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    How To

    The How To Podcast Series – Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

    Welcome to The How To Podcast Series — your guide to podcasting success! Join host Dave Campbell and rotating guest co-hosts for practical tips on podcasting. Learn podcasting SEO, audience growth, guest booking, audio setup, social media marketing, and hosting platform suggestions. Get real-world advice, Podcasting Tips, creative inspiration, and the confidence to build your podcast community. Podcast smarter — your journey starts here! Join our free Podcast Community on Meetup to meet fellow listeners and podcasters at all different levels – HowToPodcast.ca is your home for podcasting!

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    Latest Episodes:
    E375 - CO-HOST - Andy Vargo - Things Get Awkward in this episode - Growing Your Show, Interviewing Guests and How To Grow as a Podcaster Jan 24, 2025
    Show notes

    Episode 375 - CO-HOST - Andy Vargo - Things Get Awkward in this episode - Growing Your Show, Interviewing Guests and How To Grow as a Podcaster


    If you are unsettled in the least, then you can relate to my clients. My typical client has lived enough of a life to know they want different experiences for what lies ahead. But they don’t quite know how to make it happen.

    That’s where I come in.

    I’ve lived that life of not being comfortable in my own skin. I’ve been where you are and know how to move past those feelings, to put actionable steps in place towards the life you want.

    We all have that awkward thing that can sometimes hold us back. But what if it was your superpower? What if owning it was the key to your success? Join speaker, author, and coach Andy Vargo as things get awkward with his guests. Dive into what makes each of us awkward in our own way and learn how we can own it! https://pod.link/1554356943

    https://www.awkwardcareer.com/ ___ https://howtopodcast.ca/ check out Dave's new blog if you like to read! Subscribe today!! https://truemediasolutions.ca/podblog


    E374 - The How To Podcast Basics 101 - Your Simple and Complete Tech Starter Guide for New Podcasters Jan 22, 2025
    Show notes

    Episode 374 - The How To Podcast Basics 101 - Your Simple and Complete Tech Starter Guide for New Podcasters

    Basic Podcast Tech SetupTo start a podcast, you'll need a few essential pieces of equipment: Core Equipment

    Microphone:

    • USB microphone recommended for beginners
    • Avoid using built-in computer or phone microphones

    Computer or Recording Device

    • Laptop or desktop with audio editing software
    • Audacity (free software) is a great starting point

    Headphones

    • Closed-back headphones for sound isolation
    • Avoid open-back headphones that can create audio interference

    Optional but Recommended Extras

    • Pop filter to reduce audio disturbances
    • Microphone stand or boom arm for comfortable positioning
    • Audio interface for more advanced recording (as you progress)

    Recording Space Considerations

    • Choose a quiet, consistent recording area
    • Use sound-absorbing materials like foam panels if possible
    • Minimize background noise and echoes

    Budget-Friendly ApproachFor those on a tight budget, you can start with:

    • A USB microphone (around $50-$100)
    • Free audio editing software
    • Existing computer
    • Basic headphones

    The key is to start simple and upgrade your equipment as your podcast grows.

    Dave's mic USB Microphone, MAONO 192KHZ/24Bit Plug & Play PC Computer Podcast Condenser https://www.amazon.com/s?k=Microphone-MAONO-Condenser-Professional-Recording ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ ⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠ ___ ⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca/


    E373 - Reviving the Classics - How to Breathe New Life into Your Evergreen Podcast Content Jan 20, 2025
    Show notes

    Episode 373 - Reviving the Classics - How to Breathe New Life into Your Evergreen Podcast Content

    Reviving Your Podcast: Strategies to Leverage Evergreen Content and Reintroduce Past Episodes

    As a podcaster, you've likely accumulated a wealth of valuable evergreen content that can continue to engage and inform listeners long after its initial release.

    However, many of your newer audience members may be unaware of these hidden gems. In this blog post, we'll explore effective strategies for leveraging your past content, enhancing searchability, and breathing new life into your podcast's back catalog.

