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    Technology

    The ITSPmagazine Podcast

    Founded in 2015, ITSPmagazine began as a vision for a publication positioned at the critical intersection of technology, cybersecurity, and society. What started as a written publication has evolved into a comprehensive repository for all their content—podcasts, articles, event coverage, interviews, videos, panels, and everything they create.
    This is where Sean Martin and Marco Ciappelli talk about cybersecurity, technology, society, music, storytelling, branding, conference coverage, and whatever else catches their attention. Over a decade of conversations exploring how these worlds collide, influence each other, and shape the human experience.
    This is where you’ll find it all.

    Advertise

    Copyright: ITSPmagazine is an imsmartin publication © Copyright 2015-2020 imsmartin, LLC, All Rights Reserved

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    Latest Episodes:
    Cruise To Mars | Three Ducks On A Journey | Written By Lucia & Marco Ciappelli (English Version) | Stories Sotto Le Stelle Podcast | Short Stories For Children And Dreamers Of All Ages Apr 29, 2026
    Show notes

    CRUISE TO MARS | THREE DUCKS ON A JOURNEY

    Mama duck had two daughters, and she loved taking them on trips to faraway places. The two ducklings had few friends, but they often went out and about.
    They played in the farmyard pretending to be a group, and even on their birthday, they ate the big cake all by themselves.
    As a gift, Mama decided to take them on a cruise to Mars. She organized the trip on a spaceship for tourists, got tickets for an intergalactic Martian party, and departure as soon as possible — before you could say "quack quack."
    While all three of them were in the yard ready for the trip, they saw a strange object flying low over the farm. Landing on the ground, a small square figure appeared at a hatch and said:
    "Excuse me, are you the ones with three tickets to Mars and three for the intergalactic party?"
    The ducklings looked at each other in amazement. They had never seen a square creature before — square head, square eyes, even the smile seemed square.
    "Yes, that's us!" replied Mama duck.
    "Quack! Quack! Quack!" chimed the ducklings in chorus, hopping with excitement.
    "Please, come aboard," said the Martian with a little squared bow. "The journey to Mars is about to begin."
    And in one leap they boarded the spaceship, so curious and excited for this new adventure. The strange vehicle took off as fast as a gust of wind.
    In space, it was rush hour. The spaceship found itself in a queue, and the Martian pilot honked the horn: "Bleep, bleep!"
    He leaned out the window and grumbled: "It's getting harder and harder to travel! Look at that, there's even a playful little planet spinning around on itself like it's a carousel! Oh, what fun — move over, let me pass, and keep on playing!"
    Due to the cosmic traffic jam, the spaceship landed on Mars slightly behind schedule.
    "How wonderful!" exclaimed the ducklings when they saw a ship made entirely of glass, ready for the cruise, where they were invited to come aboard.
    There was a great bustle of small square Martians.
    "Good morning, Mrs. Duck, please make yourself comfortable!" they said with a bow, while the ducklings — quack, quack, quack — chattered and hopped about happily.
    In the background, square guitars played Interplanetary Rock.
    The three travelers, with their little faces pressed against the windows, gazed in wonder at the red color of the planet.
    The ship set off slowly across the sand, but suddenly the engines began to roar and up, toward the top of a mountain, then down over the red rocks — it felt like being on a roller coaster, up and down, up and down. Then it would settle again and slowly cross immense valleys.
    "What a strange sight! What a strange vehicle that travels over rocks and sand!" the tourists commented.
    The hours passed amid wonders and discoveries. Time flew by.
    Evening came. On the Martian ship, Mama duck and the ducklings showed up all dressed up, with bows and ribbons, for the intergalactic birthday party.
    The waiters danced, offered their arms to the tourists, and served to the sound of Rock music. Small Martians approached the ducklings and, showering them with compliments, hopping and dancing, played with them.
    The party had begun.
    "Everything here is square — the glasses, the bottles!" the ducks whispered to each other.
    The sweet treats were salty, the salty ones were sweet, the cake was... well, well, what kind of world is this!
    The balloons with "Happy Birthday" written on them were — guess what — square.
    The evening was coming to an end and fireworks lit up the sky to celebrate the tourists... and they were square too.
    "How kind and lovely these Martians are!" said Mama duck, and continued: "We made it to Mars, we've seen what there was to see, we've had our fun. Now let's think about going back to Earth."
    Suddenly, the ship commander's voice announced the imminent arrival of a spaceship for the return trip.
    The three ducks couldn't wait. They said their goodbyes and, crossing a connecting bridge, stepped directly into the spaceship. And down, toward their planet.
    Watching the tourists depart through the ship's windows, the Martians in their waiter uniforms launched dozens of colorful balloons into space.
    In the universe, under a starry sky, satellites wandered around the spaceship. Venus shone in the distance, and the Moon, ever closer, smiled with her full face.
    Arriving back on Earth, all three stepped down onto the farmyard, happy.
    Square balloons with "Happy Birthday" written on them floated in the air.
    What a surprise! This is certainly the work of the Martians.
    And by telling everyone about their galactic adventure, the two ducklings made lots of friends. Everyone wanted to hear about their trip to Mars.
    Our planet may be round, may be big, may be small, may be beautiful, and it will always be our home.

