The Merriweather Council Podcast

Latest Episodes:

The only 2 reasons even great marketing advice doesn't generate results for your handmade shop Jun 02, 2020

Show notes

Welcome back to season 6 of The Merriweather Council Podcast. Today's episode is about why even the best marketing advice in the world doesn't work for you! If you've implemented really solid marketing strategies but they didn't generate results for you - I'll tell you why that probably is! It's usually one of two very specific reasons - or a combination of both. ► In this episode you will hear me explain why the above situation is NOT caused by an oversaturated market. You'll also hear me say that over saturation in a market is not even a real thing. That is a rumor that's very easy to believe though. If you sell on Etsy you've heard it before: "Etsy is too saturated" and "if you sell THIS PRODUCT or THIS PRODUCT, you can't be seen on Etsy because it's too saturated." ... lies, lies and more lies. There are some other very specific rumors that run the Etsy seller circuit that we would like to clear up for you!

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/117

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

To learn about our handmade business community visit the jointhecouncilnow.com

Marketing in the Lover era w/ Kimber Casteel May 28, 2020

Show notes

Welcome back to season 6 of The Merriweather Council Podcast.

► If you are listening to today's episode, screenshot and tag us on IG @merriweatherc!

Does Taylor Swift do anything without us paying attention? No. So here we are again! Last year, Taylor released her Lover album in a completely different way than she released her previous album, Reputation. The differences in approach to the marketing of these two albums was extreme - night and day! Both were hugely successful. And that is one of the key lessons in today's episode: an abundance of marketing can be awesome and work well, and so can a lack of marketing.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/116

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

To learn about our handmade business community visit the jointhecouncilnow.com

4 things you should NEVER do when pricing your work May 26, 2020

Show notes

Welcome back to season 6 of The Merriweather Council Podcast.

► If you are listening to today's episode, screenshot and tag us on IG @merriweatherc!

Today's episode features four things you DO NOT want to do when pricing your work.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/115

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

To learn about our handmade business community visit the jointhecouncilnow.com

The power of messgaing, deciding + sticking with your goals featuring Jenn of Jenn D. Handcrafted May 21, 2020

Show notes

Welcome back to season 6 of The Merriweather Council Podcast.

► If you are listening to today's episode, screenshot and tag us on IG @merriweatherc!

Today's episode was a real treat for me to record! You'll hear me chatting with Etsy Training Course student and Council Member, Jenn of Jenn D Handcrafted. I've been so honored and humbled to be a small part of something so important to Jenn and something that is so fun, inspiring and community driven.

Jenn shared some really great insights and experienced from her 6 years of running her handmade business - I truly hope this inspires you to stick with your goals!

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/114

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

To learn about our handmade business community visit the jointhecouncilnow.com

How Harley-Davidson Built and Enduring Lifestyle Brand May 19, 2020

Show notes

Welcome back to season 6 of The Merriweather Council Podcast.

► If you are listening to today's episode, screenshot and tag us on IG @merriweatherc!

Last year I went on an epic journey to see the Backstreet Boys five times in concert. On my journey, I popped in on Milwaukee, Wisconsin. Did you know that Milwaukee is the home of the Harley Davidson Motor Company? Neither did I! But the friend I was traveling with did and she suggested that doing our non-BSB hours we visit their museum. Not one for museums, I wasn't hyped about it but we had already been to every brewery in town so, we went! I LOVED IT.

Surprising, considering i don't care much for museums or motorcycles. But this museum was basically a shrine to entrepreneurship and you know I can get hyped about that.

In this episode I'm sharing some of the key things I loved and learned at the HD museum that relate to business and entrepreneurship.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/113

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

To learn about our handmade business community visit the jointhecouncilnow.com

Milestones vs Purpose May 14, 2020

Show notes

Welcome back to season 6 of The Merriweather Council Podcast.

► If you are listening to today's episode, screenshot and tag us on IG @merriweatherc!

