The Jasmine Star Show

Latest Episodes:

The CEO’s Guide to Working ON Your Business (Not Just In It) May 13, 2025

Show notes

Join the waitlist and be first to know when I open applications for my next 7-Figure Mastermind here: jasminestar.com/mastermind

Let me guess… your to-do list looks like a CVS receipt. You know what needs to get done, but you’re constantly asking yourself, “What should I do first?”

Friend, you’re not alone.

Whether you’re scaling past 7 figures or juggling multiple team members, the question I hear most often in my mastermind is: “I know what to do… but what’s the right order?”

So in this episode, I’m sharing something straight from a recent mastermind call I hosted with powerhouse women scaling their businesses to $5M, $7M, and beyond. (Spoiler alert: their struggles might sound very familiar.)

We talk about:

Why doing more isn’t the answer—you need a system
The difference between urgent and important (yep, there's a difference!)
My 3-tier decision-making hierarchy—think of it like a wedding cake but with more spreadsheets
Real examples from actual founders (with permission!) that will help you map this strategy to your own business

This framework has helped some of the most successful entrepreneurs I coach figure out exactly what to prioritize—without getting lost in the weeds.

If you’re tired of being stuck in the bottom tier of your business (read: putting out fires, managing details, being in 87 Slack channels at once), this episode is for you.

Let’s get you back to CEO mode.

🎯 Oh, and if you’re curious about what it’s like inside the mastermind or want to be on the waitlist for when doors open again, head to jasminestar.com/mastermind. I’d love to see your name there.

Click >>PLAY<< to hear all of this and:

[00:00] Why you’re not “behind” in business—and what every 7-figure founder feels but doesn’t say out loud

[00:57] The common pattern Jasmine noticed across multiple 7-figure businesses

[02:48] The three-tier hierarchy framework that helps you decide what to do next

[04:39] How to define your involvement at each tier—top-level strategy vs. bottom-level grunt work

[05:37] Real business examples from Gri and Abby (and how to apply this to your own list of initiatives)

[06:40] How to prioritize based on revenue, not urgency (and why that’s a CEO superpower)

Listen to Related Episodes:

For full show notes, visit jasminestar.com/podcast/episode543

Behind the Scenes of Building a Bold Pitch May 08, 2025

Show notes

Have you ever had an idea that you knew had only a 1% chance of working... and you chased it anyway?

This episode is that story. 🎥✨

What started as a spontaneous mention on a podcast turned into a one-minute pitch, a full-blown vlog, a custom merch drop, and a mission to prove that ideas only matter if you execute on them.

In this behind-the-scenes solo episode, I walk you through:

The messy middle of building something new—and not knowing how it’ll turn out
Why I created a 60-second video pitch for My First Million (and how I planned every frame)
How I chose a business to feature, crafted a story, and built a strategic hook
The mindset shift from perfection to experimentation
The logistical dance of vlogging, storytelling, and honoring someone else’s business
Why your million-dollar idea isn’t just the idea—it’s what you do with it

And yes… I even printed a custom sweater as part of the pitch. 🎁👕

This is one part content strategy, one part personal reinvention, and 100% proof that even if your idea doesn’t “work”—it can still move you forward.

I hope this inspires you to chase your idea too. Because if it matters to you, it's worth doing.

Click >>PLAY<< to hear all of this and:

[00:01] A Duffy boat, a divine idea, and a nudge from JD

[00:04] The inspiration from the My First Million podcast

[00:07] Creating a one-minute video for a 1-in-a-million chance

[00:10] The storytelling dilemma: who is this video really for?