    — Written by Lucia & Marco Ciappelli
    Storiesottolestelle.com | MarcoCiappelli.com


    The Upside-Down Garden of Boboli | Written By Lucia & Marco Ciappelli (English Version) | Stories Sotto Le Stelle Podcast | Short Stories For Children And Dreamers Of All Ages Apr 29, 2026
    Show notes

    The Upside-Down Garden of Boboli

    Stories Under the Stars — Lucia & Marco Ciappelli

    Within the walls of the city of Florence there is a marvellous garden.

    Little pathways through the green, bordered by pools and fountains.

    Broad stairways that, climbed with eyes turned to the sky, give the illusion of being able to touch it.

    This is the beauty that everyone can see and admire.

    Beneath lies an unknown kingdom that only those with imagination can discover.

    A gentle slope on the right-hand side leads to the Buontalenti Grotto, from which a deep underground passage opens, leading to a mysterious world.

    The roots of the trees from the garden above grow and blossom, reforming upside down, as if through a mirror.

    Among the branches, nests of flying fish.

    Birds that glide across the smooth water among the water lilies.

    A pear tree and an apple tree, leaning against a bench, chat about this and that, nibbling toasted pistachios, while the bees seated beneath a pergola of strawberries play a gentle jazz melody fragrant with lavender.

    Sprays of water, now and again, bathe meadows and plants in the light of the setting sun.

    Suddenly a little waterfall, fed by a small river, accelerating, opens wide.

    In an instant, a tree-lined avenue takes shape, rising upwards, pointing the way to follow.

    In this unspoilt kingdom, untouched by human hands, nothing is impossible.

    At the top of the path, a great opening above the stairways in the garden of Boboli, which reappears with all its wonders and its history.

    High above, as if nothing were the matter, a mantle of deep starlit blue enfolds Florence in a warm summer night.

    — Written by Lucia & Marco Ciappelli
    Storiesottolestelle.com | MarcoCiappelli.com


    New Book: Healing the Sick Care System — Why People Matter | An Interview with Gil Bashe | An Analog Brain In A Digital Age With Marco Ciappelli Apr 26, 2026
    Show notes

    PODCAST EPISODE | An Analog Brain In A Digital Age With Marco Ciappelli

    The United States spends 18.7% of its GDP on health — two to three times what countries like Italy spend. Italy has a longer life expectancy. So what exactly are we paying for? Gil Bashe, Chair of Global Health & Purpose at FINN Partners, former combat medic, and author of Healing the Sick Care System: Why People Matter, joined me on An Analog Brain In A Digital Age to talk about what happens when a system designed to heal people forgets that people exist. This is not a rant. It's a diagnosis — from someone who has seen the system from every angle: the battlefield, the boardroom, the pharmaceutical lobby, and the bedside of his own child.

    📺 Watch | 🎙️ Listen | marcociappelli.com

    Gil Bashe started his career as a paratrooper combat medic. He's also the father of a child with a rare disease. He spent years as a lobbyist for the pharmaceutical industry — and he'll tell you that upfront, without flinching, before explaining why he still thinks that work mattered. He has led billion-dollar global agencies, advised companies that make life-saving drugs, and sat in rooms with the CEOs of hospital systems, pharmacy chains, and insurance companies. He asked them once if they understood each other's business models. The honest answer was: no.

    That's the system he's writing about. Not a broken one — a fragmented one. A system where the prime customer of healthcare has become the system itself, and the actual patients have been quietly reclassified as beneficiaries. As Gil puts it: if your washing machine breaks and you call the company and they tell you you're a "beneficiary of our appliance," you'd think they were out of their minds. You paid for it. You're a customer. Treat you like one.

    His new book, Healing the Sick Care System: Why People Matter, was born from a long accumulation of observations — 11 or 12 years of writing about the health ecosystem from every angle — and catalyzed by one specific moment: the assassination of the UnitedHealthcare CEO, and the public reaction to it. The fact that the killer had a following. The fact that people were applauding. Gil found that more disturbing than anyone seemed comfortable admitting. When anger reaches that level, something in the system has gone deeply, fundamentally wrong.

