The Listings Lab Podcast With Jess Lenouvel

The Carousel Formula That Gets Saves, Shares and Clients (Not Just Likes) Jul 10, 2026

How to Build Instagram Carousels That Actually Grow Your Real Estate Business

Most agents are either skipping carousels entirely or building them wrong. And in 2026, that's a problem, because carousels are outperforming reels right now. More saves. More shares. More reach. More of the right people finding you.

But only if you build them correctly.

In this episode, I'm walking you through the exact formula I use for carousels that stop the scroll, earn saves, and move your ideal client closer to working with you.

I cover the anatomy of every slide from your hook to your call to action, the three content buckets every carousel should fall into, the design mistakes that are costing you swipes, and why putting your face on every single slide is non-negotiable.

I also walk through real examples from my own account so you can see exactly what this looks like in practice, not just in theory.

If you have been posting carousels that go nowhere, this is the training that will change that.

🎯 Want to go deeper?I'm hosting a 3-Day Virtual Event on July 20th, 21st, and 22nd where I walk through every pillar of your business live on my screen, step by step. Everyone who signs up also gets a full set of done-for-you Canva carousel templates.

Spots are limited.

Grab yours here 👉 https://thelistingslab.thrivecart.com/tll-3-day-live-virtual-promo/

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

She Made More in One Month Than All of Last Year (Here's Exactly What She Did) Jul 03, 2026

Kim has been a real estate agent for 10 years. Last month, she made more money than she did in all of last year combined.

This isn't a fluke. This isn't a lucky streak. This is what happens when you stop chasing and start building something that actually works.

In this episode, I sit down with Kim to break down exactly what she did differently, what was the hardest part, what surprised her most, and the one mindset shift that changed everything. No scripts. No cold calling. Just consistent content, the right strategy, and the willingness to keep going even when it felt like nothing was happening.

If you've been posting and showing up and wondering when it's going to click, this one is for you.

🎯 Want results like Kim?

I'm hosting a 3-Day Virtual Event on July 20th, 21st, and 22nd where I walk through every pillar of your business live, including exactly how to build the kind of brand that has clients DMing you ready to hire you.

Spots are limited.

Grab yours here 👉 https://thelistingslab.thrivecart.com/tll-3-day-live-virtual-promo/

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Your AI-Generated Content Sounds Like Every Other Agent (And How to Fix It) Jun 26, 2026

You opened the app. You typed something in. You got back a perfectly grammatical, completely forgettable post that sounds like every other agent on the internet.

So you decided AI just doesn't work.

Here's the thing: it's not the tool. It's what you handed it.

Most agents are treating AI like a vending machine. You put in a request, a finished post falls out. But that's not how it works. AI is the most talented assistant you've ever had, and it knows absolutely nothing about you, your clients, or your business until you tell it.

In this episode, I'm breaking down exactly what to feed your AI tool so that what comes out actually sounds like you and actually converts. I'll walk you through the full brief, the six things you have to give it every single time, and which tool to use for which job so you stop reaching for a hammer when you need a whole toolbox.

🎯 Want to go deeper?

I'm hosting another 3-Day Virtual Event on July 20th, 21st, and 22nd. It's the best money you'll spend on your business this year. We go through every pillar of your business and exactly how AI fits into each one, live on my screen, step by step.

Spots are limited.

Grab yours here 👉 https://thelistingslab.thrivecart.com/tll-3-day-live-virtual-promo/

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The One Type of Content That Turns Followers Into Clients Jun 19, 2026

Stop Posting "Just Sold"! Post This Instead (It Actually Gets You Clients)

If you're posting consistently and still not converting followers into actual conversations, the problem isn't your effort. It's your content.

Most agents are stuck nurturing an audience that never moves. They post lifestyle content, value content, the occasional "just sold" graphic, and then wonder why nobody's reaching out.

The missing piece is almost always the same thing: case studies.

In this episode, I'm breaking down exactly what a case study is, why it outperforms nearly everything else you're posting right now, and the full structure for turning a transaction you've already closed into the kind of story that makes someone actually DM you.

This is the content that does the converting. Everything else just warms people up.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The Mini Funnel Every Real Estate Agent Needs on Social Media Jun 12, 2026

Why Your Social Media Followers Aren't Turning Into Clients (And How to Fix It)

You're posting. You're showing up. People are watching. And then they just... disappear.

That's not a content problem. That's a funnel problem.

Right now, there are 10 to 15 people sitting in your social media network who are ready to buy or sell. They're watching you. They're just waiting for the right thing to land in front of them. Without a mini funnel, you'll never catch them, and the algorithm will make sure of it.

In this episode, I'm walking you through exactly how to build a simple mini funnel directly on your social media profile. No tech overwhelm, no complicated systems. Just a clear path that takes someone from total stranger to a lead that's actually yours, not borrowed from a platform that can cut you off whenever it feels like it.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The 5 AI Tools I Use Every Single Day to Run My Business Jun 05, 2026

Every time I share a behind-the-scenes look at how I run my business, I get the same question in my inbox: "Jess, what are you actually using?"

So today, I'm pulling back the curtain.

Most agents aren't losing time because they're lazy or disorganized. They're losing it to the wrong systems. And when your hours are swallowed by admin, follow-up, and content creation, there's nothing left for the work that actually grows your business.

In this episode, I'm walking you through the exact five tools I use every single day. The ones that took the heaviest parts of running my business and made them almost effortless.

I'll tell you what I use, why I use it, and exactly where to start based on where your biggest bottleneck is right now.

🎯 Want to go deeper?

I'm hosting a 3-Day Virtual Event where I walk through every pillar of your business live, including how I've integrated AI into each one, on my screen, step by step. Lowest price I've ever offered, and spots are almost gone.https://thelistingslab.thrivecart.com/tll-3-day-live-virtual/

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The 4-Part Personal Brand That Makes Clients Choose YOU (Without Cold Calling) May 29, 2026

When I started in real estate, I did everything I was supposed to do. I hired a designer, picked a font I loved, got the photos done. And my phone still didn't ring any more than it did before.

That's because I had a logo, not a brand.

In this episode, I'm walking you through the exact four-part personal brand framework I used to build one of Toronto's top-producing teams, and have since taught to thousands of agents inside the Listings Lab.

Here's what you'll learn:

✅ Why your logo, color palette, and "just listed" posts are doing nothing for your business

✅ The definition of brand that actually changed everything for me

✅ How to find and share your opinions without sounding polarizing or losing clients

✅ Why your origin story is your most powerful trust-building tool and how most agents are telling it wrong

✅ The "contradiction" element almost no agent is using and why it's the most memorable thing about you

✅ How to build credibility through teaching and case studies that convert without bragging

Whether you're brand new or have been in the business for years, this framework will show you exactly how to go from feeling invisible to becoming the obvious choice in your market.

📅 Want to attend our TLL LIve Virtual Event? Join us Live on Zoom, June 8, 9 & 10. Don't sit on this.https://thelistingslab.thrivecart.com/tll-3-day-live-virtual/

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Why Having an Opinion Is the #1 Audience Growth Strategy (Most Agents Get This Wrong) May 22, 2026

Most real estate agents are playing it too safe with their content and it's killing their brand.

In this episode, I'm sharing the #1 strategy that built my entire audience: having (and sharing) a strong opinion. Not controversy for the sake of it, but a clear, confident point of view that makes people stop scrolling and start following.

You'll learn:

→ Why staying "neutral" is hurting your marketing

→ How to identify your own opinions (even if you think you don't have any)

→ The exact type of opinionated content that's going viral for agents right now

→ How I've used this to grow my audience from scratch

If you're a real estate agent who creates content but isn't seeing the engagement or growth you want, this is the missing piece.

📅 Want to attend our TLL LIve Virtual Event? Join us Live on Zoom, June 8, 9 & 10. Don't sit on this.

https://thelistingslab.thrivecart.com/tll-3-day-live-virtual/

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Why 99% of Real Estate Agents Are Using AI Wrong (And the 5 Shifts That Will Separate the 7-Figure Agents From Everyone Else) May 15, 2026

You've been told to use AI. You've probably got ChatGPT open in another tab right now. But here's what no one in the real estate industry wants to admit: even top-producing agents are barely scratching the surface of what's possible, and the gap is about to become very visible.

In this episode, we break down the 5 things you should already be doing in your business with AI right now.

From generating a full branded photo library without ever booking a shoot, to building lead magnets in one sitting that would have taken a marketing agency 10 weeks and $5,000.

We cover AI-powered financial audits that replace a $50K CFO, media pitching that gets you on podcasts in under five minutes, and how to build a custom AI business partner that knows your numbers, your goals, and your voice.

This is not a productivity tip. This is a complete operating system upgrade for the way a seven-figure real estate business gets built in 2026.

Ready to stop guessing and start building? Join us at the Virtual Listings Lab Live on June 8th, 9th, and 10th, where we will spend three full days rebuilding every pillar of your business with AI baked in. Spots are limited and early bird pricing ends soon. Grab your seat now.

⁠https://thelistingslab.thrivecart.com/tll-3-day-live-virtual/

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Why 90% of Agents Won't Exist in 3 Years May 08, 2026

The real estate industry is at an inflection point and most agents don't see it coming.

In this episode, I'm sharing what I think is the most important conversation happening in real estate right now. Not about prompts. Not about listing descriptions. About what you're actually selling and whether anyone is going to pay for it in three years.

AI didn't just give your clients better tools. It commoditized the product you've been selling for decades: knowledge. Comps, contract explanations, market analysis are all now available in seconds, for free. So if knowing was the product, and knowing has been open-sourced, what exactly are clients paying for now?

I break down the Four Pillars of New Agent Value, the things AI fundamentally cannot replace, and walk through a real-world example of what it looks like to completely rebuild around delivering outcomes instead of information. Plus three specific actions to take this week before the pricing pressure hits.

The window is open. But it's closing faster than you think.

📅 The virtual event that walks you through exactly how to rebuild — June 8, 9 & 10. 60 spots left. Don't sit on this.

https://thelistingslab.thrivecart.com/tll-3-day-live-virtual/

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

What happened in The Bahamas will make these agents millions May 01, 2026

Most agents know there's a gap between where they are and where they want to be. What they don't know is why it won't close.

In this episode, I'm sharing the most important thing that came out of a three-day in-person retreat I just ran with a small group of agents at completely different levels of business. By the end of day one, I realized every single person in the room had the same underlying problem. And almost every one of them had completely misdiagnosed it.

I walk you through the BETAR framework, the tool I use to diagnose exactly where you're stuck in your business, and why taking more action is often the last thing you should be doing. If you've been doing all the things and the needle still isn't moving, this episode is for you.

The problem isn't that you're not working hard enough. The problem is you're fixing things at the wrong level.

📅 The Listing Lab Live virtual event — June 8, 9 & 10. Don't sit on this.

⁠https://thelistingslab.thrivecart.com/tll-3-day-live-virtual/

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How I Went From $150K to $1M+ in 6 Months (And Why Most Agents Stay Stuck) Apr 24, 2026

For years as an agent, I was doing “fine.”

Making $100K to $200K a year. Staying busy. Closing deals.

Looking successful on the outside.

But internally? I knew I was capable of way more.

So at 26 years old, I made a decision that changed everything. I stopped playing small, took out a $30,000 line of credit, and went deep into studying what was actually working outside the real estate industry.

Human behavior. Psychology. Copywriting. Advertising. Messaging.

And within 6 months… I grew my business from $150K to over $1M+.

In this episode, I’m breaking down the exact mindset shift and business strategy that made it happen, including:

Why most agents are marketing to everyone and converting no one
The “Right Person, Right Message, Right Platform” formula
What I ignored that everyone said I had to do
Why boosting posts won’t build a serious business
How understanding psychology can explode your appointments
The move that helped me scale to 250+ deals a year

If you’re working hard but still feeling stuck, this episode might be the wake-up call you need.

Because most agents don’t need more hustle.

They need a smarter strategy.

Click the link below for more information about the Visible Agent:⁠⁠https://docs.google.com/document/d/1HCEtpW-2Ji_N3hRj8hJdPFFf7vP4urilkScBazyC2eg/edit?usp=sharing⁠⁠

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How AI Is Choosing Real Estate Agents In 2026 (And Why You're Invisible) Apr 17, 2026

37–44% of people are already searching for real estate agents on ChatGPT, Google Gemini, and Claude, and AI only recommends 2 or 3 names. If someone types "who's a good real estate agent near me" right now, will YOUR name come up?

Probably not. But it can.

In this episode, I'm breaking down exactly how AI decides which agents to recommend, why your current content may be getting you categorized as spam, and the one-sentence fix that changes everything.

You'll learn:

→ How AI actually evaluates your online presence right now

→ Why "just listed / just sold" content kills your chances of being recommended

→ The I-Help statement you need on every platform (bio, website, social media)

→ What content AI is actively scanning for and what it completely ignores

→ How to build omnipresence that converts into 10–20 new clients

This is what I've been teaching for 8 years, and now AI is looking for exactly it.

Whether you're a newer agent or an experienced Realtor trying to grow, this is the marketing strategy that matters most right now.

Click the link below for more information about the Visible Agent:⁠https://docs.google.com/document/d/1HCEtpW-2Ji_N3hRj8hJdPFFf7vP4urilkScBazyC2eg/edit?usp=sharing⁠

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

5 AI Content Mistakes That Make You Instantly Forgettable Apr 10, 2026

I can tell when you used AI.

So can your clients.

And it’s not because of the em dashes… it’s because your content suddenly feels like nothing.

Polished. Structured. “Helpful.”

And completely forgettable.

In this episode, I’m breaking down exactly why AI-generated content is becoming so obvious in real estate marketing… and what it’s actually doing to your brand, your authority, and your ability to attract clients.

You’ll learn:

• The AI content patterns that instantly give you away

• Why your posts sound “good” but don’t convert

• The biggest mistake agents make with ChatGPT and Claude

• How to make your content feel human again (without ditching AI)

Because this isn’t about using AI…

It’s about whether your content still sounds like you.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

10 Things You Need To Be Doing On Instagram To Generate Clients Apr 03, 2026

Most real estate agents are posting on Instagram…

…but they’re not actually getting clients.

And it’s not because Instagram “doesn’t work.”

It’s because you’re using it like everyone else.

In this episode, we’re breaking down 10 specific ways to use Instagram strategically so you can start attracting your first client… or your next 10, without posting more “just listed” templates or hoping something magically takes off.

We’re covering:

- How to fix your bio so people actually stay (not bounce in 2 seconds)

- Why Instagram Stories are being massively underused (and how to turn them into a conversion tool)

- The difference between content that gets views vs content that gets clients

- How to use carousels + reels properly (and why most agents get this wrong)

- The fastest way to grow your audience in 2026 using trial reels

- What actually drives DMs and conversations (hint: it’s not what you think)

- Why your content might be blending in… and how to instantly stand out

Because here’s the truth most agents avoid:

You don’t need more content.

You need better strategy.

If you’ve been posting consistently and still feel like nothing is happening… this is the reset you’ve been needing.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The 3-Second Rule That Makes Content Go Viral in 2026 Mar 13, 2026

Most real estate agents think better content means better cameras, better editing, and more polished videos.

It doesn’t.

The real problem is this:
Your content isn’t capturing attention.

In today’s algorithm-driven world, you’re not competing with other agents anymore. You’re competing with Netflix, TikTok, influencers, podcasts, and everything else on someone’s phone.

If you can’t grab attention in the first three seconds, the rest of your video doesn’t matter.

In this episode, I'll break down how to create bingeable content in 2026, including:

• The 4 types of openings that stop the scroll
• Why storytelling beats market stats every time
• The simple Hook → Value → Loop structure
• Why most agents accidentally create content for other agents instead of clients
• Why strong ideas beat fancy editing every time

The agents who win in the next decade won’t just be agents.

They’ll be media creators.

Because the formula is simple:
Attention → Trust → Conversations → Clients.

If you want help creating content consistently, check out The Visible Agent.

It’s my daily content program where she shows you exactly what to post, how to say it, and how to stay consistent online.

Learn more here:👉 https://docs.google.com/document/d/1HCEtpW-2Ji_N3hRj8hJdPFFf7vP4urilkScBazyC2eg/edit?usp=sharing

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Gary V Was Right. Most Agents Are Missing the Point. Feb 27, 2026

This episode is not for the nostalgic.

It’s for the agents who say they want more. More listings. More market share. More freedom. More impact. But haven’t fully committed to building the thing that will actually get them there.

I’m breaking down one of the most important marketing keynotes I’ve ever seen. And no, it’s not about the swear words everyone was offended by.

It’s about this.

Nostalgia isn’t strategy.

Expertise is being commoditized.

Your personal brand is the battleground of the next decade.

We are living in the golden era of attention arbitrage. Social media is still free. The algorithm is interest based, not follower based. And yet most agents are posting just listed graphics and wondering why their business feels harder.

Gary V said agents should be spending 51 percent of their time creating content.

He posts 343 times a day.

Not because he’s chaotic. Because he understands distribution.

Meanwhile, most agents are complaining about the market, blaming the algorithm, saying they did not grow up with this, posting once a week and calling it consistency.

Your knowledge is no longer your leverage. AI knows everything.

Your face. Your voice. Your perspective. Your consistency.

That is the leverage now.

In this episode we cover:

Why nostalgia is quietly killing your growth
Why just listed content is being categorized as spam
Why short form video is non negotiable in 2026
The 51 percent rule and what it actually means
Why your fear of video is costing you future opportunity
The fork in the road agents are standing at right now

You do not need to swear every four words to hear this message.

But you do need to decide.

Are you going to be offended

Or are you going to build

This is your call to arms.

Go make the version of 343 that works for you.

And stop letting another day go by without doing the thing you know you need to do.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Apple Just Killed Cold Calling (Here’s What Smart Agents Are Doing Instead in 2026) Feb 20, 2026

Cold calling isn’t “getting harder.”

It’s getting irrelevant.

And Apple just made that painfully obvious.

