The Korean Beauty Show Podcast

Latest Episodes:

Hottest Korean Hair Trends in 2022 May 04, 2022

Show notes

Lauren discusses the hottest Korean hair trends in 2022, including soft perms, pink hair, streaks, baby bangs, pixie cuts and more. Plus, she reveals the top trending treatments for hair that you can try at home, as well as some in-salon options to look into at a salon near you.

Access Today’s Full Show Notes at: https://stylestory.com.au/blogs/podcast/hottest-korean-hair-trends-in-2022

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

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Episode Summary:

Take a walk around Seoul this year and these are the hottest trending hairstyles you’ll see:

Soft perms
Pink Hair
Brown Hues
Streaks
Pixie Cut
Pale Blonde
Baby Bangs

Hair Treatments

If you want to incorporate some Korean hair treatments into your haircare routine, then these are the ones to add:

In Salon Treatments - Cinderella keratin hair treatment
At Home Treatments

Sparkling water
Water filters

Korean Hair Treatment Products to Try:

See omnystudio.com/listener for privacy information.

The Kbeauty Product That Sold 12 Million Units in a Year May 02, 2022

Show notes

On this week’s K-Beauty news wrap-up Lauren covers the K-Beauty product that has sold 12 million units in a year thanks to Korea’s “untact beauty” trend, some bad news for Sephora in Korea and concerns over the future growth of Hallyu (the “Korean wave”). Plus she shares her top picks for Mothers Day and the new guide to TGA advertising of skincare products in Australia

Access Today’s Full Show Notes: https://stylestory.com.au/blogs/podcast/the-kbeauty-product-that-sold-12-million-units-in-a-year

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

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Korean News Headlines

Sephora Korea has recorded losses 2 years in a row
Seoul aims to become a global hub for beauty and cosmetic businesses
The Korean Beauty Product that Sold 12 Million Units in a Year
Concerns around the growth of Hallyu

Question of the Week: If I’m using one product that has retinol in it can I use another product like a cream that has retinol in it? Or is that too much?

Mother’s Day Gift suggestions

Shop our Collection

New Korean Beauty Products at STYLE STORY

Cosmetic vs Therapeutic Claims Guide

New Korean Beauty Product Reviews

Recommendation of the Week:

Korean cooking Queen Maangchi

See omnystudio.com/listener for privacy information.

Do You Need Strong Skincare Acids? Apr 27, 2022

Show notes

Skincare acids are among the most popular ingredients right now, thanks to their ability to exfoliate chemically, as opposed to scrubbing away dead skin manually.

But do you need strong skincare acids? And how strong is "strong"? On Today's episode, Lauren answers all these questions & more, plus she introduces her top safety tips to follow when using acids.

Access Today's Full Show Notes:

https://stylestory.com.au/blogs/podcast/do-you-need-strong-skincare-acids-1

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

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Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

Episode Summary:

How Skincare Acids Work
What Is a Strong Acid?
Differences between acids
Does A Higher Percentage Mean I’ll Get Better Results?
What Happens If You Overdo It?
Does this just affect sensitive skin types?
My Top Tips For Getting the Most Out of Skincare Acids
My Top Safety Tips When Using Acids
Gentle K-Beauty Acids

See omnystudio.com/listener for privacy information.

The Best Skin Tips You’ve Learnt To This Day Apr 26, 2022

Show notes

On this week’s episode of the Korean Beauty Show Podcast, 6 listeners share the best skin tips they’ve learnt to this day, plus Lauren discusses the latest Kbeauty news headlines, including LG Household & Health Care’s acquisition of Creme Shop.

Access Today’s Full Show Notes at: https://stylestory.com.au/blogs/podcast/the-best-skin-tips-youve-learnt-to-this-day

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

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Kbeauty News Headlines

LG Household & Health Care Acquires Controlling Stake in Creme Shop

The Korean conglomerate acquired a 65% stake in Creme Shop, an LA based beauty brand. Industry watchers believe this will help the group diversify away from their reliance on the Chinese market, which accounts for a significant portion of the company’s total sales

Jelly Ko Dewy Glaze Toner is now available in the States at Verishop.com

US fans of Jelly Ko can now shop the latest release, Dewy Glaze Toner, online in America at Verishop
Products are shipped domestically throughout the US

KOTRA highlights growing opportunities for K-Beauty in Laos

Laos’ skincare market has doubled between 2015 and 2020, with Korea’s cosmetic exports to Laos shot up over 100% in 2021
Reports suggest the growing trend may be thanks to the popularity of Kbeauty products in neighbouring countries like Thailand

Question of the Week: What’s the best skin tip you’ve learnt to this day?

