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    Management and Marketing

    The Marketing Secrets Show

    Welcome to the Marketing Secrets podcast!

    This show is for entrepreneurs and business owners who want to learn how to market in a way that lets us get our message, our products, and our services, out to the world… and yet still remain profitable.  

    Learn from Russell Brunson, the world-famous internet marketer and a co-founder of the largest funnel creation software ClickFunnels. 

    Inside each episode, Russell shares his biggest “a-ha moments” and marketing secrets with complete transparency. From tough lessons learned, to mindset, to pure marketing strategy, Russell pulls you into his world and shares his personal journey and secrets to growing a business from $0 to $100,000,000 in just 3 years, with NO outside capital!

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    Latest Episodes:
    Sam Parr Reveals How He Grew The Hustle And Why You Shouldn’t Take Outside Funding | #Marketing - Ep. 58 Aug 04, 2025
    Show notes

    In this episode of The Russell Brunson Show, I sit down with Sam Parr, founder of The Hustle, My First Million, and Hampton, to break down how he built and sold one of the biggest email-based media companies in the country.

    Sam shares how he grew The Hustle by writing viral blog posts on Reddit and converting that traffic into email subscribers, why he focused on building reach through a newsletter when everyone else was chasing social media, and the simple revenue model that made the company so profitable before selling to HubSpot. We also dig into how he’s now building Hampton, a thriving community for entrepreneurs at scale.

    Key Highlights:

    ◼️ How Sam used viral blog posts on Reddit to drive traffic and convert readers into email newsletter subscribers

    ◼️ The monetization model that turned The Hustle into a multi-million-dollar company through sponsorships and ads

    ◼️ Why he bet on building reach through an email newsletter instead of chasing short-lived social media attention

    ◼️ How Hampton creates curated peer groups and why operational excellence is critical to running communities at scale

    ◼️ The pitfalls of chasing outside funding too early and how Sam thinks about businesses that compound over decades


    Sam’s story shows that you don’t need complicated models or venture capital to build something big… You need a great product, a smart distribution channel, and the discipline to keep it simple. If you’re interested in building an audience, a newsletter, or a community-driven business, this episode is exactly what you’ve been searching for!

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ◼️ If you’ve got a product, offer, service… or idea…

    I’ll show you how to sell it (the RIGHT way)

    Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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    The Subconscious Mind in Business: This Book Changed How I Work Forever | #Success - Ep. 57 Jul 30, 2025
    Show notes

    In this episode of The Russell Brunson Show, I dive into a rare book I picked up for $75 called The Subconscious Mind in Business by Robert Updegraff… The same author as Obvious Adams. It instantly became one of my favorites. The book hit me at the perfect time… Right after I tore both my biceps and literally couldn’t work. Turns out, not working may have been the key.

    I unpack how this book reframed the way I structure my workdays, why creative breakthroughs don’t come from forcing the issue, and how our subconscious beliefs shape the ceiling of our success. I also share stories from my own journey, from struggling to break six figures, to hitting plateaus at $1M, $10M, and beyond. And I talk about how each of those levels had less to do with tactics and everything to do with mindset.

    Key Highlights:

    ◼️The six-hour workday model and how to use the final two hours for subconscious creativity

    ◼️Why success is 90% psychology, and the real reason most entrepreneurs stay stuck

    ◼️How proximity and your environment shape your subconscious identity

    ◼️The hidden ceilings you don’t realize are holding you back

    ◼️Why creativity often strikes when you finally stop trying to force it


    This book reinforced something I’ve felt for years but didn’t have words for: when you stop working, the right ideas finally show up. Whether it was during my double-arm recovery or a late-night breakthrough on the couch, my biggest answers came when I stepped away from the desk. If you’re hitting a wall, the problem probably isn’t your tactics… It’s your beliefs.

    AND BTW… If you want my notes from this book, including quotes, key takeaways, and how I’m applying them in my business, you can find it all here! ⁠⁠⁠⁠http://russellbrunson.com/notes⁠


    ◼️ If you’ve got a product, offer, service… or idea…

    I’ll show you how to sell it (the RIGHT way)

    Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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    Curiosity, Copy, and Fast Execution: Marketing Lessons from Tai Lopez | #Marketing - Ep. 56 Jul 28, 2025
    Show notes

    In this episode of The Russell Brunson Show, I sit down with Tai Lopez… Someone I’ve watched, learned from, and admired from a marketing and sales perspective for years. We go deep into the mechanics of success, from how to model winning frameworks, to why curiosity is the overlooked engine behind big breakthroughs.