In this episode, I break down exactly how Apple’s call screening, voicemail transcription, and unknown caller filtering have quietly destroyed the old “dial harder” model, and why most real estate agents are about to work twice as hard for half the results.

Here’s the new reality:

➡️ What used to take 150 dials now takes 250+

➡️ Two conversations aren’t even guaranteed

➡️ And most people will never hear your voicemail

So if your business still relies on:

• ISAs

• High-volume dialing

• “Just make more calls” coaching

• Forced conversations

…you’re standing on a collapsing foundation.

In this episode, I show you:

✔️ Why interruption marketing is officially dead

✔️ How top agents are building trust before the call

✔️ The “pre-call warmth” system that boosts answer rates

✔️ Why 2026 is the year of the personal brand

✔️ How to turn content, email, DMs, and retargeting into inbound appointments

✔️ The shift from friction → attraction → conversion

✔️ How to reduce resistance instead of increasing effort

Because winning in 2026 isn’t about grinding harder.

It’s about becoming recognizable.

It’s about omnipresence.

It’s about building an audience that expects to hear from you.

Your audience is your new SOI.

And your reputation is your new pipeline.

If Apple can cut your conversations in half overnight, your business cannot rely on interruption anymore.

This is the future of real estate marketing.

This is inbound psychology.

This is scalable growth.

And this is exactly what we’ve been teaching for 7+ years.

👇 If you’re ready to stop chasing leads and start attracting clients, listen to this all the way through.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

10,000+ Pieces of Content Later, Here's What Actually Works Feb 13, 2026

REAL ESTATE AGENTS! You don’t have a content strategy problem. You have an identity problem.

I’ve created over 10,000 pieces of content in the last several years.

Not because I’m naturally disciplined.

Not because I love being on camera.

Not because I wake up inspired every morning.

And definitely not because I’m “special.”

In this training, I’m breaking down the real reason I’ve been able to post consistently for 7+ years, and why most real estate agents burn out within 30 days.

If you’re a Realtor trying to:

- Grow your personal brand

- Generate listings from social media

- Build authority in your market

- Stay consistent with content

- Stop starting and stopping every 2–3 weeks

This is the mindset shift you’ve been missing.If you’ve ever said:

“I just can’t stay consistent.”

“I’m not confident on camera.”

“I don’t feel ready yet.”

“I’m too private for this.”

This episode will hit.

Because the question isn’t:

Can you post every day?

The question is:

Are you willing to become the kind of real estate agent who does?

If you’re ready to manufacture consistency instead of waiting for motivation, check out The Visible Agent — my daily content accountability program for real estate agents who are done negotiating with themselves.

Click the link below for more information about the Visible Agent:https://docs.google.com/document/d/1HCEtpW-2Ji_N3hRj8hJdPFFf7vP4urilkScBazyC2eg/edit?usp=sharing

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

No One Wants To Read Your Real Estate Newsletter in 2026 Feb 06, 2026

If you’re a real estate agent still sending the monthly email newsletter, market update + “5 tips” + new listings + a recipe + a meme, I’m going to say the quiet part out loud:

That’s not relationship-building. That’s broadcasting into the void.

And the worst part? You might think it’s “working” because your open rates look decent… but open rates are a broken ruler now. Privacy features can inflate opens without a human ever reading a word.

So if you’ve been using opens as your win… I hate to be the one to tell you this… but that metric is lying to your face.

In this episode, we’re talking about what actually indicates intent in real estate marketing (hint: it’s clicks), why newsletter-style emails underperform, and the biggest reason they fail: they’re built like content, not communication.

You’ll also see why the classic “one email for everyone” strategy creates the most watered-down, middle-of-the-road message possible, meaning it’s relevant to basically no one.

Past clients. Cold leads. Future buyers. Window shoppers. Upsizers. Downsizers. First-time buyers. Everyone gets the same “newspaper email”… and then agents wonder why nothing converts.

And yes, I’ll walk you through a real newsletter I got this week and show you exactly how the clicks die with every extra step.

If you want email marketing that actually drives appointments and listings in 2026, you need to stop treating your email list like a bulletin board and start treating it like a system.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

2026 Belongs to Opinionated Real Estate Agents (Not Invisible Ones) Jan 30, 2026

Most real estate agents don’t have a marketing problem, they have a thinking problem.

If your content isn’t converting and your brand feels invisible, this is your wake-up call.

In 2026, the agents who win won’t be copying trends or blending in. They’ll be clear, opinionated, and instantly recognizable.

Listen to this training to learn how independent thinking builds a personal brand that attracts clients, instead of chasing them.

P.S. Want to sign up for the Invisible Agent content sprint starting Monday?

Sign up here: ⁠https://docs.google.com/document/d/1HCEtpW-2Ji_N3hRj8hJdPFFf7vP4urilkScBazyC2eg/edit?usp=sharing

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Your Lead Problem Isn't a Lead Problem Jan 23, 2026

REAL ESTATE AGENTS! If you’re walking into 2026 thinking “I just need more leads”… pause.

Because most agents don’t have a lead problem, they have a nurture + delivery problem.

In this epsiode, I’m walking you through my 5-part business audit so you can finally get clear on what needs fixing first:

✅ Lead Generation

✅ Nurture

✅ Sales

✅ Delivery

✅ Repeat + Referrals

This will tell you exactly where your business is leaking… and what to focus on so you stop repeating 2025 in 2026. 😅

Listen to it. Score yourself. Then take action.

P.S. If your lead gen score is low, it’s not because you “need more ideas”… it’s because your visibility isn’t consistent (or strategic) yet. The Visible Agent makes it simple: show up for 20 minutes a day, get told exactly what to post, and start attracting new leads again.

Sign up here: https://docs.google.com/document/d/1HCEtpW-2Ji_N3hRj8hJdPFFf7vP4urilkScBazyC2eg/edit?usp=sharing

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

You're Building Your Real Estate Business WRONG in 2026 Jan 16, 2026

Real Estate Agents! If you're working harder than ever but still feeling stuck, overwhelmed, and broke, this is your wake-up call.

Here's the problem: Your business only works when YOU work. And that's not a personal failure, it's a structural problem that's capping your income and stealing your freedom.

This episode breaks down the ONE shift that separates struggling agents from million-dollar producers:

✅ Working IN vs ON your business (you're doing it backwards)

✅ Why you can't hustle your way to 10x growth

✅ How to work 4 hours a day and accomplish 10x more

✅ The systems that generate leads WITHOUT your constant involvement

✅ Why you need to get OUT of client-facing work (yes, really)

You can hustle your way to 2x.

But you need STRUCTURE to get to 10x.

If nothing changed in your business last year, this mindset shift will change everything in 2026.

Let this become the voice in your head for the next 12 months.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Why Learning From “20-Year Agents” Can Hold You Back in 2026 Jan 09, 2026

Let’s talk about something uncomfortable, but necessary.

A lot of agents believe the people they should be learning from are the ones who’ve been in the business for 20 or 30 years.

And while longevity is impressive, the strategies that built those businesses will not help you build one in 2026.

The industry, the consumer, and the competition have all changed.

What worked in 2005–2019 was a completely different game — fewer agents, less noise, no algorithms, no content, no AI, and far less competition.

In this episode, I break down why following an outdated, referral-only playbook creates inconsistency, burnout, and income ceilings, and why outdated knowledge is more dangerous than no knowledge at all.

We talk about why today’s agents need modern skills: clear positioning, authority content, video visibility, automated nurture, systems, and attraction-based marketing — not chasing or “staying top of mind.”

This isn’t about disrespecting experience.

It’s about building a business for the market that exists now.

If you’ve been trying to model what worked 15–20 years ago, this episode is your permission slip to stop.

You deserve strategies built for the business you’re trying to build today.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The 10 Skills Agents Must Master to Win in 2026 Jan 02, 2026

If you listened to Part 1, you already know this truth:

You’re not behind, you just haven’t upgraded your skill set yet.

In this episode, I move out of diagnosis and into solutions.

I’m walking you through the 10 mandatory skills agents need to master to stay relevant, profitable, and confident in 2026 and beyond.

These aren’t trendy tactics or shiny objects... they’re foundational skills that create stability when the market shifts and consistency when everything feels unpredictable.

We talk about:

Why deep digital communication is now the baseline for trust
How long-term, automated nurture replaces hustle and manual follow-up
What actually makes content convert into authority (and what doesn’t)
How to use AI as leverage without creating more chaos
Why systems thinking is the difference between income ceilings and scale
How to translate data into decisions clients actually understand
Why personal brand clarity is now more important than reach
How emotional intelligence drives real client trust and decision-making
Why capacity (not effort) caps your income
How faster, clearer decision-making accelerates growth

The big takeaway?

2026 isn’t harder. It just requires a different skill set.

And the good news is that skills can be learned.

You don’t need to master all ten at once. You don’t need to overhaul your entire business in a week. You just need to start, intentionally, and commit to upgrading one skill at a time.

This episode is about clarity, momentum, and confidence.

Not doing more, but doing the right things long enough for them to compound.

And in the next episode, I’m going to talk about why blindly listening to agents who’ve “been in the business for 20+ years” can actually hold you back in today’s market.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Why So Many Good Agents Feel Behind Right Now Dec 26, 2025

“I feel behind.”
“I should be further along by now.”
“I don’t know what I’m missing… but something feels off.”

If you’ve had any version of those thoughts lately, this episode is for you.

I’ve been hearing the same thing from agents over and over again... overwhelmed, frustrated, and quietly questioning why what used to work doesn’t anymore.

And the truth is, it’s not because you’re failing or doing something wrong.

The industry didn’t suddenly get harder.

It evolved faster than most agents upgraded their skill set.

In this episode, I break down what has actually changed over the last few years, and what’s happening psychologically under the surface that’s making even strong, experienced agents feel lost heading into 2026.

We talk about:

Why success today is driven by strategy, systems, and positioning, not hustle
How consumer behavior, content expectations, and attention spans have shifted
Why posting consistently still isn’t enough if your content lacks depth and clarity
The real reason tech and AI feel overwhelming (and why they’re not the problem)
How “random acts of marketing” keep you busy but stuck
Why reactive businesses collapse in a strategic market
How comparison creates shame, paralysis, and avoidance, even when you’re capable

This episode is about reframing the narrative from “I’m behind” to “I haven’t upgraded yet.”

And once you understand that distinction, the path forward becomes much clearer.

This is Part 1 of a 2-part series.

In the next episode, I’ll walk you through the specific skills agents need to master to stay relevant, confident, and in control in 2026 and beyond.

For now, this conversation is about awareness, relief, and mental preparation, because upgrading your business always starts with upgrading how you think about it.

If you’ve been feeling scattered, overwhelmed, or quietly frustrated with your progress… you’re not alone, and this episode will help you understand why.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The Real Reason Your 2026 Goals Won’t Stick Dec 19, 2025

Every December, agents tell themselves the same thing:

“I’ll get organized in January.”

And every January… nothing really changes.

In this episode, I'll break down why most agents struggle to create real momentum in the new year, and why setting goals from fear, pressure, or “I shoulds” is the fastest way to burn out, stall out, or resent your business entirely.

Instead of starting with tactics or surface-level goal setting, I'll walk you through a reflection-first framework that I use with VIP clients to create real clarity for 2026 — clarity that actually leads to execution.

You’ll learn:

Why goals driven by fear or obligation never stick
How identity, lifestyle, and beliefs shape your results more than action ever will
The BETAR framework (beliefs → emotions → thoughts → decisions → actions → results)
The reflection questions that reveal what you’re finished tolerating, and what you’re building next
How to diagnose your real Q1 priorities based on friction, not hustle
Why clarity now determines whether 2026 compounds… or repeats 2025

This episode is for agents who don’t want more on their plate, they want the right focus, sustained momentum, and a business that actually supports the life they want to live.

If you want 2026 to feel different, this is where it starts.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Your December Strategy: Outpace 95% of Real Estate Agents in 2026 Dec 13, 2025

Most real estate agents coast through December, and it’s exactly why they start the year already behind.

If you want 2026 to feel different, you cannot disappear right now.

In this episode, I walk you through how I use December to build real momentum so January doesn’t feel like chaos.

I’ll show you how to realign your message for 2026, warm up your silent pipeline, create psychologically driven content that actually lands this time of year, and set up a conversion system that catches every client who wakes up ready for change in January.

If you’re serious about outpacing 95% of agents next year, this is the training you cannot skip.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Why 2026 Will Break Most Agents (Unless You Do This) Dec 05, 2025

If real estate has felt harder than it used to… you’re not imagining it.

But you might be misunderstanding why.

In this episode, I'll break down the real reason so many agents are struggling right now, and why the strategies that worked in 2017 simply don’t hold up in 2025 and beyond.

The industry has shifted.

Tech. AI. Social media. Content. Consumer psychology.

This isn’t “the future of real estate”… this is the present, and agents who don’t adapt are getting drowned out by those who do.

Here’s the good news:

It’s actually easier to evolve than it is to cling to the past.

You’ll learn:

Why the market isn’t going “back to normal”
The skills every agent must master to stay relevant in 2026
What’s causing overwhelm and how to eliminate it
The strategic shifts top producers are already making
How to give yourself an unfair advantage in a changing landscape

If you’ve felt behind, frustrated, or unsure where to focus… this episode will help you clear the noise and step boldly into the next chapter of your business.

Tech evolution waits for no one.

But if you lean in now, your future business is brighter than ever.

🎧 Listen now and get ready to level up.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The Only Marketing System That Gets Agents Inbound Clients on Repeat Nov 28, 2025

If you’re a real estate agent and your content is getting views but not clients, stop what you’re doing and listen to this.

In this training, I’m breaking down the exact client attraction system we use to take agents from chasing leads to becoming the obvious choice in their market.

No trends. No fluff. No “post 3x a day and pray.”

Just the psychology, strategy, and structure that actually turns content into conversations and conversations into contracts.

You’ll learn:

- Why “doing everything right” still isn’t working

- How to attract the right clients without cold calling or geo-farming

- The 3 types of content that turn followers into buyers & sellers

- How to niche, build your method, and get clients coming to you

If you want a multi-6 or 7-figure business built on inbound demand, this isn’t optional.

Listen to this episode before you waste another month posting without a plan.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Microdose Marketing: The Psychology Real Estate Agents Must Understand in 2025 Nov 21, 2025

Most real estate agents are trying to go viral… And that’s exactly why they’re losing.

In this episode, I’m breaking down Microdose Marketing for Real Estate Agents: why small, consistent brand moments build more trust, authority, and inbound clients than random big posts ever will.

We’re talking about:

✅ How to create daily “microdose” brand rituals

✅ Why consistency builds authority faster than perfection

✅ The psychology behind memorability, trust & parasocial connection

✅ How agents can humanize their brand without oversharing

✅ Why your audience needs access to your mind, not just your methods

✅ And how this turns into real leads, not just likes

This isn’t about posting more. It’s about posting smarter.

Most agents are obsessed with tactics.

But the agents who win? They train how people think.

If you’re a real estate agent feeling stuck, inconsistent, or invisible online, this epsiode will change how you approach your content forever.

And fair warning…

If you’re afraid of trolls, opinions, or being seen? This might make you uncomfortable.

But growth usually does.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How to Be Unforgettable in Your Market Nov 07, 2025

Real Estate Agents! If you feel like you're showing up online but people still don’t remember you, this training will change that.

Most real estate agents are invisible in their markets. Not because they’re not good at what they do, but because they sound exactly like everyone else.

In today’s market, the agents who win are the ones who are memorable and known for something specific.

In this epsiode, you’ll learn how to:

- Pick a clear niche and define what you want to be known for

- Build a brand that warms leads before they ever speak to you

- Create content that stands out and stays top-of-mind

- Shift from chasing leads to attracting clients who already trust you

You'll also see:

✅ How to position yourself in your market

✅ What makes a brand sticky and easy to remember

✅ Why repetition + clarity = magnetism

✅ How to become the agent people refer without thinking

Because being a real estate agent today isn’t just about transactions.

It’s about connection → clarity → consistency → reputation.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The #1 Missing Piece in Your Real Estate Business Plan Oct 24, 2025

Are you tired of chasing random tactics that never seem to move the needle?

Here’s the truth: most real estate agents don’t fail because they lack motivation, they fail because they lack clarity.

In this episode, I break down how to build a 3-Year Vision that becomes the GPS for your entire life and business.

You’ll learn how to make every decision align with your future self so you can stop drifting and start designing.

✅ What You’ll Learn:

• Why most agents drift through their careers without realizing it

• The difference between goal setting and vision creation (and why one works better)

• The 5 core pillars of a powerful vision: Business, Wealth, Health, Relationships & Growth

• How to write your 3-Year Vision so vividly that it becomes inevitable

• The emotional driver that separates top producers from the rest

• How to reverse engineer your next 12 months and build unstoppable momentum

🎯 If you’re ready to stop reacting and start leading your business with intention:

Want more information on our Virtual Live Event happening November 3rd, 4th, and 5th? Click below to get all the info.

⁠⁠https://www.thelistingslab.com/event/⁠⁠

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Instagram Growth Hacks Every Realtor Needs in 2025 Oct 10, 2025

Instagram just dropped two major features that most real estate agents aren’t even touching yet—Trial Reels and Linked Reels—and they’re absolute game-changers if you’re ready to scale your business the new way.

Here’s the truth: traditional prospecting methods are dead. Cold calls, door knocking, and chasing friends & family aren’t going to build you a scalable, freedom-based business.

The agents winning in today’s market are the ones who leverage platforms like Instagram the right way, getting in front of their exact niche, creating authority, and building demand on autopilot.

In this episode, you’ll learn:

✅ What Instagram Trial Reels are and why they’re basically free ads

✅ How to use Linked Reels to create binge-worthy series that hook your ideal clients

✅ Why calling out your niche in every reel is non-negotiable

✅ How these features impact your visibility in Google and AI search (yes, already happening!)

✅ Simple strategies to repurpose your best performing content without doubling your workload

If you’re a real estate agent who’s tired of burning time on old-school tactics and you want to scale with modern marketing strategies, this is your roadmap.