[00:13] Nailing the voice of the story: execution over documentation

[00:16] Behind the scenes: choosing the business, logistics, and filming

[00:19] Why I created a custom sweater and a surprise landing page

[00:22] What makes this project meaningful—beyond the outcome

[00:25] Final reflections: what “just send it” really means to me

[00:27] The finished pitch: telling Mary’s story in 60 seconds

Listen to Related Episodes:

Relevant Links Mentioned:

My First Million Episode 677
The landing page I sent to Shaan: https://jasminestar.com/myfirstmillion

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

For full show notes, visit jasminestar.com/podcast/episode542

How to Thrive in a Post-AI Economy with Amy Sangster May 06, 2025

Show notes

In a world racing toward AI, real human connection is your superpower. 🔥 I chat with Amy Sangster, CEO of Member Up, about building profitable communities, launching memberships, and future-proofing your brand. Ready to grow with impact and heart? Visit JasmineStar.com/memberup to get started.

Click >>PLAY<< to hear all of this and:

[01:22] Why every entrepreneur must adapt to a post-AI world—now.

[03:23] The biggest shift Amy sees coming—and how she’s preparing for it.

[12:45] What AI can’t replace: the power of YOU and your community.

[20:18] Amy’s framework for launching a profitable community in 30 days.

[35:12] Why connection beats conversion when building long-term business success.

[47:10] Acting like a $100M community leader (even before the revenue shows up).

[48:32] Get Amy’s 200 business ideas + training at memberup.com/200 and /training.

Listen to Related Episodes:

Connect With Amy Sangster:

Amy started her career working at a bank in Australia, while also creating YouTube content sharing her life and teaching simple personal finance strategies. Her videos reached over 100 million views, empowering more than 80,000 students to take control of their finances. Today, she is the CEO and Co-Founder of MemberUp.com, a community software platform that helps creators build and monetize thriving communities around topics they love.

Instagram: @amysangster53
Free Business Ideas: memberup.com/200
Free Community Training: memberup.com/training

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit jasminestar.com/podcast/episode541

The Harsh Truth About Content, Burnout, and Staying in the Game May 01, 2025

Show notes

I’m opening the doors soon to my 7-figure mastermind. Find out more and join the waitlist here so you’re first to know when applications open: https://JasmineStar.com/mastermind <<

Let’s talk about the F-word… and no, not that one. I’m talking about Feast, Famine, Funnels, and Fatigue (okay, maybe that’s four F-words 😅).

In this solo episode, I’m bringing you into a raw, unfiltered conversation I had inside my mastermind for 7-figure founders. This isn’t a polished keynote. This is scrappy, honest truth-telling about why content is still king, why marketing is exhausting (and that’s normal), and what it really takes to stay relevant in a market that moves faster than ever.

We’re diving into:

Why content is your business moat and your growth multiplier
How the marketing game changes daily (and how to keep up)
What it means to lead a team without abdicating responsibility
The burnout that happens when you expect your team to be as hungry as you are
The behind-the-scenes of working with a corporate CMO trying to “think like a startup”
A crazy story of an $18M marketing budget slashed to $3M and what they did next
Why the best-performing ad had nothing to do with fancy production (spoiler: it was men's underwear and Canva)

If you’ve ever felt tired, unsure, or tempted to “set it and forget it” with your content or funnels… this episode is the wake-up call you didn’t know you needed.

It’s gritty, it’s real, and it’s straight from the trenches of conversations I’m having with powerhouse entrepreneurs every single day.

Let’s get our hands dirty, let’s create the content inventory, and let’s stay at the table—because marketing doesn’t slow down, and neither should we.

Click >>PLAY<< to hear all of this and:

[00:01] Why content is the moat of your business—and your fast track to growth [00:58] Raw insights from a mastermind with 7-figure founders: why evergreen funnels aren’t enough [02:24] Why marketing feels exhausting: the buffet is always moving [03:30] Hard truths: You haven’t earned the right to abdicate your marketing responsibility [04:39] What a corporate CMO learned after an $18M budget got slashed: Think like a startup [05:39] The Canva ad that beat every fancy reel: why scrappy wins [06:45] Reassessing your funnel? Start here, not at the top

For full show notes, visit jasminestar.com/podcast/episode540

Finding Your Dream COO and Defining Success for Their Role Apr 29, 2025

Show notes

Ever feel like your business is outgrowing you?

Like you’re stuck in the daily grind, managing everyone and everything, and somehow still have no time to think big?

