The How To Podcast Series - Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

Latest Episodes:

E37 - When Someone Steals Your Idea - What Do I Do Dec 05, 2022

Show notes

EPISODE 37 - When Someone Steals Your Idea - What Do I Do

Dave tells a story about when his boss stole his idea in a team meeting, told him his idea sucked, and then took his idea and presented Dave's idea as his own to his boss. What a jerk!

Dave's idea was stolen. What would you do?

Has this happened to you?

But that was my idea! Even if someone else is talking about your topic, they can't do it your way!

Your local news channel pulls from the same news - they don't make up the stories they just report from the same group of stories with their own emphasis and slant.

Nobody can copy your show - you can't be duplicated!

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https://howtopodcast.ca/

BONUS - A Message From Rachel Adby in Australia Dec 02, 2022

Show notes

BONUS - A Message From Rachel Adby in Australia

About Rachel

Aussie eCommerce Mum is here to support small and micro businesses who are starting out with paid traffic. I have two Shopify stores of my own, so I know the ropes when it comes to setting up campaigns, analyzing data, and scaling successful ads. My mission is to help business owners succeed in online retail through providing trustworthy advice and support.

Maybe I can help you:
- Save time and money by not having to learn everything yourself.
- Get expert help with advertising on two of the biggest social media platforms.
- Start making sales and growing your business right away.
- Feel relieved that you have someone who knows what they're doing to help you out.

Rachel's Podcast - Aussie eCommerce Mum: A Diary

I am spending my own cash building two

Aussie Shopify stores using Meta;

Yep, I am not an agency.

Much of the Micro-business support out there for us eCommerce stores is very expensive, and far out of the reach of start-ups. I am a solopreneur and have spent $50K of my own money to learn what I know about FB and IG advertising. I offer support in paid traffic like a custom campaign strategy, or even jumping into your Ads Manager to offer some advise that you can implement DIY.

If you're looking to start or grow online with your product business, click the button below and find out how I can support you, at a price you can totally afford.

Here is a link to Speak Pipe - receive voice messages just like Rachel's with this link

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https://howtopodcast.ca/

E36 - A Small Audience is Your Super Power Advantage - Celebrate Them Dec 02, 2022

Show notes

EPISODE 36 - A Small Audience is Your Super Power Advantage - Celebrate Them

Starting Small is your Super Power Advantage

Bigger Doesn’t Mean Better

Typically, most people think the bigger the audience, the more success they will experience. But here’s the truth of the matter… Bigger doesn’t necessarily mean better. You can thrive with a tiny audience. There’s actually an advantage that you have with a smaller audience.

Better Intimacy

You can create intimacy in a greater way than somebody who has a bigger audience ever could. You can do all kinds of things with a smaller group and get to know them on a much deeper, more intimate level than anybody with a big audience can do. They just can’t do the certain things that you can at scale and it gives you an advantage to know those people better than they know themselves. With a small audience you can get to know these people better than they know themselves, you know what they’re thinking, feeling or doing, and you can support them in making progress with the challenges or skills that they want to learn.

Better Personalization

You can personalize your responses, your marketing, your approach to each person. People with a bigger audience can’t do that. If they had an audience of 100,000 people, there’s no way they can personalize the experience to each individual person. But when you have an audience of just a few hundred people, you absolutely can. And that is going to lead to higher conversions.

Better Follow Up

And number three, follow-up. When you have a smaller audience, you can follow up in all kinds of creative ways that people with big audiences can’t do. You can send personal voice or video messages. You can text people directly and communicate with them in a way that people with a big audience can’t do at scale. So, use that to your advantage. Invite people to send you direct messages, correspond with you and get creative. When you have a smaller audience and start building a deeper, more intimate relationship with that audience, your conversions are going to be way higher.

