The Goal Digger Podcast

497: Facebook and Instagram Ads 101: Start Here Sep 20, 2021

If you want to know how to implement an ad strategy, best-practices for getting started, and how to tell if your marketing investment is actually worth it, this is your episode.

I love Renee Bull’s approach to ads. She believes that your business deserves a strategy that can take it to the next level and a funnel that allows you to work less while profiting more. Her proven tactics, updated for all the changes that online ads recently experienced, will help you get started with paid marketing on Facebook and Instagram.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/renee

496: Ask Me Anything: Parenting, Pregnancy, Faith & More Sep 15, 2021

Getting personal on the pod… Faith, family, pregnancy, body image. As I approach motherhood round two, I wanted to take on some of your more personal questions, so Kylie is here to lead me through a discussion of non-businessy topics.

From advice on body image challenges, to where I find myself with my faith today, even what my most recent purchase was on Amazon, I’m bearing it all for you, so press play to get personal with me!

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495: You Can Be a Present Parent and an Effective CEO Sep 13, 2021

I’m a firm believer that I can and YOU can be both -- a present mom and a great leader -- but it doesn’t come without learning curves and a lot of self work.

Elizabeth Hartke is a Business and Leadership Strategist and she’s here to explore all the ways you can expand your capacity to be a present parent and an effective leader in business, while breaking free of how society says you should raise your business and babies to develop a strategy that works for you. Let’s dig into all things motherhood and CEO-life with Elizabeth Hartke.

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494: Income Opportunities You Might Be Missing as a First Time Entrepreneur Sep 08, 2021

If you have more than one revenue streams that work for you -- some passive, some active, some more significant than others -- you’ll have plenty of back-up options to rely on and keep your finances healthy long-term.

Whether you sell a product or a service or you have a digital offer, I want to help you think outside the box to start working on additional offers or ways to boost your income as an entrepreneur.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/income

493: What You Need to Know About Video Content on Instagram Sep 06, 2021

The app that became a massive part of my brand, business, and legacy is changing. The CEO of Instagram recently announced that they’re no longer just a square photo-sharing app. It’s been a gradual but very real boil -- Video is now a major focus on Instagram.

Natasha Samuel is a fellow Instagram educator, and she’s been helping her students show up on the app with confidence. I’m excited to chat with her about all the changes to the platform and explore ways to incorporate all-important video content into your strategy… Even if it feels intimidating as you get started. We’ll cover Reels, Instagram Live, IGTV, and Stories, and how to incorporate each of the video options into a holistic content strategy.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/natasha

492: 3 Steps to Determine What to Post Next on Instagram Sep 01, 2021

The Instagram platform alone can leave us stuck and not knowing where exactly to start or pick back up. But this episode is all about getting un-stuck and finding a simple solution for figuring out what in the world to post on Instagram.

Let’s get rolling and dive into the 3 steps we can take to determine what to actually post on Instagram in an ever changing content landscape.

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491: Curious About CBD? The Plant-Based Answer for Pain, Anxiety, and Stress Aug 30, 2021

The founders of Equilibria saw how CBD impacted their own lives and wellness, and they also saw an opportunity to support women while answering the many questions that surrounded the Cannabis-based product. I’m so excited to have Coco Meers and Marcy Capron Vermillion on the podcast to talk about the once-taboo topic of Cannabis and CBD, and why they started a CBD company dedicated to supporting and helping women with their stressors and pain. This is CBD 101 with the founders of Equilibria.

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490: The Exact Plan I Use for a Stress-Free Launch Aug 25, 2021

It doesn’t matter what we’re launching—a new course, an affiliate offer, my shop, or a new extension of the brand—there are a few non-negotiables that are essential and help save us from the stress of launching! These non-negotiables allow us to go through the 3 stages of a launch with ease and confidence. Those 3 stages are pre-launch, launch, and post-launch and they each come with their own set of challenges, creativity, and strategy. Let’s dive into what my exact plan looks like!

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489: Get Unstuck in Your Career with Your Next Move, Best Move Aug 23, 2021

I know this show is mainly about entrepreneurship and advice for business owners, but part of that is an incredible community of side-hustlers, starting and growing a business in your off hours and dedicating your days to advancing your career. Is that you? Then you’re going to love this conversation with Kimberly Cummings. Kimberly is a career expert and leadership consultant, and her advice helps people navigate next steps in their careers, foster strong relationships to support those career moves, and create a plan to achieve career aspirations. Ready to make your next career move, your best move?

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488: Make or Break a New Habit with These 3 Fail-Proof Methods Aug 18, 2021

You’ve probably heard the 21-day rule about habits… But that’s not exactly accurate. Regardless of time, it’s more about the approach when it comes to habits, so let’s discuss the 3 most effective strategies I’ve found that truly work when trying to form new habits, as well as some advice for the “all or nothing” achievers out there who feel like if they don’t make it stick the first time, it’s all over. This is for you!

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/newhabits

487: Behind the Scenes of Turning a Side Hustle to a Full-Time Job Aug 16, 2021

Thamarr recently took her blog “Musings of a Curvy Lady” and workfluencer side-hustle to full-time status, and I am so eager to hear how that transition has felt for her. We’re digging into how she knew she was ready for full-time, the mindset blocks that came with a pivot out of her nursing career, and her advice for other women waiting to shine and become their own light.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/thamarr

486: 4 Uncommon Marketing Tactics that Work Aug 11, 2021

These are four of my all-time favorite uncommon marketing tactics that truly do work, especially alongside the classics. These aren’t our typical email list or social media tips and tricks, and while we absolutely value and love and need those pieces, these approaches can work side by side with the basics to make those conversions, the engagement, and the growth even more impactful.

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485: 3 Productivity Hacks to Create Freedom in Your Life Aug 09, 2021

I’m asking Kierra Asnauskas about navigating towards your true purpose, the power of productivity and how to actually achieve it, goal setting strategies, and more. Kierra AKA Miss Unconventional teaches women entrepreneurs how to make PROFITABLE pivots and establish productive habits without sacrificing self-care. Her motto? You can be a boss and have a life, too -- that’s something I can get behind.

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484: The 5 Biggest Entrepreneurial Fears and How to Face Them Aug 04, 2021

Entrepreneurship often blossoms from a place of uncertainty, and with uncertainty comes fear. What if my business fails? What if I fall flat on my face? What if I get started, but lose passion or momentum or my success fades? This conversation with Kylie is all about the five most common fears entrepreneurs face at the beginning (and maybe even middle) of their business-growing journeys. We’ll cover the fear of starting, losing momentum, imposter syndrome, and more.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/5fears

483: Reactive vs. Proactive Fertility: Why It Matters for Women in Biz Aug 02, 2021

If you are curious about women's health, proactive fertility, and the decisions that come with family planning, this episode explores those topics and more with Afton Vechery. She is the co-founder and CEO of Modern Fertility. Before she even started company, she wanted to understand her own fertility, even though she wasn’t trying for kids. What she encountered was an expensive and complicated process… So she decided to change it.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/afton

482: 5 Tech Tips to Know Before Creating a Digital Course Jul 28, 2021

Have you ever let yourself consider and play with the idea of creating a digital course surrounding your knowledge or expertise or something you’re passionate about, only to let that vision come crashing down when one word enters your mind? That word would be: TECH.

My goal today is to help you take little actionable steps to break down a big project like this into small, doable, and maybe even enjoyable pieces that you are totally capable of handling. Let’s get into my top 5 tech tips for you to keep in mind as you dive into creating your amazing new digital course!

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/techtips

481: Investing for Beginners: Key Terms, Strategies, and More Jul 26, 2021

Shinobu Hindert wants you to know that investing isn’t just for men -- in fact, more and more women are investing in the stock market as a tool to create the lifestyle they’ve always wanted... But getting started and surviving the fatigue that comes with learning something new is the hardest part of the whole process. She is a Certified Financial Planner, an author, and now, the first ever Goal Digger guest to give us the Investing 101 lesson that could quite possibly change our lives.

Where to start, essential strategies, setting goals -- we’re talking all things investing so you can get started with confidence.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/shinobu

480: How to Get Customer Testimonials That Help You Sell Jul 21, 2021

Testimonials, aka these little blurbs and snippets of real people’s feedback and results on your website, serve as excellent social proof. Your potential customers are likely looking for the feedback that will affirm their decision to invest in your offer.

There are a few things to keep in mind as you gather this feedback to make sure your testimonials are as effective and impressive to potential customers as possible. This episode digs into how to get testimonials that actually help you sell.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/testimonials

479: Navigating Change with Help from Cognitive Neuroscience Jul 19, 2021

Dr. Maya Shankar is a cognitive scientist who studies how our minds work and how we change. Her career milestones are nothing short of impressive -- from convincing the White House to create a job for her to her work in human behavior and decision-making at Yale, Oxford and Stanford, and she recently launched her own podcast called, A Slight Change of Plans.

Dr. Shankar is on Goal Digger to explore the sometimes stress-inducing topic of change. When confronted with a major life or career change, how do we manage and thrive? Are humans today more or less change averse? And if you think you’re “bad with change”, what can you do about it? Here she is, Dr. Maya Shankar.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/maya

478: What You ACTUALLY Need to Do Before Leaving Your 9 to 5 Jul 14, 2021

So you want to leave your 9 to 5… Before you go drafting your resignation letter, I’ve got a check list for you to run through. If you think you’re ready to take the full-time entrepreneurship plunge, let this episode be your guide. From “responsible logistics” to lifestyle changes, here’s what you need to consider before you pack up your desk and venture into the great big world of working for yourself. Listen wherever you get your podcasts.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/9to5

477: TikTok Strategies for Personal Branding and Biz Growth Jul 12, 2021

TikTok is a powerful tool for branding yourself and attracting a global audience to your content. Drea Okeke will teach you how to master the platform, no dance moves required (unless that’s your thing, then by all means, shimmy on over!)

Drea Okeke got her start in short-form video on Vine, and now she’s a favorite on TikTok and a go-to expert when it comes to navigating the app with strategy, purpose, and fun. This conversation covers building a brand on the app, content creation strategies, and non-intimidating ways to dive in and make the most of one of the most popular apps on the planet.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/dreaokeke

476: The Quick-Start Guide to Content Creation and Promotion Jul 07, 2021

Content creation is an important, powerful, often profitable tool in your business when done with consistency and strategy. Kylie is back on the show and we are digging into content creation, content promotion, why it's necessary, our secret tools to getting organic results, and how to make sure your content is seen and not just on the day you publish it, but for weeks and months to come.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/content101

475: How Intuition Plays a Major Role in Women-Led Businesses Jul 05, 2021

Are you more likely to follow your intuition or the numbers when it comes to big business decisions? I think intuition is a superpower for women entrepreneurs. It certainly is for the founder of Beyond Yoga, Jodi Guber Brufksy. As a yoga instructor and life coach, she kept searching for stylish and flattering workout wear to complement not only her teaching and practice, but her life beyond the yoga mat. When she couldn’t find what she wanted, she created it herself. That’s the short version of how Beyond Yoga was born.

Jodi shares how she learned to hear and follow her intuition, her journey through the growing pains of an apparel brand, and how she’s set her brand apart in a crowded space through storytelling.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jodi

474: The Top 5 Free Strategies to Grow Your Traffic Organically Jun 30, 2021

I am all for forking over a few bucks for tools and systems that can propel my business forward, but I also fully realize that sometimes budgets take precedence or we just don’t have the wherewithal to invest in something new and shiny all the time. In fact, I was the BIGGEST penny pincher in my early days of entrepreneurship.

While I thoughtfully chose a handful of certain resources to invest in, I was also all about getting gritty and creative and finding, testing, and utilizing any and all free strategies that would help my business and traffic grow organically— I’m talking with no paid ads or pricey tools in sight. In this episode I’ll share my top 5 favorite free ways to grow your online presence, website traffic, and business leads completely organically.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/organictraffic

473: Scrappy Ways to Avoid Debt in Your Business Jun 28, 2021

She was making less than $30,000 a year as a receptionist, digging herself deeper into debt, and not finding any money help or advice that she could relate to. Sandra Grahame, along with her four best friends, started a money club -- kind of like a book club, except the subject was always money. It’s since transformed into a community of thousands of women talking about money and visions for their lives.

I am really excited to have Sandra here to share advice for chasing your dreams and avoiding debt in the process, the money a-ha moments she wishes she had sooner, and the story behind starting a business with her BFFs.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/sandragrahame

472: Courses, Coaches, and Masterminds: What’s Best for You? Jun 23, 2021

There are so many different learning opportunities for entrepreneurs, from free to cheap to super high-ticket, so in this episode, Kylie and I are exploring the different options, why some make more sense than others depending on where you’re at in business, and how to discern which investment is not only worth your money, but that will actually accelerate your success. I’m covering books, podcasts, courses, coaches, masterminds, and more, and giving my take on the learning industry for business owners.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/learning

471: How to Find Alignment in Business and Life Jun 21, 2021

Martha Beck spent a decade at Harvard before becoming a life coach, and her primary mission, passion and only real interest is the elimination of human suffering, by any means available. She’s a multiple New York Times Best-selling author and a coach known and respected around the world. Martha is here to lead us into the exploration of integrity, the meaning and weight it holds, it’s impact on business and life, as well as share her own experiments that helped her understand integrity in a new way.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/marthabeck

470: My Open Letter to Women Afraid to START Jun 16, 2021

Dear listener who has a big, scary, compelling, butterfly-inducing idea on your heart... but you’re not sure how to start or what it looks like to reach your end goal:

I’ve given a lot of power in my life to fear, and it’s shown up with many different faces and voices over the years. But here’s the deal-slash-disclaimer: fear isn’t necessarily bad. I hope you'll hit play on this episode to hear the full letter I've written and read to you, the person poised and waiting at the starting line, waiting for the telltale signal, the shouting 'go!' that sets you on your way to the something you've been waiting to start.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/openletter

469: Advice to Overcome Feelings of Unworthiness Jun 14, 2021

The meaning and weight of the word “home” is more than the house we live in. For Najwa Zebian, moving to a new country at the age of 16, she felt unstable and adrift in an unfamiliar place. Home was something she learned to build within herself.

You’ve heard from Najwa on the Goal Digger Podcast before, way back in 2017 when the show was just beginning and I am so honored for the opportunity to speak with Najwa again. She’s here to explore the personal transformation that comes with building a home within yourself. This is a conversation about deep self-acceptance and exploration, and through that journey, healing.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/najwa2021

468: 7 Focus and Productivity Tips from Team Jenna Kutcher Jun 09, 2021

I am SO thrilled to invite my very own dream team onto the Goal Digger podcast, to share their personal go-tos when it comes to productivity hacks. From my integrator to my community manager to my writers, I’ve asked everyone on the team to share what their top tips and tricks are for getting stuff done and takin’ names… oh, and also feeling empowered to STOP work and just live their lives every day, too—because that’s a massively vital part of the team JK culture. We work hard, we play hard, we rest hard, and we love hard… and we prefer to have a ball doing it all.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/productiveteam

467: How to Know Your Side Hustle is Ready for Full-Time Jun 07, 2021

Have you ever found yourself feeling lost, like you’re not sure what’s next for you and the vision of your purpose is anything but clear? You are not alone. It was this very experience that became the beginnings of Mary Moody’s business, Made by Mary.

Now, a small business with dozens of employees and an extensive collection of cherished gold jewelry, Mary’s side-hustle has truly transformed into a life changing endeavor. If you are a product-based business, or dream of bringing your ideas to life, this conversation is full of encouragement as well as tried-and-true lessons from a woman who’s experienced all the learning curves between side-hustle and full-time entrepreneur to become a stand-out brand in her field.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/marymoody

466: My Storytelling Secrets That Connect and Convert Jun 02, 2021

Storytelling is a skill that can be honed. I want to share with you how to dig up meaningful stories and share them in a way that feels natural and cohesive and not cringey, so that you can use them as tools in crafting your own legacy and a means to communicate and connect with the RIGHT people.

Our stories matter and sharing them with others is the quickest way for your community to understand who you are and what you do in a memorable way. Stories provide a way for people to connect with you on a deeper level, and visualize themselves in their own unique stories.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/storyteller

465: Parenting, Marriage, and Life Advice from My Grandparents May 31, 2021

Grandma, what’s the secret to a happy marriage? ...What my grandma fired back was a mic drop moment! I wanted to interview my grandparents for so many reasons — their stories are so special to me, and I wanted to capture their stories and voices in a way that I can hold onto, in a way I can share with our kids when they’re old enough to listen.

While I first thought the interview would just be for me and our family, I decided to share it with you. I hope this conversation makes you smile. I hope it paints a picture of where I come from in a new way. I hope, more than anything, it inspires you to reach out to the ones you love, and savor the moments you have together. I’m so excited to introduce you to my grandparents.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/grandparents

464: Scarcity, Abundance and the Mindset Work I Avoided May 26, 2021

We’re going to dig deep into the idea of living in a scarcity mindset versus an abundance one, and I’m going to challenge you to listen with an open mind, do a little self-discovery, and then turn this episode off with a more abundant mindset already peeking through.

I promise, this can absolutely impact and change how you think for the better. And if how we think affects everything else, then you know this is gonna be good.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/scarcitymindset

463: Happiness and Wellbeing: The Secrets Backed by Science May 24, 2021

Are you happy? Scientifically speaking, do you have all of the components in your life that contribute to true happiness and well-being? Dr. Laurie Santos is a professor at Yale University, among many other things, and she teaches a course called “Psychology and the Good Life”, covering the research and scientifically-backed elements of happiness and well-being. That course became the most popular course ever taught at Yale University.

I’m excited to ask her about the misconceptions of happiness, methods of self-care that are actually scientifically supported, and what she anticipates will challenge us as we emerge from over a year the isolation and trauma brought on by the pandemic.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/drsantos

462: My Favorite Business Tools for Every Budget May 19, 2021

Before I had a team of humans, I had a “team” of tools! They saved me time, kept me organized, and ultimately made doing business as a solopreneur possible. Now that I have a team of real live humans, we still lean on our tried-and-true tools, and have incorporated new ones to help all of us run this business with ease.

Kylie is back on the show to help me walk through our standby programs, services, and apps, the splurge and save alternatives for each tool, and we also share some new goodies we’re using. It just might surprise you how much we rely on free and cheap programs to run this thing! From web design, project management, communication tools, and podcast editing software, we’re unpacking it all from the Jenna Kutcher toolbox.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/toolbox

461: A Deep-Dive into ADHD for Women Entrepreneurs May 17, 2021

I felt like my world cracked open after this conversation. Tracy Otsuka became an expert in ADHD when both she and her son received a diagnosis. She committed to learning everything she could about what ADHD actually looks like in the real world. Now, with her podcast and master class, Tracy leads brilliant, driven, high-ability ADHD women to see their symptoms as a strength.

Research shows that people with ADHD are more likely to become, and might even make better entrepreneurs. I am so excited to learn more about this area, and I know Tracy is ready to share strategies and advice for leveraging ADHD as a positive in your entrepreneurial journey.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/tracyotsuka

460: How to Take Time Off (Without Slowing Down Your Biz) May 12, 2021

1 week of vacation per quarter. How many business owners do YOU know who currently take a full month of vacation each and every year? Or maybe the question should be: how many business owners do you know who currently know how to take a full month of vacation a year?

How in the world can you actually make that happen, without things crumbling while you’re sippin’ on pina coladas on the beach or at home working on yard projects? Let’s talk about how to strategically take time off in a way that preserves your wellbeing AND your business—and just as major—why it’s important and what it can mean for you and your business.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/timeoff

459: The Inside Scoop from Our Private Mastermind May 10, 2021

The things we REALLY learned behind closed doors as a private mastermind… Danielle Canty and Natalie Ellis are the co-founders of BossBabe Inc., and we had the opportunity to come together for a mastermind recently, so I’m excited to download with these powerhouse women and reflect on what we learned and what we’re implementing after that experience.

We’re talking about: how proximity is power, the different stages of our businesses that led us to our greatest growth, what a mastermind is and how it’s benefitted us, how to discern what type of investment is right for what you’re needing, and so much more.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/bossbabe2021

458: SURPRISE! I’m Pregnant! May 05, 2021

SURPRISE! Kutcher party of 4!

I’m sharing something I am so thrilled to share today, I am PREGNANT again. We are due 11/11 of this year and it’s been so hard to keep this secret for the past few months. I’m sharing about the timing of our pregnancy, the things I did for the past 8 months to prepare my body, my fears around being pregnant again, and how I’m navigating life and business as we prepare for baby #2.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/surprise-im-pregnant

457: How to Create Your First Email Sales Funnel to Scale Your Earnings May 03, 2021

Sharing my EXACT method for your first email sales funnel… It’s in this episode!

The last time you heard from Hilary Krueger on the Goal Digger Podcast, she was working with her husband to create a powerful online course. It was a big success, but Hilary had so much more to teach outside of that topic. Now, Hilary is a coach, not a fancy coach she says, but a coach who helps people show up as their authentic selves to sell out their offers and programs.

This episode is two-fold! In the beginning Hilary’s time to teach us all the secrets to just getting started, and then she turns the tables on me as we talk scaling and next steps in her coaching business.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/hilarykrueger

456: Don’t Raise Your Rates Until You Hear This Apr 28, 2021

Want to raise your rates? Wait just a sec… When was the last time you reviewed the customer experience you deliver? When you have a stellar client experience, raising your rates won’t turn off clients or potential new clients.

Let’s dive into some of my favorite ways to elevate the client experience. This episode will leave you feeling inspired and ready to kick up your methods and start building a killer reputation for providing the best client experience around.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/clientexperience/

455: What Happens When Your Dream Job Isn’t Dreamy? Apr 26, 2021

Perfect on paper and in photographs -- That’s what you might assume about Gabrielle Korn’s life and career. She was named the youngest editor-in-chief in the history of Nylon Magazine. It was a dream job, and the perks that came with it were enviable.

Behind the scenes though, the story was different. In fact, perfection wouldn’t come close to defining the challenges Gabrielle faced in her life. In her new book, Gabrielle walks through her views and experience with internet feminism, impossible beauty standards in social media, shifting ideals about sexuality, and much more.

In this conversation, we’re talking about social media, the concept of ideal clients, powerful women, and more.

Content Warning: This episode discusses eating disorders.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/gabriellekorn

454: A Beginner's Guide to Side Hustles Apr 21, 2021

We’re talking all about SIDE-HUSTLES! My business started as a side hustle, and to this day I have other projects and multiple streams of income that I consider to be side-hustles themselves. Kylie may manage and produce the Goal Digger Podcast, but she’s also a side-hustler seeing big results with the strategies she’s used for years to get a lot done in a little time.

If you have a side-hustle or want to start one, if you want to turn your side-hustle into your full-time gig, or even if you don’t, we’ll walk you through our years of combined experience in the side-hustle space to help you find time to accomplish your goals, get more done, and celebrate your passion projects.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/sidehustles/

453: Why Your Predicament is Not Your Destiny Apr 19, 2021

Raised in very humble beginnings in an impoverished neighborhood of Philadelphia, Lia Valencia Key lived in a homeless shelter with her mother, sister, and brother. Even in such dark times her mom told her, "your predicament does not determine your destiny."

Lia shares her story, from the challenging beginnings to the highs and lows of entrepreneurship, we dig into the challenges and successes of starting a jewelry brand, and she speaks about the power of choosing and perseverance. Here she is to shine her light, Lia Valencia Key.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/lia

452: How to Hire a Team Who Loves Your Biz as Much as You Do Apr 14, 2021

You don’t need a team of 10, or even one full-time employee to be able to begin outsourcing and releasing your workload capacity. The beauty of working for yourself means YOU create your hours, schedule, and days, and you can also choose the tasks and projects that you can offload from your plate a few hours a week to a contractor when the timing is right.

Let’s get into it and walk through the exact steps you can begin taking, today, to get an exceptional support team in place for your business to thrive—and for you to have the capacity to dream, rest, build, and breathe a little easier again.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/supportteam

451: A Lesson in Unapologetic Decisions for Empowered Women Apr 12, 2021

From the life of a housewife feeling stuck to the $1 Billion dollar sale of her company -- Lisa Bilyeu is the definition of a success story. Billion can sound like this far off, unreal number, but I can assure you that Lisa Bilyeu is as real as it gets. Lisa is the co-founder of Quest Nutrition, she’s the President of Women of Impact, and she’s the confident, unapologetic, no BS voice that fires up hundreds of thousands of people to seize and celebrate who they are without justifying it to anyone.

When did she step into entrepreneurship? What was it like building a billion dollar business alongside her husband? What does she have to say to the people who challenge her decision not to have children? How does she handle and harness negative self talk? And what’s next for the woman who champions the power of all women?

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/lisabilyeu

450: How to Foster Better Community Online (for FREE!) Apr 07, 2021

We’re going to dive into my go-to methods for building a genuine, trusting audience that becomes your community… All for free. No receipts, no huge marketing budget, and no buying followers over here, okay? For me, it’s all been about finding simple ways to grow, serve and foster a community online based solely on relationship-building and heart-centered strategies.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/communityonline/

449: Success Strategies for Going LIVE on Facebook & Clubhouse Apr 05, 2021

3, 2, 1… And WE’RE LIVE! This conversation is all about going LIVE. We’ll talk Facebook and Instagram Live, plus the new platform in LIVE content… Clubhouse! If you have questions about how live video and content plays a role in growing an online business, this is your episode.

