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    How To

    The How To Podcast Series – Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

    Welcome to The How To Podcast Series — your guide to podcasting success! Join host Dave Campbell and rotating guest co-hosts for practical tips on podcasting. Learn podcasting SEO, audience growth, guest booking, audio setup, social media marketing, and hosting platform suggestions. Get real-world advice, Podcasting Tips, creative inspiration, and the confidence to build your podcast community. Podcast smarter — your journey starts here! Join our free Podcast Community on Meetup to meet fellow listeners and podcasters at all different levels – HowToPodcast.ca is your home for podcasting!

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    Latest Episodes:
    E265 - CO-HOST - Angel Tuccy - Need A Guest Facebook Group and the Need A Guest Directory Jun 21, 2024
    Show notes

    Episode 265 - CO-HOST - Angel Tuccy - Need A Guest Facebook Group and the Need A Guest Directory

    Need a Guest is a community for podcasters and business owners to become the top authority in your niche by getting booked on more podcasts.

    The group is brought to you by Angel Tuccy and Jamie Atkinson, founders of Media Firestorm.

    Media Firestorm is dedicated to helping you become the #1 authority in your niche by helping you generate more traffic, leads, and clients by consistently getting booked on podcasts.

    It's time to find podcasts and get booked!

    https://www.facebook.com/groups/needaguest

    https://www.needaguestdirectory.com/

    ___ Meet with Dave for a free consult to help you with your podcast

    ⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠ ___ ⁠⁠⁠https://howtopodcast.ca/⁠


    E264 - Review of Blue Dot Studios in Turners Falls, MA. Used daily by NPR, This American Life and beyond Jun 19, 2024
    Show notes

    Episode 264 - Review of Blue Dot Studios in Turners Falls, MA. Used daily by NPR, This American Life and beyond

    I am pleased to introduce you to Blue Dot Sessions. This is an acoustic studio based in western Massachusetts.

    They compose and record music especially for the podcast and audio world and host a library of over 10,000 original tracks, multitracks and stem files.

    Blue Dot Sessions write music for NPR, This American Life, The New York Times and Spotify (we create the music library for Spotify for Podcasts & Anchor).

    Blue Dot Sessions has a simple blanket licensing options that would cover your work forever with unlimited tracks from our library. Their web app (at www.sessions.blue) is all about fast, intuitive music discovery. Plus, you can fine-tune each track right in your browser using our multitrack editor—a creative playground that helps creators quickly align tracks with their vision.

    Blue Dot Sessions has created a new more affordable subscription for independent creators and I wanted to reach out to folks who might be interested. Even if you only need a few tracks for your podcast, our library is mixed and mastered specially to work alongside narration and the human voice and we're constantly collaborating with audio producers.

    With the exit of Spotify for Podcasters recording features, the entire library of music tracks has now been removed as an option - Blue Dot Sessions is the creator of the music once available on Spotify for Podcasters and with great kindness they are offering you a 20% off discount with the discount code HOWTOPOD - use this code when you subscribe to a monthly plan - this is an exclusive code just for our How To Podcast Family https://sessions.blue/

    https://app.sessions.blue/


    ___ Meet with Dave for a free consult to help you with your podcast

    ⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠ ___ ⁠⁠⁠https://howtopodcast.ca/⁠


    Shout Out Your Listener, They Just Might Respond - Daily Dave Briefing - Podcast Tips Jun 17, 2024
    Show notes

    Shout Out Your Listener, They Just Might Respond - Daily Dave Briefing - Podcast Tips


    So, I host a podcast called The Podcast Editing and Support Show - this is my newest podcast where I help podcasters find a podcast editor and help podcast editors take their skills and turn it into a viable side hustle/career. When looking at my stats recently I noticed that there was a particular listener in a German city that was listening to every episode so I did what I hae encouraged you to do in the past here on the podcast - to call them out, thank them for listening and invite them to reach out to my show via my Speak Pipe link - and you can probably figure out what happened...

    My challenge for you on your next episode is to do the very same thing - identify a listener in a Country, State, Province and City - look for a pattern of listenership and mention them on your next episode. Let me know what happens (again) via my Speak Pipe link on my website!

    Excited to see this work for you and your show!

    Talk soon!

    Dave

    https://podcasteditingandsupport.com/


    ___ Meet with Dave for a free consult to help you with your podcast

    ⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠ ___ ⁠⁠⁠https://howtopodcast.ca/⁠


    E263 - CO-HOST - Richard Wilmore - Make Your Day Richer by Podcasting Jun 17, 2024
    Show notes

    Episode 263 - CO-HOST - Richard Wilmore - Make Your Day Richer by Podcasting

    Thrive In The SpotlightWelcome to the ultimate destination for creating top-tier podcasts and shows. With my extensive experience in producing, curating guest appearances, video editing, and marketing, I can help you stand out in the crowded landscape. Personalized coaching for hosts and guests is also available, ensuring every episode or interview shines. Let's amplify your voice and captivate your audience together!