    Grouping Episodes by TopicOne of the most effective ways to help listeners discover older episodes is by organizing them into themed playlists or series.

    Here are some actionable steps:

    1. Create themed playlists that curate episodes around specific topics, allowing new listeners to dive deeper into subjects they find interesting
    2. Develop a content calendar that aligns with annual celebrations or observances relevant to your niche, creating opportunities to resurface related evergreen content

    Enhancing Searchability with TaggingImproving the discoverability of your episodes is crucial for attracting new listeners.

    Optimize your podcast for search by:

    1. Using relevant keywords in your episode titles, show notes, and descriptions to improve SEO
    2. Implementing consistent tags across all platforms to enhance searchability
    3. Following SEO best practices, including optimizing title tags, meta descriptions, headers, and image alt text

    Repurposing Content for Greater ReachTransform your podcast content into various formats to reach a wider audience:

    1. Transcribe episodes into detailed blog articles that provide additional context and value
    2. Create audiograms and quote graphics to share on social media platforms
    3. Produce short video clips highlighting key moments from your episodes
    4. Design infographics summarizing main points from episodes in a visually appealing format
    5. Feature insights from past episodes in email newsletters to keep your audience engaged

    Shining a Light on Your Back Catalog

    Ensure your valuable past content doesn't go unnoticed with these promotional strategies:

    1. Reference relevant previous episodes in new shows to encourage listeners to explore your back catalog
    2. Dedicate weekly social media posts to spotlight older episodes that remain relevant
    3. Include links to popular past episodes in your welcome emails for new subscribers
    4. Cross-promote related episodes within current shows to guide listeners toward additional content
    5. Consider re-airing well-received past episodes with updated introductions or context

    Breathing New Life into Older EpisodesRefresh older content to reinvigorate interest and engagement:

    1. Periodically update evergreen content to ensure it remains accurate and relevant
    2. Add new introductions or context when re-promoting older episodes
    3. Use social media to share "new and improved" versions of older episodes
    4. Transform episode content into various formats such as social media posts, email newsletters, or blog articles
    5. Host live Q&A sessions or create follow-up content related to popular past episodes

    By implementing these strategies, you can effectively leverage your evergreen podcast content, enhance discoverability, and provide ongoing value to both new and existing listeners.

    Remember, your back catalog is a goldmine of valuable content – don't let it gather dust. Shine a light on it, and watch your audience grow!

    ___

    https://howtopodcast.ca/

    check out Dave's new blog if you like to read! Subscribe today!! https://truemediasolutions.ca/podblog


    E372 - CO-HOST - John Tyreman - The Podcast Value Triangle, Cultivate A Listener Inner Circle, Podcasting in Professional Services Jan 17, 2025
    Show notes

    Episode 372 - CO-HOST - John Tyreman - The Podcast Value Triangle, Cultivate A Listener Inner Circle, Podcasting in Professional Services

    Podcasting Experiences and Business Development: Insights from Industry ExpertsIn a recent conversation between David and John, two seasoned podcasters, valuable insights emerged about the world of podcasting and its role in business development.

    Their discussion covered a wide range of topics, from personal experiences to strategic approaches in the podcasting industry.

    John, a marketing consultant and podcaster, shared his journey from working at a marketing agency to launching his own podcast marketing company for professional services firms. He highlighted several key benefits of podcasting for these businesses:

    • Giving experts a platform to share their voice
    • Building trust with the audience
    • Aligning with the doer-seller business development model


    The conversation revealed a positive trend in businesses adopting podcasting as a marketing tool, particularly in professional services where trust is paramount. John emphasized the scalability of trust-building through podcasting, making it an attractive option for firms looking to expand their reach Personal Growth and Podcasting StrategiesBoth David and John shared their personal goals for the upcoming year:

    • John aims to improve by 1% with every podcast episode, focusing on hosting, questioning, and post-production skills.
    • David's goal is to build a community around podcasting and connect with as many people as possible through producing episodes and facilitating connections between podcasters