👉 Hit play, take notes, and start testing these features ASAP because the early adopters will own the attention (and the leads).

Want more information on our Virtual Live Event happening November 3rd, 4th, and 5th? Click below to get all the info.

⁠https://www.thelistingslab.com/event/⁠

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How This 4-Agent Team Closes 140+ Deals/Year from Social Media (All Organic) Oct 03, 2025

Most real estate teams think they can “feed the whole team” from one account. Spoiler: you can’t.

In this video, I break down how a four-agent team in a smaller market is closing 140+ deals per year organically from social media—without ads, cold calls, or door knocking.

Here’s what you’ll learn:

✅ Why team Instagram/Facebook accounts almost never perform and what to do instead

✅ How 4 agents created 4 crystal-clear niches (upsizers, newcomers to Canada, downsizers, moms/families)

✅ The weekly content system they use to stay consistent (without burnout)

✅ Why follower count doesn’t matter and how content is what actually drives growth

✅ How to build loyalty to your team (not just one person)

✅ The #1 reason agents plateau on social (and how this team avoids it)

✅ Why full buy-in from every team member is non-negotiable

If you lead a real estate team—or plan to—this will give you the roadmap to making social your #1 pipeline, without chasing clients.

Want more information on our Virtual Live Event happening November 3rd, 4th, and 5th? Click below to get all the info.

https://www.thelistingslab.com/event/

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Tough Real Estate Markets Expose Every Weakness (Here’s How to Fix Them) Sep 22, 2025

Tough markets are the ultimate truth teller in real estate.

When the market’s hot, even agents with weak systems can still get deals.

But in a shifting or slowing market? Every single hole in your business is exposed—lead gen dependency, sloppy follow-up, weak messaging, and broken systems.

The good news? This is actually your competitive advantage, if you know how to plug the holes fast.

In this episode, I break down:

✅ Why easy markets hide weak systems

✅ The 4 biggest holes tough markets expose in your business

✅ How to diversify your lead gen (and stop relying on one fragile platform)

✅ Why “National Guacamole Day” posts are killing your credibility

✅ The kind of follow-up that actually converts (hint: not cheesy automation)

✅ How to track your money, messaging, and marketing like a CEO

👉 If you’ve been blaming interest rates or the market for your struggles, it’s time to shift your perspective.

The problem isn’t just the market, it’s the holes in your business.

Fix them now, and you’ll grow faster than the agents sitting around complaining.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Why Your “Great Content” Is Costing You Clients Sep 12, 2025

Real Estate Agents! You can spend hours designing gorgeous graphics, filming polished videos, and writing clever captions, and still wonder why your inbox is a ghost town.

Here’s the uncomfortable truth: that “great content” you’re so proud of? It might actually be pushing the right people away.

In this episode, I'll break down why content that looks professional but feels generic never converts, and the small but powerful shift that makes your posts impossible to ignore.

You’ll learn:

🔥 Why safe, surface-level posts get scrolled past.
🔥 The #1 change that makes your content feel like a conversation (not a commercial).
🔥 How to turn casual scrollers into actual clients without feeling salesy.

If your marketing isn’t getting clients, it’s not a consistency problem, it’s a messaging problem.

And fixing it could change everything.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Stop Being Too Professional Online (It’s Killing Your Real Estate Business) Aug 29, 2025

Let’s get real, your “professional” online persona is pushing clients away. 🛑

In this episode, I’m breaking down why polished, corporate-sounding content, stiff bios, autoresponder DMs, and overly staged listing reels are actually hurting your real estate business.

Here’s what we cover:

✅ Why “performative professionalism” kills connection and trust

✅ The difference between authenticity and being sloppy (hint: there’s a sweet spot)

✅ What NOT to do with autoresponders, Canva quotes, and property captions

✅ Real examples of outdated strategies that repel instead of attract

✅ What to do instead—how to show up online like you’re talking to your smartest, funniest friend

Because here’s the truth: people don’t want to hire a robot in a suit. They want to connect with you. Your personality, your opinions, your behind-the-scenes moments. Those are the things that build trust and actually convert followers into clients.

If you’ve been wondering why your content isn’t landing, this is your wake-up call.

Listen now, and let’s ditch the outdated “professional” act so you can start building an audience that actually engages with you.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How To Make Your Day Super Productive As A Real Estate Agent Aug 25, 2025

Real Estate Agents! If you’re stuck under $500K in GCI, it’s not because you “don’t have time”… it’s because you’re spending your time on the wrong things.

Here’s the reality check most agents don’t want to hear:

👉 If growth is your goal, 60–75% of your week should be marketing and lead gen. Period.

👉 Admin, client work, and fiddling with your website aren’t growing your business. They’re just keeping you “busy.”

👉 Your calendar tells me everything I need to know about how successful you’ll be (and right now, it’s probably lying to you).

In this episode, I’m breaking down exactly how to audit your time, align your actions with your goals, and finally move into a true growth season.

No sugarcoating, no outdated hustle-culture nonsense, just the truth you need to hear if you actually want to scale.

If you’ve been frustrated with “working all the time” but still not seeing the results you want, this is your wake-up call.

⚡ Hit play, do the audit, and let’s make your calendar work as hard as you do.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How I’m Positioning My Brand to Dominate in 2025 (And How You Can Too) Aug 15, 2025

Let’s be real, 2025 is not going to be a “friendly little tea party” for real estate agents. It’s going to be The Hunger Games, and if your brand is still just colors, fonts, and a nice logo… you’re basically bringing a spoon to a sword fight.

In this episode, I’m pulling back the curtain on what brand positioning actually means in 2025, and why the safe, beige, “I work with everyone” approach will get you steamrolled.

We’re talking about:

Why traditional branding is dead (and what actually matters now)
My “bookmark” strategy that keeps you top-of-mind with your dream clients even when they’re not moving
How to make your brand uncopyable by leaning into your opinions, personality, and yes… your weirdness
The truth about why most agents’ content is invisible and how to build gravity that pulls the right people toward you
How to evolve with the platforms so you don’t get left behind

If you’re tired of blending in, terrified of being too opinionated online, or wondering why your “pretty” branding isn’t bringing in the clients you want, this episode is your wake-up call.

It’s time to ditch the beige, show up as the most unapologetic version of yourself, and own your space in the market.

👀 Get on the waitlist for my new content tool launching at the TLL Live Event in Calgary: ⁠https://tryechome.com/

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Under $500K GCI? Here’s Where Your Time Really Needs to Go Aug 08, 2025

Let’s get one thing straight, if you’re under $500K in GCI and spending most of your week reacting to your business instead of growing it…

You’re not in growth mode.

You’re in chaos mode.

In this episode, I’m walking you through exactly how real estate agents under $500K should be allocating their time if they actually want to scale. (Spoiler: it’s not by “working harder.”)

We’re breaking down:

✔️ Why top agents spend 60–75% of their time on marketing and client acquisition

✔️ The real reason your calendar feels like a game of Whack-a-Mole

✔️ Why outsourcing your client work before your marketing is the play no one talks about (but everyone scaling fast is doing)

✔️ The difference between maintenance mode and scaling, and why you can’t have one foot in both

✔️ How I scaled from low 6 to 7 figures in 6 months, and what had to change to make that happen

If you’re serious about growth, this is your wake-up call.

Because nothing changes if nothing changes.

And if your time and money aren’t reflecting your goals… then what exactly are they doing?

🎯 Time to get intentional. Time to scale. Let’s do this.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The 3 IG Story Slides Every Agent Should Be Posting Daily (But Probably Aren’t) Aug 01, 2025

Let’s be honest, most real estate agents either aren’t using IG Stories… or they’re doing it completely wrong.

And that’s a massive missed opportunity.

In this episode, I’m breaking down the three simple IG Story slides you should be posting every single day to build your brand, connect with your audience, and generate leads, in 10 minutes or less.

We’ll bust the biggest myths holding agents back (like “nobody cares about my day” or “it’s not professional to be on camera”) and I’ll show you how to make IG Stories your most powerful (and easiest) daily marketing tool.

No dancing. No cringey trends. Just a repeatable format that gets you attention, builds trust, and grows your business.

🎧 Tune in now to learn how to plug this in daily, and start turning lurking followers into clients.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Why Most Real Estate Teams Fail (And What to Do Instead) Jul 25, 2025

This one’s a little spicy, but it needs to be said…

If you’ve ever been told that the only way to grow your real estate business is by hiring fast and building a big team, this episode is for you.

I’m pulling back the curtain on the traditional growth model that’s keeping so many agents broke, burned out, and stuck in survival mode.

In this episode, I’m sharing why most real estate teams fail, and what actually works if you want to build a business that gives you real freedom (not just a fancy-looking house of cards).

Here’s what we’re diving into:

✔️ The real reason hiring early is costing you more than you think

✔️ Why “more staff” does not equal more profit

✔️ The 5-step system I recommend before you ever bring on a new team member

✔️ How to scale with systems before staff and stop babysitting your business

I’m not anti-team. I’m anti-chaos.

And if you’ve built your business on someone else’s broken blueprint, this is your chance to course-correct without burning it all down.

If this hits home and you want the task audit template I mentioned, send me an email at jess@thelistingslab.com or shoot me a DM on IG @jesslenouvel.

Let’s build something that actually works for you.

Because freedom starts with systems, not staff.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How to Use Trends Without Looking Like Every Other Agent on Instagram Jul 18, 2025

Trends aren’t just for teenagers and TikTok dances, and when used right, they can supercharge your visibility and authority as a real estate agent.

But let’s be honest: most agents are either doing them wrong, using them to impress other agents (not actual clients), or skipping them altogether out of fear of looking fluffy or off-brand.

In this episode, I’m breaking down:

How to spot the right trends before they hit Instagram
The 3-part framework I use to twist a trend into something that actually speaks to your niche
Why going “viral” isn’t the goal—and what to do instead
The #1 mistake agents make when using trends (and how to avoid it)
Real examples of trends you can try today (with angles for upsizers, downsizers, and more)

Plus: a sneak peek at EchoMe, the new tool I’m building to help you ride trends early, ethically, and effortlessly without ever feeling like a copycat.

Click here to join the waitlist!

⁠https://tryechome.com/⁠

If you’re tired of cranking out content that doesn’t convert, this episode will show you how to leverage trends the smart way.

🎧 Hit play and let’s make content creation easier, more effective, and way more fun.

📩 Have a Question? Email ⁠⁠jess@thelistingslab.com⁠

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The Content Creation System That Made Me Millions Jul 11, 2025

Real Estate Agents! If creating content feels like a full-time job (on top of your actual full-time job), this episode is your permission slip to stop overthinking and start moving.

We’re breaking down how to create more content in way less time, without sacrificing quality, losing your voice, or feeling like you're chained to your phone 24/7.

Inside this episode, I pull back the curtain on:

Why perfectionism is killing your momentum
The “One Message, Many Platforms” strategy that keeps me visible everywhere
How to turn one story into 10+ pieces of content (without reinventing the wheel)
The 5 angles that make content actually convert
My step-by-step weekly content system (that takes less than 15 minutes a day)
Why documenting > creating, and how to do it on the fly
The upcoming AI tool i'm building to do this all for you (yes, really)

Whether you're a solo agent or have a full team behind you, this is the real roadmap to scaling your visibility and attracting clients without sacrificing your life in the process.

And yes, it still works even if you’ve got a cat climbing across your screen and you’re still in pajamas, because real is what resonates.

👀 Get on the waitlist for my new content tool launching at the TLL Live Event in Calgary: https://tryechome.com/

🎟 Grab one of the last seats for the Calgary event: https://www.thelistingslab.com/event/

📩 Have a Question? Email jess@thelistingslab.com

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Dopamine vs. Dollars: The Truth About Boosted Posts in Real Estate Jul 04, 2025

Real Estate Agents! Stop Boosting Posts. Start Building a Real Business.

If you’ve ever tapped that tempting little “Boost Post” button and thought, “Well... it’s better than nothing,” this episode is your wake-up call.

We’re unpacking why boosting posts is burning your budget and building nothing in return... no leads, no clients, no growth—and what to do instead if you actually want consistent, high-quality clients from your marketing.

Inside this episode, I break down:

✅ Why boosted posts are pure dopamine (not dollars)
✅ The sneaky algorithm traps keeping agents stuck on vanity metrics
✅ Why you need more than views—you need a journey
✅ What a real real estate funnel looks like (and how to start building one)
✅ How to stop paying for eyeballs and start building authority

Whether you’re spending $50 or $500 a month on boosted posts, you’re essentially renting attention that vanishes the second you stop paying.

I'm diving deep into the real difference between engagement and momentum, and why building a strategic system beats boosting every time.

🎯 This episode is a must-listen for agents ready to grow their business using Facebook ads for realtors, ditch vanity metrics, and build out a scalable real estate marketing strategy that actually works.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How One Reel Took Sadie from Solo Agent to Newsweek Feature Jun 27, 2025

What do you get when you mix raw honesty, real strategy, and one piece of personal content that goes viral with over 2.7 million views?

You get Sadie Trask, a former nurse turned solo agent in central Maine who's rewriting the rules of how to grow a real estate business from the ground up (with a $250K price point, no less).

In this episode, Sadie joins me to talk about:

🎯 How she went from 48K to 108K GCI in one year
🎯 The viral reel that landed her in Newsweek
🎯 Why personal content beats polished perfection every time
🎯 The mindset shift that helped her stop playing small and start getting seen
🎯 Her exact process for scroll-stopping hooks, storytelling, and building real trust on social

We also dive into the biggest fears agents have about being seen (spoiler: trolls come with the territory), how to create powerful content with limited tools and time, and why Sadie’s journey is proof that commitment trumps credentials every time.

Whether you’re stuck in overthinking mode, nervous about showing up on camera, or just not seeing traction from your content, this one will light a fire under you.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Your “Professional” Persona Is Killing Your Business Jun 13, 2025

Real Estate Agents! The algorithm isn’t your problem. The problem is you’ve been showing up as a filtered, shrink-wrapped version of yourself and wondering why no one’s connecting.

In this episode, we’re calling BS on the perfectly polished personal brand and talking about what actually makes you magnetic online: your quirks, your voice, your mess, your realness.

We’ll cover:

Why your “too much-ness” is your superpower
How to stop performing and start documenting
The one mindset shift that will make you 100x more confident on camera
And why your weird, unfiltered, nugget-in-the-purse moments are the actual brand strategy

This is about building a brand that feels like you, not a robot with a ring light.
It’s about documenting who you are, so your people can actually find and trust you.

So if you’ve been hiding behind graphics, scripts, or a Paris filter, this is your wake-up call.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How to Use Instagram Carousels to Build Trust, Authority & Clients in 2025 May 30, 2025

Still posting static quotes or Canva-pretty testimonials and wondering why your engagement is tanking on social media?

In this episode, I'm pulling back the curtain on exactly how to use carousels the right waym so you’re not just making things “look nice,” but actually creating content that connects, converts, and moves people through the psychological journey from stranger to client.

Here’s what we dive into:

Why carousels (and reels) are the only content formats that still work
The truth about Canva and why most agents are using it wrong
How to structure a carousel with a hook, story, and payoff (aka content that actually lands)
Swipe-worthy examples you can steal and adapt today
How often to post them, what not to do, and the one carousel mistake that kills trust

This isn’t about templates. It’s about storytelling, strategy, and building a brand that’s rooted in connection, not aesthetics.

Here are some of the carousel examples referenced in the podcast episode:

https://www.instagram.com/p/DJ40NN4PUcV/?img_index=1

https://www.instagram.com/p/DKKee48RH_W/?img_index=1

✨ Want plug-and-play carousel formulas built specifically for real estate agents?

I'm giving them away (live!) at our Calgary event this September. Only a few tickets left!
👉 Click here to grab your ticket

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Facebook Is Deleting Your Listings. Here’s Why That’s a Good Thing May 16, 2025

Real Estate Agents are in full-blown panic mode… but let’s be honest, it’s about time Facebook started doing this.

In this episode, I break down why Facebook is finally cracking down on real estate listing posts, what it actually means for your business, and why this shift is exactly what the industry needs.

You’ll learn:

Why your “Just Listed” and “Call Me” posts are being flagged (spoiler: they’re spam)
How the algorithm actually works and why blaming it is a cop-out
The marketing strategy shift you must make to stay relevant
The content frameworks that create connection, community, and clients

If you’ve been relying on outdated billboard-style posts to prove you're “active,” this is your wake-up call. It’s time to evolve.

REMEMBER! The agents who adapt will win.

🔥 Want to learn how to pivot your strategy, grow your brand, and finally market like it’s 2025, not 2012?

Join us in Calgary for a deep dive into what works now !
👉 Click here for event info & tickets

Got questions about the episode? Need help securing your spot to the Calgary event? Email us at jess@thelistingslab.com or karalee@thelistingslab.com!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The Truth About Tech and ‘Personal Touch’ in Real Estate May 02, 2025

Let’s debunk a myth that’s been holding way too many real estate agents back:

👉 “If I go digital, I’ll lose the personal touch.”

This belief is keeping agents stuck in burnout mode, doing everything manually, thinking that being busy = being valuable.

But here’s the truth: tech doesn’t make your relationships less personal… it makes them stronger, more consistent, and way more scalable.

In this episode, I'm diving into:

👉 The real reason agents resist tech (hint: it’s not just about learning curves)

👉 Why doing everything “belly-to-belly” is keeping your business small

👉 How the right digital tools (CRMs, automations, AI) can actually make your clients feel MORE seen, not less

👉 How to map your client journey and remove friction points to deliver an unforgettable experience

👉 A mindset shift that will free up your time, your energy, and your sanity

If you’ve been hesitant to embrace tech because you’re afraid of losing connection, this is the episode that flips that fear on its head.

