The Inspiration Place

Latest Episodes:

242: What's Working Now with Social Media with Miriam Schulman Jan 24, 2023

Show notes

When I submitted the book proposal for Artpreneur, the most pushback I got was on why I didn't include a chapter on social media. I wanted my book to be a classic, to still be relevant in five years, and social media is evolving so often that I knew adding it would be a mistake. Instead of just dropping the topic completely, I decided to dive deeper and make a stronger case for why social media isn't as important as you might believe.

The thing is, social media is no longer what it was. It's constantly changing so the techniques that work now could no longer work in six months. The average engagement on some platforms is so low it's not worth the time you need to put in to get those engagements.

"Marketing and mindset trump talent." - Miriam Schulman

So how can you still use social media today so that it's still worth your time and effort? Here are three topics I talk about more in this episode:

Secure earned media coverage to effectively expand your online presence.
Identify the most valuable social media platforms for your art and avoid the time wasters
Use social media to build relationships and engage with your audience, rather than a substitute for traditional marketing

"Traditional marketing trumps social media." - Miriam Schulman

I'm not going to tell you to stop using social media. It still has its place. But you can't let it be your only platform and it's better to explore methods and channels beyond social media.

Message me on Instagram, DM me "Believe" and see for yourself how social media can be used to connect and you'll receive the first chapter of my book Artpreneur for free.

Get Artpreneur: www.artpreneurbook.com

For full show notes, go to schulmanart.com/242 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

241: Why Marketing and Mindset Trump Talent with Miriam Schulman Jan 17, 2023

Show notes

I'm sure you've seen less talented people rise to the top while those with the talent don't. It's baffling and might even seem unfair. But what if I tell you that it's all in the marketing?

In this episode, we discuss how marketing and mindset play important roles in your success, even more than talent. I talk about how famous artists (yes, even those from hundreds of years ago) utilized marketing to sell their art. And I even share personal stories where I saw and experienced how consistency led to better results than talent.

"I do believe anyone can be an artist. However, you need to develop the right mindset and learn the skills and techniques to get the results you want." - Miriam Schulman

Why are marketing and mindset so important? Is talent still important? Here are the three thoughts I share that I want you to take home:

You need to learn marketing to be able to share and sell your art
Mindset is more important than marketing because marketing won't work well without the right mindset behind it
Consistent effort over time trumps talent. All the time

"If you want to think like a famous artist, marketing matters." - Miriam Schulman

I know it can be discouraging to see child prodigies paraded in the media or look at the works of the great masters and feel like we'll never achieve what they did. I know that it can be baffling to see not-so-great art sell for a lot of money. But once you learn that it's not just about the art, you can achieve your goal. Once you develop the mindset, learn the skills, and put in the effort, you'll be able surprised by what you can achieve.

Get Artpreneur: www.artpreneurbook.com

For full show notes, go to schulmanart.com/241 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

240: Choose to Believe with Miriam Schulman Jan 10, 2023

Show notes

Your beliefs hold power.

"Our thoughts create our feelings, which drive our actions, and the actions are what create the results." - Miriam Schulman

So how exactly do we build confidence?

Write down the future you want as if it's absolutely going to happen
Push aside the fear and doubt and do it anyway!
Start this year by choosing to believe in your dreams.

"When you choose to believe, you're acting from that place of choosing-to-believe, so you can't fail." - Miriam Schulman

Make the decision to believe in yourself, your future, and your work. Start this year by choosing to believe.

Stay inspired.

For a free chapter of Artpreneur, go to SchulmanArt.com/Believe

For full show notes, go to schulmanart.com/240 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

239: Humane Marketing with Sarah Santacroce and Miriam Schulman Jan 03, 2023

Show notes

In marketing your business or selling your products through the traditional marketing methods, did you ever feel uncomfortable, unsure, or question whether this is really you? That's exactly what our guest Sarah Santacroce felt while learning the trade of online marketing.

Sarah is an entrepreneur in the Marketing Space. She's the Founder of the Humane Business Revolution and an internationally recognized LinkedIn Consultant, entrepreneur, podcaster, 'Hippie turned Business Coach' and author of 'Marketing Like We're Human' and 'Selling Like We're Human' books.

"We need a different way for entrepreneurs to … do marketing, and not just cookie cutter approaches. Yes, it has to do with the scarcity and the urgency, but… let's look at what they're meant for and let's use them in a different way with empathy and kindness." - Sarah Santacroce

So how do you start marketing with a humane approach? Here are some of the points Sarah raised that you can start applying today:

False urgency, scarcity, wealth-signaling, ang gap selling marketing are some of the anxiety-inducing marketing methods. With how much the world has consciously evolved in the past few years, they are now an outdated approach to marketing.
The reason why you are uncomfortable with selling and marketing has to do with worthiness and really believing in yourself.
Share the positive outcome of your product/service and use empathy and perspective-taking to connect with your clients.

