Arts

The Logo Geek Podcast

Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!

Latest Episodes:

Ensure Colour Consistency in Branding with Nick Bazarian Jul 12, 2020

Show notes

When designing a logo, choosing the perfect colour palette can be a fun creative challenge. But once the logo is in use as part of a companies brand identity, ideally the colours you've selected look as consistent as possible in all instances, from digital devices through to printed collateral.

But how can you be sure the colours you see on your monitor are accurate? How can you ensure they will print the same? What can you do to ensure colour consistency as much as possibly across a brand identity?

To answer these questions, and to discover how Pantone can help, Ian Paget interviews Nick Bazarian, the Senior Product Manager at Pantone.

Resources mentioned:

Logo Design: From Concept to Presentation

Pantone Colour Bridge Books - Buy on Amazon UK | Amazon US

Pantone Extended Gamut Book - Buy on Amazon UK | Amazon US

i1Studio Designer Edition - Buy on Amazon UK | Amazon US

Pantone Colour Finder Tool

Pantone Connect for Adobe

PantoneLIVE

Spectrophotometers from X-Rite

SpectraLight from X-Rite

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/colour-consistency

Designing Logos for Celebrities - Ibby Tarafdar Jul 05, 2020

Show notes

Ibby Tarafdar is a young designer from Cardiff, UK. Two days a week he’s working at Starbucks as a Barista, but the rest of the time he’s travelling the world, hanging out with and designing logos for famous celebrities, including world champion boxers such as Gervonta ‘Tank’ Davies, famous golfers such as Andrew ‘Beef’ Johnston and even Jay-Z.

After seeing him featured in a BBC documentary, Ian reached out to Ibby to discover how it all started. We learn how he got the opportunity to design logos for celebrities, why he still works at Starbucks, racism and the lack of people of colour in the design industry, and a discussion around Ibbys logo design process.

Show notes can be found here: https://logogeek.uk/podcast/ibby-tarafdar

This episode is supported with sales from Freelance with Janda, a suite of comprehensive courses to help creative entrepreneurs maximise success.

An Interview with Steff Geissbühler, Designer of the NBC Logo Jun 28, 2020

Show notes

Steff Geissbühler was Partner and Principal at Chermayeff & Geismar for 30 years where he designed some of the worlds most memorable logos and identities.

In this interview we go back through significant times in the designers life, including how he became a professor early in his career, how he was hired by Ivan Chermayeff and Tom Geismar, and how he eventually went on to develop C&G Partners before founding his own design practice, Geissbühler:Design.

At C&G, Steff designed iconic logos including NBC and Time Warner Cable. We discover the process that went into designing the logos, and unravel what happened behind the scenes at one of the world most famous design agencies.

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/steff-geissbuhler

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

The UX Design Process with Miriam Isaac Jun 21, 2020

Show notes

In this weeks podcast Ian interviews Miriam Isaac, a user experience designer to uncover the process behind the design of digital products. We learn her approach to research, discover her process for wire-framing, prototyping, the UX tools used and more!

Show notes: https://logogeek.uk/podcast/ux-design-process

Thank you to the sponsor, FreshBooks

A Masterclass in Logo Design Theory - with Michael Shumate Jun 14, 2020

Show notes

Michael Shumate taught Graphic Design for twenty five years. In his second week of teaching, he told a student that the logo concept he was working on would not make a professional identity design. The student asked, “Why?” But Micheal couldn't provide an adequate answer, but was certain some principle was being violated.

He set out on a quest to discover the underlying principles of logo design. It's been a twenty-five year quest that lead Michael to look deeply at identity design and to seek for those constant, unchanging principles. Fads in art and design come and go. But principles don’t. Principles are enduring; they stand the test of time.

In this weeks episode Ian interviews Michael to discover what these principles are. We discover the 7 deadly sins of logo design, an effective approach to brainstorm ideas and more. We also discuss Michaels book 'Logo Design Theory', which is now on its second edition.

Show notes and episode transcription can be found here: https://logogeek.uk/podcast/logo-design-theory

Thank you to the sponsor, FreshBooks

Customer & UX Research in Branding - An interview with Michele Ronsen Jun 07, 2020

Show notes

How can you properly understand the audience you plan to target? How can you make sure the logo designs you create will attract the right person? How can you know if the identity you create will actually perform? The only way to know for sure is to use customer and UX research.

To learn more, Ian interviews Michele Ronsen, the founder of Curiosity Tank, an agency who specialises in design and user research.

In this episode we take a deep dive into User Research, to understand how it can be applied throughout the entire stretch of a brand identity design project from start to finish. From the customer research you can carry out prior to starting a project, right through to testing a logo design with the desired audience.

Michele is an executive with more than twenty years of experience in academia, start-ups, and the Fortune 500s, and she's worked with clients including Slack, Xero, Microsoft, Facebook, PayPal and many more!

