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    How To

    The How To Podcast Series – Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

    Welcome to The How To Podcast Series — your guide to podcasting success! Join host Dave Campbell and rotating guest co-hosts for practical tips on podcasting. Learn podcasting SEO, audience growth, guest booking, audio setup, social media marketing, and hosting platform suggestions. Get real-world advice, Podcasting Tips, creative inspiration, and the confidence to build your podcast community. Podcast smarter — your journey starts here! Join our free Podcast Community on Meetup to meet fellow listeners and podcasters at all different levels – HowToPodcast.ca is your home for podcasting!

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    Latest Episodes:
    E250 - CO-HOST - Adinah Johnson - Listener Engagement, Listener Donations and Listener Acknowledgement to Help Your Podcast Grow May 17, 2024
    Show notes

    Episode 250 - CO-HOST - Adinah Johnson - Listener Engagement, Listener Donations and Listener Acknowledgement to Help Your Podcast Grow

    We discuss increasing listener engagement through listener polls, questions, listener donations and shoutouts to our audience encouraging more interaction from listeners.

    Great to have Adinah back for her third visit to The How To Podcast Series as our guest Co-Host. You can find out more about Adinah and her podcast at the link below

    https://open.spotify.com/show/6tZPxuwGQjS5ZhCq4BUgQC

    ___

    https://howtopodcast.ca/


    A Quick Reminder - The How to Podcast Series May Question of the Month and Our Podcast Meetups May 15, 2024
    Show notes

    The Daily Dave - Podcasting Tips - Reminder - May's Question of the Month and Our Podcast Meetups

    Quick reminder!! May's question of the month is out there and we would love to hear from you!

    When you listen to a podcast do you read the episode show notes that you see displayed on your phone? Head over to our website and leave your answer today!

    Also, we have a free weekly podcaster meetup on Meetup.com - join us and meet a great podcast comunity!

    ____

    https://howtopodcast.ca/


    E249 - If Star Trek Had a Podcast it would be called Engage, Your Audience May 15, 2024
    Show notes

    Episode 249 - If Star Trek Had a Podcast it would be called Engage, Your Audience

    Engage Your Audience

    1. Send listeners back into your past content - share evergreen episodes of your show
    2. Use compelling episode titles and descriptions to grab attention and increase play rates. Make them clear, catchy and intriguing.
    3. Provide truly valuable content that educates, entertains or inspires your listeners. When they find your podcast trustworthy and helpful, they're more likely to respond.
    4. Include clear calls-to-action asking listeners to share, subscribe, leave a review or engage with you on other platforms.

    ENGAGE your audience and give your audience a way to respond, make it easy, repeat it often and be authentic and your podcast audience will engage with you more!


    Podcast intro created via

    https://www.perplexity.ai/

    https://voicemaker.in/

    https://www.storyblocks.com/

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    https://howtopodcast.ca/


    Set The Tone For Your Podcast With Great Music, Video and Images From Storyblocks May 14, 2024
    Show notes

    Set The Tone For Your Podcast With Great Music, Video and Images From Storyblocks Storyblocks offers a very good variety of stock footage at a very competitive price.


    In my opinion, Storyblocks is a great platform for anyone looking for quality stock video, audio, and photo at a fraction of the regular cost. I use it for all of my projects and I have only good things to say about it. Its library, low price, and hassle-free license make Storyblocks worth it for me.

    I would recommend Storyblocks to anyone who is looking for an affordable and high-quality source of stock media and who wants to decrease production time.

    Why Storyblocks Is Worth It For Me?

    • It is easy to use and I get unlimited downloads. No extra or hidden fees whatsoever.

    • It saves me a lot of time because I don't have to shoot footage myself. I can also create a video really quickly using the Maker video editor.

    • I get a lot of ideas for creating new videos just by browsing through the video library.

    • There is more than enough footage for all of my projects and new videos are constantly being added.

    • It's cheap compared to other stock services.

    • All the content is royalty-free, which means that I don't have to worry about licensing.

    ⁠https://www.storyblocks.com/⁠ ____

    https://howtopodcast.ca/


    E248 - CO-HOST - Michelle Glogovac - Your Voice has the Power to Change the World - How to Get on Podcasts May 13, 2024
    Show notes

    EPISODE 248 - CO-HOST - Michelle Glogovac - Your Voice has the Power to Change the World - How to Get on Podcasts "Michelle Glogovac's superpower is connection. In her latest book, How To Get On Podcasts, she shares stories to inspire, motivate and educate others through the power of podcast interviews. Her insights and wisdom will help you ignite that same connection magic to tell your story through this powerful medium." Good listening comes before good storytelling. We believe in building genuine relationships with our clients and podcast hosts to create unique opportunities. The way we do that is by listening and building trust. Our goal is to not only increase your visibility and strengthen your presence, but to tell your story in a way that only you can share it. Known as THE Podcast Matchmaker™, we'll make sure that those who need to hear your story most are the ones you reach. If you're ready to start landing interviews, then you've found your perfect match! https://themlgcollective.com/ ___ Everything you need to start a podcast - https://howtopodcast.ca/ Leave Dave a message - https://www.speakpipe.com/HelloDave Get a podcast review of your show! - https://podcastfeedback.ca/


