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Allen County, Kansas is not a place most people will be familiar with, but the story is one you’ve probably heard before. Located in southeast Kansas, an hour and a half from the nearest major city, it features much that’s typical of rural America. Iola, the county seat, is a city of 5,300 people. It has a classic town square and lies at the junction of a couple of state highways. The beautiful Flint Hills and its majestic cattle ranches are not far away.But after the community lost its hospital in the early 2000s, the usual questions emerge - is Iola, and the whole county on the verge of permanent decline?Out of this tragic circumstance was born Thrive Allen County Jared Wheeler, their Economic Development Director, joins me to talk about the path that Iola, Humboldt and the whole county have taken since that time. And, the remarkable successes they’ve achieved. Humboldt, for example, was featured in 2024’s “15 Best Small Towns to Visit” in Smithsonian Magazine.You might not know much, or even care much, about rural Kansas. But I think you’ll still find this to be an inspiring conversation and story. Jared and I cover a lot of ground, talking about rural community development, place-making, a culture of experimentation, and even bike paths.Find more content on The Messy City on Kevin’s Substack page.Music notes: all songs by low standards, ca. 2010. Videos here. If you’d like a CD for low standards, message me and you can have one for only $5.Intro: “Why Be Friends”Outro: “Fairweather Friend”Text Transcript:Kevin Klinkenberg (00:01.158)Welcome back to the Messy City Podcast. This is Kevin Klinkenberg joined in studio today by a special guest from Central, what did you call it? Central Kansas? Southeast Kansas. Southeast Kansas, yeah. Southeast Kansas, all right. Well, shout out to my buddy Jason Carter-Solomon who hooked us up. He said, you know, just was out in Iowa, Kansas and I met this guy doing really cool stuff and it's like, you've got to talk to him.And it sounded intriguing and here we are. So welcome to the show for Jared Wheeler. You got it. Jared Wheeler. I am economic development director for a nonprofit in Southeast Kansas called Thrive Allen County. So I'm thrilled to be to be here today. Well, it should be a lot of fun. I have I've been through the area a little bit, have not stopped in Humboldt, which I know is like the big.tourist draw now. Right, right. Who would have thought that a community of 2,500 people would be in the Smithsonian magazine, New York Times, all these national publications saying you got, you have to come check this place out. Yeah. So why don't we start a little bit by just talking about, first of all, what thrive Allen County is, and how you came to be a part of it. So thrive Allen County.was initiated when the hospital in Iola, Kansas was closing. And as part of the agreement, anytime a hospital closed at that point, the idea that assets would be sold and then the money put it into the, with the intention of creating a 501c3 nonprofit, specifically dedicated towards public health initiatives. So Thrive Allen County was born out of really a crisis. So it's kind of birth from a crucible.the hospital in a small town closes. If you speak rural life fluently at all, that is a recurring theme that the hospital in town closes and you are left with some amalgamation of clinics or some specialty shops or just a general practice with limited beds, no overnight stays, that sort of thing. So the hospital closes, thrive, Allen County is born.Kevin Klinkenberg (02:20.988)And its initial mandate is to improve the community health. Just to interrupt for just a sec. So give people perspective. How big is Iowa? Yeah. Iowa, Kansas is about 5,200 people. Relatively small. It's the county seat of Allen County, Kansas. The next largest community is humble of 2,500 people. So the entire county's population is 12,000. Right. So for those of you who are in urban context, you are.probably struggling to imagine that sort of lack of population density, population scarcity. It's funny. It reminds me. So I went to high school in a small town in central Missouri. That was about 12,000 people. Okay. But when I hear you say, you know, Iowa is 5,200, it just reminds me that like when you're in a smaller town, like the hundreds matter. my. Saying 5,200 versus like 5,600, that's like a big deal. Right. It's the same way, you know,parents of young children still measure their kids age in months. It's like, is it about 27 months? It's the same situation for those of us who are doing our best work in rural communities, like 5,200. Because if I say, it's about 5,000 people, somebody out there is listening going, my graduating class was 5,000 people. That makes no sense. So Thrive, that's our context in which we work. And for the last,17 years Thrive has existed to enrich the health of citizens in Allen County. And that was initially in specifically related to physical health. So we have healthcare navigators that try and make sure that as many people as possible are insured. We operate vaccination clinics throughout the county, especially in even more rural and remote