6 listeners share their best skincare tips

If you haven’t already joined K-Beauty Down Under, come and join and let me know what the best skin tip you’ve learned is.

New Kbeauty Products on STYLE STORY

MEDIFOAM Trouble Cure Patches (9ea) are a micro dart pimple solution designed to work quickly to help flatten and reduce the appearance of pimples. Needle pimple patches are perfect for those who get pimples deep under their skin.
Mary & May Niacinamide + Chaenomeles Sinensis Serum(30ml) is rich in flavonoids with excellent vitamin C and antioxidant effects. It helps to brighten skin tone and soften skin texture.

New Kbeauty Reviews on the STYLE STORY Website

APLB Collagen Peptide Moisture Cream

Missha Time Revolution First Treatment Essence

Recommendation of the Week

Unistella

See omnystudio.com/listener for privacy information.

The Problems with Korea’s Clean Beauty Trend Apr 20, 2022

Show notes

On today’s episode of the Korean Beauty Show, Lauren discusses the problems with Korea’s clean beauty trend. She delves into some of the myths being used by K-Beauty brands to market their products, issues with the rating apps and the industry’s reliance on the EWG Green Grade rating system.

Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/the-problems-with-koreas-clean-beauty-trend

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

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Episode Summary

If you use beauty products, it’s impossible not to have heard of clean beauty. These days you’ll see Korean beauty companies claiming that their products are “Free from Nasties”, use “Green Level Ingredients Only”, are “EWG Green Grade Approved”, “Toxin Free” and “Sustainability Friendly”.

When the average consumer sees this they think, “Great! I want my products to be clean. Well, I certainly don’t want dirty products!”

It’s only natural that you want your products to be good for your health and good for the environment.

But what if all of this was based on a lie?

On today’s episode, we’re covering:

What is Clean Beauty?
What’s the legal definition of clean beauty?
What are the blacklisted ingredients?
What’s the problem with clean beauty?
Why are natural products not necessarily safer than those containing synthetic chemicals?
Why can’t you make a blanket rule about whether a particular cosmetic ingredient is good or bad?
Are clean beauty products worth paying more for?

See omnystudio.com/listener for privacy information.

Seoul's Big Bet on Kbeauty Apr 18, 2022

Show notes

On this week’s Kbeauty news headlines episode of the Korean Beauty Show podcast Lauren discusses how the city of Seoul is betting big on Kbeauty as well as how some brands are being affected by lockdowns. Plus, she introduces new releases from SKIN1004 and the latest Korean beauty product reviews.

Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/seouls-big-bet-on-kbeauty

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

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Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

Episode Summary:

K-BEAUTY NEWS HEADLINE

Seoul’s Mayor Unveils his Plan for Kbeauty Brands

Seoul Mayor Oh Se-hoon unveiled his visions for K-beauty brands as he seeks reelection in the upcoming mayoral election on June 1.
He wants to promote the K-lifestyle to the world
Seoul will set up a special development zone for beauty and fashion in Dongdaemun

K-Beauty Brands Feeling the Impact of China’s Lockdowns

Some brands have been forced to temporarily close manufacturing plants as a result of China’s zero Covid strategy

Singles Inferno is back for a second season

Greenlight for Season 2 of the hit Korean reality dating series Single's Inferno.
The premise of the show is that five men and five women are "trapped" on a deserted island and the only way to escape is to shack up with someone.

QUESTION OF THE WEEK: Where should I start if I’ve never tried Korean beauty products before?

Start with one of our mini skincare sets:

K-BEAUTY RELEASES OF THE WEEK

Skin1004 Madagascar Centella Spot Cream (20ml), whichcontains high-purity Centella asiatica powder from Madagascar to increase the strength of damaged skin. It provides strong, soothing care to the skin after it has experienced spots and blemishes.
Skin1004 Madagascar Centella Toning Toner (210ml) is a daily toner that is perfect for those with oily and combination skin. It’s a watery style toner with a slightly acidic pH to match the pH balance of your skin

K-BEAUTY REVIEWS OF THE WEEK

Real Review for the K-Beauty All Star Set
“I really didn’t know where to start in terms of using a kbeauty process so I emailed staff. Received a really helpful comment back recommending this pack as a starting point to get a feel for different products. Best advice ever. Really enjoyed trying and using these products and have now moved on to purchasing some of the products to use on a regular basis. Thanks so much Style Story.”
Review for Jelly Ko Cherry Blossom Sleeping Mask
“Can I just say wow?! This mask has blown all other gels out of the water. A heavyweight gel that packs a punch. I don’t know if I can look at other gels the same. I may have found the one for life for me! This rich texture of this one makes it great for all skin types. My only con is the floral scent. It is not very potent and does not stay for long, but I’m not the hugest fan of them.”