    Two Things Interview Podcasters are Doing That Frustrates New Guests - ReThink Your Strategy May 11, 2024
    Show notes

    The Daily Dave - Podcasting Tips - Two Things Interview Podcasters are Doing That Frustrates New Guests - ReThink Your Strategy


    Ok, so in a pre-interview of a guest for my Living The Next Chapter Podcast I met with a wonderful person that has had the worst experiences as a podcast guest. Podcasters, if you are doing the following two things with your guests, you need to stop - or - be more transparent as to your intentions and your process when dealing with guests - the way some podcasters are acting is making the rest of us look bad - so please stop!

    So not bait and switch your potential guest - this person I mentioned was invited onto a podcast only for the podcaster to use this opportunity to try to sell their course, membership, mastermind etc. A Sales Funnel disguised as a podcast interview is classless, tacky and disturbing - don't muddy the water - please stop!

    The second thing to stop doing is having two tier interactions with your guests - if you charge some of your guests and don't charge others, do not hold a guest's podcast release date for ransom and demand payment to bump them up the list so they can share their episode.

    Whoever taught you to do these tactics has led you astray.

    This kind woman was totally discouraged by your actions as an interview podcaster.

    Thankfully, I was able to meet her on her last attempt at being on a podcast and I will make sure that she has a great episode, that she has me supporting her before, during and after the podcast and that I will continue to be there for her as a guest into the future.

    A sales funnel is a sales funnel - a podcast interview is a podcast interview - please do not confuse the two!

    Rant over!

    ___

    https://howtopodcast.ca/


    E247 - How to use Audacity To Podcast - A Guide for Podcasters Using this free recording tool May 10, 2024
    Show notes

    Episode 247 - How to use Audacity To Podcast - A Guide for Podcasters Using this free recording tool

    What gives you the Audacity to Podcast? Audacity! Audacity gives you a great free tool to record your audio first podcast. Forget the expense monthly digital workstations that charge you for tools that you will NEVER need - free is not a bad idea - I love free!

    We discuss 7 things to leverage Audacity to Podcast better.

    - Create a Master File for your podcast that includes all your elements to create your next episode - don't start with a black screen!

    - Record yourself locally when doing over the internet interviews - that way you have an uncompressed audio file of your mic straight into your computer

    - When recording with your guest, record locally on your computer in Audacity and minimize Audacity to show just the recording timer/clock - this will help you to not loose track of time

    - Use Macro Manager to assemble repeatable tracks into a one click option - give yourself a break

    - Use a standard File Naming Convention to organize your episodes

    - Monitor your Recording level within Audacity - Green is good - Yellow is caution and Red is woah there, you're way too hot for podcasting!

    - Set your export settings and metadata

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    https://howtopodcast.ca/


    Dave is Going to His Very First Podcast Event and I Promise To Not Be Shy - PodSummit 2024 May 09, 2024
    Show notes

    The Daily Dave - Podcasting Tips - Dave is Going to His Very First Podcast Event and I Promise To Not Be Shy - PodSummit 2024

    PodSummit YYC 2024 will bring together the brightest minds and most innovative voices in Canadian podcasting for two days of networking, learning, and inspiration. Attendees can look forward to a diverse and dynamic lineup of keynote speakers, panel discussions, workshops, live podcasts, and interactive sessions exploring the latest trends, strategies, and technologies shaping the future of podcasting.

    Each ticket gives you COMPLETE 2-DAY access to all Sessions, Panels, Live Podcasts and Networking at PodSummit YYC 2024 (September 20-21, 2024)! We are excited to offer a limited number of early-bird Pre-Sale tickets. Get your tickets NOW to secure the early bird pricing before the official ticket launch on May 7th. Each ticket will have an add-on option for Day 1 & Day 2 Lunches at The Grand.

    Your ticket purchase also gives you eligibility to enter into the PodSummit Podcast Pitch Competition - Take your podcast to the next level by pitching your new or existing Podcast to a panel of Podcast Producers from CBC Podcasts, Canadaland, and The Sonar Network!

    General Ticket Sales will start on TUESDAY MAY 7th.


    https://www.podsummit.com/

    https://www.podsummit.com/tickets

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    https://howtopodcast.ca/


    E246 - Perplexity.ai challenges Chat GPT with robust tools and sources for search results May 08, 2024
    Show notes

    Episode 246 - Perplexity.ai challenges Chat GPT with robust tools and sources for search results

    Perplexity AI is an AI-powered search engine and chatbot that utilizes advanced technologies such as natural language processing (NLP) and machine learning to provide accurate and comprehensive answers to user queries. It is designed to search the web in real-time and offer up-to-date information on various topics. Perplexity AI is a powerful tool with an intuitive user interface that can help users find information on a wide range of topics. In this blog, we will discuss what Perplexity AI is and how to use it.

