The Jasmine Star Show

Latest Episodes:

The Secret to Making (Lots of) Money with Digital Offers Jan 28, 2025

Show notes

→ Join my LIVE course experience, Your Biggest Launch Ever, NOW before doors close on February 4, 2024 at 5pm PT: **biggestlaunchever.com** ←

In this episode, we’re getting down to business—literally. I’m pulling back the curtain on the secrets to creating a digital offer that doesn’t just sell…but sells BIG.

Here’s the deal: Whether you’ve tried selling before and felt discouraged by the results, or you’re dreaming about creating an offer but don’t even know where to start, this episode will give you exactly what you need to move forward with clarity and confidence.

Because here’s what I know: Anyone can make money online with just two things: a truly irresistible offer and a proven, repeatable plan to sell it.

And the best part? You don’t need special skills or a huge following to make it happen.

I’ll show you how to create an offer that’s so good, people can’t wait to hand you their credit card. Then I’ll teach you how to use my Repeatable Revenue Plan to sell it over and over again—predictably, consistently, and with way less stress.

Click play to hear all of this and:

🎯 What makes an offer irresistible: You already have the knowledge to create something people want. Now I’ll show you how to package it in a way that solves their key problems and feels like a no-brainer purchase.
🔁 The Repeatable Revenue Plan: My step-by-step framework that has generated over $23 million in sales (and counting!). You’ll learn how to set it up once and use it again and again for consistent results.
💡 What really makes people buy: Why urgency is the ultimate sales secret, and how to use bonuses, discounts, and deadlines to inspire action.

For full show notes, visit jasminestar.com/podcast/episode513

$300K in 30 Days? Here’s How Cathryn Lavery Crowdfunded Her Success Jan 23, 2025

Show notes

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←
Ever wondered what it's like to build, sell, and then buy back your own company?

You're in for a masterclass in resilience, strategic planning, and personal growth with today's guest, Cathryn Lavery.

Cathryn is the powerhouse behind BestSelf Co., a brand that revolutionized goal-setting with its innovative journals.

In this episode, we dive into her journey—from crowdfunding her first journal and raising over $300K in just a month, to navigating embezzlement, partnership struggles, and ultimately selling and re-acquiring her business.

Click play to hear all of this and:
(00:04:30) The one thing you need to build before launching a successful crowdfunding campaign.

(00:06:04) How to set up rewards to keep your crowdfunding campaign simple.

(00:07:24) How backers can supercharge your campaign.

(00:08:46) The details of Cathryn's first crowdfunding victory.

(00:10:58) How to navigate the game of logistics after a successful crowdfunding campaign—because the hard part comes next.

(00:12:51) The key to setting up your timelines and delivering on customer expectations.

(00:13:31) How to know when it’s time hire help.

(00:16:03) How Cathryn got invited to Tony Robbins’ event?

(00:17:01) What Cathryn learned during her experience in Fiji with top mentors.

(00:19:16) The marketing strategies you need to implement to accelerate your scaling process.

(00:19:59) How to innovate in a category packed with competition.

(00:28:07) Why being a problem-based company trumps being product-focused.

(00:28:47) What happens when business partnerships go south.

(00:34:22) Bouncing back after uncovering embezzlement. Cathryn details the legal battle and how she fought to protect her company.

(00:42:03) What happens after you sell your business. Cathryn opens up about the personal projects she took on and the shift in her mindset.

(00:46:20) Why Cathryn decided to take back the reins at BestSelf.

(00:49:57) How AI is helping Cathryn streamline her business operations in ways that save time and money.
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Connect With Cathryn:

Instagram: https://www.instagram.com/cathryn.lavery/
Check out BestSelf (Use Code JASMINE for 20% off): https://bestself.co/

For full show notes, visit jasminestar.com/podcast/episode512

Quarter Four Review: How I'm Building The Foundation For My Biggest Year Yet Jan 21, 2025

Show notes

Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer

This series has become a listener favorite, and to be honest, it’s one of my favorite episodes to create each quarter! There’s something about pausing to reflect on the wins, the setbacks, and the moments that shaped the journey—it’s like capturing the messy beauty of growth in real-time.

Today is no different. This is my fourth "Laying Bricks" episode, and I’m taking you behind the scenes of 2024 to show you exactly how I’m building the foundation for an incredible 2025. We’re talking transparency, hard-earned lessons, and the real (sometimes unglamorous) work that goes into building something BIG.

