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    How To

    The How To Podcast Series – Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

    Welcome to The How To Podcast Series — your guide to podcasting success! Join host Dave Campbell and rotating guest co-hosts for practical tips on podcasting. Learn podcasting SEO, audience growth, guest booking, audio setup, social media marketing, and hosting platform suggestions. Get real-world advice, Podcasting Tips, creative inspiration, and the confidence to build your podcast community. Podcast smarter — your journey starts here! Join our free Podcast Community on Meetup to meet fellow listeners and podcasters at all different levels – HowToPodcast.ca is your home for podcasting!

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    Latest Episodes:
    E167 - Podcasting for Profit - A Five-Part Masterclass - Creating Valuable Content, The Key to Monetization Nov 21, 2023
    Show notes

    EPISDOE 167 - Podcasting for Profit - A Five-Part Masterclass - Creating Valuable Content, The Key to Monetization


    Episode 3: "Creating Valuable Content: The Key to Monetization"

    Key Points:

    1. Focus on audience needs: Understand your listeners' problems, interests, and questions to create content that resonates with them.
    2. Offer actionable insights: Provide valuable, actionable information that helps your audience in their personal or professional lives.
    3. Consistently improve content quality: Continuously refine your content by seeking feedback and staying up to date with industry trends.

    Main Action Steps:

    1. Conduct audience research to understand your listeners' needs, preferences, and pain points.
    2. Plan your content to address these needs and provide practical advice or solutions.
    3. Invest in improving your content creation skills, whether through courses, workshops, or feedback from your audience.

    https://www.teepublic.com/

    https://www.teepublic.com/user/true-media-solutions

    ___

    https://howtopodcast.ca/


    E166 - Podcasting for Profit - A Five-Part Masterclass - Unlocking the Power of Affiliate Marketing Nov 20, 2023
    Show notes

    EPISODE 166 - Podcasting for Profit - A Five-Part Masterclass - Unlocking the Power of Affiliate Marketing

    Episode 2: "Unlocking the Power of Affiliate Marketing"

    Key Points:

    • 1 - Understand affiliate marketing: Learn the basics of affiliate marketing and how it works, including tracking, commissions, and affiliate networks.

    • 2 - Choose relevant products or services: Select affiliate products or services that align with your podcast's content and audience.

    • 3 - Promote authentically: Integrate affiliate promotions naturally into your content and provide value to your listeners.

    Main Action Steps:

    • - Research affiliate marketing, find reputable affiliate programs, and understand their terms and conditions.

    • - Identify products or services relevant to your podcast's niche that you can promote as an affiliate.

    • - Create a content strategy that incorporates affiliate promotions in a way that provides value to your audience.

    Find a worksheet for this episode on our Website

    ___

    ⁠https://howtopodcast.ca/⁠

    Has the show helped you? Please support the show and my love for coffee!

    ⁠https://www.buymeacoffee.com/truemediaca


    E165 - Podcasting for Profit - A Five-Part Masterclass - Podcasting 101, Laying the Foundation for Profit Nov 19, 2023
    Show notes

    EPISODE 165 - Podcasting for Profit - A Five-Part Masterclass - Podcasting 101, Laying the Foundation for Profit

    Episode 1: "Podcasting 101: Laying the Foundation for Profit"

    Key Points:

    • 1 - Choose the right niche: Select a niche or topic you are passionate about and have expertise in, as it will help you connect with your audience authentically.

    • 2 - Build Your Community

    • 3 - Establish a consistent release schedule: Consistency helps build trust with your audience, leading to long-term growth.

    Main Action Steps:

    • - Research and identify a niche or topic for your podcast that aligns with your interests and expertise.

    • - Decide on the best place to build the foundation for your community - your own domain, not rented land

    • - Create a content calendar and stick to a regular release schedule, such as weekly or bi-weekly.

    Find a worksheet for this episode on our Website

    ___

    https://howtopodcast.ca/

    Has the show helped you? Please support the show and my love for coffee!

    https://www.buymeacoffee.com/truemediaca


    E164 - Bringing A Podcast Back, RSS Feeds, Audience Engagement With CO-HOST - Patrice Jackson Nov 18, 2023
    Show notes

    EPISODE 164 - Bringing A Podcast Back, RSS Feeds, Audience Engagement With CO-HOST - Patrice Jackson


    Some thoughts and discussion around bringing your podcast back from a hiatus, building your audience back up and the world of RSS deconstructed in simple terms


    https://linktr.ee/mssavvypro

    https://www.instagram.com/mssavvypro/

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    https://howtopodcast.ca/



    The Daily Dave - Podcasting Tips - The Daily Santa Podcast Returns December First and Find Us On The KidsPod App Nov 17, 2023
    Show notes

    The Daily Dave - Podcasting Tips - The Daily Santa Podcast Returns December First and Find Us On The KidsPod App

    The Daily Santa Podcast has found a new home on the amazing KidsPod App - A fun and safe way to listen to podcasts made for kids.