context. And thenabout halfway through the lifespan of Thrive, economic development was added. And economic development is really pursued from the perspective of community health. What is going to be a source of good, benevolent disruption? That's my approach constantly is what is going to disrupt the systems that are in place that contribute to the lack of health?Kevin Klinkenberg (04:45.788)for our community members through economic development. So that's my role and I am part of, technically I'm a one man department, but we all work together at Thrive and with our partners, both public and private partners in the communities. So how big is the organization overall? We have just under 30 employees right now. Yeah, and so we're fortunate in that some of those employees are in a transition period because we operate Allen Regional Transit.which is a public transportation organization in a rural context, which I know some of y'all out there are picturing like covered wagons. That's not exactly what's going on. But so we operate a public transit organization. And then we also have within our organization, the seed of another nonprofit that will probably spin off called Thrive Kansas, which is working for the same sort of rural community health goals.that we do in Allen County, but is trying to create statewide networks to do that. And how did you, are you from the area? Man, my rural bona fides are legit. I am, I am from a town of 500 people originally called Thayer, Kansas and in the same region, Southeast Kansas again, born and raised there. And really, so you have to remember I grew up in the nineties, early two thousands. So my experience of the wider world.was purely through pop culture. We didn't go anywhere. I was as hasty as they come. I knew what sushi was. did not eat. I had not had a bite of sushi until probably when I was on my honeymoon. And my cousin and I had a wonderful time. I'm just kidding. And so that's my baseline understanding of the world. But then I...I lived and worked in churches and schools after that. Did my grad school in Portland, Oregon. And so I did intensive weeks out there. So I was spending time in Portland in the Pacific Northwest for a couple of weeks at a time for four or five semesters. And so I've experienced a lot of different contexts. And then we moved back to Southeast Kansas, my wife and family and I from Kansas City actually. And so we lived up here.Kevin Klinkenberg (07:12.294)and then moved back about nine years ago with the choice to locate our family in a rural context. that's my route towards economic or community development is incredibly circuitous. And I really, I've found that that was a point of embarrassment for me initially when I took the job, because I just thought, everybody knows this stuff better than I do. And now I'm learning more and more about our conversation off mic before that.You were in architecture school before you got into community development. And I think that's, that is true for so many people that the reason they end up in community development, economic development, especially in a rural context is because they love the place. They love the place. They are invested in it and they have lived it. And again, bear the burden of what could be, or they have lived it and they are so quintessentially formed by it.that they believe other people should benefit from that formation as well. And the same is true for me in both directions. So, really the only experience I have with your area has been driving back and forth between Kansas City and Tulsa, which is kind of like the most direct route, really. Maybe not the fastest route, it's hard to say, but it's more interesting anyway, a little more scenic.been through Iowa. don't think I actually have driven through Humboldt yet. Humboldt, as you mentioned, has been a place that's gotten a lot of attention in recent years and it's kind of on the radar for, you know, like glamping and for cycling and everything else. Why don't you talk a little bit about like how and why has the area started to get the level of attention that you mentioned before?I think there's two categories I should speak to. The first is material and then maybe the second is going to sound a little weird, but it's mythological. So materially, one of the reasons that the area has gotten attention is because quite frankly, it's cost effective to develop and to try things in Allen County. The economic ecosystem in rural Kansas has typically been one of either extraction or exploitation historically.Kevin Klinkenberg (09:35.81)It is a wildcatting pioneering economy since my goodness, since the 19th century. And so the, industries that boomed the turn of the 20th century into the 19th century were extraction based businesses. Let's pull things as pull natural resources out. mean, my goodness, near Iola, Kansas, there is literally a city called gas and it is called gas because you, you made your bones.as part of a natural gas business there, that that's the way you made it so that the name stuck and in Humboldt and Iola there, there were massive, concrete businesses. there are these huge firms that, mined a mineral from that area and then use it to turn it