The Modern Hairstylist ™ Podcast

Latest Episodes:

Client Communication, Tech & Boundaries Feb 24, 2025

Show notes

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodie Brown to dive into the must-have skills for hairstylists to thrive in 2025. From streamlining client communication to embracing technology and setting healthy boundaries, they cover everything you need to stay relevant and protect your energy while delivering an outstanding client experience.

If you’re feeling overwhelmed by rising client expectations, constant DMs, and juggling it all behind the chair, this episode is your roadmap to working smarter, not harder.

Key Takeaways:

🔹 Streamlined Client Communication: Discover how to simplify client inquiries and bookings with one centralized system—no more scattered DMs and missed messages.

🔹 Tech You Can’t Ignore: Learn why mastering technology, from digital forms to email marketing and Canva, is no longer optional for hairstylists who want to stay competitive.

🔹 Healthy Boundaries, Happier Business: Find out how to set boundaries with clients while maintaining a high level of service and professionalism.

🔹 Mindset Shifts for Success: Understand why embracing change, staying curious, and investing in your skills is essential for long-term success.

🔹 Saving Time with Smart Systems: Discover how a little effort upfront can save you countless hours in the long run, giving you more freedom and flexibility.

Why You Should Listen:

Feeling burnt out by the never-ending demands of running a business? Wondering how to balance personal connection with efficient systems? This episode will show you how to master modern tools, protect your peace, and deliver an unforgettable client experience without sacrificing your well-being.

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Why Specialization is Essential for Hairstylists in 2025 Feb 17, 2025

Show notes

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodie Brown break down why specializing as a hairstylist isn’t just a trend—it’s a necessity for success in 2025. The days of trying to appeal to everyone are over. If you want to attract high-quality clients, build long-term loyalty, and grow your income year over year, niching down is the key.

Hunter and Jodie dive into what it really means to specialize (hint: it’s not just about technique), how to position yourself as an expert, and the biggest mistakes stylists make when trying to niche down. Whether you’re struggling to define your specialty or worried about limiting your clientele, this episode will give you the clarity and confidence to move forward.

Key Takeaways:

🔹 Why Generalists Get Lost in the Noise – Learn why hairstylists who try to market themselves as a “color specialist” or “blonding expert” may be missing the mark.

🔹 How to Choose the Right Niche for You – Discover whether you should specialize in a technique or an experience—and why this choice is crucial for growth.

🔹 Marketing Your Specialization Effectively – It’s not enough to do the work—you need to position yourself correctly so your ideal clients can find and trust you.

🔹 The Biggest Specialization Mistakes – Avoid the common missteps that keep stylists stuck in a generalist mindset and failing to attract the right clients.

🔹 What’s Not Working in 2025 – From pricing transparency to social media trends, Hunter and Jodi discuss what’s no longer effective and how to stay ahead of the curve.

Why You Should Listen:

If you’re tired of inconsistent bookings, low-paying clients, and struggling to stand out in a saturated market, it’s time to refine your approach. This episode will help you get clear on what you want to be known for, attract the right clients, and confidently grow your business in 2025.

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Standing Out in a Saturated Market: Social Media Tips for Hairstylists Feb 10, 2025

Show notes

In this episode of The Modern Hairstylist Podcast, host Hunter Donia sits down with hairstylist marketing expert and co-host Jodie Brown to break down what it really takes to stand out as a hairstylist in 2025. With social media becoming more saturated than ever, simply posting pretty hair pictures isn’t enough to attract and book your dream clients.

Hunter shares the most effective strategies for cutting through the noise, building trust with potential clients, and using social media as a powerful tool for business growth. Whether you feel like your content is getting lost in the algorithm or you're struggling to convert engagement into bookings, this episode is packed with actionable insights to help you refine your marketing strategy.

Key Takeaways:

🔹 Why Posting Hair Photos Isn’t Enough Anymore – Learn why hairstylists need to shift their focus beyond just showcasing their work.

🔹 The #1 Social Media Mistake Stylists Make – Avoid the biggest misstep that’s keeping potential clients from booking with you.

🔹 How to Optimize Your Profile for Discoverability – Simple SEO strategies to make sure your ideal clients can actually find you.

🔹 Understanding the Client Journey on Social Media – Learn how to meet potential clients where they are, from awareness to booking.

🔹 The Truth About Trends & Engagement – Should you be chasing viral trends? Hunter and Jodi discuss when to leverage them and when to ignore them.

Why You Should Listen:

If you’re tired of posting and hoping for the best, or wondering why your content isn’t converting into paying clients, this episode is a must-listen. Hunter and Jodi break down how to refine your social media strategy, create content that resonates with the right audience, and ultimately, book more dream clients with less effort.

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Branding Photoshoots w/ Marisa Burgett Feb 03, 2025

Show notes

In this episode of The Modern Hairstylist Podcast, host Hunter Donia sits down with branding expert and creative director Marisa Burgett to talk all things branding photoshoots—why they matter, how to make them truly represent your brand, and how to make the process fun instead of overwhelming.

