Arts

The Logo Geek Podcast

Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!

Latest Episodes:

Becoming a hand lettering artist - An interview with Lauren Hom Mar 17, 2019

Show notes

Is it possible to pursue a career doing something you love? Hand lettering artist Lauren Hom has proved it’s possible.

After discovering her career in advertising was not what she imagined, she leveraged her side passion in hand lettering to create the job of her dreams. In this interview Ian Paget speaks with Lauren to discover her inspiring story, learning how she became a full time hand lettering artist, what her process looks like, how she works with an illustration agent and more!

Lauren Hom is Known for her bright colour palettes and playful letterforms, and has worked with companies including Starbucks, Google, YouTube and TIME Magazine. She’s also been recognised by Communication Arts, the Art Directors Club, the Type Directors Club and the Webby Awards, and is also the author of the popular blog (and now book) Daily Dishonesty.

View the show notes for this episode, along with a full transcription here: https://logogeek.uk/podcast/lauren-hom/

Sponsored by FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Making the Most of University - An interview with Diane Gibbs Mar 10, 2019

Show notes

To get a job as a designer it’s always your portfolio that matters, and not your qualifications. So is it still worth attending university? In this weeks interview Ian chats with Diane Gibbs to find out the answer to this question.

We discuss why university matters, what you should do before you attend, how you can make the most of your time studying, and the importance of networking with, and getting to know designers in the industry.

Diane is a graphic designer, entrepreneur, business owner, consultant, and a college professor at the University of South Alabama. She’s best known for her highly acclaimed Design Recharge interview series.

Show notes for this episode, including a full transcription can be found here: https://logogeek.uk/podcast/making-the-most-of-university/

Thank you to the sponsor, FreshBooks

Designing logos for Hasbro, Disney, Star Wars & More! - An interview with Myles Mendoza Mar 04, 2019

Show notes

Myles Mendoza is a super talented graphic designer from San Diego, and one of 3 who form HRO Design, an agency who work on logo and brand identity design for some of the worlds biggest entertainment brands including Marvel, Disney, Star Wars, Hasbro, Warner Bros and many more! On this weeks episode Ian Paget chats with Myles to discover how he became a designer, how he landed (and lost) his dream design job, how HRO design was formed, how they get such incredible clients, his logo design process and so much more.

Resources Mentioned

To view the show notes, and a full transcription go here: https://logogeek.uk/podcast/myles-mendoza/

Thank you to the sponsor, FreshBooks

Becoming Designer & Director at Aardman Animations - An interview with Gavin Strange Feb 24, 2019

Show notes

This week Ian Paget interviews Gavin Strange, Director & Designer for Aardman Animations by day, and by night he runs JamFactory, where he works on a number of passion side projects including film making, toy design, illustration, photography and more!

We talk about the journey Gavin took to get his dream job with Aardman Animations, his side projects, design process, his thoughts on university and much more.

View the show notes and transcription here: https://logogeek.uk/podcast/gavin-strange/

Thank you to Freshbooks!

Copyright & Trademark Law for Logo Design – An interview with Gordon Firemark Feb 17, 2019

Show notes

On this weeks episode Ian Paget interviews Gordon Firemark, a practicing attorney from Los Angeles to talk about the legal side of logo design, including the difference between copyright and trademarking, the approach to trademark a logo, what action you can take if your work is copied, how and when to use the right symbols on logos, and the ins and outs of contracts too.

Gordon is the producer and host of Entertainment Law Update, a podcast for artists and professionals in the entertainment industries. His practice also covers intellectual property, cyberspace, new media and business/corporate matters for clients in the entertainment industry.

Show notes and a full transcription of the interview can be found here: https://logogeek.uk/podcast/copyright-and-trademark-law/

Resources Mentioned

Thank you to the sponsors

An interview with Armin Vit Nov 17, 2018

Show notes

Armin Vit has established himself as an influential figure in the logo design space through his fantastic logo and brand identity reviews under the umbrella of Brand New, which now receives over 1.8 million page views each month. But how did he get started, how does he approach his reviews and what lessons has he learned along the way?

In this interview, Ian Paget discovers how Armin got his job with Pentagram in the New York Office, the lessons he learned from Micheal Beirut, how he started the Brand New blog, his approach to critiquing logos, what makes a great logo design and how and why he started the Brand New Conference.

