of the merch company, Downright Merch (now known as Armada). This merch company has paid out over $30 million to clients and they currently manage over 250 merch stores for artists including Thrice, Tom Morello and Death Row Records, as well as clients such as Grillo’s Pickles, Every Day Astronaut and Matty Matheson.


    In this episode, Ari and Seamus dig into all things merch. They discuss online versus touring merch sales, fanclubs, pre-sale campaigns, and large-scale transparency issues that come up between venues and promoters. Seamus and Ari also discuss which merch platforms work best for musicians, how to ‘merchandize’ your audience, and the importance of superfans. You’ll also get the inside scoop on Downright’s recent merger with Overcast to create their new brand Armada, and the exciting new ways they plan to operate.


    https://www.poweredbyarmada.com/about


    04:14 – Intro

    05:29 – Indie Merch Merger

    09:44 – Impact of Merger

    15:59 – Brand Management

    19:14 – Case Examples

    24:44 – Online vs. In-Person

    29:14 – Online Strategies

    35:59 – Tech in Merch

    39:14 – Future of D2C

    44:14 – Closing


    Edited and mixed by Peter Schrupp

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

    Hosted on Acast. See acast.com/privacy for more information.


    Krewella on Collabs in EDM, Going Indie and New Fandom Sep 17, 2025
    Show notes

    This week on the New Music Business podcast, Ari sits down with sisters Jahan and Yasmine Yousaf of the groundbreaking electronic duo, Krewella. Krewella has earned billions of streams, a devoted global fanbase, and a place among the first women in EDM to reach major milestones. Featured on Forbes’ 30 Under 30 and performing at Coachella, Lollapalooza, EDC, Tomorrowland, and beyond, Krewella has left an undeniable mark on the scene. After time with Columbia Records and a brief hiatus, they’ve returned with a new single, “Crying on the Dancefloor.”


    Jahan and Yasmine dive deep into the business of music—covering collaborations, royalty splits, AI tools, and the ever-changing industry landscape. They reflect on how much has shifted over the past nine years, offering candid insights on balancing algorithm demands with authentic artistry. Most importantly, they share their perspective on staying true to yourself as an artist—creatively, spiritually, and personally—in an era of constant external pressure.


    https://www.instagram.com/krewella/


    04:37 – Intro

    06:31 – Slower, intentional process

    11:18 – Indie team setup

    13:49 – Indie vs. major

    19:35 – Grow vs. nurture fans, algorithms

    31:09 – song death/rebirth, reviving old songs

    35:11 – Collabs & producer roles; splits

    45:05 – Remixes/AI/Splice; self-sampling

    1:01:05 – Live show: safe, sober, caring

    1:08:13 – Making it


    Edited and mixed by Peter Schrupp

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

    Hosted on Acast. See acast.com/privacy for more information.


    Save the Music Brings Music Education To Schools in Need Sep 10, 2025
    Show notes

    This week on the New Music Business podcast, Ari sits down with Henry Donahue, Executive Director of Save the Music Foundation which focuses to provide equitable access to music education for millions of students nationwide. They do so by donating instruments and music technology to schools, providing resources for music educators and advocating for them on a national level.


    In this episode, Ari and Henry explore the future of music education in 2025 and how to support Save the Music Foundation. Henry shares the history of the J. Dilla Music Technology Grant—launched with Pharrell’s support—and its impact in classrooms nationwide. They discuss the shift from band and theory toward production and technology, the inequities faced by schools of different socio-economic backgrounds, and how we can all help ensure students have access to music today and in the future


    https://www.savethemusic.org/


    3:19 Introduction

    4:19 Role of Music Education in the Industry

    8:19 Ari & Henry’s Personal Journeys

    13:19 Save the Music Foundation Mission & impact

    23:19 Issues in schools

    33:19 Cultural Influence: Local culture’s role

    43:19 Modern Trends in Tech & Production

    53:19 Future: Where music education is headed

    58:19 Wrap-up & Call to Action


    Edited and mixed by Peter Schrupp

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

    Hosted on Acast. See acast.com/privacy for more information.


