The Hard Way With Joe De Sena

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Challenging the Status Quo: Disrupting the $2 Trillion Alcohol Industry | Ruari Fairbairns Jan 02, 2024

Show notes

Tired of the same old drinking culture? In this unconventional podcast episode, Spartan CEO Joe De Sena joins forces with wellness entrepreneur Ruari Fairbairns to drop bombshell strategies for helping people take back control over their lives from Big Alcohol. From waking guests at dawn with burpees to proposing "water-only" bars, these disruptors will challenge your assumptions with their boldest ideas yet for growing the global sobriety movement. You'll also get the surprising backstory of how their chance meeting in Iceland sparked their amazing friendship and partnership. Plus, discover little-known industry tactics that have fueled a drinking epidemic worldwide. For anyone looking to reclaim their freedom from alcohol or support loved ones, this can't-miss conversation provides the unfiltered insights you need to finally change your lifestyle. Are you ready to join the disruption? Listen now to get your game plan. Highlights: 00:00 Intro 00:54 A crazy story about meeting in Iceland 05:07 You must be available for opportunities 07:02 Making the hard road easy 10:45 How to get more people to join? 15:15 Alcohol destroys our ability to deal with stress 16:36 Manipulations of the alcohol industry to increase alcohol consumption 19:34 Peer pressure and choosing not to drink 21:16 Helping people control drinking

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Ruari Fairbairns is the founder and CEO of OYNB, a leading figure in the health and well-being space. He was awarded Great British Entrepreneur of the Year for Scotland and Northern Ireland 2020, with OYNB also being named The Spectator's Economic Innovator of the Year in the UK. Known for his passionate advocacy for healthier living, Ruari has been instrumental in steering OYNB to the forefront of the alcohol-free movement, inspiring over 100,000 people worldwide to reassess their relationship with alcohol and strive to become the best version of themselves.

From Lab to Market: Navigating the Obstacles of Medical Innovation | Dr Jeff Karp Dec 26, 2023

Show notes

In this fascinating discussion, Dr. Jeff Karp, a top biomedical innovator pulls back the curtain on the difficult journey medical breakthroughs must take to actually help patients. From navigating financial hurdles and clinical trial complexities to manufacturing challenges, hear the surprising barriers promising cures often face on their journey to your local pharmacy. You'll also get an inside look at how real solutions are being developed. Discover how a nasal spray was created to potentially block COVID transmission and learn about groundbreaking "medical superglue" aiming to revolutionize heart repairs. If you've ever wondered what really happens after exciting discoveries are made in white coats and petri dishes, don't miss this amazing conversation revealing the untold story of how cutting-edge science becomes accessible healthcare. Highlights:

00:00 Intro 00:45 Who is Dr. Jeff Karp? 02:30 Complexity of finding and commercializing new solutions 06:42 Dr. Karp's new book overview 08:30 Indigenous holistic approach to health 09:44 Narrowing of the senses we use to experience the world 11:40 Spartan shield for your nose – Profi Nasal Spray 15:10 Developing glue that can work inside the body

Starve Yourself of Synthetic Pleasures: Find Authentic Challenges | Seth Goldstein Dec 19, 2023

Show notes

Tired of synthetic pleasures leaving you unfulfilled? Former financier and entrepreneur Seth Goldstein knows how easy it is to fall for fake dopamine hits. But he firmly believes that through discipline and authentic challenges like the Spartan Race, people can find genuine happiness and fulfillment. In this episode, Seth shares his journey of creating an authentic snack brand called MASA Chips. From identifying a problem and analyzing reports to frying small batches of chips and testing the product, he offers proven strategies for making a successful business without compromising your idea. He made a 100% healthy and satisfying snack to help people ditch addictive junk and feel the real thing! Highlights: 00:00 Intro 00:52 A demand for discipline & challenge 03:00 Starve yourself of synthetic s**t 05:07 Cucumber salad vs Snickers 06:06 Seth's MASA Chips Company 10:38 Figure out how to fail cheaply 12:18 Find a real problem and solve it

90% Indoors: How Disconnecting from Nature is Hurting our Health | Mason Kuhr Dec 12, 2023

Show notes

Tired of feeling drained? Struggling with inflammation or other health issues? Mason Kuhr shares his holistic approach to tapping into your inner strength. Through simple daily rituals like cold exposure, meditation, and burpees, Mason has optimized his energy levels, productivity, and recovery. He'll reveal how reconnecting with nature can boost your immunity, testosterone, and more. You'll also learn Mason's unique take on making wellness accessible and how Stampede Network is revolutionizing holistic living for the modern man or woman. Discover real stories of people healing from issues like infertility and immobility through bee products and lifestyle tweaks. Mason will motivate you to optimize your health and performance from the inside out by harnessing your spiritual power. Highlights: 00:00 A spiritual take on health and wellness 01:27 The benefits of bee bread 03:04 Making holistic wellness cool 05:50 Dopamine hacking 06:44 Mason's daily routine 09:14 Meditation and dealing with stress 11:01 What's next for Mason Kuhr?

