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The Logo Geek Podcast

Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!

Latest Episodes:

Launching a Logo Design with NASA with Chris Lodsdon Dec 20, 2020

Show notes

Whilst 2020 could easily be deemed as the worst year in living history there were still plenty of individual success stories from Logo Geek community members throughout the year. One such story was from Chris Logsdon, who fulfilled a lifelong dream of designing a logo for NASA.

Chris was tasked to redesigning the logo for NASA Launch America, the company that bridges the gap between NASA and private space companies such as Elon Musk's SpaceX.

In this interview we learn how Chris landed the project of a lifetime, the behind the scenes design process and how it was presented. We also dive into how Chris managed to get a creative director job working with Gary Vaynerchuk at The Sasha Group, and end with a few book suggestions.

Show notes and interview transcription: https://logogeek.uk/podcast/launching-a-logo-design-with-nasa

Books discussed:

Designing America250: A Celebration of Independence Dec 13, 2020

Show notes

When I say Independence Day, a few of you will think of the 1996 movie starring Will Smith and Jeff Goldblum. But if you're an American, Independence Day is a celebration of the signing of the Declaration of Independence, which happened on July 4, 1776. It's a day celebrated with fireworks, family reunions, barbecues, picnics, parades and more.

In 2026, America will be celebrating the 250th anniversary of the nation's founding, and America250 promises to be the largest and most inclusive celebration in the country's history.

Such a monumental occasion deserves its own identity, and that task was given to the brand design agency Landor. In this interview, Ian's joined by Valerie Aurilio, General Manager and Phyllis Murphy, the Executive Creative Director of Landor in Chicago. In this interview we'll learn more about the America250 project, how Landor approached a brand intended for almost 400 million people, how the logo was designed, presented and more.

Show notes and interview transcription head to https://logogeek.uk/podcast/designing-america250

This episode is supported by the training course Mastering the Logo Grid.

Dealing with Self Doubt as a Designer with Arjun Ahluwalia Dec 06, 2020

Show notes

Design is one of the hardest jobs there is. We strive to create the best design work we can, seek to follow the latest design trends and constantly push to get better. With that comes comparison, and often a feeling of never being good enough. Many designers struggle with self-doubt and impostor syndrome, which can lead to an unhealthy mental health.

On this podcast Ian is joined by Arjun Ahluwalia to discuss his struggles with self-doubt, and how he's worked to overcome it. Arjun is the co-founder of Uting design, and co-host of the Design Revision Podcast.

Show notes and interview transcription: https://logogeek.uk/podcast/dealing-with-self-doubt

Supported by Freelance with Janda, The Ultimate Freelance Course.

Creating a Unique Brand Story with Gregory V. Diehl Nov 29, 2020

Show notes

We all love to hear, read or watch a good story. But have you considered that a brand can have a story too?

If you're a business owner, creating a story might be deemed as a low priority task. But did you know that a well-crafted brand story will allow a business to display its uniqueness, increase sales, help founders build more a fulfilling business, and attract and retain good staff too?

To learn more about the importance of story when building a business Ian Paget interviews Gregory V. Diehl, author of 'Brand Identity Breakthrough', a book created to help business owners craft their company's unique story to make their products irresistible. In this interview, we'll break down how to create a brand story, and how to tell it too.

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/brand-story

Attracting Design Clients Through Dribbble with Lisa Jacobs Nov 22, 2020

Show notes

Dribbble is a social networking platform for designers and creatives, and is one of the largest platforms for designers to share their work online. But how do you make the most of the platform to attract clients?

In this podcast Ian’s joined by Lisa Jacobs, a young designer from the Netherlands, who shares how she’s attracted clients through Dribble, which has allowed her to start her own design agency. We’ll also discover how she started out as a designer, how she founded her own freelance design business, and we dive into her logo design process, discuss the 1 logo approach, niching down and more.

View show notes and interview transcription here: https://logogeek.uk/podcast/attracting-clients-dribbble

This episode is supported by Logo Package Express, which is an Adobe Illustrator extension that allows you to create a comprehensive logo kit in minutes.

