Stay ConnectedIntroducing a research-first podcast that builds revenue, not condos.
Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.
Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
Copyright: © Marketing Architects
As a marketer, what is the danger of relying too heavily on digital advertising? Angela Voss, Rob DeMars, and Elena Hengel tackle this question in the first-ever episode of The Marketing Architects. Too many businesses are facing the consequences of an overreliance on digital advertising, from ad fraud to limited growth potential. Hear how brands like Airbnb have side-stepped these digital downsides and the importance of having a balanced marketing mix that embraces both digital and traditional channels.
Topics covered:
Remember when Clubhouse was the future of audio and marketers had to get on-board? What about when headlines announced the death of traditional marketing channels? Or that everyone would be taking meetings in the metaverse by 2022?
There are a lot of marketing opinions out there. It can be tough to know what’s real and what’s hype that’ll blow over next month.
Which is why we created The Marketing Architects Podcast to explore research behind the biggest marketing strategies and find what’s actually proven to work. Each week, hear discussions on marketing accountability, category leadership, the measurability of brand and much more.
You can listen to The Marketing Architects starting April 5th on Apple Podcasts, Spotify or wherever you get your podcasts.
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