The Greg McKeown Podcast

Latest Episodes:

206. The Jobs-to-be-Done Theory with Tony Ulwick (Part 2) Jun 22, 2023

Show notes

Today we are back with part two of my conversation with Tony Ulwick. By the end of today's episode, you will better be able to identify the real job to be done with the people you interact with. That will increase your influence tenfold, while significantly reducing the times that you put effort into creating a new product, or a new service for somebody else that ultimately isn't even valued.

Learn more from Tony here: https://strategyn.com/tony-ulwick/

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205. 10X Your Results with Less Effort (Replay) Jun 20, 2023

Show notes

Welcome to the Greg McKeown podcast. Today's episode is a replay of one of his most popular episodes, 10X Your Results with Less Effort. Thanks for listening.

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204. The Jobs-to-be-Done Theory with Tony Ulwick (Part 1) Jun 15, 2023

Show notes

Have you ever wondered why there are so many massive flops in business? How many products and services are launched and then almost immediately forgotten? How can companies spend millions and sometimes billions of dollars to produce something that customers ultimately say is not for them? Today I've invited Tony Ulwick, one of the fathers of the Jobs-to-be-Done theory, to help us understand this phenomenon. This is part one of a two part interview, so tune in for part two next week!

Learn more from Tony here: https://strategyn.com/tony-ulwick/

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203. Being Understood Is Not the Same As Feeling Understood Jun 13, 2023

Show notes

It has long been thought that understanding others is the key to great relationships, but this may be false. What we know now is that helping people feel understood is the key to connection. By the end of this episode, you'll be able to better distinguish the difference and therefore shift from understanding others to helping other people feel understood, and that makes all the difference.

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202. Making Communication Memorable with Matt Abrahams Jun 08, 2023

Show notes

Today I've invited Matt Abraham's to the show. Matt is a lecturer at Stanford, he specializes in the essentials of strategic communication, and is the host of the Think Fast Talk Smart podcast. I reached out to Matt to issue a friendly challenge, by way of an invitation, to think fast and talk smart on this podcast. By the end of this episode, you will be able to make your communication more memorable.

Learn more from Matt here: https://nofreakingspeaking.com/

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201. From Problem Solving to Problem Finding (Part 4) Jun 06, 2023

Show notes

Have you ever felt frustrated by the gap between what you feel is essential and your ability to actually execute it? Have you perhaps had that desire for a long time? Maybe it's years now, but still your life is busier and less fulfilling than you wish it was. Today I'm going to share with you a story that I think can really help you if you are struggling with this, and also a mindset and some actionable advice. By the end of today's episode, you'll be able to evaluate all of the things you've hired in your life and decide whether to fire them or not based upon whether they're actually helping you design a life that really matters.

This is part 4 of a 4-part series.

Click here to listen to Parts 1-3

200. From Problem Solving to Problem Finding (Part 3) Jun 01, 2023

Show notes

This is part three of a four part solo series on solving the right problem in the life of business and in the business of life. It matters because nothing is more irrelevant or even dangerous as solving the wrong problem. In today's episode, I'm going to go deeper in how to implement the Jobs to Be Done framework. By the end of today's episode, you will have a simple process that you can follow, care of Tony Ulwick, for how to turn innovation from an art to a science.

This is part 3 of a 4-part series.

199. Finding King Richard III with Philippa Langley (Part 2) May 25, 2023

Show notes

Today we have part two of my conversation with Philippa Langley. Philippa describes herself as an ordinary person, and maybe she is, but she has achieved an extraordinary mission. She found, against all possible odds, where King Richard III was buried. Nobody else believed her. Nobody in the academies took her seriously, but she had a conviction, a sense, an intuition that she knew where he would be and that's why she kept focusing on it again, and again, and again for eight years. Her story has been written in a book called The Lost King, and now a movie by the same name. By the end of this episode, you'll be able to use intuition in being able to find and solve the right problem in your life.

Learn more from Philippa here: https://www.philippalangley.co.uk/

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198. From Problem Solving to Problem Finding (Part 2) May 24, 2023

Show notes

Have you ever worked to launch a product or a service only to see it go flat in the market? Have you ever developed an initiative internally at work only to see the launch fall completely flat? Have you ever put time and energy, and resources into a relationship only to see it go south? Today I will share a powerful failure story, something counterintuitive I have learned, and some actionable advice. By the end of this episode, you will have a six-word question that you can use at work and at home to make sure that you are solving the right problem.

This is part 2 of a 4-part series.

Click here to listen to Part 1 of 4

197. Finding King Richard III with Philippa Langley (Part 1) May 18, 2023

Show notes

Have you ever felt an intuitive insight pull you towards a particular direction? Have you ever had an experience that you knew was right even though you didn't yet have evidence to support it? Well, today is part one in a two-part series with Philippa Langley. You might not know that name, but perhaps you've heard of a movie that came out recently. It's called The Lost King. It's a dramatic representation of a true story about how Philippa felt an extraordinary desire to discover where King Richard III was buried. The journey is fascinating.

Learn more from Philippa here: https://www.philippalangley.co.uk/

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