The McClain Method | Business Tools For Interior Designers

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62: Mastering PR, Branding, & Marketing in the Design Industry With Jocelyn Hutt Jan 25, 2025

Show notes

In episode 62 of The Designer Within Podcast, hosted by John McClain, we delve into the world of brand collaborations and PR strategies. John chats with Jocelyn Hutt, a seasoned marketing and PR expert, about effective brand partnerships, storytelling in design projects, and the importance of both regional and national PR.
Jocelyn shares invaluable tips for designers and creatives on how to elevate their projects and visibility, emphasizing the importance of high-quality photography, detailed product shots, and the power of in-person connections.
Whether you're a design professional aiming to grow your business or someone interested in better promoting your work, this episode is packed with actionable insights to help you succeed.
Tune in for a masterclass in PR and marketing!

01:19 Introduction to Today's Episode and Guest

01:40 Deep Dive into Brand Collaborations and PR Strategies

03:33 Meet Jocelyn Hutt: PR and Marketing Expert

04:49 Jocelyn's Journey in the Design Industry

11:50 The Importance of Relationships in PR

21:54 Collaborating with Brands: Tips and Benefits

29:13 The Power of In-Person Connections

29:47 Trade Shows and Grassroots Campaigns

30:40 Navigating Magazine and Media Relationships

33:43 Understanding PR Firm Costs and Benefits

36:50 Effective Social Media and Blogging Strategies

38:25 Building Designer Communities

40:05 Becoming a Publicist's Favorite Client

42:16 The Importance of Storytelling in PR

47:19 Setting Realistic Expectations with PR Firms

51:46 The Value of Regional Publications

53:49 Final Thoughts and Contact Information

For more information on The Hutt Group or to contact Jocelyn and her team directly: jocelyn@hutt.group
Website | www.hutt.group
Instagram Handle | https://www.instagram.com/jocelynhutt/

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FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!
Sign up for my free 40 min training: The 3 Things I Wish I Had Known Before Becoming an Interior Designer https://www.mcclainmethod.com/dsa_webinar_registration

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin
Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/

61: How to Create A True Client-Centric Design with Michael Mitchell Jan 13, 2025

Show notes

The Designer Within Podcast Episode 61: How to Create A True Client-Centric Design with Michael Mitchell
In this episode of the Designer Within podcast, host John McClain discusses the art of creating client-centric designs with Michael Mitchell. They explore Michael's approach to blending diverse styles, his extensive sourcing trips, and the importance of understanding clients' unique stories.
Michael shares insights on managing client expectations, the power of intentional mix-and-match decor, and the value of transparency in the design process. The episode also highlights Michael's philanthropic efforts and his philosophy of giving back to the community.
A must-listen for designers and homeowners alike, this episode is packed with practical advice and inspiring stories.

00:00 Introduction to Eclectic Design

00:40 Welcome to the Designer Within Podcast

01:59 Navigating Client Relationships

03:07 Los Angeles Wildfires: A Personal Note

06:20 Introducing Michael Mitchell

08:11 Michael Mitchell's Design Journey

14:28 The Art of Mixing Styles

16:16 Client-Centric Design Philosophy

18:20 Understanding Client Needs

29:30 Managing Client Expectations

31:54 Setting Expectations with Clients

32:41 Transparency in Client Communication

34:01 Handling Delays and Issues

38:26 Unique Sourcing and Design Philosophy

49:12 Philanthropy and Giving Back

57:46 Conclusion and Contact Information
For more information on Michael Mitchell:
Website: https://www.michaelmitchellinc.com/
Instagram: https://www.instagram.com/michaelmitchelldesigner/

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FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

Support the show

60: New Year = New Priorities. Saying YES to What Serves YOU in 2025! Jan 04, 2025

Show notes

Designing Your Best Year: Embracing Purpose, Progress, and Peace in 2025

In this episode of the Designer Within Podcast, host John McClain explores the crucial difference between being busy and being productive. He introduces the concept of aligning tasks with one's goals through a decision filter focusing on purpose, progress, and peace.
John explains the revamped podcast format, which will now cater to interior designers, homeowners, and general listeners, offering insights for improving both personal and professional lives.
The episode emphasizes the importance of intentionality, self-care, and thoughtfully selecting commitments that truly serve one's wellbeing and objectives. John also shares practical tips for prioritizing tasks, delegating effectively, and maintaining a balanced, fulfilling life.
Join John in making 2025 a year where you say yes to what serves you and no to what doesn't.