Been there. 🙋🏻‍♀️

In this episode, I’m pulling back the curtain on how I hired my right hand: our Chief Operating Officer (COO)—and what that decision has meant for scaling our business beyond 7 figures.

It all started with a simple question Jade (now our COO) asked me:

“What would make you fire me?”

😳 Cue the mic drop.

And in that moment, I realized… if I couldn’t answer that, I wasn’t leading with clarity.

So we’re diving deep into:

How I knew it was time to hire an integrator
What role I hired for before calling her “COO” (hint: humility check)
The Harvard Business Review article that changed the way I viewed operational leadership
The one KPI I gave her (yes, one)—and why it works like magic
The real reason I trust her to lead even when I’m not looking
How we define success together, not just in numbers but in execution

Whether you’re a 7-figure founder looking to scale to 8, or you're dreaming of finding someone to help carry the load of building a big business with heart—this episode is your guide to making that vision a reality.

Spoiler alert: It’s less about resumes and more about trust, alignment, and execution.

Grab your notebook—you’ll want to jot this down.

Click >>PLAY<< to hear all of this and:

[00:02] How the question “What would make you fire me?” sparked a leadership reflection

[00:08] When I knew I needed a COO—and the chaos that led me there

[00:13] The Harvard Business Review insight that changed how I hire

[00:21] The unusual path I used to test and promote our COO

[00:31] Why I only gave her one KPI—and how it works better than a spreadsheet

[00:38] What my COO does that I could never do myself

[00:44] Questions you should ask yourself before hiring your right hand

[00:54] What would make you fire your COO? Define it—before you need to

Listen to Related Episodes:

>>Harvard Business Review Article Mentioned<<

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit jasminestar.com/podcast/episode539

Why High Achievers Burn Out (and How to Fix It) Apr 24, 2025

Show notes

I didn’t know how stuck I was… until I sat down with Dr. Natasha Jordan.

In this powerful conversation, I share one of the most transformative leadership journeys I’ve ever experienced—and how Dr. Natasha, an executive coach for 7- and 8-figure entrepreneurs, helped guide me through it.

We talk about:

The assessment that rocked my leadership identity
Emotional triggers sabotaging my growth
Childhood coping becoming business habits
The convo with Gary Vee that hit different
Why “strong and self-reliant” can keep you stuck
How to redefine what it means to lead powerfully

This isn’t just a business episode—it’s a permission slip to rise into the next version of you.

Click >>PLAY<< to hear all of this and:

[00:01] The assessment that exposed everything I’d been hiding as a leader

[06:00] My emotional triggers and how they showed up in business

[10:45] Uncovering the "if-then" agreements I didn’t know I made

[14:15] My true breakthrough: realizing it wasn’t my mom—it was my lack of trust

[18:20] How this inner shift impacted my call with Gary Vee

[22:00] How to identify your needs as a leader and where they came from

[29:30] Surprising patterns from 7-figure female founders: strong + self-reliant

[33:00] Why asking for help is the next level of leadership

[38:00] You can’t keep running on fumes. Here’s why the work matters

[43:00] How Dr. Natasha’s background in marketing + psychology creates lasting transformation

Listen to Related Episodes:

Connect With Dr. Natasha Jordan:

Dr. Natasha Jordan is an executive coach and industrial-organizational psychologist who helps 7- and 8-figure entrepreneurs do the unseen work to have visible impact. She blends psychology, leadership, and business strategy to help founders lead with clarity, self-trust, and power. She’s worked with the Sasha Group (a VaynerMedia company), and she created a free 5-day leadership challenge for entrepreneurs ready to start their transformation.

🔗 Website: www.drnatashaj.com

📲 IG: @drnatasha.phd

💼 LinkedIn: Dr. Natasha Jordan

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode538

Who Am I Not To? A Mindset Shift to Overcome Imposter Syndrome Apr 22, 2025

Show notes

Have you ever looked around your business, your dream, your life and thought: “Who am I to be here?”