Tiffany Lee Bymaster AKA Coach Glitter got her start in the world of production as a make-up artist, wardrobe stylist, and set designer for some super big name shows. Now, she is obsessed with branding and helping people develop their social media audience growth and launch strategy all through the vital power of live video.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/coachglitter/

448: These 3 Things Indicate it's Time to Pivot… or Quit Mar 31, 2021

Whether you need to give up a small piece of your business to make room for something new, or totally shift gears into a different industry or niche that you’ve felt calling your name, this episode is about those pivots.

Rather than seeing pivoting or quitting as a NEGATIVE… I hope to leave you feeling like this motion into new territory can be a beautiful, expansive, and transformative shift in some really significant ways. Let’s talk about three telltale signs that it’s time to start moving into something new… and how to begin making the shift as gracefully and smoothly as possible.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/pivotquit/

447: The Difference Between Financial Wholeness and Financial Freedom Mar 29, 2021

Tiffany Alice -- She’s the Budgetnista, America’s favorite financial educator and she’s back on the show. So much has happened in the world since May of 2019 when Tiffany last joined us for a conversation about getting out of debt and actually saving money. With 2020s unique financial challenges, Tiffany has a unique approach to pursuing financial wholeness.

What is financial wholeness? Where do you even begin your action plan for achieving it? We’ve got the expert here to speak into our financial lives for what is sure to be a conversation that is as helpful as it is fun. Let’s dive in and talk dollars with the one and only Tiffany Aliche.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/tiffanyaliche/

446: Ask Jenna Anything: Help with Clubhouse, Hashtags, SEO & More Mar 24, 2021

How do I use Clubhouse for business? What is SEO? How should I be using hashtags right now? Where should I start with content marketing? You asked and I’m answering! It’s been a while since we’ve opened up my advice column-style episodes on the Goal Digger Podcast, so Kylie turned to the private Goal Digger Insiders Facebook Group and to the @goaldiggerpodcast Instagram to collect your questions on business, life, and everything in between.

From Clubhouse to SEO, hashtags and podcast growth, plus your personal questions on being a momma and making it to the “big leagues”, this episode covers it all.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jennaadvice/

445: Faceplanting, Feedback, and Finding Aligned Success with Sophia Amoruso Mar 22, 2021

Sophia Amoruso started her business on ebay and it turned into the massive fashion name of NastyGal. Her story transitioned from a 22-year old millionaire to a very public journey through incredible business challenges… And that was just the beginning of the wild journey of business and life this GirlBoss has continued to ride, straight into the fine-tuned version of success she’s creating for herself and others today.

I’m so thrilled for an opportunity to have a candid conversation with Sophia about business highs and lows, of creating a company that aligns with what you actually want, and taking everything she’s learned -- from public success to missteps -- and turning it into valuable teachings for others.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/sophiaamoruso/

444: 5 Steps to Shed Toxic Money Mindset Patterns Mar 17, 2021

Over the years, I have been able to shift my money mindset in a positive way, and it’s transformed so many aspects of my life. I feel like I’ve finally learned to trust myself, think strategically about my money, and live in a more abundant mindset.

This episode isn’t created to fix the bigger problems created by broken systems, systems that I am committed to helping change, but I do hope that it helps for you to look at money through a different lens that invites more freedom or understanding in your life and for the role money plays in it.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/moneyshifts/

443: How She 10x-ed Her Income Through Service and Surprise Mar 15, 2021

Glo Atanmo started The Blog Abroad to document her journey as a solo female traveler, and through it all she’s become an incredible educator on more than just the topic of travel. She lifts the weight off heavy topics and answers the questions we’re quietly asking from the other side of our phone screens, all within the powerful squares of the @glographics Instagram feed.

I’m so excited to learn about her entrepreneurial journey, her travels abroad, the transition she’s navigating in her business and life, and one hot topic that I’m eager to hash out with her -- is a business built on passion actually sustainable?

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/glo/

442: How to Use Personality Tests to Propel Your Success Mar 10, 2021

We’re talking about Enneagram, Emotional Intelligence, Introvert/Extrovert and more! The way I see it, there’s nothing more important than really digging into what makes you, you to improve everything from your self-talk to your relationships. This episode is a walk-through of the tests I love and what I do with the results with actionable steps to reflect on what you learn.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/personalitytests/

441: Stop Spending Your Time, Money and Energy on What You Can’t Control Mar 08, 2021

Sarah Knight is the New York Times bestselling author known for being the “anti-guru”. Through her swear-y series of books and journals that started with the Life-Changing Magic of Not Giving a ‘F’, she helps people say NO, reserve their energy and attention for the things that deserve it the most, and approach each new endeavor with a “Not Sorry” attitude.

I’m excited to chat with Sarah about her tried-and-true methods for setting boundaries and pursuing a life you actually want to live. Listen to this if you’re ready to stop spending your time, money, and energy on what you can’t control.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/sarahknight/

440: 5 Unique Ways to Quickly Grow Your Email List Mar 03, 2021

Whether you’re just hopping on the email list bandwagon -- first off, welcome! -- or you’ve been growing your list for a while, hit a bit of stagnancy with subscriber growth, and just need a few new ideas to reach more people… let’s talk about some fun and different ways to grow your list.

These 5 strategies don’t take a ton of time or overhead and can introduce you to even more of your perfect clientele, so that you can show up for them and build a solid relationship with them inside their inboxes.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/uniqueemail/

439: My Sibling's Side Hustle Sacrifices and Strategies for Success Mar 01, 2021

All of my siblings and I are entrepreneurs in some form, and yet we didn’t have any direct influence in this area growing up. My sister runs a thriving blog and Instagram platform in her perfectly-Kate niche, I’ve got my business that you know fairly well by now, and then there’s Joe who built an incredible advertising agency to help small businesses sell their products on Amazon. He also travels the country in an RV with his wife and three children — don’t worry, we’ve got a story around that that you’ll get to hear too!

It’s such a treat to get to introduce you to my brother on the show. Meet the guy who shared the fire engine bunk beds with me and a human who shares a lot of the same memories I have!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/mybrother/

438: How to Streamline Your Day to Get More Done Feb 24, 2021

Team Jenna Kutcher loves streamlined systems and workflows so we can get weeks and even months ahead, allowing us to dig into bigger, longer-range projects with full creative headspace and focus knowing that the recurring pieces of the business are handled in advance.

That’s what this episode is about -- A look into our systems and workflows, why they get us so giddy, and some suggestions for further help with systems that fit the way YOU work and thrive. It’s a fun one! Press play right now.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/workflows/

437: Why Being a Troublemaker is a Powerful Thing Feb 22, 2021

Are you a troublemaker? Do you embrace fear and move forward in spite of it? Does breaking the rules and carving your own path invigorate you… Or is that the last thing you want to do? Okay, what about this one -- Do you truly know yourself? Do you stand in your full self, taking up the space you earned simply by being born?

Luvvie Ajayi Jones was once afraid to call herself a writer because she was afraid of the title. She nearly skipped out on doing a TED talk that changed her life because of imposter syndrome. Now, she’s a best-settling author and she’s claimed the title “Professional Troublemaker” as she leads people to continue and achieve their audacious dreams in the face of fear.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/luvvie/

436: Is Affiliate Marketing Your Next Moneymaker? Feb 17, 2021

If finding more passive income or adding additional revenue streams to your life and business has been something you’ve thought about but creating something from scratch just feels too big or out of reach right now, I have the solution for ya, friend: affiliate marketing may very well be exactly what you’ve been searching for in your business.

Ready to dive into one of my favorite topics of ALL time? Let’s dig into affiliate marketing and how it could be your next money-maker.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/affiliate2021/

435: The Three Bucket Strategy for Doing It All without the Guilt Feb 15, 2021

You deserve to be the CEO of your life. That’s what Suneera Madhani teaches to her growing community of career women, female entrepreneurs, and powerful mothers. As Suneera believes, being the CEO of your life means running it with a clear vision and intentional systems to bring your vision to fruition, and an unwavering commitment to level up.

Suneera is proof that having it all isn’t an audacious, outlandish, unattainable fairytale -- She’s got the systems and advice that can help you develop what having it all means to you while staying aligned with what matters most.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/suneera/

434: 5 Things that Aren’t Necessary Your First Few Years in Business Feb 10, 2021

Starting, running and scaling a business requires a lot of things. It requires resources, resourcefulness, time, energy, talent, and straight up grit. When you’re just getting going or you’re slowly gaining momentum it can be easy to get caught up in all the resources that you feel like you need that you forget how to be resourceful.

You may have heard me ask this question before… Do you have an actual business, or do you have what LOOKS like or appears to be a business? The key difference: Are you actually making money from selling your products, services, or offers? These are the 5 things you DON’T need to get started. Ready for your to-do list to get shorter?

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/firstyears/

433: Need a Sign to Start Helping Your Community? This is it. Feb 08, 2021

I remember sitting across the table from Dre Thomas at a hotel in Brooklyn when she told me about her work with young girls and teens, how she’s dedicated to helping them grow in their confidence and celebrate their girlhood and womanhood, all while providing the very real need of hygiene products in under-resourced communities.

In 2020, Dre Thomas had to take her Smile On Me events virtual, like so many others. She knew that the need for connection last year was greater than ever, and she wasn’t about to let her community down. Dre Thomas is here to share her community-nurturing expertise, and talk about all of the exciting ways she’s rethinking events after a year gone virtual.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/dre/

432: 4 Things to Do to Boost Sales When Business is Slow Feb 03, 2021

What can you do to boost sales and improve your business when things are slow? I have four methods for you to keep in your back pocket today and use whenever you experience slow seasons of business so that you can work toward boosting those sales and getting back in the game.

When things shift a bit and your business feels like it’s on the path toward shambles, there are ways to take control and focus on improving, tweaking, and pivoting so that you can get back on track. I hope that if nothing else, these four methods give you a little more confidence and serve as a reminder that you ARE still in control.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/boostsales/

431: An Achiever's Guide to Burnout and Balancing Happiness Feb 01, 2021

Zuri Hall is an Emmy-winning TV host, producer, and actress. Her career has brought her to red carpets and TV screens all over. I have to mention that she even hosted reunion specials for my throwback favorite show, The Challenge. Anybody else love that?

With all of those impressive accomplishments, she’s no stranger to working hard, but she’s also seasoned in burnout. Zuri is here to dig into why we need to stop celebrating burn-out as a badge of honor and how we can keep on building our dream lives without sacrificing our peace and happiness.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/zuri/

430: Why Giving Your Team More Freedom Leads to Better Results Jan 27, 2021

Are you planning to hire an employee this year? Your first teammate? A virtual assistant to lighten your load for the first time ever? Finding and hiring the right person to take over a piece of your business is a challenging process -- it’s scary to put what you’ve built in the hands of someone else.

I’ve managed my remote team for over over 6 years now, and I’ve developed a leadership style that some might find unconventional or even uncomfortable. Kylie is back on the show to talk about the hiring process on Team JK, while we dig into our team culture and why I’m not watching the clock or micromanaging my team… And still get massive results and exceptional work from each person in my business.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/leadership/

429: A Hope-Filled Conversation with Kathie Lee Gifford Jan 25, 2021

Kathie Lee Gifford had a 45 year career in television and film as a playwright, producer, singer, songwriter and actress, and you might know her best from her days alongside Regis Philbin on Live! With Regis and Kathie Lee, as well as co-host of the fourth hour of The Today Show with Hoda Kotb.

Now, she’s quote “retired” and I say that with quotes because though she may not be on television where we’re used to seeing her, Kathie Lee is just getting started with her new dreams and goals as an author and a voice for women on the precipice of their own life changes. Empty-nest years, divorce, the death of a loved-one, or a professional crisis or career pivot, Kathie Lee is here to talk about that universal search for meaning through any major life change.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/kathielee/

428: 3 Easy Strategies to Help You Rock Instagram in 2021 Jan 20, 2021

If you’re ready to harness the power for what I forecast as the top methods to drive results on Instagram in the new year, stick with me. It’s not as hard as we’d like to sometimes make it.

As we all roll into 2021, there’s not a better time to reevaluate your Instagram strategy and find ways to level up for the new year. It’s a brand new year, and for most of us that means new goals, new ideas, and new strategies for building our businesses and killing it online. Also, if you’re anything like me, the first of the year also brings about tons of reflection when it comes to your business, an inventory of sorts of what’s working, where you’re getting stuck, and a plan of what you hope to build and create.

If you’re ready to seriously rock Instagram this year, let’s dive on in.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/rockinstagram/

427: How This Artist Generates New Business While Enforcing Boundaries Jan 18, 2021

Artists, makers, musicians, designers, photographers, anyone who turns their art into a business, this one's for you. When you decide to turn your art into a business, you open yourself up to so much opportunity, as well as a whole host of challenges. Critique and criticism become part of your daily routine, because it’s that critique that makes customers happy with an end product. And I can remember from my photography days, that a lot less of your time is dedicated to actually creating, and way more is spent on the nuts and bolts of running a business.

Someone whose artistic talent, as well as her business sense, I admire so much is Sheila Chen. I’m so excited to hear all about Sheila’s journey into the creative entrepreneur space, what she’s learned about navigating the space, how she markets her craft, and the lessons in boundaries that keep her business a fulfilling endeavor.

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426: The 5 Things I’m Focusing on the MOST in 2021 Jan 13, 2021

I want to share from my heart some of the things I’m working on and going through, even though I don’t have the answers or know the end result yet. It’s the idea of showing up in the middle of the process, not just when you have the shiny after photo to go alongside the before.

I admire SO much when other leaders and people I look up to can honestly show up and let you into the process, so that’s really what today’s all about. Here are some of the challenges from 2020 that I’ve been ruminating over thoughtfully as we transition into a new year and continue to adjust, pivot, learn and grow into more resilient and kind humans… or at least, that’s the goal.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/hurdles/

425: Does Manifesting Work? Tune in to Learn the Neuroscience Jan 11, 2021

Where does visualization fit into how to plan and goal set for the future? What about manifestation -- is that a tool in your kit for going after what you want? Before you cast off manifestation and visualization as too “woo-woo”, I want you to meet Dr. Tara Swart. She is a neuroscientist, a medical doctor, and so much more, and her work is anchored in researching the science behind manifestation.

Dr. Swart is going to share that research with us and the proven methods for visualizing and manifesting the life and business you want. This is more than making a vision board on Pinterest with your dream house, this is a tactical lesson in manifestation and visualization, backed by neuroscience.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/tara/

424: The Approach I’m Personally Using to Goal Set This Year Jan 06, 2021

If you know me, you know I’m not a huge “resolutions” person per se, but I do see the tangible value in reviewing what went down over the past year and seeing what can shift to make the next one even better and I love setting goals and vision casting for what’s coming up. More than just lines on a page, I want to really have a compelling vision of what I hope the year will hold that I can cling to when life hits the fan.

I’ve spent a lot of time these past few months being quiet and still with myself, almost going internal in order to look not only at my habits and work processes, but also my belief systems, core values, and how I’m showing up in the world. This year, I’ll be approaching goal setting a bit differently. Ready for it? Let’s dive in!

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423: Need 2021 Advice for Business and Life? Hit Play. Jan 04, 2021

The opportunity to share this platform with people I deeply admire and respect is a pinch-me moment. Each Goal Digger Podcast guest brought their stories and expertise to this space for all of us in 2020 and I will continue to celebrate and recognize their work into this new year.

I’m thrilled to welcome back some of your Goal Digger favorites for one more moment of their wisdom and light. I asked them all one very broad question -- What is your advice for 2021? Listening through these I couldn’t help but smile, because just like I knew they would, each one came back with something totally and completely unique to their gifts.

Happy 2021, everyone. Let’s celebrate in podcast-form, with a virtual party right here on Goal Digger.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/2021advice/

422: Why My Marketing Will Be Different in 2021 Dec 30, 2020

Each year, I love to reflect back on everything we created, released, pitched, shared, published, and recorded to recognize all the hard work we put in, but also to comb through with a critical eye to understand what really moved the needle for the business.

Kylie is back on the podcast to help me dig into our year-end audit process, as well as analyze the messaging that worked, the strategies we loved, the trends we expect to see expand, and what we'll be ditching when the clock strikes midnight.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/2021marketing/

421: Astrology for Business: Hit Play to Hear My Reading Dec 28, 2020

Natalie Walstein is a personal career astrologer, and she helps her clients navigate uncertainty with her crystal clear astrological insight. She can help you find your true calling so you can show up, create, and passionately pursue what you’re meant to do. Ready to look to the sun, moon, and planets and understand where the universe is leading you?

In this conversation, Natalie will take skeptics to task on the power of astrology, and walk through key terms and concepts so we all have a better understanding of what a reading can really tell us. And I’m so excited, because Natalie prepared a reading for me, so we’ll go through that together on air.

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420: An Easy-to-Follow 5 Step Plan if You Feel Overwhelmed Dec 23, 2020

Let’s revisit the topic of prioritizing what matters and managing your time in a way that produces results AND protects your peace. Because both are equally important to me, and it’s taken a year of intense challenge and change to really drive that home for me.

Let me share the 5 things that help me build efficient days that let me maximize my work time AND feel confident to close my laptop when the work day is done. These are my tried-and-true time management practices that I always return to when I feel frantic or frazzled, and they’re the real deal for getting stuff done and feeling accomplished on any given day.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/overwhelmed/

419: The Beginner’s Guide to Making Money with an Online Store Dec 21, 2020

Experience isn’t a prerequisite for starting a business… But the willingness to learn and get uncomfortable is. And if you’re looking for proof-of-concept to stoke that entrepreneurial fire, let me direct your attention to the incomparable Alison Prince.

From a scrap pile of arts and crafts supplies to multi-million dollar businesses, Alison proves over and over again what’s possible when you start an online shop. She helps people uncover what they can sell, how to sell it without a massive social following, and the brilliant ways you can carve out time in the most overwhelming schedules. This conversation is the beginner’s guide for anyone who is ready to start and make money with an online store.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/alisonprince/

418: 10 Surprising Things Coco Taught Me Before She Turned Two Dec 16, 2020

Coco has taught me a lot about life in her two short years. By simply existing, she’s transformed who I am and how I want to show up. Even if you aren’t a mother, I promise this episode will hold nuggets of wisdom for you to glean from my blond, curly haired little girl.

So Conley Kate, little Coco Bongo, happiest of birthdays to you. I’ll spare you the singing and instead choose to celebrate by telling you (and the rest of the world) the 10 things you’ve taught me before the age of two.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/cocoistwo/

417: How to Use Your Limitations to Achieve Your Biggest Goals Dec 14, 2020

Seeing someone doing what they were so clearly meant to do with their lives makes me emotional, and Ali Stroker was so clearly meant to be on stage, entertaining, inspiring, and moving everyone who watches her. Ali Stroker believes our limitations can be turned into opportunities, and she continues to build a career on stage and on screen in face of those perceived limitations.

This will be a conversation about being the “first” at something, finding your identity, harnessing limitations and turning them into opportunities, and pivotal learning moments throughout her career as a woman with a disability in the entertainment industry.

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416: Words, Phrases & Tactics to NEVER Use in Your Marketing Materials Dec 09, 2020

Marketing isn’t just having a great offer — It’s the ability to POSITION your offer in a way that makes it not only irresistible to the right clients and customers, those people who without-a-doubt NEED what you’re selling, but also sells the value of what you’ve created in a way that clearly communicates its benefit and positions it correctly so people know if it was created with them in mind.

So let’s get into some marketing practices to portray the BEST messaging that not only supports your audience and encourages them to eventually click purchase with you, but that also positions your offers in a way that’s confident, clear, and cuts through all the noise.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/marketingwords/

415: Pricing 101: How to Get Paid What You’re Worth Dec 07, 2020

Valuing your products and services can feel like an abstract process. However, there are some key components of pricing and valuation that will shift the way you look at your offers -- whether they’re product or service-based -- and help you effectively put a value on your work that supports your overall brand strategy.

I am thrilled to share the mic with Sari De to dig into pricing advice that you can put into practice today. As a coach, Sari has worked with big name Fortune 100 companies, global ad agencies, even Google, to help women navigate the system and get paid what they’re worth.

Let’s talk about all things pricing -- how price plays into your branding, why you need to stop downplaying your offers, and how to influence how others perceive your value.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/saride/

414: My Easy 3-Step Process for Evaluating New Opportunities Dec 02, 2020

If you’ve got a million ideas from your brainstorm sessions or a handful of opportunities showing up in your world, it can be downright confusing, and you may be tempted to just say “yes” to everything. You know, to see what works. That whole “spaghetti on the wall” idea throwing it to see what sticks.

But before you jump into a new endeavor just because it seems shiny and exciting and lights up one of your passion lightbulbs, I want to walk you through the process I take to really pause, contemplate, and make an informed decision when it comes to new business ventures and partnerships.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/endeavor/

413: Passive Income Ideas Anyone Can Add to Their Business Nov 30, 2020

Passive income is one of those things I could talk about for days on end because becoming a mom really reminded me why I decided to build my own business as an entrepreneur. I simply do not want to be on someone else’s clock, in someone else’s office, trading what could be precious family time for a predetermined amount of income. Creating passive income streams was the first real eye opener that showed me I don’t have to trade time for money.

Abby Harriman is a long-time student of mine, and she’s ready to create passive income streams that allow her to scale without losing time with her family. In this coaching session, I’m tackling her questions on value ladders, low priced offers, strategies for automation and outsourcing, and low budget ways to get the help you need in your business when you’re just getting started.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/abbyharriman/

412: Boost Your Podcast Growth With These 6 Steps Nov 25, 2020

So you want to start a podcast... Or you've already started one and you're ready to kick it up a notch and watch that download number creep steadily upwards. Regardless of what phase of the podcasting process you're in, this download of our growth strategies is meant to get you thinking about the free and organic ways to increase your reach and get your show into the ears of more listeners.

Kylie joined the Goal Digger Podcast team in 2018 and together we've experimented with strategies and methods to grow the show, leading to a massive milestone of 40 million downloads earlier this year. We're excited to share the results of those experiments with you. With these tips, we hope to help you find your own secret sauce that allows your show to keep growing and going.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/growyourpodcast/

411: How Emotional Intelligence Impacts My Personal and Professional Relationships Nov 23, 2020

We’ve all heard of an IQ test -- the evaluation of our intelligence quotient. But what about EQ? We can learn a lot from evaluating our emotional intelligence. My whole team recently started working with the incredible Tieko Nejon, an expert in the emotional intelligence space.

Part of her work with our team was administering an Emotional Intelligence assessment with a series of questions that return a score, or EQ. The full report is a bulky document with a breakdown of all the different ways to understand your own personal emotional intelligence, and ways to strengthen those skills. In this episode with Tieko, she’s actually going to dig into MY EQ report and really put me in a vulnerable place. My goal for you is to hear how to analyze your own emotional intelligence, through putting myself in the scary spotlight.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/eq/

410: What Your Website Must Have to Make More Sales Nov 18, 2020

Let’s talk websites. There’s more to a great website than aesthetics. Bottom line, the user friendliness and user experience of your website is what will lead to conversions for your prospects.

If your website doesn’t make that initial impact or lacks clear messaging, if people can’t figure out how to work with or buy from you, or if there’s just too much going on, that’s potential for major lost sales and that’s exactly what I want for you to avoid. Let’s talk about what your website REALLY needs in order to take visitors from semi-interested skimmers to full-blown, obsessed and paying clients (or customers).

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/websitesales/

409: The Beginner Influencer Guide to Pitching, Pricing and More Nov 16, 2020

The opportunity to monetize your platforms and work with your dream brands can be a game-changing career shift. When Mattie James reached out to share what she’s been working on as an influencer educator, I jumped at the chance to host this conversation.

Mattie James started her lifestyle blog as a passion project in 2010 and she’s since grown it into a multiple six-figure business, partnering with brands to create sponsored content that still feels on-brand and authentic. With all of that success, Mattie now teaches other people how to create profitable influencer businesses and pitch brands with confidence.

Mattie is tuned into all the trends and nuances of the influencer industry, and she’s on Goal Digger to serve up a master class in building a solid influencer business, from pitching to pricing and more.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/mattiejames/

408: 5 Easy Ways to Get Your Emails Opened More Often Nov 11, 2020

It doesn’t matter what kind of business you’re operating, it doesn’t matter if you’re a solopreneur or have a team of 20, it doesn’t matter what kind of social media presence you have… The true power to harness your audience lies in email lists. Your email list offers you these opportunities for sweet and direct conversations with the people who are most interested in your brand and what you have to offer. And I don’t care if you have 100 subscribers or 10,000, those people opted into YOUR list for a reason, and they’re who you want to nurture and serve and pay attention to the MOST earnestly.

We’re going to talk about the one of the most integral parts of email marketing, which is getting your emails read! I am going to equip you with the tools to make sure every time someone hears that “you’ve got mail” voice in their head and sees an email from ya land in their inbox, they are stoked to open it up and read it.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/openemail/

407: How to Create Business Boundaries with Those You Love Nov 04, 2020

It’s been over a year since the man of my dreams, my baby daddy, my husband Drew Kutcher stepped up to the mic for an episode of The Goal Digger Podcast. Time is flying! I invited him back on the show for a deep dive discussion about navigating business as it intertwines with our marriage. After almost a decade of being Mr. and Mrs. we’ve navigated through many different seasons of professional and personal life together, so we are going back in time to the earliest days of entrepreneurship to reflect on what we’ve learned.