00:00 Introduction: Busy vs. Productive

00:30 Welcome to The Designer Within Podcast

01:23 Podcast Evolution and New Format

03:29 Exciting New Content and YouTube Plans

06:05 Episode Focus: New Year, New Priorities

07:14 Decision Filter: Purpose, Progress, and Peace

17:36 Real-Life Application of the Decision Filter

22:06 Prioritizing Tasks and Avoiding Busy-ness

26:34 Self-Care and Personal Well-being

37:07 Conclusion and Final Thoughts

Text Me a Message!

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

Support the show

59: Building a Design Showroom, Vendor Growth, & Work/Life balance with Sara Lynn Brennan (Part 2) Dec 13, 2024

Show notes

In Episode 59 of the Designer Within Podcast, host John McClain continues his insightful conversation with Sarah Lynn Brennan. They delve deeper into the creation and ongoing success of Sarah's design showroom, 'All Things Home,' located in North Carolina.
Sarah shares the unplanned journey of opening her showroom, how strategic partnerships played a vital role in its development, and the innovative business model designed to make luxury design accessible.
The discussion also covers practical advice for interior designers looking to build strong brand partnerships, understanding market needs, and creating diversified revenue streams.
Tune in for a masterclass in growing your design business and fostering meaningful industry relationships.

00:00 Introduction to The Designer Within Podcast

00:56 Recap and Introduction to Part Two with Sarah Lynn Brennan

02:07 Sarah's Journey to Opening Her Own Showroom

03:44 Building Partnerships and Overcoming Challenges

05:09 Creating Accessible Luxury Design

08:51 Balancing Full-Service and Retail Offerings

18:38 The Importance of Strategic Partnerships

23:32 Masterclass in Growing Your Business

24:22 The Power of In-Person Meetings

24:56 Offering Solutions and Building Relationships

27:26 Deliverables: Physical and Experiential

28:04 Setting Expectations and Milestones

34:57 Balancing Business and Personal Life

38:19 Final Thoughts and Gratitude
MORE ON SARA LYNN BRENNAN:
Website: https://saralynnbrennan.com/
Instagram: https://www.instagram.com/saralynnbrennan/

Text Me a Message!

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

Support the show

58: The Power of Processes & The Journey to Design Success with Sara Lynn Brennan (Part 1) Dec 06, 2024

Show notes

In this episode of the 'Designer Within' podcast, John McClain interviews Sara Lynn Brennan, a successful interior designer who transitioned from being a middle and high school science teacher to running her own multi-million dollar design business.
Sara shares her early business mistakes and emphasizes the importance of establishing structured processes and having hard conversations with clients. She discusses her journey from DIY projects to handling large-scale renovations, the evolution of identifying luxury clients, and the significance of clear, value-driven client communication.
Sara also highlights the pivotal role of social media in maintaining visibility and attracting clients. The episode includes a deep dive into Sara's business approach, client management strategies, and her perspective on authenticity and transparency in the design industry.

00:00 Welcome to The Designer Within Podcast

02:18 Reflecting on 2024 and Planning for 2025

04:01 Introducing Sara Lynn Brennan

05:09 Sarah's Journey from Teacher to Designer

07:59 The Importance of Processes in Business

16:19 Finding the Right Clients

27:32 Attracting the Right Clients

28:34 Sharing Your Story and Processes

29:16 Navigating Social Media During COVID

30:25 The Power of Authenticity

38:01 Defining Luxury Clients

41:47 Understanding Client Needs

46:26 Balancing Boldness and Sensitivity

51:17 Conclusion and Teaser for Next Episode

MORE ON SARA LYNN BRENNAN:
Website: https://saralynnbrennan.com/
Instagram: https://www.instagram.com/saralynnbrennan/

Text Me a Message!