"Let's empower our clients. Let's treat them as the smart human beings they are." - Sarah Santacroce

The voices that say, "In order to succeed, you need to run your business this way," or "In order to sell, you need to market this way," can be overwhelming, especially when you feel that these methods aren't true to who you are. The good news is that this is YOUR business. YOU are the one running it. YOU get to make the decision. And it's possible to make decisions that are true to you, allows you to connect with your clients, and still be profitable.

For full show notes, go to schulmanart.com/239

++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout-out over on my IG stories!

++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

238: An Artist's Guide to NFTs with Capucine Jenkins and Miriam Schulman Dec 27, 2022

Show notes

NFTs are bridging the gap between art and technology but many artists (including myself) still don't quite understand what they are and how to do them. In this episode our inspiration is NFT art and its ability to help us explore another stream of income and a look into the future. Unfortunately, there are a lot of scams circulating the internet praying on artists enticing them with quick money for an NFT of their work.

Luckily, our guest, Capucine Jenkins, curator of digital art and NFTs at Saatchi Art is here to demystify the process for us. Class is in session and she's giving us the NFT 101 class so that you can see the opportunities that exist even if you're a traditional artist.

"Much of our goal and objective really is to help artists help growing artists and definitely emerging artists make a livelihood for themselves." - Capucine Jenkins

Everything you'll need to start considering NFT art:

NFTs are so much more than JPGs
You don't have to be a digital artist to sell NFTs
Art and technology don't have to be in contrast of each other
NFTs are really about intellectual property and assets that allow you control as an artist

Capucine explains the opposing worlds of art before this NFT technology exploded in popularity, and the digital world that now exists for artists to live and thrive in. Capucine says that NFTs give you "a mid-tier place …to be able to have a livelihood." Because it exists on a technology called the blockchain, there is no middle man, and your royalties, rights as an artist, and proper compensations are baked into these digital contracts called smart contracts.

"There's this understanding that art and tech are in contrast, or even in conflict with each other, when I think NFT's actually do the job of bridging that gap." - Capucine Jenkins

For full show notes, go to schulmanart.com/238

++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

237: Guarantee Your Success with Miriam Schulman Dec 20, 2022

Show notes

The most common question I get asked by those who are considering joining my incubator is something similar to "What are the guaranteed results if I join?"

However, the only one who can guarantee your results are YOU. Results and success aren't dependent on a program, it's based on the work that you put in!

Not all students who apply to law or medical school get in. And not all who get in graduate. The ones who finish are the ones who put in the work. In the same way, not all participants of any program will have the same results.

"Only you can guarantee your result." -Miriam Schulman

So what can you do to increase your results? Here are three points I discuss in detail on this episode:

You're the only one who can guarantee your success. Your success is equivalent to the effort you put in
Give your relentless commitment and live the VIP life
Invest in your relationships

"Building an art business takes even more courage. Because you have to put in the perspiration behind the inspiration." -Miriam Schulman

It can be equally terrifying and exciting to realize that the outcome of your work is dependent on you. Take this time as a year ends and another one begins, to plan for the next year ahead. Take this time to introspect and ask yourself: Who are you becoming? How are you showing up to the world? What are your dreams? Do your actions lead you towards your dreams? Remember that you're the only one who can guarantee your success.

For full show notes, go to schulmanart.com/237 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

236: Write Your Book with Candice L. Davis and Miriam Schulman Dec 13, 2022

Show notes

If you've been thinking about writing a book, let's demystify the process. This episode shines a light on a few of the things that can make it a little less scary so you can actually write your book.

Candice L. Davis is the book coach behind my first published book, Artpreneur. We're diving in and sharing many of the moments I've experienced becoming a published author and what Candice has seen many authors struggle with. It's hard to take the first step when you think you're the only one struggling with certain things. It's easier when you see what's possible in spite of your perceived challenges and learn there's support and a way around the real and perceived challenges of writing your first book.

"You can become a great writer; these are just skills. It's a set of skills that you can develop" - Candice L. Davis

Things that will encourage you to write your book:

The challenges holding you back are common to many first-time writers
Writing a book for a publisher is a different kind of pressure, but it's also rewarding
Releasing a published book is a team effort not a solo sport, get the help you need early

Writing a book takes much longer than I had anticipated, and it was a completely different experience than I believed it would be. Releasing a published book is truly like a birthing process, with pain and moments of frustration, but thankfully you get a whole team supporting the birth of your book if you take the traditional publishing route. The process and experience is so worth it in the end. I wish it for all of you wanting to share your message.