✨ Plus, I’ll share:

✔️ My favorite examples of thoughtful automation

✔️ How to personalize at scale without losing your mind

✔️ The tools we use behind the scenes to serve at a higher level (while working less)

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

“Providing Value” Is Killing Your Content (Here’s What To Do Instead) Apr 18, 2025

Let’s clear something up, once and for all: If you're a real estate agent still being told to “just provide value” on social media… you’re being set up to blend in and get ignored.

The truth?

The definition of “value” in real estate marketing has changed, and most agents haven’t caught up.

Your tips, tricks, and templated posts aren’t building trust… they’re just adding to the noise.

In this episode, I’ll walk you through:

➡️ Why your current content strategy isn’t converting (even if it worked before)

➡️ What “providing value” actually means in today’s market

➡️ The shift from educational to belief-shifting content that positions you as the go-to agent

➡️ How to build authority without being salesy or saying the same thing as every other agent

📲 Whether you're new to content or have been posting for years, this will help you stop second-guessing your strategy and start creating content that actually attracts clients.

✅ Real examples

✅ Clear content formulas

✅ Practical takeaways you can implement today

This is about turning your social media into a powerful lead-attraction machine, not a digital flyer or billboard.

⚠️ Heads up: This is a preview of what we’re diving into live at our upcoming event in Calgary. There are only a handful of tickets left, and once we hit capacity, that’s it.

Want in? Click the link below to see all the details and to secure your spot.

https://www.thelistingslab.com/event/

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The Instagram Audit Every Realtor Needs (Before You Post Again) Apr 04, 2025

If you’ve ever stared at your Instagram profile and thought, “Why isn’t this working?”, you’re not alone, and this episode is going to show you exactly why.

Today, I’m doing real-time Instagram audits for real estate agents (maybe just like you) and walking through the subtle shifts that can completely change how your account performs, without needing to reinvent the wheel.

Here’s what we cover:

✅ The one Instagram field that’s actually searchable (and how most agents waste it)

✅ What your bio needs to say in the first 3 seconds to make people want to stick around

✅ Why your pinned posts matter more than your highlights — and what they should say

✅ What to do instead of “Linktree” (because yes… I have opinions)

✅ How to improve your content hooks so your posts stop getting ignored

📲 This isn’t just surface-level stuff, this is strategy you can implement while you listen.

Grab your phone, open your profile, and let’s make it better together.

Because here’s the deal: Pretty branding means nothing if no one knows who you help or how to work with you.

Want to watch the audits? Check out the recorded. version on YouTube:

https://youtu.be/X1edO0tv8nY

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The 7 Ps of Magnetic Messaging for Real Estate Agents (Stop Getting Ignored) Mar 21, 2025

If your content isn’t converting, it’s probably missing THIS.

In this episode, I break down a simplified but wildly effective approach to real estate marketing using the 7 Ps of Messaging, a proven framework designed to help you actually attract high-quality clients (not just likes and follows).

Whether you’re creating organic content, running paid ads, or trying to stand out in a sea of copy-paste agents, these 7 elements are non-negotiable if you want to get noticed and get hired.

Inside this podcast, I cover:

🔥 The real reason your content feels like it’s falling flat

🧠 Why funny ≠ effective (and how to do both)

🎯 The exact messaging formula to move people from “just browsing” to “sign the contract”

💥 How to build a signature system that can’t be duped

📈 Why proof beats “just sold” every single time

This is the mindset and messaging shift top-producing agents are making right now.

So if you’re ready to stop being the “best-kept secret” in your market, this one’s for you.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Instagram Stories vs. Feed Posts—Are You Using Them Right? Mar 07, 2025

For the last four years, my “coffee thoughts” have been a staple in my Instagram Stories. A quick hit of wisdom over my morning coffee—nothing fancy, nothing overproduced.

And yet, they consistently spark DMs, build relationships, and even bring in clients.

Why? Because good content isn’t about looking perfect—it’s about creating connection.

But here’s where so many real estate agents get stuck…

They don’t know how to use Instagram Stories vs. feed posts strategically.

They either post too much of the wrong thing in the wrong place or overthink it so much they don’t post at all.

So in this episode, we’re breaking it all down:

☕ How to use Instagram Stories to spark engagement and attract clients

📌 The difference between Instagram Stories and feed posts (and why both matter for your brand visibility)

💡 Social media marketing strategies that build authority and turn followers into clients

🎧 Hit play now and start creating content that converts!

And if you’re ready to take this to the next level, you need to be in the room with us in Orlando.

Here’s the deal: March 24-26, 2025, I’m hosting a small, high-impact event in Orlando—and this is one of only TWO live events I’m doing this year. It’s not a conference. It’s an intimate, high-level workshop where you’ll get direct access to me, my team, and the exact strategies that will transform your marketing and business.

The agents who show up? They leave with real strategies, real breakthroughs, and yes—real results. I’ve seen it happen over and over again.

If you can get there, GET THERE. There are a limited amount of seats, and once they’re gone, they’re gone.

📍 Secure your spot now—before it’s too late!

https://www.thelistingslab.com/event/

How to THRIVE in a Tough Real Estate Market (No Sugarcoating) Feb 28, 2025

Are you blaming the market for your business struggles? You’re not alone. Agents everywhere are saying:

❌ “Nothing’s selling.”
❌ “People are sitting on the fence.”
❌ “Interest rates are too high.”
❌ “No one’s motivated.”

But here’s the truth—your success isn’t determined by the market. It’s determined by YOU.

In this episode, we’re diving into why the agents inside The Listings Lab are thriving while others are struggling—and how you can do the same.

I’ll break down the exact strategies top agents use to grow their business month over month, regardless of market conditions.

You’ll learn:

✔️ Why blaming the market keeps you stuck (and what to do instead).
✔️ How to attract motivated buyers and sellers—even when others say they don’t exist.
✔️ The mindset shift that will unlock consistent success in any market.

If you’re tired of uncertainty and want a clear, actionable strategy to take back control of your business—this episode is for you.

🎧 Tune in now and get ready to thrive when others are struggling!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

#RealEstateMarketing #RealEstateGrowth #ThrivingInToughMarkets #RealEstateAgentTips #TheListingsLab

Why Top Agents Are Getting Younger (And How to Keep Up) Feb 21, 2025

The average age of uber-successful real estate agents is dropping fast.

That’s not luck. It’s not a fluke. And it’s definitely not because they’re “working harder.”

It’s because they’ve figured out what most agents refuse to admit:

🔥 Old-school real estate is dead.
🔥 Cold calling, door knocking, and chasing leads? A total waste of time.
🔥 The “hustle till you drop” mentality? Keeping you broke and exhausted.

Meanwhile, these younger agents are scaling like wildfire—not because they have more time or energy, but because they’re building real businesses that don’t depend on them grinding 24/7.

And here’s the hard truth: If you don’t adapt to the way the industry is shifting, you will get left behind.

In this episode, I’m breaking it all down:

✅ Why the most successful agents are getting younger (and what they know that most don’t).
✅ The exact marketing strategies they’re using to scale faster than ever.
✅ The biggest mistake experienced agents keep making that’s keeping them stuck in the hustle.
✅ How to finally stop chasing leads and start attracting high-quality clients on autopilot.

Let’s be clear: The agents winning right now aren’t working harder—they’re working differently.

🎧 Hit play now to learn how to adapt, evolve, and stay ahead in this shifting industry.

🎥 Want to master video marketing in just three days? Join us at The Listings Lab Live—where we’ll make video your most powerful tool for scaling your business.

Get the details here:https://www.thelistingslab.com/event/

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

I Spent $1M on Ads In 2024 —Here’s What I Learned… Feb 14, 2025

I spent $1M in paid traffic in a single year.

And let me tell you… I learned a lot.

We tested everything—not just for our own campaigns, but across hundreds of our clients’ ad strategies. So, we know exactly:

🚀 What’s working right now
🚀 What used to work (but doesn’t anymore)
🚀 Where agents trip themselves up when running ads
🚀 The most expensive mistakes that drain your budget fast

Most agents think they’re ready to run ads—but they aren’t.

And when they dive in without the right strategy, it leads to:

❌ Low-quality leads
❌ Wasted money
❌ Time lost on ads that won’t perform
❌ A total misunderstanding of how ads actually work

Ads can be the key to a predictable, scalable business. But only if you do them the right way.

In this episode, we’re breaking down:

🔥 The #1 reason most agents’ ads don’t convert (& how to fix it)
🔥 Why running one ad isn’t enough—and what to do instead
🔥 The exact steps to know if you’re ready for paid traffic
🔥 How to stop wasting money and start attracting real leads
🔥 What’s changed in 2025—and why the same old ad strategies aren’t working anymore

If you’re serious about growing your business this year, you cannot afford to miss this one.

🎧 Hit play now and learn how to make paid ads work for you, not against you.

🎥 Struggling with video marketing? Let’s fix that.

The Listings Lab Live is going to be very, very, very focused on video. If you’re overwhelmed by the thought of showing up on camera, you need to be in the room.

Because after three days with us, you’ll walk away confident, proficient, and ready to create video content that actually converts.

Click here for more details on our TLL Live Events & to secure your tickets:
https://www.thelistingslab.com/event/

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How to Make Pricing Your Secret Weapon Feb 07, 2025

Let’s be real—pricing is one of the most stressful parts of any real estate conversation.

💰 Sellers are worried about leaving money on the table.

💰 Buyers are terrified of overpaying in this market.

💰 And you? You’re stuck in the middle, trying to guide, educate, and close the deal—without losing the listing or the sale.

But here’s the thing: Most agents get the pricing conversation wrong.

In this episode, we’re flipping the script on how you talk about pricing—because when you do it right, it becomes one of your biggest competitive advantages. We’re diving into:

✅ Why a single-price approach limits your success—and what to do instead.

✅ How a tiered pricing strategy shifts the conversation from resistance to value (and gets clients to choose the right price, without pushback).

✅ The psychology behind pricing options—and how it subtly guides client decision-making.

✅ How to position yourself as the trusted advisor (instead of the agent who’s just “throwing out numbers”).

✅ How to use this strategy in BOTH listing and buyer consults to eliminate objections before they even come up.

Here’s the truth: Pricing isn’t just about numbers—it’s about positioning.

And when you master how to frame pricing conversations, you’ll start closing more deals, faster, without the constant back-and-forth.

🎧 Hit play now and get ready to shift the way you talk about pricing for good.

🔥 Want to go even deeper on strategies like this? Join us at one of our Listings Lab Live events—where we break down the exact marketing and business strategies top agents are using to scale. Click here for details: https://www.thelistingslab.com/event/

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The Hidden Marketing Gaps That Are Costing You Deals Jan 31, 2025

Most agents think they’re doing all the right things when it comes to marketing:

✅ Posting consistently on social
✅ Running some ads
✅ Sending the occasional email
✅ Networking and following up

But if you’re still grinding every single day, chasing leads, and waiting for that next deal to land… there’s something missing.

And here’s the kicker—it’s probably not even on your radar yet.

In this episode, we’re breaking down the critical marketing gaps that quietly kill momentum, drain your energy, and keep you stuck at the same level year after year. If you’re tired of:

❌ Attracting the wrong clients—ghosters, lowballers, or time-wasters
❌ Posting but getting zero real traction (no leads, no engagement, just crickets)
❌ Feeling like you’re on a never-ending hamster wheel trying to stay "top of mind"

Then this episode is going to flip the script on how you approach marketing.

We’ll dive into:

🚀 The biggest hidden gaps that could be costing you deals (and how to fix them today)
🚀 Why just “getting in front of people” isn’t enough—and what to do instead
🚀 The one simple shift that makes your marketing work 10x harder (without extra effort)
🚀 How to stop attracting time-wasters and start pulling in your ideal clients

The best agents don’t just do more marketing—they do it differently. And once you see the missing pieces, everything starts clicking into place.

🎧 Hit play now and let’s make your marketing work for you, not the other way around.

P.S. Make sure to follow me on Instagram @jesslenouvel!

Also, interested in join us for our Orlando TLL Live? Click the link below to get more info/secure your ticket.

https://www.thelistingslab.com/event/

What Top Agents Do Differently in 2025 (And How You Can Too) Jan 03, 2025

Real Estate Agents! Ever felt like you’re putting a ton of effort into your business… and yet it’s still in the same place?

Like you’re exhausted, but things aren’t moving how you want them to?

I see this all the time.

Agents will spin their wheels trying everything they can to grow their businesses…

But at the end of the year, they’re disappointed at their growth (or lack thereof).

So, what happened?

When we look back at their year, we have to look back at the individual days.

Every day, every little thing was urgent and needed their attention.

All of their energy and time was quickly consumed by DISTRACTIONS that felt urgent at the time.

Client work, every little email, every notification, every phone call…

These things *feel* urgent or productive… but they’re not getting you closer to what you want.

And they are SEDUCTIVE.

It is so difficult to ignore the enticing distractions that make you feel productive but actually aren’t.

I see this time and time again.

Take my client, Wade, as an example.

He’s 32 years old and planning to exit his company after a year in our 7-Figure Agent program.

We were able to collapse time from 8 YEARS into just mere MONTHS…

And he went from burnt out, distracted, and uncertain… to 10x-ing his company and experiencing a completely different life.

He leapt, trusted, and did the work… much of which had to do with deciding what NOT to do.

He only wishes he did this work sooner.

So on this week's podcast episode, I’m going to break down what successful clients like Wade have done to get out of the high-effort low-return cycle and into a place where 10x results are possible.

If you want to finally make this shift this year, then you need to listen to this episode!

Let’s make 2025 the year everything changes.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

11 Marketing Mistakes You Can’t Afford to Make in 2025 Dec 27, 2024

I have to be honest: I don’t mean to rag on real estate agents (I really do love you)… I just want you to succeed!

But as I sat down to create content this week, what started as a brainstorm turned into a massive list of marketing clichés that agents are still using every single day…

And here’s the thing—these outdated tactics are doing way more harm than good.

They’re hurting your results, holding you back from building a business that actually works for you, and—let’s be real—they’re not doing our industry any favors either.

We have to change the story about marketing in our industry.

The agents who thrive in 2025 and beyond will be the ones who:
✅ Let go of the old, cliché tactics.
✅ Show up boldly and differently.
✅ Embrace modern marketing that’s simple and repeatable.

Those agents will scale to 7 figures (and beyond)—with a business that supports their life, not the other way around.

As an agent, you deserve to:

Have marketing that actually works - That brings in repeatable, predictable, and consistent business.
Feel in control of your growth, your results, and your business.
Scale a business that creates generational wealth for you and your family.
Work less, sell more, and finally stop hustling so hard for every deal.

But to do that, you’ve got to shed what’s not working.

And on this week's podcast episode, I'll be showing you how to do just that.

I’ll break down the 11 marketing clichés that are sabotaging your success—and I’ll show you exactly what to do instead.

So if you’re ready to let go of what’s been holding you back and finally take control of your business, this episode is for you.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Unlocking Your Secret Sauce: Why People Are Drawn to YOU Dec 13, 2024

Let’s talk about your online audience for a second.

Every single day, they’re scrolling through their feeds, swiping past an endless stream of content.

They’re laughing at cute puppy videos, dissecting Taylor Swift’s latest moves, obsessing over Kardashian drama, or diving headfirst into whatever new Hollywood scandal is making headlines.

And somewhere in between all that, your post pops up.

Now here’s the reality of things: If your content doesn’t instantly grab their attention—if it doesn’t make them stop mid-scroll—they’ll keep swiping, and you’ll disappear into the void of their feed.

So here’s the big question: Why should they stop scrolling for YOU?

If you don’t have a clear answer, don’t worry—you’re not alone.

And that’s why during this week's podcast episode, I'm going to help you uncover the one thing that will make your audience pause, pay attention, and say, “I need to follow them”

Here’s what we’ll dive into:

✨ Your secret sauce. That one thing about you that no one else has—the thing that makes people lean in, listen, and say, “I want to work with them.”

✨ The key to being the go-to agent in your area. Stop trying to compete and start leading.

✨ Why being polarizing is powerful. Yes, saying the bold thing (even if it’s not for everyone) can attract exactly the right people.

✨ Creating content that connects. It’s not about algorithms or hacks—it’s about making your audience feel something.

If you’re tired of pouring energy into posts that get lost in the noise, this is for you.

This isn’t about being louder or faking it to stand out.

It’s about helping you discover your unique voice—the one that builds trust, authority, and connection with your audience.

By the end of this episode, you’ll know:
✔️ Why people should follow YOU
✔️ How to stop blending in and become unforgettable
✔️ What it takes to create the kind of presence online that grows your business

This is your chance to cut through the noise and build a presence that actually works for you.

I’ll help you craft a message and presence so authentic, so real, that your audience won’t just stop—they’ll stay.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The 6 Key Components to a Million Dollar Brand (And How to Use Them) Dec 06, 2024

Let’s be real—a Million Dollar Personal Brand is not about fonts, colors, or logos.

Sure, the visuals play a part, but they’re a tiny fraction of what a brand truly is.

What makes a brand unforgettable? It’s how you make people feel.

Think about brands like Apple or Nike. Apple makes you feel innovative, like you’re part of something sleek and forward-thinking.

Nike taps into a feeling of drive and inspiration—their brand isn’t about shoes; it’s about the motivation to “Just Do It.”

These brands are memorable not because of a logo or color scheme but because of how they connect with their audience.

The truth is, there are 6 Key Components that go into building a brand like this—components that most agents don’t even realize are essential.

And trust me when I say you don’t need to shell out thousands to make it happen.

I once had a client who was quoted $10,000 for a “brand revamp” that was really just an overpriced new logo and color palette that they could apply to their marketing pieces.

But it was NOTHING that would help bring in more clients.

Instead, we spent two hours together getting to the core of what truly makes a brand.

We went deep into these 6 components, building a strategy that goes beyond design to connect with their clients on a real, impactful level.

And I want to share what we did with you on this week's podcast episode!

When you align these 6 components, you don’t just have a brand; you have a powerful presence that attracts and retains clients who feel a genuine connection.

If you’re ready to stop blending in and start building a 7-Figure brand that people remember, you need to listen to this week's podcast episode.

