The Lazy Girl's Guide to Podcasting

Latest Episodes:

Ep 31: Why You Should Have Your Podcast Listed on Spotify Jul 20, 2023

Show notes

In this episode, we look at the importance of listing your podcast on as many directories as possible, including Spotify, for increased reach and potential listenership.

We discuss the advantages of having your podcast available on diverse platforms, which can attract a loyal fanbase or viewers who prefer a specific platform. We also highlight the massive listener platform that Spotify offers and the ease of uploading your podcast and viewing detailed analytics.

We cover the importance of using appropriate metadata for your podcast and promoting your Spotify podcast link on other platforms, as well as exploring practical tips for promoting your podcast on social media to grow your reach and listenership. And let's not forget analytics! We look at the importance of monitoring the performance of your podcast on Spotify, using the analytics provided by the platform to determine listener preferences and align your promotional and content strategy accordingly for podcast growth.

Highlights:

Importance of listing a podcast on multiple directories
Advantages of diverse platforms
Value of having a podcast available on Spotify
Ease of uploading podcasts to Spotify
Importance of using appropriate metadata for podcasts
Promoting a Spotify podcast link on other platforms
Importance of promoting a podcast on social media
Tips for growing a podcast's reach and listenership
Importance of monitoring the performance of a podcast on Spotify
Using Spotify analytics for key insights into listening patterns
Aligning promotional and content strategy based on Spotify insights

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Recording equipment:

🎙 Riverside: https://veritysangan.com/riverside

🎙 Blue Yeti Microphone: https://amzn.to/3pxNvSa

🎙 iPhone: https://amzn.to/44q0x30

Freebies:

✅ Podcast Launch Checklist and Episode Planner –https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster – Create and launch your podcast with ease – https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint –Elevate your podcast by booking your dream guests using our proven, 3-stage process – https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management – Implement a professional onboarding process for your podcast guests – https://portal.veritysangan.com/elite-onboarding/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ep 30: Podcasts vs YouTube: Which Platform is Better to Grow Your Brand? Jul 18, 2023

Show notes

In this episode, we explore the pros and cons of podcasting and YouTube as platforms for growing your brand.

We discuss the advantages of YouTube, such as increased brand visibility and being owned by Google, while podcasts can solidify your reputation as an expert and reach a wider audience.

We also discuss variables like user base, engagement, visibility, time consumption, competition, the barrier to entry, and the versatility of the medium when considering which platform to choose. Additionally, we emphasise the importance of finding a workflow and content strategy that aligns with your brand's vision and suggests combining both platforms effectively by creating a video for YouTube and using the audio on podcast directories.

Highlights:

Comparison between podcasting and YouTube as platforms for growing your brand
Pros and Cons of using YouTube for brand growth
Pros and Cons of using podcasts for brand growth
Visibility and reach on YouTube vs solidifying reputation as an expert with podcasts
Monetisation and content ownership in YouTube vs podcasts
Advantages and disadvantages of creating content for Podcast and YouTube
Variables such as user base, engagement, visibility, time consumption, competition, barrier to entry, and versatility of content delivery
Importance of finding a workflow and content output strategy that aligns with your brand vision
Possibility of combining YouTube and podcasts effectively by creating a video for YouTube and using the audio on podcast directories

Recording equipment:

🎙 Riverside: https://veritysangan.com/riverside

🎙 Blue Yeti Microphone: https://amzn.to/3pxNvSa

🎙 iPhone: https://amzn.to/44q0x30

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner –https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster – Create and launch your podcast with ease – https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint –Elevate your podcast by booking your dream guests using our proven, 3-stage process – https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management – Implement a professional onboarding process for your podcast guests – https://portal.veritysangan.com/elite-onboarding/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ep 29: 4 Podcast Management Tools Every Podcaster Should Know About Jul 13, 2023

Show notes

In the latest episode, we discuss four unexpected podcast management tools that can streamline workflow. We talk about my personal use and experience with these tools, including Asana for project management, Chartable and Podkite for analytics, and the convenience of monitoring reviews from various platforms in one place.

I also recommend other tools such as Google Sheets, G Drive, and Repurpose.io for planning, storage, accessibility, and automation of tasks.

Highlights:

Focus of the podcast on providing effective tips and strategies for podcasting
Discussion of four unexpected, free podcast management tools
Use of Asana as a project management tool
Benefits of using Chartable and Podkite for analytics and smart link features

Recording equipment:

🎙 Riverside: https://veritysangan.com/riverside

🎙 Blue Yeti Microphone: https://amzn.to/3pxNvSa

🎙 iPhone: https://amzn.to/44q0x30

Management tools mentioned:

⚡️ Asana: https://app.asana.com/

⚡️ GDrive: https://www.google.com/drive/

⚡️ Repurpose.io: https://veritysangan.com/repurposeio

⚡️ Chartable: https://chartable.com/

⚡️ Podkite: https://podkite.com/

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner –https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster – Create and launch your podcast with ease – https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint –Elevate your podcast by booking your dream guests using our proven, 3-stage process – https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management – Implement a professional onboarding process for your podcast guests – https://portal.veritysangan.com/elite-onboarding/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ep 28: One Link to Rule Them All Jul 11, 2023

Show notes

In this episode, I discuss the benefits of using platforms like Chartable and Podkite to create smartlinks for podcast shows.

