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    Home & Garden

    The McClain Method | Business Tools For Interior Designers

    Welcome to The McClain Method — the go-to podcast for interior designers who want to grow a profitable, polished, and well-run design business.

    I’m your host, John McClain—award-winning interior designer, business mentor, author, and branding strategist. If you want to learn how to:

    • price your interior design services

    • attract high-value clients

    • streamline your design process

    • improve your client experience

    • elevate your brand and visibility

    • run your design firm with confidence

    …you’re in the right place.

    This podcast isn’t about pillows and paint swatches.

    Here, we focus on the business of interior design—marketing, pricing, branding, sales, systems, visibility, mindset, and everything it actually takes to build a thriving design firm.

    Each episode gives you clear strategies, actionable tools, and behind-the-scenes insights you can use immediately to grow your business and elevate your clients’ experience.

    If you’re ready to step into your next level as an interior designer—and finally run a business that reflects your brilliance—welcome home.

    Advertise

    Copyright: © 2024 The Designer Within

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    42: Live Seminar! Essential Systems & Processes from High Point Market Apr 07, 2024
    Show notes

    As I head to High Point Market Spring 2024, I thought I would play some of a seminar that I taught LIVE at the fabulous Universal Furniture Learning Center about a year and a half ago. The information STILL stands trust me. It's all about Essential Systems and Processes, what those are and how to set them up.
    It's actually a portion of a course that I teach within my Design Success Academy! So you're getting a bit of a course for free! We all need processes defined, but do we really take the time do so? I'm here to help with an easy 3 step process for you!
    In this teaching episode you will learn:
    * How To Create Your Processes
    * The Actual Processes I Use In My Company
    * Why They Work
    * How To Use Processes With Our Trades & Vendors
    * How To Use Processes With Our Internal Team
    * How To Use Processes With Our Clients
    If you are interested in the download mentioned, you can grab it HERE: https://members.designsuccessacademy.com/freesystemsdownload

    Text Me a Message!

    FREE VIDEO TRAINING DIRECT FROM JOHN:

    Design feels natural.

    The business side doesn’t.

    Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

    👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

    Support the show

    🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!
    Sign up for my free 40 min training: The 3 Things I Wish I Had Known Before Becoming an Interior Designer https://www.mcclainmethod.com/dsa_webinar_registration


    📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin
    Connect With John!
    YouTube https://www.youtube.com/@mcclainjohn
    Instagram https://www.instagram.com/themcclainmethod
    Facebook https://www.facebook.com/mcclainmethod
    LinkedIn https://www.linkedin.com/in/thejohnmcclain/


    41: Vendors & Trades: Insider Secrets Every Designer Needs To Know Mar 31, 2024
    Show notes

    Let's talk about finding specific ways to find success with our trades and vendors!
    Welcome to the episode my lead designer, Heather Rau. In this episode, Heather and I discuss the backbone of a design project that involves any sort of labor and materials: your trades and vendors.
    The delicate dance of finding both trades/vendors that align with your values, meet your company and client needs, and also represent you and your brand can sometimes be difficult.
    This episode has detailed, actionable ways to:
    * Find your own company values in order to know who you should be working with
    * Specific ways to find trades and vendors when you have none
    * How to retain quality vendors and trades persons
    * How to "give back" to vendors and trades
    * What good trades and vendors can do for you
    This episode will help you grow your relationship with your trades and vendors no matter if you are new to the design industry or a veteran designer. It's a must listen for sure.
    Enjoy!

    Text Me a Message!

    FREE VIDEO TRAINING DIRECT FROM JOHN:

    Design feels natural.

    The business side doesn’t.

    Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

    👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

    Support the show

    🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!
    Sign up for my free 40 min training: The 3 Things I Wish I Had Known Before Becoming an Interior Designer https://www.mcclainmethod.com/dsa_webinar_registration


    📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin
    Connect With John!
    YouTube https://www.youtube.com/@mcclainjohn
    Instagram https://www.instagram.com/themcclainmethod
    Facebook https://www.facebook.com/mcclainmethod
    LinkedIn https://www.linkedin.com/in/thejohnmcclain/


    40: The Keys To Big Design Business Success In A Small Town With Nicole Roe Mar 24, 2024
    Show notes

