The Legal Toolkit

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Content Marketing for Lawyers Aug 29, 2012

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If you want to market your practice by leveraging your expertise, content marketing may be your answer. Jared Correia, the host of The Legal Toolkit and Senior Law Practice Advisor with Mass. LOMAP, interviews Gyi Tsakalakis, the director of web marketing for AttorneySync, to get the skinny. Jared and Gyi discuss different types of content marketing and distribution platforms, the efficacy of paywalls and the skill set lawyers need to become effective content marketers.

The Legal Trade Show Survival Guide Jul 31, 2012

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Learn how to make the most of your next legal trade show experience when The Legal ToolKit host and Senior Law Practice Advisor with Mass. LOMAP, Jared Correia, chats with Andrea Cannavina, the Founder and CEO of LegalTypist, Inc. Andrea and Jared explain how to decide which events to attend, how to network, the benefits of getting involved in conference planning, and much more.

Legal Translation Services for Law Firms Jun 26, 2012

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When should a law firm consider either translation or interpretation services? Jared Correia, the host of The Legal ToolKit and Law Practice Management Advisor with Mass. LOMAP gets the answer from George Rimalower, founder and president of ISI Translations, Inc. Jared and George also explain the benefits of using a translation service and how these services can boost your legal firm’s bottom line.

20 Legal Technology Tips in 20 minutes May 31, 2012

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If you’re looking for the hottest tech tips for lawyers, we’ll make sure your vision is 20/20. The Legal ToolKit host and Senior Law Practice Advisor with Mass. LOMAP, Jared Correia, talks technology with Attorney Ernest Svenson from the Svenson Law Firm in New Orleans, Louisiana. Ernie has catalogued a number of useful tools for lawyers and relays them in rapid succession through word association with Jared. Listen in, and find out why Dropbox and Dilbert can both have a place in your law firm!

Old School Marketing in the Legal World Apr 09, 2012

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With the popularity of social media on the rise within the legal profession, has old school marketing taken a back seat? Jared Correia, the host of The Legal ToolKit and Law Practice Management Advisor with Mass. LOMAP, joins Attorney Christopher Strang, partner at the Boston law firm, Desmond, Strang & Scott LLP and Robert Simpson, President/CEO of Waverider Communications, to talk about the pros of old school marketing, including: the importance of developing and implementing a strategy, the power of networking and how lawyers can successfully market themselves in both non-traditional and traditional modes.

Tips and Tactics for Law Firm Websites Mar 09, 2012

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With the prevalence of profile sites, blogs and social media platforms, law firms need effective websites. Jared Correia, the host of The Legal ToolKit and Law Practice Management Advisor with Mass. LOMAP, joins Larry Bodine, the Editor-in-Chief for Lawyers.com, to explore the importance of law firm websites. Larry discusses everything from the sort of content components that should appear on a website and designing the website to basic SEO tools attorneys can use to get visits from their target audience.

Online Reputation Management for Lawyers Feb 15, 2012

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What are people saying about you online? What if the comments are negative? How can you protect your good name? In an environment where online reviews are common, Legal Toolkit host Jared Correia, Law Practice Advisor with Mass. LOMAP,, and Conrad Saam, Vice President of Marketing at Urbanspoon, discuss online reputation management for lawyers. Conrad and Jared cover the importance of tracking online mentions, and the methods for doing so. They also address the rising vitality of local search and the usefulness in dominating vanity search.

Student Loan Management for Lawyers Jan 13, 2012

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Stressed about your student loans from law school? On The Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, joins Heather Jarvis, student loan expert and former capital defense attorney, to discuss student loan management. Heather offers her insight on consolidation, Public Service Loan Forgiveness, Income Based Repayment and how lawyers can reduce, or better manage their payments.

Top Web Apps for the Holidays Dec 14, 2011

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What apps are on your holiday wish list? On this edition of Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, joins returning guest Brett Owens, CEO and Co-Founder of Chrometa, LLC, to take a look at some of the top web apps for this holiday season. Brett offers up his favorite apps across a variety of categories, including for collaboration and file sharing. In addition to relaying his thoughts about the best buffalo wings on the planet, Brett makes some bonus prognostications for 2012 and beyond.

Marketing Your Law Practice through CLE Nov 15, 2011

Show notes

On this month’s show, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, is joined by Tim Baran, Principal of BaranCLE and Community Manager at RocketMatter, as the two take a look at some ways to market a law practice through CLE participation. Tim and Jared talk about utilizing traditional and non-traditional marketing techniques for securing CLE faculty positions, discuss methods for approaching bar associations with respect to panel spots and cover the options that lawyers have for putting on their own CLE programming.

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