Consider this your open invitation to see the process—the small steps, the bold risks, and the trust it takes to believe that every single brick matters. Let’s get into it!

Click play to hear all of this and:

(00:01:49) What inviting 20+ seven-figure entrepreneurs into my home taught me about team structure, scaling systems, and embracing the messy, beautiful reality of growth

(00:05:49) Three game-changing takeaways from the mastermind that could spark your next bold business move

(00:07:53) Systems are the secret sauce. Let’s talk about why clear, scalable processes are the ultimate growth hack for your business

(00:10:10) My trip to Jackson Hole for a mastermind with a male-dominated group revealed unexpected lessons and fresh perspectives

(00:12:21) Collaboration is a growth multiplier. Here’s how working with others opens doors to resources and opportunities you might not see coming

(00:13:21) Why creating content isn’t just a nice-to-have—it’s your superpower for standing out in a crowded market

(00:16:17) Mentoring for the Inc. Magazine and UPS Small Business Challenge wasn’t just about helping others—it was about reflecting on my own growth too

(00:20:34) How one strategic text message led to a pivotal meeting with Natalie Dawson, proving that courage and intentionality pay off

(00:24:43) Watching and learning from industry leaders at the High Level Summit and how it inspired new ideas for scaling and innovation

(00:26:29) How stepping onto the stage at Pasadena City College pushed me to think bigger about the future of work and my role in shaping it

(00:32:50) Learning from Brendan Burchard’s event in Napa: How marketing, funnels, and long-term strategy play a role in building a thriving business

(00:33:45) My strategic content plan for a MASSIVE launch and why starting early makes all the difference (hint: it’s all about breathing room and impact)

(00:38:47) The magic of our leadership retreat in Deer Valley and how it brought crystal-clear focus to my 2025 goals

(00:42:30) Why blending personal and professional goals for 2025 unlocked clarity, alignment, and excitement for the year ahead

(00:44:17) My 2025 mantra: flow. Let’s talk about embracing the unexpected with grace, adaptability, and a whole lot of faith

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For full show notes, visit

How I Partner with the RIGHT People to Crush My Sales Goals Jan 16, 2025

Show notes

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←
Today, we’re diving into one of my favorite game-changing strategies for launching: collaborations.

Lemme share a lesson that took me years to learn: partnering with the right people can take your launch from meh to mind-blowing.

In this episode, I’m sharing everything you need to know about collaborations—what makes them powerful, how to find the right partners, and how to ensure it’s a win-win for everyone involved.

If you’re launching a course, a membership, a product, or anything that needs attention, collaborations are the fastest way to expand your reach, build credibility, and close more sales.
Click play to hear all of this and:
(00:02:52) How partnerships can explode your reach, build trust, and make your launches pop

(00:03:50) How to decide the goal for your collaboration (it could be visibility, credibility, or sales)

(00:04:50) My go-to strategies for using collaborations to amplify visibility and buzz

(00:09:41) Creative ways—like bonuses and giveaways—to turn collaborations into conversions

(00:14:57) How to choose collaborators whose audience aligns with yours

(00:16:01) Ready to reach out? Here’s my go-to approach, whether you’re pitching a stranger or sliding into a friend’s DMs

(00:17:58) How to set clear expectations and defined roles to ensure a smooth, seamless collaboration

(00:19:03) My process of categorizing potential collaborators to make your outreach is super strategic

(00:20:04) My top techniques for staying aligned and making partnerships productive

(00:21:07) How to track KPIs to ensure your collaborations are more than just feel-good moments
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For full show notes, visit jasminestar.com/podcast/episode510

The Best Way to Sell Your Digital Offer (Even If You Hate Selling) Jan 14, 2025

Show notes

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←
What does it really take to create seven-figure launches? In this episode, I’m answering some of your biggest questions ALL about sales, diving deep into what it means to test, learn, and grow your revenue.

Whether you're launching a digital product, promoting your online store, or pushing a new offer, this episode is your guide to making sales without burning out.

