The Heart &amp; Hustle Podcast

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072: How to Handle Online Hate Sep 08, 2020

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If you've ever been the victim of a keyboard warrior spewing rude, hate filled opinions of you that hit you HARD, you're in welcome company. The more social media becomes such a huge part of our culture, the more people think they can say whatever they want online and get away with it.

In today's episode, we're getting real with you. We open the door wide to the behind the scenes look at some of the comments we've received in the past. More importantly, we're talking about how to actually handle them. We break it down into our top 3 tools and steps to handle online hate with grace and confidence. Plus, we clarify the difference between constructive criticism versus hate, and why one can be healthy and one completely destructive and uncalled for.

Show notes: http://theheartuniversity.com/072-how-to-handle-online-hate/

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071: How to Pitch Yourself for Media Coverage with Christina Nicholson Sep 03, 2020

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Have you ever wondered how the HECK brands and businesses get featured in the media? Whether it's news segments, TV airtime, magazine features, or how to be a guest on podcasts, the big question you probably have is HOW? Today we have the beautiful sassy spitfire Christina Nicholson on the show to talk ALL about how to pitch yourself or your business to the media in a way that ACTUALLY will stand out and not just be another email in an inbox of 20,000.

With her business, Media Maven, and her podcast, Become a Media Maven, Christina Nicholson is a TV host who helps bloggers and business owners grow by reaching thousands, even millions, of their ideal customers or clients in minutes instead of months through the power of traditional and new media without spending big bucks on advertising.

You are going to freaking LOVE this woman! Christina talks ALL about how to go about pitching in a brilliant way to cut through the noise in the media. She gives tangible advice that's backed from actually being on the other side when she used to work at a news station. In this episode, we cover what the media is specifically looking for in pitches, how to pitch yourself, how to stand out in an email, the marketing mistakes most business owners are making, and we even touched a little bit on money mindset too. PHEW. After this episode, you'll be ready to pitch like a boss.

Show Notes: http://theheartuniversity.com/071-how-to-pitch-yourself-for-media-coverage-with-christina-nicholson

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Become a Media Maven Podcast

www.pitchpublicityprofit.com

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070: Our Favorite Business Books and What They Taught Us Sep 01, 2020

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Are you a book nerd like us? Do you geek out over learning more business skills and marketing strategies? If so, this episode is gonna be a TREAT for you. We make it a priority to always keep learning, educating ourselves, and becoming even better business women. A huge part of learning is diving into business books. We especially love learning from people who are different than us and are in different industries because it brings even more value to what we do.

We often get asked what our favorite business books are, and after getting asked that question enough times, we figured having an episode of the podcast dedicated to some of our fave books would be super helpful. We're breaking down our top 7 business books and our top 2 takeaways from each of them. If you're wanting to snag some new business book recommendations, then don't you dare go anywhere.

Show Notes: https://theheartuniversity.com/070-our-favorite-business-books-and-what-they-taught-us

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069: Life as an Influencer with Josie Bullard Aug 27, 2020

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If you have ever wanted to get a behind the scenes look at what it's like to be an Instagram influencer or you've wanted to partner with brands you love but have no idea where to start, you'll love today's episode!

Josie Bullard is an Indiana-living, content-creating, business-owning gal with a zest for helping others turn their creative passions into a reality. She dropped out of college to pursue her dream career and believes you can pursue your dream life too. You can find her now as a digital creator and Influencer by day as well as your host over at the Behind the Feed podcast. She focuses on colorful, captivating content and strives to inspire and connect with her followers.

Josie dives into how to navigate brand collaborations and long-lasting relationships with brands, influencer myths, behind the scenes of content creation and her creative process, and her advice on how to grow online.

Show notes: https://theheartuniversity.com/wp-admin/069-life-as-an-influencer-with-josie-bullard

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www.josiebullard.com

Behind the Feed Podcast

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068: How to Start a Podcast in 3 Steps Aug 25, 2020

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Today's episode is all about PODCASTING! If you're a podcast junkie you may have had the thought floating around the back of your head to start your own podcast! GREAT! But, where the heck do you start??

Today we're breaking down the first 3 steps to getting started with a podcast. Before getting into the podcasting world, we had a LOT of these same questions. We're going to break it down for you today from picking your niche, setting up your format, all the way to gear, and software.

If you're wanting to start your own podcast or if you're just curious about the behind the scenes of how we run ours, this is going to be a fun show.

