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    Business

    The Matt Clark Show

    The Matt Clark Show is for serious founders who want to scale companies without trapping themselves inside them. Each episode breaks down how $100M+ businesses actually grow—by increasing value per visitor, cutting complexity, and designing companies that run without constant founder involvement. This is owner-level thinking for entrepreneurs who want real leverage, freedom, and long-term impact.

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    Latest Episodes:
    This formula builds $100M businesses Aug 28, 2026
    Show notes

    Watch this video to learn the formula I've used to get to $500M. Then, watch this next: https://www.youtube.com/watch?v=bogzYsVAxJgDiscover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join 80,000+ people receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/


    The $1.2B Grüns playbook nobody is actually showing you Aug 26, 2026
    Show notes

    Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/Check out The Grüns Persona Ad System breakdown here - the ads, videos, images, and funnels they used to scale: https://www.canva.com/design/DAHNx-l2jL0/vvOBNjMvjowlygumYRp3-w/editA little-known founder named Chad Janis built Grüns from nothing to a $1.2 billion exit in under 3 years... and almost nobody is explaining how he actually did it.So I dug through their entire history, their interviews, their Facebook ad library, their funnels, and I even bought the product. What I found was a repeatable system that has almost nothing to do with inventing a better product.In this video I break down:- Why Chad didn't invent anything new (and what he copied instead)- The "format change" strategy that lets you enter a market dominated by giants- How Grüns built hyper-specific ads for GLP-1 users, perimenopause, fiber, and daily nutrition - and matched a custom landing page to every single one- The trend-tapping hack that made their ads 2-5x more effective (the same play Monster Beverage and Tesla used)- The exact order they scaled channels: Meta → Amazon → TikTok influencers- The one metric Chad refused to violate, and why it let them spend aggressively while everyone else was guessing- Why they removed the one-time purchase option from their sales pages on purposeWhether you're just getting started or already running a six, seven, or eight-figure business, this is the playbook.I spent hours dissecting Grüns' entire ad system to train my own team and we'll do around $65M in sales this year. Which part of this playbook are YOU going to implement first? Drop it in the comments 👇--DISCLAIMER This video is for educational purposes only. Results vary and are not typical. This content does not constitute legal, financial, or professional advice. Always consult a qualified professional before making business decisions.


    The most underrated ecommerce category Aug 24, 2026
    Show notes

    Get more of my thoughts via email (and I'll eventually try to sell you something that I think might help you): https://www.mattc.com/newsletter/


    The ONLY 2 ads you need to hit $10M Aug 21, 2026
    Show notes

    Get the full AI Funnel Toolkit to build funnels and ads easily with AI for FREE here: https://mattc.com/ai/Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/


    This one piece of paper made me my first $1M Aug 19, 2026
    Show notes

    Ready to aim high? Watch this next: https://www.youtube.com/watch?v=XFmIgKaNrjs&t=220sDiscover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join 80,000+ people receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/


    How to run a $10M+ business in 1 hour per week (or less) Aug 17, 2026
    Show notes

    Watch this next (so YouTube will like me more): https://www.youtube.com/watch?v=KqyeQ8-TlCQGet more of my thoughts via email (and I'll eventually try to sell you something that I think might help you): https://www.mattc.com/newsletter/


    I cloned Alex Hormozi's $100M funnel with AI in 12 minutes Aug 14, 2026
    Show notes

    Get the free AI Funnel Toolkit here: https://mattc.com/aiJoin thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/I cloned Alex Hormozi's $100M funnel in 12 minutes, and the hardest part (replicating his sales video) is easier than you think.I've sold about half a billion dollars, mostly through funnels I built myself, but I've never had to start from a completely blank page before. In this video I'm showing you the exact process, including the trick for copying a page's video content, which is the part everyone assumes AI can't do.What you'll learn:- The pre-work that saves you hours before you ever open Claude (gathering your photo, testimonials, brand style guide)- How to download and replicate a competitor's sales video using Gemini and a simple voice prompt- The exact Claude prompt structure I use to model a page's layout and psychology without copying their actual content- How to turn a finished AI script into a full video with Pictory, even if you never want to appear on camera- Why "just use their layout, not their content" is the single most important instruction to give AI when cloning any funnel- How to fix common AI page-building issues (like invisible button text) with one follow-up prompt- Why this exact process works on Shopify, WordPress, or literally any platform that accepts HTMLIf you've ever tried to build a sales page and ended up with something clunky, or half-finished, this is the fix.--DISCLAIMER This video is for educational purposes only. Results vary and are not typical. This content does not constitute legal, financial, or professional advice. Always consult a qualified professional before making business decisions.


    What 5 billionaires taught me about money Aug 12, 2026
    Show notes

    Get the strategies I've used to build businesses with $460M+ in total sales (for free): https://www.mattc.com/newsletter/


    How to build an ecommerce business in 2026 [FROM $0-$1M] Aug 10, 2026
    Show notes

    I created a digital workbook (a fancy phrase for a PDF) that makes this video easier to digest. When you sign up, you'll be added to my email list. I'll eventually try to sell you something that I think might help you.Get your free digital workbook: https://www.mattc.com/1MStop chasing trends and start building a real, saleable asset. In this video, I’m breaking down the exact blueprint to scale from $0 to $1M in 2026.Forget dropshipping; we’re diving into how to pick a high-demand product, find a reliable supplier to own your brand, and set up an automated system using Shopify and Facebook ads to scale sustainably.Whether you’re looking to replace your 9-to-5 or build a business you can eventually exit, this step-by-step guide covers the product research, fulfillment strategies, and advertising tactics you need to hit seven figures. Watch to learn how to move from "hustling" to owning a genuine, multi-million dollar ecommerce brand.0:00 Intro1:29 Step 1: Picking a product8:40 Step 2: Finding a supplier13:11 Step 3: Automating your operations15:27 Step 4: Launching your product18:41 Step 5: Scaling sales with Facebook ads25:02 How to get free traffic26:26 Frequently asked questions (FAQs)28:23 Conclusion


    How I built a 1-person $1M+ AI business in 30 days (for real) Aug 07, 2026
    Show notes

    Want to scale your business and step out of operations? Apply for the Value Engine Protocol: https://mattc.com/growthDiscover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/In 30 days I built a one-person business that did $165,000 in real revenue using AI and almost nothing else. That's $1.98 million annualized.This is not a thought experiment. It's a Google Doc I started on December 16, 2025, a short sales video, a stupid-simple funnel, and a list of customers who paid me actual money starting January 6.In this video I'm walking you through the exact three steps I took, the AI tools I used at each one, the lessons that saved me from doing it wrong, and exactly how I'd do it from scratch today if I had zero email list, zero experience, and zero resources.What you'll learn:- The 1-1-1 method (one traffic source, one funnel, one product) and why this is the only structure that works for a true one-person operator- How I used AI to design a $30,000 high-ticket program in 21 days, including the Hormozi pricing rule that almost everyone gets backwards- The dead-simple funnel I used to sell it (no fancy software, no agency, no team)- How I'd build this from absolute zero today, including the specific service I'd offer, what to charge, and how to land your first 10 clients- Two ways to step out of operations once it's working, even if you hate dealing with peopleIf you're stuck running a complex business while one-person operators move faster than you, this one will be uncomfortable in the right way.


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