    Building a Personal Brand Through PodcastingThe discussion emphasized the importance of creating noteworthy content that prompts organic recommendations. David expressed his desire to be known as a "collector of people" by connecting with guests and listeners through his podcast. John stressed that reputation and visibility are crucial components of a strong personal brand Podcast Promotion and Format ConsiderationsWhen it comes to promoting podcasts, John shared his experience with content repurposing but found it time-consuming. He emphasized the effectiveness of social media, particularly short video clips from episodes, for podcast promotion. For new podcasters, John advised starting with audio due to its lower technical requirements and accessibility The debate between video and audio formats was also addressed. While video can help build familiarity and trust, both agreed that experimenting with different formats and platform features could be beneficial for growth Consistency and Community BuildingBoth podcasters stressed the importance of consistency and building a community around their shows. David shared his experience of hosting weekly meetups for listeners, while John mentioned successful podcast communities like the Corporate Escapee's Slack group In conclusion, the conversation highlighted the evolving landscape of podcasting in professional services and the importance of continuous improvement, community engagement, and strategic content creation in building a successful podcast brand.

    https://redcedarmarketing.com/

    ___

    https://howtopodcast.ca/


    E371 - Podcast Landmines - How to Avoid Reputation Killers Jan 15, 2025
    Show notes

    Episode 371 - Podcast Landmines - How to Avoid Reputation Killers

    Podcasters can harm their shows by aligning with the wrong elements, potentially damaging their reputation and losing audience trust. Here are some key ways to avoid these pitfalls and protect your podcast:

    Sponsorship Missteps

    1. Neglecting your podcast avatar: Choose sponsors that align with your target audience's interests and needs
    2. Accepting irrelevant sponsors: Avoid partnering with brands unrelated to your content, as this can erode credibility
    3. Overloading with ads: Too many sponsorships can annoy listeners and dilute your message

    Content and Guest-Related Risks

    1. Lack of research: Failing to properly vet guests or understand their background can lead to problematic content
    2. False promises: Ensure episode titles and descriptions accurately reflect the content to maintain listener trust
    3. Associating with controversial figures: Promoting or collaborating with "loose cannon" podcasters or individuals known for inappropriate behavior can damage your reputation

    Protecting Your Podcast

    To insulate your podcast from potential harm:

    1. Implement strict vetting processes: Thoroughly research potential sponsors, guests, and collaborators before associating with them
    2. Maintain editorial control: Ensure you have the right to edit or remove content that doesn't align with your values or could be harmful
    3. Develop clear brand safety guidelines: Establish and communicate your standards to partners and sponsors
    4. Use attribution links: Track engagement with sponsored content to demonstrate value and maintain beneficial partnerships
    5. Focus on audience trust: Prioritize your listeners' experience over short-term financial gains from sponsorships
    6. Be transparent: Address any issues or mistakes openly with your audience to maintain credibility

    Remember, it takes time to build trust with your audience, but it can be lost quickly. By carefully selecting partnerships, maintaining content quality, and prioritizing your listeners' experience, you can protect your podcast from potential damage caused by bad actors or misaligned associations. ___ https://howtopodcast.ca/ check out Dave's new blog if you like to read! Subscribe today!! https://truemediasolutions.ca/podblog


    E370 - From Imposter to Innovator - Harnessing Self-Doubt for Podcast Success Jan 13, 2025
    Show notes

    Episode 370 - From Imposter to Innovator - Harnessing Self-Doubt for Podcast Success

    Reframing imposter syndrome as a tool for growth and innovation

    Imposter syndrome, often seen as a hindrance, can be transformed into a powerful catalyst for growth and innovation in podcasting. Natalie Dawson, co-founder of Cardone Ventures, exemplifies this transformation. At 23, she found herself in a high-level leadership position, feeling like an imposter. However, she turned this self-doubt into a driving force for continuous learning and improvement. Tackle unfamiliar territory with relentless curiosity, encouraging her team to do the same. Using self-doubt as motivation for thorough research and preparation

    Self-doubt can serve as a powerful motivator for meticulous research and preparation. Adam Grant, a Wharton professor, suggests that "feeling uncertainty is a precursor to growth"