This is your chance to learn the roadmap to building a 7-figure personal brand that takes your business to the next level.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The Authority Building Content Type Most Agents Are Missing Nov 22, 2024

Real Estate Agents! Let’s get straight to it: When was the last time you truly owned your market updates?

Not just throwing out numbers—but breaking down what’s happening in a way that hits home for your clients?

Because if you’re not, let me be blunt—you’re missing out. Big time.

Market reports are a goldmine for building trust, credibility, and, most importantly, authority.

And yet, so many agents report on the market like generalists, giving the same surface-level updates that leave their audience scrolling on by.

Or, worse—they’re not saying anything about the market at all!

If you’re an agent who’s supposed to be the specialist in your area, and you’re NOT talking about what’s going on in a way that’s relevant to your clients, you’re leaving MASSIVE opportunity on the table.

So on this week's podcast episode, I'm going to show you how to take this overlooked content piece—Market Reports—and transform it into the most powerful authority-building tool in your arsenal.

Here’s some of what I’ll be covering:

🔥 Why general updates don’t cut it anymore – Reporting high-level numbers without context? Forget it. Your clients need someone who delivers insights they can ACTUALLY use to make decisions.

🔥 How to communicate directly to your niche – Imagine your clients finally understanding what the numbers mean for them. This is where trust starts, and trust? That’s how authority is built.

🔥 Why your audience craves clarity – The media loves a good panic headline every time rates fluctuate. But your clients need more than hype—they need to know how it affects their lives, their plans, their dreams. And they’re looking for someone to guide them through it with real, actionable information.

When you start reporting on the market with clarity, relevance, and impact, you don’t just give out data. You become the agent people rely on.

The thought leader.

The expert.

If you want to be the agent your clients turn to when they need real answers—not the agent they scroll past—then you need to listen to this week's episode.

This is your chance to step up, stand out, and claim your role as an authority in your market.

This is your chance to learn how to create the authority-building content type SO MANY agents are missing out on.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Where Are Your Ideal Clients Hanging Out Online? Find Out Here. Nov 08, 2024

Real Estate Agents! If you’ve been wondering where the heck you should be focusing your marketing efforts – this is for you.

There’s a LOT of noise out there about what platforms to use, but the truth is: not every platform works for every niche.

Even if you’ve nailed down your niche, if you’re not showing up in the right place for those people, you’re wasting time.

It’s like setting up a pop-up shop in the middle of nowhere – it doesn’t matter how good your service is if no one’s there to see it.

That’s why during this week's episode, I'm showing you:

✅ Which platform makes the most sense for YOUR niche and audience

✅ Where your ideal clients actually hang out online (so you can stop guessing)

✅ How to stop spinning your wheels trying to be everywhere at once – and focus on the RIGHT place that will actually move the needle

The reality is that the platforms you’re spending time on might not be the right fit for the clients you’re looking to attract.

Every niche has a sweet spot – a place where your ideal audience is not just present but actively engaged and ready to connect.

So let’s nail down where they’re spending their time so that you can show up in the best way possible!

This week’s session will give you the clarity you need to:

➡️ Stop spreading yourself thin on every platform

➡️ Create intentional content where it counts

➡️ Scale your business faster by focusing your energy in the right place

If you’re ready to ditch the guesswork and attract more of the right clients (without burning yourself out), you don’t want to miss this.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How Naomi Hit Her Best Year Yet—The Strategy Behind Her Success & How You Can Do It Too! Oct 25, 2024

Real Estate Agents! It’s already October, and if you’re still feeling stuck in your real estate business, doing the same things over and over but not seeing the growth you want (& deserve)—this is your wake-up call.

It's time to stop playing small and start making bold moves in your marketing!

Let this be your sign to try something new, refocus your efforts, and get your marketing dialled in!

Why? Because that’s exactly what our incredible member Naomi did—and now she’s having her best year to date! 🎉

For the past three years, Naomi has been striving to hit her ultimate production goal—and this year, she not only hit it but is on track to surpass it.

So what changed?

She honed in on the marketing skills and strategies she learned with us, and it completely transformed her business.

Now, she’s becoming the go-to agent for her audience, and the results speak for themselves.

Every week, she’s getting inbound leads from people reaching out to her directly—without the constant chasing or cold calling.

And while she’s killing it on social media, she’s also been smart about leveraging local Facebook Mom groups to get in front of her ideal clients in a way that feels authentic and organic.

This isn’t just luck—it’s a plan, and it’s working beautifully.

Naomi credits much of her success to the actionable strategies she learned and implemented through The Listings Lab.

By getting her marketing right, she’s building a steady pipeline of clients and crushing the goals she’s been working toward for years.

I was so impressed by her progress that I reached out to see if she’d be willing to share her story and dive into exactly what she did to create such incredible results.

And guess what? She said YES!

So if you want to hear firsthand what Naomi did to turn things around and learn the actionable steps she took to get these results, then you'll want to tune into this week's episode!

During the interview, Naomi will walk us through how she transformed her business—and how you can do the same.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The Referral Trap: What Most Agents Get Wrong & How to Fix It Oct 11, 2024

So many real estate agents rely on referrals for their entire business.

And as great as it is to have repeat business and referrals coming to you…

It’s usually not at all RELIABLE.

And a lot of agents are feeling that right now.

The way most people do referrals, they never know where the next client is coming from or when!

And they typically have a business 10x smaller than it could be, which I hate to see.

They’re leaving SO MUCH on the table.

However, I’m not against referrals… and there is a right way to do it.

Everything I teach my clients is designed to not only increase your inbound leads, but also heavily increase your referral traffic.

And this can be very lucrative.

But you need the right approach.

And relying on people randomly sending you business is NOT it.

Curious?

Listen to this week's podcast episode, and I'll walk you through how this works and how my clients have generated hundreds of millions of dollars in referral business.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

TOP Secrets You Need To Create Attention-Grabbing Real Estate Content Sep 27, 2024

Real Estate Agents! This is your PSA to STOP posting boring content on social media and start creating content that ACTUALLY converts.

You may have heard you need to “give a lot of value” on social media.

But are you?

What does it mean to give value on social media?

Most agents are posting content they think is valuable… but it’s NOT.

I saw a post the other day on the difference between a regular water heater and an on-demand water heater.

Let’s be honest… NO ONE WANTS TO READ ABOUT THIS ON SOCIAL MEDIA.

You’re competing with the Kardashians, viral content, Taylor Swift, and adorable animal videos.

No one—especially not your ideal client— is stopping to read facts about water heaters, or a post about listing prep, info about your handyman, or details about the house you just sold.

So what REALLY gets attention on social media?

It’s not what most agents think.

In this week's podcast episode, we're going to cover everything you need to know to learn how to effectively hook your ideal clients into consuming your content.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How Erin 3x'd Her Real Estate Business In 1 Year (& In A Down Market!) Sep 13, 2024

Erin came to us in 2022 making $150k per year.

She was relying on referrals and outreach for all of her business…

Erin realized this was not only unsustainable, but nearly impossible to scale and grow.

She knew she was really good at what she did... but didn’t know how to get regular, inbound business.

Then, she joined The Listings Lab.

She knew she needed to upgrade her skills to create consistent inbound leads, remove her broker as the middleman, and not only earn more but keep more money in her pocket.

And so she did…

Erin created a 57x ROI in just one year…. Even in a DOWN MARKET.

She made $340k and counting…

She increased her revenue by nearly $200k in one year.

She now has predictable leads in her DMs, email inbox, and texts regularly coming to her… asking to work with her.

I reached out to Erin this week to see if she’d let me interview her about exactly what she did to create these incredible results in her business…

And lucky for you, she said YES.

Tune into this week's podcast episode to learn how she tripled her business, how she created a constant stream of inbound leads, and how she got a 57x ROI from working with us.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How to Kickstart Growth When Business Feels Stuck & Stagnant Aug 23, 2024

Real Estate Agents! There is more supply than there is demand right now for agents.

Meaning that there are MORE AGENTS than there are people who NEED AGENTS.

Now, you could see this as a scary, unfortunate reality and a reason to sit back and wait until the market magically shifts…

Or you could see this as an opportunity.

And since you are smart, capable, resourceful, and committed to being one of the top 5% of successful agents during this time…

I know you’ll jump at this opportunity.

You have the opportunity to sharpen your 2024 relevant skills of communication and marketing to allow the people who NEED YOU to FIND YOU.

The reality of the market conditions in most places right now will force agents to learn how to stand out as the go-to option…

Or be left behind.

This doesn’t mean that you need to overhaul 100% of your business… you just need to make a 20% shift.

Make things easier on YOURSELF, and make it easier for OTHERS to find you.

If this resonates with you and you’re tired of not knowing what to do next to make sure you can sustain consistent business despite market conditions changing…

You need to listen to this week's podcast episode!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Ad Strategy... What Agents Are Doing Wrong That Hurts Their $$$ Aug 16, 2024

Real Estate Agents! Your ads, like everything else, have to be psychologically driven.

If you’re boosting posts, setting up ads without targeting, and/or without the right psychology behind them…

You might as well be putting 20 bucks in a shoe and lighting it on fire.

Psychologically driven content and consistent nurture is the answer.

A good lead generation ad is just the first step.

I hear the same things sooo often from agents:

“I’m running ads and not getting much…”

“I took a FB ads class and it didn’t work…”

“I tried FB ads and they don’t work for me…”

And then when I start digging a little deeper

…there’s no strategy …there’s no long-term nurturing plan
…there’s no interest-based targeting …there’s no retargeting ads.

My team and I see it every day.

How many ads do you see a day? Thousands? Millions?

How many do you click on? Only a few maybe.

Sooooo? What does that tell you?

You can’t just run any old ad and expect it to change your business.

Marketing is just psychology…the science of influence.

If you haven’t studied the pains, problems, fears, and desires of your target audience, then you haven’t done the bare minimum, in my opinion.

Don’t try to shortcut things - it never works!

So on this week’s podcast episode, I’m going to go over the ad strategy you NEED to be using when it comes to your paid ads… And I’m even going to be covering the most common mistakes I see so many agents make and how to fix them.

Remember, you have to be a realtor AND a marketer to succeed today…

If you're interested in joining my live Masterclass to learn how to Double Your Audience to Build Your 7-Figure Business, click the link below to save your spot!

https://thelistingslab.thrivecart.com/double-your-audience-in-2024/

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

12 Things To Avoid If You Want To Make Millions As An Agent Aug 09, 2024

Real Estate Agents! Are you making any of these 12 mistakes? If you are... things need to change ASAP!

I see this time and time again…

Frustrated agents who are trying to do everything they can to generate business…

Hustling and grinding away for hours each day trying to just get something!

But what they don’t see is that there are crucial mistakes that are being made in their day-to-day when it comes to their business.

And those mistakes are costing them big time!

There are 12 common mistakes I see constantly and I want to address them with you on this week’s podcast episode!

If you’re making ANY of these mistakes, let’s fix it together!

Nothing changes if nothing changes and if you keep making ANY of these mistakes you’re just costing yourself business.

Not only are these mistakes potentially causing you to lose business, but they’re also costing you time, energy and money that you ultimately deserve to keep!

So let’s address these mistakes head-on and fix them so that you can put more money in your pocket and scale and grow your business to where you ultimately want (and deserve) to go!

Have any questions about any of the content in the episode? Send me an email to jess@thelistingslab.com (Remember, make it a good email 😉)

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Mindset 101: Overcoming Procrastination in Business With Phoebe Pierpoint Aug 02, 2024

Real Estate Agents! Have you ever said anything like this...

“Things feel too busy right now”

“I’ll do it later when things are more stable”

“It just doesn’t really feel like the right time”

Ready for a slap on the wrist?

Owning and running a business, especially in real estate, cannot be done well by gauging what “feels right” all the time!

This stuff is hard! You chose a harder road to have a greater outcome. That’s why you’re in this business!

When I started my last real estate business, I had no money saved. I climbed out and built a 7-figure business in 6 months. It felt awful at times, but I did what I had to do to succeed.

Many agents are in the same boat, knowing they can achieve more but not doing what’s necessary.

And I’m not saying you should drain your life savings and spend all your money to get to the level of success you want…

But what I am saying is to get to where you want to go… you have to do the hard things.

You have to do the things you don’t want to do - the things that make you uncomfortable.

So on this week’s podcast episode, I’ll be joined by a special guest, Phoebe Pierpoint, a Mindset & Productivity Coach!

We’ll be chatting live about how our mindset gets in the way of what you know you should be doing to reach your next level of success…

So if you’re feeling behind in your business…

If you’re not happy with where you’re at right now…

If you know you’ve been holding yourself back from doing the things you know you need to be doing…

This episode is for you!

If you have any questions for Phoebe, please send her an email to: ⁠phoebe@uncageme.com

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Acting Rich VS. Acting Wealthy (The Reason Why So Many Realtors Never Retire) Jul 26, 2024

Real Estate Agents! Let's talk about money...

There is a difference between people who act rich… and those who act WEALTHY.

And let me you tell you… people who are truly wealthy act very differently.

They act differently than those who have just started to make money… And I see certain patterns a LOT in this industry.

As real estate agents start earning money… They start to ACT rich, because they want to APPEAR rich, and they want to FEEL rich…

But they are actually *repelling* wealth.

They buy a nicer car.

They travel every month for nice vacations.

They buy designer clothes, and bags, and watches, and shoes, and belts.

They buy A LOT of things… But none of those things are actually bringing them any kind of ROI.

They buy to feel a certain way and look a certain way to others.

This is the problem.

This is why they aren’t ever able to create real wealth.

“Realtors never retire”... and it’s not because they don’t want to.

It’s because they can’t.

Some agents who make $500k+ a year are living paycheck to paycheck.

And it all comes down to how they think about and manage their money.

It is DANGEROUS not to know how to handle your money.

There are a handful of very specific things that make the difference between staying in the same cycle with money… and actually getting ahead.

And on this week's podcast episode, I’m going to break them down for you, specific to real estate, so that you can start building real wealth as an agent.

P.S. To get more information on our Toronto Live Event, click the link below to learn more.

https://www.thelistingslab.com/event/

Your Guide To Effective Email Marketing For HIGH ROI Jun 29, 2024

Real Estate Agents! Email is one of the most powerful lists you can have and it's the only list that you own.

So what are you doing to grow and convert people from your email list?

Most agents are just sending out boring, generic newsletters…

And I’ll be honest, that's not the way to do this well…

You NEED to be nurturing your leads and your database through email.

It’s one of the best ways to stay top of mind!

But don’t do it in a way that everyone else in your market is doing it…

You need to STAND OUT!

Show your database you care and that you’re still here.

And you might be thinking “That sounds like a lot of work”...

WRONG!

The majority of it all can be automated!

So if you’ve been neglecting your email list, you NEED to listen to this week's episode.

During the episode, I'll be going through the email marketing you need to be doing to get high ROI (and going over things you need to STOP doing!)
There’s so much opportunity in your email list that you can leverage, you just need the strategies and tips to do it well.

And I want to show you how!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Your Ultimate Guide To Creating Market Reports That Convert Jun 14, 2024

Real Estate Agents! There’s a reason why no one is engaging with your market reports…. This is why...

Your audience doesn’t understand the information!

And why should they?

Unless you’re trying to attract other agents (which I hope isn’t your goal!), your ideal audience, your dream clients, don’t understand what these reports ACTUALLY mean FOR them.

I mean think of it this way…

You go to the doctor. You get a blood test done.You get the report back. More than HALF of the report is gibberish to you.

It’s numbers that don’t mean a thing.

It’s words and lingo that you have no idea what they mean.

So what do you need?

A doctor to analyze and EXPLAIN the report to you so you CAN understand it.

Make sense right?

So why are you treating your market reports differently?

You're the expert. Your audience is the client who knows nothing and is looking to you for guidance.

Instead of regurgitating the stats you get from your brokerage, ACTUALLY explain what the report means!

Ultimately, numbers are just numbers if people don’t know what it means for THEM.

And how do you get your ideal clients to understand?

By getting specific.

By answering the question “What does this mean for me?”.

So on this podcast episode, I’m going to be breaking down and helping you understand the Anatomy Of An Effective Market Report.

We'll be covering:

Why there's no such thing as "the market"
Why there are only micro-markets
Why most market reports are WILDLY inaccurate for almost everyone
Why we shouldn't be using data that we haven't gathered ourselves
Why Brokerages aren't marketing companies and why we shouldn't use things they create and blast it out
The 4 things that MUST be in your market report to position you as the expert

And so much more!

Ready to turn your market reports from a snooze fest that people ignore to something they look forward to seeing each month?

During this week’s podcast epsiode, I’m showing you how to create content that converts.

Want to check out information on our Live 3-Day Event in Toronto? Click here to see the info!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How To Ask Questions That Will Make You Millions  Jun 07, 2024

My client made $650k+ in ONE year. There is 1 skill she mastered (it’s probably not what you think)...

It's asking the right questions!

Most real agents are stuck in the old-school real estate model.

They get stuck in the framework of how it’s always been done… which means they’re perpetually getting subpar results.

But it isn’t so much about the tactics that keep people stuck… but the QUESTIONS they’re asking.

The quality of your business is directly proportional to the quality of the questions you ask.

If you ask the wrong questions, you’ll get the wrong answers.

If you get the wrong answers, you’ll take the wrong action.

If you take the wrong action, you’ll be in the same (or worse) place a year from now.

And I don't want that for you!

So in this week's episode, I’m going to be focusing on and breaking down this concept.

How can you ask the right questions?
How do you know which questions are sending you into the old-school spiral and which questions will help you break through to better results?
How to trust the advice you’re given from so-called experts on the internet?
Where should you go for reputable insight?
How do you verify the advice you’re receiving?
How do you integrate the feedback and advice you’re getting into the right actions?

And so much more!

Ready to learn how to ask the right questions that will lead you to the right answers which will ultimately lead you to more income? Give this week's episode a listen!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Quick Hit Business Planning: Your 90 Day Plan To Get Back On Track For Q3! May 24, 2024

Real Estate Agents! Ever wake up and ask yourself, “What should I be focused on right now?”