Yeah. Me too.

This episode is a raw, real, and honest repurposed interview from when I was a guest on the Go Getters Podcast with my southern soul sister, Kayse Morris. And we’re tackling something that every single entrepreneur deals with—Imposter Syndrome.

You know that voice—the one that says:

You’re not good enough.
Someone else is already doing it.
What if you fail?
Who do you think you are?

I’ve been there. And in this conversation, I share the exact mindset shift that helped me silence that voice and finally start moving forward with boldness.

Instead of asking, “Who am I to…?”

I began asking, “Who am I not to?”

Let that sit for a moment.

👆 That right there became my daily reminder: I was born for this.

Not because I had all the answers, funding, experience, or confidence.

But because I was willing to show up, learn as I went, and take action even when I was terrified.

You’ll also hear me share:

The weight of being a first-generation Latina entrepreneur
What it felt like to wear “imposter syndrome” like a varsity jacket
How being scared is actually a sign you’re doing something big
Why confidence isn’t a prerequisite—it’s a result of consistent action

If you’ve ever doubted yourself, this is your pep talk in podcast form.

Let’s throw off the jacket of fear, stop waiting for permission, and remind ourselves that we were made for more.

Click play to hear all of this and:

[00:59] Why imposter syndrome hits harder than we expect—and how to define it in a way that resonates.

[02:24] My "varsity jacket" analogy that perfectly illustrates how imposter syndrome lingers.

[03:19] The mindset shift that changed everything: “Who am I not to do this?”

[03:39] Does confidence come naturally? Jasmine sets the record straight (and shares her hilarious “lawyer from birth” story).

[05:10] Why being scared doesn’t mean you’re not ready—it means you’re doing something meaningful.

[06:50] My advice for entrepreneurs still waiting to feel “ready.”

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode537

Turning Down Revenue: When Intuition Outranks Logic in Business Apr 17, 2025

Show notes

There’s something that feels almost criminal about saying no to a good opportunity, right?

It looks great on paper, it’s in alignment with your goals, the money is forecasted, the deliverables are clear, and you’ve even mentally committed to it… but something inside you says, “This isn’t it.”

That happened to me recently, and in this episode, I’m pulling back the curtain on the decision I made to walk away from a highly aligned opportunity—and why.

Let me be clear: this wasn’t just any opportunity. It was one we’d already factored into our 2025 revenue plan. It was a perfect fit on paper, and I’d been expecting (and prepping for) the call for months.

But here’s the thing… when it came time to sign the dotted line, I couldn’t do it.

It made no logical sense. And my COO? She was stunned.

But as I explain in this episode, I believe our bodies are pattern-spotting machines. And sometimes what we call “intuition” is actually our brain detecting something off—even when we can’t articulate why.

So here’s what I did: I sat with that feeling, but I didn’t stop there. I forced myself to go find the facts to justify the feelings.

Because while I don’t believe in building a business on emotion, I do believe in using intuition as a prompt—and then using data to make a final decision.

Inside this episode, I’ll walk you through:

The opportunity I turned down and why it was so hard to say no
The process I use to reverse-engineer my intuition into facts
How I define “productive vs. busy” in my daily work life
Why trusting yourself is the best business strategy you’ll ever invest in

If you’ve ever felt torn between logic and gut instinct—or wondered how to tell when an opportunity is right—this episode is for you.

Your goals don’t require you to say yes to everything.

Sometimes the most strategic move is walking away.

