Arts

The Logo Geek Podcast

Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!

Latest Episodes:

The Fundamentals of Typography - An Interview With Michael Stinson Oct 07, 2018

Show notes

Typography is a core component of logo design, but so many designers lack the essential knowledge needed to use fonts correctly. To solve that, this week Ian interviews Michael Stinson to talk about the fundamentals of type, choosing and managing fonts, licensing, book recommendations and more.

Michael is the typography instructor at Laguna College of Art + Design, and is also the founder and lead Instructor at TypeEd, an educational platform that teach designers about the fundamental theory of type.

Show notes, and a full transcription of the interview can be found here: https://logogeek.uk/podcast/typography-fundamentals/

Typography Resources & Books Mentioned

michaelstinson.com
TypeEd Website
Font Management: Suitcase Fusion
The Anatomy of Type by Stephen Coles Amazon UK | Amazon US
Type Matters! by Jim Williams Amazon UK | Amazon US
The Elements of Typographic Style by Robert Bringhurst Amazon UK | Amazon US
Reading Letters: Designing for Legibility Amazon UK | Amazon US
InDesign Type: Professional Typography with Adobe InDesign Amazon UK | Amazon US
The Complete Manual of Typography by James Felici Amazon UK | Amazon US
Shady Characters: The Secret Life of Punctuation, Symbols, and Other Typographical Marks Amazon UK | Amazon US

A Big Thank You to FreshBooks

FreshBooks have sponsored the Logo Geek Podcast, and I’m so thankful – without them this would not be possible (It takes so much time!!).

FreshBooks is a cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. I highly recommend it, and you can try it out for yourself with a free 30 day trial.

Discover your personal brand - An Interview with Radim Malinic Sep 29, 2018

Show notes

Are you struggling to work out who you are as a designer? Working out your purpose and personal brand? In this weeks episode Ian talks with Radim Malinic to learn how he discovered his passion for design, and the journey he took to establish his personal brand. We also find out how he's been able to attract big clients, and more about his latest book, ‘Book of Ideas: Volume 2’.

Radim Malinic is an award winning freelance creative director, graphic designer and keynote speaker based in London who’s worked with clients including Nike, Harry Potter, London Film Museum, SyCo, Sprite and WWF.

Show notes and a full transciption of this episode can be found here: https://logogeek.uk/podcast/radim-malinic/You can listen to this and other great interviews from Logo Geek on iTunes, SoundCloud, Stitcher, Google Play Music or Spotify.

Resources & Books Mentioned

Book of Ideas: Volume 1 by Radim Malinic Amazon UK | Amazon US
Book of Ideas: Volume 2 by Radim Malinic Amazon UK | Amazon US
Brand Nu

This Episode is Sponsored by FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring the Logo Geek Podcast, because without them I could not make this possible.FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days. Go check FreshBooks out!

An interview with George Bokhua Sep 08, 2018

Show notes

In this episode Ian Paget speaks to George Bokhua, a truly talented graphic designer, who’s worked with companies including Disney, New Balance, NFL and Wired Magazine. Having followed his work for years, Ian describes George as one of the best practicing logo designers in the world today, so this interview dives into his life as a designer, his logo design process, idea generation, using grid systems, using social media, pricing a logo and so much more. It’s an insightful interview with a real master of logo design.

View the show notes, and a full transcription here: https://logogeek.uk/podcast/george-bokhua/

Books & Resources Mentioned

Book: Grid Systems in Graphic Design by Josef Mülller-Brockmann Amazon US | Amazon UK
Logo Design with Grids SkillShare Course
George Bokhua social/design profiles:

Sponsored by FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring the Logo Geek Podcast, because without them I could not make this possible.

FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days. Go check FreshBooks out!

Qualifying Leads & Turning them into Clients - An Interview with Emily Cohen Aug 31, 2018

Show notes

Finding potential logo design leads can be a challenge, but once they contact you how do you convert them to clients? How do you know if they will be good to work work with? What should you send them? On this weeks episode Ian Paget talks with Emily Cohen to learn more about qualifying clients, then creating proposals and contracts to convert your prospects into clients. Emily is a brutally honest consultant who provides strategic business advice to creative firms, and is the author of the book Brutally Honest.

Show notes along with a transcription of this interview can be found here: https://logogeek.uk/podcast/qualifying-leads-turning-them-into-clients/

Resources & Books Mentioned

Blog: Where to Find High Quality Logo Design Clients
Book: The E-Myth Revisited by Michael E. Gerber Amazon UK | Amazon US
Book: Brutally Honest by Emily Cohen (available for pre-order here)

The Logo Geek Podcast is Sponsored by FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring the Logo Geek Podcast, because without them I could not make this possible.

Value Based Pricing - An Interview With Blair Enns Aug 24, 2018

Show notes

Value Based Pricing is a term that frequently comes up when people talk about service based businesses, but exactly how it works is often a mystery to us designers. In this episode Ian Paget speaks to Blair Enns to learn what value based pricing is, and how it can be used to build a profitable business whilst also providing the best service possible to your clients.