    [BOZEMAN, MT, USA, June 22, 2023 —] Tech start-up KidsPod Co. is thrilled to announce the launch of the KidsPod mobile app – a new podcast platform that revolutionizes listening for kids ages 3-13. Designed and developed in partnership with kids’ tech expert Dubit Limited, the app is the first of its kind to present over 300 kids’ podcasts in a visual, intuitive and safe way.

    Founded by parents who were frustrated by the lack of accessibility and discoverability in the kids genre, KidsPod’s mission is to connect families all over the world to the power of audio. “We believe podcasts benefit children and adults in much the same way,” said Jessica Ray, CEO and co-founder. “But for kids, who learn by listening more so than reading, they are absolutely transformational. Kids’ podcasts democratize the internet and education in a way unlike anything else. They are also a great parenting hack – absolute guilt-free screen time.”

    With 71% of parents concerned that their child is spending too much time on screens, many will find KidsPod an easy way to cut down on screen time while still using a device.

    According to Dubit’s CEO Matthew Warneford, "The launch of KidsPod is just perfect timing for the audiences it appeals to, as our research has shown that 3-13 year olds listening to music and podcasts on mobile devices is up over 30% year on year. We have loved working on such an innovative and safe product for children, and expect to see it grow fast amongst those age groups!"

    KidsPod offers both free and paid subscription options: the free version includes unlimited listening to every show on the app and follows the founders’ commitment to keeping kids podcasts open and available to all. The paid version ($4.99 per month/$34.99 per year) unlocks additional listening features like individual user profiles, a favorites library, offline listening, playlist creation, and one of their more innovative features – an in-app coloring book.

    “Just like adults, kids like to multitask while they listen,” said co-founder and Head of Content Rachel Lacy. “Podcast creators are already publishing coloring pages and activities on their websites, but that’s one more thing a child can’t safely access on their own.” By bringing those resources in the app, kids can color or doodle as they listen – without needing an adult. Rachel adds, “While we fell in love with the screen-free nature of audio entertainment, making podcasts more interactive helps audio compete with streaming and gaming when kids do have a device in hand.”

    The company hopes to amplify the growth of the kids genre and highlight the untapped potential for responsible advertising in the space. According to nonprofit Kids Listen, nearly half of kid listeners tune in daily, and kids’ podcasts are by far the most trusted media for recommendations among parents. According to CEO Jessica Ray, KidsPod’s top priorities are making the kids space more interactive and helping podcasters monetize more effectively.

    The KidsPod app is available for download on iOS and Android devices. To learn more about KidsPod and its exciting features or to submit a podcast for inclusion on the platform, please visit https://kidspod.app/.

    Contact: Jessica Ray, KidsPod Co.

    Phone: +1 (406) 998-8801

    Email: jess@kidspod.app

    https://kidspod.app/

    ___

    https://howtopodcast.ca/


    E163 - Sound Better With Great Audio Tips From an Expert with Guest CO-HOST - Sound Guy Fletch Nov 17, 2023
    Show notes

    EPISODE 163 - Sound Better With Great Audio Tips From an Expert with Guest CO-HOST - Sound Guy Fletch


    A Commitment to Producing Flawless Records

    Based in Manchester, UK, I began my audio journey at the age of 13 when I started learning how to DJ at my local youth club. At the end of Yr9 (aged 14), I left school and was home schooled for my 2 GCSE years. I used that time to not only keep learning how to DJ, but also learn production. This became a huge passion of mine then at age 16, I went to college to study Music Technology. It was there that I first went into a ‘proper’ studio and knew, that’s what I want to do with my life.

    ​

    Fast forward to now, I’ve spent most of my young adult life working on music. From doing sessions in my bedroom to engineering gigs around the country. I’ve worked with everything from international touring artists to bedroom producers and everything in between.