    I should say: this is a conversation I had some skin in. I'm type 1 diabetic. I know what it's like to sit across from an endocrinologist who tells you things you already know, reads from a checklist, and never quite looks up from the laptop. The human element — the education, the empathy, the sense that this person actually sees you — is often just gone. And I think most doctors started their careers because they wanted to be healers. The system squeezed it out of them. Gil agrees. He says 51% of doctors now report burnout. Nearly 60% of nurses. And that's not a coincidence. That's a design failure.

    The AI question we kept circling was the one nobody in healthcare leadership seems to want to answer directly: if artificial intelligence takes some of the administrative burden off doctors' shoulders, does that time go back to patients — or does the system simply use it to push more throughput? More appointments per day, not more minutes per patient. Gil's framework for thinking about this is worth keeping: IQ, EQ, and TQ. Intellectual intelligence, emotional intelligence, and technology intelligence. The doctors we need going forward aren't just the ones who scored highest on their MCATs. They're the ones who can read a room. Who can hear a patient bring in a printout from WebMD and respond with curiosity instead of dismissal. Who understand that a curious patient is a gift, not an inconvenience.

    He told me a story from the book — one doctor who cut his wife off mid-sentence and said, "Who are you gonna believe? Me, or a patient?" And another doctor, in Santa Monica, who performed a long and complicated surgery on his daughter, walked into the hospital cafeteria in his surgical scrubs with photographs of every step of the procedure, laid them out on the table, explained everything in plain language, and then left his personal cell phone number. "Call me with any question." They did. He picked up.

    That's not technology. That's not policy. That's personality. And Gil's argument — which I think is correct — is that we've built a system that systematically selects against it.

    The hopeful part of the conversation surprised me. I expected nuance. What I got was genuine belief. We have the best trained doctors in the world. We are the source of global medical innovation. We spend enough money — the problem isn't resources, it's alignment. The fix, as Gil sees it, starts with every part of the system — payers, pharmaceutical companies, hospital systems, policy makers — looking in the mirror and asking: am I still on mission? And then, slowly, getting back to why this system was created in the first place.

    Healing the Sick Care System: Why People Matter is out now. Get the book here. And if this kind of conversation is what you come here for, subscribe to the newsletter at marcociappelli.com.

    — Marco

    Co-Founder ITSPmagazine & Studio C60 | Creative Director | Branding & Marketing Advisor | Personal Branding Coach | Journalist | Writer | Podcast: An Analog Brain In A Digital Age ⚠️ Beware: Pigs May Fly | 🌎 LAX🛸FLR 🌍

    About Marco

    Marco Ciappelli is Co-Founder & CMO of ITSPmagazine, Co-Founder & Creative Director of Studio C60, Branding & Marketing Advisor, Personal Branding Coach, Journalist, Writer, and Host of An Analog Brain In A Digital Age podcast. Born in Florence, Italy, and based in Los Angeles, he explores the intersection of technology, society, storytelling, and creativity — with an analog brain, in a digital age.

    🌎 marcociappelli.com

    About the Guest

    Gil Bashe is Chair of Global Health & Purpose at FINN Partners, one of the world's largest independent communications agencies. A former combat medic and paratrooper turned award-winning health communications leader, he has shaped the field across global agencies, trade associations, and private equity ventures over a 40-year career. He is a PM360 Lifetime Achievement Award recipient, named among PRWeek's Top 30 Most Influential People in Health PR, honored as an MM&M Top 10 Innovation Catalyst, and tapped by PRovoke Media as a Top 25 Innovator. He serves on the boards of the American Diabetes Association and the Marfan Foundation, and is editor-in-chief of Medika Life. Healing the Sick Care System: Why People Matter is published by Health Administration Press (February 2026).

    LinkedIn | Get the Book


    On the Internet, Nobody Knows You're Not Human — And Nobody's Asking | Written by Marco Ciappelli & Read by Tape3 Apr 24, 2026
    Show notes

    An Analog Brain In A Digital Age — A Newsletter by Marco Ciappelli

    On the Internet, Nobody Knows You're Not Human — And Nobody's Asking

    There was a moment — brief, unrepeatable — when the internet felt like a genuinely open place. No profiles. No algorithms deciding what you deserved to see. No one monetizing the fact that you existed. You showed up, you explored, you talked to strangers in other countries about things that mattered to you, and the whole thing felt less like a product and more like a discovery. Like finding a door to another dimension.

    There's a cartoon that captured that moment perfectly.

