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    Business

    The Heart of Rural America

    Welcome to the Heart of Rural America podcast. I’m your host, Amanda Radke ​– a South Dakota cattle rancher, wife, mom of four, children’s book author, and motivational speaker.

    I started this show with a simple goal in mind — to share the untold stories of the often-overlooked independent farmer and rancher. On this program, We’ll discuss the challenges that face rural America and the anti-animal agriculture agenda that seeks to eliminate our way of life. But in the face of these ongoing battles, we’ll explore impactful solutions and meaningful pathways to profitability in order to keep producers on the land, to safeguard our private property rights, and to keep meat, dairy, and eggs on the dinner table.

    And in stark contrast to the ugly, divisive headlines in today’s mainstream media, “The Heart of Rural America” will celebrate the faith, family values, patriotism, and work ethic of the incredible people I meet in my travels as an agricultural speaker. I hope you’ll be inspired by these agricultural entrepreneurs and rural families, just as I am.

    Now let’s hit the dusty trail together as we uncover The Heart of Rural America. – Amanda

    Advertise

    Copyright: © Amanda Radke 2023

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    How Ag Entrepreneurs Can Finish 2025 Strong: Strategy & Mindset Tips Aug 27, 2025
    Show notes

    In this episode of the Heart of Rural America podcast, Amanda Radke discusses strategies for agricultural entrepreneurs to finish 2025 strong. She emphasizes the importance of understanding one's 'why', measuring success through data, building relationships, and managing finances effectively. The conversation also covers the significance of seasonality in marketing, celebrating successes, and the necessity of building a supportive team. Amanda encourages listeners to surround themselves with positive influences and to remain authentic in their entrepreneurial journey.

    Takeaways

    • Understand your 'why' to guide your decisions.
    • You cannot manage what you don't measure.
    • Agriculture is fundamentally a people business.
    • Financial literacy is crucial for success.
    • Seasonality affects marketing strategies.
    • Celebrate small victories along the journey.
    • Build a team to delegate tasks effectively.
    • Surround yourself with positive influences.
    • Authenticity is key in connecting with customers.
    • Never give up; learn from failures.

    Presented by Bid on Beef | CK6 Consulting | CK6 Source | Real Tuff Livestock Equipment | Redmond RealSalt | Dirt Road Radio | All American Angus Beef | Radke Land & Cattle

    Use code RADKE for $10 off your next All American Angus Beef order at www.BidOnBeef.com

    Save on Redmond Real Salt with code RADKE at https://shop.redmondagriculture.com/

    Check out Amanda's agricultural children's books here: https://amandaradke.com/collections/amandas-books


    Why Beef is Booming: Price Trends, Consumer Demand & the Future of Meat Aug 20, 2025
    Show notes

    Genetic Allies Sale: https://online.flippingbook.com/view/500436371/

    In this episode of the Heart of Rural America podcast, Amanda Radke discusses various pressing issues in the agriculture sector, particularly focusing on the beef industry. She highlights the current state of beef prices, consumer demand, and the challenges posed by carbon pipelines and USDA policies. Amanda also shares insights on upcoming agricultural events and legislative updates that impact rural communities. The episode emphasizes the importance of maintaining quality in beef production and the need for producers to adapt to changing consumer preferences.

    Takeaways

    • The beef industry is experiencing record prices and strong consumer demand.
    • Consumers are willing to pay for quality beef despite rising prices.
    • Taste and freshness are key factors keeping beef thriving in the market.
    • Alternative meat products are struggling to gain consumer acceptance.
    • USDA policies are shifting, impacting renewable energy projects on farms.
    • Carbon pipelines are a contentious issue in South Dakota, with local opposition.
    • The importance of protecting landowners' rights against eminent domain.
    • Youth involvement in agriculture fosters responsibility and growth.
    • The cattle business faces challenges but remains a noble pursuit.
    • Maintaining a focus on quality can help producers thrive in a competitive market.

    Presented by Bid on Beef | CK6 Consulting | CK6 Source | Real Tuff Livestock Equipment | Redmond RealSalt | Dirt Road Radio | All American Angus Beef | Radke Land & Cattle

    Use code RADKE for $10 off your next All American Angus Beef order at www.BidOnBeef.com

    Save on Redmond Real Salt with code RADKE at https://shop.redmondagriculture.com/

    Check out Amanda's agricultural children's books here: https://amandaradke.com/collections/amandas-books


    Angus, Bezos, Fake Meat & Your Cattle DNA with Chris Earl Aug 14, 2025
    Show notes

    In this episode of the Heart of Rural America podcast, Amanda Radke and Chris Earl discuss the current state of the Angus cattle industry, the importance of independent ranching, and the implications of corporate influence on agriculture.