RECOMMENDATION OF THE WEEK

Ode to My Father (국제시장) - 2014 Korean Film

See omnystudio.com/listener for privacy information.

K-Beauty & Rosacea Apr 13, 2022

Show notes

April is Rosacea Awareness Month. On today’s episode of the podcast, Lauren discusses the impact of this chronic and widespread facial disorder. She talks through what to do if you suspect you have rosacea and some at-home Kbeauty products that might be a good fit for those with skin sensitized by rosacea.

Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/k-beauty-rosacea

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

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Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

Episode Summary

What is Rosacea?
What are the Symptoms of Rosacea?
Risk Factors for Rosacea
Causes of Rosacea
Triggers for Rosacea
Dealing With Rosacea
Kbeauty Ingredients To Try
Skincare Ingredients To Avoid
Treatments
Top Korean Beauty products for relieving and soothing skin
Everyday tips for protecting your skin

See omnystudio.com/listener for privacy information.

Top K-Beauty Growth Areas in 2022 Apr 11, 2022

Show notes

On today’s Kbeauty news headlines update, Lauren discusses some of the top K-Beauty growth areas for 2022, including Korean brands seeking halal certification, cosmetics for pets and the rise of custom cosmetics.

Access Today's Show Notes:
https://stylestory.com.au/blogs/podcast/top-k-beauty-growth-areas-in-2022

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

Pinterest: https://www.pinterest.com.au/stylestoryau

Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

Episode Summary:

K-Beauty News Headlines

K-Beauty companies seeking halal certification grow in OIC Countries
Cosmax is tapping into the trend of personalised care

Growth in the sale of cosmetics for pets
Qantas and Jetstar to start direct flights from Sydney to Seoul
K-Beauty Now Available at Woolworths in Australia

New Kbeauty Products at STYLE STORY

Rovectin Clean Lotus Water Cream (60ml)

Rovectin Clean Marine Micellar Deep Cleansing Water (400ml)

K-Beauty Reviews

5 Star for Jelly Ko Dewy Glaze Toner:
“So Hydrating!
Absolutely love this toner! It is so hydrating and feels amazing to use. The bottle is also so beautiful, I'm obsessed.”

5 Star Review for Subi Holo Dream Brightening Pore Minimizing Mask
“Life Saver
Whenever I have a breakout or am feeling congested this mask is my go to. I leave it on for five minutes at night and the next day my skin is always so much clearer and smoother. I love how creamy and beautiful it is”

See omnystudio.com/listener for privacy information.

Behind the Scenes of a K-Beauty Launch Apr 06, 2022

Show notes

On today’s episode, Lauren discusses what goes into launching a new Korean beauty product. She talks through the process of making Jelly Ko’s latest product, Dewy Glaze Toner, and what took place in the 573 days from start to finish.

Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/behind-the-scenes-of-a-k-beauty-launch

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

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Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

Episode Summary:

The concept phase - deciding what to make and why
Cosmetic formulation - working with a cosmetic chemist
Finalising the product - ingredients, colour, scent
Regulatory checks
Packaging a product
Container creation and stability testing
Box design and creation
Manufacturing sample sizes
Transportation - moving products around the world

See omnystudio.com/listener for privacy information.

A Marriage in K-Beauty Heaven Apr 04, 2022

Show notes

On this week’s Kbeauty news update episode Lauren covers the rise of live streaming by Chinese re-sellers in Korean duty free stores, a marriage between two of the biggest KBeauty stars in the world and a special new product release 1.5 years in the making.

Access Today's Full Show Notes:

https://stylestory.com.au/blogs/podcast/a-marriage-in-kbeauty-heaven

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

Pinterest: https://www.pinterest.com.au/stylestoryau

Tik Tok: https://vt.tiktok.com/ZSaHUgHL/