Plus, I’m also sharing how my team and I transitioned from small beginnings to leading seven-figure launches, proving that success is built through consistent action and lessons learned!
Click play to hear all of this and:
(00:00) Why success compounds over time and how to keep learning from every promotional period

(00:01) How to test sales strategies to find the best one for YOUR busines

(00:02) The importance of testing and retesting to refine your sales process

(00:04) Why mindset, not motivation, is the key to pushing through tough sales cycles

(00:06) Personalized engagement tips that pay dividends during promotions

(00:07) How to plan and execute a successful launch timeline

(00:10) Strategies to warm up a “cold” audience before a promotion

(00:14) How to align your offers with your audience's journey for consistent sales

(00:16) Why you don’t need a big audience to succeed and what makes an offer irresistible

(00:18) The three elements of a winning digital offer: demand, ease, and duration

(00:24) How gratitude can shift your mindset and fuel your success.
For full show notes, visit jasminestar.com/podcast/episode509

What Makes a Course Irresistible (and Scalable) with Jera Bean Jan 09, 2025

Show notes

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←
I’m THRILLED to start off the year with today’s guest.

I sat down with Jera Bean—social media strategist, video editing pro, and all-around powerhouse—to talk about her journey of launching her first digital course.

This isn’t just a story about creating a product; it’s about redefining what’s possible when you approach business with creativity, resilience, and a willingness to take messy action.

If you’ve ever felt overwhelmed by the idea of launching a digital product or doubted whether you could make it work, this episode will give you the permission and inspiration to get started. Jera shares the behind-the-scenes of how she went from ideation to creation, from beta testing to licensing her course to major brands—and even schools in Australia.

Here’s the best part: Jera didn’t have it all figured out when she started (spoiler: none of us do!). But through intentional action, strategic pivots, and embracing the learning curve, she turned her digital product into a revenue-generating powerhouse—before she even launched it publicly!
Click play to hear all of this and:
(00:02:22) The magic of owning your “secret sauce” and why it’s key to standing out in business

(00:03:21) How to step outside your comfort zone and tackle new topics with courage.

(00:05:13) Jera’s journey of creating her first video editing course

(00:05:20) Jera’s shift from group coaching to building a sustainable product suite

(00:07:14) The timeline to turning a course concept into a fully developed product

(00:14:07) Jera’s pivot from creator to social media coach

(00:19:20) The concept of licensing a course and how it can create scalable income

(00:25:11) How Jera implemented my launch framework, blending live classes with a stellar email funnel

(00:26:04) Jera’s first big launch, the lessons she learned, and the importance of setting realistic goals

(00:34:10) How affiliate marketing can help you grow your course revenue even further

(00:35:04) How Jera’s licensing strategy is creating multiple revenue streams from a single course
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Connect With Jera Bean:

Instagram: @jera.bean
Website: https://jerabean.com

For full show notes, visit jasminestar.com/podcast/episode508

What to Do When Things Go Wrong (And Your Customers Aren't Happy) [14 min] Jan 07, 2025

Show notes

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←
One of the biggest lessons I’ve learned after all these years in business is that trust is the lifeblood of your business, so today I’m diving deep into all things reputation and protecting your brand.

And because you know I love a good framework, I’m sharing three proven strategies to rebuild your reputation when things go awry.

(Trust me, consistent communication and accountability are your best friends in maintaining strong customer relationships.)

I’m excited about helping you ensure your business not only survives but thrives on the solid foundation of trust!
Click play to hear all of this and:
(00:01:02) The power of loyalty (it goes beyond the one purchase)

(00:02:56) What a proactive reputation plan looks like—and why you need one like yesterday

(00:03:58) How to monitor your social media presence and the feedback you receive like a pro

(00:04:57) Why you need a documented brand strategy to help your team know exactly how to handle challenges before they snowball

(00:09:06) Uh-oh, something went wrong? Why owning it fast is the first step to rebuilding your audience’s trust

(00:11:59) How to invite your audience into the process to build stronger bonds through transparency

(00:13:58) The three trust-rebuilding essentials you need to have in your toolkit
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For full show notes, visit jasminestar.com/podcast/episode507

He Built a Multimillion-Dollar Business Using THIS Content Strategy ft. Richard Ryan Jan 02, 2025

Show notes

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←
Have you ever wondered what it truly means to leave a legacy in business? Today’s guest, Richard Ryan, is a powerhouse entrepreneur whose journey spans building businesses, pioneering media strategies, and living a life anchored in intention.

Throughout our conversation, Richard and I explore the importance of curiosity, adaptability, and strategic thinking in achieving success.

We dive into everything from rally cars and starting from scratch to building a coffee empire and redefining success after an IPO.

This episode is packed with lessons about legacy, grit, and why how you show up matters more than what you achieve.
Click play to hear all of this and:
(00:05:00) How digital marketing’s evolution has changed the game for creators and businesses alike.

(00:06:19) Why being a subject matter enthusiast is the secret weapon for positioning yourself as an expert.