    This uncertainty can drive podcasters to delve deeper into their topics, ensuring they're well-prepared for each episode. For instance, the host of "The Impostor Syndrome Files" podcast, Kim Meninger, uses her personal experiences with imposter syndrome to thoroughly research and prepare for interviews with professionals from various backgrounds, creating a space for authentic discussions about self-doubt Embracing vulnerability to connect more deeply with your audience

    Vulnerability in podcasting can forge stronger connections with listeners. Brendon Burchard, a high-performance coach, emphasizes the importance of being intentional about who you want to be every day and adopting a learning perspective rather than a judgmental one

    This approach allows podcasters to share personal stories and challenges, inviting listeners to engage on a deeper, more personal level. For example, in "The Mindset Mentor" podcast, the host tackles self-doubt by sharing personal experiences and strategies, creating a relatable and supportive environment for listeners Strategies for turning perceived weaknesses into unique podcast strengths

    Perceived weaknesses can be transformed into unique strengths that set a podcast apart. Kate Leto, a product management expert, suggests using a "product mindset" to address imposter syndrome

    This approach involves challenging negative thoughts with questions like "Is it true?" and "Can you absolutely know that it's true?" By applying this method to podcasting, creators can turn their self-doubt into a unique perspective that resonates with listeners who may be experiencing similar feelings.

    To further strengthen connections with listeners, podcasters can engage beyond the episode by actively participating in social media discussions, valuing and acting on feedback, and organizing listener-centric events such as live Q&A sessions or virtual meet-ups

    These strategies not only address self-doubt but also create a supportive community around the podcast, turning perceived weaknesses into strengths that foster loyalty and engagement. ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ ⁠⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠ ___ ⁠⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca/


    E369 - Silencing the Inner Critic - Strategies to Overcome Imposter Syndrome in Podcasting Jan 10, 2025
    Show notes

    Episode 369 - Silencing the Inner Critic - Strategies to Overcome Imposter Syndrome in Podcasting

    Reframing Negative Self-Talk

    Imposter syndrome can plague even the most successful podcasters, manifesting as a persistent inner critic that undermines confidence.

    Start by recognizing when your inner critic speaks up. For instance, you might catch yourself thinking, "My podcast isn't as good as others in my niche." Once identified, challenge this thought by examining the evidence.

    Have you received positive feedback from listeners? Has your audience grown? Use these facts to construct a more balanced perspective

    Reframe Negative Beliefs: Transform self-defeating thoughts into more constructive ones. Instead of "I'm not qualified to discuss this topic," try "I'm continuously learning and sharing valuable insights with my audience." This reframing acknowledges your growth and the value you provide

    Practice Self-Compassion: "It's okay to make mistakes; they're part of the learning process. I'll do better next time." Building a Support Network within the Podcasting Community

    Overcoming imposter syndrome becomes easier when you're not facing it alone. The podcasting community offers numerous opportunities for connection and support

    Engage in Podcast Guest Exchanges: Participate in guest exchanges with other podcasters. This not only expands your network but also provides validation of your expertise. For example, being invited as a guest on an established podcast in your niche can boost your confidence and credibility

    Join Online Communities: Seek out podcasting groups on platforms. Share your experiences, ask for advice, and offer support to others. You might find that many successful podcasters have faced similar doubts, which can be incredibly reassuring

    Attend Podcasting Events: Whether virtual or in-person, industry events provide opportunities to connect with fellow podcasters. Sharing experiences and challenges can help normalize your feelings of self-doubt and provide practical strategies for overcoming them Developing a Growth Mindset for Continuous Improvement

    Adopting a growth mindset is crucial for combating imposter syndrome and fostering long-term success in podcasting

    Embrace Challenges: Instead of avoiding difficult topics or high-profile guests out of fear, see these as opportunities for growth. For instance, if you're nervous about interviewing an industry expert, prepare thoroughly and focus on the learning opportunity rather than potential mistakes

    Learn from Feedback

    Celebrate Small Wins Practical Exercises to Boost Confidence and Authenticity in Your Podcast