Blair Enns is the author of the highly acclaimed book The Win Without Pitching Manifesto, and Pricing Creativity: a guide to profit beyond the billable hour.

Show notes along with an episode transcription can be found here: https://logogeek.uk/podcast/value-based-pricing/

Resources & Books Mentioned

Win Without Pitching Manifesto by Blair Enns Amazon US | Amazon UK
Pricing Creativity by Blair Enns (Only available at pricingcreativity.com)
Built to Sell by John Warrillow Amazon US | Amazon UK
Pricing on Purpose by Ronald J. Baker Amazon US | Amazon UK

Sponsored by Freshbooks

This episode is sponsored by FreshBooks, which is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days. Go check FreshBooks out!

Saying No to Clients - An interview with Sagi Haviv Aug 10, 2018

Show notes

Logo design is often a collaborative process between designer and client, but from time to time in order to provide the best possible service you need to say ‘no’. But how do you do that without damaging the client relationship? In this episode Ian Paget interviews Sagi Haviv to learn the techniques he uses to gain credibility and provide confidence so that when the time comes… they can say no without damaging the client relationship, allowing them to stay in control of the design phase.

Sagi Haviv is a parter and designer at Chermayeff & Geismar & Haviv, who has designed over 60 identity programs, including the logos for the Library of Congress, Harvard University Press, and the US Open to name just a few.

Resources mentioned

Video: Visual Identities: More Than Just A Logo | Sagi Haviv | TEDxPenn

Book: Identity – Chermayeff & Geismar & Haviv (2018) Amazon UK | Amazon US.

Book: Identify – Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar (2011) Amazon UK | Amazon US.

Show notes and a transcription of this episode can be found here: https://logogeek.uk/podcast/sagi-haviv/

This Episode is Sponsored by FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring the show, because without them I could not make this possible.

Creative Strategy and the Business of Design with Douglas Davis Aug 04, 2018

Show notes

To be a successful designer, freelancer, or small business owner you need to understand strategy and business, so to kick off season 3 Ian Paget chats with Douglas Davis, the author of the hugely popular book “Creative Strategy and the Business of Design” to discuss the importance of understanding business, and using a strategic approach when working as a designer. Douglas is the associate professor within the Communication Design department at New York City College of Technology in Brooklyn.

View the show notes & transcription for this episode

Resources Mentioned

Book: Creative Strategy and The Business of Design – Amazon US | Amazon UK
Thinkhowtheythink.com

Logo Geek Podcast Sponsored by FreshBooks

This episode kicks off the 3rd season of the logo geek podcast. I’m incredibly thankful to FreshBooks for sponsoring the show, who have allowed me to made this possible.

FreshBooks is an online accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. It’s designed specifically for small creative businesses, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days. Go check FreshBooks out!

Talking Logo Design with Tom Geismar Mar 30, 2018

Show notes

In this interview Ian Paget speaks with Tom Geismar, one of the most highly acclaimed designers in the industry. We discuss logo design, including the process before computers, presenting to the client, working in black and white, mistakes to avoid, pricing big projects, launching a new identity, a beautiful tribute to Ivan Chermayeff and more.

Tom is a founding partner of design agency Chermayeff & Geismar & Haviv, where he worked on iconic logos from brands including Mobil Oil, Xerox, Close Bank and many more.

Show notes for this episode can be found here: https://logogeek.uk/podcast/tom-geismar/

Sponsored by FreshBooks

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

Logos & Type Design for Comic Books with Rian Hughes Mar 23, 2018

Show notes

In this episode of the Logo Geek Podcast Ian chats with Rian Hughes, a British graphic designer, illustrator, writer and comic book artist. Rian is best known for his work in the British and American comic book industry, having created many logo designs for Marvel and DC including Batman and Robin, Bat Girl, Spider-Man, The X-Men, Captain America, Wolverine, The Script, The Invisibles… the list goes on!

In this episode we talk about Rians approach to logo and type design, as well as his new book Logo-A-Gogo, an inspirational visual history of the iconic brand identities created Rian.

Resources & Books Mentioned

Rian Hughes website Device Fonts

Logo-A-Gogo Book Amazon UK Amazon US

Cult-Ture Book Amazon UK Amazon US

Sponsored by FreshBooks

Growing an Instagram Following to 600k with Jonathan Rudolph Mar 02, 2018

Show notes

Instagram has become a popular method for designers to find inspiration for logo design, however, did you know that by being active on the platform you can also attract clients?

But what do you need to do to increase engagement on Instagram? How do you grow your following to attract potential clients? What tools can you use? How do you use hashtags? So many questions!

In this episode Ian Paget chats with the founder of Logo Inspirations, Jonathan Rudolph to find out what’s been successful for him. We learn how he grew his Instagram following to 600,000+, whilst also making a passive income of over $5000+ a month.

We also discover how Jonathan started Logo Inspirations, how he fits it around a full time job.

Sponsored by FreshBooks

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