    I was always a creative kid.

    I lived most of my childhood in an imaginary world where I played the adult role. I would spend hours by myself creating a curriculum for a classroom I made up in my head and had regular hours I kept as the grocery store owner in the abandoned building behind our house. For far too long I used my bed as a news desk and was a 13-year-old news reporter, solo anchoring the 10 pm news.

    I’ve always been in awe of creative people. Of people with “talent” because I never thought I had any. I was kicked out of band class in 4th grade and that’s when I stopped trying. It wasn’t until the Summer of 1997 that I realized what my superpower was. That summer changed my life. I was between 7th and 8th grade and it was when I figured out what I would do with the rest of my life. I saw a rerun of The Rosie O’Donnell Show and I could feel the energy through the tv screen. I wanted to do that. I needed to do that.

    That is what I must do with my life. Provide an entertaining, fun, judgment-free zone where creative people are celebrated. I wanted to make the world feel how Rosie made me and millions of others feel every day: seen, heard, and loved. I created a talk show set in my bedroom and got to work. Every day I hung a sign I made on printer paper that read “ON AIR” and for 60 minutes I pretended to talk to the biggest stars in the world. I’ve been hosting that show in one version or another (guess who had a show on TV from 2016-2022) but it wasn’t until I started working for the arts-in-health nonprofit, Hearts Need Art, that I realized my ability to connect with strangers and comfort even the most nervous person is an art form.

    I always say most of my paintings are hung on the inside of a garbage can and that is fine by me. I love the process of pushing shiny paint around a canvas. I love how smoothly it glides, the way the light hits it and it glistens. I love the way I don’t know anything about combining colors so there’s always a surprise at some point.

    What I’ve learned so far: art, in any form, isn’t about the outcome. It’s about the process. It’s about the distraction and the way it calms your mind. It’s about expression and vision and uncertainty and hope and faith and fear and grief and everything in between.

    Art can be loud and it can be silent. Take a breath and just be still. Be silent or let all the thoughts and feelings fly through your head and then use anything from pencils to pianos to release it.

    https://www.makeyourdayricher.com/


    ___ Meet with Dave for a free consult to help you with your podcast

    ⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠ ___ ⁠⁠⁠https://howtopodcast.ca/⁠


    New Podcast From A How To Podcast Listener - Monica Dominic - Host of the Podcast - Ferocious Ambition, Chronicles of Success, Passion, & Fun Jun 16, 2024
    Show notes

    New Podcast From A How To Podcast Listener - Monica Dominic - Host of the Podcast - Ferocious Ambition, Chronicles of Success, Passion, & Fun


    Monica has started a new podcast and I wanted to share it with you! I love when a listener takes action and starts a show - to the How To Podcast Family, please go and support this new podcast with a listen, a rating, a review - whatever you can do! New podcasters are hungry for interaction - you know how it feels! Let's support a new podcaster! Let's support Monica!

    About

    Welcome to "Ferocious Ambition: Chronicles of Success, Passion, & Fun," a captivating podcast that delves deep into the journeys of individuals who have carved their path to success. In this engaging podcast, we explore the intertwined realms of personal and professional triumphs, showcasing what drives individuals to achieve greatness and let their light shine.


    Hosted by a blend of interviews and solo reflections, "Ferocious Ambition" uncovers the stories behind successful individuals. Through candid conversations, we unravel the secrets behind how they turned their passions into reality

    https://open.spotify.com/episode/0mE1cARJnVmYJvmBpSji6I?si=qXf6L4XtQMCQg6TTR0ASHQ

    https://www.bridgedk12.com/

    https://www.unitecorporateengagement.com/

    ___ https://howtopodcast.ca/


    Question of the Month - June 2024 - How Many Podcast Episodes Do You Consume Per Week Jun 14, 2024
    Show notes

    Question of the Month - June 2024 - How Many Podcast Episodes Do You Consume Per Week


    Quick mid-month reminder - submit your answer to the question of the month and be sure to include your Name, Your Podcast Name and Your Answer to the Question of the month just like Jason, co-host of the I Shower After Work Podcast


    Answers need to be in via SpeakPipe to me by Friday June 28th to be included in an episode of all the great responses from other podcasters JUST LIKE YOU!


    Have your Say @ HowToPodcast.ca


    How many podcast episodes do you listen to and consume per week?


    Looking forward to hearing your voice and your answer! Don't miss your opportunity to promote your show to our community and gain new listeners by simply answering the question of the month!

    Cheers!