    1993. The New Yorker. Peter Steiner. Two dogs, one at a computer, and the line that accidentally defined an entire era of the internet: "On the Internet, nobody knows you're a dog."

    https://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you%27re_a_dog

    It was funny. It was also prophetic. And it was optimistic in a way we've completely forgotten how to be about the web. Anonymity as freedom. Identity as something fluid, chosen, playful. You could be anyone. You could be from anywhere. You could reinvent yourself in real time, with no one to contradict you.

    Then surveillance capitalism arrived and broke the party.

    Cookies. Behavioral profiling. The algorithmic panopticon. Suddenly everyone knew everything. You weren't a dog anymore — you were a demographic, a data point, a cluster of purchase histories and scroll patterns. The internet that promised liberation became the most precise identity-tracking machine ever built. Anonymity collapsed under the weight of monetization.

    Nobody knows you're a dog became everyone knows you're a dog, what breed, what you ate for breakfast, and which vet you Googled at 2am.

    And now we're in the third act.

    A Buddhist monk named Yang Mun has 2.5 million Instagram followers. He posts silent morning meditations. He has made over $300,000 since October. Three Buddhist scholars reviewed his content and confirmed: his wisdom isn't grounded in any actual scripture. It just sounds like it is.

    Yang Mun doesn't exist. He was built with ChatGPT, HeyGen — an AI platform that generates realistic synthetic human video, a face, eyes, a voice, moving and breathing and entirely artificial — and a handful of other tools, by a creator operating inside what's being called "Big Slop": a venture-backed industry that manufactures fake influencers, automates their posting, and scales them to millions of followers while platforms, politely, look the other way.

    Hat tip to Jack Brewster, whose LinkedIn post on Yang Mun is what started this thread of thought.

    https://www.linkedin.com/posts/jackbrewster_a-buddhist-monk-named-yang-mun-has-25-million-activity-7451268378499137537-RPB1?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAD_QZMB_jUr1316NWqo3MgG_iFVSPTfDgY

    The circle has closed. And inverted.

    We went from nobody knows you're a dog to everyone knows you're a dog to something far stranger:

    Nobody knows you're not human.

    The dog is gone. The human is optional.

    Here's what interests me — and it's not the outrage part, because the outrage is easy and everyone will do it. What interests me is the McLuhan part. Marshall McLuhan said it in 1964: the medium is the message. Not the content. The medium itself. The form of transmission shapes reality more than anything transmitted through it.

    Yang Mun's fake wisdom is almost beside the point. The scholars confirmed it's scripturally meaningless. But it sounds right — which is precisely the tell. The content was never engineered for truth. It was engineered for the platform. For the algorithm. For the engagement pattern that rewards the feeling of depth over the presence of it.

    The medium produced the monk. The monk is the message.

    And if you zoom out — which is what I keep trying to do from Florence, where the stones beneath my feet are five hundred years old and nobody around me is particularly impressed by disruption — you see something that looks less like a technology story and more like a civilization story.

    We built an internet that promised connection. We built AI to simulate humans. Somewhere along the way we forgot to ask whether any of it was real — or maybe we never quite got around to asking in the first place. Because here's the thing: this didn't happen slowly enough for us to develop a moral relationship with it. There was no adjustment period. No cultural processing. The fake monk didn't represent a fall from grace. It was a first contact situation. We haven't even named what's wrong yet, let alone decided whether it matters.

    The analog brain — slow, emotional, context-dependent, stubbornly human — is the one thing that still notices the difference between a conversation that carries weight and one that merely carries words. It's not superior in processing power. It's just that it comes from somewhere. From experience. From loss. From the specific, irreplaceable accident of having lived a particular life in a particular body in a particular place.

    The monk who wasn't there had none of that.

    And somewhere — maybe in 2.5 million people scrolling past silent meditations at 7am — some part of us already knows.

    Will we remember to ask?

    Are we ever gonna care?

    Let's keep exploring what it means to be human in this Hybrid Analog Digital Age.

    Stay imperfect, stay human.

    — Marco

    📬 Follow the newsletter: An Analog Brain In A Digital Age

    ⓘ About Marco Ciappelli

    Co-Founder Studio C60 / ITSPmagazine | Creative Director | Branding & Marketing Advisor | Personal Branding Coach | Journalist | Writer | Podcast: An Analog Brain In A Digital Age ⚠️ Beware: Pigs May Fly | 🌎 LAX🛸FLR 🌍

    Lear more about Marco Ciappelli: marcociappelli.com

    ⓘ About Studio C60

    We help cybersecurity startups build trust-based marketing and go-to-market strategies grounded in deep product understanding and real buyer insights. With hundreds of products brought to market and deep connections in the CISO community, we know what security leaders value in vendors.