    Who Olivia Rodrigo, Green Day and Beyonce Turn to for Mental Health Services for Their Tours Sep 03, 2025
    Show notes

    This week on the New Music Business podcast, Ari sits down with Dr. Chayim Newman and Zack Borer, co-founders of Amber Health, an organization dedicated to improving mental health in the music industry. Zack and Dr. Chayim discuss their experience supporting tours for artists like Billie Eilish, Green Day, Olivia Rodrigo, Beyoncé, and more. Their work is reshaping the way the music industry supports the well-being of artists, crew members, and even label teams.


    In this candid conversation, Dr. Chayim, Zack, and Ari explore the mental health challenges that come with life on the road, the pressures of performance, and the lack of traditional support systems in music. They also share how Amber Health is working to change that—embedding mental health professionals directly into tours and collaborating with labels to build long-term wellness infrastructure. Dr. Chayim and Zack discuss the specific services offered by Amber Health, their impactful work on Olivia Rodrigo's tour, and the broader implications of mental health support in the industry. This conversation underscores the need for sustainable practices and proactive mental health care to ensure the well-being of everyone in the music business.


    www.amber.health


    3:34 Introduction and Welcome

    4:04 Importance of Mental Health in the Music Industry

    8:34 Dr. Chayim Newman's Background and Journey

    13:34 Zack Borer's Experience and Transition to Therapy

    18:34 Founding and Mission of Amber Health

    23:34 Challenges and Mental Health Issues in the Music Industry

    28:34 Amber Health's Approach and Services

    33:34 Case Study: Olivia Rodrigo's Tour

    38:34 Future of Mental Health Support in Music

    43:34 Final Thoughts and Closing Remarks


    Edited and mixed by Ari Davids

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


    Hosted on Acast. See acast.com/privacy for more information.


    Old Dominion on Songwriting, Keeping Band Harmony and Maintaining a Die Hard Fan Base Aug 27, 2025
    Show notes

    This week, Ari is joined by Matthew Ramsey, lead singer of Old Dominion, to discuss songwriting, touring, and artistic integrity. Old Dominion’s skyscraping anthems and electrifying live shows have put the multi-platinum-selling band at the forefront of country music, with nine No. 1 singles, over five billion streams, and multiple platinum certifications. They are the reigning 8X ACM and 7X CMA “Group of the Year,” holding the record for most consecutive CMA Vocal Group wins. In 2025, they earned their historic 8th consecutive ACM Group of the Year award, breaking all-time records. Their highly anticipated sixth album Barbara (August 22) and the How Good Is That World Tour will take them nationwide in 2025.


    In this episode, Ari and Matthew explore Old Dominion's creative journey and the stories behind their latest album. They delve into the inspiration for the iconic album cover, the songwriting process, and the balance between being a cover band and original artists. Matthew shares insights on the importance of staying true to one's art and offers valuable advice for aspiring musicians. Tune in for a heartfelt conversation about music, creativity, and the evolving landscape of the music industry.


    https://www.instagram.com/mtramsey

    https://www.instagram.com/olddominionmusic


    3:40 - Introduction and Tour Discussion

    5:55 - Who's Barbara?

    9:10 - Album Concept and Humor

    14:25 - Songwriting Process and "Miss You Man"

    21:40 - The Journey to Nashville

    29:10 - Balancing Cover Bands and Original Music

    36:25 - Choosing Singles and Label Dynamics

    43:40 - The Importance of Staying True to Your Art

    50:55 - Advice for Young Artists

    58:40 - Closing Thoughts on Success in Music


    Edited and mixed by Peter Schrupp

    Music by Brassroots District

    Produced by the team at Ari’s Take


    Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

    Hosted on Acast. See acast.com/privacy for more information.


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