    Dave

    https://howtopodcast.ca/

    https://www.speakpipe.com/HelloDave


    E262 - How to Build Lasting Brand Equity with Your Podcast Jun 14, 2024
    Show notes

    Episode 262 - How to Build Lasting Brand Equity with Your Podcast How to Build Lasting Brand Equity with Your Podcast

    Introduction

    • Explain what brand equity is and why it matters for podcasters
    • Highlight how podcasts can be powerful brand-building tools over time

    Quick Wins for Building Initial Brand Equity

    • Consistent, high-quality content and production values
    • Engaging personality and unique voice/perspective
    • Strategic cross-promotion on other platforms
    • Guest appearances to reach new audiences
    • Optimizing show notes/descriptions for discoverability

    Long-Term Goals for Compounding Brand Equity

    • Developing a loyal, invested listener base
    • Becoming an authority/thought leader in your niche
    • Expanding into complementary content (videos, newsletters, events)
    • Monetization through sponsorships, affiliates, products/services
    • Potential to launch new podcast verticals under your brand

    The Power of Audience Engagement

    • Facilitating an active online community
    • Soliciting listener feedback and involvement
    • Offering exclusive bonus content for supporters
    • Creating opportunities for direct fan interactions
    • Leveraging listener data and analytics

    Call to Action

    • Encourage listeners to subscribe, follow, and engage
    • Highlight benefits of joining your community
    • Promote any current offerings, sponsors, or incentives
    • Tease what's coming up next on the podcast

    Summary

    Brand equity compounds over years of consistent podcasting excellence. By delivering value, building connections, and fostering community engagement, your podcast can become a powerful long-term asset for your personal or business brand.

    ___ Meet with Dave for a free consult to help you with your podcast

    ⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠ ___ ⁠⁠⁠https://howtopodcast.ca/⁠


    E261 - What Three Words Would You Use to Describe Your Podcast Jun 12, 2024
    Show notes

    Episode 261 - What Three Words Would You Use to Describe Your Podcast

    Using Three Words to Describe Your PodcastObjective:

    To help podcasters distill the essence of their podcast into three key words, fostering clarity, intentionality, and a strong brand identity.

    Steps:

    1. Reflection:

      • Spend some time reflecting on your podcast's mission, vision, and core values.
      • Consider what makes your podcast unique and what you want listeners to take away from each episode.
    2. Brainstorming:

      • Write down all the words that come to mind when you think about your podcast. Don't limit yourself; aim for at least 20-30 words.
      • Categorize these words into themes or clusters (e.g., entertainment, education, inspiration).
    3. Prioritization:

      • Narrow down your list by selecting the most impactful and representative words from each theme.
      • Aim to have a shortlist of about 5-10 words.
    4. Selection:

      • Choose the three words that best encapsulate the essence of your podcast. These should be words that resonate deeply with you and align with your podcast’s goals and audience.
    5. Validation:

      • Share these three words with a few trusted friends, listeners, or colleagues to get feedback.
      • Ensure these words accurately reflect the perception and experience of your audience.
    6. Application:

      • Use these three words as a guiding principle for your content creation, marketing strategies, and branding efforts.
      • Regularly revisit these words to ensure your podcast stays aligned with its core essence.

    Example: Imagine you have a podcast about personal growth and self-improvement. After going through the exercise, you choose the words: Inspire, Transform, Empower.

    Benefits of This Activity:

    1. Clarity:

      • By distilling your podcast into three words, you gain a clear understanding of its core message and purpose. This clarity helps in maintaining consistency across episodes and marketing materials.
    2. Focus:

      • These three words act as a focal point, guiding your content creation and helping you stay on track. It’s easier to decide what topics to cover and what guests to invite when you have a clear framework.
    3. Brand Identity:

      • A strong, concise description helps establish a memorable and recognizable brand. Listeners can easily understand what your podcast is about and what to expect, leading to stronger brand loyalty.
    4. Marketing and Promotion:

      • Having three key words makes it easier to create targeted and effective marketing messages. It simplifies your elevator pitch and enhances your ability to attract the right audience.
    5. Listener Connection:

      • When your podcast’s essence is clear, it resonates more with listeners. They know exactly what value they will gain, which can increase engagement and retention.
    6. Intentionality:

      • This exercise helps ensure that every aspect of your podcast, from episode topics to guest selections, aligns with your core purpose. It promotes intentionality in your podcasting efforts, making each episode meaningful and impactful.

    Result: By being clear and intentional with your podcast, you create a strong foundation for growth and success. Your audience will have a clear understanding of what your podcast offers, fostering trust and loyalty. Additionally, it makes your content creation process more streamlined and purpose-driven, ultimately leading to a more focused and successful podcast.

