The Inspiration Place

Latest Episodes:

BONUS: Art Marketing Messaging Makeover ft. Danielle Weil Nov 28, 2024

Show notes

This week I'm joined by my good friend and copywriting expert, Danielle Weil! She's written some of my most successful marketing campaigns and now she's here to help you with your art marketing messaging. We'll be talking about why good messaging is so important, especially in an AI-driven world where it's easy to sound like a robot. This episode is packed with helpful advice, so get ready to take some notes!

In this episode, you'll discover:

Discover the 3 key elements of successful marketing messaging: desire, trust, and urgency.
Learn how to tap into your audience's pre-existing desires and build trust with them.
Explore ways to create authentic urgency and scarcity in your marketing materials.

To get Danielle's bundle, go to SchulmanArt.com/MESSAGE

📚ARTPRENEUR

📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com

🤩 Start reading Chapter 1 "Choose to Believe" absolutely FREE at SchulmanArt.com/BELIEVE

📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart

🎤NEVER MISS AN EPISODE!

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

331: Where to Find Your Audience in 2025 ft. Felicia Pagesh and Jen Lehner Nov 26, 2024

Show notes

If you've been struggling trying to find the right people for you, you're not alone. I'm joined by marketing mavens Jen Lehner and Felicia Pagesh and we're here to talk about the two main customer markets with you getting to decide which one you want to attract. It's all about publicity, email marketing, and finding the strategies that feel good to you!

In this episode, you'll…

Learn how to build your audience even if you're an introvert or don't use TikTok
Explore two main market demographics: Gen Z and younger, and Gen Y and older – and how you can target your ideal audience effectively
Discover tips and tricks in starting and creating your podcast

For full show notes, go to schulmanart.com/331

📚ARTPRENEUR

📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com

🤩 Start reading Chapter 1 "Choose to Believe" absolutely FREE at SchulmanArt.com/BELIEVE

📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart

🎤NEVER MISS AN EPISODE!

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

330: What's Wrong With Your Art? Nov 19, 2024

Show notes

I get it—a lack of sales or recognition can make anyone wonder if their art just isn't good enough. But what if the problem lies elsewhere? Join me in this episode as I break down the hidden factors that could be blocking your path to success.

In this episode, you'll discover:

Uncover small changes to your presentation that could have a big impact
Discover why constantly switching styles or mediums can confuse potential collectors and hold you back from sales
Explore the importance of focusing on a specific theme or genre to stand out

For full show notes, go to schulmanart.com/330

📚ARTPRENEUR

📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com

🤩 Start reading Chapter 1 "Choose to Believe" absolutely FREE at SchulmanArt.com/BELIEVE

📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart

🎤NEVER MISS AN EPISODE!

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

329: Play Your Greatest Hits Nov 12, 2024

Show notes

If you're struggling with ways to market your art, consistency is key. Today, you'll learn how to reframe your best messages without being boring. There's no harm in repeating your winning ideas. Plus, get inspired by my incubator members' latest wins!

In this episode, you'll discover:

Learn how repetition in marketing can build trust with your audience
Discover why consistency is key to making your marketing messages stick
Explore how to reframe the same message to engage different facets of your audience

For full show notes, go to schulmanart.com/329

📚ARTPRENEUR

📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com

🤩 Start reading Chapter 1 "Choose to Believe" absolutely FREE at SchulmanArt.com/BELIEVE

📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart

🎤NEVER MISS AN EPISODE!

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

328: 5 Ways to Build Your Audience Nov 05, 2024

Show notes

You've heard me say this before, invest in your relationships. Doing this brought me very significant people who have done so much for my career. In this episode, I'm sharing actionable steps on how you can also widen your network.

In this episode, you'll:

Learn strategies to pitch your personal brand story to press
Find out how to get your art in front of the right people,
Uncover the importance of storytelling when it comes to marketing

For full show notes, go to schulmanart.com/328

📚ARTPRENEUR

📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com

🤩 Start reading Chapter 1 "Choose to Believe" absolutely FREE at SchulmanArt.com/BELIEVE

📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart

🎤NEVER MISS AN EPISODE!