This episode is for you if you’re curious about how to talk to your partner about your big business dreams, or if you’re considering going into business with your significant other. Drew reveals how he actually felt when I told him I was leaving my stable corporate job, his advice for starting a business that’s separate from your relationship, and what it’s like to be a partner to a dreamer.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/marriagebiz/

406: Your Customers Are Talking, Here’s the Strategic Way to Listen Nov 02, 2020

No matter what kind of business you have, or want to have, one of the best strategies to figure out what your customers want from you is to ask. There’s an art to this process, and an artist I love to watch in action is Bethany McDaniel.

Now you may have heard Bethany’s name on the podcast before if you’ve been around here for a while. She was a guest back on New Year’s Day 2018. And her business has expanded like crazy since then -- Thanks to her continual focus on listening to what her customers want. In the 2020 environment where people are shopping for needs over wants, I’m so excited to hear from Bethany about how the feedback loop is different, and how she’s still showing up in ways both new and devoted customers want.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/bethany2020/

405: 5 Email List Growth Hacks You Need Right Now Oct 28, 2020

Why aren’t email lists talked about like they’re the sexiest marketing strategy ever? Let me tell ya, email lists *are* sexy. My list drives insane profits for my business and without it, I wouldn’t be reaching and impacting the people I’m lucky enough to speak to via their inboxes each week.

In this episode of the Goal Digger Podcast, Kylie is asking me alllll about email lists in a new way. We’ll dig into why your newsletter form is failing you, how to start from zero subscribers, what do you do if you have a dormant list, and the email marketing strategies that actually worked in 2020… Because we all know this year looked way different than any year that came before it.

Ready for another session on email lists?

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/weloveemail/

404: 3 Questions You Should Ask Before Redesigning Your Website Oct 26, 2020

How often do you go back to your roots, where it all started? I did this the other day with the Goal Digger Podcast, rewinding all the way back to episode number two and my first ever guest on the show, Jen Olmstead. I wanted to invite her back on the podcast for another go-around, because so much has changed since that episode on November 18, 2016.

Jen Olmstead knows websites, and she’s one half of the Tonic Site Shop duo that has been helping Jenna Kutcher websites look fab since my very first site design. Jen knows how to present your brand in a way that stands out from the masses and attracts your ideal customers, even without a fully custom web design. We’re talking about what she knows best -- website design. She shares why “looking the part” doesn’t have to mean a totally custom design, the crucial components of any business site, and the key clues that your site might be ready for a little refresh.

Psst… Looking for the discount code mentioned in the episode? Visit Tonic Site Shop and use code: JENNASENTME for 15% off your order!

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/newwebsite/

403: 10 Ways to Seek Out the Silver Lining of 2020 Oct 21, 2020

This episode is not meant to give you all the answers. It’s not meant to sort life out after the tornado that swept through in the form of 2020. It is, however, going to give you some ideas to take the next two months and some changes to find balance and peace again and to focus on what you CAN control, if you feel you’ve lost control of this year.

So whether you’re ready for a reset but don’t want to wait for New Years Day, or you just want to focus on one small habit that might lift you up out of the shadows as we wrap up the year… I hope these 10 ideas for ways to end 2020 seeing the silver linings, like my mom taught me to. I hope they fill you up and remind you that, no matter what’s happening around you, you still carry the power to choose how you respond and how you carry yourself forward and out of the depths of hard times. I fully believe in you and know you can end this year better than it started… Here are some ideas on how.

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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/2020tips/

402: Don't Go Another Day Without Knowing THIS About Your Period Oct 19, 2020

How old were you when you learned that your menstrual cycle had phases? And those phases, when tracked and studied on a personal level, can unlock some pretty mind blowing productivity and wellness changes? Were you *today* years old? Yeah, I spent most of my menstruating life not knowing anything in-depth about my cycle.

We’ve had a period coach educator on the show before and it’s clear — you’re a big fan of learning about your body and understanding your cycle in a way to help you do more and do better in business. If you are someone who menstruates, Berrion Berry is about to become your new BFF. She’s the creator of the The Flo Academy, educating people on holistic menstrual health. She helps her clients understand and harness the power of their cycle to increase energy, enhance their mood, and alleviate PMS naturally. If THAT sounds like something you could get on board with, then it’s time for you to meet Berrion Berry.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/berrion/

401: Sick of the Same Goal Setting Strategies? This Is For You Oct 14, 2020

That big goal or dream you have? It’s actually the very thing that holds us back more often than not! Let’s focus more on the small, daily steps and actions to get you there because that is what will change your life. The only way to actually achieve your goals is to build systems that propel you toward them every single day.

In this episode, we’ll talk about how to build these systems so that you can achieve ANY lofty goal you might have on your heart, whether it’s for work, your family, your finances, or something personal. And more than that, we’ll talk about how to create habits that reinforce your system, so achieving a goal isn’t just a one-time thing, but a life-changing thing that sticks around and makes you better long-term, not just on the day you get to check off your goal.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/goalset/

400: What’s Changed and What Hasn’t 400 Episodes and 4 Years Later Oct 12, 2020

Episode 400. FOUR HUNDRED. How is that number possible? The Goal Digger Podcast launched as a labor of love mixed with lots of hard work, topped off with the magic and kindness of each and every guest who volunteered their time to be part of my big podcasting dream.

I’m going back to episode one because I think it’ll be not only fun to look back on how this whole show started, but I’m also excited to share how my view of some of the biggest topics I teach on have shifted since I launched as a 28-year old entrepreneur, a few years into her online business, with bright eyes on the future. My views and teachings on topics like legacy, social media, privacy, authenticity and more have evolved in the last four years, and I want to share that all with you in this episode. So, ready to hop in a time machine to November 18, 2016?

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/400/

399: My 3 Social Media Secrets for Growing Your Email List Oct 07, 2020

Does it get any better than talking social media, email list building, AND a little strategy?! This is basically like Christmas morning for me! In this episode, we’re delving into how they all go hand in hand and how to strategically use your social platforms to grow that email list.

But first things first, why does this even matter? Why *should* we use social media to grow the list? After all, isn’t social media its own separate beast meant for engaging and beating the algorithm and connecting with your ideal audience and booking your dream customers and clients? Well, yes, but it’s also completely owned and controlled by other people. It’s not your domain, you don’t own your followers, it’s not your platform, so ultimately, you’re left with almost zero control. Hit play for my social media secrets that will help you grow your email list.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/growsocial/

398: Taking Time Away from Your Business? Here’s How to Prepare for Unknowns Oct 05, 2020

Is it possible to prepare for the unknown as a business owner? What about the unknowns of becoming a mom and preparing your business for maternity leave?

I am so excited for you to meet another one of my team members, Audrey Skelton, who is expecting her first little one at the end of 2020. We’re chatting through what it’s like to prepare for time away from work when you’re self-employed. Audrey has a healthy roster of clients, so I’m so excited to hear how she’s planning her maternity leave in a way that serves those clients while giving her the precious time she so deserves with her future little babe.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/audreyskelton/

Welcome to The Goal Digger Podcast with Jenna Kutcher Oct 01, 2020

Welcome to the Goal Digger Podcast! In this space, everyone is invited to pull up a seat at my table where we get into real, refreshing, and eye-opening conversations about business and life and all the beautiful, messy lessons that come with it.

I’m Jenna Kutcher and I’m obsessed with all things business, marketing, numbers, and helping you navigate through both the messy and the magical seasons of this thing called life. I teach you the tried and true secrets to building a career you adore alongside brilliant women from all corners of the business world.

Grab a cup of coffee (or a spicy margarita!) and join me on Mondays and Wednesday as we chase down our boldest dreams, together. This the Goal Digger Podcast.

397: Free Marketing Strategies That Actually Worked for Me This Year Sep 30, 2020

When we were talking about different ideas for the Goal Digger Podcast, one of the topics that came up was what this year has done to our stamina as business owners. So many people are coming close to throwing in the towel. And I get it, we were all tested in new and challenging ways this year.

Maybe your marketing budget was slashed. Maybe you didn’t have one to begin with. Maybe what you were doing in the past isn’t hitting the mark anymore and you don’t know where to turn. This episode is all about free marketing strategies that you can start employing today. Let this conversation on the Goal Digger Podcast spark new (and free) ideas to get your business, content, and message out into the world once again.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/freemarketing

396: No Biz Experience? Learn As You Launch like Bella Lam Sep 28, 2020

When Bella Lam made the switch to eating vegan and gluten-free, she was instantly faced with the major lack of offerings in the market for her dietary needs. A chocolate chip cookie that fit her needs was like a unicorn. So Bella thought, why not me? Why can’t I create something that’s clearly missing from the market? That’s the short version of the Coconut Whisk origin story, but I’ll let Bella tell you the whole thing.

Bella created Coconut Whisk, building the company alongside her personal brand. She was a student and a CEO, all at once, which came with its own set of learning curves and challenges, but she’s on the podcast to share her story of filling a need in the market, building a strong personal brand, and her advice for building community and connection with your customers.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/bella/

395: 4 Easy Financial Habits for Successful Women Sep 23, 2020

When everything on the outside feels OUT of control, I do my best to return to this: What can I control? What do I have power over? What can I ACTUALLY change? What habits, routines, or thoughts can I shift so that I don’t stay feeling stuck?

So while financials are a big, top-of-mind topic these days, let’s talk about financial habits that successful women possess. Because even though things may feel shaky and unpredictable in the economic climate, you DO have control over how you show up in your life and in this world. You have power over your approach to money, how you handle it, and your belief systems around it.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/moneyhabits/

394: Are You Staying? What it Means and Why It Matters Sep 21, 2020

I actually emailed her way back in 2011, when I was just starting my photography business. She graciously answered every question I sent as a complete stranger, thousands of miles away. Over the last decade we’ve been quiet cheerleaders for one another, but I will never, ever forget the way she showed up for me when I dropped into her inbox, a mere admirer of her photography.

She’s a mother of five children, an author, a speaker, a retired photographer, and so much more. I want to get deep with Anjuli today, because she is so skilled at helping people unpack their vulnerabilities and understand the deeper places in their hearts. In this conversation we’ll chat about book writing and self-car and honoring her own time and space as a mother. I can’t wait for you to meet this woman.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/anjuli/

393: The Importance of Narrowing Down Your Niche Sep 16, 2020

Some business experts actually believe that the number 1 mistake new business owners make is NOT niching down enough, and therefore speaking to a massive, unspecific crowd rather than a highly fixed group of people who would BEST benefit from their product or service.

But I get it! When you’re starting out especially, you want to get as many clients or customers as possible. It feels scary to try and focus on a smaller group of people! Why would you want to exclude anyone? After all, customers equal profits which equals business health, right? Well, not exactly.

We’re going to explore this notion of digging into a niche and I believe this can set you apart and move you forward more than SO many other top business practices. If you’re not sure if you need to drive down into a niche, or aren’t certain how to find the right niche, or just want to inspect your biz a bit to be sure your niche is the right target for YOUR goals and trajectory, this is your episode.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/narrow/

392: Lessons in Fearlessness and Curiosity from a 15-Year Old CEO Sep 14, 2020

Who here started a lemonade stand as their first endeavor into the business world? I did. My brother and I dragged a cooler of Kool-aid down to the end of our driveway and I’m pretty sure my mom called the neighbors to drive by so we’d get a few customers. My lemonade business started and ended there… But when this guest started her lemonade stand, it transformed into something much, much bigger.

Mikaila Ulmer is the youngest guest we’ve ever featured on the Goal Digger Podcast. She started her lemonade company at 4-years old. Now she’s the 15-year old CEO of Me & the Bees Lemonade and her special recipe lemonade is sold across the country. If you’ve got kiddos with the entrepreneurial bug, you’ll want them to tune into this episode… But let me tell you, Mikaila’s drive, her business acumen, and her mission to do good while running a profitable company is something we can all learn from, no matter what age.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/mikaila/

391: Before & After Digital Course Academy: 3 Students Share Their Fears and Success Sep 09, 2020

These three students decided to take their own plunge by investing in themselves and enrolling in Amy Porterfield’s Digital Course Academy. This program is the gold standard for anyone who wants to create, launch, and scale an online course… And that’s exactly what Danielle, Chrissy, and Nicole have done over the last year. But investing in the program wasn’t a decision that came lightly. Their fear and reservations could’ve prevented them from diving into the water -- could’ve held them back from all of the success they’ve seen since making the understandably fear-filled decision to invest. Is that you? Are you standing on the edge thinking, sure, creating an online course sounds great, but should I, could I really dive in?

That’s actually why Danielle, Chrissy, and Nicole are on the Goal Digger Podcast. They know better than anyone what it’s like to be where you’re standing, debating if this is the right jump. You’ll hear their before, during, and after stories of Digital Course Academy, as well as the reservations they had and how those went out the window as they started the course. I am so thrilled to have them here so you can picture yourself in their successes.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/dcastudents/

390: The Most Powerful Pivot You Can Make Right Now with Amy Porterfield Sep 07, 2020

If we were to play word association for 2020, I’d bet the very last word that comes to mind is “certainty”. Many of us are watching our peers navigate big changes as we ourselves pivot and adapt. Whether it’s personally or professionally, we’re making decisions that we could’ve never predicted would be on our plates at the start of this year.

Pivoting is the theme of this conversation with my friend Amy Porterfield. She was one of the voices I was listening to when I pivoted into the online course world, and I’m so excited to have her on the show once again to talk about the meaningful and even profitable pivots she’s seen during this season. If you walk away from this episode with only one thing, let it be your permission to pivot. These stories will paint what’s possible.

Join Amy for her free live training at jennaplusamy.com.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/coursepivot/

389: The Real Story Behind How I Started Creating Online Courses Sep 02, 2020

My very first dive into the deep end of the online course world was the result of a friend’s comment on a social media post. She was signed up for this “discovery” call with a business consultant and told me I should hop on, too. By the end of that call I was pitched a course and I made the investment, and those two choices were the start of my career as course creator.

Kylie is back on the show to ask me all the questions about online courses, what my very first course looked like, what I did to change my strategies from launch one to launch two, and I even challenge her on her own course creation objections… Plus, you have to hear about the email I sent to Amy Porterfield in 2016, back when I was a student, like you, looking for the next step in my business.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/creatingcourses/

388: Is an Online Course Your Next Best Step? Listen to Find Out Aug 31, 2020

You know you’ve got something to teach. But could you really put it into a course? I’m willing to bet the answer is YES. If you can coach one on one, if you can lead a group of people to see results, even if you’re teaching in an informal or unofficial capacity, then you’re equipped to dive into your first course.

Vanessa Hicks is an incredibly talented wedding photographer, she leads a 12-week mastermind group, and now she’s looking at her business in a pandemic world thinking about what’s next. A course is on her mind, and I know she has some questions about adding that to her education offerings. Is it the right next step? How should she approach the daunting task of putting her knowledge into a course? And where will she find her students? Those questions and more, coming up in this coaching session with my friend, Vanessa Hicks.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/vanessahicks/

387: My Mentor Taught Me How to Uncover What You Can Teach Aug 26, 2020

A funny thing happened when I was growing and gaining some success as an entrepreneur… people began coming to me and asking me how. How did I regularly get clients? How did I curate a social media presence that brought in awesome leads? How did I market myself to actually create consistent income in this unpredictable, heavy service industry? So much of what I was learning about entrepreneurship and marketing wasn’t from my college degree or someone teaching me — it was from DOING it.

What I’m completely certain of is that YOU have something like this inside of you, a certain life experience or even an obsession you’ve been pouring over for months or years, that uniquely qualifies YOU as an expert in that area. That’s what this episode is about — how to uncover that gift and turn it into something teachable for others! Because we all have these experiences and knowledge unique to our own walks of life that we can tap into and package into something we can share with others. You don’t have to be a trained “educator” to do it — you just need to be willing to do a little digging!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/uncover/

386: How She Crafted a Career Where Passion and Profit Intersect Aug 24, 2020

Educator, advocate, activist, storyteller, consultant, philanthropist, dog mom… Just a few titles that my friend Jess Weiner can hang her hat on. What Jess does is so important -- She advises and leads massive brands on how to better reflect people and their diverse experiences within their media, marketing, advertising, and workforce.

She is a brilliant branding mind with a special super power of connecting companies with their communities. Jess is also expanding her work to connect with her own community and help people define what a “good life” means to them. I am so thrilled that she’s here on the podcast to dig into consulting, personal branding, marketing and messaging, building community, and more.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/jessweiner/

385: 3 Steps to Build a Business Concept You're Passionate About Aug 19, 2020

Where passion and profit intersect… THAT is where you want to build your business. Most entrepreneurs get into doing their own thing for a few main reasons: to pursue independence, impact, or their passions. Often, it’s some combination of all 3 but along the way, it can be easy to lose sight of that initial intention.

That, my friend, is what we want to avoid. This episode is all about digging into those personal WHYs — the core values that motivate you and what you’re deeply interested in pursuing — and how to spin those things into a business model that grows with you, that doesn’t hold you down or stifle you. These are the 3 steps you need to take in order to build a business that sustains and supports your heart, desires, goals, passions and life trajectory.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/bizpassion/

384: The Secret to Selling with Certainty in Uncertain Times Aug 17, 2020

Have you told yourself you’re bad at selling? That it’s scary or slimy? I have. Selling used to be my downfall. And then I learned (with the help of books and my coach and teachers like this guest) that selling requires a mindset shift. And this conversation will help you make that shift and start selling with confidence.

Ivirlei Brookes leads her students through the same transformations that she’s experienced herself, which is what makes her coaching so impactful. Her mindset tools for reframing your approach to selling will help you shed that “slimy seller” feeling and stand in confidence knowing that YOUR offer is what the world needs, even these uncertain times for businesses everywhere.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/ivirlei/

383: 5 Ways a Podcast Can Help You Grow Your Biz Aug 12, 2020

Have you ever had that fleeting thought pop into your mind about starting your OWN podcast? If you’re a fan of podcasts of any kind then you’ve probably considered it at least once or twice. And I fully think it’s a totally amazing, valid, and worthwhile consideration.

Podcasting has been an instrumental part of my business, my brand and my growth. It’s allowed me to create new relationships, interview incredible humans, and dig deeper into topics I’ve wanted to learn about. My podcast allows me to connect with my audience (ahem, YOU) in new and more impactful ways.

This show truly started as an experiment and has blossomed from there into one of the most important and valuable extensions of my business. And in this episode, I want to show you HOW, the 5 ways a podcast can help you to grow YOUR biz.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/podcastbiz/

382: This Simple Elevator Pitch Landed Her Big Collaborations on YouTube Aug 10, 2020

Are you ready for a YouTube lesson?

Molly Burke launched her YouTube channel with make-up tutorials and fashion content, growing it into the massive platform it is today with over 2 million subscribers. Molly also happens to be blind. I’m so excited for Molly to share her story -- Why did she start her YouTube channel? What did she want to do with the platform when she was starting out? How does she continue her mission while creating video content people can’t help but watch? And what are the behind the scenes secrets to content that does really well on that platform? Hit play!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/mollyburke/

Zero-250 Challenge: Sending Your First Email And Creating Your Plan Aug 07, 2020

An ending AND a beginning in one -- here’s where our journey wraps up and yours just gets going! Check it: you know how to craft an amazing offer, make a bomb opt-it to support it, and share it with the world. Dang. NOW, we are going to talk about how to serve your brand new, ever-growing list. This lesson covers 6 Types of emails to send your list to learn more about your people, planning out your next 30 days, what it looks like to prioritize serving before selling.

Assignment 5: Log in to your email list platform and get ready to create the first email that you are going to send to your list! Then make a plan for your emails for the next four weeks. And then sneak a little moment to celebrate.

Join the Free Zero-250 Challenge at listbuildchallenge.com

Start your free Flodesk trial and get 50% off for life at jennakutcher.com/flodesk

Zero-250 Challenge: Getting Your Offer Out Into The World Aug 06, 2020

Welcome to the threshold of going from doing the work… to pushing it out to the world! Don’t worry; I’ll walk you through all the steps so no crucial details are missed. Time to finally put yourself out there and share, share, share! I'm covering 5 tips for sharing your offer in a zero salesy, non-spammy way, the Power of One, where to share your offer and link, the anatomy of a post that converts, and 4 simple steps to effective offer launching.

Assignment 4: You’re going to share your offer with your connections & watch your list grow! Use hashtag #zeroto250 so we can see what you have created and cheer each other on.

Join the Free Zero-250 Challenge and get video tutorials at listbuildchallenge.com

Start your free Flodesk trial and get 50% off for life at jennakutcher.com/flodesk

Zero-250 Challenge: Creating Your Sign Up Form And Confirmation Email Aug 05, 2020

This process is moving quickly! Within these sacred audio walls, you will learn how to create your sign up form AND craft the perfect confirmation email to deliver the offer that you created yesterday with a pretty bow on top. In this lesson, I am covering three unique and easy ways to collect an email address for your opt-in, those must-include items for your opt-in form, how to design and tailor each sign-up form for every offer, structuring your workflow to lead you smoothly from opt-in to delivery (and beyond!)

Assignment 3: Create a signup form and confirmation email for your newly created offer! You’ll also brainstorm 3 more fresh, unique ideas for other offers you’ll create next.

The templates referenced in this module can all be found inside Flodesk. Login to your account, then simply click on “Create New” > “Jenna Kutcher” > and bam! All the coolest templates await!

Join the Free Zero-250 Challenge and get video tutorials at listbuildchallenge.com

Start your free Flodesk trial and get 50% off for life at jennakutcher.com/flodesk

Zero-250 Challenge: Determining The Perfect Offer For Your Audience Aug 04, 2020

The second lesson will cover how to pinpoint your perfect, niched offer for your audience -- one intentionally crafted with a clear purpose and obvious value that’ll get people excited to give up their email address to grab it! You'll learn six different things that you can offer, how to get started right now using resources that you already have, what MY three best performing opt-ins are, and that DONE is better than perfect!

Assignment 2: Create your first freebie!

Join the Free Zero-250 Challenge and get video tutorials at listbuildchallenge.com

Start your free Flodesk trial and get 50% off for life at jennakutcher.com/flodesk

Zero-250 Challenge: How an Email List Will Support Your Business Aug 03, 2020

Congratulations! In signing up for this challenge, you have left the starting line and taken the first step towards serving your people with consistency, building a connection to your clients without an algorithm getting in the way, and clearing a path to profits for your business. In the first lesson you will learn why email marketing is a NECESSARY piece of an effective business plan, no matter your specific industry.

Assignment 1: Log in to your current email service provider or create a free account with our recommended provider, Flodesk.

Join the Free Zero-250 Challenge and get video tutorials at listbuildchallenge.com

Start your free Flodesk trial and get 50% off for life at jennakutcher.com/flodesk

381: The Early Entrepreneur Days I’ve Never Talked About Before Jul 29, 2020

Why not switch things up a bit? I’m tossing my interviewer hat to Kylie, the manager for the Goal Digger Podcast, and she’s putting me in the hot seat. Getting interviewed always brings out stories I’ve never thought to share, or methods and strategies that I’ve never revealed before.

In this episode, Kylie will take us back in time to my early days, when I was fresh on the full-time entrepreneur scene, still gaining my footing, and riding the learning curves alllll the way to right now. If you want to know how I invested in myself at the beginning, which early days marketing strategies I still use right now, and which of my business fears actually came true… Keep listening.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/myearlydays/

380: She Launched a Course, Here Are Her Questions Jul 27, 2020

I love coaching sessions on The Goal Digger Podcast because we get into the nitty gritty of topics that are on your mind, and explore questions you might also have about your own business. It’s a chance for me to sit down with someone and teach to exactly where they are at.

These coaching sessions are designed to propel inclusive growth for business women everywhere, from every walk of life. It is a way I am choosing to level the playing field for entrepreneurs. Sahar Twesigye just completed her first ever course launch, and I can’t wait to hear how that process felt for her, and I know she has some questions that will be helpful for you, too.

We discuss launching, scaling, and automating! Plus, we cover how to handle quick success and being in the spotlight. If you’re preparing for your first launch or wanting to fine tune your process for your next launch, this is the episode for you.

This episode is all about course creation and launches, led by Goal Digger Sahar Twesigye! If you want to apply to be coached on the podcast, head to goaldiggerpodcast.com and nominate yourself!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/sahar/

379: New Ways to Serve Your Email List in 2020 Jul 22, 2020

This episode is NOT about ways to sell to your list. We’ve all heard the stats about how every $1 spent on email marketing, about $44 is made in return. We KNOW that email marketing is the way to sell and see big profits, and I have tons of content that covers how to do that well. But one of the keys to success in selling to your email list actually has nothing to do with selling or introducing your offer.

It’s those in-between seasons, when you’re not in a launch or pushing a new offer, that you form strong bonds and lasting relationships with your list by serving them. And yet, so many people forget about their list until they have something to communicate about a new product or offer and there’s some sort of urgency in making a sale.

Let’s get into the 4 main different formats for serving your email list and being a valued resource in their inbox, not just another salesperson. C’mon and jump in with me!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/serveemail/

378: What is an Integrator and Do You Need One? Jul 20, 2020

Each time I make a new hire for my team, I think to myself: “HOW did we survive without this person?” This sentiment is especially true when it comes to Marisa Vittoria, my Integrator. Pre-Marisa, we were all honoring our own workflows, existing in a constant loop of Google Docs and Slack messages, and seeing what we’re capable of now… We were definitely not reaching our fullest potential.

