The Most Important Question

Latest Episodes:

#102: Put Your Money Where Your Future Is Mar 01, 2021

Show notes

In Episode 102, Quinn & Brian discuss: How to invest in defeating climate change.

Our guest is: Boris Khentov, SVP of Operations & Legal Counsel at Betterment. If you’ve been reading or listening to our newsletter, you’ve already heard of Betterment, a financial advisory company and investment platform that recently introduced their Climate Impact portfolio — and if you haven’t heard of Betterment yet, start listening to the bonus audio newsletter episodes we release every Friday!

This is a really thoughtful conversation on what it means to participate in the climate fight in every area of your life, where investments are trending and where “greenwashing” is becoming an issue, and how you can position yourself for both relative safety and financial success.

Plus, Boris shares a story about protesting with a past guest and personal hero of ours — Dr. Ayana Elizabeth Johnson — and that’s pretty cool too.

Have feedback or questions? Tweet us, or send a message to funtalk@importantnotimportant.com

Important Book Club:

"All We Can Save" by Dr. Ayana Elizabeth Johnson

Links:

Betterment.com
Boris on LinkedIn
Read: “How Betterment’s Climate Impact Portfolio Was Born”
Listen: “#7: How can we use the ocean without using it up?”

Connect with us:

Subscribe to our newsletter at ImportantNotImportant.com!
Follow us on Twitter: twitter.com/ImportantNotImp
Follow Quinn: twitter.com/quinnemmett
Follow Brian: twitter.com/briancolbertken
Like and share us on Facebook: facebook.com/ImportantNotImportant
Intro/outro by Tim Blane: timblane.com

Important, Not Important is produced by Crate Media

Issue #219: The Social Cost of Carbon, Not Enough Nurses, & Even Trump’s Corporate Bailouts Were Racist Feb 26, 2021

Show notes

This week: the price of climate change, how to re-open your office, a new wave of nurses, bailing out Black farmers.

Find links from this newsletter and more at importantnotimportant.com/newsletter
Got feedback? Email us at funtalk@importantnotimportant.com
Follow us on Twitter at @importantnotimp

Important, Not Important is produced by Crate Media

Do Better Better #16: The Hard Work Starts Yesterday Feb 23, 2021

Show notes

Synopsis: Where does America keep paying clean up costs, instead of doubling down on prevention?

Do Better Better essays help you build mental models and ask questions about our changing world — for yourself, your family, and your business.

These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.

Get these essays, our newsletter, and more science that makes you feel good right in your inbox at importantnotimportant.com
Send us feedback at questions@importantnotimportant.com — record a voice memo on your phone and send it in!
Follow Quinn on Twitter: @quinnemmett
Follow us on Twitter: @importantnotimp

Connect with us:

Subscribe to our newsletter at ImportantNotImportant.com!
Follow us on Twitter: twitter.com/ImportantNotImp
Follow Quinn: twitter.com/quinnemmett
Follow Brian: twitter.com/briancolbertken
Like and share us on Facebook: facebook.com/ImportantNotImportant
Intro/outro by Tim Blane: timblane.com

Important, Not Important is produced by Crate Media

Issue #218: How to Help Texas, Catching Our Breath, & Creating Equitable Education Feb 19, 2021

Show notes

This week: How to help Texas. Air pollution and infertility. A drastic life expectancy gap. A big test for higher education. And AI rethinks pesticides.

Find links from this newsletter and more at importantnotimportant.com/newsletter
Got feedback? Email us at funtalk@importantnotimportant.com
Follow us on Twitter at @importantnotimp

Important, Not Important is produced by Crate Media

Issue #217: Capitalism Gonna Capitalism, Vaccines Are Working, & The Secrets Hidden in Your Poop Feb 12, 2021

Show notes

This week: Your gas stove and water heater are hiding a dirty secret; where COVID goes from here; and all the good your poop can do.

Find links from this newsletter and more at importantnotimportant.com/newsletter
Got feedback? Email us at funtalk@importantnotimportant.com
Follow us on Twitter at @importantnotimp

Important, Not Important is produced by Crate Media

Issue #216: Downsides of Living in the Future, Sustainable and Enjoyable Retirements, & Why You Should Upgrade Your Mask Feb 05, 2021

Show notes

This week: The economic choices that have led us to a climate breaking point (and why the last year has prepared us to do something about it better than before, if we take action); what it will take to live a sustainable AND actually enjoyable retirement; using 5calls.org to call your rep about supporting equitable new climate legislation and putting your money in Betterment’s Socially Responsible Investing; why the vaccine rollout is going so slow, why it needs to go significantly faster to effectively stop the spread of COVID-19, and how you can help even if you can’t get the vaccine yet; and learning more about the connection between our brain and out gut microbiome.

Find links from this newsletter and more at importantnotimportant.com/newsletter
Got feedback? Email us at funtalk@importantnotimportant.com
Follow us on Twitter at @importantnotimp

Important, Not Important is produced by Crate Media

Do Better Better #15: Overwhelm The System Feb 02, 2021

Show notes

Synopsis: If we're going to defeat the systemic issues of today, we need to Overwhelm The System. Here's how.

Do Better Better essays help you build mental models and ask questions about our changing world — for yourself, your family, and your business.

These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.

Get these essays, our newsletter, and more science that makes you feel good right in your inbox at importantnotimportant.com
Send us feedback at questions@importantnotimportant.com — record a voice memo on your phone and send it in!
Follow Quinn on Twitter: @quinnemmett
Follow us on Twitter: @importantnotimp

Connect with us:

Subscribe to our newsletter at ImportantNotImportant.com!
Follow us on Twitter: twitter.com/ImportantNotImp
Follow Quinn: twitter.com/quinnemmett
Follow Brian: twitter.com/briancolbertken
Like and share us on Facebook: facebook.com/ImportantNotImportant
Intro/outro by Tim Blane: timblane.com

Important, Not Important is produced by Crate Media

Issue #215: Biden isn’t Throwing Away His Shot, COVID-19 Version Control, & Climate Change Christmas Jan 29, 2021

Show notes

This week: Joe Biden has been president for about eight and a half days and the man’s not throwing away his shot when it comes to climate, environmental justice, COVID, or science in general; Santa’s packing EO’s and budget reconciliation; Biden’s seven-point COVID plan; we’re on the cusp of improved cancer treatments and diagnosis; and All We Can Save Circles are here and for you.

Find links from this newsletter and more at importantnotimportant.com/newsletter
Got feedback? Email us at funtalk@importantnotimportant.com
Follow us on Twitter at @importantnotimp

Important, Not Important is produced by Crate Media

Do Better Better #14: A Safety Net for America Jan 28, 2021

Show notes

Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business.

These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.

We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities.

Two quick reminders:

You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com 
You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.

Connect with us:

Subscribe to our newsletter at ImportantNotImportant.com!
Follow us on Twitter: twitter.com/ImportantNotImp
Follow Quinn: twitter.com/quinnemmett
Follow Brian: twitter.com/briancolbertken
Like and share us on Facebook: facebook.com/ImportantNotImportant
Intro/outro by Tim Blane: timblane.com

Important, Not Important is produced by Crate Media

Issue #214: Some Honest-to-Goodness Optimism, Keeping Up With COVID, Giving Up the Vape Jan 22, 2021

Show notes

This week: Giving it all we got; 25 doses; Tobacco is the new tobacco;

Find links from this newsletter and more at importantnotimportant.com/newsletter
Got feedback? Email us at funtalk@importantnotimportant.com
Follow us on Twitter at @importantnotimp

Important, Not Important is produced by Crate Media

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