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

ENCORE: The Real Ghosts Haunting Our Creative Process Oct 29, 2024

Show notes

Step into the shadows of creative uncertainty and unearth the chilling tales of artistic fears in our spine-tingling Halloween edition! Dive deep into the twisted intricacies of creativity and the haunting struggles that can accompany it. Let's investigate the raw vulnerability behind the artistic process and shed light on the fears and doubts plaguing even the most seasoned artists, marketers, and entrepreneurs. Together, we will determine how to overcome spooky obstacles, reclaim your artistic prowess, and foster resilience in the face of creative nightmares.

"The real specter was the creative anxiety lurking in the shadows. It wasn't just about having the time, it wasn't about the distractions, it was about the chilling touch of fear and uncertainty."- Miriam Schulman

In this podcast, you'll discover…

Acknowledging and facing your fears, such as fear of failure, perfectionism, imposter syndrome, and the comparison trap, will empower you to confront the inner demons of creative anxiety.
Imperfections are natural, and your past achievements serve as a reminder of your capabilities.
Actionable strategies for pushing through creative blocks.

For full show notes, go to schulmanart.com/280.

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🎉FREE GOODIES!🎉

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

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🎤NEVER MISS AN EPISODE!

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous, leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout-out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

327: The Dyslexic Creative ft. Jamie Waller Oct 22, 2024

Show notes

Research shows that dyslexia is more common among creatives, affecting about 15% more than in other fields. As someone who has dealt with auditory processing disorder for much of my life, I understand how these struggles can impact our daily lives. With me today is bestselling author and entrepreneur Jamie Waller who shares his success story despite having dyslexia. Tune in to hear how he turned it into his strength.

In this episode, you'll discover:

Learn about the prevalence of dyslexia among creatives and entrepreneurs
Gain insight into the diverse experiences of people with dyslexia
Understand neurodiversity as a strength in society

For full show notes, go to schulmanart.com/327

📚ARTPRENEUR

📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com

🤩 Start reading Chapter 1 "Choose to Believe" absolutely FREE at SchulmanArt.com/BELIEVE

📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart

🎤NEVER MISS AN EPISODE!

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

326: Unconventional Art Marketing Tips ft. Jen Lehner Oct 15, 2024

Show notes

In our latest Kvetch and Kvell episode, digital marketing strategist Jen Lehner and I share with you how you can use AI to level up your art marketing. Tune in for fresh ideas to grow your art business!

In this episode, you'll:

Discover how to use AI tools like ChatGPT and Google Notes Lm to your advantage
Hear why traditional print ads in niche magazines can still be effective for promoting your art
Find out how you can create videos featuring your artwork without being on camera

For full show notes, go to schulmanart.com/326

📚ARTPRENEUR

📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com

🤩 Start reading Chapter 1 "Choose to Believe" absolutely FREE at SchulmanArt.com/BELIEVE

📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart

🎤NEVER MISS AN EPISODE!

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

325: 80/20 Sales, Marketing and Divine Inspiration ft Perry Marshall Oct 08, 2024

Show notes

One of the most sought after business strategists, Perry Marshall, sits down with me today to talk about the 80/20 principle and how this can be applied to almost every aspect of your business. Tune in to know more about this success rule.

In this episode, you'll discover:

Discover how you can apply the 80/20 rule to your business
Learn the power of integrating spirituality with entrepreneurship to find deeper purpose.
Gain insights on how focusing on the right 20% can drastically reduce effort and increase results

For full show notes, go to schulmanart.com/325

📚ARTPRENEUR

📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com

🤩 Start reading Chapter 1 "Choose to Believe" absolutely FREE at SchulmanArt.com/BELIEVE

📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart

🎤NEVER MISS AN EPISODE!

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

324: How to Know When Your Art is Finished ft. Jeffrey Madoff Oct 01, 2024

Show notes

If you're constantly tweaking your work and never feel like it's finished, you're not alone. Indecision and uncertainty commonly hold artists back from moving forward. Playwright and author Jeffrey Maddoff joins me today to talk about calling it 'done'.

In this episode, you'll discover: