The Jasmine Star Show

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**The Jasmine Star Show**

The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.

Latest Episodes:

How to Build Your Personal Brand as a High-Achieving Entrepreneur Aug 20, 2024

Show notes

Real talk: a strong personal brand can act as a protective moat for your business.

Apple? Stronger because of the Steve Jobs brand.

Tesla? Better known because of Elon Musk.

Spanx? Iconic because of Sara Blakely.

Yes. It’s that important.

But here’s the deal: even high-achieving entrepreneurs struggle with impostor syndrome. In fact, it can be even more intense.

As you gain visibility and achieve success, you might doubt whether you truly earned it, worry that others might see you as just lucky, or fear that your team or clients will lose confidence in you.

These doubts can be paralyzing, but pushing through them is so (SO!) necessary to reach your next level.

In this episode, you’ll learn why building a personal brand is the best use of your time and a five-step framework for building it.

Click play to hear all of this and…

(00:00:00) The concept of personal branding and its importance for business success.

(00:03:05) Statistics about consumers and personal brands.

(00:05:13) How personal brands can act as a protective moat for businesses.

(00:08:17) How building a brand leads to optionality and freedom.

(00:09:33) The two main obstacles preventing personal brand development.

(00:10:26) How impostor syndrome affects even successful entrepreneurs.

(00:11:27) What 6, 7, and 8-figure business owners say about building a personal brand.

(00:15:45) What I learned from interviewing branding agencies.

(00:17:28) The importance of assembling a supportive and flexible video team for branding efforts.

(00:23:55) The need for content pillars to build trust and likeability.

(00:24:59) My advice on choosing your content frequency and the right platforms for personal branding.

(00:26:32) How to allocate time for creating different types of content.

(00:28:30) What I’m trying to approve in my business right now (and what’s next).

Listen to related episodes:

For full show notes, visit:

jasminestar.com/podcast/episode463

A Playbook for First-Time Founders with Nancy Twine Aug 15, 2024

Show notes

If you’re in the thick of building, scaling, your pivoting your business or your career: LISTEN UP! (Yes, in all caps!)

This episode is for you.

Today’s guest is sharing a blueprint on how to grow, pivot, and scale successfully (even if you’re literally starting from scratch.)

Nancy Twine is the founder of the natural haircare company Briogeo. She’s also an entrepreneur, investor, and advisor. She made a courageous pivot from a high-powered career on Wall Street to launching a successful beauty brand (at Sephora, no less!)

So today, we’re talking about the business of the business.

Nancy so graciously opens up about the early days of building Briogeo, the hurdles she faced while changing careers, and the bold go-to-market strategies she deployed when first building her brand.

And the best part? Nancy goes DEEP into how she built her business by meeting tons of the right people… one step at a time.

Click play to hear all of this and…

(00:03:13) How to transition into a new career path (even if your current one is already uber-successful)

(00:07:01) Nancy’s approach to social media as an early adopter of influencer marketing

(00:15:12) Developing authentic influencer partnerships and why authenticity WINS in brand collaborations

(00:17:33) Nancy's journey of bootstrapping her business (and landing a partnership with Sephora early on!)

(00:19:31) What to do when you need to take additional funding (even if your business is scaling rapidly)

(00:20:23) Why you need to be aligned with investors, not only financially but in values and vision

(00:21:42) How to respond to sudden market changes

(00:26:29) Nancy's perspective on what it really means to build a legacy and how you can start building it TODAY regardless of where you are in your journey

(00:27:01) Why mentorship and listening to other people’s stories opens up your perspective to what’s possible

(00:29:10) How to shift your mindset if you’re struggling with comparing your business to someone else’s

(00:32:01) Nancy’s three-step process to developing leaders on your team

(00:35:36) The importance of resilience and self-wellness for entrepreneurs in the 0 to 1 phase

Listen to Related Episodes:

For full show notes, visit jasminestar.com/podcast/episode462

Connect With Nancy:

Instagram: https://www.instagram.com/nancytwine
Podcast: https://nancytwine.com/
Website:https://www.instagram.com/makersmindsetpodcast/

Dream Makers Founders Grant ($1,000,000):

https://nancytwine.com/thegrant/

How to Build Long-Lasting Client Relationships in Business Aug 14, 2024

Show notes

If you’re a 7-figure business owner ready to create a powerful brand, learn high-level marketing strategies, and build systems that scale alongside a group of talented 7-figure entrepreneurs, you must click >>HERE<< to be added to the waitlist for my upcoming mastermind. You'll be first to hear when we open applications.
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She started off buying my $12 digital downloads ten years ago, then she became a member of Social Curator, and last year she invested in my Mastermind.