    Welcome Nicole Roe of R. Nickson Interiors to this episode of The Designer Within podcast! Nicole is the founder of R. Nickson Interiors and has over 10 years of experience in the design field. With a degree in construction, Nicole has interned with a luxury developer building and spent time working for a team of construction companies heading up their business development & marketing. To say that Nicole recognizes the full scope of a design project would be an understatement. With hands-on experience in construction, renovations & interior design - Nicole has done it all.
    In this episode Nicole and I have a great conversation about how she has found huge success in a small town setting.
    Here are just some of the highlights of this fabulous interview:
    - How Nicole switched education paths (and geographic locations) mid-stream to find her true calling
    - How Nicole uses her Construction Management degree to her advantage in her very small town.
    - The marketing methods Nicole finds helpful.
    - The unique way Nicole decided to take control of receiving her products
    - Nicole's message of collaboration over competition even in a tiny town.
    - How Nicole sources from great vendors when there are no design centers around her.
    I KNOW you will find so many great insights into ways you can grow your own business when listening to my interview with Nicole. Now, sit back and enjoy this open hearted convo with Nicole Roe of R. Nickson Interiors.
    Find Nicole on her website:
    https://rnicksoninteriors.com/
    Fine Nicole on Instagram: https://rnicksoninteriors.com/

    Text Me a Message!

    FREE VIDEO TRAINING DIRECT FROM JOHN:

    Design feels natural.

    The business side doesn’t.

    Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

    👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

    Support the show

    🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!
    Sign up for my free 40 min training: The 3 Things I Wish I Had Known Before Becoming an Interior Designer https://www.mcclainmethod.com/dsa_webinar_registration


    📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin
    Connect With John!
    YouTube https://www.youtube.com/@mcclainjohn
    Instagram https://www.instagram.com/themcclainmethod
    Facebook https://www.facebook.com/mcclainmethod
    LinkedIn https://www.linkedin.com/in/thejohnmcclain/


    39: How To Bring Your Past Skills Into Your Current Business Mar 16, 2024
    Show notes

    They say "you don't know what you don't know," but I'm here to flip the script and remind you that you "DO know what you DO know!" And that's a lot!
    It's time we take pride in our past and value our skills and accomplishments. Bettering ourselves is great, but also let's remember to take stock of what we already bring to the table!
    In this uplifting episode you'll learn:
    *What is your "sliding scale of skills"
    * How to take count of the past successes that are a part of you now
    * How to notice successes that occur TODAY
    * When you might want to consider opportunities for learning and growth and how to best choose those growth opportunities.
    * How the people you surround yourself with are a link in the chain of your success.
    Now, get comfortable and pat yourself on the back! You're here and there's a lot to be proud of for what you DO KNOW!

    Text Me a Message!

    FREE VIDEO TRAINING DIRECT FROM JOHN:

    Design feels natural.

    The business side doesn’t.

    Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

    👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

    Support the show

    🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!
    Sign up for my free 40 min training: The 3 Things I Wish I Had Known Before Becoming an Interior Designer https://www.mcclainmethod.com/dsa_webinar_registration


    📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin
    Connect With John!
    YouTube https://www.youtube.com/@mcclainjohn
    Instagram https://www.instagram.com/themcclainmethod
    Facebook https://www.facebook.com/mcclainmethod
    LinkedIn https://www.linkedin.com/in/thejohnmcclain/


    38: Difficult Clients & Difficult Conversations with Valerie Darden Mar 09, 2024
    Show notes

    Welcome to an interview episode of The Designer Within with Valerie Darden.
    Valerie founded Brexton Cole Interiors in 2014. As the founder, Valerie named her company after her two sons Brexton and Cole. Brexton Cole Interiors have completed multiple residential and commercial design projects all over the US.
    Ya'll know me and I love to find out the nitty gritty of the BTS of business operations and the thought process of design, and Valerie delivers!
    In this very insightful and informative episode we discuss:
    * Client Red Flags: How to notice them and how to deal with them
    * Valerie's not-so-great situations with some clients and how her business procedures saved the day
    * Valerie and I chat about the importance of transparency and when it perhaps might be "too much" for clients
    * Valerie has a brand new book out this fall called "Beautiful Living" and we will talk all about they what, why, and how of her book publishing journey.
    Welcome to the podcast, Valerie Darden of Brexton Cole Interiors!
    For more on Valerie:
    Instagram: https://www.instagram.com/brextoncoleinteriors/
    Website: https://brextoncoleinteriors.com/
    Tik Tok: https://www.tiktok.com/@brextoncoleinteriors
    Pre-Order Her Book: https://amzn.to/43eds8S

    Text Me a Message!