What does an Integrator do and do you need one on your team? And how can you be your own Integrator and establish systems to get your business achieving more? I’m so excited to formally introduce you to Marisa, but admittedly nervous for her to reveal the systems we didn’t have in place before she joined our team. Hey, it’s all in the spirit of helping YOU learn from where we’ve already been.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/integrator/

377: 3 Simple Ways to Take Responsibility for Your Education Journey Jul 15, 2020

As an educator, a big piece of my job isn’t just to get students to sign up for my programs -- that’s only step #1, really -- the next and more important piece is that I want them to take action, digest & implement the materials, and experience big wins and results.

I want to help you not just dive into a program with hopeful intentions, but to complete the materials with purpose and a plan so that you can begin refining and implementing and reaping the reward that comes with investing in your education.

I want to show you the 3 simplest ways to tap into that control and take responsibility for your education, because I’m on a one-woman mission to keep us from never saying, “I don’t have time” ever again, especially when it comes to our goals. Let’s do this!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/education/

376: Shedding Toxic Thought Patterns and More Entrepreneurial Mindset Work Jul 13, 2020

Is mindset front-of-mind for you? While you’re working on your business, crafting marketing messaging and dreaming up new ways to serve your clients, are you also working on you? As this guest will tell you, mindset is often the piece of the puzzle that’s holding you back from your greatest potential.

Topsie VandenBosch is an expert in entrepreneurial mindset, helping women shed toxic thought patterns, negative thoughts and beliefs that prevent them from showing up, and making bank in their businesses. Her passion and skill for mindset work comes from a foundation in mental health therapy.

In this interview, Topsie will help you identify the excuses you keep telling yourself and reveal how they’re holding you back, explore why anxiety might be a gift for an entrepreneur, and how to recognize and navigate self-sabotage. Here she is, Topsie VandenBosch.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/topsie/

375: This is Why No One is Seeing Your Content Jul 08, 2020

When I was just starting out, I blogged Monday – Friday for YEARS… And while it’s admirable or even shocking, looking back those blogs weren’t really doing much for me. In fact, they were sucking up my time and not getting me anywhere closer to my goals. I’d share a new blog post once on Facebook, and then move on to creating the next. It wasn’t until I started creating content with intention and a plan that I started to see REAL results.

The solution isn’t creating more and more and more. It’s not spending the majority of your time willing your creative juices to crank out just a few more sentences that hopefully *fingers crossed* make it in front of a potential client… The solution is tied to a simple purpose behind each piece of content you push out.

Results don’t just come from a little call-to-action at the end of your blog post. They come from creating with intention, certainty, and confidence, and you can do that when you have a plan. This episode shows you how.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/createcontent/

374: Candice Kumai Shares Her Advice for Reinventing Yourself Jul 06, 2020

From cookbooks to TV, magazines and more, Candice Kumai is a well-known name in wellness. In fact, she’s known as the Golden Girl of Wellness. She beautifully weaves her advice for healthful living into stories about her life and heritage, all with a mission to inspire a new generation of wellness lovers and creative artists.

I have so many questions for Candice. What has the journey been like for her? What messy middle moments taught her the most? And what has she learned through exploring her culture and lineage that played a role in finding her purpose? Plus, Candice shares the thousands of years old art of Kintsugi, and it just may make you rethink the broken pieces of your story. Press play.

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373: What You Should Actually Be Blogging About Jul 01, 2020

I believe that blogging isn’t just important for your business to run to its fullest potential… it’s necessary. But the MAIN issue I see entrepreneurs facing is just knowing what to write about. Writer's block is real and there’s only so much to cover in your area of expertise, right? Nope!

I want to share with you the things that you ACTUALLY need to be blogging about. Yes, some of this will fall within your business niche, but not always. This system has allowed me to blog 4 to 5 days a week for the 9 years I’ve been running a business and never run out of topics to write about. Plus, it allows you to create the right content that your audience wants and needs from you, so that they keep coming to you as the trusted expert in your arena. That’s something worth blogging about… Let’s jump in!

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372: What It Means to Niche Down Your Journey and Live Into Your Work Jun 29, 2020

Myisha T. Hill wears a lot of titles -- single mom, a speaker, an activist for Mental Health, an author… That list continues on, and yet she’s found a way to do those things well, and even thrive in each area.

You might quickly think, wow, she’s got balance figured out, but that’s not what she teaches. Myisha is a life synergist, and through her work she debunks the myth of work/life balance, leading her students to find SYNERGY instead. If burn out, overwhelm, and confusion seems to narrate your life or business, this interview with Myisha will explore why you might be feeling that way, and how you can navigate out of it.

Myisha is also a guide for those navigating their anti-racism journey, and she shares actionable strategies for starting or continuing this important work. Press play and be sure to find Myisha at checkyourprivilege.co.

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Honest Thoughts, Fears, Questions, and Plan for My Anti-racism Work Jun 26, 2020

Join me as I share a lot of how I’ve been processing, digging in, learning, unlearning, and doing the necessary work against racism over the past few weeks. I am opening up to share my honest questions, thoughts, fears, and future plans during this time.

371: Pre-Launch Secrets to Create Buzz and Warm Up Any Audience Jun 24, 2020

In the early days of my brand launching was more of a battle than a sweet cakewalk. Nowadays, we’ve got launching down to a T. We don’t have all the answers -- OH, we are still learning so much every single week and through every single launch. But truthfully it comes down to a lot of little things, and ONE major thing that makes the key difference.

I want to talk today about the pre-launch. I believe pre-launch, the period of time before you make the actual offer available or open the cart, is the make or break for a launch and the goal you want to hit. This is my exact framework for pre-launch… What I do in the days and weeks leading up to launch to make THAT time way more manageable, light, and rewarding.

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370: How Her Mission to Fund Underestimated Founders is Changing Venture Capital Jun 22, 2020

Arlan Hamilton is a champion for underestimated voices. With her company Backstage Capital, she has invested over $10 million in over 130 companies with underrepresented founders; those who identify as women, People of Color, or LGBTQ. Arlan herself identifies as all three, and she was sleeping on an airport floor when she knew she had to do something about the fact that no one in Venture Capital looked like her.

In this interview, Arlan digs into the catalyst moments that lead her to the world of Venture Capital, why she doesn’t believe in Imposter Syndrome, and what makes a strong pitch when it comes to raising capital for your company.

Press play right now and don’t forget to pick up Arlan’s new book, “It’s About Damn Time” at your local bookstore.

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369: 3 Steps to Start an Email List (Even if You Don't Have a Business) Jun 17, 2020

Please hit play for a personal and timely update from Jenna. As we move forward with our business content, please expect me to infuse content that is candid, sharing some of the things I am experiencing and learning in this time. This will be me removing the leader hat and leaning into being the student. I only ask that you stick around and learn with me, if you’re ready. Stay tuned as we adjust in forward motion. Now, onto the show. When it comes to marketing, so many business owners are getting it wrong. They are so focused on social media and when social media is your ONLY marketing strategy, you’re building your business on borrowed land. You don’t own the followers, you can’t control the platform, you’re not in control of the changes, shifts, or the experience people are offered.

Business owners should have two main priorities -- that’s it -- two. You should be starting or growing your email list and the sole focus of your social media is to be the handshake, the connection creator, that invites people off of the platforms and on to said list.

Let's focus on your email list. The goal of my social media channels is to guide people to my email list so that I can serve them well in their inbox and eventually invite them to join a paid program or take advantage of an offer. That’s it. Digital marketing simplified, so let’s dive into all things starting your email list.

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368: Amplified: Goal Digger Voices Jun 15, 2020

I said that I would be amplifying the voices. Here are the women who I have already featured on the podcast who are experts in their fields. Please re-engage with them and their content.

Featured in this episode are past guests Alex LaRosa, Tieko Nejon, Arielle Estoria, Brandice Daniel, and Danielle Leslie. listen to their full episodes at jennakutcherblog.com/amplified.

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367: Answer These 3 Questions if You Want to Have it All Jun 01, 2020

So I got a Peloton bike late last year, and I have to be totally candid here, I wasn’t sure if I’d fully buy into it. I knew I wanted a new way to move and care for my body so I followed the rave reviews of some friends and got this machine delivered to my house and vowed to just give it a shot.

Now let me be totally candid again — It’s not necessarily the bike that keeps me coming back every day. It’s this community of people cheering me on and sending virtual high fives, and maybe most of all, it’s the instructors. Ally Love is one of my favorites. Attending one of her classes is this spiritual experience, like I hop off that seat ready to take on ALL the things with positivity and light.

Ally is a master at building community and leading people to improve their lives not only through moving their bodies, but changing perspectives and pushing limits. In this episode, we discuss how she chooses positivity, why she believes women can have it all (if they know what ‘all’ means for them), and what the true meaning of balance is. Press play!

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366: 11 Ways to See Life and Solve Problems Like an Entrepreneur May 27, 2020

I’m sharing the 11 simple ways to start thinking like an entrepreneur -- because if I know one thing, it’s that entrepreneurs are often born of a need that only their individual gifts, personality, and experiences can fill.

No one is BORN an entrepreneur -- you become one over time and grow into that role like your big sister’s old hand me down shoes you used to wear. It starts out weird and uncomfortable, and then with time and experience, it becomes a natural way of being. It’s not an overnight thing, and it doesn’t happen by just creating an LLC or purchasing a domain.

So even if your idea isn’t fully fleshed out or you’re not totally sure if you could handle running your own business, let’s walk through 11 easy ways to start thinking, believing and acting like an entrepreneur.

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365: Pep Talks on Transformation from Our Team Funny Girl May 25, 2020

Oh, how I have waited with anticipation for the moment you’d get to meet and experience this woman in full force. Brooklyn Wagner is high at the top of my list of both funniest and wisest people I know, not to mention she has a massive gift of copywriting that makes emails feel like a warm hug from a BFF.

I’ve seen such a transformation in her since she started two years ago, and I think hers is a story you’ll hear yourself in, in one way or another.

Press play to hear what she’s learned by doing scary things, how she tackled the inner work that lead to her greatest transformations, and how she gives herself a pep talk with the help of Shania Twain and Dolly Parton. Yeah, this one is gonna be good.

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364: Start a Podcast THIS MONTH With These 3 Steps May 20, 2020

I started to see a trend recently. More and more people are starting podcasts during their social isolation time, and it surprised me at first...But then it all made sense.

Practically the entire world is at home right now, and while lives are still busy and we still have responsibilities, it’s opened up this opportunity for some to have the time to dream again. And we’ve all got stories to share (maybe now more than ever) so a podcast? Well, it’s the perfect medium to get them out into the world.

So if you’re one of those people who’s had this inspiration and pull to start your own podcast, this episode is created for you today, my friend. I am sharing the top 3 things I recommend doing if you want to start your own podcast, and they might surprise you!

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363: Lo Bosworth Explains Why a Storytelling Strategy Works May 18, 2020

One of my favorite shows of all time has to be Laguna Beach and I still watch all of the spinoffs that continue to grace our television screens to this day. So when the name Lo Bosworth rolled through my inbox I did a double take. THE Lo Bosworth wants to come on MY show, when I’ve been watching hers for years?

It’s so fun to see how Lo Bosworth leveraged that platform and created something of her own. But it wasn’t a straight line from a TV career to running her women’s wellness company. Her career is rich with learning curves and pivots, and honestly, I’m not sure you’ve heard this part of Lo’s storyline before. She’s the reality star we adored, now innovating for women’s wellness in ways you’re going to LOVE.

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362: This ONE System Was the Missing Piece I Needed in My Business May 13, 2020

My business coach gave me a piece of advice that has forever changed how my business functions. I actually used to manage a team of 20 without any sort of system or task list. My days used to feel frantic and frazzled… But now, I’m focused and freed up, and it was all thanks to implementing his advice.

In this episode, I share how we use SOPs in my business, and more importantly, WHY they’re so important and HOW you can begin to create them for yourself, too.

Projects and processes feeling nebulous and hard to nail down? Let me tell you about our favorite tool for streamlining our business operations, Monday.com. Press play.

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361: What is Tapping? A 5-Minute Guided Practice for Anxiety and Stress May 11, 2020

Have you heard of tapping? It’s a technique that mixes meditation and psychology and acupressure to manage everything from stress and anxiety to limiting beliefs and more. Maybe it sounds woo-woo on the surface to you right now, but the research behind tapping is enough to make even my analytical mind curious. And maybe you’re wondering too, could tapping be for me?

Jessica Ortner is here to teach us the world of tapping, the science behind it all, the massive benefits of the technique, and even lead us through a 5 minute exercise on air. I’m so excited to try this out with you.

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360: 5 Ways to Show Up On Instagram in This Season May 06, 2020

It can feel awkward and narcissistic and exhausting to try and show up on Instagram in the middle of a crisis and it can leave us second guessing every post… You might’ve found yourself wondering these same things over the past month or so: am I being insensitive? Am I invoking fear or panic? Am I an expert in this subject? Am I adding something truly helpful to the noise of social media right now?

Just because the world is paused around us doesn’t mean we don’t yearn for the same connection, joy, interactions, and realness that “normal” life brings about. In fact, it’s my belief that we need to share these little intricate normalcies NOW more than ever.

If you’ve been finding yourself tiptoeing around social media these days, not sure where to start or what to say, and how to say it, this episode’s for you. Let’s chat about the 5 ways you can show up well for your people in this season.

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359: Boot-Strapped to Billion Dollars: The IT Cosmetics Story May 04, 2020

If you want to talk about putting in the work to make your dreams happen, you have to talk to my friend, Jamie Kern Lima. You might be wearing one of her products from IT Cosmetics right now… But before the billion dollar brand was even a thing, she was a TV news anchor struggling with sensitive skin who could never find a product that worked for her.

She created a cosmetics brand that would go on to be more than just products, but an inspired community of millions of women who share their stories of overcoming their struggles with confidence and self-worth.

Jamie is a powerhouse business woman, an inspiring speaker, and warm spirit who is on the Goal Digger Podcast to talk all about how she built her brand from the ground up. I can’t wait for you to hear the scrappy moves she pulled in her early days, all the way to the biggest lesson she learned when her vision was challenged.

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358: Can Money Buy Happiness? An Unscripted Conversation with my Business Coach Apr 29, 2020

Dean Graziosi is my business coach, and he and I are very different. We approach almost all aspects of business and life differently, but sitting down with people who aren’t like you is exactly how you grow. We have this friendly banter as an odd couple in business, and I love learning from him.

I’ve shared conversations with Dean before on the Goal Digger Podcast, but I hope you don’t mind me opening up my little vault of content to share with you a conversation we recorded together with a vision of launching our own podcast together. The files have been hanging out, waiting for a plan, and I thought now was a perfect time to let you listen in on a different chat with my coach.

We broach the often controversial topic of money and happiness, and Dean shares his views on how the two are connected. I talk about my transition from corporate life to entrepreneurship, and why you might not ever get the permission you’re seeking to make a big jump in your life.

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357: Steal My Pinterest Strategy Secrets for 1 Million Viewers Apr 27, 2020

With social media, there’s one constant we can count on -- Change. Doesn’t it seem that just as we’ve got it all figured out, the powers-at-be switch it up again?

But never fear because my team and I get to work breaking down new strategies to share with you, so you can get on top of the changes faster. The most recent change we’ve been navigating? Pinterest.

A few months ago we received embargoed information from Pinterest in partnership with Tailwind that stated the way the algorithm prioritized and distributed content was changing. We’ve been in contact with them behind-the-scenes, working through the changes, and have been testing strategies over the last several months to be able to share them with you!

The good news? We have seen incredible growth in our stats (like, numbers in the millions). So what does it mean for YOU and what key things can you incorporate into your Pinterest strategy for the updated algorithm? Press play to find out.

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356: These 5 Thoughts Are Holding You Back Apr 22, 2020

Have you ever talked yourself out of something even though you really *really* wanted to do it? When I’ve had this inner back and forth of should I, shouldn’t I, it’s because I know deep down what I WANT to do, but I’ve heard other voices in my head telling me why I shouldn’t or why I’m not qualified or why I’ll fail…

We ALL have these voices that come at us in the form of external messaging and then internal reminders, again and again and again. But we can learn to recognize our limiting beliefs, and decide to move past them in a healthy way so we can fulfill the great things we’re meant to do in this world.

It is CHALLENGING work but also the most rewarding work. I want to walk you through 5 of the most common limiting beliefs that women encounter and how to move past them.

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355: An Action Plan to Manage Financial Fear and Anxiety Right Now Apr 20, 2020

I cried on our team call last week. You know the season we’re in is leaving no one unaffected by financial challenges or health worries or our sense of security and normalcy being shaken. I’m overwhelmed and exhausted. And I know I’m not unique in my experience. With layoffs and furloughs and business dropping out from under us -- Financial insecurity is impacting so many.

So what can we do about it? How can we manage the fear, make the best decisions, and even just TALK about what we’re facing so our money isn’t a thing of anxiety, but a tool that gives us stability in uncertain times?

The expert for this conversation is Dominique Broadway, millennial money expert and founder of Finances Demystified. Her mission is to help you take action with your finances, so you can begin to live the life you desire. This episode is about taking action with your finances, whatever state they’re in right now, to find confidence moving forward.

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354: The 3 Things I Wish I'd Done Sooner Apr 15, 2020

No regrets… But hindsight is usually 20-20.

It’s funny looking back at life and realizing just how many things we could’ve done better, streamlined sooner or simply made smarter decisions about. I’m not an advocate of living with any regrets, but I do think looking at our past is a valuable way to see just how far we’ve come and what we can do better going forward.

This is about pinpointing the things I’ve learned to share with you and *hopefully* save you from potential regrets or heartache or frustration. Curious about the choices I wish I’d made sooner? Press play.

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353: A One Product Business Can Be Successful, Here's Proof Apr 13, 2020

Question: How can you draw a straight line from yourself to the cash? Answer: It’s as simple as ONE product. You only need one product, and one strategy to turn a profit. And that’s how Danielle Leslie built her business.

Now she teaches her students a system for creating and launching an online course that proves complexity isn’t necessary. It’s about leaning into the systems that WORK.

This stuff is my JAM and I’m excited to nerd out with another course creator right now. Honestly, her approach to course creation and launching is so different from mine, that if the concept hasn’t landed for you before, and you still feel unsure about the course world, I promise this interview will make you think differently.

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352: Ask Jenna Anything Birthday Edition: I Never Expected This Surprise! Apr 08, 2020

Pssst… We planned a surprise for Jenna and you get to hear it play out on this episode of the Goal Digger Podcast!

Hey friends, it’s Kylie, the manager and producer of the show. When Jenna told me she wanted to do a new Ask Jenna Anything episode this month and we realized it would land on her birthday, I couldn’t waste the opportunity to surprise her.

You’ll hear from some familiar names and voices of Team JK in this episode… But you’ll also hear a few surprises, too. Jenna had no idea what she was sitting down to record. I’ve gave her strict instructions -- No listening to the questions before hitting record (so no preparation!), she must listen and answer in order, and she must keep the track rolling the whole time so we could hear her reactions.

I am so excited for you to hear this candid, off-the-cuff version of Jenna as she answers questions about her personal life, business, what makes her laugh and more.

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351: This is the Woman Bringing a Hormone-Free Birth Control Pill to the US Market Apr 06, 2020

I watched everyone’s jaw drop to the floor when I told my team what this woman has accomplished.

At 15-years old Keiana Cave was researching the BP oil spill and inventing new ways of detecting toxins in seawater after spills. Before she was barely 20 she’d received millions in funding to continue her scientific research. Now at 21, she’s inventing a non-hormonal birth control pill.

She is a scientist and a CEO, she’s a woman innovating for women, and she encourages girls to pursue careers in science, technology, engineering, and math, too. Keiana is a brilliant mind and beautiful soul, and I’m so excited that she’s on the Goal Digger Podcast to share her story with you.

We talk about life and business as a woman in science. We talk about birth control and our cycles. We talk about all the things and it’s waiting for you.

Don’t wait. Press play.

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350: The Small Business Stimulus Package, Simplified: How to Determine Your Eligibility and Claim Your Money Apr 01, 2020

Last week, the US Government passed an unprecedented $2 trillion dollar stimulus bill in response to the economic impact of COVID-19. That’s a lot of zeros, and with 883-pages in the bill, there’s a lot of info to digest. I’m not sure we’ve ever done this, but we released this episode less than 24 hours after we recorded it, because we know how important this information will be for you and your small business.

Casey Graham is the Co-Founder and CEO of Gravy, the leading failed payment recovery and customer retention solution for companies with recurring revenue. But more than that, Casey is a champion for entrepreneurs, and when the stimulus package passed, he was quick to dive into what it meant for small businesses with CPA and advisory experts, so he could break it down and translate the language for us on the podcast today.

Casey will answer what a stimulus package is, what it means for small businesses, who qualifies, what you need to do to claim it, and all of the important nitty-gritty details broken down into one episode, because I know you’re not using your quarantine time to read all 883-pages of that bill.

Straight to the facts. Let’s talk about the $2 trillion dollar stimulus package and what it means for YOU.

DISCLAIMER: We are not accountants, lawyers, or government officials and information is subject to change. We are two small business owners and supporters sharing what we have learned through our own research.

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349: Behind the Scenes of a Non-Profit Mar 30, 2020

Are you curious about the inner workings of a non-profit? Have you thought maybe a non-profit could be your calling? Are you entrepreneurial minded and want to impact the world with the business you build? This episode is for you.

Hannah Skvarla started The Little Market alongside Lauren Conrad because they wanted to find a meaningful way to give back. Their goal was to create a sustainable way to help women around the world break the cycle of poverty and create a better future for themselves and their families.

The shop is stunning but the mission behind it makes each item even more beautiful. I am so excited for Hannah to share what the early days of The Little Market looked like, how she and Lauren partnered and leveraged each other’s gifts to build the organization, and her advice for getting started on your own non-profit to celebrate and support a cause close to your heart.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/thelittlemarket/

348: How to Safeguard Your Small Biz During the Coronavirus Outbreak Mar 25, 2020

This season we’ve suddenly been thrown into is heavy. It’s brought a lot of uncertainty and devastation and things are shifting rapidly. Businesses have bolted doors, schools have been canceled for the remainder of the year, and people who make a living off of hourly work are wondering when’s the next time they'll be able to meet with clients, offer their services and make a living again.

It’s absolute turmoil and completely heartbreaking, from the chaos and panic of a quickly spreading and deadly illness to the impact this disease has already had on business owners and families everywhere. And it’s equally frightening that no one saw it coming and no one knows when things will take an upswing.

So while I hate the circumstance, I can tell you that in this season of waiting, time is the resource that can help you pivot, grow and expand the most. My hope is that you take this time and space to breathe again, dream again, and put steps into motion to keep this thing running WELL after we’ve made it through this challenging season.

So let’s get into the tangible steps to take right now to keep your business flourishing now and next week and next year and beyond.

Snag your free Small Business Survival Guide here: https://jennakutcher.com/smallbizsurvival

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347: These 5 Things Will Make or Break Your Biz Mar 23, 2020

Ready to START and SUCCEED but don’t know where to begin? This is for you.

Nothing feels more intimidating than starting. Judging by the amount of DMs and comments I see about how I got started in my business, I feel like you might agree that starting can be the hardest part.

My friend Natalis Ellis is co-founder of BossBabe, a community for unapologetically ambitious women. Sounds like my kind of community, right? It has since grown into a massive resource with over 15 million members learning how to start, grow, and scale their businesses.

Natalie also knows that starting can be the hardest part, and that’s why the babes behind BossBabe created a framework around it. Our goal for this episode is to demystify the how of starting your business, what you can do to move from side hustle to full time, and why being resourceful is more important than having resources.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/bossbabe/

346: Affiliate Marketing Strategies for the Decade Mar 18, 2020

Affiliate marketing is one of THE best ways to start generating passive income and getting paid to share the things you already adore AND that you likely already share with your people because of said adoration.

Anyone with a following can pursue it to make more money -- without creating, packaging, shipping, or building a darn thing... Other than content.

It’s not about having thousands, tens of thousands, or a million-plus followers. It’s not about having any air of celebrity or a household name. It’s not even about whether you consider yourself an “influencer” or not. The KEY is that if you want to successfully affiliate with a brand and see success doing it, there NEEDS to be passion and authenticity behind who you choose to represent and partner with. This episode covers it all.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/affiliate2020/

345: What It's Really Like to be Married to a Successful Woman Mar 16, 2020

I love speaking with and for women on this podcast. But when I saw this man’s name land in my inbox, I knew it was the perfect opportunity to offer a different perspective on the show. This is a great discussion to hear together with your partner.

Dave Hollis is COO of The Hollis Co. He’s also husband to one of my friends who you may know very well, Rachel Hollis. And in this episode we discuss what it’s like being the husband of that very successful woman. I ask him about gender roles, about imposter syndrome, and the lies men continue to believe about how a real man acts or feels. I can’t wait for you to hear this conversation.

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344: Stop Trading Time for Money Today Mar 11, 2020

Are you still in the bustle of trading your precious hours for money? Wait, wait, did you know your TIME is worth something? Maybe you’re like, “nah, that’s not me. I’m not an hourly employee, and I don’t charge an hourly fee for my services. I don’t trade time for money.”

No matter what you do, life is a game of time and money, right? That was the name of my game for the first 5 years of my business. I only got paid when I showed up. The only way I could scale my business was through working more, that was it. There was nothing scaleable about it, there wasn’t a secret recipe to make money while I slept. I was in the business of trading time for money.

I realized a couple years ago how very fleeting and special time is. I can always create more services, products, and offers, but time? I can’t get that back, ever, so it’s become my absolute number one priority to protect it. Anyone, no matter what line of business you’re in or what your work style is, you have the ability to make small shifts to begin transitioning away from trading your time for money.

