The NAB Podcast

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The Newest Broadcasting Hall of Famers Speak Jul 12, 2023

Show notes

At this year’s NAB Show, “The Stretch and Bobbito Radio Show” and “ABC’s Wide World of Sports” were inducted into the NAB Broadcasting Hall of Fame. Hear backstage conversations with Stretch Armstrong and Dennis Lewin, who appeared onstage to accept the awards on behalf of the two iconic shows.

Backstage with ESPN’s Kevin Negandhi Jun 28, 2023

Show notes

ESPN’s trailblazing sportscaster Kevin Negandhi sits down with NAB Chief Creative Officer and Vice President, Digital Gagan Nirula to discuss career insights and strategies for younger broadcasters to break big. Kevin accepted this year’s NAB Broadcasting Hall of Fame Television Award for “ABC’s Wide World of Sports” alongside former coordinating producer for the show Dennis Lewin at NAB Show.

Insights from an NAB Crystal Heritage Award Winner Jun 22, 2023

Show notes

At this year’s NAB Show, NAB presented Bonneville International's KTAR-FM Phoenix, Ariz., with the esteemed Crystal Heritage Award, recognizing the station for winning five Crystal Radio Awards. Ryan Hatch, senior vice president/marketing manager of Bonneville Phoenix accepted the award on behalf of the station and joins the NAB Podcast to discuss what it means to win the prestigious award, the value of local radio and the importance of finding the next generation of radio talent.

Storytelling Secrets that Yield Direct Revenue Gains May 31, 2023

Show notes

Recorded live at NAB Show! Succinct storytelling in commercials and when pitching clients can lead to more impactful audience connections and increased revenues. Hear from renowned audio storytelling experts Valerie Geller and Jeffrey Hedquist as they discuss audio storytelling techniques that keep your listeners engaged longer, detail the cornerstones of crafting engaging commercial copy and overview interpersonal storytelling tactics that deepen client engagement and lead to tangible results.

Exploring Impactful PSA Campaigns with Disabled American Veterans (DAV) May 24, 2023

Show notes

Recorded live at NAB Show! Dan Clare, chief communications and outreach officer, Disabled American Veterans (DAV), sits down to detail his organization’s goals and how public service campaigns with broadcast partners further DAV’s initiatives and amplify their messages. Hear best practices for crafting these campaigns and building win-win charitable partnerships.

Strengthening Artist-Audience Connections on Radio May 17, 2023

Show notes

Recorded live at NAB Show! Marshall Altman, producer/songwriter, Nettwerk Music Group and Justin Chase, chief content officer, Beasley Media Group, join Joe D'Angelo, senior vice president, Broadcast Radio and Digital Audio, Xperi, for an in-depth look at how new technology, specifically Xperi’s DTS AutoStage, deepens listener connections to music and artists on the radio in vehicles. You’ll also hear how new music discovery, consistency and artist engagement are all strengthening and evolving.

Driving Digital Sales in Local Television May 10, 2023

Show notes

Recorded backstage at NAB Show! Paul Fritz, director, Digital Channel Development, Phase 3 Digital, and Shane Pittser, director, Digital Sales, Phase 3 Digital, detail how they help parent company Morgan Murphy Media’s sales teams effectively craft, pitch and close digital business. Hear how they tailor and showcase offerings, keep explanations simple, educate clients and empower sellers.

Building and Branding a Comprehensive Content Portfolio May 03, 2023

Show notes

Recorded LIVE at NAB Show! From news and sports to music and podcasts, Audacy has built one of the nation’s largest daily content portfolios in the country. Hear from Paul Suchman, chief marketing officer, Audacy, and J.D. Crowley, chief digital officer and president, Podcasting and Streaming, Audacy, as they share how they create and aggregate content, brand themselves to consumers and tell their vast audience engagement stories to marketers large and small. Hosted by Mike McVay, president, McVay Media.

Assembling a Multiplatform Local News Ecosystem Apr 12, 2023

Show notes

Mike Bair, executive vice president, Spectrum Networks, takes you behind-the scenes and details the multiplatform approach to delivering in-depth local news that Spectrum Networks delivers in markets across the country. What can local broadcasters learn? How does audience engagement factor in and what are best practices for delivering engaging, investigative journalism stories across multiple content streams at once? Listen and find out.

How Broadcasters are Evolving to Find Success with Digital Apr 05, 2023

Show notes

Bo Bandy, general manager, Digital, senior vice president, Marketing, Marketron, joins the NAB Podcast in advance of her appearances at NAB Show. Digital advertising is undeniably pervasive and a key component of strategic advertising programs. Bandy discusses how broadcasters are in the best position to win digital dollars in their markets, but only if they continue to evolve their current strategy and partnerships.

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