The Growth Show

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Buffer Almost Went Under: The Heartbreaking Consequences of Growing Too Quickly Oct 11, 2016

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Earlier this year, all looked rosy at Buffer. But one day, Buffer’s CEO Joel Gascoigne and the rest of the management team realized their math didn’t add up. Buffer would be out of money in just five months. After running the numbers, the path seemed clear: They had to lay off 10% of their staff. In this episode, Joel shares how he navigated this tough decision, pivoted after realizing he made a mistake, and restored the company's faith in their vision through radical transparency.

Scaling Trello: The Challenges of Growing Tech’s Favorite Productivity App Oct 04, 2016

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Getting teams across an organization to work together fluidly, transparently, and productively can be a serious challenge - but it’s one Michael Pryor, CEO of Trello, is on a mission to solve. And for all measures, his company is on the fast track to solving it. In this episode, Michael shares the lessons he learned turning a side-project into an international company, and the tough things he had to learn along the way.

Why Early-Stage VCs Shouldn’t Place Bets Sep 27, 2016

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Rob Go, Co-Founder of NextView Ventures, knows what the future of business looks like. In fact, he’s invested in it. As an early-stage VC, he’s backed many companies that made it big. In this episode, Rob shares his thoughts on what it takes to get traction for your product and what else he looks for in companies he invests in.

Episode 100: Guy Kawasaki's Unconventional Advice on Growth Sep 20, 2016

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Today, we're bringing back one of our listeners' all-time favorite guests: Guy Kawasaki. In January 2015, Guy came on the show to talk about some of his counterintuitive social media strategies. Today, he joins us to talk about what's changed since then: the Snapchat vs. Instagram Stories debate; making the most of Facebook Live; and lessons from his book, The Art of the Start 2.0, on building great businesses.

Your Key to Growth May Be Free(mium) Sep 13, 2016

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Julie Herendeen, a pioneer of the freemium model, knows better than most that sometimes your best marketing is free -- freemium to be exact. Julie’s experience has earned her the trust of top companies looking to implement a freemium model -- and in this episode, we get to cover just that. Julie schools us on how to avoid common pitfalls, induce virality, and succeed using the freemium model - in addition to the lessons she’s learned along the way.

The Psychology Behind Your App Addiction Sep 06, 2016

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We all have habits -- some good, some bad. But why are some habits easy to form and others impossible to break? Nir Eyal, author of Hooked: How to Build Habit-Forming Products, has spent years trying to figure out what makes some products and behaviors more habitual than others. In this episode, Nir shares his findings on the secrets to creating habit-forming products and how to leverage these behaviors in your business, career, and life.

The Neuroscience of Unforgettable Content Aug 30, 2016

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We all want to create content people remember (and hopefully, act on). But what makes some pieces of content easier to remember than others? The Neuroscientist Carmen Simon has researched just that and shared her findings in her book, Impossible to Ignore. In this episode, Carmen shares her researched-backed insights on how to create content that leaves a lasting impression.

The Power of Knowing Your Weaknesses, and Other Advice From eShares’ CEO Aug 23, 2016

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Henry Ward, CEO of eShares, thinks that if you want to build a great product, a great team, and a great company, you've got to get real with yourself on what you're bad at. In this episode, we talk with Henry about some of his weaknesses, and hear his perspective on management, feedback, organizational structure, and a few other hot-button issues he's blogged about on Medium.

What Happens When You Win a Free Super Bowl Ad: The Death Wish Coffee Story Aug 18, 2016

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What if one moment could change the course of your entire business? That pivotal moment came to Mike Brown, Founder of Death Wish Coffee, in the form of a free Super Bowl ad. In one night, their small business became a household name, all because they won a contest with Intuit. In this episode, Mike shares the story behind winning the $5-million-dollar ad slot, what it meant for the business, and how they dealt with quadrupling in size and revenue.

Growing GE, Intuit, eBay & More: Lorrie Norrington's Advice for Building a Legendary Company Aug 16, 2016

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Lorrie Norrington knows how to grow a company. She’s racked up over 30 years of experience as a senior business executive building companies like DIRECTV, GE, Intuit, and eBay. In this episode, Lorrie shares lessons from her storied career on the benefits of taking enough time to analyze your problems, leading your team with transparency, and watching what your customers do (not what they say).

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