These platforms generate a single link that automatically redirects users to their preferred podcast player or directory. This simplifies the process for listeners and makes it more likely for them to listen to your podcast.

We also cover how Chartable and Podkite provide insight into podcast chart positioning by pulling data from various sources. These platforms can present global rankings, which is helpful for podcasters to determine their reach. Using smart links can greatly improve the accessibility and visibility of your podcast.

Highlights:

Introduction to Charitable and Podkite platforms
Explanation of how these platforms provide insight into podcast chart positioning
Overview of data sources pulled by Charitable and Podkite, including Apple Podcasts, Spotify, Pandora, and iHeartRadio
Benefits of using Charitable and Podkite platforms to analyze podcast performance
How global rankings can help podcasters gauge their podcast reach
The importance of using platforms like Charitable and Podkite to create smartlinks for podcast shows
How smart links automatically redirect visitors to their preferred podcast player or directory
How smart links ease the process for the end user and increase the likelihood of them listening to your podcast.

⚡️ Check out Chartable: https://chartable.com/

⚡️ Check out Podkite: https://podkite.com/

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner –https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster – Create and launch your podcast with ease – https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint –Elevate your podcast by booking your dream guests using our proven, 3-stage process – https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management – Implement a professional onboarding process for your podcast guests – https://portal.veritysangan.com/elite-onboarding/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ep 27: Buzzsprout: Is It Worth the Hype? Jul 06, 2023

Show notes

In this episode, I discuss Buzzsprout, a popular podcast hosting platform. We highlight the key features of Buzzsprout, such as customisable websites, detailed analytics, and monetisation options. We also cover the platform's user-friendliness and the new addition of an AI tool for creating show notes and episode titles.

And not forgetting Buzzsprout's visual sound bite creation and transcript inclusion, as well as its easy integration with podcast directories.

Highlights:

Overview of podcast hosting platforms and their role in the podcast ecosystem
Introduction to Buzzsprout as a podcast hosting platform
Key features of Buzzsprout, including customisable websites, detailed analytics, and monetisation options
Highlights of Buzzsprout's standout features, such as custom websites, embeddable players, and user-friendliness
Introduction to Buzzsprout's AI tool for creating show notes and episode titles
Discussion of Buzzsprout's features, such as visual sound bites, preloaded transcripts, and integration with podcast directories
Benefits of Buzzsprout, including Magic Mastering for sound optimisation, chapter markers for navigation, and customer support

⚡️ Check out Buzzsprout: https://veritysangan.com/buzzsprout

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner –https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster – Create and launch your podcast with ease – https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint –Elevate your podcast by booking your dream guests using our proven, 3-stage process – https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management – Implement a professional onboarding process for your podcast guests – https://portal.veritysangan.com/elite-onboarding/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ep 26: How to Repurpose a Podcast Episode Into a Blog Post That’s Optimised for SEO Jul 04, 2023

Show notes

In this episode, we talk about the importance of repurposing podcast episodes into SEO-friendly blog posts.

Whilst podcasts are a great way to engage with an audience, they have limitations in terms of reach and searchability. By converting podcast episodes into blog posts, you can tap into a wider audience who prefer reading or searching for content through search engines. Here, I'll shares tips on how to transcribe podcasts, create readable content, and optimise SEO elements like title tags and meta descriptions. We'll also discuss the importance of promoting these blog posts on various platforms.

Highlights:

Repurposing podcast episodes into blog posts for SEO optimisation
Limitations of podcasts in terms of reach and searchability
Benefits of converting podcasts into blog posts
Tips for transforming podcasts into readable blog posts
Importance of using transcription software
Creating readable content with short paragraphs and bullet points
Optimising SEO elements like title tags and Meta descriptions
Tips for promoting blog posts on various platforms
Extending the reach and longevity of podcast content through blog posts
Examples of podcast content and their corresponding blog posts

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner –https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster – Create and launch your podcast with ease – https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint –Elevate your podcast by booking your dream guests using our proven, 3-stage process – https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management – Implement a professional onboarding process for your podcast guests – https://portal.veritysangan.com/elite-onboarding/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ep 25: Zencastr: How to Record High-Quality Audio with When Interviewing Remotely Jun 29, 2023

Show notes

Recording podcast episodes remotely can be challenging. Zoom is a quick favourite for most people because it's so easily available and pretty much everyone has heard of it and knows how to use it.

But, as we've talked about in previous episodes, Zoom does have its limitations. I've mentioned Zencastr before, and since we did a deep dive into Riverside.fm, I wanted to do the same for Zencastr and explore why it might be a good option for you when recording either your guest interviews or solo episodes.

