The Heart & Hustle Podcast

Latest Episodes:

430: The Full Behind the Scenes Tea on Lindsey & Evie's Rebrands Apr 29, 2025

Show notes

Today on the Heart and Hustle Podcast Evie and Lindsey are diving into their personal rebrands and spilling all of the tea on the gritty details. Their conversation covered the timing of their rebrand, specifically the discrepancy between their existing brand visuals and their target ideal client. They also discussed how their ideal client profile had changed over the years, mirroring their own business evolution. Evie and Lindsey talk about how they wanted to make sure they kept a certain balance with their photography and education sides of their brands, and what the vision and thought process behind each of their new brand identities was. Tune in as they talk about launch strategy, their overall thoughts on rebranding, and so much more on this week's episode of the Heart and Hustle Podcast!

--------------------------------- Manual Mode Cheat Sheet Freebie: https://theheartuniversity.com/manual

---------------------------------

Honeybook: share.honeybook.com/heart

In addition to a FREE 7 day trial, get 35% off your first two years of HoneyBook!

--------------------------------- Heart Apparel Shop: https://theheartuniversity.com/apparel --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE

---------------------------------

If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

---------------------------------

"PODCAST10" for 10% off anything from The Shop!

www.theheartuniversity.com/shop

---------------------------------

Follow along:

www.instagram.com/mrslindseyroman

www.instagram.com/evierupp

www.instagram.com/theheartuniversity

429: The Answers for Recurring Pregnancy Losses That NO ONE Tells You with Jordan Lee Dooley Apr 22, 2025

Show notes

This week on the Heart and Hustle Podcast, we are sitting down with an incredible mother, best selling author, and our good friend, Jordan Dooley. Jordan shares her journey with reproductive health, dealing with recurrent losses, and how she went about seeking answers after her experiences. She talks about some of the steps you can take to find answers and solutions when trying to prevent any losses, how to heal from the past, and how you can keep your final story in YOUR control. We dive into how you can navigate our current healthcare system that isn't always set up to give you answers, or even find the underlying causes of pregnancy loss, and so much more on this episode of the Heart and Hustle Podcast with Jordan Dooley. --------------------------------- Imposter Syndrome Freebie: https://theheartuniversity.com/imposter

--------------------------------- Website Templates: www.theheartuniversity.com/website-templates --------------------------------- Check Out Our Course Library: https://theheartuniversity.com/courses

--------------------------------- Follow Jordan: Instagram - https://www.instagram.com/jordanleedooley/ ---------------------------------

Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE

---------------------------------

If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

---------------------------------

"PODCAST10" for 10% off anything from The Shop!

www.theheartuniversity.com/shop

---------------------------------

Follow along:

www.instagram.com/mrslindseyroman

www.instagram.com/evierupp

www.instagram.com/theheartuniversity

428: Wedding Timelines: How to Approach as a Wedding Photographer Apr 15, 2025

Show notes

On this week's episode of the Heart and Hustle Podcast we are here to talk to you about our approach to the photography timeline on wedding day. We dive into how we communicate with our clients, non-negotiable requirements (minimum portrait time, meal breaks, etc), and our recommended time allotments for various segments throughout the day. Sometimes the timeline goes "off-track", don't worry, we are here to talk you through how you can get everything back on-track and why communication, flexibility, and client reassurance will be your best friend in these scenarios. If you are struggling to map out your schedule for your client on their big day, then this is the episode you definitely do not want to miss! --------------------------------- IG Bio Freebie: https://theheartuniversity.com/bio ---------------------------------

Heart Shop: https://theheartuniversity.com/shop

---------------------------------

Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3

Use HEARTANDHUSTLE for 10% OFF. ---------------------------------

Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE

---------------------------------

If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

---------------------------------

"PODCAST10" for 10% off anything from The Shop!

www.theheartuniversity.com/shop

---------------------------------

Follow along:

www.instagram.com/mrslindseyroman

www.instagram.com/evierupp

www.instagram.com/theheartuniversity

427: How to Blend an Editorial Approach with Documentary Storytelling Featuring Grace Torres Apr 08, 2025

Show notes

Today on the Heart and Hustle Podcast Evie and Lindsey are sitting down and chatting with Grace Torres. Grace Torres is a destination wedding photographer and business educator based on the East Coast, traveling worldwide to capture thoughtfully designed, emotionally rich celebrations. Known for her signature style that blends an editorial approach and documentary storytelling, Grace delivers timeless, heartfelt imagery for couples who value intentional designs and guest experiences. Throughout this episode Grace dives into how she approaches wedding photography through an editorial lens, the importance of language when it comes to marketing herself, and how she prides herself in being able to capture "journalistic candids". Grace shares some of her tips on how you can capture candid moments in an artistic way despite the fast paced nature of a wedding day, what some of her questions are that she has with clients prior to their wedding day that helps her shoot in her signature "editorial style", and so much more on this week's episode of the Heart and Hustle Podcast! --------------------------------- Goal Setting Freebie: https://theheartuniversity.com/goal