    Perplexity AI was founded in 2022 by Andy Konwinski, Aravind Srinivas, Denis Yarats, and Johnny Ho. The four founders met while working at Google AI, where they were all involved in the development of large language models. They were frustrated with the lack of a good way to access and use the knowledge contained in these models, so they decided to start their own company to address this problem.

    The name “Perplexity” was chosen because it reflects the company’s goal of providing users with accurate and informative answers to their questions, even if those questions are complex or challenging. The company’s mission is to “democratize access to knowledge” by making it easier for anyone to learn and explore new topics.

    Perplexity AI is still in its early stages, but it has already made significant progress. The company has developed a powerful search engine that can understand the context of a question and provide relevant answers from a variety of sources. Perplexity AI is also developing a number of other features, such as the ability to generate code, write tables, and solve math problems.

    Here are the steps to use Perplexity AI:

    1. Head to www.perplexity.ai
    2. To ask the model a question, simply type in your request in the search bar and click the blue arrow.
    3. Review Perplexity AI’s answer and the sources.
    4. Ask another question using the “Ask a follow-up” bar below.

    Perplexity AI has several features that make it a powerful tool for information discovery and sharing. Here are some of the key features of Perplexity AI:

    - Accurate and comprehensive answers to user queries
    - Real-time search of the web
    - Access to PDFs
    - Powered by large language models
    - Free to use
    - Available on the web and as an app for iPhone users
    - Cites sources used to provide the answer

    Accuracy: Perplexity AI uses a large language model (LLM) to provide accurate and informative answers to user queries. The LLM is trained on a massive dataset of text and code, which allows it to understand the context of a question and provide relevant answers.

    Completeness: Perplexity AI provides complete answers to user queries. This means that the answers not only provide the information that the user is looking for, but they also provide additional context and information that can help the user to understand the topic more fully.

    Transparency: Perplexity AI provides transparency about the sources of its answers. This means that users can see where the information came from, which helps them to evaluate the accuracy and reliability of the information.

    Citation: Perplexity AI provides citations for the sources of its answers. This allows users to verify the accuracy of the information and to learn more about the topic.

    Summaries: Perplexity AI can summarize texts, which can be helpful for users who want to get a quick overview of a topic.

    Personalization: Perplexity AI can personalize its answers to users based on their interests and past search history. This helps to ensure that users get the most relevant and helpful answers.

    Perplexity Background and Founding StoryWhat is Perplexity AI?How to Use Perplexity AIFeatures of Perplexity AIWhat makes Perplexity AI stand out?

    https://www.perplexity.ai/

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    https://howtopodcast.ca/


    What Would You Do if All Podcast Stats Went Away, Would You Keep Podcasting? May 07, 2024
    Show notes

    The Daily Dave - Podcasting Tips - What Would You Do if All Podcast Stats Went Away, Would You Keep Podcasting

    What would you do if your podcast stats just (POOF!) vanished? Would you stop podcasting?

    At the end of the day, connecting with your audience and making a positive impact on their lives is what truly matters.So, how can you gain valuable audience feedback beyond just download statistics? Here are some ideas:

    1. Encourage listener interactions: At the end of each episode, prompt your listeners to share their thoughts, questions, or stories related to the topic. Provide an email address or social media handle where they can reach out.
    2. Conduct listener surveys: Periodically send out surveys to gather feedback on what your audience enjoys, what they'd like to see more of, and how the podcast has impacted their lives.
    3. Engage on social media: Be active on platforms like Twitter (X), Facebook, or Reddit, where your listeners congregate. Respond to comments, start discussions, and build a community around your podcast.
    4. Attend live events: Consider hosting or attending live events like PodSummit, our regular podcaster meetups, or conferences related to your podcast's niche. This allows you to connect with listeners face-to-face and gain invaluable insights.
    5. Offer a hotline or voicemail (speakpipe): Set up a dedicated phone number or voicemail service where listeners can leave audio messages, feedback, or even record questions for future episodes.

    By implementing these strategies, you'll not only gain a deeper understanding of your audience's needs and preferences but also foster a stronger connection with your listeners – something that no download statistic can truly measure.Remember, at the core of every successful podcast is a genuine desire to connect with people and make a positive impact on their lives. So, even if there were no podcast statistics available, the real measure of success would be the meaningful connections you've made and the lives you've touched through your content. Thanks to PT Russell for her shout-out of this show on her podcast - you can find her show at the following link

    https://youtu.be/-zjjXylortU?si=MHJTUeLDBwoqry_I

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    https://howtopodcast.ca/


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