In this episode, we cover:

What Zencastr is and its key features
Pricing of Zencastr plans
The pros and cons of Zencastr in comparison to other tools
Troubleshooting common issues when it comes to remotely recording podcast interviews with guests

🥳 Get started with Zencastr for free ➡️ https://veritysangan.com/zencastr

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner –https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster – Create and launch your podcast with ease – https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint –Elevate your podcast by booking your dream guests using our proven, 3-stage process – https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management – Implement a professional onboarding process for your podcast guests – https://portal.veritysangan.com/elite-onboarding/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ep 24: How to Write a Podcast Episode Script Jun 27, 2023

Show notes

In this episode, we share tips on how to create a podcast script, with an emphasis on using an outline as a structure and ensuring conversational and engaging language. Considerations include reading the script out loud for better flow and keeping the target audience in mind.

Creating a well-structured episode with a strong introduction, organised body, and thought-provoking conclusion keeps your audience engaged. We offer tips on outlining, using conversational language, reading the script out loud, and keeping the target audience in mind. We also discuss delivering the script with confidence, using inflection and pausing for emphasis, and maintaining a conversational tone.

We also explore the optimal length of a podcast episode, with a focus on making the most of the content within the desired time frame.

Highlights:

Knowing your target audience and tailoring the script accordingly
Determining the purpose of the podcast episode and planning the script accordingly
Tips on researching, outlining, and creating a captivating podcast episode
Using an outline as a structure for podcast scripts and ensuring conversational language
Tips for speaking with confidence, using inflection, pausing for emphasis, and maintaining a conversational tone
Importance of podcast script writing, various types of podcast scripts, and the optimal length of podcast episodes
Focusing on making the most of content within the desired time frame
The process of writing engaging podcast scripts including understanding the audience, researching and outlining, structuring the script, writing, editing, and delivering it effectively

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Recording equipment:

🎙 Riverside: https://veritysangan.com/riverside

🎙 Blue Yeti Microphone: https://amzn.to/3pxNvSa

🎙 iPhone: https://amzn.to/44q0x30

Freebies:

✅ Podcast Launch Checklist and Episode Planner –https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster – Create and launch your podcast with ease – https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint –Elevate your podcast by booking your dream guests using our proven, 3-stage process – https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management – Implement a professional onboarding process for your podcast guests – https://portal.veritysangan.com/elite-onboarding/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ep 23: Incorporating Storytelling into your Podcasting Jun 23, 2023

Show notes

In this episode, we're diving into the captivating world of storytelling and how you can infuse it into your own podcast.

Firstly, we will explore how to start incorporating storytelling into your podcast episodes. Storytelling is a powerful tool that can transform your episodes from informative to unforgettable.

One crucial aspect we'll emphasise is not being afraid to be a storyteller. You might think, "But I'm not a professional storyteller!" Well, let me tell you a secret: we're all storytellers at heart. Whether you're recounting a personal experience or sharing intriguing anecdotes, your unique voice and perspective will captivate your audience.

Next, we'll delve into the importance of connections in storytelling. Stories have an incredible ability to create bonds between you and your listener. We'll explore how to forge that deep connection by infusing emotion, vulnerability, and relatability into your narratives. Get ready to touch hearts and leave a lasting impact on your podcast community!

Lastly, we touch on why it's important to only share stories that you want to share and not share anything that you want to keep personal. Your podcast is your creative space, and it's essential to share stories that genuinely resonate with you and that you're comfortable with telling others.

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner –https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster – Create and launch your podcast with ease – https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint –Elevate your podcast by booking your dream guests using our proven, 3-stage process – https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management – Implement a professional onboarding process for your podcast guests – https://portal.veritysangan.com/elite-onboarding/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ep 22: How to Record Your Podcast Using a Microphone for iPhone Jun 22, 2023

Show notes

In this episode, we dive into the world of recording your podcast episodes using your iPhone.

And guess what?

I actually record this very episode on my own iPhone, using a trusty Blue Yeti microphone and a nifty adapter.

Because, let's face it; podcasting doesn't have to be complicated.

In fact, more and more podcasters are embracing the convenience of using their phones to record, edit, and produce their shows. Picture this: you can whip out your phone anytime, anywhere, and hit that record button. How cool is that?

We talk about my tech setup for recording on my phone, options of software and tech to use, and how you could use recording on your iPhone as part of your podcasting workflow.

🎙 Tech kit mentioned in this episode:

Check out the blog post ➡️ https://veritysangan.com/the-best-budget-friendly-podcast-microphone-for-beginners/

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner –https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster – Create and launch your podcast with ease – https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint –Elevate your podcast by booking your dream guests using our proven, 3-stage process – https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management – Implement a professional onboarding process for your podcast guests – https://portal.veritysangan.com/elite-onboarding/

Learn more about your ad choices. Visit megaphone.fm/adchoices

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