“Where does my energy need to go today?”

“What are the projects I should be working on right now?”

If this sounds like you… you need to listen to this week's podcast episode!

If you’re trying to build a 7-figure business… you can’t be waking up and waiting for the next steps to hit you.

Most agents take a reactive approach to their businesses, and to their days specifically.

They get up, answer emails, and wait for people to call.

And if they’re not waiting… they’re doing outdated marketing tactics that aren’t really moving the business forward.

You should be waking up every day with total clarity on what needs to happen.

Every single thing you do each day should build on itself to get you to the 7-figure mark (and beyond).

Most agents never make it to 7-figures because… how can you master a 7-figure year, when you can’t master your day?

So in this week's episode, I’ll help you map out the 2-3 major projects you need to be focused on over the next 90 days.

From there, you’ll be able to plan out your weeks and days with much more intentionality…

…and you’ll be set up to finally see consistent results and traction no matter what’s happening in the market!

There is still time to make this your 7-figure year… but you need the right plan.

And in this week's episode, you'll get everything you need to get back on track with your goals for the year.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

NOTES:

Click here to view the quarterly rocks image mentioned in the episode.

Click here to view the funnel image mentioned in the episode.

The Essential Systems & Automations Your Business ABSOLUTELY Needs To Scale May 17, 2024

Real Estate Agents! Here's the difference between an inconsistent real estate business and one that has consistent leads & does 7-figures Easily! The right SYSTEMS.

A proper lead management system to make sure no one slips through the cracks
A proper lead *generation* system to make sure the pipeline is never dry
A proper onboarding system so that clients have a great experience
A proper delivery system that doesn’t require you to do it all on your own (because you will inevitably drop balls)
A proper administration system to get the client from contract to close seamlessly
A proper offboarding system to easily transition them from client to referral partner
A proper automated nurture system to keep you top of mind and guide people from stranger to client

Without these automations and systems in place... Everything is fly-by-the-seat-of-your-pants.

You’re constantly putting out fires. Everything relies on you and your time and capacity. And it’s near impossible to reach 7-figures in revenue. (especially sustainably)

So in this week's podcast episode, I'm going to give you a look at the “Essential 7-Figure Systems & Automations”.

These are the systems you absolutely NEED in your business if you're looking to create a sustainable, easy 7-figure business.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How To Move People Through Your Pipeline From Stranger To Client (using the power of social media) May 03, 2024

Real Estate Agents! If you WANT to make content that captivates your audience but you don’t know what to say…

This episode is for you!

So often I talk to agents who know the power of social media, and are eager to master it to bring in new leads…But have no clue what to say.

This leaves them either copying what other agents are doing OR hiring random people to manage their social media (who just post templated, boring material that doesn’t convert)...OR neglecting social media altogether…

And none of these options turn out well!

And typically waste a lot of time, because the result is ZERO leads.

Your social media should be bringing you viable leads every single week! This should be the cornerstone of your marketing strategy in 2024.

The truth is, once you understand the psychology of social media, you will never run into the problem of “not knowing what to say” in your content.

Because most agents have very unpredictable, inconsistent marketing… they rarely have people actually moving through their pipeline.

With the right approach to your social media marketing, you should be moving people through your pipeline all the time… every single week.

This is a process that we teach in-depth at our events and inside our programs with our client community…

But I want to give you a brand new, free mini-training going over all this on this week's episode!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Your Essential Guide To Creating Powerful Case Studies To Attract More Clients Online Apr 26, 2024

Real estate agents! My one piece of advice?

Stop with the Just Listed and Just Sold posts!

They do nothing for your business… I mean it!

The reality is, no one is going on social media wanting to look at pretty houses.

They’re going on social media to learn about YOU and who YOU serve.

And filling your feed with Just Listed and Just Sold posts is not accomplishing that.

It’s actually doing the opposite…

You can’t expect to get more business just because you’re showing you have business….

You need to SHOW your potential clients how you can help THEM and why you’re the best and ONLY choice.

And the best way to do that?

Case Studies!

And on this week’s podcast episode, I’ll be going over everything you need to know about creating effective and powerful case studies for your socials so you can stop blending in with every other agent out there.

We'll cover:

Why case studies are more effective than "just sold" posts
The psychological impact of social proof through case studies
The methodology for creating impactful case studies for your real estate business
Practical tips for writing, filming, and organizing effective case studies

And so much more!

Are you ready to drop the Just Listed and Just Sold posts and learn a better way of attracting more of your ideal clients online? Give this week's episode a listen!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Essential Strategies To Get Back On Track If You're Feeling Behind In 2024 Apr 19, 2024

It’s officially Q2 of 2024…If you’ve felt a little “frozen” in 2024 and your goals feel far off… this podcast is for you.

I’ll be honest… from a real estate standpoint, we don’t even live in the same world as we did in 2022.

Things have changed!

And we have 2 choices from here.

Let that paralyze us and keep us in a state of “freeze” (and not grow our businesses)
Innovate and learn how to build momentum in a new way in this “new world”

Since you’re here, I know that you’d opt for number 2.

Don’t worry, you’re not alone if this year has felt difficult for you so far.

But there IS a way to reset, get back on track, and still hit your goals for the year!

I have a specific plan that I use with our clients to help them with just this…

So that they can recover lost income, create a momentum-building plan, and find clarity on exactly what they need to be doing.

And on this week's podcast episode, I'll be sharing it with you!

We'll also be covering topics like:

Evaluating what's working and what's not in your approach.
The importance of not solely focusing on growth for ego.
How personal issues can impact business performance.
Building a business based on value rather than chasing clients.
The concept of digital omnipresence and being top of mind.

And so much more!

Ready to get back on track for Q2 to hit your business goals for the year? Give this episode a listen!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

40 Years (And Some REALLY Hard Experiences) To Learn Some Of These Hard Truths About Success… Apr 05, 2024

Agents... I want to share this with you, so it doesn't take you 40 years to learn these lessons.

I’ve been in business since I was 21.

Two decades of lessons, failures, challenges… and success.

So many difficult things happened over the last 20 years.

Many of which other people would want to blame others for, or blame their circumstances, or blame anything outside of themselves for keeping them from success.

But if you know me, you know that I am the queen of turning failure into FREEDOM…

Even though they sucked at the time, all of these experiences have made my life BETTER.

So in this week's podcast episode, I want to share with you some of the lessons I've learned (and some never heard before stories) that have majorly contributed to the life and business I have now...

We'll cover lessons like:

It’s always people who won't do the work that will complain the loudest and blame the most
You can’t complain about the results you don’t have from the work you didn’t do
The key to success and happiness is 100% personal responsibility
No one owes me anything
There’s no such thing as self-made
The cards you’re dealt are no one’s fault, but you decide the way you play them
The spouse you choose will determine your success more than anything else in your life
It’s not the best agents that make millions, it’s the best marketers

And so much more!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Everything You NEED To Be Focusing On In 2024 If You’re Making Under $250K/Year Mar 29, 2024

I’ve said this once and I’ll say it again…

I tell agents ALL the time that being in the low 6-figures is actually the most painful place to be because you’re “successful”, but you can’t leverage yet…

Why?

Because the whole business relies on you.

If you stop, your business stops.

And let’s be honest here… Your time is constantly being used in ALL different parts of your business.

You’re wearing all the hats. Doing all the things.

You feel like you can’t catch a break.

You want to scale - you want to grow to the next level, but you’re stuck.

You don’t know how to, or where to even start.

Where you’ll even get the time to try to scale your business.

And that’s a hard place to be in…

Being in a constant cycle of feeling trapped in your own business - feeling like you have no time to do the things you want to do to take your business to the next level.

So I want to help you!

I want to help you get unstuck and grow to the next level.

I want to get you to a point in your business where you finally don’t feel like you’re the bottleneck of your own growth.

So if you’re making under $250K/year and are tired of feeling stuck in your business, you NEED to give this week's podcast episode a listen.

During the episode, I'll be breaking down everything you’ll need to know and focus on in 2024 to help you grow to the next level.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The Sales Strategy You Need To Use To Close More Deals In 2024 Mar 22, 2024

Real Estate Agents! It’s time to stop overcomplicating sales!

In this week's episode, we’re covering the game-changing framework you NEED to be using to help you close more deals this year WITHOUT ever feeling pushy or salesy.

As agents, we need to remember that sales is sales, and psychology is psychology. But to get to the deal we need to have both.

We need to be able to connect with our potential clients on a personal level, while also asking the right questions and getting to know what that person needs to hear from us.

This framework that we’re covering during the episode is not a script. It doesn’t confine you in but it’s also not winging it.

It’s the perfect middle ground that you need to mix both sales and psychology into your conversations naturally and authentically.

During this week’s episode, I’m sharing with younot just how to make your sales conversations more effective but how to elevate them into something genuinely impactful.

We'll explore the importance of setting clear expectations from the get-go, ensuring all decision-makers are on board, and leading with empathy and authenticity.

Objections? They're just unanswered questions in disguise. We'll tackle how to anticipate them, address them head-on, and use them as opportunities to further connect and reassure your clients.

And let's not forget the power of direct messaging!

Whether you're aiming to hit that next income milestone or simply want to serve your clients on a deeper level, this week’s episode is packed with insights, strategies, and advice to supercharge your sales process for your real estate business.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Crafting Your Signature System: The Key to Scaling Your Business Mar 15, 2024

Want to know the #1 way to start creating more scalability in your business?

Creating your signature process or your expert methodology…

Why?

Every expert in every industry has a process or proven system… except most real estate agents.

The public’s perception of realtors is that they just fly by the seat of their pants… or that they all do the same thing.

And we all know that we all don't just do the same things...

In reality, you do have a process that makes you stand out... it’s just likely not being shared well.

And that's what we need to fix!

Your signature process is designed to help educate people about you and also about what you actually DO for your clients.

You need to position your process as the “getter of results” in your business, so people are not only buying into you but also what you actually DO.

And in turn that will make marketing and scaling your business that much easier.

Want to learn everything you need to know about building a signature system?

Listen to this week’s podcast episode where I’ll be breaking down the 5 crucial steps you need to include in your signature system to make you stand out from all the other agents in your market.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

No More Taglines in 2024! How to Create Your Magnetic Value Prop Instead! Mar 01, 2024

Tag lines are out! Value propositions are in!

It’s 2024 and marketing has changed.

The same old generic and overused real estate taglines like “I’m here for all of your real estate needs” or “I’m here to help you buy, sell, rent, or invest from here to Timbucktwo” don’t work anymore…

And if I’m being honest, did they ever really work?

Being general isn’t going to help you attract more of your ideal clients (it actually does the opposite).

You need to capture the attention of YOUR people - the people you LOVE working with.

And saturating the value that you can offer them by being so general is killing your reach…

Are you ready to learn how to create a value proposition for your business that actually attracts clients vs repels them?

In this week's episode, I’ll break down everything you need to know about value propositions.

PLUS I’ll even give you my proven formula on how to customize your value prop statement to ensure your clients know WHO you help and HOW you can help them.

So be sure to give the episode a listen!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

From Burnout To Breakthrough: Alex's Journey On Building A Sustainable & Scalable Business Feb 23, 2024

Agents! In this week’s podcast episode, I am joined by Alex Cote, the team lead (or Head Fox as she likes to call it!) and founder of The Fox Team.

Since meeting Alex her business has done a complete 180!

Alex's journey from a solo agent overwhelmed by rapid scaling and personal challenges to a successful team leader with a thriving business is nothing short of inspirational.

During the episode, Alex shares candid insights into her journey with growing and developing her team, the pivotal moments of her journey, and the steps she took toward finding balance and rediscovering joy in her work.

Alex's story is a testament to the fact that success in real estate doesn't have to come at the expense of personal well-being.

Her story offers us insight into the reality that scaling too fast, without the right systems or support, can lead to a place where success feels more like a trap than an achievement.

After joining our 7 Figure Agent program, her strategic shift towards building a supportive team, refining systems, and stepping into a visionary role has not only elevated her business but also allowed her to achieve a healthier work-life balance.

This week’s episode dives deep into the importance of mental health, the benefits of strategic delegation, and the transformative impact of redefining success on your own terms.

So, whether you're feeling stuck in the grind, questioning the path you're on, or simply in need of a dose of inspiration to spark some motivation, this episode is for you.

Join us as Alex shares her transformative journey and the lessons learned along the way, showing other agents that with the right mindset, support, and strategies, it's possible to redefine and truly thrive in the world of real estate.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Getting Out Of Algorithm Purgatory | The Pitfalls You NEED To Avoid On Social Media As A Real Estate Agent Feb 09, 2024

REAL ESTATE AGENTS! Are you feeling stuck in Algorithm Purgatory? Here’s what I mean by that…

You’re creating content and posting it all over your socials, trying to generate new leads for your real estate business … but the feedback? Is all crickets! Nothing but silence.

You feel like you’re putting in all this time and effort to stay top of mind on your socials...

But clearly, they’re not working… And it’s frustrating you.

You don’t know what’s going on? Why isn’t IG showing your posts? Why isn’t anyone interacting with anything?

But here’s the thing…

You have 3 seconds to capture someone’s attention on social media. And if you’re treating your social media as a billboard… your strategy needs to change!

It’s possible to generate 10-15 clients every quarter from your social media profiles - But you need to learn the dos and don’ts of social media to leverage it for your real estate business.

So in this week’s podcast episode, we’re going to be covering just that!

Common pitfalls and misconceptions about using social media for your real estate business
Content you need to avoid at ALL costs on social media
How agents need to stop using their social media as billboards and focus on attraction marketing
The importance of authenticity in content creation + the strategy behind it
Types of content you need to be posting consistently to attract new ideal clients

And so much more!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How I Make a Massive ROI on EVERYTHING I Buy (& my story about the time I invested $300k and the coach bailed) Feb 02, 2024

In this week’s episode, I’m going to tell you the story of the time that I invested $300k with a coach and it was not at all what I expected…

But if there’s one thing about me, it’s that I ROI on everything I put my time, attention and money into…

And I’m going to show you how I do that in this week’s episode.

This is not magic, it’s not something only I can do, and it’s not unique.

This is an actual skill, and it’s why our businesses have been so successful.

So during this week’s episode, we’re going to cover:

The difference between Return on Investment (ROI) and Cost of Inaction (COI), and how they can dramatically impact your business decisions.

Why being coachable is crucial for success and how it can transform challenges into opportunities for exponential growth.

The Importance of Asking the Right Questions

Why implementing what you learn is more valuable than hoarding information, and how to put knowledge into action to see real results.

Advice on evaluating business investments, focusing on the potential ROI and avoiding the pitfalls of focusing solely on immediate costs.

And so much more!

By the end of this week’s episode, you'll be equipped with the mindset and strategies needed to turn every investment into an opportunity for growth, regardless of the immediate outcomes.

So let’s stop letting your COI get in the way of your ROI!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Thinking Like A 7-Figure Agent Part 2 : Understanding Your Brain's Role in Success Jan 26, 2024

This is part 2 of thinking like a 7-Figure Agent.

In this week’s episode, we’re going to be talking about how your brain works, the brain work that nobody’s talking about, and essentially how to microdose your brain into achieving your goals.

During the episode, I'll share how challenging our brain's default settings are key to unlocking extraordinary achievements.

We'll dive into the roles of brain chemicals like glutamate, serotonin, dopamine, and endorphins, and how balancing them can transform our productivity and happiness.

You’ll discover why habits and systems are more effective than motivation or willpower.

You’ll also learn about ethical leadership and its impact on team and client well-being. Plus, I'll guide you through simple strategies for stimulating positive brain chemicals and building transformative habits.

We'll also tackle goal setting and decision-making, focusing on the power of 90-day goals to propel you toward your larger dreams.

So get ready to unlock your brain's ultimate potential so you can achieve game-changing success in your real estate business.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Thinking Like A 7-Figure Agent Part 1 : The Foundation For Everything You Do Jan 19, 2024

Ready to elevate your real estate game and start thinking like a 7-Figure agent?

In this week's episode, we're chatting about the foundational things you need to do in order to scale and grow your business from 6 to 7-figures.

And really, the first thing that it all comes down to is mindset!

I’m all about thinking big, and I want to share with you the game-changing strategies that can transform you into a seven-figure earner in this dynamic industry.

I'm going to break down why it's not just about your knowledge of social media or your past business successes, but how you see things, make decisions, and approach your goals.

We're going to explore the critical elements that set apart those 7-Figure agents – like how fast you implement ideas, ditching perfectionism, setting massive goals, and staying open to learning and taking risks.

I'll also share a bit of my own journey with you – how I went from a shy, introverted newbie agent to building a multi-seven-figure business all through embracing the digital world.

And we'll dive into the importance of valuing your time and how that directly impacts your earnings.

I'm really going to challenge you to rethink everything you know about sales, service, and value – because, let's face it, we're not selling houses; we're selling services and making connections.

To wrap it up, we’ll touch on how understanding your brain can be your secret weapon to crushing those big, bold goals you've set for yourself.

So let’s get ready to transform the way you think about your business and skyrocket your success. You won't want to miss this episode!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Embracing Change & Intentionality in 2024: A Roadmap to Success Jan 05, 2024

Agents, it's 2024 and it's time to take action!

In this week's episode, we're diving into the topic of how to harness the energy of the new year to create a successful and sustainable business model, especially in regard to your marketing.

As we unpack the complexities of the current market and the impact of AI in 2023, we'll dive into the essence of intentionality in business.

It's time to shift from chance to intentionality in your business strategy.

We're also tackling the big one: transforming unpredictable business models into sure-fire successes.

I'm here to guide you through making decisions that bring stability to both your business and personal life.

Plus, we'll explore why marketing isn't a one-time deal but a continuous journey of growth and adaptation.

We're also talking about realigning your business model and the essential shift you need to take from traditional to scalable marketing methods.

I'm all about showing you how personal branding and niche-focused strategies are the keys to making a real impact.