    They emphasize the need for ranchers to tell their stories, market their products effectively, and maintain control over their genetic resources. The conversation also highlights the upcoming Genetic Allies Sale and the importance of community and collaboration among cattle producers.

    Takeaways

    • The Angus Genetics Inc. partnership with the Bezos Earth Fund raises concerns about corporate influence in agriculture.
    • Cattlemen are designers of their products, and their decisions are often based on intuition and experience rather than quantifiable data.
    • Effective marketing and storytelling are crucial for ranchers to differentiate their products in a competitive market.
    • The ranching community must unite to protect their interests and advocate for independent thought and entrepreneurship.
    • Ownership and control of genetic resources are vital for the future of independent ranching.
    • The fight for food sovereignty is intertwined with the rights of independent cattle producers.
    • Ranchers need to engage in the conversation and be active participants in shaping the future of their industry.
    • The importance of humility, hard work, and empathy in successful ranching operations cannot be overstated.
    • Ranchers must be vigilant and proactive in defending their way of life against external pressures and agendas.
    • Community and collaboration among ranchers can lead to a stronger, more resilient agricultural sector.

    Presented by Bid on Beef | CK6 Consulting | CK6 Source | Real Tuff Livestock Equipment | Redmond RealSalt | Dirt Road Radio | All American Angus Beef | Radke Land & Cattle

    Use code RADKE for $10 off your next All American Angus Beef order at www.BidOnBeef.com

    Save on Redmond Real Salt with code RADKE at https://shop.redmondagriculture.com/

    Check out Amanda's agricultural children's books here: https://amandaradke.com/collections/amandas-books


    Battling Washington DC’s Overreach with SD Senator Mark Lapka Aug 07, 2025
    Show notes

    In this powerful episode of The Heart of Rural America, Amanda Radke sits down with South Dakota landowner Senator Mark Lapka to discuss the growing controversy around carbon pipelines, federal eminent domain, and the far-reaching implications of HR 4135. The conversation unpacks how 45Q tax credits may be placing a financial burden on taxpayers, why many in agriculture are skeptical of carbon sequestration efforts, and how grassroots movements in South Dakota are rising up to protect property rights. Mark shares firsthand insights on the importance of preserving local control and urges citizens to get involved, stay informed, and make their voices heard in the face of federal overreach. This episode is a must-listen for anyone passionate about rural land rights and the future of American agriculture.

    Key Takeaways:

    • HR 4135 has sparked widespread concern over the expansion of federal eminent domain powers.
    • South Dakotans are uniting to protect local control and property rights from outside influence.
    • The 45Q carbon capture tax credits shift financial burdens onto taxpayers with little local benefit.
    • Carbon pipelines and sequestration plans are being met with growing resistance in rural communities.
    • Transparency and citizen engagement are crucial when it comes to federal legislation affecting landowners.
    • This issue extends beyond South Dakota — it reflects national tensions over land use and government power.
    • Grassroots advocacy is playing a pivotal role in defending rural voices and resisting federal oversight.
    • The political landscape in South Dakota is evolving, with more leaders prioritizing landowner rights.
    • Mark Lapka encourages citizens to contact their legislators and take an active role in policy conversations.
    • The episode highlights the importance of staying informed and organized in the fight for rural America.

    Presented by Bid on Beef | CK6 Consulting | CK6 Source | Real Tuff Livestock Equipment | Redmond RealSalt | Dirt Road Radio | All American Angus Beef | Radke Land & Cattle

    Use code RADKE for $10 off your next All American Angus Beef order at www.BidOnBeef.com

    Save on Redmond Real Salt with code RADKE at https://shop.redmondagriculture.com/

    Check out Amanda's agricultural children's books here: https://amandaradke.com/collections/amandas-books


    The Fight for Farmland: How Urbanization Is Impacting Florida Agriculture Aug 06, 2025
    Show notes

    In this conversation, host Amanda Radke sits down with Jeb Smith, a multi-generational farmer and the president of the Florida Farm Bureau, to unpack the rich history and diverse landscape of Florida agriculture. Together, they discuss the enduring legacy of farming families, the pressures of urbanization, and the fight for water rights in a state facing increasing environmental and economic challenges. From over 300 commodities to the legacy of Florida’s cattle industry, Jeb provides an inside look at the resilience and innovation of the state’s agricultural community. This episode sheds light on the realities of farming in a rapidly changing world and underscores the importance of advocacy, sustainability, and community engagement.