    I also own 2 other businesses, a Podcast Production company and a live sound hire company too.


    https://soundguyfletch.wixsite.com/soundguyfletch

    https://linktr.ee/soundguyfletch

    https://www.youtube.com/@SoundGuyFletch

    ___

    https://howtopodcast.ca/


    E162 - YouTube, Video Editing Tools with Guest CO-HOST - Paul Anthony - Nothing Normal About This Podcast Nov 16, 2023
    Show notes

    EPISODE 162 - YouTube, Video Editing Tools with Guest CO-HOST - Paul Anthony - Nothing Normal About This Podcast

    Let’s discuss, hunt and possibly find anything in the realm of the paranormal. I’ve been fascinated for years about all things paranormal and now I would like to bring you more information that I have found. It hasn’t been proven, but are we really alone in this vast universe? Are there spirits visiting us and trying to communicate from the great beyond? I want to find out. Please send me your stories if you have any at paranormalamongus72@gmail.com

    https://paranormalamongus72.podbean.com/

    https://www.linkedin.com/in/paul-anthony-64b3b85a/

    ___

    ⁠⁠https://howtopodcast.ca/


    E161 - Safe Space, Addressing Your Inner Critic, Podcasting Beliefs We Don't Subscribe To with Guest CO-HOST - Cheyenne Nichole Nov 15, 2023
    Show notes

    EPISODE 161 - Safe Space, Addressing Your Inner Critic, Podcasting Beliefs We Don't Subscribe To with Guest CO-HOST - Cheyenne Nichole

    A very indepth and revealing conversation with a podcast host on a mission to create a safe space for her guests and for her audience!

    https://linktr.ee/safespacewithcheyenneTikTok: www.tiktok.com/@safespacewithcheyenne

    Facebook:www.facebook.com/safespacewithcheyenne/
    Spotify: https://open.spotify.com/show/5W7zl2R8XggkQbZGztDOY7?si=2d12d844abd540ad

    ___

    https://howtopodcast.ca/


    The Buy Me A Coffee Episode - Allow your podcast listeners the ability to show you love Nov 14, 2023
    Show notes

    The Buy Me A Coffee Episode - Allow your podcast listeners the ability to show you love


    You have homework - yes you do! Head over to Buy Me A Coffee and set up your FREE Account - today, no really, do it now!

    https://www.buymeacoffee.com/

    Ok, you're back, great! Now that you have your Buy Me a Coffee link - share it everywhere! Put it in your email signature, on your website, as a link sticker on Instagram, your show notes, EVERYWHERE!! (i'm not shouting, I am just excited!! I love coffee!!)

    ___

    Dave Campbell

    https://howtopodcast.ca/

    buymeacoffee.com/truemediaca


    E160 - Listener Comments, Facing Anxiety, Tools We Use with Guest CO-HOST - Joey Misbehaves - Host of Unmuffled Banter Nov 14, 2023
    Show notes

    EPISODE 160 - Listener Comments, Facing Anxiety, Tools We Use with Guest CO-HOST - Joey Misbehaves - Host of Unmuffled Banter


    In this episode, the host sits down with Joey, creator of Unmuffled Banter, to explore the unexpected journey of starting a podcast and how it can evolve into something far more meaningful than originally planned. What began as a space to talk about a wide range of interests has naturally shifted into deeper conversations around resilience, mental health, and overcoming life’s challenges.

    Joey shares how small, intentional milestones helped him launch and stay consistent, highlighting the importance of celebrating progress along the way. His approach to podcasting reflects a willingness to adapt, allowing the direction of the show to be shaped by the conversations and guests he encounters. From thought provoking discussions with experts like a retired psychiatrist exploring unconventional ideas about global connection, to learning practical tools like Emotional Freedom Techniques for managing anxiety, each episode becomes an opportunity for growth both personally and for his audience.

    A major theme throughout the conversation is facing anxiety head on. Joey opens up about the reality of preparing for interviews while dealing with nerves and health challenges, and the tools he uses to manage those moments, including breathing techniques, distraction, and sometimes medication. Podcasting, for him, is not just a creative outlet but a source of purpose and focus that helps break the cycle of simply going through the motions of everyday life.

    The discussion also dives into the technical and strategic side of podcasting. Joey reflects on early mistakes like overspending on equipment and subscriptions, and how he has since discovered simpler, more cost effective tools for audio editing, transcription, and hosting. He shares insights into growing a podcast through guest appearances, social media, and community engagement, while also weighing the value of paid promotion versus organic growth.

    Another key insight is the power of preparation and connection. Pre interview conversations have improved the quality of his episodes and helped guests feel more comfortable, leading to more authentic discussions. Joey also credits AI tools for helping him organize his thoughts, generate better questions, and build confidence as a host.

    Ultimately, this episode is an honest look at what it really takes to start and sustain a podcast while navigating personal challenges. It is a reminder that growth often comes from stepping into discomfort and learning as you go.

    Key takeaway:
    Podcasting can become more than content creation when it is rooted in honesty, curiosity, and consistency, it becomes a tool for personal growth, meaningful connection, and helping others navigate their own challenges.

    https://podcastaddict.com/podcast/unmuffled-banter/5903473

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    ⁠https://howtopodcast.ca/


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