Let’s really get into the tactical steps you can be taking to gradually move away from this time for money standard.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/timemoney/

343: The Four Letter Word You Need to Ditch Right Now Mar 09, 2020

What’s really holding you back from scaling your business? Do you ever feel like you’ve got the systems, your client base is there, you’re ready to invest your time but then… A mental roadblock pops up. Your self-limiting beliefs creep in and you’re stalled before you even start.

When fear and self-doubt threatens your dreams, you not only feel it, but other people can sense it. Showing up confidently is the key to communicating your message and getting others to share in it… But that’s easier in concept than execution. I called in the leader of Business Boutique and Ramsey Personality Christy Wright for this episode because she has a gift for helping women change their mindset in their businesses to allow for growth. Or heck, even just giving yourself permission to start.

This is a conversation for anyone wanting to retool their mindset, show up confidently, and tell fear to take a hike so you can start right now. Sound like you? Press play.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/christywright/

10 Minute Walk-Through of The Knowledge Broker Blueprint and Why The Knowledge Industry is Growing Mar 07, 2020

Curious about this knowledge industry or what the heck is KBB, the Knowledge Broker Blueprint by Dean Graziosi and Tony Robbins? Let me walk you through the 3 main reasons this industry is something you want to be a part of, what's inside of the course, and what my special Jenna Kutcher KBB Bonus entails that will solidify your opportunity for success!

In 10 minutes, I'll tell you what's inside the course, how I'll lead you through the content to help you see results, and why the knowledge industry is growing.

The doors close at 11:59 PM on Monday, March 9. I can't wait to see you inside the course.

GET THE COURSE: jennakutcher.com/kbb

342: 5 Ways to Utilize Social Media if You’re Starting from Ground Zero Mar 04, 2020

I can’t help but laugh when I scroll back to my earliest days on instagram. There are grainy photos of my dogs and random #inspirational quotes I found who knows where filling my feed, which by the way, had ZERO consistency or flow. My aesthetic was NOT right, sis. I’d post when I felt like it and didn’t have a strategy.

Everyone starts somewhere, right? And even though I teach instagram and social media strategy now, I didn’t always have thousands of followers and a clear vision for how the social media world could transform, enhance, and even sustain my business.

The “starting” phase is easily the hardest and most gritty because we often think of alllll the things we need to do and get overwhelmed. This episode is about paring it down, simplifying and removing the barriers to entry so you can legit get started right away. By the end of this episode, I want you to be equipped to begin nurturing your following and stepping into the person and business owner you’re becoming.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/startsocial/

341: Here's What Can Happen When You Invest in Your Dreams Mar 02, 2020

Talking to my students about what’s been going on since they invested in their dreams gets me all sorts of excited. I have four students on the show who decided a year ago to hand over their credit card for the Knowledge Broker Blueprint.

I took the course, too, twice actually and I could tell you all day long how incredible the content is, how I got a new million dollar idea in the process, and all the real, tangible results I’ve seen since taking it… But I want you to hear from students who were on the fence and took the leap.

Stephanie Ann, Hans, Hilary and Ty are here to share their before, during, and after stories of KBB, as well as the reservations they had and how those went out the window as they started the course. This is what happens when you invest in your dreams.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/kbbstudents/

340: How to Make a Course Worth Every Penny Feb 26, 2020

So you took a leap and you handed over a chunk of money and now you’re all signed up for a course that promises XY and Z to improve your business or systems or lifestyle. Or maybe your finger is hovering over an online course that you’ve been eyeing up for a while and you’re not sure what happens after you confirm your purchase… You buy it, then what? How do you stay interested and follow through to implement, especially as life happens fast and furiously on the side?

Let’s talk about how to make your money spent on a course a worthy investment, from how to know if a course’s expense actually makes sense for your business or life, to the steps it takes to truly follow through on taking all the lessons and implementing them in a way that will make your investment worth it.

I’m also going to share MY exact process for getting courses done and taking advantage of the materials, because you know the course queen herself has a few secrets up my sleeve to make this whole thing efficient AND actionable, my two favorite words.

Save your seat for the live webcast on February 27, 2020 at jennaslink.com

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/courseinvestment/

339: You're Only 7 Questions Away from Your True Why Feb 24, 2020

What is your why? What is the true reason you jump out of bed and keep cruising toward your dreams, even when it gets really stinking tough? Getting to the heart of your why is the single biggest factor in sticking with your goals no matter how rough the road gets. And I don’t say this in theory, I say it because I know. Ever since trying this exercise, my vision of my why has never been clearer, and my drive to continue the work that I’m doing has never been stronger.

It’s called Seven Levels Deep, and it’s from the only course I took last year called the Knowledge Business Blueprint. Seven Levels Deep is, “a very important tool with the main focus of anchoring in your ‘why’. There may not be a more powerful motivating factor on the planet than knowing your true ‘why’. When you know; in your soul, why you get up every morning and fight for your dreams, you’ll never let anything get in your way of becoming the person you are meant to be.”

Ready to discover your why? Press play.

Save your seat for the live webcast on February 27, 2020 at jennaslink.com

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Bonus: The Question I Always Wanted to Ask Tony Robbins Feb 21, 2020

There’s a big reason Tony Robbins is so successful, and it’s not just his business acumen. He’s undeniably charismatic and big-time energetic. He dials into your potential and gifts within 15 seconds of talking to you, and boldly encourages you to seek and draw them out.

I know Tony isn’t for everyone but I will always seek out the opportunity to learn from people who are different from myself, who approach their businesses differently than I approach my own… Because when you look for leaders who look exactly like you in all ways, you’re never challenged. Tony challenged me over the past year.

That’s why I am thrilled to share this conversation with you, so you can learn from a mentor of mine who approaches his life and business differently than I approach my own. We get into the man beyond the titles. I ask his advice for identifying the valuable gifts you’ve got bottled up inside and for evaluating mentors and educators. We talk about the knowledge business and what the future looks like for online educators like us. And I challenge him: Why the heck hasn’t he retired yet?

Are you ready to listen in on a chat with this brilliant business mind? Press play.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/tonyrobbins2/

338: This Straightforward Exercise Will Pinpoint Your Superpower Feb 19, 2020

You owe the world your knowledge. It’s truly that special.

That thing that you know so well, your superpower, isn’t second nature to everyone, or others would have to work for years to gain the same level of knowledge that you have. And so many times, we’re so caught up with life and working our booties off to reach the next level, that we have no clue what our own superpower even is.

If you’ve been wondering where your knowledge and natural talents meet in a way that you, too, can package them up and offer to others, this is the episode for you, my friend. Grab a pen and notebook, get cozy!

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/superpower/

337: Could You Go On Shark Tank? Feb 17, 2020

What’s it like to walk that long hallway with the intimidating music, diving head first into a pool of hungry millionaire investors, hoping quietly that you don’t forget any details of your pitch? What’s it like to be on ABC’s Shark Tank? My friend Kate Field knows and she’s going to spill the tea on the whole experience.

The prep was intense, but Kate told me she could talk for DAYS about the research and number crunching that went into her pitch for Shark Tank, and why that process is helpful for any business owner, not just one looking to impress Mr. Wonderful.

This is an episode about knowing your numbers, fine-tuning a pitch, and what it’s really like to be on Shark Tank.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sharktank/

336: The Checklist I Use to Choose My Mentors Feb 12, 2020

Eeny, meeny, miny, moe… I do not recommend using this method to make any major life decision. Save that for picking dessert.

If we’re talking about how to choose your mentors, I have a framework to help guide my decision before I take advice and receive coaching from anyone.

Whether you’re considering signing up for your first mastermind, hiring a one on one business or life coach, buying a digital course or anything in between, make sure you walk through these steps to be certain your money and time investment is the best move for where you’re at, and where you want to go.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/mentors/

335: A Confidence Pep Talk: How to Really Believe in Yourself with Tiff McFierce Feb 10, 2020

This woman is a badass and I made her cry -- more than once. Tiff McFierce is the first woman and first black woman to be resident DJ at Madison Square Garden, for one thing. And with her “Look IN vs. Lookin’” events she combines music with health and wellness, leading meditations, vision board parties, “twerkouts” and more where phones are OFF and connection is ON.

Tiff carries herself with such a strong, confident, energetic and positive vibe. It’s contagious. She’s on The Goal Digger Podcast to talk about harnessing your own confidence, connecting with yourself in a world addicted to scrolling, and so much more.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/tiff

334: The Mechanics, Mistakes, & Money Behind My First Launch Feb 05, 2020

THE OG JK DAYS. Are you curious about the mechanics, mistakes, and money behind the first course I ever launched in March of 2015?

I get asked all the time about how I got started, how I transitioned from full-time photographer to digital marketing educator, podcaster, influencer, and all the other hats I love wearing now.

I’ll share the decisions I made with my first course that I sorta cringe at now, what I think went well, how much money I made, what techniques I’m STILL using today, how I pieced things together for a very haphazard launch, and all the other juicy details about the Jenna Kutcher Course. Yep, that was the name. So embarrassing.

Oh, if I would have known the things I know now… Let me share those with you!

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/firstlaunch/

333: What Your Intuition is Trying to Tell You Feb 03, 2020

I see you. You’re buzzing with energy, you’re eager to start, and you know you’re meant for something more than what claims your best working hours each day. But knowing exactly *what* that something is, your true calling… That’s often the roadblock that keeps us stuck.

Finding your calling is a journey that begins with a little tip-toe forward and a lot of inner work and soul searching. Rha Goddess is an entrepreneurial soul coach and she’s just the woman to help you begin the journey to find your true calling.

What is your intuition trying to tell you? Press play to find out.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/rha/

332: 3 Crucial Takeaways From My Secret Mastermind (That Every Woman Needs to Hear) Jan 29, 2020

I brought my feminine vibes and maternal energy to a secret mastermind with a bunch of dudes and here’s what happened...

A few months ago, I flew 14 hours around the world with Drew and Conley and landed in the stunning lush country that you’ve seen on water bottles, Fiji. I’d been invited to a mastermind led by my business coach Dean Graziosi and Tony Robbins.

Here are the 3 most impactful lessons I walked away from Fiji with, and also the most common questions I got from the guys in attendance — some of them might just surprise you.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/fijimastermind/

331: Sustainability is Sexy. Hit Play. Jan 27, 2020

Sustainability is sexy. If you’re not conscious of the sustainability of your daily habits, this conversation will open your eyes in a new way. It did for me.

I met Manuela Baron at an Aerie Real Role Model photoshoot. I was obsessed with her mission and the way she shows up online for a cause she’s passionate about. She’s raising awareness for going green in a million ways.

Beyond reusable water bottles and ditching plastic straws, what can we do? How can we be more sustainably conscious in our lives and businesses? And more importantly, why should we care? Manuela’s mission is important and she’s here to help us think and act a little more GREEN.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/manuela/

330: The Number 1 Reason to Tie Your Biz to a Mission Jan 22, 2020

What is your true mission? Gaining clarity on your mission helps you uncover what you really care about and how you can contribute in ways bigger than yourself… How you can fulfill that deeper desire of building something that actually makes a difference beyond paying your cable bill.

Let’s talk about how to determine your personal mission, how to tie it into your business mission, and how donating some of your earnings can help YOU not only make a difference, but also make more profits. It all starts with getting in touch with what really matters to you.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/mission/

329: How to Optimize Your Facebook Group Strategy Jan 20, 2020

CAN YOU GUESS? There’s one feature that Facebook seems to be pushing more than anything else. Like they’re even airing their first-ever Super Bowl commercial for this feature… Do you know what it is?

Facebook Groups. Yup, Facebook is pushing Groups during the Super Bowl so if you’re not up on the best strategies for your Facebook Group, it’s time to step it up before kick-off.

Our girl, Dana Malstaff is the MVP of Facebook Groups. I asked her if she’d audit the Goal Digger Podcast Insiders Facebook Group and tell the world what we could be doing better in that group to serve YOU. She was up for the challenge.

If you have a group that needs new life or you’re just getting started, press play on this Facebook Group audit episode for the best advice to optimize your strategy.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/dana/

328: The Life-changing Power of Finding Your Not-To-Do List Jan 15, 2020

Are you a list person? ME TOO. I have a new one for you: Your NOT-To-Do List.

With to-do lists taking over the notes app in our phones and emails dinging us all day long, it’s easy to take on the go-go-go mentality and think that the only way to stay afloat is to continue achieving more, doing more, being more productive, and juggling all the things all on your own.

Hi, hello, welcome to burnout central. If you’re not there already, you’re probably about to reach it rather soon. I want to introduce you to a NOT-to-do list. Let’s make a list of things that you are committed to saying “no” to without guilt. Sound good?

This exercise made me fall back in love with work, press play right now.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/nottodo/

327: Slay That Scary Student Loan (and other Personal Finance Advice) Jan 13, 2020

She said “BYE FELICIA” to her student loan debt and now she’s dropping the personal finance truth bombs you need to hear to check your money mindset once and for all.

Regardless of your financial situation right now, whatever your debt, income, or the balance in your savings account… My goal is to bring you experts and resources to reach WHATEVER financial freedom looks like for YOU. With that, let me introduce you to Berna Anat.

Berna is the super smart and super funny financial hype woman who will get you thinking differently about debt and finances. I was just watching one of her hilarious YouTube videos about paying off $38,000 in student loan debt and she had me cackling with her celebratory twerk as she walked me through “Felicia’s Wallet”.

Wanna know more? Who’s Felicia? Press play.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/berna/

326: You Could Make $1000 in One Month by Doing THIS Jan 08, 2020

I want to break down how you -- yes, YOU -- can make $1000 in one month. You might have a new online business or one that's 5 years old, either way, I'm going to walk through a 4-week game plan that you can take and use to create your very own workshop course this month.

This episode is the definition of actionable advice and tangible tips with a week-by-week breakdown of what you need to do to get your mini-course off the ground and even turn a profit at the end of it.

If you’ve felt a little tug to do this course thing, press play right now.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/minicourse/

325: Everything You Need to Start Your Email List Now Jan 06, 2020

This is YOUR YEAR to start, grow, or scale your business and you know an email list is part of that action plan. I want to help you capitalize on all this new year energy and start your email list right now.

Martha Bitar and Rebecca Shostak are the founders of FloDesk. To put it simply, they heard all the struggles, the complaints, and the flaws in other email platforms and decided to do something about it.

I’ll let them share the whole story, but trust me, these women know email list building. It’s one of my favorite topics, and I want you to feel just as excited and confident with your email list building strategy as I do. Let’s talk about the best kept secrets in email marketing and the key solutions to finally start your list in 2020.

If you are ready to start your email list and bust through whatever roadblocks are holding you back, then I’ve got a challenge to get you to your first list threshold of 250 subscribers… PRESS PLAY right now for all of the email list goodness.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/emailnow/

324: 10 Experts Share Their Biggest Marketing Hack for the New Year Jan 01, 2020

Let’s get this party started with 10 of the BIGGEST marketing hacks you need for the New Year!

The confetti has barely settled from last night’s festivities but I don’t care because this episode is packed as full as Times Square on New Year’s Eve with some of our favorite Goal Digger guests.

I wanted to share the biggest compilation of advice to jumpstart your new year business goals so I tapped my friends and past Goal Digger guests to give you all the marketing hacks they’ll be using this year. We’ve got Amy Porterfield, Brendon Burchard, The Budgetnista and MORE.

So while you pack away your sequin dress and funny 2020 glasses, let this episode keep you company.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/marketinghack/

323: An End of Year Conversation with My Biz Coach Dec 30, 2019

Dean always helps me see myself and my business through a new lens — a wider angle but with a sharper focus. We are days away from 2020 and with all of this new energy and anticipation for a new year pouring in, I’m eager to chat with Dean so you can listen in on his advice, too.

What does he see as my super power? What should I include in my 2020 goal list? If he were me, what would he do next? I’m putting myself on review with Dean because I think you’ll love hearing his advice, too.

Press play right now.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/mycoach/

322: I Made This Much This Year: A Review of 2019 Dec 25, 2019

This episode feels like opening up my diary and sharing it with the world… Minus all the mushy love-y dovey stuff, of course!

It's time to talk numbers, what worked, what sucked, where I thrived and barely survived. I'm baring it all (in my cozy sweater in my closet) so that you can learn from my last 365 days.

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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/2019-review/

321: Suck at Saying No? Listen to this. Dec 23, 2019

No. Nope. No, thank you. No way in heck.

Those are a few options you could use to turn down an opportunity that doesn’t quite align or interest you… But today’s guest is an expert in setting boundaries and saying no lovingly. Saying no with love. What does that sound like?

I like to think I’m pretty good at setting boundaries and saying no. Actually, my calendar last year was as empty as it’s ever been. But Darrah’s template for saying no that she developed after getting rejected from Brene Brown is something I’m ready to steal for my own life and business.

If you are ready to design your life by filling it with the right opportunities and saying no to the ones that don’t align, PRESS PLAY.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/sayno/

320: 10 Surprising Lessons Learned in the Last Decade Dec 18, 2019

DECADE CHALLENGE: Do you recognize the YOU from 10 years ago?

How the heck has another year come and gone? I’m feeling all sorts of nostalgia as we approach a new decade and I think it’s time to really reflect on the lessons I’ve learned, what’s gone well and moments I will always cherish. It’s just as important to me to dig into how I’ve messed up, how I’ve grown, pivoted, and transformed, too.

This episode is all of that: I dig into what I’ve learned about defining success, the hustle mentality, the value of time, the hard seasons of life, and more. Press play right now and reflect with me.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/decade/

319: Parenthood Confessions: Coco is ONE! Dec 16, 2019

Our sweet baby girl is ONE! My husband and baby daddy Drew Kutcher is back on the Goal Digger Podcast for a special birthday edition of the show. We’re answering your questions about life, parenthood, marriage, business, and more.

I love that Conley will get to go back and listen to us talk about our first year keeping her alive. I hope she loves this episode as much as we do! Maybe she’ll feel a normal dose of embarrassment over her parents when she listens, but for now I’ll assume she thinks we’re AMAZING.

The surprising origin story of her name, what we’re doing as parents that we said we’d NEVER do, and how we’re keeping our marriage in focus with a little babe in the mix. Press play right now.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/one-year/

318: 5 Simple Ways to Refresh a Stale Business Dec 11, 2019

It doesn't matter how successful, or driven, or hungry you are to reach the next level, we ALL hit lulls in our businesses at some point or another.

Often times, it's not even because of our actual business. Maybe our business is seasonal? Maybe we’ve been coasting or traveling the world? Maybe we're facing a heartache in our personal lives or financial troubles with our spouse. Or we’ve welcomed a new human into the family.

Whether you just thought what worked in the past would always work or life just got in the way, let’s talk about 5 ways to refresh a stale business.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/stale/

317: We Had Babies This Year and Here's What Happened to Our Businesses Dec 09, 2019

I’m part of a SUPER exclusive club… The Mom Club.

I’m giggling as I write this because the super exclusive club is actually just a super long text thread with my friends Ashlyn Carter and Sarah Adler. Recognize those names? That’s because they’ve been on the show before. Last year, we all had babies at the same time so we’re getting The Mom Club together to talk about it.

Wonder what happened to our businesses after baby? This episode is like a peek into my group chat with these women. Press play right now.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/momclub/

316: Why It Doesn't Matter That Someone Else Had Your Idea First Dec 04, 2019

We’re at epidemic status in the business and entrepreneurial world.

It's a mindset epidemic more than anything else. The creative- and entrepreneurial-minded often get held back by the belief that an idea has already been done, or the market is too saturated, so they shouldn't jump into a space they're interested in pursuing because too many people are already doing that thing.

If you've been held back by the fear that something's already been done, I want you to know that your individual approach, your unique background and one-of-a-kind experiences have NEVER been utilized and they will NEVER be utilized if you keep falling prey to this lie.

There is enough to go around, there is room for you at the table and by the end of this episode, I hope you truly believe that, too. Press play right now.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/idea/

315: I Flew My Team First Class to a Retreat and Here's What Happened Dec 02, 2019

BEHIND THE SCENES: What really happened when I flew my team first class to a retreat in Arizona…

Part girls trip, part dreaming session, part spa retreat. My meet-up with this team of incredible women had it all, and WE want to take you behind the scenes.

For this episode recapping our team retreat, it only seems right to have my team lead you through what it was like, what we did, how it was structured, and what they got out of it. So get ready to hear from the voices who manage this show, answer your emails, write our content, and contribute to this business each day with their own superpowers.

By the end of it, I hope you take away a few ideas for connecting with your remote team and why a retreat just might be the thing you need to get to the next level. I’m so excited for you to meet them all.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/retreat

314: Is It Too Late to Start? Nov 27, 2019

I’m about to tell you a big fat lie about your biggest, juiciest dream: You’re too late. There’s no time.

When you think of that ONE thing you'd love to accomplish if you had all the time, money, resources, and confidence to do it... what would it be?

Okay, now think of that big dream and run through all the excuses you’ve fed yourself as to why you haven’t started yet. I’ll bet five bucks that “time” is at the top of the list. And it’s a big fat lie.

If you've been debating with yourself whether it's too late to start, or whether you have enough resources, or if something else is holding you back from gripping your dream and finally just going for it -- This episode will convince you otherwise. Think of it as a warm hug paired with tangible advice to launch into your dream, once and for all.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/toolate/

313: Keep Hearing No? Hit Play! Nov 25, 2019

Having a hard time getting people on board with your business idea? Press play right now.

My guest, Rea Ann Silva, can sympathize. But when her idea for the Beautyblender was shot down time after time, she learned how to make things happen on her own, finetuning her pitch along the way until finally she heard a YES. Actually, it was more like a “Yes, but…” I’ll let her tell the whole story.

Rea Ann is here to share her story of product development, of getting people to see her vision, and her advice for moving the needle forward even when life and distractions pull you away from your biggest goal.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/reaann/

312: Defining Enough As an Entrepreneur Nov 20, 2019

“All of our friends push way too hard and compromise way too much sanity.”

Whew. What a statement. I was texting one of my mentors-turned-friends when he said that to me. We were talking about this past year in my business and personal life, I shared I’d worked the least but felt the most success. I was living out the scene of success I had in my head for so long.

The hustle mentality and culture that’s being crafted around entrepreneurship is making us believe that hustle equals happiness. But that’s the opposite of what I’ve encountered because I defined “enough” for myself along time ago.

What would it look like if you defined enough for you and your business, freed up time to explore your passions, side hustles, or just rest? How could that change your life?

Let’s find your own threshold of success. Let’s ditch pushing too hard and compromising your sanity. This episode will help you master your own mindset and define “enough”.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/enough/

311: Overcoming Fear with Bethany Hamilton Nov 18, 2019

She survived a tiger shark attack at 13-years old and was back on her surfboard four weeks later.

She went on to inspire the world with her courage, dedication, athleticism, and fearlessness. That’s the unforgettable story we already know about Bethany Hamilton.

But there’s more about Bethany that you don’t know yet. There are chapters and seasons of Bethany’s life that left me completely in awe of everything she has pursued and accomplished. Ahem, Bethany just launched an online course… yup!

How is that story that the world knows so well intertwined with the woman Bethany Hamilton is today? What is her relationship with fear? How does she redirect moments of comparison and “what if?” What is her world like now, as a mom and an athlete?

This woman lives up to the title of her new film. Bethany Hamilton is truly “Unstoppable”.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/bethanyhamilton/

310: Ask Jenna Anything: How to Start Nov 13, 2019

Any day can be your day one. Is today yours?

I feel like I’ve lived many “day ones” in the different stages of my journey. Day one has felt like entire seasons of trying new things and learning what worked. It’s a lot of testing strategies, messing up, creating systems, and investing in new tools and education to keep growing.

When I opened up a new “Ask Jenna Anything” on Instagram, I received more questions than ever about getting started. You want to start something right now and you have so many questions about where to begin. I am so THRILLED for you.

I know my business looks wildly different from my day one. Maybe you can’t picture yourself in this setting… Yet. But in this episode I’m answering your questions about DAY ONE so we can walk through the start together.

This episode is for anyone wondering: Where to start, how to begin, and what to do when you finally decide to start.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/howtostart/

309: How to Work and Travel: Get Ready to Grab Your Passport Nov 11, 2019

Hey Siri, define Digital Nomad. Location independent, use technology to perform their job. See also, dream job.

Jessica Nabongo is the first documented Black woman to travel to every country. All 195 of ‘em. I’m totally enamored by Jessica’s story. The way she documents each country on Instagram and her dedication to important causes along the way will open up a whole new vision of travel for you.

How does life work as a digital nomad? Can you actually make money while you jet set? What are the keys to safe and productive solo travel? And really, how does she fight jet lag? I’m asking her all these questions and more.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/jessicanabongo/

308: The Instagram Hashtag Deep Dive You've Been Waiting For Nov 06, 2019

Need help with your #Hashtag strategy? Press play.

I’m debunking the age-old hashtag myths and preaching some “pound sig” truths. A strong, optimized hashtag strategy can encourage authentic engagement, attract dream clients and followers to your feed, grow your audience, and foster greater community. So where to begin?

Should you use the same 30 hashtags on every post? Should you create new tags? Should you just ignore hashtags altogether, hoping they fade away like the landline or AOL Instant Messenger?

This is my biggest hashtag deep dive ever. I’ll show you how to research the best hashtags for your content and teach my favorite strategies for leveraging hashtags to grow your following and business.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/hashtags/

307: Instagram Q&A: This is Why I'm Not Using IGTV Nov 04, 2019

She asked me: Why don’t you use IGTV?