Creating Distinct Audio Branding Nov 15, 2020

Show notes

When most of us think about branding we picture logos, fonts, images and colour. But with a TV in most peoples homes, and mobile devices in peoples pockets everywhere they go, sound and video have become increasingly important for businesses globally.

With so much opportunity to be heard through a wide range of platforms, having a consistent audio brand across video and audio is key to aid recognition and to stand out and differentiate from the competition.

In this weeks episode Ian's joined by the team from Drop Music Branding; Mauro González, Dalmiro Lacaze and Gabriel Agüero, where we discuss Audio Branding, the process to create a distinct sound for a brand, and we go behind the scenes on the creation of the new Logo Geek audio too.

Show notes and episode transcription can be found here: https://logogeek.uk/podcast/audio-branding

This episode is supported by affiliate sales from Placeit, where you can find thousands of high-quality branding mockups, perfect for your design portfolio.

Launching a Design Product with Kickstarter Nov 05, 2020

Show notes

If you operate as an independent designer it's a good idea to build up multiple revenue streams so you're not always trading your time for money. There's plenty of ways to do this, such as designing and selling digital products like fonts, stock icons and images, but have you ever considered designing a product to solve a problem?

That's what Andy Brown did. He struggled to choose colours, so he created Swatchos, a deck of cards that allows you to play and work with colour. And as a way to fund the production of the product he launched a crowdfunding project through Kickstarter.

In this episode we learn more about Swatchos and how it was created, we discuss how to select a colour, talk about how to launch a Kickstarter campaign, and end the conversation with a discussion around the Print Handbook with advice on how to make the most of modern print technology.

Show notes can be found here: https://logogeek.uk/podcast/launching-a-product-with-kickstarter

To help support the production of this podcast, go check out Logo Package Express, which is an extension for Adobe Illustrator that helps you to create a comprehensive kit of logo files in minutes.

Client Horror Stories from the Logo Geek Community Oct 30, 2020

Show notes

On this weeks Halloween Special episode Ian speaks to members of the Logo Geek Community who share their client horror stories and the lessons learned.

Thank you to Katie Cope, Ephraim Schum, John Bermudes, Carolina Lopes and Arun Sharma for sharing your nightmare stories!

Show notes and episode transcription can be found here: https://logogeek.uk/podcast/client-horror-stories

Avoid most horror stories with a contract. I recommend checking out Michael Jandas course, module 3: Proposals & Contracts which shares the strategies developed through 15 years of proposal and contract refinement across more than 3,000 client pitches.

Becoming Logo Geek: An interview with Ian Paget Oct 11, 2020

Show notes

To celebrate 100 episodes of the Logo Geek Podcast, this time show host Ian Paget becomes the guest!

To perform the interview, Ian's joined by host of the Resourceful Designer Podcast, Mark Des Cotes.

In this interview we find out how Ian became a designer, how he developed his passion for logo design, how Logo Geek was born, how the podcast started, and what's next in store for the Logo Geek brand.

Show notes, and interview transcription: https://logogeek.uk/podcast/becoming-logo-geek

Why Context Matters in Logo Design, an Interview with Diego Vainesman Oct 04, 2020

Show notes

If a logo design is beautiful and skilfully crafted, will it be a successful logo? Not necessarily.

A successful logo requires more. It should factor in context, an understanding of the business, its competition and target audience. Only then can you understand the challenges faced, do the necessary research, and know if the logo designed will be an effective solution.

The importance of context in design is one of the many topics discussed in this interview with Diego Vainesman, the co-founder of the design studio 40N47 Design. Aside from being an agency owner, Diego also teaches "Type: Bridging Image and Context" at the Masters of Visual Narrative at the School of Visual Arts in New York. He was also the first latin president of the Type Directors Club, has also taught logo design at cities around the world, and is the author of the book ‘Logo: the face of branding’.

In this episode aside from discussing the role of context, we also speak about the book and the lessons learned, Diego's experience teaching design, and we end the interview learning a more about the Type Directors Club.

Show notes and interview transcription: https://logogeek.uk/podcast/why-context-matters

Resources mentioned:

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