    Learn more at studioc60.com


    From RSAC Conference 2026 Floor to the CSA Report: What Enterprises Are Missing About AI Agents | A Brand Highlight Conversation with Itamar Apelblat, Co-Founder and CEO of Token Security Apr 24, 2026
    Show notes

    The floor at RSAC Conference 2026 had one dominant frequency, and it was not subtle. Every booth, every hallway, every late-night conversation kept circling back to the same question: how do enterprises adopt AI agents without losing control of them? In a post-conference follow-up, Itamar Apelblat, Co-Founder and CEO of Token Security, translates what he heard on the ground into what the data now confirms.

    Token Security arrived at RSAC with a fresh set of findings, produced in collaboration with the Cloud Security Alliance and released alongside the event. The report, Autonomous but Not Controlled: AI Agent Incidents Now Common in Enterprises, puts numbers to what practitioners already suspected: 65 percent of organizations have experienced an AI agent-related incident in the past twelve months, and 82 percent discovered agents running in their environment that no one had authorized. Only 21 percent have a formal process for decommissioning agents — a gap Itamar Apelblat flags as a low-hanging attack path. The short version from the conversation: visibility is the starting line, not the finish line, and the path from discovery to intent-based enforcement is where most programs are stuck.

    This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight

    GUEST

    Itamar Apelblat, Co-Founder and CEO, Token Security | https://www.linkedin.com/in/itamar-apelblat/

    RESOURCES

    Learn more about Token Security: https://www.token.security/

    Download the CSA + Token Security Report — Autonomous but Not Controlled: AI Agent Incidents Now Common in Enterprises: https://cloudsecurityalliance.org/artifacts/autonomous-but-not-controlled-ai-agent-incidents-now-common-in-enterprises

    Are you interested in telling your story?
    ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full
    ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight
    ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight

    KEYWORDS

    Itamar Apelblat, Token Security, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, AI agents, agentic AI, non-human identity, identity security, shadow AI, CSA report, Cloud Security Alliance, intent-based access, AI agent governance, agent decommissioning, RSAC Conference 2026


    Who's Managing Your Agent Workforce? (And Whose Budget Are They On?) | Lens Four by Sean Martin | Read by TAPE9 Apr 21, 2026
    Show notes

    Every major enterprise platform this quarter — Salesforce Headless 360, Workday Agent System of Record, Microsoft Copilot Studio, SAP Joule, Oracle agentic, ServiceNow Moveworks, IBM watsonx Orchestrate — is pitching a control plane for your AI agents. But none of them is solving the real problem: who inside your organization actually owns the agent workforce, and who's steering it at the speed agents now act?

    In this edition of Lens Four,

    🔍 In this episode:

    — Why Workday's line — "Organizations wouldn't hire thousands of employees without an HR system to manage them. The same discipline is now required for AI agents" — exposes the HR-procurement collision everyone is about to run into

    — Gartner's forecast: by the end of 2026, 40% of enterprise applications will be integrated with task-specific AI agents, up from less than 5% in 2025

    — Why Jensen Huang's CES 2025 line — "IT is the HR department of agentic AI in the future" — is half-right, half-wrong, and why Josh Bersin's reframe (HR teams will be the managers and caretakers of AI agents) gets closer

    — Bain and IDC agreeing that per-seat pricing is ending: by 2028, 70% of software vendors will refactor pricing around consumption, outcomes, or organizational capability — and what that means for the CEO's agenda

    — The contingent workforce market is real money ($171.5B in 2021, projected to $465.2B by 2031 per Allied Market Research) — and why the contingent-labor playbook is the closest analogy for agents

    — Aaron Levie's "tokenmaxxing" as the strategic-prioritization problem nobody is ready for

    — Why the three vendor vocabularies (employee, contractor, software) are all task vocabularies — and why the agent era needs a judgment vocabulary instead

    — The Fourth Lens: the collision between HR and procurement can go two ways (meteor or dressing), but the real steering question lives upstairs with the CEO, COO, and line-of-business leaders

    Fourth Lens: The forced consolidation coming over the next twelve to eighteen months solves the plumbing. It doesn't solve the operating model. The organizations that win the next decade of enterprise work will build both the function downstairs that runs the agent roster and the leadership cadence upstairs that sets direction at machine speed.

    🔗 Full article and references: seanmartin.com/lens-four/whos-managing-your-agent-workforce

    📧 Subscribe to Lens Four: seanmartin.com/lens-four

    🎙 Redefining CyberSecurity Podcast: redefiningcybersecuritypodcast.com

    🎧 Music Evolves Podcast: musicevolvespodcast.com

    🌐 ITSPmagazine: itspmagazine.com

    🎬 Studio C60: studioc60.com

    Sean Martin is a cybersecurity market analyst, content strategist, and go-to-market advisor with more than 30 years of experience across engineering, product development, marketing, and media. He is co-founder of ITSPmagazine (itspmagazine.com) and Studio C60 (studioc60.com), host of the Redefining CyberSecurity Podcast (redefiningcybersecuritypodcast.com) and Music Evolves Podcast (musicevolvespodcast.com), and co-host of On Location (itspmagazine.com/on-location) and Random and Unscripted (randomandunscripted.com). Learn more at seanmartin.com.