It’s another Goal Digger Coaching Session on the show and my student, Jaime Fenwick, is calling me out for something we haven’t spent nearly enough time on: Instagram Stories, Videos, Livestreams and more.

if you’ve been wondering about IGTV and why I haven’t really leaned into that platform yet, or you’re curious about creating beautiful Instagram Stories that get people tapping the link in your bio, and want to know my elements for a strong Instagram Live, this is your episode.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/igcoach/

306: Are You Making One of These 5 Classic Marketing Mistakes? Oct 30, 2019

Whoops! Coming clean on a few things here.

Yep, I’m taking ownership of the marketing mistakes I’ve made because, luckily, I learned from ‘em and I want to help you skip the mess up and get straight to the level up.

This episode is laser focused on 5 classic marketing mistakes I’ve made and you might be making -- from drawing assumptions to wasting time in the details.

Marketing doesn’t have to feel manipulative or deceptive. In fact, it shouldn’t! This episode will identify the marketing mistakes you might be guilty of (hello, I was also guilty of these!) and I’ll talk you through strategies to fix ‘em.

If you’re not seeing results from your marketing efforts, or you’re looking to take off in the right direction, this is your episode.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/marketinghelp/

305: What Barbara Corcoran Really Thinks About Women Entrepreneurs Oct 28, 2019

How to turn $1000 into a billion dollar business. With a B.

That’s B for Barbara Corcoran. Listen, I know that first line feels click baity but I promise there’s a pay off here. Barbara Corcoran is taking the Goal Digger hot seat and I am so excited about it.

Maybe her rags to riches story can’t be perfectly duplicated. Maybe she can’t give us the perfect 1-2-3 steps to transform from diner waiter to real estate mogul. But I’m willing to bet that you don’t reach Barbara’s level of success without a keen eye for a good investment, stellar selling strategies, or fearless negotiation. And I want to hear her advice on all of it.

We’ve got a Shark on the show and I’m treating it like a masterclass in pitching, selling, investing and negotiating. We’ll get into the fundamentals of her selling strategy so it can be applied no matter what your business looks like -- product or service, online or in-person, new to the game or a seasoned pro, we’ve got you covered.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/barbaracorcoran/

304: I’ve Never Been This Real Before: My Conversation with Ed Mylett Oct 23, 2019

Fair warning: We both shed tears during this conversation.

“Ed Mylett wants to interview you.” I remember that email landing in my inbox.

With so much time and effort focused on making THIS show great, I don’t say yes to many outside interviews these days. So I am so proud and honored to share this conversation I had with Ed. I’ve never been this real before, and I’m grateful Ed invited me to tell my story in a new way.

I invite you to listen with your heart wide open, because that’s how I shared my world with him, talking about the darkness I faced through multiple miscarriages, how trusting the plan doesn’t mean the path will be easy, my deepest insecurity these days and the difference between being business women vs. men.

I hope this interview gives you an even wider and deeper view of the educator, the podcast host, the entrepreneur, and the mother who speaks to you each week.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/edmylett-2/

303: Beyond the Titles: Who is the Real Ed Mylett? Oct 21, 2019

The cover art for the Ed Mylett Show shows a sunglass-wearing Ed, a guy who clearly spends some time in the gym walking with swagger you can sense through the photo, and his private jet and Bentley providing the backdrop. Who IS this guy?

Ed Mylett’s podcast is consistently holding down the top 50 on Apple Podcasts and he is in the Top 50 Wealthiest under 50. Ed decided from a young age that if he was going to work for a living, he was going to work for himself and call his own shots. He is a leading speaker in the business space and with his podcast and YouTube channel teaches millions how to elevate and maximize their lives.

We sat down for a conversation at his Laguna Beach home a few months ago and I’ll be honest, it’s not often I invite men to the show, but Ed’s story is so interesting to me. We kick off this episode with a question no one’s ever asked him before: Who is Ed Mylett beyond the titles? And his answer truly shocked me.

Ed Mylett is getting the Goal Digger treatment. Press play right now.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/edmylett/

302: How to Deal with Difficult Clients, Refunds, and Unsatisfied Shoppers Oct 16, 2019

Negative reviews. Angry emails. Refund requests. Stubborn or needy clients. Snippy social media comments. Passive aggressive communication.

If you own a business, you've dealt with some, if not all of these -- I’m talking about negative feedback from customers or clients, and if you're a human, you know it never feels good.

But rather than harping on the criticism, moping in feelings of rejection, or lashing out against the naysayers, I want to walk you through the exact system my team and I use to deal with unsatisfied customers, negative feedback, and refunds.

That's right… In true Jenna Kutcher fashion, we've created a system around even the touchiest of subjects: refunds, feedback, and criticism. And honestly, it was probably one of our smartest moves.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/difficult/

301: 5 Things You Need To Do on Your LinkedIn Profile Right Now Oct 14, 2019

Confession time: There’s one major platform on the internet I’m not using to its max potential.

I’ve got Instagram down to a science, a healthy and effective strategy on Facebook… But there’s still one big one that eludes me and that platform is LINKEDIN.

Like my profile is there, I have a really old picture, a few notes about me… But that’s it. So like I always do when I want to learn and grow new skills and knowledge, I’m turning to an expert.

Jena Viviano is an ex-Wall Streeter turned career coach and entrepreneur who helps go-getter professionals articulate their personal branded career story to land their dream jobs.

If you want to leverage LinkedIn to attract new career opportunities, make professional connections, and potentially grow your business, this is your episode. This is a masterclass in all things LinkedIn.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/linkedin/

300: How to Hit Your Profit Goals Through Price Setting Oct 09, 2019

How much do you cost?

One of the most challenging parts of running a business, especially in the beginning, is putting a price value that's fair, smart, not to mention profitable on the products and services we offer.

I invite you to hit play on this episode if you’re wondering if your price is right -- Bob Barker style -- that it's not too high and pushing potential customers away, or too low and practically giving away your resources for a steal.

Should your price reflect the late nights? Hours of dreaming? Time, effort, and passion you put into creating this THING and pushing it out into the universe?

Pricing isn’t a one-size-fits-all structure, but let’s talk about it. This episode is a chat about crunching your numbers, drilling into them to find a realistic dollar amount to charge, how to create a unique experience to back up your rates, plus my personal philosophy about how to approach discounts.

The price to press play is $0.00, by the way.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/properpricing/

299: Have a College Degree but It's Not Your Passion? Listen to this. Oct 07, 2019

What do you want to be when you grow up?

How did you answer that question growing up? It can be anxiety inducing when you’re multi-passionate or when you haven’t quite figured out what your true purpose is. It can be an even worse question when you’re already on one path and realize, maybe this isn’t my thing?

Shea McGee is part of the husband and wife team behind Studio McGee, an interior design firm known across the country for a bright and clean aesthetic.

But Shea didn’t start there. In fact, she earned a degree in a completely different field before realizing that what she really wanted to do was design. So she changed her path and created the life and business she knew she was meant for.

We’re talking about that question: What do you want to be when you grow up? And how to make strategic, measured changes to pivot the degree or experience you have, into the purpose you know you’re meant to serve.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sheamcgee/

298: The Secret to Rest and Why It'll Make Your Business Better Oct 02, 2019

This is your permission to take a day off.

Actually, it’s more like an order. Because if I know anything about you, the thought of waking up tomorrow and turning off your phone, muting your email, and tucking your laptop away in your desk makes you feel anxious and frazzled.

But I want to help you take a day off without those feelings. I want a day off to make you feel elated and free!

You can't -- and shouldn't -- expect yourself to be connected to work and even social media all day every day and still maintain your physical, mental, and emotional health.

This episode is the starter’s manual for protecting your time and intentionally planning a day off… Or maybe even a week or month!

So if you’re feeling fatigued, worn out, and tired of it all, let me share with you my methods for protecting my time and why taking a day off can actually get you AHEAD, not behind like it might make you feel.

Don’t wait a single second. Press play right now.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/yourtime/

297: The CEO Mindset Hacks She Used to Build an Empire Sep 30, 2019

Let’s play a game of word association. Ready? The word is CEO.

What do you think of? I used to think of an old white man sitting in a boardroom leading a meeting.

Let me tell ya, that vision has changed big time. It looks like a strong woman, a woman with vision, creating a business that serves others and creates a life she has always dreamed of living. I see her when I look in the mirror.

Claiming that CEO title and seeing yourself when you think of those three letters isn’t easy. You might still think of yourself as a hobbyist, a side-hustler, a small business owner… But CEO? That title is harder to claim when imposter syndrome starts creeping in.

In this episode, Mahisha Dellinger opens up about the start of her business, why she prayed to be laid off from her corporate job, and the mindset hacks she uses to own her title to do big things for her business and the women she mentors.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/mahisha/

296: Could You Make Money with Affiliate Selling? Sep 25, 2019

Would you believe me if I told you that you can make money selling stuff that you didn’t even create, test, or fund?

It’s true! That's the name of the game with affiliate marketing, and spoiler alert, you don't need a Kylie Jenner level following to be successful at it.

Think about this… How often do you recommend your hairstylist, your favorite hotel, that skincare product that changed your life, or another product or service that you adore to your friends or following online?

We all do it to some extent, and affiliate marketing done really, really well can be a monetarily rewarding version of you sharing your very favorite things.

It requires strategy, but it doesn't require a whole lot of blood, sweat, and tears that can often come when we launch our own products in our own businesses.

This episode is your guide to tangible strategies to affiliate the right way AKA not feeling phony or slimy. Plus, advice for picking companies to work with that align with what you can authentically sell and what you’re audience wants to buy.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/affiliatetips/

295: No One Told Us THIS About Being a Working Mom Sep 23, 2019

No one told us THIS about motherhood… and we’re talking about it mama to mama, CEO to CEO.

Motherhood changes your drive and focus, it alters the way you see things that were once priorities, it shifts your flow in life and business, it makes other people view you through a new lense, too…

Katrina Scott knows what it’s like to navigate motherhood as a business owner, lifestyle celebrity, and public figure. Katrina Scott is the co-founder of Tone It Up -- If you’re into fitness and have ever been on the internet, you’ve undoubtedly heard of Tone It Up.

She’s a new mom just like me, and we’re both learning to navigate life and business with little babes on our hips. This episode is a mama to mama chat, about this new season we’re in, what it looks like for our businesses, and how we’re navigating the changes to our worlds.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/katrinascott/

294: One Big Clue That You're Ready to Outsource and How to Start Sep 18, 2019

The thought of doing THIS when I was just starting out made me woozy.

Why is it so scary to hand off a piece of your business to someone else? When you're the one running the show, it can feel impossible to hand over even a little bit of the reigns.

It could be a time thing (who has the TIME to hire and train someone?) or it could be a trust thing… Like who could actually do the thing just as good as you?

I get it because I've felt ALL of these emotions. I was gripping onto my business with white knuckles to the point where I just felt straight up fatigued, but at least I was handling it all myself, right? …Wrong.

This episode will help you identify if you’re ready to outsource and walk you through how to start outsourcing in a way that doesn’t scare you. In fact, it might actually bring you a great deal of happiness.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/outsource/

293: Are You Intelligent? Click Play Now to Find Out. Sep 16, 2019

ARE YOU INTELLIGENT? READ ON.

Feelings and Emotions? What’s the big diff?

We use the terms interchangeably but understanding the difference between the two, and knowing how our emotions impact our lives, inform our decisions, and lead our success, isn’t innate knowledge we’re born with…we’ve gotta learn.

What is emotional intelligence? Can it be measured? Should it be measured? And if it’s measured, what can we do with that metric? All of these questions, plus a whole bunch more… I’m so thrilled to welcome Tieko Nejon.

She is a sociologist, educator, and certified emotional intelligence practitioner and she is here to educate you, and me, in emotional intelligence. It’s a topic I’ve never tackled on the show before, so I am so eager to take notes right alongside you.

Press play right now.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/intelligent/

292: How I Created and Recorded a Course in 7 Days Sep 11, 2019

From idea to course in 7 DAYS. Yup, it’s possible.

You might be thinking, "Oh, she has a huge team of people to help her," or "She's already made a bunch of courses so she's way ahead of me."

Yes, I have created courses before, and I did have help from ONE team member, but this is a feat that is totally reachable and doable for you to achieve, too, even if you don't have a team or experience creating courses.

In this episode, I’m peeling back the curtain on The Podcast Lab creation and launch process. This is how we strategically created, recorded, laid out, reverse engineered, and launched an incredible course faster than any others I've done.

You could be just 7 days away from your first course. Are you feelin’ as giddy as I am about this?

Press play right now.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/createcourse/

291: BONUS: Here's How to Start Your Mini-Course Right Now Sep 10, 2019

What’s the best way to start something that seems a bit too overwhelming? Break. It. Down.

That’s what Amy and I are doing in this episode, Part 2 of a two part series that will help you, once and for all, know you’re ready to create a course and point you to the starting line to make your first course come to life.

If you haven’t listened to Part 1 of this series with Amy Porterfield, go listen to 290: Tackling Your Course Creation Objections with Amy Porterfield because it is absolutely KEY to making some real change and conquering the most challenging mindset blocks if you’re considering creating a digital course.

For Part 2, Amy and I are walking through the idea of a MINI digital course. AKA the perfect way to dip your toe into the pool and get a feel for the water before going full swan-dive into the deep end. Press play right now.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/amy-porterfield-dca-2/

290: Tackling Your Course Creation Objections with Amy Porterfield Sep 09, 2019

YOU ARE READY for a digital course. Don’t believe me? I’m bringing in the mentor that started it all for ME to prove to YOU that a digital course is totally in your wheelhouse.

Amy Porterfield is back by popular demand for a two-part interview breaking down the thing she does best: Digital Courses.

Is a digital course on your heart but you’re not even sure if you’re ready for it? Maybe you’re new to the idea altogether… Maybe you’ve never taken a full step back to look at your own genius to consider, “Hey, maybe I could do that, too.”

I know that mindset, I know that feeling of curiosity and fear.

Before I even launched my email list, my inner dialog probably sounded a lot like yours. It all can feel confusing but you know who walked me through it? Amy Porterfield. And in this episode, part one of two, we will help you discover all the reasons why you’re ready for a digital course.

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GOAL DIGGER SHOWNOTES:https://jennakutcherblog.com/amy-porterfield-dca-1/

289: The First Course I Ever Took and What It Did For My Business Sep 04, 2019

The FIRST online course I ever paid for back in 2015 and the crazy thing that happened next… ya ready?

Before all of *this* I was just a wedding photographer, trading time for money, being a weekend warrior, with hardly anyone on my email list trying to figure out how to be happy, how to create a business that could run while I rested, and how to be successful working for myself in my PJs.

And then I threw my credit card at the course after sitting in on a webinar and I committed myself fully to the program. Now, I’m really proud of the fact that I’m one of the success stories... my business flourished because of this mentor’s teachings, and we’re now we’re great pals to boot.

In today’s episode, I’ll walk you through how one course changed things for me and how I approach taking online courses so I get results every single time. I’ll share how I went from an eager student starting at the bottom to one of the greatest success stories of all time for a mentor who turned into a dear friend. Press play right now.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/firstcourse/

288: How to Figure Out Anything as a Multi-Passionate Entrepreneur with Marie Forleo Sep 02, 2019

What’s that three word phrase that kicks off a race? READY? Set. GO!

It makes a few assumptions: That you have to be READY before you can set yourself up to GO. It might make sense for a foot-race, but otherwise, it’s totally wrong.

If we all waited for when we were ready to go anywhere or do anything, we’d never begin. You need to start before you are ready. That’s what Marie Forleo did.

Chances are if you’re in the online business space, you’ve heard of B-School and it’s incredible creator, Marie Forleo. Over 50,000 students have learned effective online marketing strategies from Marie’s B-School, and thousands more tune into her online series Marie TV for training in business, mindset, and more.

There are SO many topics I could dive into with Marie, but I wanted to hit a big one that shows up again and again for dreamers waiting for the right moment to make things happen. We’re talking about how to start before you are ready, and how to even figure out WHAT you should start.

This conversation is anything but the same goal setting fluff and tired motivational quotes -- Marie and I walk through actionable steps to place you at the starting line, poised to make your big dream happen, once and for all. Press play right now.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/marieforleo/

287: How to Change Your Sales Mindset to Make More Money Aug 28, 2019

Raise your hand if you love selling. Anyone? Anyone? No? I see way more people with their hands way down. I get it. We’ve all been sold to in a way that feels sleazy, pushy, and manipulative and we don’t want to be those people.

As consumers we’re naturally inclined to be skeptical of whatever product or service is being peddled. That mindset block transferred over to me as an entrepreneur, and it took some careful undoing to finally realize that I can sell differently. And you can, too.

This episode will work to retool your own mental blocks around selling. I will walk through the actual steps you can take in your business to sell with authenticity and realness, rather than feeling like you're bothering your people or, worse, losing members of your audience simply because you're selling the things you believe in.

Ready to sell with confidence and really move the needle in your biz? PRESS PLAY.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/howtosell/

286: How-to Launch with What Ya Got Aug 26, 2019

BAD ADVICE: Don’t even THINK about launching until you have [insert arbitrary number here] subscribers on your email list.

GREAT ADVICE: There is no minimum number. You can have a successful launch with a small list. You just need a strategy. Tarzan Kay is here to help.

She argues that you don’t need a BIG email list, you need a mindset shift and a new approach that will turn your list, at any size, into a money-maker. It’s not a one-and-done process, but a launch of any kind is the most crucial phase of the whole process and believe me, it’s worth the mental energy and effort you’ll put into it.

Tarzan Kay has worked with Amy Porterfield, Marie Forleo, and so many other massive names in the online space… And she’s here for YOU. If you’re feeling burned out from creating your offer and need some guidance on how to launch it successfully with your small but mighty list, don’t wait to press play.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/tarzan/

285: Paycheck Strategies to Copy as an Entrepreneur Aug 21, 2019

Relationship Status: It’s Complicated

I’m talking about my relationship with money. Ever wonder how the heck you find stability as an entrepreneur when it comes to getting paid? Yeah, no one ever taught you that, right?

My complicated relationship with money is still evolving, but as I figure it all out, I want to continue to dialog on the podcast about getting paid as an entrepreneur.

In this episode, I’m diving into how your values guide your salary strategy, what different pay structures look like in the business owner world, and what steps you can take right now to make the most of the income you’re pulling with your business. Press play.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/paycheck/

284: How to Stop Comparison Fatigue (without Quitting Instagram) Aug 19, 2019

What does she have that I don’t have? You ever ask yourself that while scrolling your Instagram feed? Raise your hand if you’ve ever compared yourself to someone you saw on social media! Hi, I see you there.

Comparison wears us down and stomps on our gifts as if we bring absolutely nothing worthy to the table. You might be tempted to chuck your phone right out the nearest window (trust me, I’ve been there) but hold up. Not until you press play on this episode.

You can redirect that instinct to compare and rewrite your inner dialog that starts up as you scroll your perfectly curated feed. Arielle Estoria is on the show to help us STOP our comparison fatigue and guide us to a healthier relationship with social media. She is one of my most favorite people to follow on this little app, for all the light and warmth and REALNESS she brings to those squares.

If you’ve ever felt less-than thanks to social media, press play right now.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/arielle/

283: Listen If You’re Lonely: Adult Friendships Are Hard Aug 14, 2019

Are you lonely? Making and maintaining friendships as an adult can be HARD.

My friends aren't just a group of ladies to grab a glass of wine and gossip with -- these women are the people who know my soul, want to hear about my heartaches, and ignite some of the deepest belly laughter and go-get-em inspiration ever.

But finding friends, building these life-giving relationships that fill me up instead of wearing me down? THAT IS HARD. Making friends as an adult is not easy. Can you relate?

If you've been feeling like there's a hole in your relationships and like you need a friend, this is for you. We’re talking about making new friends, sustaining old ones, and all the reasons why your circle matters.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/lonely/

282: Can You Be a Badass at Making Money? with Jen Sincero Aug 12, 2019

You can DECIDE to be rich. Don’t believe me? That’s what our highly requested guest on this episode did.

You’ve asked and we finally got her! Jen Sincero was tired of being broke. So one day she just decided to get rich. Now, it’s not *that* simple. But it did start with that “badass” decision, and what came next was a massive mindset shift that lead her to not only reaching her financial goals, but landing her You Are a Badass Books on the New York Times Bestsellers List.

Can positive affirmations really help when it comes to upping your cash flow? In what ways do we need to think DIFFERENTLY about the money we could potentially make? And can you be a Badass at making money?

Press play. Jen Sincero is answering those questions and more.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/jensincero/

281: A New Strategy for Emails That Engage and Actually Get Read Aug 07, 2019

GUESS: 58% of humans do THIS first thing in the morning.

If you’re one of the 42-percent who probably use the bathroom first thing, good for you. Because the majority of the population is laying in bed, holding it, while they CHECK THEIR EMAIL. People want to see what they missed and email is a direct tie to whatever they’ve got going on in their world.

Email marketing is my favorite topic, and I want you to appreciate the possibilities your list holds. This isn’t a list-building lecture though… I’ll teach you how to write copy that will make your subscribers know, like and trust you.

By the end of it, you’ll learn my secret formulas to writing catchy subject lines and captivating copy your people will actually read.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/engage/

280: Why Storytelling Will Increase Your Sales Aug 05, 2019

If your products could speak, what stories would they tell? Ali Hynek is the CEO and founder of Nena & Co. It began with an appreciation for her Guatemalan culture and exploring the country with her mother, learning about the beautiful handwoven textiles and the people who create them.

Ali is a masterful storyteller. The stories behind each piece of fabric, and every single hand of every indiginous artisan that touches her products, are beautifully communicated to the customer, creating a strong connection that have turned her pieces into cherished works of art.

She stays true to her “why” and the mission to provide reliable and sustainable income opportunities for the artisans that help create her products, all while building a for-profit business with a heart. This episode is rich with clear, actionable advice for purpose-driven product-based businesses.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/alihynek/

279: These 5 Things Will Determine If You’ll Be Successful or Not Jul 31, 2019

Are you cut out for this? Could truly be successful doing what you love?

I approach my business, and this podcast with an abundance mindset -- there’s enough to go around for me and for you. And there’s one thing I know for sure: It doesn’t matter if I give you every step laid out in an easy to follow roadmap… Because there are a few key factors that come from deep inside us, things you already possess as an individual that will determine if you’ll be successful.

Today I’m walking you through five things that will determine if you’ll be successful… The five intrinsic factors that will lead you to reaching that big God dream on your heart.

Use this episode as a gut check: Am I in this for real? We’re talking alllll about success today. All external factors aside, will you be successful?

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/successful/

278: What Makes a Good Pitch (and a Very Bad One) Jul 29, 2019

Composing the perfect pitch is an art.

You have to know yourself, your business, or your offer SO well, and then be able to extract the information that is most important to the person or business you’re pitching. The perfect pitch is engaging and informative, and it inspires interest or better yet, action.

Today’s guest knows what makes a great pitch. Jules Pieri gets thousands of pitches a day as the Co-Founder and CEO of the product launch platform called The Grommet. Do products like FitBit, OtterBox, SodaStream, and S’well sound familiar? Jules and the discovery team at The Grommet have helped make those a household name.

With her experience, you know she’s seen some awesome pitches, and some not-so-awesome. Jules is here to share her advice for a great pitch, especially when it comes to the product world, but also how her advice applies across the board. We also chat about innovation and standing out in a crowded market.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/goodpitch/

277: The Secret to Overcoming Imposter Syndrome Jul 24, 2019

Imposter syndrome is feeling out of place in the scenes you’ve dreamed up for yourself. It’s reaching that big goal and looking around thinking, “I don’t belong here, someone is going to call me out, I’m not supposed to be here.”

Imposter syndrome plagues even the most accomplished, successful people because it has nothing to do with our qualifications or experience. Imposter syndrome attacks your confidence and changes your inner dialog, and it can impact your productivity, big time.

Imposter Syndrome is psychological, and I’m not a psychologist… However, I muscled through the feelings of “not good enough” and “who do I think I am?” so I want to share with you my own personal experiences, how I tackled my own imposter syndrome, and mix that with careful research from some trusted sources.

I want you to have the tools you need to push away that nagging self-doubt and do the big things you were born to do. At the very least, this will be a jumping off point for you to recognize your Imposter Syndrome and begin working through it to claim your title and place in the world with pride.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/impostersyndrome/

276: Marketing Secrets from an Etsy Seller Jul 22, 2019

There are riches in the niches. Have you heard that before?

It means the better you know your ideal customer and audience, and can fine tune your offer to meet their needs, the BIGGER you can make it in your own little sliver of the market.

Some entrepreneurs are so gifted at niching down that they actually invent and pioneer a market for something no one even knew they needed… Today’s guest falls into that category.

Christine Lucas is doing BIG things on Etsy as the creator of Lula Flora, the company that pioneered the mini piñata party favor trend! She carved out a niche in the party decoration market in 2014 and quickly climbed to the top 1% of Etsy sellers, averaging over a quarter million dollars in sales the last couple of years.

Christine shares about finding her niche, about growing within it, about the Etsy selling experience, how she grew with a product so highly specific, and her advice for others excited about the idea of selling their products on Etsy.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/etsysecrets/

275: 5 Secrets to Happy Clients Jul 17, 2019

No one told you that becoming a business owner actually meant tons of hours spent tethered to your computer becoming: a masterful blog writer, a customer service representative, an accountant, a branding genius, and a social media expert.