Achieving Your Dreams: The Power of Your Circle and Consistent Action | Dominic Schlueter Dec 05, 2023

Show notes

Dominic Schlueter was a regular kid who loved running. Through consistency, the right influences, and taking action on his dreams, he's built a thriving podcast and brand at just 18 years old. In this episode, Dominic recounts how from a young age he found joy in challenging himself on the track. That drive soon led him to seek out greater obstacles through podcasts and books. And it inspired him to start his own show to share the stories of people that he found inspiring. Dominic talks about his fascination with Joe's podcast and "threats" from his dad to send him to Joe De Sena's infamous farm. Years later, he is having an interview with Joe himself and talking about pushing himself to the limit through running, life-changing lessons he learned about grit, a circle of influence, and turning passion into purpose. Tune in to hear more from this fascinating young man!

SquidHaus's Secret Weapon: How to Dominate the Fitness World | Lukas Pakter Nov 28, 2023

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Joe De Sena sits down with a young entrepreneur Lukas Pakter, the founder of the SquidHaus fitness apparel company, to discuss sensitive global issues with nuance, as well as Lucas' unconventional path to building his booming athletic apparel brand. Lucas shares his viral strategy of leveraging an "influential army" of top fitness creators to take over the scene. He plans to sell thousands of discounted tickets to Joe's Spartan Race using influencer codes, donating over $1M to charity in the process. Joe gives the plan his stamp of approval. Viewers will learn Lucas's unique brand story, top tips for starting young, and lessons on accountability from these experienced leaders. With open discussion on controversy and actionable advice, this episode is a must-watch for anyone pursuing a business or looking to better understand complex issues. Highlights: 00:00 Joe's "controversial" post on IG 02:34 The conversation has to happen 04:06 We shy away from having a stance 05:59 What does SquidHaus mean and represent? 08:06 Finding a job vs. starting a company 10:04 Leveraging business through Spartan Race 14:34 How to start a business? 16:44 Three things every entrepreneur should do every day 19:55 Three books everybody needs to read 21:57 How to find Lukas Pakter?

Forging Anti-Fragility: Build Strength Through Challenge | Brian Johnson Nov 21, 2023

Show notes

In this powerful episode, Spartan founder Joe De Sena sits down for an in-depth conversation with the amazing Brian Johnson, also known as the Heroic Philosopher CEO. They discuss Brian's strategies for building anti-fragile confidence through consistent action. Brian shares how we can close the gap between who we are and who we want to be by doing what we say we'll do. He explains the importance of living each day with virtue and intensity. Joe and Brian also discuss forging strength through challenges and gaining emotional stamina. Brian provides practical tools for taking control of your life through developing a clear protocol. This episode will motivate and inspire you to play the ultimate game of life to your fullest potential. You'll walk away with actionable advice for overcoming obstacles and living without regret. Tune in to hear more! Highlights: 00:00 Intro 01:19 Who is Brian Johnson? 02:52 Why did Brian write a book? 05:13 How do we become our best selves? 07:26 The power of Now 11:17 The new "phone" generation 14:16 Training heroes to become gods 16:57 Forge anti-fragile confidence 20:13 Surviving was the way of life 21:48 Anxiety and depression in today's world 25:01 Brian's protocol and advice 29:12 The eulogy exercise 32:44 How to find Brian? 34:31 Behind the scenes of the podcast

Time to Escape the Comfort Zone | Michael Easter Nov 14, 2023

Show notes

In this hard-hitting episode, bestselling author Michael Easter joins Joe De Sena to discuss the dangers of our addiction to comfort in the modern world. They explore how technologies like social media and junk food use the same psychological tricks as slot machines to hijack our brains. Easter reveals the "scarcity loop" that makes these activities so addictive. They also debate controversial solutions like taxing junk food and mandatory military service. This thought-provoking discussion will make you rethink everything you thought you knew about comfort - and maybe inspire you to get a little uncomfortable yourself! Highlights: 00:00 Intro 01:18 Michael Easter's background 05:02 Lessons learned from skiing 06:27 Parenting mistakes and the danger of technology 09:44 The casino laboratory and a 3-part behavior loop 13:35 The negative consequences of casino games and phones 14:58 Snacking and junk food industry 17:02 Challenging things will make you thrive 20:37 Overeating and managing food 25:26 The power of phones and what to do 28:09 Mandatory military service and recruiting 30:53 Three things everybody should do daily 32:56 How to find Michael?

Re-Invent Yourself to Find Your True Self | Craig Siegel Nov 08, 2023

Show notes

Joe De Sena interviews Craig Siegel who is an author and motivational speaker. While having a successful business on Wall St Craig felt unfulfilled. He re-invented himself and constantly pushed himself into discomfort until he found a passion that would get him out of bed in the morning. He now helps others find their true potential and calling.

The Plant Based Truth Exposed? | Kameron Waters Nov 01, 2023

Show notes

Joe De Sena sits down with Co-Director of Christspiracy, Kameron Waters who talks about his upcoming film which he and his co-director bought back from Netflix making it the first of its kind to do so. This is the sequel to the popular Seaspiracy, What the Health and Cowspiracy which explores The Spirituality Secret kept hidden for thousands of years. To help Kameron buy the movie back from Netflix they are launching a kickstarter which you can find here: https://www.kickstarter.com/projects/christspiracy/christspiracy-the-spirituality-secret?ref=1l5hn3

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