Today I want to discuss the difference between milestones and purpose. I think we are inundated with HASHTAG GOALS and the word 'goals' feels a bit nebulous sometimes. So i thought we could break it down to understand these all a bit better.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/112

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

To learn about our handmade business community visit the jointhecouncilnow.com

Factually Untrue: offering free shipping on Etsy is the only way to be seen May 12, 2020

Show notes

Welcome back to season 6 of The Merriweather Council Podcast.

► If you are listening to today's episode, screenshot and tag us on IG @merriweatherc!

This episode is for Etsy sellers who feel like they HAVE to offer free shipping - specifically because it is the "only way to be seen on Etsy."

If you are offering free shipping for no other reason than because you feel like it's a huge part of being visible on Etsy, this is a must listen.

Free shipping on Etsy is still a huge hot button issue, I hope this episode will help you reframe how you're approaching it if you are doing it just because you feel like you have to!

Please share this episode with your Etsy seller friends to spread the word!

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/111

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Disclaimer:

*This content is published by The Merriweather Council. The Merriweather Council is not affiliated with Etsy Inc. Etsy is a trademark of Etsy Inc. We write about Etsy, from our own experiences, not for Etsy.

To learn about our handmade business community visit the jointhecouncilnow.com

SUPER boring, overused or useless things in Email Marketing May 07, 2020

Show notes

Welcome back to season 6 of The Merriweather Council Podcast.

► If you are listening to today's episode, screenshot and tag us on IG @merriweatherc!

Today's episode is about three things that are boring, overdone, or useless in email marketing, especially for product sellers.

There is a lot of resistance to email marketing even though it is very effective - I think, perhaps BECAUSE of the things we are covering in this episode, people feel like "meh, no thanks" about it.

Particularly if you feel exhausted by social media, which I know so many people do, you might really like email marketing.

So tun in to hear about the mistakes you'll want to avoid and hopefully feel reinsured to explore email marketing in your own business!

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/110

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Disclaimer:

To learn about our handmade business community visit the jointhecouncilnow.com

The Actual Key to Accomplishing Your Goals May 05, 2020

Show notes

Welcome back to season 6 of The Merriweather Council Podcast.

Today's episode is something of a follow up to my most recent episode - these two go hand in hand! (BUT IN A SOCIALLY DISTANT HAND HOLDY WAY.)

Speaking of social distance, I know many people are spending more time at home, and with that, some things have gotten really popular kind of out of nowhere like puzzles. Puzzles are having a huge moment right now.

And puzzles are what inspired today's episode. Tune in to learn more about creating your big picture strategy and what puzzles have to do with it!

If you are offering free shipping for no other reason than because you feel like it's a massive part of being visible on Etsy, this is a must-listen.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/109

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

To learn about our handmade business community visit the jointhecouncilnow.com

Your productivity issues addressed Apr 30, 2020

Show notes

Welcome to season 6 of The Merriweather Council Podcast. I wasn't sure what to do about the timing of season 6 and then pandemic 2020 happened and I thought to myself, "self, just do it."

So here we are! Thanks for being here with me today. If you struggle with productivity, this one is for you!

For the first episode of season 6 I wanted to chat about something we hear SO often from makers in business - daily, in fact! People always tell us they struggle with PRODUCTIVITY! "Danielle, i really struggle with productivity!" I hear it every day from makers in business. I am not exempt from this either, of course, I have to remind myself the truth of productivity pretty regularly, too.

One note i do want to make: for me, i think time management is DIFFERENT than productivity. Just to provide some context on this going forward, I believe they are two separate things. Time management is an essential skill - not just for business but in life as well.

It is REALLY hard to nail down specific time management tips - because literally every single person has different things to manage and different priorities, so there is no one size fits all answer to time management and honestly i've seen a lot of "time management" hacks that maybe avail like, three additional minutes a day for people and it's just kind of one of those things you have to sort for yourself what you do with your time because you have to sort for yourself what things need to get done in your life. So that's a whole other bag of worms.

BUT productivity i think is a more important metric.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/108

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

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