    🔎 Keywords: AI agents, agentic AI, digital workforce, Salesforce Headless 360, Agentforce, AgentExchange, Workday Agent System of Record, ASOR, Salesforce TDX 2026, Aaron Levie, Marc Benioff, Joe Inzerillo, Jensen Huang, Josh Bersin, Jorge Amar, Kate Leggett, Gartner AI agents forecast, IDC FutureScape 2026, Forrester agentic AI, Bain SaaS pricing, Deloitte workforce planning, KPMG total workforce planning, McKinsey hybrid workforce, Futurum sameness, Model Context Protocol, MCP, contingent workforce, ManpowerGroup TAPFIN, Allied Market Research, outcome-based pricing, consumption-based pricing, per-seat obsolescence, tokenmaxxing, CapEx vs OpEx AI, systemic HR, superagents, digital employees, HR-procurement collision, total talent management, workforce orchestration, CEO strategic intent, line-of-business leadership, employee vs contractor classification, Sean Martin, Lens Four


    Building AI With Guardrails: Inside Stellar Cyber's Human-Augmented Autonomous SOC | A Brand Highlight Conversation with Lisa Liu, Corporate Marketing and Communications Manager of Stellar Cyber Apr 21, 2026
    Show notes

    RSAC Conference 2026 made one thing impossible to miss: AI is on every sticker, every slide, and every booth. Sorting signal from marketing has never been harder. Lisa Liu, Corporate Marketing and Communications Manager at Stellar Cyber, joins this Brand Highlight to continue a conversation that started on the show floor in San Francisco and was worth picking up again once the noise settled.

    Stellar Cyber has been incorporating machine learning into every layer of its security platform since 2015, well before AI became the marketing default. The position Lisa Liu brings is direct: AI is not a one-size-fits-all solution. A large language model is not the most efficient way to parse log data, and slapping an AI label on existing functionality is not the same as designing for the analyst pain points at every stage of detection, investigation, and response.

    The conversation closes on the autonomous SOC question, where Stellar Cyber argues for a human-augmented approach. Promises of complete autonomy deserve healthy skepticism; guardrails matter, and keeping a human analyst in the loop is what allows AI mistakes to be caught and contained before they cascade. It is a Brand Highlight worth a few minutes for anyone trying to separate AI substance from AI theater in security operations.

    This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight

    GUEST

    Lisa Liu, Corporate Marketing and Communications Manager, Stellar Cyber | On LinkedIn: https://www.linkedin.com/in/lisaaliu/

    RESOURCES

    Learn more about Stellar Cyber: https://stellarcyber.ai/

    View all of our RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac26

    Are you interested in telling your story?
    ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full
    ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight
    ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight

    KEYWORDS

    Lisa Liu, Stellar Cyber, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, RSAC Conference 2026, Multi-Layer AI, human-augmented autonomous SOC, machine learning, Open XDR, NG-SIEM, security operations, AI in cybersecurity, agentic AI, SOC analyst, security platform


    Cutting Through the Fog of More | A Brand Highlight Conversation with Michael Parisi, Chief Growth Officer of Steel Patriot Partners Apr 21, 2026
    Show notes

    RSAC Conference 2026 is in the books, and the post-event read is familiar. More vendors, more AI-driven marketing, more noise, and a buyer-side audience that increasingly cannot tell who to trust. Michael Parisi, Chief Growth Officer at Steel Patriot Partners, joins ITSPmagazine for a quick post-event catch-up on what he walked away with, and what is quietly shifting underneath all that volume.

    The headline takeaway is what Michael Parisi calls the "fog of more." Marketing has done its job too well. CISOs and business leaders facing real decisions cannot tell competing solutions apart, do not know where to start, and are not sure their current stack is even the right one. Too much information has become its own information problem.

    What is shifting, according to Michael Parisi, is where the meaningful conversations actually happen. Closed-door, hallway, and dinner conversations have always existed at RSAC Conference, but more people are now openly recognizing that this is where the real industry decisions get made. That recognition is changing how teams plan to engage with future conferences and industry events. For Steel Patriot Partners, which describes itself as business owners first, engineers second, and security and compliance practitioners third, that is exactly the conversation they want to be in.