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

Support the show

57: How to Incorporate Curated Art Into Your Design Business With Leonardo Ledesma Nov 16, 2024

Show notes

In this episode of The Designer Within podcast, host John McClain chats with Leonardo Ledesma, founder of Art Seen, an art advisory and curatorial service based in Los Angeles.
Leonardo shares his journey from studying architecture to creating a successful art advisory firm that caters to designers, architects, and collectors. They discuss the organic growth of Art Seen, the importance of engaging and personalized client relationships, the role of technology in the art business, and the evolving demands of both residential and commercial art projects.
Leonardo also offers insights into selecting art for different spaces, the significance of good lighting, and building long-term client trust. The episode wraps up with details on Art Seen's upcoming participation in SCOPE Miami and a recent collaboration with Genesis.
This conversation is full of valuable lessons and inspiration for interior design business owners looking to integrate art into their projects.

00:00 Introduction to The Designer Within Podcast

00:43 Meet Leonardo Ledesma: Founder of Art Seen

02:02 Leonardo's Journey from Architecture to Art

05:06 The Business of Art: Challenges and Triumphs

09:33 Evolution of Art Scene: From Analog to Digital

13:51 Finding and Representing Unique Artists

14:54 Collaborating with Designers and Architects

17:05 Art for Residential vs. Commercial Spaces

19:13 Advice for New Clients and Designers

20:19 Establishing Client Relationships

20:48 Addressing Budget Concerns

22:25 Building Trust with Clients

24:36 Advice for Designers

29:10 The Importance of Lighting

31:23 Handling Demanding Clients

34:05 Building Long-Lasting Client Relationships

40:55 Upcoming Events and Projects

43:42 Conclusion and Contact Information

For more on Leonardo and Art Seen:
Website | https://www.laartseen.com
Instagram Handle | https://www.instagram.com/artseenla/

Text Me a Message!

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

Support the show

56: 5 Proven Strategies to Enhance & Grow Your Design Business with Jennifer Stoner Nov 01, 2024

Show notes

In episode 56 of the Designer Within Podcast, host John McClain interviews acclaimed interior designer Jennifer Stoner. Jennifer shares her journey from practicing law to becoming a renowned designer with 24 years of experience.
She discusses the importance of continuous education, networking, and building trust with clients.
Jennifer also reveals her innovative use of QR codes for project management and her post-project concierge services aimed at sustaining client relationships.
Tune in for actionable insights on blending business acumen with creative design.

00:00 Opening Thoughts & Welcome: Always Be Educating Yourself

00:19 Welcome to The Designer Within Podcast

01:32 Introducing Jennifer Stoner

02:00 John's Trip to Italy

03:27 Jennifer Stoner's Background and Career

03:59 The Importance of Contracts and Communication

06:08 Building Trust with Clients

08:05 The Intersection of Law and Design

16:18 Starting a Retail Store

19:39 The Evolution of Design Processes

30:21 Innovative Communication Strategies

33:35 Organizing Job Sites with QR Codes

34:15 Building Trust with Clients

34:34 The Importance of Continuous Learning

36:40 Networking and Trade Shows

38:38 Experimenting and Innovating in Design

44:29 Identifying Ideal Clients

49:44 Brand Collaborations and Marketing

58:08 Concierge Services for Clients

01:03:43 Conclusion and Final Thoughts
For more information on Jennifer Stoner:

Website | https://www.jenniferstonerinteriors.com/
Instagram Handle | https://www.instagram.com/jenniferstonerinteriors
Facebook | https://www.facebook.com/jenniferstonerinteriors/

Text Me a Message!

