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    Business

    The Home Service Expert Podcast – Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist

    The Home Service Expert podcast is the No. 1 podcast for ambitious home service entrepreneurs, whether they are in plumbing, HVAC or another niche. In this show, Tommy Mello, a $200M business founder, will talk with the best entrepreneurs and experts in the home service industry and beyond, to share insights that have made them successful: from the newest marketing tools to the best scaling strategies. Previous podcast guests include Terry Nicholson (former national trainer of NYSE-listed home services company), Craig Smith (President of HomeAdvisor, a home services marketplace valued at $2B+), Cameron Herold (former COO of three $100M+ companies), etc.

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    Latest Episodes:
    Unlocking the Blue Collar Economy with Benji Carlson Sep 08, 2025
    Show notes

    In this conversation, Tommy Mello and Benji Carlson discuss the current state of the blue collar economy, emphasizing the bullish outlook for trades and the impact of AI as a growth enabler. They explore the talent shortage in the industry, the need to attract younger workers, and the importance of personal development and performance-based pay. The discussion highlights strategies for making trades appealing again and the necessity of evolving business practices to meet the demands of a changing workforce.

    00:00 The Bullish Blue Collar Economy

    04:31 AI as an Enabler for Growth

    10:50 The Talent Shortage in the Trades

    16:31 Making Trades Cool Again

    32:08 Six Keys to Attracting Young Talent

    38:56 The Importance of Personal Development

    49:22 Implementing Performance-Based Pay

    56:26 Identifying and Attracting Talent


    The Power of Mindset in Entrepreneurship with Ryan Lee Sep 01, 2025
    Show notes

    In this conversation, Tommy Mello and Ryan Lee discuss the essential elements of business success, including the importance of mindset, pricing strategies, and building a strong team. They explore the challenges of partnerships, the significance of intentional living, and the need for effective marketing strategies. The discussion emphasizes learning from mistakes, the role of systems in business, and the impact of leadership on company culture. They also touch on financial strategies for sustainable growth and the importance of continuous learning and networking in the business landscape.

    00:00 Setting the Stage for Success

    03:03 Intentional Living and Business Growth

    05:51 The Importance of Mindset in Business

    08:58 Navigating Partnerships and Family in Business

    12:06 The Power of Pricing and Value

    14:49 Building a Winning Team and Culture

    17:45 Marketing Strategies for Growth

    20:36 Learning from Mistakes and Failures

    23:32 The Role of Systems and Processes

    26:31 The Impact of Leadership on Business

    29:51 Financial Strategies for Sustainable Growth

    32:37 The Importance of Continuous Learning

    35:24 Building Relationships and Networking

    38:27 The Future of Business and Innovation

    41:28 Final Thoughts and Key Takeaways


    Home Service Niche Growth Strategies with Tim Brown Aug 25, 2025
    Show notes

    In this conversation, Tommy Mello and Tim Brown discuss the intricacies of home service marketing, emphasizing the importance of niche marketing, community engagement, and the balance between SEO and PPC strategies. They explore the challenges faced by home service businesses, the significance of building relationships, and the value of enterprise planning. The discussion also touches on the role of humor in marketing and the necessity of understanding one's market. Tim shares insights from his book, 'How to Become a Hometown Hero,' and highlights the importance of giving back to the community while building a successful business.

    Don't forget to register for Tommy's event, Freedom 2025! This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

    For more details visit freedomevent.com

    00:00 Introduction to Home Service Marketing

    05:02 The Importance of Niche Marketing in Home Services

    09:41 Challenges and Opportunities in Home Service Marketing

    14:46 Navigating SEO, PPC, and Local Marketing Strategies

    19:35 Community Engagement and Building Brand Loyalty

    24:37 The Role of Humor and Persuasive Communication in Marketing

    29:42 Building Relationships and Networking for Business Growth

    34:22 The Value of Enterprise and Long-Term Planning

    39:09 Final Thoughts and Key Takeaways


    Dave Yoho 97 Year Old Business Expert Shares 60+ Years Of Business Secrets Aug 18, 2025
    Show notes

    In this conversation, Tommy Mello interviews Dave Yoho, a pioneer in the home improvement industry, discussing the keys to sales success, the importance of understanding human behavior, and effective communication techniques. They explore how to build a winning team, the role of personality in sales, and the necessity of adapting sales techniques to meet customer needs. The discussion emphasizes the significance of creating a positive company culture and the impact of effective communication on customer relationships.

    Don't forget to register for Tommy's event, Freedom 2025!

    This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

    For more details visit freedomevent.com

    00:00 Understanding Sales Success and Human Behavior 12:14 The Importance of Effective Communication in Sales 24:45 Building a Winning Team and Company Culture 40:11 The Role of Personality in Sales 51:17 Adapting Sales Techniques for Success

    Maximizing Fleet Efficiency: Insights from Industry Experts with Renee Millum Aug 08, 2025
    Show notes

    In this conversation, Tommy Mello and fleet management expert Renee Milam discuss the intricacies of managing a fleet of vehicles, particularly in the home service industry. They explore the benefits of leasing versus buying vehicles, the importance of maintaining a new fleet for employee morale and customer perception, and how effective branding can enhance business visibility. Additionally, they delve into the role of technology in optimizing fleet operations and the significance of understanding total cost of ownership in fleet management.

    Don't forget to register for Tommy's event, Freedom 2025!