    We talk about what it really takes to scale businesses fast, how Tai thinks about brand arbitrage, and why speed of execution matters more than having the perfect plan. Tai also opens up about the environments that shaped him early on and how that affects the way he operates today.

    This is one of those episodes that hits on mindset, strategy, and practicality all at once.

    Key Highlights:

    ◼️Why learning frameworks is more valuable than memorizing tactics

    ◼️Tai’s “four levels” of understanding and how to move up the ladder faster

    ◼️How curiosity drives decision-making, speed, and skill acquisition

    ◼️The role of environment and peer influence in long-term success

    ◼️Why imperfect action always beats perfect planning


    One thing that stuck with me in this conversation is how intentional Tai is about absorbing ideas (books, mentors, observations) and turning them into frameworks he can use. If you’re feeling stuck in the mud with overthinking, slow execution, or wondering what separates good entrepreneurs from great ones… this episode lays it all out.


    ◼️ If you’ve got a product, offer, service… or idea…

    I’ll show you how to sell it (the RIGHT way)

    Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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    Showmanship in Business: The Lost Book That Changed How I Launch Everything | #Marketing - Ep. 55 Jul 23, 2025
    Show notes

    In this episode of The Russell Brunson Show, I dive into one of my favorite lost books of marketing: Showmanship in Business by Kenneth Goode and Zenon Kaufman. It’s out of print, almost impossible to find, and yet it’s filled with some of the most powerful principles I’ve ever studied when it comes to getting attention and making your message stick.

    This book was endorsed by Dale Carnegie and breaks down how to turn your product, offer, or brand into something truly memorable. I walk through the four pillars the authors teach, and how I’ve used these exact ideas in my own business to boost show-up rates, get people to share what I’m doing, and create real moments that matter.

    Key Highlights:

    ◼️The four pillars of business showmanship: Attract, Emphasize, Emotionalize, and Create Action

    ◼️How Tim Shields created theatrical experiences to sell photography training online

    ◼️The story of my “Dan Kennedy pilgrimage” and why it changed everything for one of our webinars

    ◼️Why a good message alone isn’t enough… You need a performance around it

    ◼️How adding intention and drama can 10x the impact of your marketing, even without a big budget


    This book is a reminder that people don’t just buy offers, they buy experiences. The best marketers aren’t just teachers… They're performers. And when you wrap your content in a little showmanship, everything changes. If you’ve ever felt like your message is getting lost in the noise, this episode will show you how to make it unforgettable.
    Get Russell's book notes here: ⁠⁠⁠http://russellbrunson.com/notes


    ◼️ If you’ve got a product, offer, service… or idea…

    I’ll show you how to sell it (the RIGHT way)

    Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    Special thanks to our sponsors:

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Building a Business That Doesn’t Need You: Lessons from Tommy Mello | #Success - Ep. 54 Jul 21, 2025
    Show notes

    In this episode of The Russell Brunson Show, I sit down with Tommy Mello, the owner of A1 Garage Door Service, and we unpack how he built one of the most successful service businesses in the country.

    We get into the nuts and bolts of how Tommy went from $50K in debt to running a company that does over $200 million a year and has 850+ employees. And more importantly, how he replaced himself, built a real leadership team, and trained technicians to deliver a great customer experience without needing him involved in every step.

    If you’re running a business and feel stuck doing everything yourself, this episode will show you what needs to shift so your company can grow. It will help you make the classic shift from “working IN your business” to “working ON your business”.

    Key Highlights:

    ◼️Why most entrepreneurs stay stuck: they never replace themselves

    ◼️How Tommy uses a clear org chart and defined roles to scale with structure

    ◼️The leadership traits he looks for when hiring managers and technicians

    ◼️How he built a training center to onboard new employees the right way

    ◼️The importance of weekly one-on-ones for accountability and long-term performance


    Tommy is a super relatable and down-to-earth guy that has so much wisdom and experience to share. His knowledge will help anyone from an online solopreneur, to a Fortune 500 CEO. His story is packed with practical strategies for growing a service-based business, and leading like an actual CEO. Listen in and take notes!


    ◼️ If you’ve got a product, offer, service… or idea…

    I’ll show you how to sell it (the RIGHT way)

    Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    The Coaching Framework That Built ClickFunnels (And How to Build Yours) | #Success - Ep. 53 Jul 16, 2025
    Show notes

    In this episode of The Russell Brunson Show, I’m sharing a live presentation I gave at one of the biggest virtual events in Spain… Where I broke down the exact steps I took to become a coach, attract dream clients, and build a multi-million dollar business using frameworks.