    Implementing specific exercises can help solidify your confidence and authenticity, making imposter syndrome less likely to take hold

    Practice Positive Self-Talk: Before each recording session, take a moment for positive affirmations. Say out loud, "I have valuable insights to share" or "My unique perspective enriches my podcast." This sets a confident tone for your recording

    Conduct a Skills Inventory: List all the skills you've developed since starting your podcast, from technical abilities to interviewing techniques. Regularly updating this list provides tangible evidence of your growth and competence

    Authenticity Check: Periodically ask yourself, "Am I being true to my voice and values in my content?" This reflection ensures you're creating content that aligns with your authentic self, reducing feelings of being an imposter

    By implementing these strategies and exercises, you can effectively silence your inner critic and overcome imposter syndrome in your podcasting journey. Remember, every successful podcaster has faced doubts; it's how you address and overcome them that defines your path to success. ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ ⁠⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠ ___ ⁠⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca/


    E368 - Measuring the Doubt - Quantifying Imposter Syndrome's Impact on Your Podcast Jan 08, 2025
    Show notes

    Episode 368 - Measuring the Doubt - Quantifying Imposter Syndrome's Impact on Your Podcast

    Tools and Methods to Gauge the Severity of Imposter Syndrome

    Imposter syndrome can significantly impact podcasters, but quantifying its effects can help in addressing and overcoming it.

    One effective method is journaling. By regularly documenting your thoughts and feelings before, during, and after podcast recording sessions, you can track patterns in your self-doubt

    For example, a podcaster might notice that their anxiety peaks just before interviewing high-profile guests, indicating a specific trigger for their imposter syndrome.

    Another tool is the use of self-assessment questionnaires. These can include questions like "How confident do you feel about your podcast content on a scale of 1-10?" or "How often do you feel like a fraud when discussing your podcast topic?"

    Tracking these responses over time can provide valuable insights into the fluctuations of your imposter syndrome. Impact on Podcast Production and Performance

    Imposter syndrome can have a tangible effect on your podcast's quality and your performance as a host. One podcaster shared how their self-doubt led them to over-prepare for episodes, spending hours researching topics they were already knowledgeable about, which ultimately led to burnout

    This excessive preparation stemmed from a fear of being exposed as a fraud.Another common impact is the hesitation to reach out to potential guests. A podcaster might avoid inviting experts in their field, fearing they're not qualified to interview them. This self-imposed limitation can significantly restrict the podcast's growth and diversity of content Analyzing Listener Feedback and Its Relation to Self-Doubt

    Listener feedback can be a double-edged sword for those experiencing imposter syndrome. Positive comments might be dismissed as listeners being "too kind" or "not understanding the full picture."

    Conversely, constructive criticism might be overblown in the podcaster's mind, confirming their worst fears about their abilities

    To address this, try creating a feedback log. Document both positive and negative feedback, and analyze it objectively. For instance, if multiple listeners praise your interviewing skills, it's concrete evidence against your self-doubt in that area. This method helps separate fact from the distorted perceptions often associated with imposter syndrome. Tracking Progress and Setting Benchmarks for Improvement

    Setting clear, measurable goals is crucial in combating imposter syndrome. Instead of vague aspirations like "become a better podcaster," establish specific, achievable benchmarks. For example, aim to increase your speaking pace by 10% over three months or reduce filler words by 50% in six episodes Use audio editing software to track these metrics objectively. This data-driven approach provides tangible evidence of your improvement, making it harder for imposter syndrome to dismiss your progress. Additionally, celebrate each milestone achieved, no matter how small. This positive reinforcement can gradually build your confidence and reduce feelings of inadequacy

    Remember, overcoming imposter syndrome is a journey. By quantifying its impact and tracking your progress, you're taking significant steps towards not just managing these feelings, but excelling as a podcaster despite them ____

    https://howtopodcast.ca/


    E367 - Unmasking the Imposter - Identifying Imposter Syndrome in Podcasting Jan 06, 2025
    Show notes

    Episode 367 - Unmasking the Imposter - Identifying Imposter Syndrome in Podcasting

    Imposter syndrome is a common experience among high achievers, affecting over 70% of professionals at some point in their careers

    In the world of podcasting, this phenomenon is particularly prevalent, impacting both newcomers and seasoned hosts alike.Consider the story of Jeff, a successful podcaster with over 250 episodes under his belt.