So, are you ready to rethink your approach for 2024? If so, give this episode a listen.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

What My Clients Who Are Doing 100+ Deals Per Year Are Doing Differently - Part 2 Dec 28, 2023

In this week's episode, we're delving into Part 2 of what my clients who are doing 100+ deals a year are doing differently... especially in their marketing!

We'll unpack the secrets of transforming cold leads into loyal clients.

We'll dive into creating content that resonates deeply with your audience, and why focusing only on the 'ready-to-buy' top 3% is a huge mistake.

Learn about the journey from cold to hot leads and the importance of authenticity in your marketing strategy.

You'll discover how to make a lasting first impression online and how to establish yourself as a trusted authority in the real estate world.

I'll also guide you through crafting irresistible offers and the significance of diversifying your content to keep your audience engaged.

And so much more!

If I could go back in time and teach my former self these skills, I would’ve saved myself so much trouble going in circles.

These are the things I WISH I knew when I started.

So don't wait! Listen to this week's episode to learn the marketing strategies that can help you make 2024 your best year in business to date!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

What My Clients Who Are Doing 100+ Deals Per Year Are Doing Differently - Part 1 Dec 21, 2023

There are 3 very specific things my clients who are doing 100+ deals per year do differently than the average agent...

And these 3 components make the difference between a $100k year and a MILLION dollar year.

Most agents focus on entirely the wrong things.

Boosting ads, buying leads
Social media strategies that waste time (yours AND your audience’s)
Posting empty “small talk” content (just for the sake of ‘visibility’)

…and more.

If I could go back in time and teach my former self these skills, I would’ve saved myself so much trouble going in circles.

These are the things I WISH I knew when I started.

Are you curious what the 3 things are that you should be focusing on to create your 7-figure year?

Learn from our clients who are already doing it.

I'll be breaking it all down during this week's episode!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Mastering the Market with Mindset in 2024: A Mindset Masterclass with Phoebe Pierpoint Dec 07, 2023

Real Estate Agents! I’m beyond excited to bring back a very special guest, Phoebe Pierpoint, onto the podcast this week.

As we approach the end of 2023 and gear up for 2024, it's the perfect time to dive deep into a topic that's been on my mind a lot lately and one that I believe is crucial for our success - the power of mindset in navigating the ever-changing real estate market.

In this episode, Phoebe and I are dissecting the reality of the current market conditions and how different agents are responding to these challenges.

Phoebe brings to the table her invaluable insights, shedding light on the dichotomy we're seeing in the industry: agents who are seizing opportunities and thriving versus those who feel overwhelmed and victimized by the market shifts.

Our conversation is not just a market analysis; it's a journey into the psychology of success.

We talk about how our personal belief systems and thought patterns can significantly impact our professional lives.

We're tackling the often-overlooked aspect of real estate - the mindset - and how shifting from a scarcity mindset to one of abundance and innovation can be a game-changer.

You'll hear us discuss the importance of taking action over merely hoarding information and why surrounding yourself with positivity and the right people is more critical than ever.

Phoebe also shares her experience and insights into the power of a growth mindset, and we dive into strategies for changing negative thought patterns that may be holding you back.

As we head into the holiday season, we also touch on how to navigate potentially negative conversations and how to maintain your focus and positivity.

Plus, Phoebe gives us a sneak peek into a special new training she has available to help reset your mind for success.

Click the link below to check it out.

https://yourlifearchitect.com/mindreset/

So, whether you're a real estate agent feeling the pressure of the current market or you're an agent looking for that extra nudge to tackle challenges with a winning mindset, this episode is for you!

If you have any questions for Phoebe regarding her training or what she has going on right now, feel free to send her an email at phoebe@uncageme.com

If you're looking to be part of the group of agents who are seizing opportunities in 2024 and are staying top of mind to their ideal clients no matter what the market looks like, book a call with my team to see how The Listings Lab can help. Click the link below to book a FREE 15-minute discovery call to chat about your business and to see if we'd be a good fit. ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The New Era of Real Estate Marketing Nov 30, 2023

Real Estate Agents! Here's the truth... the way we're marketing our businesses needs to change.

In this week's episode, we're diving into my favorite area: marketing and lead generation in real estate.

We'll explore how the game is changing in 2023 and into 2024, with Google searches declining and platforms like YouTube and TikTok rising. I'll share my unfiltered opinions on adapting our SEO strategies to these shifts.

We'll discuss the power of focused marketing in real estate, especially in challenging times. It's crucial to think like marketers, not just influencers, understanding the difference in their approaches and outcomes.

I'll emphasize the importance of personal branding, showing how it builds trust and loyalty, even in a growing business. It's all about creating content that resonates deeply with your audience and aligns with your authentic brand.

So get ready for some eye-opening insights and tips on improving your real estate marketing.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

6 Social Media Marketing Ideas for Real Estate Agents Nov 21, 2023

Not sure how to use social media for marketing? As a real estate agent, social media can be your best friend when trying to attract new clients - but it needs to be done right!

If your social media profiles feel like a ghost town, you're probably not approaching your content in the right way to attract your ideal clients.

Within this week's episode, we're going to cover 6 social media marketing ideas for real estate agents to try out.

Let’s get into them so you can start learning how to make social media your #1 lead generator!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

The Power of In-Person Real Estate Events: Aimee's Experience Oct 23, 2023

I am beyond excited for this week’s episode!

I’m joined by Aimee Ness, an incredible real estate agent from Lafayette, Indiana, and a member of our exclusive 7FA program.

Today’s episode is all about the power of live events and why they are truly game-changers for your business’s growth and development!

Live events have been an absolute game-changer for my business. Seriously, the growth and knowledge I've soaked up from all of the live events I attend? Mind-blowing.

I’m a huge believer in the power that they have in transforming businesses - And that’s the main reason why I host my own live events!

And Aimee is one of the best people I could chat with about this topic!

Within the episode, Aimee shares her story of how she stumbled upon our program and why she feels that our live events are essential for her business’ growth.

Aimee has since been to 2 Bahamas retreats, is coming to the one in October and is already signed up for the one in March… and she’s even coming to our TLL live event in Austin, TX in November!

Aimee’s experience at our events has been nothing short of remarkable, as she found a close-knit community of high-performing agents who openly share their knowledge, systems, and experiences.

Discover why Aimee believes in the power of in-person events and how they've played a pivotal role in her real estate success.

Also, hear from Aimee herself why our events are different compared to traditional real estate events.

If you've been searching for a real estate event that combines business growth with an unforgettable experience, tune in to this week’s episode to hear Aimee’s perspective and get ready to take your business to the next level!

Interested in attending one of our live events? Check out our event page to learn more about our TLL Live event in Austin, TX from November 13th to 15th! https://www.thelistingslab.com/event/

Interview: How Pam Embraced Her Authentic Self On Social Media (And Massively Increase Her Engagement) Oct 16, 2023

Agents... Let’s be honest here – most real estate marketing is dry and consists of the same copy-and-paste statements ALL the time.

As agents, we mistakenly think we need to put on this uber-professional, corporate persona.

But guess what? Clients don’t want to work with a generic “realtor robot”.

They want to work with a real human being.

So if you’re struggling to capture attention and connect with your audience, you need to listen to this week's episode!

I sat down with Pam Orzan, an agent with over 20 years of experience, who went through a total marketing transformation after joining The Listings Lab.

Pam used to create polished marketing that barely got any engagement.

Now, she’s creating content that her audience is absolutely EATING up. And it’s resulting in more leads, appointments booked, and aligned clients.

Listen to this week's episode to learn from Pam’s journey when it comes to creating marketing that truly resonates.
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Mastering Your Mindset: Reshaping Your Mindset For Exponential Growth Oct 02, 2023

Have you ever wondered what really lies beneath the surface when it comes to mindset?

In this week’s episode, we dive deep into the world of mindset and why it's more than just positive thinking and motivational podcasts.

Mindset is like the secret sauce of our lives, businesses, and relationships.

It’s the sum of our beliefs and it has a HUGE impact on our outlook.

During the episode, I’ll be addressing some common misconceptions about mindset… like the idea that success only comes from endless hard work or that suffering is a prerequisite for success (which it’s not!).

I even dive into some personal stories that shed light on how facing challenges can actually be the secret to growth and strength.

But we’re not stopping at that! We’re also diving into the concept of shifting your mindset to start thinking exponentially.

We're talking about a radical shift here. About doing things differently, getting creative, and striving for that 10-20% improvement.

During the episode, I want to get you thinking. I want you to picture your own exponential goals and find those areas where you can become 10% better.

So get ready to do some mindset work while you listen to this episode. I'm going to help reshape your mindset so you can achieve exponential growth in your life and in your business.

Want to join one of the best real estate communities online to help you scale your business? You need to join The Listings Lab Facebook group where we give FREE exclusive content and training on how to scale from 6 to 7 figures without any burnout.

The Unsexy Truth About Burnout & Why You’re Feeling Overwhelmed In Your Business Sep 18, 2023

Real Estate Agents! Are you tired of feeling like you're constantly running on fumes, questioning if it's just the toll of building the business of your dreams?
Here’s the unsexy truth about burnout and why you might be feeling like things are always feeling harder than they need to be…

In today's episode, we’re diving into a topic that many agents tend to shy away from… the silent battles with burnout and overwhelm, especially in the real estate world.
There’s this myth that we're always just "too busy" – but what if the real issue is the exhausting game of pretending everything's perfect?
During the episode, I share raw moments from my own journey. From hitting seven-figures to the tearful nights no one sees.

We’ll even chat about why building systems and embracing authenticity could be your actual saving grace.

If you've ever felt like you're on the edge, drowning in busy work or missing clarity in your business, I've got something special that I'd like to offer you - my 6-pillar audit!

If you'd like to fill it out for your business, send me an email to jess@thelistingslab.com and I'll send you everything you need to get started so you can start building clarity into your business.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Mastering Facebook: The Secrets to Skyrocketing Your Organic Reach Sep 11, 2023

Have you been struggling to reach more people on Facebook? Feel like you’re spending time creating content but it never seems to get you any results? It's time you truly learn how to leverage Facebook for your real estate business!

In this week's episode, I'll be diving in and discussing why your organic reach might be an issue for you on Facebook and some things that you might not know about the platform...

Within the episode, I'll be covering:

Why you NEED to be using your personal profile at all times.
The difference between your personal profile and your business page and which one Facebook actually prefers.
Why driving traffic off of Facebook onto another platform is killing your reach and what to do instead.
Types of content you should avoid posting on Facebook and how it’s affecting the way people interact with you.

And so much more!

Let’s dive in and learn about some of these common mistakes on Facebook and how to avoid them so that you’re leveraging the platform to its fullest potential!

Also, if you’d like to check out my free training, 3 Steps To Getting Consistent Clients From Social Media, email me at ⁠jess@thelistingslab.com⁠ and I’ll send you the link to the training to watch!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

5 Currencies To Leverage When Growing Your Real Estate Business Sep 04, 2023

Have you been struggling to scale your real estate business to the next level? You might be lacking some of these crucial currencies in your business...

And no, when I say currencies, I’m not just talking about money.

Too many agents chase dollars while neglecting the other four vital currencies required for growth.

In this week's episode, we'll be going over the 5 most important currencies you need to be leveraging in your business so that you’re scaling and growing sustainably and consistently… without burnout!

Within the episode, we’ll cover:

Why money is actually NOT the most important currency
The currency that so many agents overlook… and why they’ll never get this currency back
How each of the 5 currencies fit together to create a long-lasting real estate business

And so much more!

If you’re ready to stop chasing dollars and learn the five currencies to create lasting real estate success, then you need to give this episode a listen!

Also, if you want me to do a 6 pillar audit of your business, send me an email to jess@thelistingslab.com and I’ll send you everything you need to get started.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

How To Have Hundreds Of The Right People Reaching Out To You From Your Content Per Year Aug 28, 2023

Real Estate Agents! Ready to learn how to have hundreds of high-quality leads reaching out to you from your content per year?

Tune into this week's episode, where I'll be diving into the strategy behind all of this!

If you’re ready to take your business to the next level, you need to go beyond reaching out to just your referral networks.

You need to learn how to leverage social media and online marketing to reach other parts of your audience that you haven’t engaged with yet.

And in this week’s episode, I’ll be going over exactly that.

We’ll be covering:

What it takes to have more of the right people reaching out to you
What you need to do to create this
Why you shouldn’t be relying too heavily on one type of messaging
The importance of taking your leads through a 9-point psychological journey
How to stand out amongst other agents in your market with your content

And so much more!

In 2023, creating content isn’t a choice anymore. It’s a MUST for your real estate business.

So if you’re ready to learn how to generate an extra 3-10 clients a month just through your content, you need to give this episode a listen!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Also, don't forget to join us in The Listings Lab Facebook Group where you can access tons more FREE training and Interviews.

Click here to join The Listings Lab Facebook Group!

Interview: Understanding What's Holding You Back In Business with Michelle Risi Aug 02, 2023

Real Estate Agents, be honest… Have you been feeling stuck lately within your real estate business? Your mindset could be what’s holding you back from making the necessary moves to get the results you’ve been working towards.

Your outlook, beliefs, and perceptions play a HUGE role in your success.

But most agents are unintentionally self-sabotaging themselves because their mindset is not in check!

A lot of agents unknowingly become their own roadblocks which in turn sets them back from achieving their goals.

On this week’s episode, I’m joined by Michelle Risi, who’ll be covering a lot of really cool and insightful stuff in this week’s episode.

Michelle has been in the industry for almost 30 years and has helped tons of agents and industry professionals start to understand and see where they’re holding themselves back.

She truly understands the way the human brain is wired and how that translates to our success, especially in real estate.

We’ll be deep diving and going into details about what truly holds us back from achieving our goals and what actions we need to take for us to start feeling unstuck.

Ready to uncover the mysteries of the human mind and its impact on your success in the industry? Let’s get into it!

Do you have questions about The Listings Lab and our programs or are you looking to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to talk to my team. ⁠⁠⁠https://www.thelistingslab.com/apply/

Part Two Of Mastering Your Numbers: How To Practically Start Using Your Budgets Jul 19, 2023

Real Estate Agents! We’re back with part 2 of all things budgets.

Dylan, our head coach from our 7-Figure Agent Collective program, and KaraLee, our COO here at The Listings Lab are back and on this episode, we’re going to be diving into how to put everything you learned in Part One into practice.

If you haven’t checked out Part One, click here to give it a listen. Or if you’d like to watch the LIVE training of Part One, click here.

During that episode, we go over everything from mindset to big picture overview - why your budget matters and how understanding your finances is crucial for your real estate business.

But this week, in Part Two, we’re going to be going over how to put everything you learned in Part One into use.

We’ll be covering:

How to incorporate looking at your budgets into your daily/weekly routine
P&L's
Tools you can use to keep track of your finances
The difference between personal money and business money
A simple spreadsheet you can use to start getting your budgets in place
What you shouldn’t be spending your money on in business

And so much more!

During the episode, we do reference a spreadsheet, so if you want to watch the full episode to see the sheet + get access to it, you can click here to watch.

We want to give you the tools and resources to get your budgets and finances into place and show you how you can practically use them in your daily life in a simple and easy way so you don't feel stuck!

We’re going to be providing you with as much value as we can in this episode. So let’s get started!

Do you have questions about The Listings Lab and our programs or are you looking to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to talk to my team. ⁠⁠https://www.thelistingslab.com/apply/

Mastering Your Numbers: Building a Solid Financial Plan for Your Real Estate Business Jul 05, 2023

Real estate agents! Get ready to dive into the world of numbers and their impact on your business’ success in this week's episode!

I'm excited to have two awesome guests with me today: Dylan, our head coach from our 7-Figure Agent Collective program, and KaraLee, our COO here at The Listings Lab.

You're in for a treat!

In this week’s episode, we'll dive into why understanding your finances is crucial for your real estate journey.

We'll talk about the idea of the financial thermostat and why business money is different from personal money.

Plus, we'll share tips on easily creating, organizing, and executing your financial plan and really getting clear on your numbers!

We dive in deep to fully break down the end goal so you can understand the way you view money and how you can go about approaching your budget and finances smartly to make decisions properly as a business owner.

And this is just the starting point for you!

Once you fully understand your numbers, only then can you properly start business planning.

During the episode, we do reference slide decks, so if you want to watch the full episode to see the slides, you can click here to watch.

Get ready to transform your relationship with numbers and take control of your finances to start building toward financial freedom in your business!

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to apply to book a call to talk to my team.⁠⁠https://www.thelistingslab.com/apply/

Interview: How Paul Went From Unfulfilled To Fired Up About His Real Estate Business Jun 21, 2023

Are you a real estate agent seeking flexibility, freedom, and fulfillment in your real estate business? But are you feeling bogged down by the day-to-day grind, chasing deals and dollars?

If you answered yes to the questions above, then you need to check out Paul Santucci's experience with The Listings Lab.

Paul's wins go beyond financial gains; they include personal fulfillment and happiness too!

For the first time in years, Paul’s feeling more fulfillment from his business than ever before.

Before The Listings Lab, Paul followed traditional marketing tactics like postcards and prospecting, hoping to strike the right chord at the right time with potential clients.

But everything changed when he discovered The Listings Lab and embraced video content to express his genuine self.

The result? A happier Paul, connecting with clients who resonate with his unique approach.

Gone are the days of selling himself to every prospect.

Now, Paul focuses on providing tailored solutions and emphasizing the value he brings to the table.

His secret weapon? Sharing personal stories, including successes and even failures.

By being transparent, Paul has built trust and understanding, ultimately attracting the clients he truly enjoys working with.

In this week's episode, I sat down to talk with Paul and talk about his biggest lessons, aha’s, and takeaways since joining the program.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to apply to book a call to talk to my team. https://www.thelistingslab.com/apply/

Instagram Algorithm Update: What You Need to Know in 2023 Jun 07, 2023

This is going to be a super quick but important episode to listen to all about Instagram if you want to make sure you're getting in front of your ideal clients on the platform!