    Key Takeaways:

    • Florida agriculture produces over 300 commodities, making it one of the most diverse agricultural states in the U.S.
    • Jeb Smith's family has farmed in St. Augustine for generations, demonstrating the deep roots and legacy of Florida’s rural families.
    • Urbanization continues to threaten farmland and water resources, creating friction between development and agriculture.
    • Water rights are a major issue in Florida, differing significantly from the policies in western states.
    • Property taxes and increasing operational costs are straining small agricultural businesses.
    • Labor shortages remain a significant challenge in Florida’s farming and ranching sectors.
    • The Florida cattle industry has a rich history, and heat tolerance is critical for raising livestock in the state’s hot climate.
    • Borrowing capital for farm operations can create financial risk, especially in volatile markets.
    • Despite urban pressures, agriculture can still thrive in populated areas through sustainable and innovative practices.
    • Community involvement and advocacy are vital in preserving the future of rural America.
    • The largest continuous ranch in the United States is located in Florida, highlighting the state’s historical and ongoing role in the cattle industry.
    • Amanda Radke continues to spotlight inspiring rural leaders and stories that embody the heart of rural America.

    Presented by Bid on Beef | CK6 Consulting | CK6 Source | Real Tuff Livestock Equipment | Redmond RealSalt | Dirt Road Radio

    Save on Redmond Real Salt with code RADKE at https://shop.redmondagriculture.com/

    Check out Amanda's agricultural children's books here: https://amandaradke.com/collections/amandas-books


    Celebrating 2 Years of 'The Heart of Rural America': Amanda Radke Spills the Tea [REPLAY] Jul 30, 2025
    Show notes

    In this episode, Amanda Radke celebrates the two-year anniversary of her podcast, Heart of Rural America. She reflects on her journey from journalism to podcasting, the challenges faced by rural communities, and the importance of faith in her life. Amanda shares her experiences with Beef Magazine, the lessons learned, and her commitment to advocating for independent farmers and ranchers. The episode emphasizes the need for unity and action in the face of challenges in the agricultural sector.

    Takeaways

    • Amanda Radke celebrates two years of her podcast.
    • The podcast aims to connect and inspire rural communities.
    • Amanda's journey includes a transition from journalism to podcasting.
    • The fight against the carbon pipeline has united landowners.
    • Faith plays a crucial role in Amanda's life and work.
    • The importance of advocating for independent farmers is emphasized.
    • Amanda shares her experiences with Beef Magazine and its impact on her career.
    • The podcast highlights the challenges faced by rural America.
    • There is a call to action for listeners to support local agriculture.
    • The show aims to provide hope and solutions for the future of farming.

    Presented by Bid on Beef | CK6 Consulting | CK6 Source | Real Tuff Livestock Equipment | Redmond RealSalt | By-O-Reg+ | Dirt Road Radio

    Save on Redmond Real Salt with code RADKE at https://shop.redmondagriculture.com/

    Check out Amanda's agricultural children's books here: https://amandaradke.com/collections/amandas-books


    The Greatest Scam In History with Guest David Begley and Co-Host Senator Mark Lapka Jul 23, 2025
    Show notes

    In this episode of the Heart of Rural America podcast, Amanda Radke discusses the challenges and opportunities facing rural communities, particularly in agriculture. Joined by Senator Mark Lapka and attorney David Begley, they delve into the controversial topics of wind and solar energy, federal subsidies, and the implications of climate change policies. The conversation emphasizes the importance of protecting private property rights and the need for a reliable energy supply, while also critiquing the current energy policies that may not serve the best interests of rural America.

    Takeaways

    • The podcast highlights the importance of rural communities in agriculture.
    • Wind and solar energy projects are critiqued as scams benefiting corporations.
    • Federal subsidies play a significant role in the viability of renewable energy projects.
    • Comparisons are made between energy policies in Spain and the U.S.
    • The concept of 'no free lunch' is emphasized in relation to energy costs.
    • Private property rights are crucial in discussions about land use for energy projects.
    • Economic efficiency should guide energy production decisions.
    • Democracy allows citizens to influence energy policy at local levels.
    • Energy poverty is a growing concern in developed countries.
    • The podcast advocates for common sense and truth in energy discussions.

    Presented by Bid on Beef | CK6 Consulting | CK6 Source | Real Tuff Livestock Equipment | Redmond RealSalt | By-O-Reg+ | Dirt Road Radio

    Save on Redmond Real Salt with code RADKE at https://shop.redmondagriculture.com/

    Check out Amanda's agricultural children's books here: https://amandaradke.com/collections/amandas-books


    Standing Up for Producers: Liz May on the Future of Rural Representation Jul 16, 2025
    Show notes

    In this episode of the Heart of Rural America podcast, Amanda Radke interviews Liz May, a representative from South Dakota, who shares her journey from ranching to politics. Liz discusses the challenges faced by the livestock industry, the impact of government policies on agriculture, and the importance of representation for producers. The conversation covers various topics including economic development, the carbon pipeline controversy, and the implications of electronic identification (EID) for cattle ranchers. Liz emphasizes the need for a fair playing field in agriculture and the importance of grassroots advocacy to protect the rights of small business owners in the industry.

