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    Arts

    The Korean Beauty Show Podcast

    Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

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    Copyright: © 2023 Style Story

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    Latest Episodes:
    Best Korean Skincare Dupes in 2022 Mar 30, 2022
    Show notes

    If you’re umm-ing and ahh-ing over whether to spend big on a hero skincare product, chances are there’s a great K-Beauty product that looks, smells, feels and works very similarly!

    Although they’re great products in their own right, here is a list of the best Korean skincare dupes I’ve found in 2022.

    Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/best-korean-skincare-dupes-in-2022

    CONNECT WITH ME

    Instagram: www.instagram.com/lauren.kbeauty

    Shop Kbeauty: www.stylestory.com.au

    Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

    Jelly Ko’s Instagram: www.instagram.com/jellyko_official

    Facebook: www.facebook.com/stylestory.au

    Website: www.thekoreanbeautyshow.com

    Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

    Episode Summary

      • Glow Recipe Watermelon Sleeping Mask > Heimish Watermelon Moisture Soothing Gel Cream
      • Caudalie's Vinoperfect Instant Brightening Moisturizer > Beauty of Joseon Dynasty Cream
    • SK-II Facial Treatment Essence > Secret Key Starting Treatment Essence
    • Estee Lauder Advanced Night Repair > Missha Time Revolution Night Repair Ampoule
    • Paula’s Choice 10% Niacinamide Booster > One Thing Niacinamide 10%
    • Dermalogica Daily Microfoliant > Tosowoong Enzyme Powder Wash
    • Lancome Advanced Génifique Youth Activating Serum Dupe >Neogen Real Ferment Micro Serum
    • Bioeffect EGF Serum Dupe > APLB EGF Facial Repair Essence

    See omnystudio.com/listener for privacy information.


    Which Korean Beauty Brands Use Recycled Plastic? Mar 28, 2022
    Show notes

    On this week’s Kbeauty news headlines show, Lauren discusses Korean cosmetic exports reaching a record high and answers a listener’s question about which Korean beauty brands use recycled plastic. Plus, she discusses new releases from Benton and shares her recommendation of the week.

    Join the Jelly Ko waiting list to get an exclusive offer when our new product drops: https://stylestory.com.au/pages/jelly-ko-waiting-

    Access Today's Full Show Notes:

    listhttps://stylestory.com.au/blogs/podcast/which-korean-beauty-brands-use-recycled-plastic

    CONNECT WITH ME

    Instagram: www.instagram.com/lauren.kbeauty

    Shop Kbeauty: www.stylestory.com.au

    Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

    Jelly Ko’s Instagram: www.instagram.com/jellyko_official

    Facebook: www.facebook.com/stylestory.au

    Website: www.thekoreanbeautyshow.com

    Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

    K-BEAUTY NEWS HEADLINES

    • Korea updates its visa-free entry list for visitors to Korea
    • Korea’s cosmetic exports totalled $9.225 billion last year, the largest in the country’s history

    QUESTION OF THE WEEK - Which Korean beauty brands used recycled plastic?

    Lauren answers a listeners question about Kbeauty brands that use PCR plastic.

    NEW K-BEAUTY RELEASES ON STYLE STORY

    • Benton Honest Eyelash Serum (10ml)
    • Benton Goodbye Redness Centella Spot Cream(15ml)

    NEW K-BEAUTY REVIEWS

    • APLB Blackout Cleansing Oil
    • Jelly Ko Bubble Tea Steam Cream

    RECOMMENDATION OF THE WEEK

    • Asian Boss - A great resource to get a feel for what the average person on the street in Korea thinks about topical social and political issues.

    See omnystudio.com/listener for privacy information.


    Korean Body Care Mar 23, 2022
    Show notes

    Korean body care products don’t get as much air time as face products. On today’s episode, Lauren discusses why that is, some of the key differences between western body care and Korean body care as well as the importance of Jjimjilbang (sauna) culture in Korea.

    Access Today's Full Show Notes: https://stylestory.com.au/blogs/style-story/korean-body-care

    CONNECT WITH ME

    Instagram: www.instagram.com/lauren.kbeauty

    Shop Kbeauty: www.stylestory.com.au

    Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

    Jelly Ko’s Instagram: www.instagram.com/jellyko_official

    Facebook: www.facebook.com/stylestory.au

    Website: www.thekoreanbeautyshow.com

    Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

    Episode Summary:

    • Korean Jjimjilbang Spa Culture
    • Where To Go To Visit Jjimjilbang in Korea
    • Body Soaps, lotions etc
    • Exfoliators
    • Body Mists
    • Foot Masks
    • Hand Care

    See omnystudio.com/listener for privacy information.