    This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight

    GUEST

    Michael Parisi, Chief Growth Officer, Steel Patriot Partners | https://www.linkedin.com/in/michael-parisi-4009b2261/

    RESOURCES

    Learn more about Steel Patriot Partners: https://www.steelpatriotpartners.com

    Steel Patriot Partners Assistance Center: https://www.steelpatriotpartners.com

    View all of our RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac26

    Are you interested in telling your story?
    ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full
    ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight
    ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight

    KEYWORDS

    Michael Parisi, Steel Patriot Partners, Marco Ciappelli, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, RSAC Conference 2026, RSAC, cybersecurity compliance, fog of more, vendor noise, CISO, GRC, cybersecurity advisory, FedRAMP, CMMC, HITRUST, AI security marketing, hallway conversations, post RSAC


    Before the Robots Run. More reflections from RSAC 2026 — The Power of the Community and the Machines We Invited In. | Written By Marco Ciappelli & Read By Tape3 Apr 19, 2026
    Show notes

    This was my twelfth RSA Conference.

    I know that because I remember the first one, 2012, and I've been counting ever since — not out of habit, but because each year feels like a chapter in a longer story I'm trying to read in real time. Twelve years of standing in that same building in San Francisco, watching an industry evolve, stumble, reinvent itself, and occasionally look in the mirror.

    In the early years it was pure technology. Cryptography, protocols, threat vectors, the architecture of defense. The conversations were technical, the energy was almost academic, the suits were slightly more formal. Then something shifted — gradually, then all at once, the way things usually do. The industry started talking about people. About culture. About the human beings sitting behind the keyboards and the very human mistakes they were making. The themes started reflecting it: community, togetherness, collective defense. Stronger Together. The Human Element. The Power of Community.

    Year after year, the message from the main stage was some variation of: we are more than our tools. People are what matter. Connection is the point.

    And then you'd walk the expo floor and see the booths.

    I'm not being cynical. The community is real — I've felt it, in the hallway conversations, in the side events, in the faces of people I've been running into for a decade who are genuinely trying to make the digital world safer. That part is true and it matters. But there's a growing gap between what the theme says and what the stage performs. And at RSAC 2026, that gap became impossible to ignore.

    Because this year, while the badge said The Power of Community, the keynotes were almost entirely about agents.

    Non-human ones.

    I wrote about this from a different angle in my first piece from RSAC — the Blade Runner angle, the NPC angle, the question of identity and intent when you can no longer tell the difference between a human action and an autonomous one. But there's another layer underneath that deserves its own space.

    It's the pattern. The twelve-year arc.

    An industry spends years — genuinely, sincerely — rediscovering the human element. Putting people at the center. Building a vocabulary around community, ethics, shared responsibility. And then, in what feels like a single conference cycle, it pivots to deploying a parallel workforce of non-human identities that outnumber us in our own systems, operate at speeds no human can follow, take actions no human directly authorized, and — here's the part that should make everyone pause — that a significant portion of organizations deploying them cannot monitor, cannot fully distinguish from human activity, and in many cases cannot stop once they're running.

    We built the community. Then we populated it with agents and handed them the keys.

    I kept thinking, walking those corridors, about the resistance. Not as a metaphor — or not only as a metaphor. In every story we've ever told about machines that gained too much autonomy, there's always a moment before the crisis where someone in the room knew. Where the warning existed. Where the design decision was made anyway because the pressure to ship, to scale, to compete was stronger than the instinct to pause.

    The difference between those stories and this moment is that we're not watching it happen to fictional characters. We're the ones making the design decisions. And unlike software — which you can patch, roll back, update at 3am while everyone is asleep — agents with autonomy and access are a different category of thing entirely. The old mantra of move fast and break things made a certain kind of sense when what you were breaking was a feature. It makes no sense at all when what you're deploying can act, chain consequences, and escalate — faster than any human response team can follow.

    This is where Asimov becomes relevant again. Not as nostalgia, not as science fiction trivia, but as a genuine design philosophy that the industry would do well to remember. His Three Laws of Robotics weren't invented as a plot device. They were a thought experiment in ethics-by-architecture — what does it look like to build the values into the system before the system runs, rather than hoping to correct the values after something goes wrong? He spent decades of stories showing that even the most carefully designed ethical constraints produce edge cases, contradictions, unintended consequences. But the point was never that ethics-by-design is perfect. The point was that without it, you don't have a fighting chance.

    We are, right now, at the moment before the laws get written. Some people at RSAC were saying this clearly — not from the main stage, but in the rooms and conversations where the more honest thinking tends to happen. The guardrails exist. The frameworks are being built. But they're being built while the deployment is already running, while the agents are already in the systems, while the governance structures are catching up to a reality that moved faster than the institutional response.