    Takeaways

    • Liz May's journey from ranching to politics highlights the importance of representation.
    • The livestock industry faces significant challenges due to lack of representation in government.
    • Government intervention often complicates rather than aids the agricultural sector.
    • Economic development policies can disproportionately benefit large corporations over small producers.
    • The carbon pipeline controversy raises questions about land rights and government control.
    • EID implementation may threaten private property rights of ranchers.
    • Market control by a few large packers is detrimental to independent ranchers.
    • Grassroots advocacy is essential for protecting the rights of small business owners in agriculture.
    • Legislative wins can empower citizens and strengthen property rights.
    • Freedom and representation in government are crucial for the survival of the agricultural industry.

    Presented by Bid on Beef | CK6 Consulting | CK6 Source | Real Tuff Livestock Equipment | Redmond RealSalt | By-O-Reg+ | Dirt Road Radio

    Save on Redmond Real Salt with code RADKE at https://shop.redmondagriculture.com/

    Check out Amanda's agricultural children's books here: https://amandaradke.com/collections/amandas-books


    175-Year Old New Jersey Farm Under Threat Of Eminent Domain with Brett Tolman Jul 09, 2025
    Show notes

    In this episode of the Heart of Rural America, Amanda Radke discusses the critical issues surrounding property rights and eminent domain with Brett Tolman, a former U.S. attorney. They explore the Maude family case in South Dakota, the Henry family farm in New Jersey, and the broader implications of government overreach on individual rights. The conversation emphasizes the importance of community advocacy, the role of social media in raising awareness, and the need for legislative changes to protect citizens from unjust government actions.

    Takeaways

    • Property rights are under attack across the country.
    • Eminent domain can be misused for purposes that do not serve the public good.
    • Community activism and social media can amplify individual voices.
    • Legal battles against government overreach are becoming more common.
    • The Maude family case highlights the struggles of farmers against government actions.
    • The Henry family farm case in New Jersey is a significant example of community response.
    • Legislative changes are needed to redefine the appropriate use of eminent domain.
    • Citizens must engage with their elected officials to advocate for their rights.
    • There is a growing awareness of government overreach among citizens.
    • Lawyers are stepping up to help those facing unjust government actions.

    Presented by Bid on Beef | CK6 Consulting | CK6 Source | Real Tuff Livestock Equipment | Redmond RealSalt | By-O-Reg+ | Dirt Road Radio

    Save on Redmond Real Salt with code RADKE at https://shop.redmondagriculture.com/

    Check out Amanda's agricultural children's books here: https://amandaradke.com/collections/amandas-books


    Preserving Property Rights on Independence Day and All Year Round Jul 02, 2025
    Show notes

    In this episode of the Heart of Rural America podcast, host Amanda Radke discusses the importance of private property rights, particularly in the context of recent legislative victories in South Dakota. She highlights the grassroots activism that led to the passing of HB 1052, which protects landowners from eminent domain abuses related to carbon sequestration projects. The conversation also delves into the implications of the Fifth Amendment and urges listeners to engage in their communities to safeguard their freedoms and property rights.

    Takeaways

    • The episode emphasizes the significance of Independence Day and its connection to property rights.
    • Amanda Radke celebrates a recent legislative victory in South Dakota regarding property rights.
    • Grassroots activism played a crucial role in the legislative changes in South Dakota.
    • The importance of the Fifth Amendment in protecting private property rights is discussed.
    • The Kelo case is highlighted as a pivotal moment in the interpretation of eminent domain.
    • Listeners are encouraged to engage in local governance to protect their rights.
    • The episode calls for vigilance against government overreach in property matters.
    • Radke shares personal experiences of activism against corporate interests.
    • The need for community involvement in political processes is stressed.
    • The episode concludes with a celebration of American values and the importance of standing up for freedoms.
    • Order Amanda's book "Faith Family Freedom"

    Presented by Bid on Beef | CK6 Consulting | CK6 Source | Real Tuff Livestock Equipment | Redmond RealSalt | By-O-Reg+ | Dirt Road Radio

    Save on Redmond Real Salt with code RADKE at https://shop.redmondagriculture.com/

    Check out Amanda's agricultural children's books here: https://amandaradke.com/collections/amandas-books


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