If you've been putting off getting professional branding photos because you're unsure about the investment, nervous about being in front of the camera, or just don’t know where to start—this episode is for you! Hunter and Marisa break down exactly how hairstylists can create branding photos that set them apart, attract their dream clients, and capture their unique salon experience.

Key Takeaways:

Beyond the Scissors & Blow Dryers: Why your branding photos should tell a story and showcase the experience of working with you—not just your tools.
How to Nail Your Brand Aesthetic: Learn how to align your personality, client vibe, and salon experience into a cohesive visual identity.
What to Do Before Your Shoot: The biggest mistakes hairstylists make when planning a branding session—and how to avoid them.
Props, Poses, & Authenticity: Ideas for making your photos stand out, from including real clients to capturing genuine, candid moments.
Finding the Right Photographer: How to choose someone who gets your vision and will help you feel comfortable in front of the camera.

Why You Should Listen:

Branding photoshoots aren’t just about looking professional—they’re about creating an emotional connection with your ideal clients. If you want to raise your prices, book more aligned clients, and make your brand instantly recognizable, this episode will help you make the most of your next shoot.

Follow Marisa: https://www.instagram.com/marisaburgett_creative

Check out Marisa's resources here: https://marisaburgett.com/

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Rethinking Retention and Thriving with Low-Return Clients Jan 27, 2025

Show notes

Retention isn’t a one-size-fits-all concept, especially for hairstylists running unique business models. In this episode of The Modern Hairstylist Podcast, we’re challenging the traditional ideas of success and diving into why a low-retention clientele doesn’t have to mean low revenue—or failure. If you’ve ever wondered how to make the most out of clients who only see you once or twice, this episode is for you.

What You’ll Learn in This Episode:

The Real Deal on Retention: Why retention rates vary across different business models and why that’s okay.
The Risks and Rewards of Low Retention: What makes this business model both exciting and challenging.
How Retention Impacts Growth: The overlooked connection between retention and key decisions like pricing and marketing.
Rethinking Client Value: Why focusing on frequency isn’t the only way to build a successful hairstyling business.

Why It Matters:
For stylists specializing in high-ticket services, major transformations, or clients with low-frequency needs, traditional retention metrics might not tell the whole story. It’s time to rethink the numbers and focus on strategies that make sense for your unique business.

Learn why client retention isn’t the ultimate measure of success and discover the surprising ways you can build stability, boost income, and reduce stress—even with clients who rarely return.

Who This Episode is For:

Hairstylists running low-retention models like transition services or high-maintenance transformations.
Stylists wondering if their low client return rates are a red flag or just part of the game.
Anyone ready to break free from outdated retention myths and embrace a modern approach to business.

Don’t Miss:
Hunter’s insights into how to shift your mindset about retention and redefine what success looks like for your business.

Tune in to The Modern Hairstylist Podcast for actionable strategies, empowering advice, and a fresh perspective on retention.

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How To Be Fast Behind The Chair When Working With Texture w/ Keya Neal Jan 20, 2025

Show notes

Are you ready to elevate your approach to working with texture and redefine what efficiency looks like behind the chair? In this episode, Hunter sits down with the legendary Keya Neal to discuss the nuances of textured hair, common time-wasters, and actionable ways to enhance client experiences while preserving your energy and time. This lively, no-holds-barred conversation is packed with insights about leveling up your mindset, services, and business strategy—while staying true to your mission of providing exceptional value to your clients.

What You’ll Learn in This Episode:

The #1 time-waster stylists face when working with textured hair—and how to avoid it.
How to shift your mindset from mundane tasks to elevated services that clients value.
Why understanding the "fabric" of hair is the key to becoming efficient and effective.
The truth about charging for extra time and how to approach pricing for textured hair services fairly.
Keya’s groundbreaking approach to redefining luxury and its impact on your service menu.

Why It Matters:
Efficiency isn’t just about saving time—it’s about creating a seamless and luxurious experience for your clients that also aligns with your bottom line. Understanding textured hair is no longer optional; it’s a critical skill that opens doors to more opportunities, builds trust, and positions you as an expert in the industry. Keya Neal’s wisdom in this episode will help you bridge the gap between proficiency and profitability.

Who This Episode Is For:

Hairstylists looking to improve their approach to textured hair services.
Salon owners wanting to train their team on better efficiency and client care.
Beauty professionals seeking to create elevated experiences for clients.
Anyone who wants to feel confident working with a spectrum of hair types.

Don’t Miss:
Keya’s hot take on charging for extra time and why penalizing clients for inefficiency isn’t the answer. Plus, a sneak peek into the Philly tour stop and how you can unlock exclusive discounts for Keya’s upcoming TVR event!
Get Tickets To The Modern Hairstylist Tour!
Get Tickets To Texture vs. Race!
Keya Neal's Instagram

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How To Set Goals That Are Aligned With YOUR Vision, And No One Else's Jan 13, 2025

Show notes

Goal setting as a hairstylist isn’t about chasing arbitrary benchmarks or comparing yourself to others—it’s about creating a vision for your life and building a business that supports it. In this episode of The Modern Hairstylist Podcast, Hunter breaks down a simple yet powerful framework for setting meaningful goals that align with what you truly want, without getting bogged down by anyone else’s “shoulds.”