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

Support the show

55: Designing Your Business Framework: Contracts, Negotiations, and Global Success with Christina Richardson Oct 19, 2024

Show notes

In this episode of The Designer Within Podcast, host John McClain and interior designer Christina Richardson delve into the critical aspects of contracts and negotiations crucial for a successful design business. Christina shares her unique transition from mining to design and how her diverse background empowers her practice. They explore the importance of clear contracts covering scope, price, and liabilities, strategies to avoid scope creep, and effective negotiation techniques.
Key highlights include insights on international agreements, leveraging technology like VR and SketchUp, and the benefits of niching and networking in the industry. Tune in for actionable advice on managing client relationships, enhancing communication, and incorporating Scandinavian design principles into your portfolio.
00:00 Starting a Design Business: The Importance of Contracts

01:03 Welcome to The Designer Within Podcast

02:17 Introducing Christina Richardson: From Mining to Design

04:58 Christina's Journey: From Sweden to the US

08:39 The Business Side of Design: Contracts and Negotiations

18:19 Scandinavian Design Principles and Storytelling

28:47 Balancing Design and Financial Decisions

29:30 Advice for International Designers

30:13 Understanding the Vienna Agreement

31:40 The Importance of Contracts and Liabilities

37:48 Explaining Agreements to Clients

39:31 Starting Out in the Design Industry

42:08 Networking and Collaboration

49:50 Embracing Technology in Design

51:42 Hiring Experts and Building a Team

55:10 Final Thoughts and Contact Information

For more information on Christina Richardson:
Website:
https://christinarichardsoninteriors.com/
Instagram:
https://www.instagram.com/christinarichardsoninteriors/

Text Me a Message!

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

Support the show

54: Transform Your Design Business Sustainably & Profitably with Carter Averbeck Oct 04, 2024

Show notes

In this episode of 'The Designer Within' podcast, host John McClain discusses sustainable practices in interior design with Carter Averbeck of Omforme Design.
Carter shares his journey to sustainability, how the industry has evolved, and practical steps for integrating eco-friendly practices into design businesses. He emphasizes transparency with clients, the growing demand from younger generations, and the innovative use of secondary markets.
The conversation also touches on the importance of historical restoration and overcoming misconceptions about sustainability. Carter offers valuable tips for designers looking to start sustainable practices, showcasing the ways smaller steps can make significant impacts.
00:00 Introduction to Sustainable Design
00:56 Welcome to The Designer Within Podcast
01:53 Interview with Carter Averbeck: Sustainability in Design
04:06 Carter's Journey into Design
10:45 The Importance of Quality in Sustainable Furniture
13:20 Client Education and Sustainable Practices
14:14 Navigating Supply Chain Issues with Sustainability
30:09 Historic Restoration and Sustainability
36:18 Exploring Sustainable Interior Design
36:54 Getting Started with Sustainability
37:35 Practical Tips for Sustainable Design
40:02 Industry Trends and Challenges
43:12 Innovative Buyback Programs
45:41 Repurposing and Reselling Strategies
56:21 The Importance of Trade Knowledge
01:02:40 Exciting New Projects and Future Plans
01:05:57 Conclusion and Final Thoughts
For more info on Carter and Omforme Design:
https://omformedesign.com/
Instagram: https://www.instagram.com/omforme_interior_design/?hl=en

Text Me a Message!

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

Support the show

53: Balancing Business and Life: 3 Big Lessons I Have Learned In The Past Year Sep 20, 2024

Show notes

Balancing Business and Life: Lessons Learned as an Interior Designer
Season 2, Episode 53
In this episode of 'The Designer Within' podcast, host John McClain welcomes listeners back for the second season. John discusses the importance of evaluating the profitability and time commitment of projects. He shares personal reflections on taking a summer break to recharge and cope with the loss of his dog Jax.
John emphasizes the necessity of slowing down to avoid burnout, setting personal deliverables, and ensuring life/work balance. He talks about making significant changes to his business structure, encouraging listeners to set boundaries and reassess their time management. John also highlights the value of continuous learning and personal growth within the design industry.
The episode concludes with practical advice for creating personal time blocks for reflection and planning.
00:00 Introduction and Podcast Overview
01:07 Season Two Kickoff and Personal Updates
03:00 Business Reflections and Changes
07:33 Lessons from the Past Year
07:54 The Importance of Slowing Down
21:09 Implementing Quick Hits and Aha Moments
24:59 Continuous Learning and Growth
28:47 Conclusion and Next Steps

Text Me a Message!

FREE VIDEO TRAINING DIRECT FROM JOHN:

Design feels natural.

The business side doesn’t.

Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos.

👉 Watch the free training: https://learn.mcclainmethod.com/dsa_webinar_registration

Support the show

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