In this episode, we dive into the latest Instagram algorithm update and discuss the key changes you need to be aware of for successful Instagram marketing in 2023.

During the episode, I break down the new rules and strategies directly announced by Instagram to help you navigate the new algorithm. From editing preferences to posting habits, I cover it all.

We'll discuss

Why editing outside the app is discouraged
Why you need to remove TikTok watermarks
The video/image posting format IG prefers
The ideal number of hashtags & the rising significance of captions
Why engagement is essential

This episode is your guide to conquering Instagram in 2023!

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to apply to book a call to talk to my team. ⁠https://www.thelistingslab.com/apply/

Interview: 3 Simple Steps Kim Took To Skyrocket Her Real Estate Sales (Even In A Tough Market) May 25, 2023

Agents, are you tired of blaming the market for not reaching your real estate goals?

Well, in this week's episode, I've got some tough love for you! It's time to kick those excuses to the curb and embrace your unstoppable growth, regardless of the market conditions.

In this episode, I'm sharing the incredible success story of Kim Osborne, a previous member of The Listings Lab and our 7-Figure Agent Collective program... and one of our newest program mentors!

Let me tell you, this woman is on fire!

Despite facing a tough market, Kim has declared 2023 as HER year, and she's determined to make it big. She and her partner Jeff are well on their way to a mind-blowing multi-six-figure year.

Want to know the secret sauce behind Kim's epic turnaround?

During the episode, we go over the three game-changing steps she took to skyrocket her real estate business.

So if you're ready to leave behind the excuses and unleash your full potential, you can't miss this episode.

Kim's story will inspire you to conquer any market and achieve your wildest real estate dreams.

Get ready to level up and crush your goals!

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to apply to book a call to talk to my team. https://www.thelistingslab.com/apply/

Breaking Free: Overcoming the Paralyzing Mindset That's Holding You Back in Your Business May 12, 2023

If you've been feeling stuck in your business, listen up!

In this week's episode, we have Phoebe Pierpoint joining us. She is a mindset and self-mastery coach that works with six and seven-figure entrepreneurs.

In this episode, we'll be tackling a common issue that many of us face: feeling stuck and unable to take action.

Phoebe, a mindset and self-mastery coach who works with successful entrepreneurs, will be sharing her insights on how to break free from this paralyzing mindset that is holding us back from reaching our true potential.

She'll be sharing her tips and strategies on how to shift your mindset and overcome the fear and uncertainty that can hold us back.

So if you're feeling stuck in your own head and unable to take action, then this episode is for you.

By the end of it, you'll have a better understanding of how your mindset impacts your success and practical steps you can take to start making progress toward your goals.

So, sit back, relax, and get ready to gain some valuable insights from Phoebe!

Ready to break free from a mindset that's holding you back and start making progress toward your business goals? Click the link below to apply to talk to my team to see how The Listings Lab can help you scale your business to the next level!

https://www.thelistingslab.com/apply/

Interview: How Lynea Carver Got 6 Extra Listings In 30 Days With The Listings Lab Apr 05, 2023

How would getting 7 new pieces of business in 30 days change your business? Your life? Because that’s what happened for Lynea.

Lynea knew she needed to make a change in her business. She knew she wanted to get more business out of her existing pipeline and also attract new, perfect ideal clients.

So she came into The Listings Lab.

She’s not even done the entire program - she’s only at the halfway mark, and just by posting her first 30 days of content, she’s gotten SEVEN pieces of new business in her niche.

And this is just the beginning for her.

Soon, she’s going to be compounding this both in her existing organic audience but also with new business.

She’ll have nearly 33xed her investment in The Listings Lab.

Not bad, right?

In this episode, I sat down to talk with Lynea about her biggest lessons, aha’s, and takeaways since joining The Listings Lab.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Why Omnipresence Is THE Most Effective Way To Grow Your Real Estate Business Mar 22, 2023

Omnipresence isn’t just a buzzword. It's the game-changing thing that is missing from your business!

It’s a powerful marketing strategy that can help you become the go-to agent in your ideal client’s mind.

When you ditch manual, unscalable marketing techniques like cold calling and constant prospecting and embrace omnipresent marketing, you’ll effortlessly attract highly-targeted leads that are *obsessed* with your services.

You can say goodbye to commission hagglers and say hello to potential clients that see you as the ONLY agent they want to work with.

Ready to learn how this all works?

Listen to this week's episode to get the full lowdown on omnipresence and how to embrace this powerful real estate marketing strategy.

In the episode you'll learn:

What truly becoming omnipresent means/looks like
The advanced human psychology behind omnipresence
9 cognitive biases that makeup omnipresence and how to use them properly in your marketing
Why niching down is ESSENTIAL

And so much more!

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to apply to talk to my team. https://www.thelistingslab.com/apply/

Interview: This Social Media Strategy Grew Cori’s Real Estate Business Mar 08, 2023

Tired of showing up on social media like all the other agents in your area? Hear how Cori changed her real estate marketing plan in order to show up more as herself… not just another real estate agent.

She needed to step up her real estate marketing to become a stand-out agent.

Her posts were getting barely any engagement, let alone leads or clients. She felt like she was just spinning her wheels and that social media was a waste of time.

She wanted to find a social media marketing strategy for real estate that actually works… and she did with The Listings Lab!

Using social media posts for real estate, Cori updated her real estate marketing plan and reaped the benefits quickly when she changed up how she was showing up on social media to her potential real estate clients.

After implementing the strategy we teach inside The Listings Lab, she was able to reach 10,000 more people on Instagram with the new content she was posting.

And that was only the start!

Want to hear more about Cori's experience?

In this episode, I sat down to talk with Cori about her biggest lessons, aha’s, and takeaways since joining The Listings Lab.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

The Difference Between Being An Influencer VS. Being An Entrepreneur Online Feb 15, 2023

Do you want to know the top mistakes real estate agents make that fall under “influencer” that keep them from getting clients and making money?

Learn the major differences and the things you MUST keep in mind when you’re creating your online real estate marketing strategy.

As a personal brand in real estate, you need to have an understanding of what makes influencers captivating to a loyal audience, but you also need the focus and alignment of an entrepreneur to stay in the highest service to ONE thing: your ideal clients.

You don't need more followers...you need to FOCUS on your ideal client and the right followers will come...which leads to revenue.

Vanity metrics (like having 10k followers) will not increase your business if they're not your ideal clients.

It’s time you start thinking like an entrepreneur and not like an influencer!

Give the episode a listen to find out more!
Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Interview: Find Out Justin’s Secret To 10x His Business Feb 01, 2023

Justin is back!

If you’ve been in the community for a while now you’re definitely familiar with Justin Loncaric. He truly is a prime example of how the compound effect can leverage and scale your business to the extreme.

The success Justin has had over the last couple of years since joining The Listings Lab is insane. Everything he’s doing is compounding! He’s taken the tools that we’ve given him and created a monster of a business that just keeps growing and growing.

And he’s been able to have this success because he’s been coachable, open-minded, and willing to change.

In this week’s episode, Justin and I chat about:

🔥 What sets people who are highly successful in programs apart

🔥 Mindset shifts you need to make in order to be successful in a changing market

🔥 How to build a successful business with the tools given to you

🔥 Changes you need to make to your marketing to set you apart

🔥 The changes Justin made to help him scale from $150K/Year to $1M+/year

And so much more!

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team.https://www.thelistingslab.com/apply/

The ONE thing you MUST DO to keep scaling your real estate business Jan 18, 2023

Real Estate Agents: What got you here won’t get you there! And here’s what I mean.

A lot of the time agents think they need to work harder and double down on the things they’re currently doing in their real estate business to get to the next level.

And a lot of the time that is pretty false.

The one thing you need to do to easily grow your real estate business is to implement a 1 to many real estate marketing strategy.

There are tons of real estate marketing ideas out there, but if you’re not reaching more people, your time and energy cannot be doubled enough to scale your business.

Using social media for real estate agents is an excellent way to reach many people at once without having to do extra work.

There is tons of social media content for real estate agents that can be used to get your audience to know, like, and trust you so that you don't have to waste your time and energy prospecting for hours anymore.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Here’s Why You Need To STOP Using Your Gmail For Your Business Email - Do This Instead! Dec 27, 2022

You NEED to own your own real estate email address - it's non-negotiable!

One of the most common mistakes I see TONS of real estate agents make is using an email address that they don't own... and this needs to stop ASAP!

As a business owner for your real estate business, you need to make sure you're coming off as professional, and most importantly, protecting yourself and your email marketing list!

What is the purpose of an email list for real estate agents, if one day it could be completely gone... because you didn't own your email.

So it’s time to think strategically about how you’re putting yourself out there.

It's time to drop your Gmail email address and ESPECIALLY your brokerage email address so that you can protect your real estate email list.

In this week’s episode, I take a deep dive into this topic and go over:

Common mistakes agents make with email.
How to best protect yourself and your email list.
Do’s and Dont’s for email signatures.
How to pick the perfect domain name to use as your email address.
And why using a third-party email address or a brokerage email address isn’t the best option for your business.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

3 Types Of Content You Need To Be Posting On Social Media To Attract Your Ideal Real Estate Clients Dec 13, 2022

Are you ready to show up on social media, but don't know what to post?

In this week's podcast episode, I go over the three types of content you need to post as part of your social media strategy while also giving you some pointers on what you should and shouldn't be doing on your social media feeds.

If you're ready to build connections with your audience and dominate your market, these real estate social media and content tips will help you grow and scale your real estate business to truly get in front of the people who you want to work with.

It's time to ditch the traditional one-to-one marketing strategies and embrace building relationships at scale.

And the only way to start building relationships at scale is to start showing up online in the right way with the right types of content!

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Interview: How Chris Cook Scaled His Business To 7 Figures In Less Than 1 Year With The Listings Lab Dec 06, 2022

Meet Chris Cook! His story is truly inspiring!

Chris is a Toronto-based real estate agent and founder of The Halyard Group. He and his team help Toronto-based families upsize into their dream homes using his Five Rings Method.

The changes Chris has made in his real estate business are massive!

Chris went from almost throwing in the towel and selling all his assets to keep his business afloat to turning his business around completely and pulling in 6 figures every single month!

Over the years, Chris tried so many real estate coaching programs but none stuck.

He was tired of slaving and grinding away in his business day in and day out.

Chris needed help taking some of the pressure off - He needed to learn how to build a real estate team.

Once joining our 7 Figure Agent Collective, Chris was able to get a proper plan in place that allowed him to scale his business well into 7 figures in just 1 year!

Chris needed to change the way he thought about his real estate business in order to make these massive changes.

Now Chris and his team have more business than they even know what to do with!
We sat down to talk with Chris and talk about his biggest lessons, aha’s, takeaways, and changes he's made since joining the program.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

4 Types of Social Media Headlines to Hook Your Followers Nov 29, 2022

Social media headlines, and headlines in general, are one of the most important parts of content creation as a realtor.

Think about it this way.

You could create the most amazing content.

Filled with valuable education, juicy real estate tips, and wisdom for your potential clients.

But if your headline is just “meh”…then nobody is going to read it.

Your social media headlines are the initial hook for the rest of your post.

And if they don’t adequately grab the attention of your ideal clients, all of the incredible content you’re creating is going to waste.

You have to remember…

There’s a LOT of content out there. People can’t possibly consume all of the content put in front of them on a daily basis.

So you need to make sure your headlines are doing what they need to be doing... enticing the reader to consume your content.

When you look at professional copywriters, they’ll spend HOURS just coming up with a solid hook, often rewriting the headline up to 100 times.

I don't want you spending your time and energy writing headlines.
I want to save you time.

In this week's podcast episode, I’m going to give you some proven copywriting formulas so you can shorten the time it takes to write engaging headlines.

With these formulas, you’ll be able to create high-converting headlines with a fraction of the time and a fraction of the effort.
Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Interview: How Paul Stavros 3x'd His Real Estate Business in 1 Year with The Listings Lab Nov 22, 2022

Meet Paul Stavros!
Paul is a Toronto based real estate agent who helps Toronto families write their next chapter with his signature Move Up Method.

Since joining The Listings Lab, Paul's business has tripled and is growing FAST!

Plus, he's working half as hard as he used to!

He’s dropped the old-school hustle and grind mentality and automated his real estate business to work for him.

Now he’s watching his business grow while using his time smartly to focus on aspects of his business that he enjoys.
In this week's episode, Paul talks about his biggest lessons, aha’s, and takeaways since joining the program.

We also chat about:

What Paul did to systemize his business to allow him to work half as hard while doing WAY more business
How Paul's marketing has changed for the better and is attracting more quality clients than ever before
How Paul created an amazing work-life balance for himself

And so much more.
Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

The Ultimate Guide On How To Close Real Estate Deals In 8 Simple Steps Nov 15, 2022

Want to know a winning framework for how to close real estate deals every single time?

You’re in the right place.

A lot of agents tend to overcomplicate sales. But in reality, sales is simply connecting the right person with the right solution.

On this week's episode, I sat down with world-class entrepreneur and high-ticket sales expert, Erica Martin, to discuss the 8-point sales framework you need to use to get an easy “yes” during your next listing presentation.
In the episode, you’ll learn:

How promising this one thing can immediately put your prospect at ease
The two most important ways to qualify your prospect
Ways to build a deeper relationship with your potential client
How to identify your client’s pain points without it feeling icky
The 8-step formula you need to use in every single listing/buyer presentation

And so much more!

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Interview: How Karyn Got Over Her Fear Of Creating Content & Built A Powerful Online Presence With The Listings Lab Nov 08, 2022

So you know that building an online presence for your real estate business is a non-negotiable if you want to get more deals…

But you still can’t bring yourself to fully show up on social media?

Personal content is the content category that drives connection like no other.

It’s one of the greatest tools you have in your business to start creating a connection with potential clients.

It doesn’t matter what kind of stats you throw out, or how many ‘just listed, just sold’ posts you publish…

If your followers don’t feel like they have a CONNECTION with you, they’ll never get the courage to reach out to you about selling their home or buying one.

It also happens to be the category agents feel the most resistance towards posting.

That was especially true for one of our members in The Listings Lab, Karyn Gaidos.

Karyn works in Metro Detroit, Michigan and has been in real estate for five years.

But despite her years of experience, when she first started the program, she was terrified.

And the thing that scared her the most was definitely sharing personal content.
Coming from a more traditional, corporate background, blending business and personal felt totally foreign to her, and she really struggled.

But once she saw the results, she was a total convert!

She stopped having to rely on her network and got hot leads coming to HER
She started deepening connections in her local community and started becoming people’s go-to agent because of her content
Her engagement and reception on social media skyrocketed

Want to hear more about Karyn’s story and how YOU can create an online presence to attract more clients to your real estate business?

Listen to this week's episode where Karyn and I go over:

How to increase your know, like, and trust factor to sign more real estate clients
How to get over your fear of judgment and post with confidence
The #1 thing most people get wrong about storytelling content

And much more!

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Being Busy IS Being Lazy Nov 01, 2022

Busy = Lazy... I said it!

It's time to shift the belief that being busy is a good thing in your real estate business.

Being busy doesn't always translate into being productive. And that's the main difference!

Within the real estate industry, we've glamourized the 'hustling' culture and by doing that, we're actually being counterproductive to our businesses.

It's important for agents to understand why hustle culture is toxic and why being busy is NOT a badge of honour and why it's overrated.

In today's episode, I dig deeper into this concept and show you how you could potentially be the bottleneck of your business.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Interview: How Justin Loncaric 10x’d His Real Estate Business with The Listings Lab Oct 28, 2022

Meet Justin Loncaric!

Justin Loncaric is a Burlington-based real estate agent and the founder of JL Realty Group. He’s a husband, a father, and an entrepreneur who helps Burlington-based families move up to their next home using his signature Home Run Method.

Since implementing the strategies taught in The Listings Lab, Justin’s had some fantastic results.

Results like:

Going from $150,000 GCI to $1.3 million in less than two years
Creating the space and bandwidth in his schedule to start a second business
Building a powerhouse real estate team that he can truly lean on
Got out of debt and has completely secured his children’s education fund

And so, so much more.

We sat down to talk with Justin and talk about his biggest lessons, aha’s, and takeaways since joining the program.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

Interview: How Meghan Arbuckle Grew Her Real Estate Business To 7 Figures Oct 27, 2022

Meet Meghan Arbuckle!

Meghan is a Brighton, ON based real estate agent and founder of Arbuckle Real Estate Group. She is a wife, mother, and owner of a 7 figure real estate business who helps families upsize to their new homes using her proven Big Life Method.

Since joining The Listings Lab, Meghan has done more in the past year than we can even fit into one interview!

Her real estate business has massively changed and has grown to 7 figures!

In today’s episode, I sat down with Meghan and we dove into how:

She went from being on a real estate team to having her own real estate team
She has more listing business than she knows what to do with!
The Full compound effect is happening!
All of the work from the past year is PAYING OFF and is massively growing her real estate business!

And so much more!

We also learn about her biggest aha moments, things she's changed in her real estate marketing strategy, and takeaways since joining The Listings Lab.

Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team. https://www.thelistingslab.com/apply/

9 Signs You Should Quit Real Estate (Trigger Warning) Oct 27, 2022

This episode comes with a trigger warning.

I honestly believe that 50% of real estate agents should quit real estate.

Now, I know that might sound harsh.

But the real estate industry has become saturated with people – many of whom are bringing the real estate industry down as a whole.

There are certain types of real estate agents who will never be successful.

They’ll never build the big, automated real estate business of their dreams.

Want to make sure you’re cut out to build a 7-figure real estate business?
In today's episode, I'll cover some of the biggest traits that prevent real estate agents from reaching their true potential and income goals.
Do you have questions about The Listings Lab or are looking to see if we'd be a good fit? Click the link below to book a call to talk to my team.
https://www.thelistingslab.com/apply/

Our TOPPODCAST Picks

Follow Us

Stay Connected

The Listings Lab Podcast With Jess Lenouvel

Related Podcasts

Links

Stay Connected