    ___ Meet with Dave for a free consult to help you with your podcast

    ⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠ ___ ⁠⁠⁠https://howtopodcast.ca/⁠


    E260 - CO-HOST - Christine Blosdale - Out of the Box Podcastonomics To Make Your Podcast Better Jun 10, 2024
    Show notes

    Episode 260 - CO-HOST - Christine Blosdale - Out of the Box Podcastonomics To Make Your Podcast Better


    Meet Christine Blosdale

    Capitalizing off her innate ability to know how to motivate and inspire others, Christine Blosdale has a proven 25+ year track record as an expert in her field who has helped over 500 business owners, coaches, authors and non profits get their message out to the world.

    An award-winning media personality who has recently been recognized as an "Icon of Influence" and dubbed "The 20 Million Dollar Woman," Christine is a prominent figure in the media industry.

    She’s been a featured contributor on media outlets such as America Online, The Microsoft Network, Woman’s Day Magazine, Ticker News, Pacifica Radio, Take 5, and Hollywood.com. Christine also has two successful podcasts: "The 5 Minute Micro Podcast on Podcasting,” and "Out of The Box With Christine," catering to conscious entrepreneurs.

    As a three-time #1 Amazon bestselling author, Christine has penned notable books including "Podcast Pro," "Podcastonomics," and "Your Amazing Itty Bitty Podcast Book."

    Christine has produced The Roseanne Barr Radio Show, and has interviewed such notables as Drew Barrymore, Angelina Jolie, Marianne Williamson, Ralph Nader, Mariel Hemingway, Ed Asner, Dr. Judith Orloff and Nobel Peace Prize laureate Wangari Maathai.REMEMBER, IF YOU’RE NOT SEEN AND HEARD, YOU’RE NOT HIRED!

    ⁠https://www.christineblosdale.com/⁠

    ___ Meet with Dave for a free consult to help you with your podcast

    ⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠ ___ ⁠⁠⁠https://howtopodcast.ca/⁠


    E259 - Merch Your Podcast - Unlocking Brand Visibility and Revenue Streams Jun 07, 2024
    Show notes

    Episode 259 - Merch Your Podcast - Unlocking Brand Visibility and Revenue Streams

    Selling merchandise can significantly help build your podcast brand and promote your show in several ways:

    1. Brand Awareness and Visibility: Podcast merch like t-shirts, hats, mugs, and stickers act as walking advertisements for your brand. When listeners wear or use these items, they essentially become brand ambassadors, increasing visibility and attracting potential new listeners.
    2. Listener Engagement and Loyalty: Offering merch allows your dedicated listeners to show their support and connect with your brand on a deeper level. It fosters a sense of community and loyalty, encouraging listeners to continue engaging with your content.
    3. Additional Revenue Stream: Merchandising provides an additional revenue stream for podcasters, helping to monetize their content and offset production costs. This can be especially valuable for independent podcasters or those just starting out.
    1. Printify: Printify is a popular print-on-demand service that offers a wide range of products, including t-shirts, hoodies, mugs, and more. They have a global network of print providers, ensuring fast and reliable shipping worldwide. Printify is known for its user-friendly interface, competitive pricing, and excellent customer support. https://printify.com/
    2. Printful: Printful is another well-established print-on-demand service that caters to a global audience. They offer a vast selection of products, including apparel, accessories, and home decor items. Printful is praised for its high-quality printing, seamless integration with popular e-commerce platforms, and efficient fulfillment process. https://www.printful.com/
    3. Teespring: Teespring is a print-on-demand platform specifically designed for creators and influencers. It offers a wide range of customizable products, including t-shirts, hoodies, phone cases, and more. Teespring is known for its user-friendly design tools, robust marketing features, and excellent customer support. https://teespring.com/
    4. Spreadshirt: Spreadshirt is a well-established print-on-demand service that offers a vast selection of products, including apparel, accessories, and home decor items. They have a global network of print providers and are known for their high-quality printing, fast turnaround times, and excellent customer service. https://www.spreadshirt.ca/
    1. Branding and Visibility: Merch helps establish and reinforce your podcast's brand identity, increasing visibility and attracting new listeners.
    2. Listener Engagement: Offering merch allows listeners to show their support and connect with your brand, fostering a sense of community and loyalty.
    3. Additional Revenue Stream: Merchandising provides an additional revenue stream, helping to monetize your content and offset production costs.
    4. Marketing and Promotion: Merch can be used as a promotional tool, given away as prizes or incentives, or sold at live events or conventions.

    When it comes to online print-on-demand services that can serve a global audience and have excellent reviews, here are some of the best options for podcasters:Every podcaster should have a merchandise plan to promote their show for several reasons:By partnering with reputable print-on-demand services and developing a well-planned merchandise strategy, podcasters can effectively build their brand, engage their audience, and generate additional revenue streams.

    I use TeePublic for my podcast merch

    https://www.teepublic.com/user/true-media-solutions ___

    https://howtopodcast.ca/


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