To view the show notes and interview transcription visit: https://logogeek.uk/podcast/armit-vit/

Books, Blogs & Resources Mentioned

Flaunt: Designing effective, compelling and memorable portfolios of creative work Amazon UK | Amazon US
Speakup Blog Archives 2002 – 2009
Brand New Blog
Brand New Conference
Under Consideration

Sponsored by HolaBrief

I’m incredibly thankful to HolaBrief who have sponsored this episode. HolaBrief is an incredible new platform for graphic designers that makes it easy to ask all the right questions to nail your design brief. You can define project goals, ask questions, create user personas, positioning maps, competitor maps and so much more – Sign up for free here.

How a new mum built a design agency - An interview with Rebecca Heinemann Nov 10, 2018

Show notes

Following a successful design career, and the birth of her son, Rebecca Heinemann built her own design agency CraftWell so that she could have a better work/life balance. In this episode Ian Paget interviews Rebecca to discuss her background, the reason why she built her own business, the steps she took to get it up and running and the challenges and fears faced along the way. We also discuss why we both feel it’s important to work within agencies before considering building your own business.

Show notes for this episode can be found here: https://logogeek.uk/podcast/rebecca-heinemann/

Thank you to HolaBrief

I’m incredibly thankful to HolaBrief who have sponsored this episode. HolaBrief is a platform that makes it easy to ask all the right questions and nail your design brief every time – Sign up for free here.

A Life of Food & Restaurant Branding - An interview with Louise Fili Oct 27, 2018

Show notes

On this weeks episode Ian Paget interviews Louise Fili, an Italian-American graphic designer who’s specialised in brand development for food packaging and restaurants for the past 30 years. We discuss how she discovered her niche, her logo design process, typography design, her incredible books and so much more.

Louise Fili is a member of the Art Directors Hall of Fame, and has received the medal for Lifetime Achievement from the AIGA and the Type Directors Club.

Show notes and a full transcription of the interview can be found here: https://logogeek.uk/podcast/louise-fili/

Books & Resources Mentioned

Louise Fili Website
Font Editing Software: Glyphs
Graphique de la Rue: The Signs of Paris Amazon UK | Amazon US
Gràfica de les Rambles: The Signs of Barcelona Amazon UK | Amazon US
Grafica Della Strada: The Signs of Italy Amazon UK | Amazon US
Elegantissima: The Design and Typography of Louise Fili Amazon UK | Amazon US

Thank you to the sponsors

I’m incredibly thankful to FreshBooks for sponsoring season 3 of the Logo Geek Podcast!

FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

I’m also thankful to HolaBrief who has also sponsored this episode. HolaBrief is a platform that makes it easy to ask all the right questions and nail your design brief every time – Sign up for free here.

Sports Branding & Successful Content Creation - An interview with Michael Raisch Oct 21, 2018

Show notes

Having worked on the design of sports logos and brand identity design for over 15 years, Michael Raisch has developed a deep understanding of designing for sports clubs. In this episode we dive into the differences you need to consider when working on the design of sports logos and brand identities, and some of the stories behind where the ideas were formed.

Michael is also a very talented content creator, so we also discuss how he’s able to create engaging and relevant content which has attracted attention from big publications including The Guardian, HOW Design, CNN and People Magazine.

Michael Raisch is a graphic designer at Fanbrandz where he’s developed sports brands with MLB and the NHL.

Show notes along with an episode transcription can be found here: https://logogeek.uk/podcast/sports-branding/

Resources Discussed

Links to Michaels work:

Content Examples:

Thank you to the sponsors

I’m incredibly thankful to FreshBooks for sponsoring the show!. FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Getting your dream design job - An interview with Charli Prangley Oct 14, 2018

Show notes

If you’re looking for a design job it can often be hard to find an opportunity, even if you’re the most talented designer. But if you get your CV and portfolio right, and put yourself out there too you’re more likely to get the job you’ve always dreamed of.

To help with this, on this weeks podcast Ian Paget speaks with Charli Prangley to discuss job application tips, portfolio, CV and job interview advice, and also how she found her dream job through networking, public speaking, YouTube videos, Podcasts and a number of side projects too.

Charli Prangley is a remote designer and developer at Convert kit, and is also a co-host on the Design Life Podcast.

Show notes along with an episode transcription can be found here: https://logogeek.uk/podcast/finding-a-design-job/

Thank you to the sponsors

I’m incredibly thankful to FreshBooks for sponsoring the show!. FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. You can try it out for yourself free for 30 days just by clicking here.

I’m also thankful to HolaBrief who has also sponsored this episode. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Go check it out here.

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