into cement and concrete. So it's one that's still an operation monarch cement company in Humboldt, Kansas, butThat is the case. either you're pulling a resource from the landscape and when that is exhausted, you leave. And so that that also funnels into that exploitation idea. It's extraction or exploitation. So there's a sense amongst the folks who live and this may be true if you're a real person listening, you might be nodding along or you might want to fight me either way. WhereThere's an idea, the scarcity mindset that blends in that says, well, everybody who could have left did. Everyone who had the chance and the means and the capacity to leave when it was time to leave did, and we are what remains. I don't think that's accurate. I think that's sometimes, unfortunately, the way that small communities understand themselves. They either become bitterness factories or hope factories. That's very rarely.in a community that is somewhat remote and rural, is it in between those two extremes. You're either a community of hope or you're a community of bitterness. What could have been and what might be. So those are your two extremes. And I'd love to talk to people if they feel like they live in a community that exists right in the middle of those.Kevin Klinkenberg (11:51.238)So the first reason why the community, the area is getting more attention is because materially it's more cost effective to try something new there. That economic ecosystem of extraction or exploitation is given way to one of experiment. Let's try something new. And so there are people who are either coming back to the area or they are relocating from other parts of the country.because they have an idea that is impossible due to the cost constraints of where they live. I am assuming even for our folks who are listening in Kansas City, that if I started doing cost analysis comparison between opening a storefront business of some sort in Prairie Village compared to Iola, Kansas, you will not get the population density for traffic or tail lights, butfor your permit cost, you might be able to buy a building in Iola. So that's really at end of the day, it's more cost effective in our area just because things are cheaper. I don't mean to be crass, but that's what it comes down to. That's the material side. The second one, the one that I'm maybe even more interested in is the mythological side. Why are people so interested in that area? And I wanna ask this question as I hold this off in my head.How do you think people from non-rural contexts experience or how is their perception of the rural world formed by what pop cultural artifacts, so to speak? in the fifties and sixties, I would say it's probably Mayberry, you know, it's the Andy Griffith show. And what's the essence of the rural experience? Well, everybody knows you, you're not going to get away with anything because you'reyour mom's hairdresser's aunt saw you do that. And so they're going to report back. And then as it moves forward, what there's kind of this, it's dearth of pop cultural artifacts that have, kind of monolithic effect, except I believe there is now a new pop cultural phenomenon that everyone at least is aware of that is giving people a lens to look through.Kevin Klinkenberg (14:16.988)and see the rural context. And this is going to be absolutely ridiculous to most people, but stay with me. If you're familiar, if you, if you are familiar with the incredible pieces of art, they're known as hallmark movies. You have had a rural experience because those movies never take place in urban settings. Or if they do, it's only momentary because they're trying to escape it to getto the rural place in which you are going to fall in love, achieve your dreams and feel your stress melt away. And that's silly, it's ridiculous. But at the same time, I believe there is a, I think that is a very kitschy way of seizing on a groundswell ofCollective emotion right now where people are looking for something that is more simple. Our lives are incredibly hectic. We know they're hectic. We know that we are addicted to everything and anything. So how can I simplify? And then how can I take charge of my life and do what I want to do and have some agency? And with a little bit where your dollars go a little bit farther and maybe the pace of life slows down, people feel like they have a little bit more agency.And then finally, where can I still access some version of the American dream, whatever that is? And I think that is a piece of mythology that has been so twisted and turned, but there's, it's still baked in somewhere to us. And I think at the end of the day, part of that dream in a rural context is can I be known by people and can I know other people? I'm sure you are aware of thethe emphasis and the buzzwords of, you know, quality spaces, place making third spaces. mean, we are, we are addicted to those. And in a rural context, I think the perception is when you look through the lens of an artifact, like a hallmark movie, that the entire community is a third space because you're going to bump into the person you work with elsewhere. You're going to see someone.Ke…
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