    FREE VIDEO TRAINING DIRECT FROM JOHN:

    Design feels natural.

    The business side doesn’t.

    Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

    👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

    Support the show

    🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!
    Sign up for my free 40 min training: The 3 Things I Wish I Had Known Before Becoming an Interior Designer https://www.mcclainmethod.com/dsa_webinar_registration


    📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin
    Connect With John!
    YouTube https://www.youtube.com/@mcclainjohn
    Instagram https://www.instagram.com/themcclainmethod
    Facebook https://www.facebook.com/mcclainmethod
    LinkedIn https://www.linkedin.com/in/thejohnmcclain/


    37: 7 Pieces of Technology I Can't Work Without Mar 01, 2024
    Show notes

    Tech has become a huge part of my business success. It's actually like it's another employee in my firm! From scheduling appointments to signing agreements, technology has fully been embraced in John McClain Design, and for the better!
    If you have not gotten on the tech bandwagon for fear of it being too complicated, well fear no more! I'm going to share my top 7 pieces of technology that I can't work without AND that are easy to install and use.
    Here are the tech I will discuss today:

    ⚙️Showit Website Design: CLICK HERE for free month of Showit https://account.showit.com/r/vp5kkwgm

    Website Adjacent: Tonic Template Shop: CLICK HERE to save 15% with code JOHN15 https://tonicsiteshop.com/?ref=john

    ⚙️ Canva: Graphic Design Software. https://www.canva.com/

    ⚙️ Scheduling Software (Calendly or Acuity) Calendar Scheduling

    ⚙️ Snipping Tool Image and Video Clipping

    ⚙️ Google Drive Online Storage

    ⚙️Whereby Video Conferencing

    ⚙️ Slack Team Communication

    Good luck on your tech journey! Let me know what you think!
    John


    Text Me a Message!

    FREE VIDEO TRAINING DIRECT FROM JOHN:

    Design feels natural.

    The business side doesn’t.

    Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

    👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

    Support the show

    🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!
    Sign up for my free 40 min training: The 3 Things I Wish I Had Known Before Becoming an Interior Designer https://www.mcclainmethod.com/dsa_webinar_registration


    📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin
    Connect With John!
    YouTube https://www.youtube.com/@mcclainjohn
    Instagram https://www.instagram.com/themcclainmethod
    Facebook https://www.facebook.com/mcclainmethod
    LinkedIn https://www.linkedin.com/in/thejohnmcclain/


    36: That Time A Client Sued Me Feb 24, 2024
    Show notes

    On this episode, well over half a year after launching this podcast, I decided to pull out my very first episode to help explain my "why." If you have not listened to this episode, it's a must listen. If you have listened to it, well, maybe it's time for a cautionary tale refresher! Either way, here's the WHY for this episode:
    🤔 Why did I start this podcast?
    🤔 Why did I start a learning program for designers?
    🤔 Why did I decide to overhaul my entire design business?
    🤔 Why do I operate my design business as a business?
    🤔 Why do I place such stringent policies and processes in place for my clients (and me) to follow?
    Well this episode will explain my why in all it's gory detail! 😬
    This episode talks about my lowest point in life and career. And boy was it low!
    The very moment when I knew I had to make a choice to either slither away and lose everything or make big changes and begin the rest of my design career the right way. At this point, you know what my choice was, but let me tell you how I came to that decision and the steps I took to get there. Grab a strong drink, and sit back and listen to the most pivotal moment in my life and career.

    Text Me a Message!

    FREE VIDEO TRAINING DIRECT FROM JOHN:

    Design feels natural.

    The business side doesn’t.

    Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

    👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

    Support the show

    🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!
    Sign up for my free 40 min training: The 3 Things I Wish I Had Known Before Becoming an Interior Designer https://www.mcclainmethod.com/dsa_webinar_registration


    📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin
    Connect With John!
    YouTube https://www.youtube.com/@mcclainjohn
    Instagram https://www.instagram.com/themcclainmethod
    Facebook https://www.facebook.com/mcclainmethod
    LinkedIn https://www.linkedin.com/in/thejohnmcclain/


    35: Actionable Ways To Increase Your Press & Marketing TODAY Feb 16, 2024
    Show notes

    After Market... Marketing. What in the world am I talking about? Well it's actually simple! After Market Marketing is a technique I use to create more awareness around a piece of press or any marketing exposure you have received for yourself or your business.
    In this episode, I will discuss WHY you need to initiate a plan for After Market Marketing and 3 easy techniques you can implement right now for marketing your marketing.
    I will discuss using :
    1) Social Media
    2) Blog Posts & Newsletter
    3) Thank You's to those who gave you the press.
    Don't miss the action-oriented episode on how to REALLY Market your Marketing while also increasing the Top of Mind Awareness for you, your company, and the brands that you partner with.
    Download my Free One Page Guide to After Market Marketing HERE: https://john.myflodesk.com/aftermarketmarketing

    Text Me a Message!

