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The Manager’s Playbook — Music
The Manager’s Playbook

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager’s Playbook is your essential podcast for insights into the music industry. Whether you’re an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.

Copyright: © The Manager's Playbook

Latest Episodes:

Inside the Playbook: Dame Ritter On The Secrets Behind a Successful Brand Identity May 05, 2025

Show notes

Dame Ritter, co-founder of Funk Volume, dives into the realities of succeeding as an independent artist or manager in today’s music industry. Ritter reveals how he helped build a cult following around Hopsin, the power of community in Funk Volume’s rise, and why content, storytelling, and consistency are key to thriving in today’s digital landscape.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSw

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: The Core Entertainment on How Mental Health Needs to Be A Priority May 04, 2025

Show notes

The Manager’s Playbook tackles two essential topics in today’s music industry: mental health and work ethic. Simon Tikhman and Chief Zaruk, co-founders of The Core Entertainment, open up about the importance of supporting artists’ well-being and the relentless drive it takes to succeed. A must-listen for anyone navigating the highs and lows of the business.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/6iI0OYixHL4Juuxo9RhR8c?si=3KqhoXgqTj-flDBwTzIwRw

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: The Core Entertainment on How They Signed Nickleback May 03, 2025

Show notes

The Manager’s Playbook goes behind the scenes with Chief Zaruk & Simon Tikhman, co-founders of The Core Entertainment, as they share Chief's early days working with Nickelback, Hinder, and producer Joey Moi. Hear how those relationships led to The Core managing one of the biggest rock bands in the world—and what it takes to build trust, loyalty, and long-term success in the music business.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/6iI0OYixHL4Juuxo9RhR8c?si=3KqhoXgqTj-flDBwTzIwRw

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: The Core Entertainment on How Artist Development Was Destroyed By The Internet May 02, 2025

Show notes

Simon Tikhman and Chief Zaruk, co-founders of The Core Entertainment, break down the evolution of artist development in the digital age. The internet may have changed the game, but cutting through the noise still takes serious work ethic. Join Tikhman and Zaruk as they share what it really takes to build lasting careers in today’s music industry and why hustle still matters more than ever.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/6iI0OYixHL4Juuxo9RhR8c?si=3KqhoXgqTj-flDBwTzIwRw

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Inside the Playbook: The Core Entertainment on How Country Music is Driving Culture May 01, 2025

Show notes

Chief Zaruk and Simon Tikhman, Co-Founders of The Core Entertainment, explore how country music is shaping culture, from lifestyle and fashion to entertainment and beyond. Discover why this genre isn’t just music, but a powerful force influencing how we live, think, and connect today.

Listen to the full episode here -

Spotify- https://open.spotify.com/episode/6iI0OYixHL4Juuxo9RhR8c?si=3KqhoXgqTj-flDBwTzIwRw

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

The Manager’s Playbook 022: Dame Ritter – Funk Volume, Hopsin, Bigg Jah, Independent Record Labels, Music Entrepreneur Club, Streaming, Revenue Streams, Brand Identity, Content Strategy Apr 28, 2025

Show notes

In this episode ofThe Manager’s Playbook, Dame Ritter, co-founder of the influential Funk Volume label joins the show to share hard-earned lessons from building one of the most iconic independent brands of the 2010s alongside Hopsin.

Dame breaks down the power of artist-manager loyalty, the real work behind brand building, and why ownership is critical in today’s music business. He reflects on Funk Volume’s rise, leveraging early platforms like Facebook, navigating the challenges of independent labels, and why reinvesting into your business is essential for long-term success.

We also dive into the realities of streaming revenue, the pros and cons of licensing deals, and how Dame transitioned into the TV and film world through his work with Bigg Jah.

The Manager’s Playbook 021: Promogod – Music Marketing, Monetization, Funnels, Fanbase Growth, PR, Organic vs Paid Ads & Artist Business Strategy Apr 16, 2025

Show notes

In Episode 021, Promogod joins The Manager’s Playbook to deliver a masterclass in modern music marketing. With over 230K Instagram followers and a track record of helping 20,000+ artists, Promo breaks down how to move from making music to building a real business. We get into the power of funnels, the role of fan data, how to retarget the right audience, and why content (not just songs) drives success.

He shares strategies around micro-influencer seeding, playlist growth, D2C monetization, paid ads, and why Forever Fan and EVEN are game-changers for independent artists. Whether you're just starting or scaling, this episode is a blueprint for building long-term momentum in today’s industry.

A conversation like this doesn't come cheap.

The Manager’s Playbook 020: Lex Borrero Pt. 2 – The Art of Management, Loyalty, Authenticity, Sacrifice, Brand Discipline & Industry Pressure Apr 01, 2025

Show notes

What does Lex Borrero mean by "Managers Should Get 50%"?

THE RETURN OF controversial manager Lex Borrero on The Manager's Playbook Podcast! We dive even deeper into what it really takes to manage talent in today’s music industry. From building long-term careers to navigating brand identity and personal sacrifice, Lex offers a raw and honest look at the pressures, loyalty, and discipline required to lead at the highest level.

We explore what it means to stay authentic in an industry that constantly changes, how to develop artists without losing yourself, and why management is more than a job—it’s a lifestyle. Whether you’re an artist, manager, or creative entrepreneur, this episode is filled with sharp insights and hard-earned wisdom from one of the industry’s sharpest minds.

The Manager’s Playbook 019: Chris Anokute – Katy Perry, Iggy Azalea, Bebe Rexha, Muni Long, Rihanna, Album Creation, A&R, Gatekeepers, Market Share, Pay-to-Play, Fake Streams, Industry Secrets Mar 18, 2025

Show notes

In this episode of The Manager’s Playbook, we sit down with Chris Anokute, the industry veteran behind the success of Katy Perry, Iggy Azalea, Bebe Rexha, and Muni Long. As a former major label A&R and artist developer, Chris pulls back the curtain on what it really takes to break an artist—from album creation to the hidden power plays that shape careers.

We dive into the realities of artist development, the role of gatekeepers, and the controversial world of pay-to-play in the music industry. Chris shares insider secrets on how labels manufacture success, the impact of streaming manipulation, and why some artists make it while others get left behind. Whether you're an artist, manager, or just a fan of the business, this episode is packed with raw, unfiltered insights into the music industry's inner workings.

Tune in now to hear the truth behind hit records and the strategies that shape global superstars.

Shoutout to our sponsor: Forever Fan

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The Manager’s Playbook 018: Rachelle Jean-Louis – Behind Victoria Monét’s Success, Artist Development, Breaking Barriers & The Business of Artist Management Mar 04, 2025

Show notes

From Underdog to Superstar: The Unfiltered Truth About Artist Management with Rachelle Jean-Louis

What does it really take to break an artist into the mainstream? Rachelle Jean-Louis, manager of Victoria Monét, reveals the grit, strategy, and relentless hustle behind one of music’s most inspiring come-ups.

From navigating industry gatekeepers to fighting for well-earned recognition, Rachelle takes us inside the high-stakes world of artist management—where every decision can make or break a career. She shares the setbacks, sacrifices, and defining moments that shaped Victoria’s journey, leading to Grammy nominations, the ‘Jaguar’ era, and the cultural phenomenon of ‘On My Mama.’

This is more than just a conversation—it’s an inside look at the unglamorous grind behind success. If you’ve ever wondered what it really takes to build an artist’s legacy, hit play now.

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