Let’s go back to that customer service bit... Because we all want happy clients, but we aren’t sure exactly how to get them every single time. Don’t worry, I’ve got you. This episode is your guide!

I am sharing my 5 secrets to getting happy clients in a service based business and how you can create a system to ensure client satisfaction. I want to help you avoid those sleepless nights thinking about your client base and the emails that make your stomach totally drop.

Some clients just aren’t the right fit — and that’s okay. But with these secrets I know you can make your dream customers feel worthy and valued, and LOVE working with you.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/happyclients/

274: Scared to Start Your Email List? Start Here. Jul 15, 2019

My business mantras include -- One: Done is better than perfect. Two: Nothing is urgent. And Three: Don’t build your business on a platform you can’t control.

I can’t tell you how many DMs I get every time Facebook or Instagram does down, hundreds of panicked people wondering how they’ll get their message heard if they can’t post to Instagram that day.

You know I like to show up on Instagram and it’s always been a great way to connect and communicate with my audience and ideal customers, but there’s something I’ve learned and I am so passionate about it, I’ll never stop sharing the importance of it: You need an email list.

When Instagram goes down -- No sweat. I can still reach my audience, and even more directly, with my email list. Instagram is the handshake, but email closes the deal.

Today I’m working with one of my students, Natasha Smith, for a coaching session all about email lists. She’s a little apprehensive about building her list, she doesn’t want to sound sales-y and she’s not entirely sure what would convert best for her business. Class is in session!

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/emailcoaching/

273: Why I Shouldn't Have Been Afraid to Become a Mom Jul 10, 2019

I was afraid to have a baby. I wasn’t a maternal woman, I loved work so much, I enjoyed every ounce of freedom, I wanted Drew to myself, I didn’t want to “ruin” my body and I required 10 hours of sleep a night...

There were so many reasons why I worried about becoming a mom and yet this yearning came on, 5 years into marriage after we vowed we’d never have kids.

That was the start of a caption I shared just one month into motherhood. It’s how I felt before I knew how I would morph into a new version of myself, one I never imagined myself becoming.

Maybe it’s because we waited three long years or we prepared for the worst. I realized those fears were taking up space that could have been filled with dreams. Being a mom is the BEST thing I’ve ever done and it’s stretched me in new ways.

With this episode, I want to speak to the women who want to become a mom but feel fear. My fear ran deep, too. Today I’m sharing how motherhood has changed both me and my business, and what I’ve learned that told me I never had anything to be afraid of at all.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/momlife/

272: How Quitting and Failing Lead to a Fashion Empire Jul 08, 2019

I can picture you sitting there at your desk, glancing around those stark office walls, the ping of your email inbox echoing in your ears, and you’re thinking: There’s more for me than this.

Jane Lu was an accountant, she had a stable job in the corporate world, but after starting a business on the side she became so distracted that her work suffered. So she quit. And she didn’t tell anyone. And then her business failed.

Now what? No job, no promise of finding another one, and no business. But now Jane is the founder of Showpo and sitting on the Forbes 30 Under 30 list, on track for $200 million in sales. There’s so much between point A and point B… Actually, Jane’s story is more of a point A to point XYZ.

Jane is funny and unfiltered, and she’s sharing her story that all started with a decision to quit.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/janelu/

271: Why Your Business Needs a Blog Jul 03, 2019

Is blogging dead?

A woman in my mastermind asked me the question at my mastermind retreat last fall. It wasn’t the first time, and over the years I tend to hear this question more and more.

As a girl who started this entire business simply by launching a free Wordpress blog over eight years ago, it’s safe to say that I’m kind of hooked on blogging, and I get a little defensive over it because it was my baby for all of these years.

Have you questioned if blogging is even relevant anymore? Or are you just starting a business and wondering if starting a blog is where your focus should be?

You’re not alone in wondering. Today I am sharing why blogging can have a place in your business and why it should be a priority. I’ll walk you through how to get started, how to actually make money blogging, and what goes into writing the perfect blog post that will benefit your business for years to come.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/whyblog/

270: No One Ever Told You This About Your Period Jul 01, 2019

Some days you feel totally in your groove, creating absolute magic and checking things off your Big Three to-do list without hesitation. Other days you move slower and can’t seem to get out of your own way, no matter what tasks are piling up on your plate, and your inner mean girl makes you feel totally awful about it, too.

What if you could predict those days? What if you could pinpoint when you’d be in the best mental state to work creatively or when you’ll be totally in the zone, sharp, and focused? Would you even believe me if I told you… You can?

Today’s guest, Claire Baker, is a life coach… More specifically, a PERIOD coach. Claire teaches women how to live in sync with their menstrual cycle. She’ll walk us through a broader understanding of the seasons of our cycle, and then we’ll do a deep dive into working with these seasons and understanding how they impact our every day.

I could’ve talked to Claire all. day. long. If you’re ready to understand your body even better, don’t wait to tune into this episode.

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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/claire/

269: Take Better Photos Jun 26, 2019

The one change I made that lead to major Instagram growth? Posting photos of ME. And ever since I started sharing more of ME on my Instagram feed, I’m asked who takes my photos. People wonder if I hire a photographer or go to a fancy studio every time I need a new shot for my feed.

I don’t and you don’t have to either. All you need is this episode and the willingness to try something that might feel a little uncomfortable at first.

I’m a photographer, and I know how to get the best shots of other people, but I’ve also adapted some of those same techniques to take photos of myself, and not just an iPhone selfie as arms-length away. And because you might be looking for advice on posing and feeling natural when someone else is taking a photo of you, I'm serving up some of my favorite tips for when you DO hire a photographer to get the shot (or bribe your husband or partner to do the job!)

These are my tips to feel confident taking photos of yourself and getting shots you can’t wait to share in your feed.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/betterphotos/

268: What No One Told Us About Parenting Jun 24, 2019

So much has changed in my world since the last Ask Jenna and Drew Anything.

We recorded it waaay back before Conley was born, and before we knew just how much that sweet little baby girl would shift everything we thought we knew about ourselves, about my business, and about how we do life together.

We’ve talked about everything from our first kiss to how we balance our roles as husband and wife on the show, but now Drew and I are in a new season with our daughter as a centerpiece of our lives, and I wanted to share how we’re feeling and what we’ve learned since day one of parenthood.

We’re answering your questions from Instagram and Facebook, and in true Kutcher form, we’re not holding back on this. I’m so excited to welcome my husband, Drew Kutcher, back to the show for another Ask Us Anything.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/parenting/

267: 5 Copy Fixes You Can Make Today Jun 19, 2019

Becoming an entrepreneur has you writing a lot these days: Captions, content for your website, messages in emails… It’s a TON of work, and you don’t love being a copywriter. I get it.

Here’s the thing -- Words are like the connective tissue of our brands. They make you easy to relate to, connect with, and understand on a deeper level, and they hold your brand together with a cohesive story across several platforms. See, our businesses aren't just the things we sell to other people. The WORDS that lift up our businesses shed light on more than just what we're selling.

I’m sharing 5 EASY copy fixes that you can make TODAY. Tune in, then log off and put these tips into motion. Because your words matter and it’s time to put some confidence behind yours.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/copyfix/

265: This ONE Method Could Transform Your Email List Jun 12, 2019

Pick a lane, commit to it and follow through. That’s what I tell my students, because it’s true, consistency is one of the biggest factors of success. So, are you consistent with your email marketing?

This is one of the KEY areas you need to dial it in. It’s the most reliable way to reach your audience. It should be on your short list of places you’re going to show up consistently.

Maybe you’ve listened to my advice and started a list but you’re struggling with the consistency part. Or maybe it’s been at the bottom of your to-do list for the last two years, or maybe you’re just not sure you’re doing it right… If you’re panicking, take a deep breath.

I’ve got you -- today is a training in email lists, how to nurture your peeps, and serving your audience well and all you’ve gotta do is listen.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/nurture/

264: What to Do When You Feel Out of Alignment Jun 10, 2019

Today’s guest, Sazan Hendrix grew up the daughter of immigrant Middle Eastern parents. Her family valued hard work, but a career in the public spotlight was not encouraged.

She faced cultural opposition and yet she pushed through to find her voice and identity, inspiring women across the globe to do the same. Sazan’s success is undeniable, right? A million followers, sold out products, a top-rated podcast. But she reached a point where the world saw her as one thing, and she felt totally out of alignment with that image.

I loved hearing about Sazan’s life before she grew her business, and the changes she made when her sweet baby entered this world, so she could show up in a way that was totally true to who she is now. If you’ve ever felt conflicted and out of sync with the person you are inside and the one showing up in your squares on social media, this is your episode.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sazan/

263: Behind the Scenes: Podcast Production Jun 05, 2019

I’m sharing the EXACT steps we take to produce each episode of the Goal Digger Podcast. It’s all laid out in this episode!

First off, let me say THANK YOU to you for listening and helping to grow this thing. Secondly, I have to tell you that there is so much that goes down behind the scenes to get to this, a finished episode streaming directly to you.

I think of producing a podcast like building a pyramid. The very tip top is the final product -- the episode that we send out into the world and share with you. But before the capstone is put into place, there are many steps and pieces to build, and I am sharing our blueprint with you today! It just might shock ya!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/podcastproduction/

262: Goal Digger Coaching: How to Start and Grow a Podcast Jun 03, 2019

Podcasting? There’s more to it than you’d think. I’m asked all the time: What do I need to start a podcast? What do you use to record? How do I get sponsors and make money? Should I outsource any step of the process?

When I started the Goal Digger Podcast, I was balancing my computer on my lap in the car so the dogs wouldn’t bark and mess up the recording. Now? Well, there’s still no fancy studio... all of this happens from a spare closet at my house, with a simple mic setup, some Internet magic, and a whole lot of help from my team. I’ve learned so much from day one of starting a podcast.

18 million downloads later, my team and I have our podcast system down to a science that allows us to release FREE quality content two times a week just for you. In this episode, I’m answering those questions and more with a special guest, Tori Maloney. It’s another Goal Digger Coaching Session, and I’m at the mic to help work through some podcasting challenges with a Goal Digger like you.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/podcastcoaching/

261: 5 Tips to Structure Your Work Day and Stay Productive May 29, 2019

Productivity is a tug of war and staying focused seems like a finicky art we’re all still trying to master.

You know what you have to finish in a day to reach those goals, so why is it SO HARD to get it done? My guess -- because it comes from experience -- you need a makeover. I’m not talking hair or clothing or anything that, because you look GREAT... I mean your routine.

If your productivity is lacking, you need to rework your current workflow habits to find a new groove to do your best work. I’m breaking down my “work smarter, not harder” tips that keep me focused and productive during the long days growing my business, from how to make a to do list that moves the needle to ways you can improve your space for optimal workflow.

Hit “play” it’s time to get productive up in here.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/productivity/

260: The Best Guide to Get Out of Debt and Actually Save May 27, 2019

There are two kinds of people in this world: Those who open their bank app on their phone without a single worry or anxiety, and those two squirm and cringe just thinking about it, or maybe even pretend the app isn’t there.

Nearly 1 in 3 women in our country are discouraged about their finances with over 68% feeling overwhelmed by debt. But it doesn’t have to be that way.

I am thrilled to welcome Tiffany Aliche, AKA The Budgetnista, to the podcast. We’re talking about the types of debt, how to get out of it from ANY starting point, when to invest in your business, and simple strategies to contribute to your savings that won’t leave you feeling cash strapped at the end of the month.

She’s so much fun to talk to… I laughed and learned and now it’s your turn. Press play right now.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/tiffany/

259: SEO Basics to Refresh Your Site Right Now May 22, 2019

SE-Oh no, what does it all mean?

Search Engine Optimization, the beast we all have to tame if we want our content to get seen on the world wide web. And best case scenario our content isn’t only SEEN, but it’s ranked high up on that Google results page and gets those coveted clicks.

I’ve covered SEO on the show before but I’m seeing the question pop up more and more ‘cause it’s just one of those things that continues to challenge us, confuse us, and keep us from even starting.

The Google algorithm judges our pages with over 200 different criteria -- Trying to master them all would be a full time job, and you’ve got bigger things to do. So what will actually move the needle? How can you rank ahead of your competitors? What’s worth the fuss? It’s all in this episode.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/seorefresh/

258: How to Start Your Influencer Business without 10K May 20, 2019

You don’t need 10K to start your business as an influencer. What do you need? Today’s episode.

Today’s guest, Ali Grant, knows influencers. She launched her business as one of the first agencies working on influencer outreach and collaboration. I’m asking her your biggest questions: How many followers do I need to start making money? What are the secrets to NAILING a brand pitch? And really, how much do influencers actually make per post?

Remember when “Influencers” weren’t even a thing? Like when advertising on the internet was mainly in the form of pop up ads and spam emails? I can’t say I miss those days -- I love the Influencer Marketing world we live in today. You probably know that I’m an influencer and I make money from sponsored posts, but the reality is if you have ONE follower you are an influencer.

Getting paid to post? With the right strategy, I know you can do it.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/aligrant/

257: How to Reverse Engineer the Result You Want May 15, 2019

I don’t have time. My dream is too big. Where do I even start?

Our big dreams can take a backseat to everyday life. It’s so easy to push them away, fire off every excuse for not leaning into our biggest goals, and ignore the little pull they have on our hearts. I wholeheartedly believe that these big ideas that both excite and frighten us are the only things worth pursuing at all.

Let me warn you from the beginning that this is not going to be an episode on general goal setting or how to be more productive and stick to your goals. This episode is about figuring out that one thing you should be doing and then reverse engineering your way to achieve the result you want.

The first three steps to take plus how to hop right over whatever roadblocks come your way on the path to making it happen… I’m sharing it all.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/reverse/

256: This Productivity Hack Will Blow Your Mind May 13, 2019

Work smarter, not harder. How many times have you heard that in your life? That’s the goal, but it’s not always the starting point. It can take years to get your business to a place where it’s running itself, you’re making money while you sleep, and you’re not burning the midnight oil every. single. night.

I love sharing my own strategies on this show for efficient workflows and staying productive, but today with my guest, we’re looking at the science and data behind it all. What are the proven methods to being more productive while actually doing less? And get this… the productivity hack relating to our menstrual cycle that actually BLEW MY MIND.

Kate Northrup teaches data-driven and soul-driven time and energy management practices that result in saving time, making more money, and experiencing less stress. Check, check and check, right? She’s an author, an educator, a speaker, and today she’s on Goal Digger.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/katenorthrup/

255: Choosing the Right Mentor, Coach, or Program May 08, 2019

There are a ton of educators out there, am I right? Your Facebook and Instagram are inundated with free webinars, downloads, and guides to help you accomplish the next big thing -- heck, you probably see ads for MY trainings and programs! If you’re anything like me, you’ve signed up for things left and right but only leave unsure of what will actually move the needle for you.

I’ve been an educator for over 5 years, I’ve watched a ton of trends come and go, I’ve seen people rise and fall... I’m breaking down how you can choose the right educator for you and how to sift through the fluff.

I’m sharing what I really think about the rise of online education and how you can make the right choice for you and where you are headed.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/coach/

254: The Exact Steps to Turn Knowledge You Possess Into Profits May 06, 2019

You already have what you need to build a course. Now let’s turn that knowledge of yours into profits.

She’s back, my sweet friend Amy Porterfield, because when talking about courses and online education, she’s got a way of walking us through the overwhelming, confusing, and frustrating parts with total ease. We’ve been talking a lot about course building on the show lately… But Amy is here with concrete steps to take what you already know (ahem, because you’re an expert in SOMETHING) and turn it into an income stream.

From the first phase of extracting your knowledge, to building the blueprint that will give your audience results, and how to approach pricing… If you’ve ever dreamed of creating a course, start here.

So pour a cup of coffee, open up that notebook, and get ready to scribble down your roadmap for creating your very own course.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/amyporterfield/

253: If I Had $5,000 to Launch My Biz Here's What I'd Do May 01, 2019

A few weeks ago, I was standing on a balcony in Puerto Rico… The sun was setting, I was staring down at the beach, holding a glass of champagne and I had a moment. One of those moments when time freezes and you see this sort of highlight reel of a part of your life. For me, it was this flashback to when I started this whole thing and here I was in this reality that was a total *pinch me* moment.

I came back to earth when a photographer walked up to me and I asked him what lens he was shooting on. Our conversation took off and he asked me ONE question that inspired this whole episode. He said, “If you had $5,000 and had to start all over again, where would you spend it and what would you do?” Wow.

My free strategies to get started, places to save a little cash while growing, and the most important investments… I’m sharing what I’d do with a blank slate, $5K and the knowledge I have now. Listen in right now.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/launchabiz/

252: One on One with Jenna: Could You Create a Course? Apr 29, 2019

Goal Digger Coaching is back and you get to listen in as a listener gets coached on AIR by me!

Create a course? Teach people online? Who… Me? Be kind and rewind to 4 years ago when I was asking myself those same questions. Now, I’m an online educator bringing in 90% of my profits with my courses on Instagram, Pinterest, Email List Building, and more. Now the only question is: Could YOU create a course? My answer is YES.

I’m going one-on-one with today’s guest, Meg Wheeler. She’s a student in my List to Launch Lab, and she’s toying with the same course questions that you might be facing in your own business. How do you know you’re ready to offer a course? What should your course be about? And how do determine what your audience needs not what you think they need?

All that, plus more, going all the way from the basics through launch in this coaching session. If a course is on your mind, press play and listen in on this coaching session with a Goal Digger like you.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/oneonone/

251: 5 Things You Didn't Know About My Early Entrepreneur Days Apr 24, 2019

Maybe you’re sitting in our soul-crushing job thinking, “Life has more for me.” That was me in the early days. The windowless corporate office days. The early entrepreneur days asking myself if I could really make it happen.

You don’t know much about how I really got my start or what those early days looked like for me… You’ve heard the story about my $300 Craigslist camera but I want to dive into my reality as I took a leap into the world of entrepreneurship.

Maybe, just maybe you’re sitting where I was those years ago, wanting more but not even sure what “more” could look like or if you could make it happen. So let me pull back the curtain and welcome you into the life of 23-year old Jenna who believed there was more for her out there but could have never dreamed what was ahead… I’m holding nothing back, are you ready?

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/earlydays/

250: Unscripted: A Call with My Business Coach Apr 22, 2019

I’m on a total high right now. It’s how I always feel after a call with my business coach. I’ve taken courses and joined masterminds and chosen my mentors carefully. Did you know every coach I’ve ever hired has been led by a male?

Enter: Dean Graziosi. I saw Dean speak about a year ago, and even though he’s been in this game for a few decades, he still lights up when he talks about what he does. I never stop learning or investing in my development and these calls keep me moving forward.

I always record our calls (because I seriously cannot scribble notes fast enough!) so I’m peeling back the curtain big time and letting you listen into a session so you can hear what it’s like to be coached and what I am asking.

It’s kind of like the old-school landline days when you could pick up the phone and listen to your parents talk from the other room… Except it’s an unscripted, raw, and unedited call with the business coach that always leaves me fired up and focused.

I get really open and honest about where I’m at, the feeling of contentedness, my fear of selling, and MORE.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/dean/

A Conversation with Tony Robbins Apr 19, 2019

I have never sat up to the mic with a male guest. Until today. I’m ending the all-female streak in this bonus episode because I know this guest brings with him a truly transformational message and a reputation in the world of business that precedes him. Today I welcome Tony Robbins to The Goal Digger Podcast.

Tony Robbins is an entrepreneur, a best-selling author and philanthropist, and the number one Life and Business Strategist in the country. More than 50 million people have enjoyed the warmth, humor, and transformational power of Tony’s business and personal development events, webinars, and one-on-one coaching. Tony helps people live a healthier, wealthier, more fulfilling, passionate and purposeful life, and close the gap between where they are and where they want to be.

I’m talking to Tony about how we, as women, can step up to the plate, the 5 steps needed to really make change, why sometimes it takes investing in ourselves to truly transform. His closing call out to ladies gave me goosebumps. Listen in on our conversation.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/tonyrobbins/

249: 5 Ways to Boost Your Bookings Apr 17, 2019

Your calendar is empty. Some people might LOVE all that blank space, meaning it’s more free time. But if you’re a photographer or other service-based entrepreneur, I’m guessing an empty calendar makes you feel the opposite. No bookings, no money… Alllll the stress.

If you rely on booking clients in your business, whether you’re a photographer, calligrapher, florist, wedding planner or something similar, and you’re in a slow booking season, this is your episode. And heck, if you’re none of those things, you can still pick up some really great tips on how to generate interest in whatever you’re selling, so don’t go anywhere, k?

I’m walking you through the 5 main strategies I used to fill my calendar each year so I could rest easy knowing that I had hit both my client workload and income goals. These 5 tips could not only help you boost your bookings but can also guide you in creating a marketing plan. Stop stressing about when your next paycheck or contract will come in and press play.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/boost

248: Personal Brand vs. Private Life: Let's Discuss Apr 15, 2019

Boundaries. Is there such a thing? As we’re building our businesses, creating our personal brands, and sharing the good, bad, and *real* moments on social media, where is the line between our public and private lives anymore?

We scrapped the interview questions for an honest conversation with our guest today, Kate Arends. She created the lifestyle brand Wit & Delight and what started as a personal project to get to know herself became a resource for her 3.3 million followers to feel less alone in the ups and downs of their journey through life.

She shares food, design, and travel, and publishes deeply personal essays to explore her journey through divorce, mental illness, and an undiagnosed learning disability.

Through it all, Kate expertly crafted a deeply personal brand with a focus on her passions. I ask her about the whole process, how she creates boundaries while maintaining a brand that is so personal, and what she would do if she started over today.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/katearends/

247: How to Pivot When You're No Longer Passionate Apr 10, 2019

A $300 Craigslist camera launched my photography career and turned into all of this. Stop me if you’ve heard this one… I’ve told it a million times because it’s a reminder of how I got this whole thing going.

When I speak to entrepreneurs, many aren’t sure they want to be doing what they are currently doing ten years from now. Wedding photography wasn’t something I could see myself doing 10, 20 years down the road. But I made a powerful pivot and what came next was my dream business.

In this episode I get into the HOW of my pivot and hopefully inspire you to start thinking about what’s next for you. You don’t have to back yourself into a corner, I want you to already be thinking forward about the next step so that when your passion fades, you’ve got a powerful pivot ready to propel you forward without sacrificing profits.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/pivot/

246: HIT RECORD: Tips to Incorporate Video TODAY Apr 08, 2019

I dare you to post a video to your Instagram Stories right now. Show up, wherever and however you are, and talk to your audience. Is your heart nervously racing at the thought? I’m with you… Video is scary! We might feel comfortable posting a selfie after some editing and applying our favorite filters and presets but video? So much more difficult to SHOW UP in that way.

But video is important. We’re getting clear signs every day that if we’re not using video for our businesses, we better start. Today’s guest, Sunny Lenarduzzi has nearly a decade of experience in creating thriving brand strategies using social media and video marketing. When I wanted to dig deeper into the struggle of feeling comfortable on camera (for selfish reasons, really, I could use some help in this area) I knew Sunny would be the best guest to offer actionable tips to make us ALL want to show up on video for our businesses.

Does it feel corny to say Lights, Camera, Action? I already said it anyway… So here we go! We even have a challenge for you! You in?

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sunny/

245: The 5 BIG Mistakes You're Currently Making Apr 03, 2019

There’s so much information out there, isn’t there? You’re constantly feeling like a chicken with your head cut off and wondering if anything you’re doing is RIGHT. Sound familiar? If you’re feeling that way right now, I want you to take a deep breath, pat yourself on the back, and remind yourself that doing ANYTHING is better than doing nothing.

This episode is dedicated to the top 5 mistakes I see entrepreneurs making right now (and hey, they are mistakes I find myself making too, so I’m not guiltless!) Let me walk you through the 5 biggies and give you solutions to stop making these silly mistakes with your time, your money, your words, and your beliefs. It’s time for you to get to work and I want you to do it with confidence that you’re not messing up… Because you, my friend, are anything but a mess up!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/bigmistakes/

244: Launch Your Dream Biz in Just 90 Minutes Per Day Apr 01, 2019

Have 90 minutes of time today to devote to your dreams? What if one tiny act of kindness could change a life?

Today’s guest, Ashley Reale, built her entire business on that question, and she launched it with just 90 minutes a day as a stay at home mom with two kids under 4 years old.

You will love Ashley’s story of turning her hobby into a profitable endeavor (with limited spare time!) and how she continues to cultivate a passionate social media community around her products to keep her business growing. Consider this episode an audio love note.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/ashleyreale/

243: Don't Do These 3 Things on Instagram Mar 27, 2019

Oh Instagram, the app we are all trying to maneuver with grace and ease but behind the scenes we’re pulling out our hair, spending way too much time Googling things, and agonizing behind every image and caption -- and don’t even get me started about things like hashtags and IG stories, am I right?

As someone who has educated thousands of people on how to use the app better, I wanted to take a little time to tell ya the 3 trends that NEED to stop -- like yesterday -- because they are hurting you and not helping you on the platform. This isn’t an episode telling you to do MORE. Instead, it’s shedding a light on some frightening trends that are robbing you seeing results on Instagram. Are you ready? Let’s talk about the 3 things you need to stop doing on Instagram.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/stopinstagram/

242: The Secret to Happy Clients with Olivia Herrick Mar 25, 2019

The customer is always right. Sure, you know that, but as an artist how do you balance your own creativity AND give your clients exactly what they want? And what happens when “following your bliss” isn’t actually paying the bills?