    This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

    For more details visit freedomevent.com

    Timestamps:

    00:00 Understanding Fleet Management and Vehicle Lifecycle

    08:01 The Benefits of Leasing vs. Buying Vehicles

    16:01 Optimizing Fleet Operations and Maintenance

    23:16 The Importance of Vehicle Branding and Image

    30:34 Leveraging Technology in Fleet Management


    The Journey of an Automotive Expert with Aaron Stokes Aug 04, 2025
    Show notes

    In this conversation, Tommy Mello interviews Aaron Stokes, a seasoned expert in the automotive repair industry. They discuss Aaron's journey from humble beginnings to becoming a successful entrepreneur and coach. The conversation covers essential business concepts such as understanding financial metrics, the importance of gross profit by the hour, effective sales techniques, and the significance of live events in fostering community and growth. Aaron emphasizes the need for business owners to embrace change, understand their numbers, and create a supportive environment for their employees. The discussion concludes with insights on personal growth and the challenges of scaling a business.

    Don't forget to register for Tommy's event, Freedom 2025!

    This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

    For more details visit freedomevent.com

    Timestamps:

    00:00 Embracing the Future

    01:07 Introduction to Aaron Stokes

    03:04 Aaron's Journey in the Automotive Industry

    06:03 Understanding Business Numbers

    15:03 The Importance of Gross Profit by the Hour

    25:00 Staffing and Employee Management

    34:29 Sales Techniques and Customer Engagement

    44:32 The Power of Live Events

    54:31 Final Thoughts and Advice


    Marketing Like a Billionaire: Inside the Mind of Russell Brunson Jul 28, 2025
    Show notes

    Russell Brunson is the co-founder of ClickFunnels and a driving force behind the online marketing revolution. From hustling potato gun DVDs in college to building a $100 million software company, he's proof that big ideas and relentless execution can change everything. With ClickFunnels, he's empowered over a million entrepreneurs to launch, scale, and automate their businesses without needing a tech team. He's also a best-selling author of DotCom Secrets, Expert Secrets, and Traffic Secrets — books that have become the go-to playbooks for digital marketers worldwide. Known for his electrifying stage presence and practical, no-fluff strategies, Russell doesn't just talk funnels — he builds empires with them. His mission? To help everyday people turn their passion into profit, and their message into a movement.

    Don't forget to register for Tommy's event, Freedom 2025!

    This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

    For more details visit freedomevent.com

    00:00:00 AI Intro 00:00:45 Title Sequence Music 00:01:05 Show Notes VO 00:01:50 Intro into Interview 00:28:59 AI Insertion 00:30:14 Interview Resumes 01:13:06 Outro

    The Intersection of Technology and Marketing in Business with Jim Leslie Jul 21, 2025
    Show notes

    In this conversation, Jim Leslie discusses the journey of navigating business challenges, the importance of technology and marketing in scaling a business, and the need for a supportive community. They emphasize the significance of focus, execution, and creating value for all stakeholders involved. The discussion also highlights the common pitfalls that business owners face and the necessity of surrounding oneself with the right people to achieve long-term success.

    Don't forget to register for Tommy's event, Freedom 2025!

    This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

    For more details visit freedomevent.com

    Timestamps:

    00:00:00 Cold Open

    00:00:16 Title Sequence

    00:00:36 Show Notes VO

    00:01:22 Intro Into Interview

    00:32:23 Insertion

    00:33:32 Interview Resumes

    01:01:38 Outro


    Unlocking Success: The Entrepreneurial Mindset with Austin Zaback Jul 14, 2025
    Show notes

    In this conversation, Austin Zaback shares insights on entrepreneurship, the importance of commitment, and the evolving landscape of real estate and home services. He discusses strategies for building a sellable business, the challenges of navigating the real estate market, and the significance of mentorship and company culture. The dialogue emphasizes the need for execution, the value of saying no, and the impact one can have on others. Austin reflects on personal growth, the importance of enjoying the journey, and the lessons learned from both successes and failures.

    Don't forget to register for Tommy's event, Freedom 2025!

    This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

    For more details visit freedomevent.com

    00:00 The Importance of Commitment

    02:58 Exploring Home Services

    05:46 Building a Sellable Business

    09:13 Real Estate Insights and Strategies

    11:58 The Evolution of Wholesaling

    14:56 Navigating the Real Estate Market

    17:58 The Future of Real Estate and AI

    20:41 Challenges in Home Services

    23:54 The Art of Saying No

    26:46 Creating a Positive Company Culture

    29:50 The Role of Mentorship

    32:55 Defining Success and Impact

    35:50 Advice for Future Generations

    38:36 The Value of Execution

    41:46 Final Thoughts and Reflections


    Mastering Business Budgets: Insights with Lawrence Castillo Jul 07, 2025
    Show notes

    In this conversation, Lawrence Castillo shares his insights on building a successful business in the HVAC industry, emphasizing the importance of budgeting, recruiting top talent, and learning from mentors. He discusses the challenges of operating in California's market, the role of technology in business growth, and the significance of maintaining healthy profit margins. The conversation also touches on effective marketing strategies, the debate between acquisitions and greenfield opportunities, and the power of customer reviews in driving business success.

    Don't forget to register for Tommy's event, Freedom 2025!

    This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

    For more details visit freedomevent.com

    00:00 Building a Strong Budget

    02:52 Recruiting A-Players for Success

    05:57 The Journey of an Accidental Entrepreneur

    08:37 Learning from Great Mentors

    11:33 The Importance of Process and Accountability

    14:39 Navigating the Challenges of California's Market

    17:49 The Role of Technology in Business Growth

    20:35 Understanding Healthy Profit Margins

    23:30 Marketing Strategies for Success

    26:11 The Debate: Acquisitions vs. Greenfield

    29:04 Creating Demand in Home Services

    32:01 Negotiating with Vendors Effectively

    34:53 The Power of Reviews in Business

    38:00 Final Thoughts and Advice for Contractors


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