(00:07:19) The intersection of luck, passion, and preparation—and how it creates opportunity.

(00:08:34) Why follow-through matters more than ideas and how building the right team can make all the difference.

(00:09:01) A peek behind the curtain of Richard’s joint venture with Verizon Media and Hearst Publications.

(00:10:00) How to tailor content to a specific demographic to create a fiercely loyal audience.

(00:15:48) The exact media strategy blueprint that turned Black Rifle Coffee into a household name.

(00:20:12) Lessons from the Wild West of analytics and early YouTube—how Richard stayed ahead of the curve.

(00:24:02) How to use current events to inspire a brand’s visibility and market position.

(00:24:51) How to manage your time and focus while juggling multiple projects.

(00:25:59) The importance of building a bingeable content library to educate, entertain, and emotionally connect with your audience.

(00:30:22) How storytelling creates an emotional bond with your audience.

(00:33:23) Richard’s life post-IPO and what it means to transition to a publicly traded company.

(00:34:20) Making bold moves, from early Bitcoin investments to financial freedom.

(00:35:28) The importance of living modestly despite major success.

(00:44:50) The importance of enjoying the process, not just chasing the end result.
Listen to Related Episodes:

Connect With Richard Ryan:

For full show notes, visit jasminestar.com/podcast/episode506

The Business Moves I’ve Made During Pivots and Transformations Dec 31, 2024

Show notes

Have you been feeling stuck or on the verge of a major breakthrough?

Maybe you’re contemplating a shift in your business—or even in life—but need strategies to help you make the leap with confidence.

Here’s what I’ve learned: small, intentional pivots can lead to massive transformations.

Whether it's reintroducing new topics to your audience, overcoming feelings of “not enoughness,” or navigating the challenges of entering new industries, this episode is for you.

In this episode, I’m sharing real-life experiences and tactical steps to help you move forward—no matter what obstacles you’re facing.

Click play to hear all of this and…

(00:00:00) This episode's theme of business pivots and breakthroughs.

(00:04:12) How I deal with the feeling of “'not enoughness.”

(00:04:57) How small changes in direction can lead to significant life transformations.

(00:07:05) The courage (and hard truths) about pivoting.

(00:09:49) My tactical approach to reintroducing new topics to my audience gradually.

(00:11:20) The importance of storytelling in content creation during a pivot.

(00:12:27) The vision I have for my company.

(00:17:07) The importance of strategic thinking and grace in navigating business decisions.

(00:17:38) My morning journaling practice and its impact on my mindset.

(00:18:23) How living with abundance and scarcity shaped my courage in business.

(00:19:55) The challenges and learning experiences of transitioning to a SAAS company.

(00:22:27) The importance of having a strong team and my vision for future projects.

(00:23:13) My approach to hiring and finding the right talent for my team.

(00:26:33) My thoughts on writing job descriptions that attract the right candidates.

(00:36:59) How to ensure you make progress in business.

(00:37:56) How discipline ultimately leads to personal freedom.

(00:49:35) My personal experience as a woman in male-dominated spaces and the importance of representation.

(00:52:34) Advice I’d give my daughter about taking risks and living her truest life.

For full show notes, visit jasminestar.com/podcast/episode505

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How to Turn Marketing Setbacks into Future Success Dec 26, 2024

Show notes

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←
You’re not going to believe me when I say this…

Your past launch (yeah, the one that didn’t go as planned), it's actually one of your greatest assets. It holds the exact lessons you need to refine your strategy and come back stronger than ever.

So instead of seeing it as a failure, see it as the foundation for your next, more powerful, and strategic launch. Because, that launch? It’s going to be your best one yet.

In this episode, you’ll learn a framework that’ll help you recover from past business experiences and how to rebuild your self-belief and motivation around launching. I hope it serves you well!

Click play to hear all of this and…

(00:00:00) The importance of learning from each launch to refine your future strategies.

(00:01:56) How I felt hosting a live call with no attendees.

(00:05:52) Why you should recognize your feelings and analyze what went wrong.

(00:06:52) Three areas of your strategy you need to evaluate.

(00:07:52) The need to adapt strategies based on insights gained from past launches.

(00:08:52) Ways to rebuild confidence and motivation after a setback.

(00:09:00) How to set clear goals to refocus and regain excitement for future launches.

(00:10:00) My timeline for preparing and executing a successful launch.

(00:12:52) Why you should (and how to) visualize a successful launch outcome.

For full show notes, visit jasminestar.com/podcast/episode504

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