The Growth Podcast

Latest Episodes:

The Ultimate Guide To Growth Marketing And Sales | Shubham Khoker, Head of Growth @ TopMate Nov 06, 2024

Show notes

Growth isn’t about relying on the same playbooks or sticking to same strategies day in and day out.

It’s about testing, learning, and adapting — over and over again.

In this episode, Shubham Khoker, Head of Growth at TopMate.io, dives into why continuous experimentation is the lifeblood of a thriving growth strategy.

He sheds light on what many companies miss: growth isn’t just about scaling tactics that worked once; it’s about pivoting, iterating, and evolving with every new insight.

In today's episode, we cover:

Growth Sales vs. Traditional Sales – 00:07:15

Why Vanity Metrics Don’t Equal Growth – 00:25:15

Customer-Centric Experimentation and Insights – 00:40:30

Cross-Functional Collaboration and Its Role in Growth – 01:25:20

Key Takeaways on Growth Strategy – 01:42:30

Brought to you by:

Dovetail: The Fastest Way to Understand Your Customer

Enterpret: Transform customer feedback into product growth with custom AI

Sprig: Build products for people not data points

Statsig: The complete platform for Product Growth

Where to find Shubham

Topmate

To advertise in the podcast, email productgrowthppp at gmail dot com.

We have some great podcasts coming from Henry Schuck, Vineeth Madhusudanan, and Aaron Dinin. I’m so excited to share them with all of you.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.news.aakashg.com/subscribe

How to Build Things Faster as a Product Team | Maria Cuasay, Director of Product Growth @ Ancestry Nov 02, 2024

Show notes

Most growth teams move too slowly.

In today’s episode, we find the why behind this.

Maria Cuasay breaks down the three pillars of velocity in growth teams and shares her contrarian approach to experimentation, user research, and landing top growth roles.

Maria has been in tech since 2012 as a venture capitalist and has product growth at places like Lyft and OpenCare. Currently, she is the Director of Product Growth at Ancestry.

In today's episode, we cover:

How to Move Fast | 07:34

Growth PMs | 46:24

Growth Product Leadership | 01:05:10

Opportunity Solution Trees | 01:14:06

Growth Partnerships | 01:20:18

Referrals | 01:25:42

Job Searching | 01:43:12

Brought to you by:

Attio: The next generation CRM

Dovetail - The Fastest Way to Understand Your Customer

Enterpret - Transform customer feedback into product growth with custom AI

Anvil - The fastest way to build software for automating documents

Where to find Maria:

To advertise in the podcast, email productgrowthppp at gmail dot com.

We have some great podcasts coming from Shubham Khoker, Henry Schuck, and Vineeth Madhusudanan. I’m so excited to share them with all of you.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.news.aakashg.com/subscribe

21 Harsh Truths about Product Management in AI | Scott Jones, VP of Product at Realeyes Oct 29, 2024

Show notes

“Enterprise PM work can take 18 months. Startup PM work takes days.”

How do you bridge this gap?

Scott Jones has done it at HPE, Lenovo, and now as VP of Product at AI startup Realeyes.

In this episode, he shares how he brought startup speed to Fortune 500 companies, turned an RFI into a multi-million dollar product line in 14 months, and how to navigate your career with multiple job hops.

Scott is one of the most senior PMs in the Triangle area, and another one of my friends. He has 15 years of PM at places like HP, Lenovo, Digital Turbine, and now RealEyes. So, it goes without saying that he has a ton of lessons to share with us.

In today's episode, we cover:

The Computer Vision AI Space and Using AI as a VP of Product | 14:41

Effective Ways of Product and Sales Collaboration | 54:11

Approach Towards De-Risking Features | 57:08

“Try-before-you-buy”: The New Way of Hiring? | 01:01:44

Career Topics in PM: Job Search, Interviews, and Homework | 01:21:36

Scott’s Previous Tenures and Thoughts on Job Hopping | 01:31:21

Brought to you by:

Zeda.io: Discovery platform to turn your Voice of Customer into product insights

WorkOS: Your App, Enterprise Ready

Statsig: The complete platform for Product Growth

Where to find Scott:

Instagram

To advertise in the podcast, email productgrowthppp at gmail dot com.