    Is Clean Beauty setting back the future of the Korean cosmetics industry? Mar 21, 2022
    Show notes

    On today’s episode of the Korean Beauty Show, Lauren discusses Ahn In Suk's (Director of the Korea Institute of Dermatological Sciences) latest YouTube video discussing whether the focus on ingredients lists and green grade ratings is setting back the future of the Korean cosmetics industry. Lauren also answers a listener’s question about Korean cleansing sticks.

    Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/is-the-ewg-setting-back-the-future-of-the-korean-cosmetics-industry

    CONNECT WITH ME

    Instagram: www.instagram.com/lauren.kbeauty

    Shop Kbeauty: www.stylestory.com.au

    Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

    Jelly Ko’s Instagram: www.instagram.com/jellyko_official

    Facebook: www.facebook.com/stylestory.au

    Website: www.thekoreanbeautyshow.com

    Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

    EPISODE SUMMARY:

    KBEAUTY NEWS HEADLINES: Is the EWG Setting back the future of the Korean cosmetics industry?

    • Ahn Insuk, Director of Korea’s Institute of Dermatological Sciences says that green grade rating systems like those used on Hwahae and rating systems like the EWG are actually setting back the future of the Korean beauty industry.
    • In a video released to her YouTube channel, she explained that she doesn’t think it’s necessary to check whether cosmetics contain harmful ingredients for the human body.
    • Lauren discusses her thoughts on this and the proliferation of brands claiming to avoid so-called “harmful ingredients.”

    Watch Ahn Insuk’s Video “The Truth About Cosmetic Ingredients” Here: https://youtu.be/MQAaEmpOYas

    QUESTION OF THE WEEK: What are Cleansing Sticks?

    New Kbeauty Products on STYLE STORY:

    • Hanyul Yuja Face Oil (30ml) is ideal for those with dull, fatigued, tired looking skin. Hanyul's Yuja Face Oil contains 82% Yuja extract, providing skin with a rich antioxidant boost. 5% Niacinamide acts as a brightening powerhouse to help reduce the appearance of spots and dull skin.
    • Hanyul Pure Artemisia Watery Calming Toner (150ml) is a calming toner that contains baby mugwort to provide a soothing effect on skin. It can also improve skin's texture and appearance.

    Korean Beauty Product Reviews of the Week:

    • 5 star review for d’Alba Piedmont First Spray Serum.
        • So worth the price
        • “Wow! Never again will I buy the cheap sprays that supposedly "hydrate" your skin when all they really do is have the opposite effect. This stuff is actual skin care in a spray bottle. You can feel the mist of serum on your skin and it actually hydrates - I use it all throughout the day if I feel dry or if I want to feel fresh or refresh my makeup. It's so good for travelling on a flight as well. It is expensive but so so worth it and it lasts ages.”
    • 5 Star Review for One Thing Centella Asiatica Toner
      • In love
      • “Hydrates my skin and soooo suitable for those with sensitive to combination skin types.”

    RECOMMENDATION OF THE WEEK

    • If I Had Your Face by Frances Cha

    STYLE STORY - Your Go-To for Kbeauty

    See omnystudio.com/listener for privacy information.


    Why Your Eye Cream Isn’t Working Mar 16, 2022
    Show notes

    On today’s episode of the Korean Beauty Show, Lauren discusses 8 reasons why your eye cream isn’t working and what to do about it, plus some of the best Korean beauty eye creams on the market.

    CONNECT WITH ME

    Instagram: www.instagram.com/lauren.kbeauty

    Shop Kbeauty: www.stylestory.com.au

    Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

    Jelly Ko’s Instagram: www.instagram.com/jellyko_official

    Facebook: www.facebook.com/stylestory.au

    Website: www.thekoreanbeautyshow.com

    Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy


    Access Today's Full Show Notes:

    https://stylestory.com.au/blogs/style-story/why-isnt-your-eye-cream-doing-its-job

    Episode Summary:

    • What Causes The Signs Of Aging Around Our Eyes?
    • What Can Eye Creams Actually Do?
    • Reasons Why Your Eye Cream Isn’t Working:
      • You’re not giving it enough time
      • You’re going overboard
      • You’re not using sunscreen properly
      • You’re not getting enough sleep
      • You don’t have the right expectation for your eye cream
      • Your eye makeup remover is too greasy
      • You’re not applying your products in the best order
      • You’re using your eye cream on dry skin

    Korean Eye Creams I Love

    • Best Bang For Buck
    • Most Hard-Working
    • Best for Dark Circles
    • Multi Purpose
    • For Snail Lovers

    See omnystudio.com/listener for privacy information.