    FREE VIDEO TRAINING DIRECT FROM JOHN:

    Design feels natural.

    The business side doesn’t.

    Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

    👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

    Support the show

    🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!
    Sign up for my free 40 min training: The 3 Things I Wish I Had Known Before Becoming an Interior Designer https://www.mcclainmethod.com/dsa_webinar_registration


    📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin
    Connect With John!
    YouTube https://www.youtube.com/@mcclainjohn
    Instagram https://www.instagram.com/themcclainmethod
    Facebook https://www.facebook.com/mcclainmethod
    LinkedIn https://www.linkedin.com/in/thejohnmcclain/


    34: The Audacity of Authenticity with Joshua Smith Feb 08, 2024
    Show notes

    Let's go deeper. Let's go beyond the fabrics, the wallcovering, and even the paycheck.
    On this episode of The Designer Within Podcast, Joshua Smith and I have a heartfelt conversation around so many of the events that occur in our lives: business and personal. Joshua has such an open spirit and heart and he's sharing his thoughts on how he handled the ups and downs that many of us also endure.
    In this episode, Joshua and I discuss:
    * His personal journey into interior design and how his non-traditional path has led to his success
    * The "aha moments" that Josh had in 2023 around pricing his services, choosing his clients, and marketing his business
    * How Josh and I relate to the illusion of "too busy" or "too successful" that the general public sometimes have
    * The way that Josh starts his day and how it sets him off on the right foot for anything that happens during the day
    Sit back, settle in, and enjoy this in-depth conversation with the always interesting and enlightening Joshua Smith.
    To find more on Joshua Smith Inc:
    Website: https://www.joshuasmithinc.com/
    Instagram: https://www.instagram.com/joshuasmithinc/?hl=en

    Text Me a Message!

    FREE VIDEO TRAINING DIRECT FROM JOHN:

    Design feels natural.

    The business side doesn’t.

    Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

    👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

    Support the show

    🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!
    Sign up for my free 40 min training: The 3 Things I Wish I Had Known Before Becoming an Interior Designer https://www.mcclainmethod.com/dsa_webinar_registration


    📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin
    Connect With John!
    YouTube https://www.youtube.com/@mcclainjohn
    Instagram https://www.instagram.com/themcclainmethod
    Facebook https://www.facebook.com/mcclainmethod
    LinkedIn https://www.linkedin.com/in/thejohnmcclain/


    33: The Personal Side Of Interior Design With Amala Raj Swenson Feb 02, 2024
    Show notes

    I'm so delighted to bring on fellow designer and friend, Amala Raj Swenson to the podcast today. Amala is the Principal Designer & Founder of Amala Raj Interiors based in San Diego, California.
    We cover so much in this fun and information filled episode! Here's just some of the topics we will cover:
    ⭐ The unique way Amala blends her business and personal life
    ⭐ How Amala's "secret sauce" leads to more and better clients
    ⭐ The simple yet effective organizational software Amala uses to keep her company running
    ⭐ How we both feel about using Artificial Intelligence in the design industry
    ⭐ Amala's advice to new comers to our industry.
    This episode is fun, informative, and full of great advice. See you inside!
    For more on Amala visit her website at: https://www.amalaraj.com/
    Or on Instagram at: https://www.instagram.com/amalarajinteriors/

    Text Me a Message!

    FREE VIDEO TRAINING DIRECT FROM JOHN:

    Design feels natural.

    The business side doesn’t.

    Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

    👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

    Support the show

    🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!
    Sign up for my free 40 min training: The 3 Things I Wish I Had Known Before Becoming an Interior Designer https://www.mcclainmethod.com/dsa_webinar_registration


    📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin
    Connect With John!
    YouTube https://www.youtube.com/@mcclainjohn
    Instagram https://www.instagram.com/themcclainmethod
    Facebook https://www.facebook.com/mcclainmethod
    LinkedIn https://www.linkedin.com/in/thejohnmcclain/


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