I’m so glad she did, because believe me when I say, Angie McPherson (Brand Photographer and Coach) always makes back her investments. It’s a mindset. A mindset you can develop too.

And you know what you can also learn? How to build long-lasting client relationships (just like me and Angie’s!) that lead to mutual growth and success.

In this episode that originally aired on The Angie McPherson Show, you’ll learn the signs that it’s time to pivot, the mindset to have when investing in yourself, and how to build a loyal client base.

Click play to hear all of this and…

(00:00:00) Business longevity and customer journeys.

(00:01:58) Angie’s mindset around investing and how it pays off in her business.

(00:03:34) A candid conversation about Angie’s investment in my first mastermind cohort and how she generated the funds to invest.

(00:06:24) Strategies to attract loyal clients and turn them into brand evangelists.

(00:08:24) My research methods for understanding audience needs.

(00:16:27) The importance of having a structured product suite to serve clients effectively.

(00:19:53) Advice for when you're hesitant to pivot due to fear of failure or uncertainty.

(00:24:30) The importance of nurturing relationships with key supporters and clients.

(00:26:47) The importance of being genuine and authentic when connecting with others in business.

For full show notes, visit: jasminestar.com/podcast/episode461a

Listen to Related Episodes:

How to Identify and Lead A, B, and C Players for Business Success Aug 13, 2024

Show notes

Your team is mostly made up of two kinds of people: donkeys and unicorns.

Lemme explain: Unicorns are high-achievers who can create and manage systems independently, while donkeys are reliable executors of the tasks within the systems (both are important to your organization).

Most teams consist primarily of donkeys, and you know what? That's perfectly okay. The key is to build airtight systems and processes that allow everyone to excel.

In this episode, you’ll learn how to tell the difference between A, B, and C players on your team, how to help B players advance in your organization, and my framework for giving performance reviews,

Click play to hear all of this and…

(00:00:00) How to understand A, B, and C players in your team.

(00:01:57) How to categorize the different types of people on your team.

(00:02:57) What it means to have a team of “unicorns” and “donkeys”.

(00:05:55) Three key traits to recognize A players within a team.

(00:07:48) Steve Jobs' “A Player Philosophy”.

(00:08:42) How I define A players and prevent them from leaving the organization.

(00:10:39) The key differences between A players and B players.

(00:11:43) What you need to know about C players.

(00:13:38) A personal story of letting a team member go when they weren’t meeting expectations.

(00:17:27) Four steps for conducting effective performance reviews.

(00:22:13) Why you must create a culture where feedback is accepted and sought out.

For full show notes, visit https://jasminestar.com/podcast/episode461

Listen to Related Episodes:

Resources:

Let’s Hear It for B Players, Harvard business review, Thomas J. DeLong

Three Tips to Achieving Greatness In Business and Leadership with Will Guidara [10 min] Aug 08, 2024

Show notes

Ever wondered what it takes to truly achieve greatness in your industry?

Spoiler alert: it all starts with ONE IDEA.

Today, I'm thrilled to bring back Will Guidara, a visionary whose journey to the top is rooted in the concept of "unreasonable hospitality."

What blew my mind was how such a profound concept was birthed through the power of collaboration. Will's story confirmed my passion for fostering a culture of feedback and growth.

In this episode, you'll learn exactly how Will empowers his team, creates a feedback-oriented culture, and leads his team to victory.

Click play to hear all of this and:

(00:00:23) What it means to apply the concept of “Unreasonable Hospitality” to everything you do in business
(00:01:26) The top traits of a great leader and the KEY to empower your team
(00:06:02) How to create a culture of feedback and growth (yes, feedback and criticism are highly encouraged!)

Listen to Related Episodes:

Connect With Will on Instagram:

https://www.instagram.com/Wguidara

For full show notes, visit jasminestar.com/podcast/episode460

Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro Grant Aug 06, 2024

Show notes

Let’s just keep it real for a moment: Pivoting in business can be scary. Especially when you’ve had previous massive success.