Show notes with episode transcription can be found here: https://logogeek.uk/podcast/customer-research-in-branding

Thank you to the sponsor, FreshBooks

Don't Let Fear Run Your Design Career - with James Victore May 31, 2020

Show notes

Fear can hold you back. It can keep you in a position of safety, limiting your career potential. That's what happened to show host, Ian Paget. Despite building a successful business, he stayed in comfortable 'safe' 9-5 job for years. It wasn't until recently that he took the leap of faith to make Logo Geek his full time venture. Big change is scary, but necessary for progress and a fulfilling career.

If you're in a similar situation to Ian, hopefully this weeks interview will motivate you to make the changes you need to reach your full potential. Ian interviews James Victore, a renowned artist, designer, motivational speaker, and the author of the book “Feck Perfuction”. We discuss fear, but also also dive into how James found his purpose, how he finds inspiration for his work, building self respect and confidence, and his approach to teaching and coaching.

Show notes and episode transcription: https://logogeek.uk/podcast/dont-let-fear-run-design-career

Thank you to the sponsor, FreshBooks

Using Semiotics in Logo Design with Dr Rachel Lawes May 24, 2020

Show notes

The world around us, and the culture we live in has a massive impact on all of us unconsciously. The study of Semiotics can allow us to understand this by looking at how meaning is created and communicated, which is knowledge we can use to design more effective logos and brand identities.

The origins of Semiotics lie in the academic study of how signs and symbols (visual and linguistic) create meaning. But now, it’s become a methodology for researching and analysing consumer behaviour and brand communications.

On this weeks podcast Ian interviews consumer psychologist, Dr Rachel Lawes to learn more about Semiotics, and how it can be used when developing a logo and brand identity.

Rachel is the author of Using Semiotics in Marketing, and is recognised as one of the original founders of commercial semiotics. She has supplied brand strategy and consumer insight to major brands in 20 countries, including Unilever, P&G, Kraft, Tesco, The Discovery Channel and many more.

Show notes and episode transcription can be found here: https://logogeek.uk/podcast/semiotics-in-logo-design/

Resources Mentioned

Rachel Lawes Website, LinkedIn, Twitter.
Using Semiotics in Marketing. Buy on Amazon UK | Amazon US
Readalong webinar series with Ray Poynter & Rachel Lawes. (April-July 2020)

Thank you to the sponsor, FreshBooks

Creating Your Own Opportunities - An interview with Meg Lewis May 17, 2020

Show notes

If you want to be successful, you can’t just sit around and hope that opportunities will come your way. You need to work to attract them.

As an example, if you want to work on a specific style of work, or in a different speciality such as pattern design, you’re much more likely to attract that type of work if people can see your capabilities. It’s those who take action, and create the work they want to attract that become successful.

Meg Lewis is a great example of someone who takes action. She works hard to attract her own opportunities, which we discuss on this weeks podcast. We also discover how Meg found the confidence to be herself, and how she created a unique personal brand, mixing design, comedy & performance to make the world a happier place.

Meg Lewis is host of Dribbble’s Overtime podcast, and founder of multiple businesses including her own agency, Ghostly Ferns, an international collective of designers and commercial artists, and Full Time You, a personal brand and career fulfilment platform featuring books, online classes, coaching, and free advice.

Full show notes and episode transcription can be found here: https://logogeek.uk/podcast/creating-your-own-opportunities/

Resources Mentioned

Meg Lewis – Website, Twitter, Instagram
Dribble’s Overtime Podcast
Sit There & Do Nothing Podcast
Ghostly Ferns – A group of designers who collaborate.
Full Proof – A co-working space for designers.
Full Time You – A personal brand and career fulfilment destination created to help you shine!

Thank you to the sponsor, FreshBooks

Logo Sketches Made By James - An interview with James Martin May 10, 2020

Show notes

If you like to peek inside a designers sketchbook you need to be aware of Made By James. That’s the instagram account from graphic designer James Martin who’s feed is full of stunning logo design development work.

In this weeks episode Ian interviews James to find out how these sketches are created. We also dive into his logo design process, his approach with grids and the tools used. We also learn how he became a designer and how he founded his own design agency Baby Giant.

Resources Mentioned

Made by James: Instagram, YouTube.
Baby Giant: Website, Instagram, Facebook, Twitter
Identity: Chermayeff & Geismar & Haviv – Buy on Amazon UK | Amazon US

Show notes and episode transcription: https://logogeek.uk/podcast/sketches-made-by-james/

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Thank you to the sponsor, FreshBooks

Resources Mentioned

Thank you to the sponsor, FreshBooks

Resources Mentioned

Thank you to the sponsor, FreshBooks

Resources Mentioned

Thank you to the sponsor, FreshBooks

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Our TOPPODCAST Picks

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The Logo Geek Podcast

Thank you to the sponsor, FreshBooks

Thank you to the sponsor, FreshBooks

Thank you to the sponsor, FreshBooks

Thank you to the sponsor, FreshBooks

Thank you to the sponsor, FreshBooks

Resources Mentioned

Thank you to the sponsor, FreshBooks

Resources Mentioned

Thank you to the sponsor, FreshBooks

Resources Mentioned

Thank you to the sponsor, FreshBooks

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