    Is KBeauty Getting More Expensive? Mar 15, 2022
    Show notes

    On this week’s news update episode of the Korean Beauty Show podcast, Lauren discusses the price of Kbeauty products rising and answers a listener’s question about what the new President of Korea might mean for visitors to Korea, foreigners and women. Lauren also introduces a new show segment “Recommendation of the Week”.

    Access Today's Full Show Notes at:

    https://stylestory.com.au/blogs/podcast/is-kbeauty-getting-more-expensive

    CONNECT WITH ME

    Instagram: www.instagram.com/lauren.kbeauty

    Shop Kbeauty: www.stylestory.com.au

    Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

    Jelly Ko’s Instagram: www.instagram.com/jellyko_official

    Facebook: www.facebook.com/stylestory.au

    Website: www.thekoreanbeautyshow.com

    Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

    Kbeauty News Headlines - Price of Cosmetics is Rising Because Raw Material Prices Have Risen

    • Which Korean beauty brands and products are affected
    • What this means for the K-beauty industry


    Question of the Week - What does the new President mean for Korea?

    • Korea has a new President, Yoon Seok Yeol
    • What does this mean for Korea, foreigners in Korea, visitors to Korea and women in Korea? Lauren discusses


    New Kbeauty Product Releases

    Two new Korean makeup releases on the STYLE STORY website by popular demand:

    • Skinfood Salmon Dark Circle Concealer Cream #1 Blooming Light Beige
    • Skinfood Peach Cotton Multi Finish Powder


    New Kbeauty Reviews

    • Tosowoong Ovalicin Cream

    “Instant relief

    Instantly soothe my currently irritated skin due to barrier comprised. The cream is thicker yet smooth and I can comfortably applying it generously though not needed over other serums and moisturiser without experiencing any pilling. I have even tried it over my makeup when my skin decided to flare up in the middle of a very long day and surprisingly it worked! I love the tea tree smells too as it reminded me of my childhood. Overall, I really love this product, it’s a gem.”

    • APLB Derma Daily Repair Cream


    “Really like it I've tried a lot of moisturisers and this is gorgeous The texture is beautiful and it did a really good job of hydrating my really dry skin as it's quite thick but absorbs well”

    Recommendation of the Week

    • K-Drama “Juvenile Justice” on Netflix
    • A good watch to get an overview of some of the issues facing youth in Korea and how the criminal justice system works.

    See omnystudio.com/listener for privacy information.


    Kbeauty Tips for Reapplying Sunscreen Over Makeup Mar 09, 2022
    Show notes

    On this week’s Kbeauty deep dive episode, Lauren discusses how to reapply sunscreen on top of makeup, plus some Korean beauty products and hacks that can help.

    CONNECT WITH ME

    Instagram: www.instagram.com/lauren.kbeauty

    Shop Kbeauty: www.stylestory.com.au

    Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

    Jelly Ko’s Instagram: www.instagram.com/jellyko_official

    Facebook: www.facebook.com/stylestory.au

    Website: www.thekoreanbeautyshow.com

    Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

    Episode Summary

    • Why Sunscreen Is Essential
    • Starting With The Right Base
    • Consider Swapping Your Foundation For A BB Cream
    • Patting Sunscreen Over Makeup
    • Matching Liquids with Liquids
    • Opt for lighter weight sunscreens
    • Tips for limiting your sun exposure
    • My thoughts on SPF mist products

    Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/kbeauty-tips-for-reapplying-sunscreen-over-makeup

    See omnystudio.com/listener for privacy information.


    How Korean Beauty Bloggers will be affected by the new influencer marketing laws Mar 07, 2022
    Show notes

    On this week’s episode, in addition to announcing the winner of our podcast review competition, Lauren discusses the recent headlines announcing that the TGA has clarified that its Advertising Code applies to influencer marketing. She answers a listener’s question about watery oils. Plus, find out which new Korean beauty brands have just landed at STYLE STORY.