    If you’re a coach (or want to be), this is a crash course in how to go from someone with a result… to someone who can replicate that result in others and actually build a business around it. I walk through the four-step process I’ve used to create offers people want, get my clients life-changing results, and build programs like Inner Circle and Atlas.

    Key Highlights:

    ◼️The #1 mistake new coaches make (and why you should never skip this step)

    ◼️Why results alone aren’t enough… You need a tested framework
    ◼️How to use student results to massively explode your coaching business

    ◼️How to name and own your proprietary process so people talk about you

    ◼️The real story behind my first coaching client, and why I coached him for free

    ◼️How I helped Organifi go from almost shutting down… to blowing up


    Essentially, this is how you build a coaching business that actually lasts. Not by chasing trends or selling empty promises, but by serving people, proving your process, and turning those wins into stories that sell for you. If you’re serious about building a coaching empire, start with this episode!


    ◼️ If you’ve got a product, offer, service… or idea…

    I’ll show you how to sell it (the RIGHT way)

    Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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    Inside My Car: What I’m Rethinking About Productivity, Offers, and Purpose | #Success - Ep. 52 Jul 14, 2025
    Show notes

    In this episode of The Russell Brunson Show I’m back in the car… Just like the old days!

    I’m sharing what’s been happening behind the scenes at ClickFunnels, Secrets of Success, and my personal life. We’re in a challenging season, but in the best way possible. I’ll walk you through the funnel testing process we’re deep in right now, the real reason “You’re One Funnel Away” still rings true, and the surprising moment at an Atlas meeting that led to one of the biggest breakthroughs I’ve had in years… the birth of the 1357 Club.

    If you’ve ever struggled to dial things in and stay focused through all the chaos of business, this episode will ground you. I also talk about some recent changes in my scripture study habits… Reading not just for knowledge, but for revelation. This isn’t just marketing advice. It’s personal. It’s practical. And if you let it, it might just reframe how you approach your mornings, your business, and even your faith.

    Key Highlights:

    ◼️ Why ClickFunnels is in “discovery mode” and how that’s a good thing

    ◼️ The 1357 Club: How Napoleon Hill, a rare journal, and a Zoom room of entrepreneurs sparked a movement

    ◼️ Why 13 minutes and 57 seconds might be the most productive part of your day

    ◼️ The real math behind scaling paid ads (and what I’m doing to beat the rising costs)

    ◼️ How to build offers that seamlessly integrate with your back-end software or affiliate goals

    ◼️ A new way to read scripture with purpose: revelation over routine


    Bottom line: Business is a battle. But it’s also a beautiful game when you learn to play it with the right mindset, frameworks, and spiritual grounding. This episode is a front-row seat to how I’m navigating both worlds… funnel building and faith… At the same time!


    To learn more about 1357 Club… Check out 1357Club.com


    ◼️ If you’ve got a product, offer, service… or idea…

    I’ll show you how to sell it (the RIGHT way)

    Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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    Truthful Advertising: Napoleon Hill’s Secret Strategies That Still Work 100 Years Later | #Marketing - Ep 51 Jul 09, 2025
    Show notes

    In this episode of The Russell Brunson Show, I share something I still can’t believe I own… The only known copy of a 1917 advertising course written and taught by Napoleon Hill himself, 20 years before he wrote Think and Grow Rich!

    This is more than just a cool collectible. It’s the missing link that explains how Napoleon Hill became one of the most influential personal development authors of all time. Before he shaped millions of minds, he was teaching people how to advertise. And not just the tactics, but how to become the kind of person who can persuade, influence, and move people to action.

    What he taught over 100 years ago still applies today, and in this episode, I break it down. What Hill got right, what today’s marketers are missing, and why timeless strategy beats trendy tactics every single time.

    Key Highlights:

    ◼️The real reason Think and Grow Rich has sold over 100 million copies, and it’s not what you think

    ◼️How Hill’s forgotten ad course focused on developing the advertiser before teaching any copy techniques

    ◼️The biggest mindset shift every marketer needs before they write a word of copy or launch a funnel

    ◼️Why so many entrepreneurs fail when platforms shift, and how to become “bulletproof” instead

    ◼️The powerful advertising principle Hill taught: help your customers visualize the outcome, not the process

    ◼️Why the best salespeople don’t sell products, they sell visions


    I’ve gone through every page of Hill’s original manuscript and taken notes on everything. If you want to understand the strategy that makes any tactic work and become the kind of person who can market, sell, and scale anything, this is where to start. This episode isn’t about chasing the next trend… It’s about learning what never changes!

