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    Business

    The New Generation Entrepreneur Podcast

    You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.

    Like what you hear? Subscribe to the show!

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    Latest Episodes:
    Teaching That Converts: Story, Metaphors, And Examples Jul 22, 2025
    Show notes

    You've heard me talk about educational content quite a bit and how it shouldn't be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn't understand the value of what's being taught, or they get a great response to the quality of the content… but no buyers. Is it the same for you?

    In this episode of the podcast, I'm revealing how to teach in your content so your followers and audience will take action. Listen in and discover how to become a better teacher, the art of teaching with story and metaphor, ways to come up with powerful stories, tons of examples for you to hear and consider for your business, and secrets to next level presentations and more buyers. And, of course, I'll share what's going on in your audience's mind so you know exactly where they are and how to help them get to the next stage, whether it's joining a challenge or buying your course.

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    3 Ways Course Creators Can Use AI For More Sales And Better Customer Results with Jenna Soard Jul 15, 2025
    Show notes

    If you're overwhelmed by the thought of using AI in your business, you're not alone. Anyone who's been browsing the internet recently, has definitely encountered AI-driven content... and there are a lot of different tools available.

    It might feel impossible to figure out what's right for your business. Today's guest is here to clear up the confusion.

    On this episode of the New Generation Entrepreneur podcast, Jenna Soard joins me to dive deep into how AI can be used effectively in course creation, business, and branding. We explore practical tips on getting started, embedding GPTs in your courses, and utilizing AI for sales and marketing.

    Listen in and discover Jenna's insights custom GPTs, the revolutionary impact of AI tools like ChatGPT and Midjourney, and how to implement these technologies for faster, more personalized results.

    If you're ready to leverage AI to enhance your business, this one is for you.

    See everything Jenna has to offer - https://secretaisociety.com/

    And check out her Instagram - https://www.instagram.com/jennasoard/

    Get your BRAND NEW Thought Reversal with ChatGPT Training here - https://brandonlucero.com/trai

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    Should AI Do Your Messaging For You? Jul 08, 2025
    Show notes

    If you had asked me even at the beginning of this year, I would've told you I never thought I'd talk about this topic... But here we are diving into messaging and AI.

    In this episode, I explain why I resisted using AI in our business and what changed my perspective. I'll share two main reasons why AI is worth getting excited about and why it's crucial we learn to navigate it effectively and balance it with human expertise.

    Listen and discover why simply relying on AI tools like ChatGPT for content creation won't work, the the human elements that remain essential, and how integrating AI into courses and programs can speed up results and eliminate mistakes.

    To show you what I mean, I'm putting AI to the test with some interesting comparisons. Plus, I have a brand new free resource to help you master using AI for thought reversals.

    Ready to embrace the future of messaging?

    Get your BRAND NEW Thought Reversal with ChatGPT Training here - https://brandonlucero.com/trai

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    Awareness: The Hidden Secret To Masterful Marketing and Relationships Jul 01, 2025
    Show notes

    Over the past few years, my personal journey into deeper self-awareness has led to dramatic positive changes. It is something that impacts everything from your marketing strategies to your relationships and overall quality of life.

    In this episode, I dive deep into the crucial role of awareness in not just your business, but your personal life and relationships as well. I'll share personal insights on letting go of ego, stepping into others' perspectives, and improving communication to create powerful connections.

    Listen in and disocver why many students struggle to create resonating content, how raising awareness can change that, and how big an impact it can have on your marketing and everything else in your life.

    If you want to elevate your marketing and personal life, this episode is a must-listen!

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    Low Ticket Update & Our Mega Funnel Moving Forward! Jun 24, 2025
    Show notes

    How many of you know why you're doing what you're doing inside of the funnels you're creating inside of your business? Or how many of you have put a funnel together strictly because you saw someone else do it without understanding why you're doing every single step?

    Today we dive into how to build funnels with intention and purpose, and give you an inside look at our $17 funnel update and how we're planning to move forward with a low ticket to high ticket strategy.

    Listen in today's podcast and discover the key elements needed to generate sales, how to become intentional with your sales process, the importance of understanding your audience's awareness level, and strategies for creating low ticket offers to feed your funnel.