And letting that fear reign is EXACTLY what’s keeping many entrepreneurs from getting to their next level.

But my guest today is here to show us how she broke through those barriers…by launching a second brand that went completely viral on social media and cultivating a new (and organic!) community!

Michelle Cordeiro Grant went from founding (and exiting) the lingerie brand LIVELY to launching GORGIE, a wellness-focused energy drink that’s disrupting the consumer goods market.

I got literal goosebumps listening to her approach to market research and brand building…it’s simply GENIUS (and something that you will be able to replicate in your business.)

Click play to hear all of this and:

(00:02:24) How Michelle (successfully) founded two different companies in two different markets

(00:04:54) The benefits of creating a brand-led and community-driven company

(00:07:01) The emotional journey of selling a company and figuring out your next step

(00:10:27) How to analyze the market to identify gaps that your business can leverage

(00:11:54) The process of using social media for market research

(00:16:03) The best qualities to look for in mentors and business partners

(00:21:06) Why you need to build in public and cultivate a community before launching

(00:22:35) How you can host in-person events for your business before your end product is finished

(00:32:18) Michelle’s journey of getting GORGIE into Whole Foods (her first choice!)

(00:33:42) The differences between DTC, retail, and Amazon strategies

(00:35:36) What makes a brand “sticky” (and how to have customers come back for more)

(00:38:53) How to implement a successful user-generated content strategy

(00:52:24) How to build your business while also prioritizing your family

Listen to Related Episodes:

For full show notes, visit jasminestar.com/podcast/episode459

How to Build Your Self Trust to Make Better Business Decisions Aug 01, 2024

Show notes

Can you think of one (yes, just one) business decision you’ve been avoiding?

Hiring a team member? Rebranding your business? Raising your prices?

Well, what if you took the expectation of the outcome away and just let making the decision be the win?

Because here’s the deal: Making a decision, any decision, is a sign of progress, growth, and self-trust. It means you’re taking action and moving forward, rather than staying stuck in indecision.

And once I learned how to trust myself to make decisions FAST—it all changed in the best way possible. Friend, I want the same for YOU.

In this episode, you’ll learn frameworks for building self-trust, how to build a strong inner-foundation, and strategies for making confident decisions.

Click play now to hear all of this and…

(00:00:00) The importance of self-trust and how it helps you build confident decisions as business owners and leaders.

(00:00:53) How I practiced “stacking bricks” to build up my self-trust.

(00:04:09) The impact of seeking external validation and the importance of focusing on internal momentum and direction to build self-trust.

(00:06:13) Real life examples of self-trust when making difficult decisions.

(00:13:54) The Self-Trust triangle framework and how YOU can use it to strengthen your self-trust.

(00:15:57) The importance of trusting yourself in decision making and the impact of doubt on making choices.

(00:22:33) Why you need to get clear on personal goals and measuring success internally.

(00:23:28) The significance of acknowledging and celebrating personal wins.

(00:24:30) The process of getting out of your comfort zone, trying new things, and learning from experiences.

Are you ready to join a mastermind so you can finally get clarity on what you want AND see results? Join the waitlist >>HERE<< and be the first to know when I start accepting applications for the next cohort of my mastermind. Jasminestar.com/mastermindwaitlist

Related Episodes to Listen to:

For full show notes, visit: https://jasminestar.com/podcast/episode458

Developing and Refining Offers That Lead to a Killer Transformation with Julie Solomon [14 min] Jul 30, 2024

Show notes

Have you ever wondered how extremely successful business owners develop and evolve their product suite?

Well, you’re in luck, in a recent exclusive keynote session from the Increase Your Visibility Intensive, Julie Solomon, Visibility, Brand Strategy, and Brand Deal Coach so graciously shares how she did exactly that.
And the best part? She not only shares how she created her product suite, but also how she strategically refined, priced, and sold each offering to align perfectly with her target audience's needs and desires.
In this episode, you’ll learn the importance of client transformation, knowing your customer readiness, and having the right mindset for business success. (You’ll also hear how Julie waited to see her customer needs before creating new offers.)

Click play to hear all of this and…

(00:01:46) The inside scoop on how Julie developed her product suite and the evolution of her offers

(00:04:28) Julie shares her mindset and strategy behind creating and refining her first offer, "Pitch It Perfect."