Click >>PLAY<< to hear all of this and:

[00:01] Why I turned down a forecasted, on-brand, high-revenue opportunity

[03:00] The conflict between logic and intuition—and how I handle it in business

[05:15] What intuition really is (spoiler: it’s your brain spotting patterns)

[06:45] The moment I knew something was “off” and how I investigated it

[08:30] How I flipped my gut instinct into data to justify my decision

[11:00] Why being productive doesn’t always mean being busy—and how to tell the difference

[12:15] The gift of saying no, and what it makes space for

Listen to Related Episodes:

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

For full show notes, visit jasminestar.com/podcast/episode536

From Bankruptcy to Multi-Million Dollar Paint Parties with Heidi Easley Apr 15, 2025

Show notes

From bankruptcy to Buffalo Wild Wings to building a multi-million dollar paint party business—Heidi Easley’s story is one for the books. 🎨✨

In this episode, Heidi (artist, educator, author, and founder of Texas Art & Soul + 100K Creative) shares how she rebuilt her life from rock bottom by turning her creativity into cash. We dive into:

The moment her business clicked (outside a Starbucks!)
Scaling to 3,000+ online members from in-person parties
Her surprising Facebook ad hack that changed everything
How she leads with strategy, heart—and a spreadsheet!
The lavender farm dream she and her husband brought to life

This convo is equal parts inspiration, business strategy, and soulful truth. If you’ve ever doubted your dream, Heidi’s story will remind you: you’re not done yet.

Click play to hear all of this and:

[00:02] From bankruptcy to painting surfboards: Heidi’s powerful backstory

[08:00] The paint party that changed everything: $50 to $4K in one night

[14:20] The business model: Memberships, courses, affiliates, and in-person events

[22:39] Strategic bets, paid ads, and scaling to her biggest launch ever

[28:00] How spreadsheets replaced stress: Leading with data, not drama

[30:40] Letting go of control: Building a team and stepping into CEO leadership

[36:32] Buying Whimsy Hollow: A lavender farm, a dream, and a new chapter

[41:23] Your dreams don’t die. They haunt you. Why Heidi wrote her book

[43:49] How to connect with Heidi and be part of her next big thing

Connect With Heidi Easley:

Heidi Easley is the founder of Texas Art & Soul, a multi-million dollar brand teaching artists and crafters how to make money hosting paint parties. She’s also the creator of 100K Creative, where she helps creatives scale their businesses online. After going bankrupt before 30, Heidi rebuilt her life and business one paintbrush at a time—and now empowers thousands of artists to do the same.

🖌️ IG: @texasartandsoul_

🌿 New brand: @100kcreative

💻 Website: www.texasartandsoul.com

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode535

The Time Blocking Hack That Changed My Business Apr 10, 2025

Show notes

If you’re feeling stretched thin in your business, running from one task to the next without making real progress—this episode is for you.

I get it. You’re running a business, building a personal brand, and creating content non-stop. Your days are packed with meetings, Zoom calls, and never-ending to-do lists. And before you know it, you’re exhausted, running on empty.

That was me. Until I made a decision that changed everything.

At the beginning of 2025, I started implementing quarterly breaks—three days of full vacation, followed by two days of deep business planning. And let me tell you, it has been a game-changer.

In this episode, I break down:

✅ How I strategically block my time to maximize productivity

✅ Why stepping away from your business is the key to seeing the bigger picture

✅ The surprising benefits of journaling (even if you don’t consider yourself a "journaler")

✅ How my Cabo trip led to my biggest business breakthroughs

This system has helped me stay clear-headed, creative, and actually move the needle forward in my business. If you’re looking for a way to prevent burnout while still scaling, this might just be the approach you need.

Resources & Links Mentioned:

📌 Listen to Episode 514, Plan Your Breakout Year: Identify Top Objectives and Build a Winning Team, for a deep dive into my annual business planning retreat

📌 Watch the vlog version of our planning retreat HERE on YouTube

I’d love to hear how you’re implementing time blocking in your own life. DM me on Instagram and let’s chat! 💬

Click >>PLAY<< to hear all of this and:

[00:00] The first thing I did in 2025 to avoid burnout (quarterly breaks!)

[02:00] The power of stepping away to see your business differently

[04:00] How journaling helped me clarify my business values (even though I wasn’t a "journaler" before)

[06:00] Why I take five days off—three for personal, two for business strategy

[08:00] How my Cabo trip led to major business breakthroughs

[10:00] The importance of building time into your calendar for CEO-level thinking

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit jasminestar.com/podcast/episode534

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