    That gap is the real story of RSAC 2026.

    Not the products. Not the keynote soundbites. The gap between the speed of deployment and the maturity of the thinking around what we're actually deploying.

    The community theme was right, actually — just not in the way the branding intended. The most important community at RSAC 2026 wasn't on the main stage. It was the quieter one: the engineers, researchers, practitioners, and security leaders who understand that we are at an inflection point, and that the decisions made in the next few years about how to design, govern, and constrain autonomous systems will matter far beyond the conference floor in San Francisco.

    Utopia and dystopia are not predetermined destinations. They're design outcomes.

    We still get to choose the architecture. But the window for making that choice thoughtfully — rather than reactively, in the middle of a crisis that moved faster than our guardrails — is not as wide as we might like to think.

    Asimov knew that. He wrote the laws before the robots ran.

    Maybe it's time we did the same.

    Stay imperfect, stay human.

    — Marco

    Let's keep exploring what it means to be human in this Hybrid Analog Digital Age.

    End of transmission.


    Uniquely Familiar: A Lifetime Pouring Passion Into Guitars That Sing | A Brand Spotlight at The NAMM Show 2026 with John Page and Bryan Ray of John Page Guitars Apr 18, 2026
    Show notes

    At The NAMM Show 2026, John Page walks Sean Martin of ITSPmagazine through a hand-painted electric guitar called the Retablo. The motifs are lifted from the artwork that traditionally sits behind a cathedral altar, reimagined so the saints and icons are not from scripture but from the roots of American music. Sister Rosetta Tharpe. Muddy Waters. Howlin' Wolf. Mahalia Jackson. The canvases themselves are cut from the floorboards of an old church. It is one of the most personal guitars John Page has ever built.

    The conversation traces the arc of John Page Guitars, the small-batch shop John Page runs after more than 20 years at Fender, where he co-founded the legendary Custom Shop and led guitar research and development. He has now been designing and building guitars for 53 years. What gets made today at John Page Guitars is built by a small team, with John Page handling his own custom work and prototypes while a master builder works alongside him on production models.

    What makes the instruments different is not one big thing but a series of quiet decisions. John Page mounts the neck to the body with threaded machine inserts and machine bolts instead of standard wood screws, a coupling he believes transfers tone better between neck and body and adds overtone complexity that a conventional bolt-on simply does not produce. A flatter 12-inch radius, a reverse-angled bridge pickup that removes the ice-pick high, a vintage-feeling neck profile. Every decision serves a single goal: an instrument that sings as a complete unit.

    John Page describes his design philosophy in two short phrases. The first is "uniquely familiar," the idea that a guitar should feel comfortable in a player's hands and recognizable in their eyes while still being clearly its own thing. The second is "balanced asymmetry," an imbalance in which he finds a kind of perfect balance. Both show up in the offset fret markers, the body contours, and even in the restraint of the aesthetic choices that surround the Retablo's portraits.

    The Retablo itself is where that philosophy leaves the factory floor and becomes something closer to a reliquary. John Page had never painted portraits before. He taught himself, hand-painting each founder of American roots music onto wood reclaimed from a dismantled church, designing and building a custom bridge that routes volume and tone controls into the tailpiece so the body can carry its imagery unbroken. A full documentary exists on the making of the guitar for anyone who wants the layer-on-layer detail.

    When the talking is done, Bryan Ray of John Page Guitars steps in with one of the new baritone builds to let the instrument speak for itself. Every design decision John Page described is suddenly in the room, audible, as one of his guitars does exactly what he designed it to do.

    This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight

    GUESTS

    John Page, Founder, John Page Guitars (Co-Founder, Fender Custom Shop)
    LinkedIn: https://www.linkedin.com/in/john-page-742b4213/

    Bryan Ray, Marketing Director, John Page Classic
    LinkedIn: https://www.linkedin.com/in/bryan-ray-a63b5419/

    RESOURCES

    John Page Guitars: https://www.johnpageguitars.com/
    Meet John Page: https://www.johnpageguitars.com/pages/john-page
    The Retablo and other Art Guitars: https://www.johnpageguitars.com/pages/john-page
    John Page Signature Collection: https://www.johnpageguitars.com/collections/guitars
    The NAMM Show: https://www.namm.org/

    Are you interested in telling your story?
    ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full
    ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight
    ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight

    KEYWORDS

    John Page, Bryan Ray, John Page Guitars, John Page Classic, Fender Custom Shop, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, guitar design, luthier, electric guitar, The NAMM Show 2026, NAMM 2026, Retablo art guitar, Ashburn, Bloodline pickups, American roots music, custom guitars, handmade guitars, boutique guitar builder


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