(00:06:16) The evolution of Julie’s product suite, the mindset behind the changes, and her decision to wait and understand the customer's next step before creating new offers.

(00:09:06) How Julie knew it was time to develop her group coaching and mastermind programs.

(00:11:19) How Julie defined the value proposition and differentiation in her programs.

(00:13:16) The BRILLIANT way Julie decided to develop her offers.

For full show notes, visit https://jasminestar.com/podcast/episode457

Influencer Marketing and Running MULTIPLE Businesses at Once: What You Need to Know with Dan Fleyshman Jul 25, 2024

Show notes

Real talk: Influencer marketing is here to stay, there’s no doubt about it.

But how do you get started? What do you need to know beforehand? And how do you leverage its power to scale your business (without needing millions in capital?)

That's just one of the many (MANY!) reasons I invited Dan Fleyshman, the youngest founder of a publicly traded company and a mastermind in the entrepreneurial world, as a guest on the show.

In our conversation, Dan methodically walks us through his diverse portfolio, showing us how he’s been an angel investor for over 43 companies, including investing in brands and apps through influencers. Dan also shares his success story of launching a store chain (IN THE MIDDLE of the pandemic, nonetheless.)

In this episode, you’ll learn the nuances of influencer marketing and the strategies that have propelled his ventures to the forefront of their industries.

Click play to hear all of this and…

(00:00:55) Dan’s extensive investment portfolio and what it took to get there.

(00:02:52) How Dan allocates his time and energy while managing different business ventures.

(00:03:19) The challenges Dan faced when growing a new business during the pandemic.

(00:11:00) Dan’s influencer marketing strategy and how to make your collaboration with influencers a success.

(00:15:49) How small businesses can get started with local influencers.

(00:18:16) The different types of influencers and how to calculate and negotiate the rates for each type.

(00:21:09) How Dan hired a CEO to handle all operations and its impact on business growth.

(00:26:24) A behind-the-scenes look into running a public company.

(00:31:35) The potential impact of AI influencers in the future of marketing.

(00:36:39) Dan’s honest thoughts about the increasing capabilities of AI and what it means for different platforms.

(00:38:28) Why we tend to resist change when it comes to new technologies and how to embrace it instead.

(00:43:27) The importance of in-person interactions and events in building relationships.

(00:48:20) The ripple effects of charitable actions and the importance of inspiring others to replicate similar initiatives.

Listen to Related Episodes:

For full show notes, visit jasminestar.com/podcast/episode456

Gary Vaynerchuk’s Growth Accelerator Program: My Experience and Key Takeaways (So Far) Jul 23, 2024

Show notes

I’ve always said that if I’m the dumbest, poorest, and least experienced person in the room then it’s the right room for me.

Well…honey, in Gary Vaynerchuk’s Growth Accelerator Program (Vyve), I was in the perfect room.

From watching Gary’s team and Chief of Staff facilitate the entire event to the hearing Gary’s state of the union talking about marketing, the experience was nothing short of transformative.

And please believe: I’m sharing it all with YOU.

In this episode, you’ll get a front row seat to my experiences, insights, and key takeaways from the Growth Accelerator Program.

Click play to hear all of this and…

(00:00:00) The transformative invitation I’ve received.

(00:05:28) The question JD asked me that prepared me for this huge event.

00:07:05) My insane (and slightly terrifying) experience at Rockefeller Plaza.

(00:09:44) My #1 goal at lunch with the other members of the growth accelerator.

(00:12:08) The questions I asked Gary Vee’s team to help me attract high-level talent, vision cast, and shape future offers.

(00:15:07) The emotional connections I felt when visiting Nasdaq (and the conversation I had with my dad about it).

(00:22:04) The moment I’ll NEVER forget with Gary Vee.

(00:24:50) The questions I asked Gary's Chief of Staff.

(00:28:05) 90% of what we focused on day two of the growth accelerator.

(00:31:58) The importance of building a strong team and casting a vision as a founder and CEO.

(00:34:39) What’s next in the growth accelerator (meetups, dinners, and in-person events) with Gary.

(00:37:27) The team dynamics at VaynerMedia and the importance of growth potential and replicating success.

For full shownotes visit, https://jasminestar.com/podcast/episode455

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