"Whatever you're creating, find a way to do it from a place of joy and desire." - Candice L. Davis

Connect with Candice Davis:

Website

Podcast

For full show notes go to schulmanart.com/236 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

235: Proposing Your Book to Publishers with Allison Lane and Miriam Schulman Dec 06, 2022

Show notes

If you've been on the fence about publishing a book and overwhelmed about what goes into it, then this episode is going to answer many of your questions.

I have to admit, getting my book traditionally published was not as simple as I thought it would be, but I have no regrets about the journey.

Allison Lane helps people get published by guiding them through the process of writing a proposal to secure a book agent and ultimately get a publishing contract. I feel lucky to have had her guidance preparing my own book proposal for Artpreneur.

"The book proposal becomes the anchor to every author's marketing ecosystem." -Allison Lane

We're peeling back the layers of the marketing it takes to create a book proposal and what goes into pitching it. There are a number of areas you can get wrong attempting this process on your own, and Allison simplifies the process for you because of her marketing background.

Key insights we discuss about book proposals:

Your book proposal is an important marketing document that requires skill to pitch and is used even after the book is published
How the right book comps in your book proposal are key for the editor to see what audiences your book can be marketed to
Writing a captivating hook for the book proposal is a challenge when you don't keep in mind who is reading it and for what purpose.
Be your best marketer by giving people access to you and how you and your work makes them feel

Pitching a book takes lots of specialized skills, industry knowledge, and effort. If I had chosen the self-publishing route, it would have been a much different experience, but it would've also turned out to be a much different book. Regardless of the route you decide to go, don't be afraid to write your story and share it with the world.

"Words really matter and understanding who the end recipient of those words are is really about empathy and understanding, all communication strategy is." -Allison Lane

For full show notes go to schulmanart.com/235

++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout-out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

234: She Builds with Jadah Sellner and Miriam Schulman Nov 29, 2022

Show notes

You can build a successful business around your art and creative work without sacrificing what matters to you. Relationships, time for yourself, and space for creativity don't need to be lost to hustle culture and burnout.

My guest today, Jadah Sellner, has built several successful companies and has experienced the burnout that is not sustainable. Now she helps women unleash their creativity, intuition and purpose through her books, her podcast, and coaching.

In this episode, we're sharing just a few of the many golden lessons Jadah has in her latest book called She Builds. She values allowing yourself to follow your own intuitive path to create and build your own meaningful life.

" Give ourselves permission to build a business from a place of love." -Jadah Sellner

Lessons we discuss from Jadah's book:

Move from strictly obsessive passion into a harmonious passion to avoid burnout
Toxic productivity and that constant feel of not enoughness are signs to slow down
3 kinds of mastermind support group buckets you need to excel in your journey
Writing a letter to your future yourself is meant to set the vision and intention

There are so many more lessons we didn't have the time to cover. She shares her wisdom and insights into things like high functioning anxiety, the cycle of fear, having calendar bodyguards and more in her book. The narrative around hustle culture is that it's sexy and something to strive for and wear like a badge of honor. Jadah is breaking that narrative apart and refocusing on how to create a fuller, more meaningful life with room for success and love.

"Make space and time to dream about what it is that you want to create." - Jadah Sellner

For full show notes go to schulmanart.com/234

++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout-out over on my IG stories!

++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

233: Leading with Your Inner Weirdo: A Conversation with Theresa Pridemore Nov 22, 2022

Show notes

Embrace your inner weirdo and create beautiful art. The best art in this world is created by us weirdos. The word, weird, hasn't always had negative connotations and carries so much more meaning that we give to it.

This time around, Theresa Pridemore is interviewing me. Listen and get ready to feel charged to create the art that only you can.

"When you're embracing the weird you are embracing your destiny." -Miriam Schulman

Today I'm sharing the key ideas you need to embrace your inner weirdo and give space for all the weird creativity you have to come out.

What we're discussing:

9 steps you need to create your signature brand and style
Standing out is the key to getting noticed and distinguishing yourself
Don't be afraid to amplify your imperfections and lean into your own style

The idea for this conversation is directly from Chapter 6 of my newest book, Artpreneur, which is your guide to turning your creative ideas into a business that sustains the life you want to live. Nurturing your inner weirdo and giving it the space and opportunity to distinguish you is one of the biggest gifts you can give to yourself.

You don't have to be worried about getting it right all the time. You don't need to be consumed with people pleasing to the extent that you no longer have a voice or a style.

"Give yourself permission to turn some people off." - Theresa Pridemore

For full show notes go to schulmanart.com/233

++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout-out over on my IG stories!++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

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