What You’ll Learn in This Episode:

The Foundation of Goal Setting: Why your goals should start with your personal vision, not someone else’s standards.
How to Align Your Business with Your Life Goals: The critical questions you need to ask to ensure your business supports what matters most to you.
The Power of Focus: Why honing in on a few key metrics (KPIs) can create massive impact without overwhelming you.
How to Avoid the Comparison Trap: Why your growth percentage or benchmarks shouldn’t be dictated by others.

Why It Matters:
Setting goals for your business without a clear reason behind them is like driving without a destination—it might look productive, but it won’t get you where you truly want to go. This episode is all about breaking free from the pressure of arbitrary standards and creating goals that make sense for YOUR life and business.

Hunter’s no-nonsense approach will help you focus on what really matters: a plan that’s rooted in your personal priorities and backed by intentional, measurable actions.

Who This Episode is For:

Stylists who feel overwhelmed by goal setting and want a simpler, more personalized approach.
Hairstylists who want to align their business strategies with their life goals, whether it’s financial freedom, more family time, or less burnout.
Anyone ready to stop chasing someone else’s version of success and start creating their own.

Don’t Miss:
Hunter’s practical example of breaking down a big-picture life goal into actionable business steps—and how to make your numbers work for you, not against you.

Tune in to The Modern Hairstylist Podcast and learn how to take control of your goals, your business, and your vision for the future.

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Is Instagram Still the Key to Growing Your Hairstylist Business? w/ Jamie Dana Jan 02, 2025

Show notes

In this high-energy episode of The Modern Hairstylist Podcast, Hunter Donia welcomes the queen of Instagram herself, Jamie Dana! Together, they unravel the real tea about using Instagram as a hairstylist in 2025. With social media trends evolving faster than ever, this conversation is packed with insights into what’s working right now and how to keep your strategy simple and impactful.

💡 What You’ll Learn in This Episode:

Is Instagram still relevant for hairstylists to grow their clientele? (Spoiler: YES, and here’s why!)
The importance of creating a seamless “follower experience” to convert Instagram views into booked appointments.
Why marketing fundamentals like inclusivity and diversity in your content are more critical than ever.
The perfect balance of showcasing your work, personality, and client experience on your profile.
Strategies to stay consistent without the overwhelm—and maybe even have fun with your content!

💬 Jamie also gives a sneak peek into her upcoming class at the Modern Hairstylist Tour 2025 in Dallas, Texas, where she’ll share exclusive Instagram tips and live page audits to level up your marketing game. 🎉

Tune in, take notes, and get ready to reignite your Instagram strategy with actionable advice and authentic vibes from these two industry powerhouses. ✂️📲
Get tickets to The Modern Hairstylist Tour in Dallas Texas!
Check out tickets to all 5 cities of The Modern Hairstylist Tour HERE!

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Understanding S-Corps to Save $ with Michelle Cook CPA (Re-Air) Dec 30, 2024

Show notes

Today we're diving in on the scariest part of running your own business... taxes!
Michelle and I are breaking down what an S-Corp even is and how it can help you when it comes to the dreaded tax time.
Tune in to hear all the in's and out's of what you should be doing to help make your business more profitable this tax season!

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The Different Types of Clientele and the Risks They Carry Dec 23, 2024

Show notes

How do you know if your business is ready for a price increase? It’s not just about being booked solid—it’s about the type of clients filling your books. In this episode, we dive into the concept of Client Concentration Risk and break down how your client mix impacts your pricing, stability, and long-term success.

You’ll learn:

Why relying on a small number of high-ticket clients can be both rewarding and risky.
How a larger pool of low-ticket clients offers stability but comes with its own challenges.
The pros and cons of balancing both high- and low-ticket services.
Why repeat clients feel price increases more—and how to evaluate if your business can handle one.

Whether you’re a stylist looking to raise your prices, restructure your services, or simply gain insight into building a more resilient business, this episode will give you the tools and clarity you need to make empowered decisions.

What You’ll Hear in This Episode:

The Concept of Client Concentration Risk:
Why having a diverse pool of clients is critical to protecting your business from fallout and instability.
How Client Mix Affects Pricing Decisions:
The difference between being booked with unique clients versus repeat clients—and why it matters for price increases.
Breaking Down the Math:
Real examples that illustrate how different client types react to price increases—and the impact on your income.
High-Ticket vs. Low-Ticket Clients:
The pros and cons of specializing in high-ticket services versus maintaining a larger pool of low-ticket clients.
Finding Balance:
How having a mix of clientele can provide stability but comes with its own set of challenges.

Key Takeaways:

It’s not about being fully booked; it’s about how secure your client mix is.
Raising prices requires evaluating the frequency and diversity of your client base.
Every business model has pros and cons—there’s no right or wrong way to build your dream business.

Let's connect on Instagram!