We have some great podcasts coming from Maria Cuasay, Shubham Khoker, and Henry Schuck. I’m so excited to share them with all of you.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.news.aakashg.com/subscribe

The Product Management Job Search in 2024: How to Win, with Shravan Tickoo, Former Byju's, Bhanzu PM Leader Oct 26, 2024

Show notes

Landing a PM job in today’s market requires special techniques.

After coaching 500+ PMs to such jobs, Shravan Tickoo opens up his book of secrets.

In today's episode, we cover:

Byju’s downfall | 1:59

Job search made easy | 29:57

How to become better critical thinkers | 01:38:53

Thoughts on AI tools and founder mode | 02:11:32

Meme process and his income as a creator | 02:30:08

Brought to you by:

June - Customer analytics for product focused teams

Dovetail - The Fastest Way to Understand Your Customer

Enterpret: Transform customer feedback into product growth with custom AI

Anvil: The fastest way to build software for automating documents

Where to find Shravan:

Website

YouTube

To advertise in the podcast, email productgrowthppp at gmail dot com.

We have some great podcasts coming from Scott Jones, Maria Cuasay, and Shubham Khoker. I’m so excited to share them with all of you.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.news.aakashg.com/subscribe

How to land your next PM role without working more, from Google PM turned Career Coach Shobhit Chugh Oct 23, 2024

Show notes

As a product manager you need to communicate value clearly. The value of your products and the value you bring in.

In today's episode, we're going to cover mindset shifts, career growth and product management, and Shobhit's take on leadership and ownership in product management.

Shobhit started his career in technology in 2002. He worked at McKinsey and spent four years as a PM at Google. Now he runs the Intentional Product Manager and has coached over 1,000 PMs.

In this episode, we discuss:

Angles of mastery that will help you stand out in job market | 2:17

Mindset shifts for career success | 13:14

Shobhit’s way of fast-tracking PMs to leadership roles | 30:01

How to build influence across career levels | 45:23

Thoughts on navigating failures and rebuilding trust | 52:43

On getting a PM job, resume mistakes and certifications | 56:49

Brought to you by:

Enterpret: Transform customer feedback into product growth with custom AI

Sprig: Build products for people not data points

Attio: The next generation CRM

Where to find Shobhit:

Website

YouTube

To advertise in the podcast, email productgrowthppp at gmail dot com.

We have some great podcasts coming from Thibault Louis-Lucas, Shravan Tickoo, and Scott Jones. I’m so excited to share them with all of you.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.news.aakashg.com/subscribe

The Ultimate Guide to Knowing Your Users as a PM | George Harter, 20+ Years of PM Oct 19, 2024

Show notes

As a PM, you have to be the expert in your user.

In this episode, 20+ year PM George Harter (a 'Super IC PM') breaks down his two part strategy to knowing your users:

Listening tour

Surveys

Tune in for his methodology and much more - like navigating leadership challenges to the future of AI and product management.

In this episode, we discuss:

How to know your user? | 08:42

All about having conversations with users | 27:37

Conducting User Surveys | 37:32

Incorporating User Insights into the Core PM Responsibilities | 45:51

The History and Future of PM | 56:49

Brought to you by:

Attio: The next generation CRM

Sprig: Build products for people not data points

Cello: Your all-in-one platform for partner & user referrals

Where to find George

Website

Book

To advertise in the podcast, email productgrowthppp at gmail dot com.

We have some great podcasts coming from Maria Cuasay, Shobhit Chugh, and Shravan Tickoo. I’m so excited to share them with all of you.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.news.aakashg.com/subscribe

How to Crush Your Growth Role, with Former Gitlab and Acorns VP of Growth Hila Qu Oct 15, 2024

Show notes

Every company wants growth, but not everyone knows how to make it happen.

In today’s episode, Hila Qu breaks down the secrets of building a growth model that can optimize metrics and also unlock untapped potential.

Hila is a growth expert who has led success at Acorns and GitLab. She’s also been an EIR at Reforge and was the First PM of Growth at Growth Hackers. She has over a decade of experience in product-led growth.