    Get Russell's book notes here: ⁠⁠http://russellbrunson.com/notes


    ◼️ If you’ve got a product, offer, service… or idea…

    I’ll show you how to sell it (the RIGHT way)

    Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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    Jeremy Miner’s Secret to Selling Without Chasing or Convincing | #Sales - Ep. 50 Jul 07, 2025
    Show notes

    In this episode of The Russell Brunson Show, I sat down with Jeremy Miner, founder of 7th Level and one of the sharpest sales minds I’ve ever met. His sales framework isn’t about hype or pressure. It’s about getting prospects to lower their guard, open up, and actually sell themselves.

    In our discussion, we go deep into how to eliminate resistance during the sales process… Especially for high-ticket offers. Jeremy breaks down the psychology of selling, why old-school techniques don’t work anymore, and how to ask the kind of questions that shift the dynamic completely.

    We even dive into why he named his company 7th Level… And the spiritual meaning behind it. In scripture, the number 7 is tied to completion and divine order. Jeremy believes true persuasion happens at that level: When you stop trying to push and instead help people come to their own inspired decisions.

    Whether you’re taking calls, closing from stage, or building funnels that sell on autopilot, this conversation will completely reframe how you think about sales.

    Key Highlights:

    ◼️ Why most sales resistance is triggered in the first few seconds of a call

    ◼️ The neuroscience behind how people make buying decisions

    ◼️ How to create disarming conversations that get prospects to sell themselves

    ◼️ Jeremy’s three-step question framework that takes people from curious to closed

    ◼️ The big mistake most entrepreneurs make when pitching their offer

    ◼️ Why selling should feel collaborative - not confrontational

    ◼️ How to guide people to their own conclusions instead of pushing them to buy

    ◼️ The one phrase that instantly lowers sales resistance on any call


    Jeremy’s approach is like the opposite of everything you’ve been told about “hard closing.” It’s subtle, strategic, and literally based on how Christ himself taught and persuaded when he was on earth… With questions! So cool!

    If you’ve ever struggled with sales, either for yourself or your team, you’re going to want to listen to this one twice. This episode is packed with practical takeaways you can apply immediately to start closing more deals with less effort and more integrity.


    ◼️ If you’ve got a product, offer, service… or idea…

    I’ll show you how to sell it (the RIGHT way)

    Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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    What ‘The True Believer’ Taught Me About Building a Mass Movement and Creating Raving Fans | #Marketing - Ep. 49 Jul 02, 2025
    Show notes

    Most people think mass movements are built by having the right product or flashy branding… but it’s actually way deeper than that.

    Back when I was trying to figure out how to turn Clickfunnels into a real movement, I came across a weird little book from the 1950’s called The True Believer by Eric Hoffer. This book hit me like a ton of bricks. I started seeing patterns everywhere… Why people follow, why they stick, and how belief actually transfers from one person to another.

    This book literally changed how I wrote Expert Secrets. It changed how I thought about sales and marketing. And honestly, it changed how I lead.

    In this episode of The Russell Brunson Show, I’m breaking down the core ideas from The True Believer… With my own commentary, how I’ve used this inside Clickfunnels, and how you can use it to build loyalty, momentum, and real belief around what you’re doing.

    Key Highlights:

    ◼️The 3 elements that fuel every mass movement (and why you need all three to create lasting belief)

    ◼️Why movements don’t start with logic… They start with emotion and shared frustration

    ◼️How to identify the “devil” your audience can unite against (and why you shouldn’t be afraid to evolve it)

    ◼️What I learned from watching the early Clickfunnels haters, and how we used their resistance to build stronger community

    ◼️The danger of becoming the thing your movement was created to fight


    This episode dives into the psychology behind why people buy, follow, and commit. If you’re building a brand, leading a tribe, or trying to grow something bigger than yourself, you need to understand how belief actually works.

    If you want to go deeper, I put together a special download with my personal notes and doodles from The True Believer and Expert Secrets. Just hit this link and grab it for free! http://russellbrunson.com/notes


    ◼️ If you’ve got a product, offer, service… or idea…

    I’ll show you how to sell it (the RIGHT way)

    Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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