Use a Smaller Audience to Your Advantage

With a smaller audience, use your advantage to be able to create

Intimacy
Personalization
follow up

Build your foundation with a smaller audience - try things out, get feedback, enjoy the community you build today. As your community grows you might not have the luxury of time and interaction that you have right now

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https://howtopodcast.ca/

E35 - Buzzsprout Leaving Instagram Behind and The Wayne Gretzky Social Media Strategy Nov 29, 2022

Show notes

EPISODE 35 - Buzzsprout Leaving Instagram Behind and The Wayne Gretzky Social Media Strategy

Buzzsprout announced recently that they are no longer actively using Instagram - as a Buzzsprout user, this made me stop and think about where we are headed

I skate to where the puck is going to be, not where it has been - Wayne Gretzky

Recent report on App Usage for 13-17 year old users 2014/2015 vs 2022

Dump the time suck and stressful content cycle of Instagram and the aging population of Facebook (dying off)

The Wayne Gretzky Social Media Strategy - focus on where the play is headed in the game - not where it has been (Instagram) or where it was (Facebook)

Take a look at where the next generation of audience listeners are - it might be sobering, but it will help you refocus for 2023

For us - we are looking at YouTube and Newsletters via email.
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E34 - Some Stats From Our Show and Greetings To Our Listeners Nov 22, 2022

Show notes

EPISODE 34 - Some Stats From Our Show and Greetings To Our Listeners

Podcasters love their stats! We seem to thirst insatiably for more and more and more listeners!

In this episode I share some of my stats with you and share the countries currently listening as well as some info on the ages of some of my listeners - interesting stuff!

Wherever you are listening in from - thanks for taking time to do so!

Why do we love stats so much? The headlines in the media are filled with that latest stats. Stats sell. The stats are often quoted from the latest reports. People then parrot them around like they’re fact when most of them are complete garbage.

When people get out of hand quoting stats I like to throw out a stat of my own!

73.6% of all statistics are made up. I say it deadpanned.

Often I’ll get some people look at me like, “really?”

Or as Mark Twain popularized the quote most attributed to the Prime Minister of Great Britain, Benjamin Disraeli,

“There are three kinds of lies: lies, darn lies and statistics.”

The quote is meant to highlight the deceiving but persuasive power of numbers.

As of the time of this recording, this very podcast is being listened to in the USA, Canada, Australia, India, United Kingdom, Germany, Netherlands, Morocco and Tunisia!

My listeners range in age from 0 to 59 - no 60 year old listeners - interesting!

As a new podcaster, use your stats to learn more about the listeners that are tuning in, but don't obsess over numbers - it will happen, just look at every band that became an overnight sensation - they played their share of empty bars, parking lots and odd locations in the early days - they played to nobody, they were discouraged - the only podcast guaranteed to get listeners are the active podcasts - be active - keep going! Don't stop!

You got this!

Dave

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https://howtopodcast.ca/

BONUS - YouTube Stat On The Number of Viewers Watching Your Podcast - This May Suprise You Nov 17, 2022

Show notes

BONUS - YouTube Stat On The Number of Viewers Watching Your Podcast - This May Surprise You

YouTube’s edge over audio streamers may not be (entirely) its video capabilities. In the spring, 45 percent of people who consumed podcasts on YouTube didn’t even watch the video; they just listened with the video minimized. I suspect that YouTube’s real advantage is that… it’s Google.

You google a podcast, and there it is. The search is undeniably easier, and even I find myself defaulting to the YouTube version of podcasts when I am doing research for work.

Source: https://hotpodnews.com/

Check out our episode #22 on Static Image Posts on YouTube

A static image post on YouTube is simply a picture with an mp3 audio file attached to it. I use a tool I found called One Image Music Video at https://www.oneimagevideo.com/

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https://howtopodcast.ca/

BONUS - Paulo Magalhães Has Released His First Podcast Episode - Congratulations Nov 15, 2022

Show notes

BONUS - Paulo Magalhães Has Released His First Podcast Episode - Congratulations!!

Eagles fly high has launched!! Paulo has been listening to The How To Podcast Series and his first episode, ever, has launched - please support our newest podcaster on this exciting podcast launch and journey!

I'm Paulo Magalhães and I want to share life stories, positive experiences and develop English skills with you. Count on me, send your questions and I will help you with your English language studies.

If you have a topic to suggest, send it to me and I'll feature it in the next episodes.

Blog: https://english4uwin.blogspot.com

Email: teachereduardomaga@gmail.com

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Send in a voice message: https://anchor.fm/paulo-eduardo-fernandes-magalhes/message

https://open.spotify.com/show/6bIqv2by6H0dY2lsfWDt03

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https://howtopodcast.ca/

E33 - How To Get Your Guest To Share Their Appearance On Your Podcast Nov 15, 2022

Show notes

EPISODE 33 - How To Get Your Guest To Share Their Appearance On Your Podcast

So you want your guest to share their appearance on your podcast episode - how do you do that? Is there an effective way to do so? Is it really their responsibility as a guest to share their episode with their community?