---------------------------------

Honeybook: share.honeybook.com/heart

In addition to a FREE 7 day trial, get 35% off your first two years of HoneyBook! ---------------------------------

Heart Apparel Shop: https://theheartuniversity.com/apparel

--------------------------------- Keep up with Grace: Instagram - https://www.instagram.com/gracetorresphoto/ - https://www.instagram.com/gracetorreseducation ---------------------------------

Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE

---------------------------------

If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

---------------------------------

"PODCAST10" for 10% off anything from The Shop!

www.theheartuniversity.com/shop

---------------------------------

Follow along:

www.instagram.com/mrslindseyroman

www.instagram.com/evierupp

www.instagram.com/theheartuniversity

426: Creating a Powerhouse Photography Team of Associates with Ryan and Heidi of Forged in the North Mar 25, 2025

Show notes

On this week's episode of the Heart and Hustle Podcast we are sitting down with Ryan and Heidi of Forged in the North. Ryan and Heidi dive into how they turned their overlapping skills with photography and cinematography into multiple businesses, and how they effectively lead the team that they have currently built. We ask them about the timing that came into play when they decided to expand their team and business, what their team values are, and how they are able to find creatives to uphold those values. Ryan and Heidi speak to the power of delegation, and how even though they are both CEOs, they still manage to push their creative limits and grow in their crafts on top of leading a team. If you are looking to form a team to take your business to the next level and are wanting to hear a true success story to be inspired by, then this is absolutely the episode for you! --------------------------------- Gear List Freebie: https://theheartuniversity.com/gear ---------------------------------

Heart Shop: https://theheartuniversity.com/shop

---------------------------------

Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3

Use HEARTANDHUSTLE for 10% OFF. --------------------------------- Follow and Keep Updated with Ryan and Heidi: Instagram: https://www.instagram.com/forgedinthenorth Websites: https://www.forgedinthenorth.com/ - https://www.afteritall.com/ ---------------------------------

Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE

---------------------------------

If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

---------------------------------

"PODCAST10" for 10% off anything from The Shop!

www.theheartuniversity.com/shop

---------------------------------

Follow along:

www.instagram.com/mrslindseyroman

www.instagram.com/evierupp

www.instagram.com/theheartuniversity

425: How to Work with Second Shooters as the Lead Photographer Mar 18, 2025

Show notes

On this week's episode of the Heart and Hustle Podcast we are sitting down and diving into how to work with second shooters as the lead photographer. We covered how you can BE a good second shooter in episode 285, (link below), but today we are flipping it around and looking at second shooting from a leadership role! Throughout our conversation today we talk about where you can find a good second shooter, things you need to vet in a potential candidate, and some of the prep work that will make all the difference. If you are looking to hire a second shooter but are needing some guidance on the best practices when it comes to hiring and trusting someone else to work with you on wedding day, this is absolutely the episode you need to listen to. --------------------------------- Editing Style Freebie: https://theheartuniversity.com/style

---------------------------------

HoneyBook: share.honeybook.com/heart

In addition to a FREE 7 day trial, get 35% off your first two years of HoneyBook! ---------------------------------

Heart Apparel Shop: https://theheartuniversity.com/apparel --------------------------------- How to BE a good second shooter: Episode 285 on Apple Podcasts ---------------------------------

Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE

---------------------------------

If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

---------------------------------

"PODCAST10" for 10% off anything from The Shop!

www.theheartuniversity.com/shop

---------------------------------

Follow along:

www.instagram.com/mrslindseyroman

www.instagram.com/evierupp

www.instagram.com/theheartuniversity

424: The 5 Stages of Business & What Entrepreneurs Can Learn From Them with John Felkins Mar 11, 2025

Show notes

Today we are sitting down with John Felkins! John has been with Ramsey Solutions for 12 years and is currently the Executive Director of EntreLeadership Elite, Dave Ramsey's leadership coaching program for business owners. Throughout our chat John shares his expert advice and leadership insights to break down the 5 stages of business which he uses to help thousands of leaders grow personally, lead their teams effectively, and scale their businesses the right way through EntreLeadership Elite. We ask John to share with our audience how they can learn which stage they are in, what are the next steps after determining their current stage, and

what are some common mistakes that he sees entrepreneurs make? Listen in on our conversation with John Felkins and learn all about the EntreLeadership coaching program, what you can learn from the 5 stages of business, and so much more, on this week's episode of The Heart and Hustle Podcast. --------------------------------- Determine Your Why Freebie: https://theheartuniversity.com/why --------------------------------- Website Templates: www.theheartuniversity.com/website-templates ---------------------------------