    If you want to create streamlined funnels that convert, this episode is for you.

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    Your Offer Is NOT Your Product And You Will Lose Sales If It Is Jun 17, 2025
    Show notes

    Your offer is not your product, and understanding this crucial distinction can make or break your sales. In this episode, I dive into what an offer truly is, how to craft effective messaging around it, and why focusing on solving problems is the key to success.

    Listen in an discover strategies to uncover the real needs of your audience, tailor your marketing angles, and create compelling, problem-solving offers. Plus, get a quick update on our low-ticket funnel progress.

    If you've been letting your product dictate your messaging and offers, this episode is for you.

    Tune in and learn how to create million-dollar, no-brainer offers that resonate with your audience!

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    What's Harder? Your First $100k Or Million in Sales? Jun 10, 2025
    Show notes

    I remember how long it took me to make my first sale for $397. It took weeks of work! While it felt like a HUGE win, I kept wondering… How the heck do I bring in sales every day?! Since then we've hit milestone after milestone, from our first $100K, to $500k, and then on to a million and multi-million dollar sales. Hey, nowadays we bring in $5k+ a day (I wouldn't have believed this was possible in the beginning!).

    But if there's one thing I've learned, and seen after working with thousands of students, it's that your first $100k is way harder than your first million. On today's episode of the New Generation Entrepreneur podcast, I'm breaking down why—and how to make your path easier at every level.

    Listen in and discover why your first 100k is harder than your first million, the financial milestones to look out for as you grow, how to look for recurring income in your business, and unique ways to protect your time and scale without burning out.

    Plus, I'll share an insider's take on the backend of your business, especially on your way to your first million in sales (no one talks about this!). There's a step-by-step process for all revenue levels and I'll be digging into each stage on the podcast today.

    Join Business By Design with us and get 11+ bonuses totally FREE - brandonlucero.com/bbd

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    The Angles That Can Sell Any Course! Jun 03, 2025
    Show notes

    One of the most underrated elements of online selling is understanding and mastering the 'angle' of your product.

    Today on the podcast, I dive deep into how to effectively position your product to solve specific problems and attract customers. If you're experiencing flat sales despite describing your product's features, it's time to rethink your approach.

    Plus, hear some updates on our funnel-building journey, the importance of relevancy, and how to create powerful angles that resonate with your audience.

    Tune in to learn how to craft compelling headlines and hooks that can elevate your sales strategy.

    Register for Rise of The Digital CEO here - https://brandonlucero.com/ceo

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    The Beta Launch That Did $116,000 in 30 Seconds with James Wedmore May 27, 2025
    Show notes

    There's one top mistake most course creators make: focusing too much on developing the product before validating the idea or building an audience. Even seasoned entrepreneurs fall into this trap.

    Ultimate success in course creation combines a good offer with solid marketing and messaging. Today, I'm talking to my buddy James Wedmore, who has achieved incredible results with his launches and been one of my own mentors.

    We explore how he managed to sell a new offer of $116,000 in under 30 seconds, the importance of a beta launch, and why building an email list is crucial. Whether you're brand new to course creation or looking to refine your process, this episode is packed with actionable tips and real-life examples on launching, marketing, and scaling your business.

    Tune in to learn what steps to take to ensure your course resonates and sells like hotcakes!

    Register for Rise of The Digital CEO here - https://brandonlucero.com/ceo

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


    Building a Funnel From Scratch - Part 3: First Results and Adjustments May 20, 2025
    Show notes

    The results are in from my low ticket funnel, and we made sales on the very first day!

    Today on the podcast, I dive deep into the initial results, the data I've collected, and the changes I'm planning to make. I'll break down what a low ticket funnel is, the funnel's current strategy, and why acquiring customers this way could be more profitable than generating free leads.

    Plus, I share the importance of making data-driven decisions and our ultimate goal of scaling this funnel to $100,000 per month.

    If you're keen on understanding the ins and outs of funnel building and scaling small ticket offers to boost your business, you'll want to tune into this one!

    Register for Rise of The Digital CEO here - https://brandonlucero.com/ceo

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com


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