Show Notes: https://theheartuniversity.com/068-how-to-start-a-podcast-in-3-steps

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067: How To Be Relevant To Your Ideal Customer with Bill Cates Aug 20, 2020

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If you struggle with knowing how to go about speaking directly to your ideal client and crafting your message in a way that is actually relevant to the person you want to work with, keep on listening! Today's guest is the incredible Bill Cates! He chatted with us all about the principles in his book Radical Relevance.

Bill Cates is an internationally recognized client-acquisition expert, author, and speaker.

In today's show, he dives into his rules of radical relevance, some of the most mind-blowing strategies for marketing ever. We chat about why most businesses struggle with crafting their marketing message in a way that speaks directly to their audience and ACTUALLY converts to sales. We also talk about how powerful referrals can be as a business owner, and how to go about getting them. This episode is filled with SO much goodness.

Show notes: https://theheartuniversity.com/067-how-to-be-relevant-to-your-ideal-customer-with-bill-cates

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Book: www.RadicalRelevanceBook.com

Free Guide: www.ExponentialGrowthGuide.com

www.referralcoach.com

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066: Hacks to Increase Engagement on Instagram Aug 18, 2020

Show notes

Who hates the Instagram algorithm with a passion because it feels like NOTHING you do gives you the traction you are wanting? Do you feel like Instagram is slowly sucking the life out of you because you're just LOST on how to get more engagement? Do you feel like IG is out to get you?

Is your hand raised? GOOD. This episode is for you!

Today we are giving you some tough love mixed with some tangible strategies and tips all about HOW to practically increase your engagement on Instagram. These are the exact strategies that we've used for 5+ years to grow our accounts organically (we've NEVER used paid ads to increase our follower count and we've NEVER bought fake likes or followers, seriously do NOT do that. It's scammy, gross, and will hurt you in the long run). These are the exact strategies we've used to get a TON of engagement, how we've turned followers into fans into paying clients, AND how we actually have FUN on the gram. In today's show, we're dropping a little sprinkle of strategies straight from the Instagram season of our Heart University online course for photographers.

If you've struggled for what feels like forever with Instagram, don't you dare go anywhere, my friend. This episode is about to blow your mind. Let's do it.

The Heart University Course

065: Students Spill the Tea Aug 13, 2020

Show notes

If you've ever wondered what we're really like in person and what it's really like to learn from us, BUCKLE UP.

Today we have a TREAT for you. We sat down with a few past students of ours and asked the hard-hitting questions. They expose the real deal of what it's like to invest in our education.

Here's the deal, there's a lot of business educators out there. There are a lot of online courses, masterminds, groups, workshops, coaches, etc. It can be really overwhelming to invest in yourself and your business. Especially with so many options. Which ones are the real deal? What will actually be worth the investment? How will this actually impact and change my business??

In fact, you might be asking these questions right now. By now you've probably seen that our flagship photography course, The Heart University, is OPEN for enrollment RIGHT NOW. It is freaking PACKED with 38 videos, 20 pdfs and templates, and an Elite student FB group with direct access to us. It teaches you EVERYTHING you need to know to grow and scale a successful photography business.

Look, WE GET IT! There are SO many questions and nerves when investing in education. We've been there too and know how intimidating it can feel. We wanted to cut the crap today and talk friend-to-friend about what it's like to learn from us. We realize we're not the educators for everyone, AND THAT'S OKAY. Today on the show we wanted to sit down with those past students and talk directly with them. They share with us where their businesses were before learning from us, the results after, how it impacted them, some funny real-life stories we have together, and more.

It's a juicy inside look at us as educators, our students, and their results.

Show notes: http://theheartuniversity.com/065-students-spill-the-tea/

www.theheartuniversity.com/photography

064: 10 Secrets You Must Know to Create a 6 Figure Photography Business Aug 11, 2020

Show notes

6 figures. $100k/year. A mile marker and goal for so many photographers. We're going to talk about it today! It's not a far-off dream. Yes, it's doable. It just takes a little bit of elbow grease and strategy.

We're breaking down our top 10 strategies to launch your photography business to 6 figures.

If there was one episode we could give you that is a comprehensive, step-by-step list of what we did in our own photography businesses that took us from $0 to 6 figures in under two years, this is that episode. Whether your goal is actually 6 figures, or you just want financial freedom and peace, a job you freaking love, and excellence in everything you do, this episode is everything you need to create a successful photography business.

Show notes: https://theheartuniversity.com/064-10-secrets-you-must-know-to-create-a-6-figure-photography-business

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In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!!

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If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

The Heart University course: www.theheartuniversity.com/photography

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