    Despite receiving accolades from fellow podcasters at conferences, Jeff would often downplay his achievements, attributing his success to luck or good timing.

    Even as he interviewed high-profile guests, he'd find himself questioning how he got there, feeling like a fraud despite clear evidence of his accomplishments Common Signs and Symptoms Specific to Podcasters

    Self-doubt and Perfectionism

    Podcasters experiencing imposter syndrome often exhibit perfectionist tendencies, spending excessive time editing their shows or obsessing over minor details. They may feel that their work is never good enough, regardless of positive feedback from listeners. Comparison and Self-criticism

    Many podcasters fall into the trap of comparing themselves unfavorably to their guests or other podcasters. This can lead to harsh self-criticism and a belief that they're not qualified to host their show. Fear of Being "Discovered"

    There's a persistent worry among those with imposter syndrome that they'll be "found out" as frauds. For podcasters, this might manifest as anxiety about listeners realizing they're not as knowledgeable or skilled as they appear Self-assessment Techniques for Listeners

    The Harvey Imposter Scale (HIPS)

    Listeners can use the HIPS, a 14-item questionnaire, to assess their level of imposter feelings. Questions include statements like "People tend to believe I am more competent than I really am" and "I tend to feel like a phony" Reflection Exercises

    Encourage listeners to reflect on their achievements and the positive feedback they've received. Keeping a "praise folder" with screenshots or notes of compliments can serve as a tangible reminder of their capabilities Mindfulness Practices

    Implementing mindfulness techniques can help podcasters become more aware of their negative self-talk and imposter thoughts, allowing them to challenge these beliefs more effectively. By understanding the prevalence of imposter syndrome in podcasting and learning to recognize its signs, podcasters can take the first step towards overcoming these feelings and embracing their true potential. Sources:

    https://positivepsychology.com/imposter-syndrome-tests-worksheets/

    https://www.thepodcasthost.com/mindset/impostor-syndrome/ ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ ⁠⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠ ___ ⁠⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca/


    E366 - Do What You Can, With What You Have, Where You Are As A Podcaster Jan 03, 2025
    Show notes

    Episode 366 - Do What You Can, With What You Have, Where You Are As A Podcaster

    Theodore Roosevelt's quote "Do what you can, with what you have, where you are" offers valuable guidance for podcasters struggling with imposter syndrome. Here's how this wisdom applies to podcasting: Do What You Can

    As a podcaster, focus on creating content with your current skills and knowledge. Don't let perfectionism or comparisons hold you back. Start by recording episodes, even if they're not flawless. Many successful podcasters admit their first episodes weren't great, but they improved over time2. Remember, your unique perspective is valuable, and your audience will appreciate your authenticity. With What You Have

    You don't need expensive equipment or a large network to start podcasting. Use the tools and resources available to you now. This could be your smartphone for recording, free editing software, or your existing knowledge on a topic. As Juliana Barbati, a top 0.5% podcaster, advises, "Your first episode isn't going to be amazing," but the key is to keep going Where You Are

    Your current situation is your starting point. Whether you're a beginner or have some experience, embrace your present reality. Podcasting is a journey, and every episode is an opportunity to grow and improve. As Kim Meninger's podcast "The Impostor Syndrome Files" demonstrates, sharing your experiences with imposter syndrome can even become the focus of your content, helping others who face similar challenges Remember, imposter syndrome is a common experience among creatives and professionals13. By taking action and focusing on what you can control, you'll gradually build confidence and overcome self-doubt. As you continue to produce content and engage with your audience, you'll develop your unique voice and find your place in the podcasting world. ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners ___ ⁠⁠⁠⁠⁠⁠https://howtopodcast.ca/


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