In this episode, we discuss:

Building Growth Models | 07:24

Exploring the Growth Full Funnel Audit | 35:48

Growth Tool Stacks | 57:38

Growth PM v/s Core PM | 01:11:59

Why are Growth Leadership tenures short? | 01:14:32

Conducting Career Experiments | 01:20:16

Approach to Job Search | 01:29:38

Brought to you by:

Zeda.io: Discovery platform to turn your Voice of Customer into product insights

WorkOS: Your App, Enterprise Ready

Statsig: The complete platform for Product Growth

Where to find Hila

Maven

To advertise in the podcast, email productgrowthppp at gmail dot com.

We have some great podcasts coming from George Harter, Maria Cuasay, and Shobhit Chugh. I’m so excited to share them with all of you.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.news.aakashg.com/subscribe

How Maven Builds Product, and Whether You Should Take a Maven PM Course with Maven CEO Gagan Biyani Oct 12, 2024

Show notes

Why do some cohort-based courses succeed while others fail?

Gagan Biyani believes the secret lies not in more capital, but in smarter, scalable models; having experienced both the sides.

In today’s episode, we explore the future of cohort-based learning and how Maven is helping instructors succeed with less overhead."

Gagan is the co-founder and CEO of Maven. In the past, He’s also been a co-founder at Udemy and CEO at Sprig. Today, he shares his journey across Maven and Udemy, with some valuable insights.

In our conversation, we cover:

Why do most online courses suck? | 13:49

Product Management category on Maven | 18:10

Importance of Product Managers | 22:06

How Maven Builds Product | 30:34

Gagan on Hiring a Growth PM at Maven | 52:23

How Maven Grows | 55:54

Maven vs Skool | 01:05:20

Gagan’s exit from Udemy | 01:08:41

Founder Mode and Being a Founder | 01:22:02

Brought to you by:

June: Customer analytics for product focused teams

Cello: Your all-in-one platform for partner & user referrals

Attio: The next generation CRM

Statsig: The complete platform for Product Growth

Where to find Gagan

X / Twitter

Website

To advertise in the podcast, email productgrowthppp at gmail dot com.

We have some great podcasts coming from Hila Qu, George Harter, and Maria Cuasay. I’m so excited to share them with all of you.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.news.aakashg.com/subscribe

How I Built Lempire | Guillaume Moubeche - CEO, Lempire Oct 08, 2024

Show notes

Starting a company with $1,000 and turning it into a $150M+ valuation? Sounds like a fever dream.

But that’s what Guillaume Moubeche was able to do with Lempire.

In today’s podcast, we break down how.

In our conversation, we cover:

Introduction and Lempire's Growth Story | 00:00

How Lemlist used AppSumo for initial growth and community building | 09:03

How Guillaume's role evolved as the company grew | 14:42

Guillaume's approach to prioritization and product development | 17:59

Guillaume's current priorities and Lempire's strategic direction | 26:05

Where to find Guillaume

To advertise in the podcast, email productgrowthppp at gmail dot com.

We have some great podcasts coming from Diego Granados, Wes Bush, and Gagan Biyani . I’m so excited to share them with all of you.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.news.aakashg.com/subscribe

Everything You Need to Know About Product-Led Growth with the author of the book, Wes Bush Oct 08, 2024

Show notes

Freemium, free trial, or reverse trial?

Are stuck on this question?

Unfortunately, you're thinking about Product-Led Growth (PLG) wrong.

In this episode, Wes and I tackle common PLG Myths, and explain how you can effectively implement PLG for your product.

Wes Bush is the Founder and CEO of ProductLed. He is a Best-Selling author of Product-Led Growth: How to Build a Product That Sells Itself and is one of the most sought-after Product Experts in the world.

In our conversation, we cover:

What is Product-Led Growth (PLG) | 01:27

Who is PLG For | 13:33

How to Add a PLG Motion | 22:38

Packaging and Pricing Models in PLG | 31:17

Acquisition Strategies for PLG | 50:43

Understanding Product-Led Sales | 01:04:19

How to Optimize for Free to Paid Conversion | 01:10:19

Organizational Structure for PLG | 01:18:21

Expansion Strategies in PLG | 01:26:06

Is the Hype Around PLG Dying? | 01:27:04

Wes on His Lessons from Failure | 01:29:34