    CONNECT WITH ME

    Instagram: www.instagram.com/lauren.kbeauty

    Shop Kbeauty: www.stylestory.com.au

    Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

    Jelly Ko’s Instagram: www.instagram.com/jellyko_official

    Facebook: www.facebook.com/stylestory.au

    Website: www.thekoreanbeautyshow.com

    Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

    Episode Summary

    K-Beauty News Headlines:

    • You can now shop Korean beauty online in Australia at Woolworths Everyday Market. Shop your groceries along with hundreds of Korean beauty products on the Woolworths website.
    • The TGA has recently clarified that its Marketing Code also applies to influencers. Lauren discusses what this means for brands, influencers and Asian beauty bloggers, particularly when it comes to reviewing regulated products like sunscreens and products making anti-aging and whitening claims.

    Question of the Week:

    • Lauren answers a listener’s question about watery oils, what exactly are they, who would benefit from using them and where they fit into a routine

    New Product Releases:

    • There are 27 new releases on the STYLE STORY site this week
    • Lauren highlights new brands SKIN1004, TOCOBO, Hanyul, Lagom

    Winner of our product review competition

    New Product Reviews Left on the STYLE STORY Website

    • iUNIK Beta Glucan Serum
    • Dr Ceuracle Propolis Ampoule

    For Today's Full Show Notes visit: https://stylestory.com.au/blogs/podcast/how-korean-beauty-bloggers-will-be-affected-by-the-new-influencer-marketing-laws

    See omnystudio.com/listener for privacy information.


    Hottest Beauty Procedures in Korea - HIFU Mar 02, 2022
    Show notes

    On today’s episode of the Korean Beauty Show podcast, Lauren discusses one of the hottest lunchtime lifting procedures in Korea, HIFU. She discusses the three main machines being used (Ulthera, Shurink and Liftera), the differences between them and what to expect if you are having the treatment.

    CONNECT WITH ME

    Instagram: www.instagram.com/lauren.kbeauty

    Shop Kbeauty: www.stylestory.com.au

    Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

    Jelly Ko’s Instagram: www.instagram.com/jellyko_official

    Facebook: www.facebook.com/stylestory.au

    Website: www.thekoreanbeautyshow.com

    Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

    Everything you need to know about HIFU procedures Ulthera, Shurink and Liftera:

    HIFU - Stands for high intensity focused ultrasound

    • A non-surgical lifting treatment
    • Goes deeper than just the skin’s surface and encourage regeneration of the skin’s collagen from deep within.
    • The three most popular in Korea are Ulthera, Shurink and Liftera
      • Differences between them
    • What happens during the procedure
    • Does it hurt?
    • What to expect after treatment
    • What does HIFU do?
    • Who should do a lifting treatment?
    • Main pros and cons of these treatments
    • Can HIFU replace a facelift?

    Access Today's Full Show Notes at https://stylestory.com.au/blogs/podcast/hottest-beauty-procedures-in-korea-hifu

    See omnystudio.com/listener for privacy information.


    Makeup is making a comeback & how to pick the perfect Korean primer Feb 28, 2022
    Show notes

    On today’s episode of the Korean Beauty Show, Lauren discusses the recent news headlines that Korea’s makeup industry is set to bounce back, plus answers a listener’s question about how to pick the perfect Korean makeup primer.

    CONNECT WITH ME

    Instagram: www.instagram.com/lauren.kbeauty

    Shop Kbeauty: www.stylestory.com.au

    Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

    Jelly Ko’s Instagram: www.instagram.com/jellyko_official

    Facebook: www.facebook.com/stylestory.au

    Website: www.thekoreanbeautyshow.com

    Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

    Kbeauty News Headlines - Cosmetic Stocks Are Up on Expectation that Mask Wearing Is On Its Way Out

    • Cosmetics stocks shot up on the expectation that mask wearing is on its way out and makeup is making a comeback
    • Expectations are rising that it is time for the colour cosmetics industry to exit the "beauty recession" it has been in for two years since the outbreak of COVID-19.
    • Amorepacific, LG Household & Healthcare, Clio, AbleCNC, Tony Moly, Cosmax, Kolmar Korea and more all enjoyed an increase in stock price
    • U.S. health authorities are expected to ease guidelines for wearing masks, with Korea to follow suit


    Question of the Week: Which Korean makeup primer should I use?

    • Depends on your goal and your skin type.
    • Lauren runs through the best Korean makeup primers for a matte look, dewy look and the different skin types

    New Korean Skincare Product Releases on STYLE STORY:

    • Round Lab Dokdo Toner (Super Size version)
    • Dr G Red Blemish Clear Cream

    New Kbeauty Product Reviews:

    • Tosowoong Ovalicin Cream
    • APLB Black Snail Cream

    See omnystudio.com/listener for privacy information.


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