Check Out Our Course Library: https://theheartuniversity.com/courses --------------------------------- Connect with John and Check Out EntreLeadership: EntreLeadership:

https://ter.li/75s3ah

EntreLeadership (the book):

https://ter.li/hvc7ls

Build a Business You Love (the book):

https://ter.li/ok1kg2

--------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE

---------------------------------

If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

---------------------------------

"PODCAST10" for 10% off anything from The Shop!

www.theheartuniversity.com/shop

---------------------------------

Follow along:

www.instagram.com/mrslindseyroman

www.instagram.com/evierupp

www.instagram.com/theheartuniversity

423: Passive Income is a Scam. Click to Listen to Why. Mar 04, 2025

Show notes

Today we are chatting all about passive income and why it may not be all that you have been led to believe it is. We talk about the two types of entrepreneurs that may be interested in starting a passive income flow, how it is not so "passive" to set up, and what some good alternatives are for those who are interested in making money outside of their primary business. You have been lied to about passive income, and we are here to set the story straight. So dive into our conversation with us this week on the Heart and Hustle Podcast, and allow us to explain. --------------------------------- Destination Photographer Freebie: https://theheartuniversity.com/destination

---------------------------------

Heart Shop: https://theheartuniversity.com/shop

---------------------------------

Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3

Use HEARTANDHUSTLE for 10% OFF. ---------------------------------

Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE

---------------------------------

If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

---------------------------------

"PODCAST10" for 10% off anything from The Shop!

www.theheartuniversity.com/shop

---------------------------------

Follow along:

www.instagram.com/mrslindseyroman

www.instagram.com/evierupp

www.instagram.com/theheartuniversity

422: Balancing Full Time Motherhood as a Full Time Wedding Photographer - with Alex McCrary and Jamie Tobin Feb 25, 2025

Show notes

On this week's episode of the Heart and Hustle Podcast we have the joy of sitting down with Alex McCrary and Jamie Tobin to talk all about building systems that work for both business and family life. We ask them about approaching destination elopement photography and traditional wedding photography differently while both raising a family, and what were some of the systems that they put in place early on in their careers that they still use today. Alex and Jamie dive into the importance of having a good support system to lean on, what the true value of being a present parent is while also being an entrepreneur, and how they overcome the common emotion of "mom-guilt" in their lives. If you are a mom and business owner who is trying to find systems to help better balance between the two, and you are looking to hear from two awesome photographers who have managed to build great business while being present parents, then this is the episode you do not want to miss!

--------------------------------- Community Freebie: https://theheartuniversity.com/community --------------------------------- HoneyBook: share.honeybook.com/heart

In addition to a FREE 7 day trial, get 35% off your first two years of HoneyBook! ---------------------------------

Heart Apparel Shop: https://theheartuniversity.com/apparel --------------------------------- Follow Alex and Jamie: Alex: https://www.instagram.com/alexmccraryphotography/ Jamie: https://www.instagram.com/jamietobinphoto/ Check Out Their Podcast "Cameras and Car Seats": https://www.instagram.com/camerasandcarseats/ --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE

---------------------------------

If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

---------------------------------

"PODCAST10" for 10% off anything from The Shop!

www.theheartuniversity.com/shop

---------------------------------

Follow along:

www.instagram.com/mrslindseyroman

www.instagram.com/evierupp

www.instagram.com/theheartuniversity

421: Our personal Instagram Strategies, How to Start Workshops, and Friends Asking for Discounts… OH MY! (Q&A episode with Lindsey & Evie) Feb 18, 2025

Show notes

Today we are sitting down and diving into your questions again for another fun and informative Q&A session! We talk about boundaries for friends expecting a discount for your services, pre-planning IG posts, how to get started hosting workshops, and so much more! Join in on the conversation with us on this week's episode of the Heart and Hustle Podcast! --------------------------------- Overcome Burnout Freebie: https://theheartuniversity.com/burnout ---------------------------------

Website Templates: https://theheartuniversity.com/website-templates

---------------------------------

Courses: https://theheartuniversity.com/courses --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE

---------------------------------

If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

---------------------------------

"PODCAST10" for 10% off anything from The Shop!

www.theheartuniversity.com/shop

---------------------------------

Follow along:

www.instagram.com/mrslindseyroman

www.instagram.com/evierupp