Here are 7 Things to Consider when working with a guest on your show!

(1) Be tactful when sharing their episode on Social Media

One example of a way to leverage this is to tag your guest in an Instagram story. The guest will likely repost the story and put a swipe up to allow their followers to check out the interview

(2) Make their interview with you on your show worth sharing

It's great when a guest makes comments such as “no one has ever asked me this” or “I can tell that you did your homework.” The guest can tell if you are genuinely interested in what they have to share or if you are attempting to cash in on their skill or notoriety.

A prepared interview will immediately allow you to stand out and increase the likelihood that the guest will share the episode because it makes them look good.

(3) Create easy to share assets for your guest

When booking the interview, ask if they need images or audio clips to promote the episode. I love Canva for this

(4) Ask - You do not have because you did not ask

One way to treat this is only to require a guest to share if they approach you to be on your podcast. If you've invited the guest, you shouldn't need them to share the episode.

(5) Give sincere appreciation for their time

Our gratitude for those helping us in any way spurs them to do more favors for us or pay it forward—and research even proves this when you express your gratitude to someone, and they're likely to help again.

(6) It is not - I repeat - it is not their responsibility to share the episode with their community

It is a good rule of thumb never to expect a guest to share the episode. Your responsibility as a host is to market your show. It is a “cherry on top” moment when the guest is gracious to promote your interview with their network.

(7) Provide your guest with an interview that they haven't done anywhere else - don't repeat another interview elsewhere

My go to question for my guests in the pre-interview - What would serve you in this episode? Is there anything that you haven't had the opportunity to discuss on a podcast that would add to the library of content that you have already created elsewhere? What topic would make this episode unique for you as a guest?

As a podcast host YOU become a part of your guests promo team - your guest has paid you with their time, your listener pays you with their attention - it is your job to promote the episode - not theirs!

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BONUS - A Message From Paulo Magalhaes in Brazil Nov 11, 2022

Show notes

BONUS - A Message From Paulo Magalhaes in Brazil

Paulo left this message on our website - my gosh, this is so great! To hear from a listener and to understand how this podcast has helped Paulo to make the decision to start a podcast to help others, wow, thank you so much Paulo for your kind words and affirmation!

If you need help starting your podcast, if you have a question or an idea for a future episode, please do what Paulo has done and head over to our website, click on the microphone icon on our website, record your message and hear your voice on this podcast!

Podcasting is.... amazing!

Thank you Paulo, and thank you, for listening!

Here is a link to Speak Pipe - receive voice messages just like Paulo's with this link

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https://howtopodcast.ca/

E32 - Be Heard and Be Found Via Voice Search on Alexa, Google and Everywhere Nov 08, 2022

Show notes

EPISODE 32 - Be Heard and Be Found Via Voice Search on Alexa, Google and Everywhere

What Is Voice Search?

Voice search is the action of using speech to ask questions and give commands to compatible devices like smartphones or smart speakers. The searcher speaks to the device and the device fulfills the command or answers the question.

How Does Voice Search Work in Basic Terms?

Without getting too deep into the technical details of voice search, digital voice assistants work by:

Processing and transcribing human speech into text
Analyzing the text to detect questions and commands
Connecting to external data sources such as search engines to find the relevant information
Translating that information into a digestible format to fulfill the user’s intent

Who Are The Major Players In The Voice Search Market?

The major players in the US smart speaker market are as follows (in order of market share):

Amazon (63.2%)
Google (31%)
Other (5.8%)

How Can You Optimize Your Website for Voice Search?

Successful optimizing of content for voice search comes down to these things:

Ensure your content is found on all relevant major data sources (Google Search, Google Maps, Apple Maps, Wikipedia, etc.)
Use traditional SEO best practices to rank your webpages and/or listings high in search engines.
Your content can be perfectly structured for voice search, but if it’s not on Page 1, it’s unlikely to be pulled in as the answer.
Your content must be succinct and answer questions in simple terms.

Tip: Structure your content and answers to that of a 6-7th-grade reading !

Amazon Echo - SNL Skit

For greater detail - here is the source we used for this episode

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