This guest found the perfect balance of her own creativity and a client-centered strategy to really give the people what they want AND grow her business. Olivia Herrick is MY graphic designer, working on all things Jenna Kutcher, and she’s the artist behind the new Goal Digger branding that we launched at the beginning of 2019. Olivia calls herself a chronic creator, and today she’s sharing how she creates value for clients, the one thing she does EVERY morning, and how educating your clients can make you BOTH happier.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/olivia/

241: Our Best Instagram Tips EVER Mar 20, 2019

Instagram is my favorite tool to connect and engage with people, it’s my first handshake with thousands of potential new customers, and it allows me to share my story and leave my legacy one square at a time. Instagram is one of the MOST covered topics on Goal Digger and the top 10 list of our episodes is always dominated by the IG shows.

This episode of Goal Digger is like the Holy Grail of Instagram. A compilation of all the BEST Instagram advice ever shared on Goal Digger. My top tips and tricks, plus expert advice from guests like Kathleen Barnes of Carrie Bradshaw Lied, Puno of PeopleMap, and Jenni Radosevich of iSpy DIY, all in one place. Instagram is always changing, so I’ve even got some NEW tips from Christy Laurence, creator of the Instagram scheduling tool PLANN that we use on Team Jenna Kutcher.

From growing engagement to the secret behind my most liked posts and a cautionary word about Instagram pods… This episode has it all.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/bestofinstagram/

240: Where to Start: Building a Team Mar 18, 2019

Hiring a team is a big step for a small business. I always get questions like: How do I know when I need to hire someone? Can I really afford to hire someone? And how do I go about finding the perfect team member who will help me do better and make more?

Today’s guest, Joy Cho of Oh Joy! is an expert in hiring, managing, keeping, and leveraging a team to grow her business. She is holding nothing back and sharing her actionable tips and lessons learned with YOU. You might want to take notes on this one… it’s basically a bootcamp! Need to build a team but don’t know where to start? Drowning in work but not sure you can afford to hire someone? Scared to hand over your “baby?” We talk all about it in this episode.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/joycho/

239: How Being Decisive Leads to Success Mar 13, 2019

Decisions, decisions. Are you good at making them or do decisions fill you with fear and doubt?

I haven’t always been super decisive, in fact, in the past I would’ve categorized myself as a wishy-washy people pleaser. Can you relate with that? You want to make everyone happy so you let others make decisions for you, like where to eat for dinner or what movie to watch. Now Drew would probably argue that I’m a little TOO decisive, but I know what I want and now I don’t really waiver or question my decision.

I want to walk you through how I became a better decision maker, the things I ask myself when making big decisions, and how you can implement a few simple steps to become better at making decisions and ditch the doubt that sometimes comes with them. This one skill has saved me hours of deliberation and seasons of questioning, and it’s given me the clarity to say my best YESes!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/decisive/

238: Ask Jenna and Drew Anything Mar 11, 2019

Let me set the scene for you: When we recorded this episode I was still very much pregnant, Drew was wearing nothing but his underwear and a pair of socks, and one of our pups was sleeping on the dining room table. Keeping it real with you all.

Our last Ask Us Anything episode was one of your favorites, so here we are again, ready to answer your questions about pretty much anything. When I asked for your questions in the Goal Digger Insiders Facebook Group and the Goal Digger Podcast Instagram account, I have to admit, I was pretty surprised at what you wanted to know and how personal you wanted us to get. If you’re wondering how we balance this crazy entrepreneurial journey, keep each other smiling on the toughest days, how we knew each other were the one, or how many kids we want, this episode has the answers and so much more about US.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/askus/

237: The Personality Test We're Obsessed With (Enneagram) Mar 06, 2019

I’m a Type 3: The Achiever. If you’ve taken this personality assessment my team cannot live without, you know exactly what I’m talking about.

What is it? The enneagram! The enneagram assesses you as one of 9 types. Each of these types have a unique set of personality traits, strengths, and weaknesses and it is INSANELY accurate. My sister made my entire family take it last January, and the takeaways *actually* stuck with me throughout the year. I’m sharing how the enneagram has set me up for success in business, exposed weaknesses, how Drew and I have used it to grow in our marriage, how it clarified a lot of dynamics in our family, and ultimately how you can find out your enneagram assessment and use it to transform your life.

Take the assessment at jennakutcherblog.com/enneagram.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/enneagram/

236: The Power of Owning Your Story to Make a Difference Mar 04, 2019

Authenticity is more than posting the unedited, unfiltered photos on our feed. Today’s guest is a self-proclaimed authenticity advocate who believes sharing her truth, even the talking about the tough stuff out loud, can help other women feel like they aren’t alone. Sarah Herron was the first contestant on ABC’s The Bachelor with a physical disability, and although it didn’t end in her winning the final rose, she turned the sometimes tumultuous Bachelor experience into a new positive life purpose.

Sarah was born with Amniotic Band Syndrome, but it hasn’t stopped her from climbing mountains, skiing double black diamonds and even searching for love on television. This chat gets real and raw about her time on the show and how it was a catalyst for starting her nonprofit. This girl is THE example of finding positivity and purpose in challenging times.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sarahherron/

235: Course Creation: A Step by Step Guide Feb 27, 2019

A step-by-step guide to create an online course. This episode is your course for creating your own course!

Here’s the thing, you might already have the information it takes to create a course. You could be an expert in your area or niche, and you might take for granted the things that come so easily to you. Those skills that come easy? Teach them. Build a course teaching others how to do what you do.

The result is a new reputation as an expert and educator in your industry and a potential passive income stream so you could make money while you sleep. I’ll walk you through the logistics like picking a topic and a platform, my tips for smart pricing, and how to set yourself up for future success with your course.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/course/

234: What it's REALLY Like to Work for Jenna Kutcher Feb 25, 2019

Is managing The Goal Digger Podcast really a fulltime job? YUP. And this is the girl who does it...

Kylie toured spent a summer on the road with One Direction blogging and vlogging the concert experience for fans at home. She co-hosted a top rated radio morning show in her home state of Maine and now hosts her own weekend country radio show in NYC. This girl knows content and broadcasting, so I’m super excited to introduce her to you as manager of The Goal Digger Podcast!

One LinkedIn post lead me to Kylie, and with her killer Type A tendencies she keeps The Goal Digger Podcast running through even the biggest roadblocks (remember when we mysteriously disappeared from iTunes… that was Kylie’s first week on the job!)

We’re talking about what it’s REALLY like to work for me, what’s surprised her the most about the gig, and her tips for managing a big show with lots of moving parts.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/kylie/

233: What No One Tells You About "Success" Feb 20, 2019

I want to be super honest with you. My success changed my world.

Most women say they are equally afraid of success as they are afraid of failing… That says a lot. I want to preface the whole thing to say that I am so, so grateful for every ounce of success that has come my way, but my life has changed so much since I left the corporate world and started my own business back in 2012.

You ask about this a lot and I think it’s worth devoting an episode that’s real and vulnerable about my personal experience of growing a large brand, building a multimillion dollar company, and how it’s changed things for me, specifically how it’s affected my relationships.

I hope you’ll sprinkle some grace over everything I’m about to say, and know that I’m showing up to tackle something that I’ve been personally struggling with in hopes that it will help you to understand what success can REALLY look like behind the scenes.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/mysuccess/

232: Without a College Degree, She Landed This Dream Job Feb 18, 2019

Two full sleeves of tattoos, no college degree… And the Senior Vice President of Branding and Creative at ALEX AND ANI. Kate Richard proves that there is no official formula to achieving career success.

How do you know it’s time to rebrand? Is your brand ready to evolve with changing trends? Should you even let trends dictate the changes you make to your brand? How do you bring your day one fans with you as you evolve? Kate oversees the billion dollar label’s design, marketing, and branding departments, and is an expert on building a brand’s unique story and keeping fans connected as is evolves.

I’m asking Kate the big branding questions, but we’re also diving into her own not-so-typical career evolution. I am so excited for you to hear all the wisdom she brings to the show.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/katerichard/

231: How to Get People on Board With Your Business Feb 13, 2019

So you want to start a business but your husband isn’t on board.

It can be difficult to be a woman striving for more in her career: It goes against traditional gender roles, people can question your priorities, and it’s easy to feel like a workaholic compared to your peers… Not having that support, or even having resistance from your closest family and friends, presents a whole new hurdle to clear. So how do you do it? How do you navigate your relationships and get your husband, partner, BFF, or family on board with your big idea?

I’m breaking it down as a married woman, but no matter what stage of life you’re in, this episode will help you face the resistance when the people you love don’t really understand or fully get “it.”

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/onboard/

230: The Truth About Therapy (And If It's Right For You) Feb 11, 2019

It’s time to talk about mental health and normalize therapy. Today’s guest, Elyse Snipes, is a marriage and family therapist skilled at bringing practical solutions to everyday problems with a little creative magic and a whole lot of truth. She works with her patients to unlock their limiting beliefs and build a healthier narrative that makes room for healing, connection, and personal freedom… And she does it all from her restored 1953 vintage trailer parked on the beach.

I invited Elyse on the show because as entrepreneurs, we’re welcoming a bonus layer of expectation, stress, anxiety, and decision-making into our lives, and in order to be successful in our businesses, and our personal lives, we need tools to manage these often challenging hurdles. I love Elyse’s mission to normalize therapy, and do it a little different than I’ve ever seen before. If you have questions about therapy, or if you think you might benefit from working with a therapist but you don’t even know where to begin, Elyse will walk you through it in this episode.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/elyse/

229: How to Create the PERFECT Offer for Your Audience Feb 06, 2019

Need a lifeline? Your audience does and YOU can create the perfect offer for them.

We’ve all got something to offer. But is that *something* perfect for your audience? Will anyone even want it? Maybe you have a great idea that you want to get off the ground but have been stuck at the dreaming stage. Or maybe you’ve got so many ideas floating around your head but you’re just not sure which one your audience wants or needs most, and more importantly, will actually buy. It’s important that you’re putting the RIGHT things out there...

If you’re wondering how to create the perfect offer, I’ve got you covered. I’m going to walk you through my EXACT process for determining what to offer next in my business, whether it’s a product in the shop, a freebie, a mastermind, or a new course. What will you create next?

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/offer/

228: Become an Instagram Influencer with These Tips (Puno) Feb 04, 2019

Fact or fiction: Having tons of followers is the only way to get more partnership possibilities, more business opportunities, and by extension, more money.

That’s totally FICTION. In the social media world of buying followers and the dreaded follow-unfollow game, the quality of your engagement with your audience is way more valuable than getting that ‘K’ next to your follower count. Micro-influencers are crushing the game and building dedicated, engaged followings that brands are leaning into and wanting to target.

Puno is a digital entrepreneur and web designer. She founded @ilovecreatives, a platform for creatives to connect and she co-created PeopleMap.co, an Instagram marketing tool where you can strategically find, grow, and track your community. She’s also a YouTuber and takes the most epic photos with her cat.

If you’ve ever wondered if micro-influencer partnerships are the right choice to market your business, or if YOU are a micro-influencer and you want to attract more partnerships and opportunities, this episode is rich with the details you need.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/puno

227: How I Made 6-Figures in Affiliate Marketing in a Year Jan 30, 2019

We talk so much about building up your own business, but what would it look like if you could earn an income from selling another company’s product or service that you love? I’m sharing my top three tips to rock affiliate sales and how I made over 6-figures in one year just from promoting a few things that I really love a lot.

Do you want to start generating some income with affiliate marketing? This episode starts with the basics and covers everything from the different forms of affiliate marketing, how I navigate the affiliate marketing world, and the special responsibility that comes along with recommending products and services to your audience.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/affiliate/

226: The Secret to Keeping Your Customers with Emily Ley Jan 28, 2019

What if your business was built on a ONCE A YEAR product? This guest was featured in Forbes, Family Circle, Better Homes and Gardens, Good Housekeeping and HGTV.com (to name a few) and her products are carried in over 800 retail outlets across the world. The kicker? Her product is a “once a year” purchase.

Emily Ley is the founder of Simplified -- a brand of planners and organizational tools for busy women. She is an expert at keeping her clientele coming back year after year. She educates her customers about why they need HER product above the competition, and how to use it to the best of its ability.

Emily is teaching us how to stick out amongst the masses, create a cult following around your business, and how to turn followers into raving FANS.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/emilyley/

225: Answered: Is It Better To Be An Introvert or Extrovert Jan 23, 2019

Loner. Hermit. Recluse. Antisocial.

If you search introvert in a thesaurus you’ll find some of these words. Hermit wasn’t in there, but my mom called me that once, so there’s that. But look mom! Introverts can make friends and build big businesses, too!

Whether you’re an introvert or an extrovert, being an entrepreneur can teach you a LOT about yourself, your leadership style, and help you to hone in on your skills… But entrepreneurship also has a tendency to point out the areas where you don’t quite shine.

Is it better to be introverted and extroverted as an entrepreneur? Today I’m going to teach you how to maximize whichever one you are to rock your business! I’ll also break down how I feel like my journey in entrepreneurship has changed me and taken me from being an extremely extroverted girl to someone who is definitely and entirely introverted.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/introvertextrovert/

223: 5 Strategies That Add 5,000 Subscribers to My Email List Every Week Jan 16, 2019

EMAIL LIST BUILDING BOOTCAMP, live on air. Our email list grew by over 30,000 last month alone. Take that in for a second, because even I am having a hard time wrapping my brain around that number.

It’s a big number, but I’m not surprised we got there with the email strategies I’ve worked and reworked over the last year. I’ve fine-tuned our approach to reach my most dedicated, raving fans with exclusive content that captures them right in their inbox.

Just last week I dove into the 101 of email list building (Episode 221) and today I want to share some of the fresh new ways we’re growing my email list by over 5,000 each and every week so that YOU can use these strategies in your business too! Get ready, we’re going in(box)!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/growemail/

222: Paving Your Own Way in a Male Dominated Industry Jan 14, 2019

GIRL POWER! There are few industries more “male-dominated” than hunting and yet Eva Shockey has made a name for herself and found great success -- but not without some doubt, backlash, and beyond.

Eva has created a brand that started in the outdoor industry and rapidly expanded into the mainstream media. Eva’s new book is a memoir of adventure, skill, healthy living and finding life’s true calling. She launched her own collection with Cabela’s AND she’s the first woman to grace the cover of Field & Stream solo in over 30 years.

Today, she is going to teach us how to find your passion, chase what calls you (regardless of what people say), how to follow a family legacy while staying true to yourself, and how to be confident when you feel intimidated.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/eva/

221: What you REALLY Need to Know About Email Lists Jan 09, 2019

How big is YOUR list? Email marketing is my JAM. If you’re a fan of the show, you know I’m OBSESSED with email marketing… I mean, I’ve been talking about it for over two years and it never gets old. I’ll bet that “starting/growing an email list” has been on your goal board for awhile now.

Listen, I get it. Starting an email list seems overwhelming, like the learning curve is just too high to even get started and if you do get it up and running, what the heck do you have to talk about? I was in your shoes once and dragged my feet for a long time thinking my business was doing just fine as is.

The truth is, my email list is the #1 way I drive profits in my business (did I tell you I did $153k in sales by sending out just 3 emails? Yeah, that happened!) I’m spilling what you really need to know about email lists!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/email101/

220: There Aren't Really Failures: Here's Proof Jan 07, 2019

From paycheck to paycheck to mini fitness mogul.

Autumn Calabrese doesn’t believe in excuses – just hard work. Autumn takes a positive approach to training, motivating and inspiring her clients through even the toughest of workouts and takes the goals of her clients very seriously. Your struggles are her struggles and your wins, her wins. Maybe you’ve tried her workouts for yourself… Does 21 Day Fix, 21 Day Fix Extreme, and 80 Day Obsession sound familiar? Yup. I knew it would.

Challenges are a GREAT way to grow your following, create a movement, gain exposure, and ultimately, grow your business. Today, Autumn is going to teach us how she stuck out in a saturated market, the A to Z of developing a challenge, and how to use challenges to their full potential to grow your business.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/autumn/

219: What Worked, What Totally Sucked: A Review of 2018 Jan 02, 2019

THIS ROCKED, THIS SUCKED. C’mon, time travel with me for a minute.

We’re two days into 2019. First of all, HOW? Second of all, you should know that when I recorded today’s episode I was still rubbing my baby bump awaiting sweet Baby Kutcher’s arrival into the world. When I prepped for maternity leave and recorded almost three months of the podcast in advance, I still had a little time in 2018 to close out the year strong… And man, did I.

Today I’m recapping what rocked in 2018, and in the interest of full disclosure, what totally sucked. This year is going to look a LOT different for me, for Team Jenna Kutcher, and for The Goal Digger Podcast, and I’m letting you in on the never shared, behind the scenes of what we’ve got planned at GDP HQ.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/2018-review/

218: Stop Wondering About: Digital Products - Alexa Jean Dec 31, 2018

Mothers need their own clock. A clock with more than 24-hours. Can I get an AMEN?

Today’s guest knows the mom-time-warp all too well, so she created a product to serve that need. Alexa Brown is a 28-year old mommy of two (with one on the way!) and fitness enthusiast… But as a young mom, she knows how hard it can be to squeeze in a workout each day, let alone get motivated to make it happen.

With time, she learned the tried and true system of building your best body in the most effective and efficient way. To spread her innovative workout hacks and plans, she started selling ebooks. And that’s when the real business magic happened.

Alexa’s following and online shop are both wildly successful -- and she let me pick her brain on how to successfully make, sell, and market online products. It’s easy to blend in online, but Alexa has MASTERED the craft, and today she is going to teach you Online Products 101.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/alexa/

217: Conley Kate: A Birth Story Dec 26, 2018

On December 16th at 11:33PM, Jenna and Drew welcomed a perfect baby girl into the world and today they are sitting down to share the birth story of their little miracle baby, Conley Kate. If you’ve followed their journey for any length of time, you know that the road to becoming parents for the Kutchers hasn’t been easy. Today they share a story of hope, perseverance, and the way that they brought their baby girl into the world. From how labor and delivery went to the scary things that happened after baby Conley arrived to how the first few days of parents are going, join the Kutchers in this new season of life.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/conleykate/

216: She Saw a Need and She Created Her Dream Product Dec 24, 2018

Take a long look at your eyeshadow palette the next time you’re applying a little makeup. Do you ever think about what it takes to make it in the beauty industry? Today’s guest has achieved success on both sides of the biz: service and product.

Lauren Napier’s work has been seen all over magazines and TV, not to mention, she has worked with some of the world’s most famous celebrities including: Academy Award winners, civil rights activists, Olympic gold medalists, Billboard chart-toppers, a Beatle, and even an American President.

But with all of that service-based success, she transitioned to a product-based business. Now she is KILLING it with her line of facial cleansing and makeup remover wipes. Today, Lauren is teaching us the pros and cons of BOTH service and product-based industries, how to navigate a transition in your career, the secret to keeping lifelong clientele, and more.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/laurennapier/

215: Debt Free by 30 - How We Did It Dec 19, 2018

I was hesitant to record this show because our own financial situation looks a lot different than others… But when I shared the fact that we are entirely debt free -- we’re talking no student loans, no mortgage, no car payments, plus we bought two Hawaiian condos -- I got a ton of requests and questions about how we did it, how we planned for it, and my tips to reduce the debt you have!

It didn’t happen by chance. We worked hard to reach our debt-free goal, and I learned so much in the process that I want to share with you. Today’s episode is going to dive into how we achieved being entirely debt free before my 30th birthday. And for the record, we pulled off this feat when I was 29 and a half.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/debtfree/

214: Generate Passive Income through EBooks Dec 17, 2018

Passive income streams are my favorite income streams, what would it look like to make money while you slept? Today I have the expert on Ebooks to talk how she and her husband have sold over 100,000 of ‘em to fuel the their business.

I’m so excited to introduce you to one of my mastermind girls: Kelly McNelis. She makes this whole girl boss thing look effortless. Kelly is the wife, mother of five, and crockpot addict behind The Family Freezer. She shares healthy, simple, and budget-friendly recipes and she’s made a living off of selling ebooks online. Now she’s teaching us how to do the same!

Today Kelly is walking us through the A-to-Z of creating an ebook, marketing hacks to ensure your product gets seen (and purchased!), and her best advice if you’re contemplating an ebook venture. Who wants to make money while you sleep?

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/ebooks/

213: Let's Get Personal with Host Jenna Kutcher Dec 12, 2018

Can I tell you something? It’s kind of personal.

I’m letting my hair down and getting personal with you today. Today’s episode is a full Ask Jenna Anything session, and I’m diving into the deeper topics that YOU asked about, like: How do I move through difficult seasons to find joy? How do I build genuine relationships without fear of being hurt? What did my dating history look like pre-Drew Kutcher? How did I know I wanted get married at a young age? And why, oh why, don’t I like the world “hustle”?

Told ya. I’m not afraid to get personal with you… And I hope you’re tuning in today to learn a little more about me, the girl behind the mic.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/getpersonal/

212: What You'd Never Guess About Sam Ponder Dec 10, 2018

How was your football Sunday? I love it for the couch time, the nachos, and most of all, for watching today’s guest lead the show on Sunday NFL Countdown. I literally only watch her… not the games.

Samantha Ponder is the host of Sunday NFL Countdown, and before landing a spot at the coundtown desk, she did a lot of hard work (and made some crazy gambles) to get there. Sam Ponder has truly carved a name for herself in the male-dominated sports industry.

How did she do it? This episode will teach you how to make a name for yourself in WHATEVER industry you are in. Sam is sharing her tips to network, be bold, and create the path of your dreams.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sam/

211: 5 Things You Can Automate In Your Business Dec 05, 2018

If you’ve tuned into this podcast before, you know I’m a bit obsessed with the idea of automating your business. Whenever I’m creating something new, whether it’s a course, product, or service, the first thing I ask myself is “How can I automate this so it will be less work in the future?”

We can often overlook some of the smaller tasks in our business when it comes to automation, but in reality, these are the things we are doing over and over every single day. Let’s look at a few ways you can add automation in your business today. Start small and maybe you’ll get the automation bug like I did. Trust me — it will change your business and life.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/automate/

210: The #1 Change to Make For a Healthier You Dec 03, 2018

You don’t need to be a celebrity to get a lesson from a celebrity health coach… because the expert is right here! This entire episode is dedicated to teaching YOU how you can eat healthy, find time for yourself, and live your most-nourished life EVEN when you are doing allllll the boss things.

Kelly LeVeque is a celebrity health coach, holistic nutritionist and best-selling author with a high-profile client list boasting names like Jessica Alba, Jennifer Garner, Sophia Bush, Molly Sims, and Chelsea Handler. Today she’s spilling her best-kept secrets and giving us a lesson in getting healthy!

Today, you will learn Kelly’s super simple and super easy way to transform your diet with healthy options that DON’T take all day to prepare, her methods for sneaking in mini moments of self-care, and her advice for living a healthy, nourished life. If you’ve been looking for answers, you’ll find them here.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/kelly/

209: Why A Money Mindset Matters Nov 28, 2018

Money talks. Are you listening?

Money, money, money… talking about it can feel weird, but isn’t it the foundation of our whole life? It’s money that allows us to pay our rent, buy our groceries, see the world, feel secure, pay for healthcare... The list goes on. It’s easy to get wrapped up in the negative side of money and dwell on the those ugly and fearful feelings of greed or scarcity.

There is a different side to money that often gets overlooked (especially when you are a penny-pinching entrepreneur). You can feel empowered to make money, confident in your worth, and THANKFUL for the money in your life. Money doesn’t HAVE to have a negative connotation (and it shouldn’t!)

In today’s show I am going to teach you how to master your mindset, attract new wealth into your life, and transform your money mindset from start to finish.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOW NOTES: https://jennakutcherblog.com/money/

208: From Tragedy to Triumph (And Everything in Between) Nov 26, 2018

She is a three-time medalist and the most decorated Paralympic snowboarder in US history. Amy Purdy defied the odds throughout her life to accomplish some extraordinary things. Despite fighting for her life and losing both of her legs below the knees at the age of 19, her passion for living without limits carried her not only to the upper levels of athletics but onto the dance floor of Hollywood and well, well beyond. This girl even toured with OPRAH, and that’s not even the most impressive accomplishment on her long, long list.

I’m so inspired by Amy. When she went through one of the most traumatizing events I can imagine, she came out victorious on the other side -- but I know it couldn’t have been easy. How do we handle hard things, find the positives in a difficult situation, and cope with “losing” the career you planned on? In this episode, Amy shared what she *really* means when she wants you to LIVE INSPIRED. This one’s a tear jerker… in the best way.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/amy/

207: How to Batch Work (and Save Yourself Hours) Nov 21, 2018

You’re REALLY busy, right? Want to save yourself hours of time? Read on.

The facts: The average time spent on a task before losing focus is only 1 minute 15 seconds. Multitaskers reduce productivity by FORTY PERCENT across the board. When multitasking, it takes twice as long to accomplish a certain task AND it increases errors by 50%. Here’s the thing… we’re not REALLY multitasking. We are just switching our mind back and forth rapidly from one task to another, not giving either task our full attention.

Today’s episode is all about the method I use in my business to ditch the multitasking lifestyle and work ahead, plan with strategy, work efficiently, and have time off to truly REST. Wonder how I’m going to be able to take THREE MONTHS off for maternity leave? It’s all about BATCH WORKING, friend.

I can truly say how I approach work has transformed my business... but it wasn’t always easy or natural to me. Now that I have batch working down to a science, I’m sharing the entire process with you. Raise your hand if you’re a serial multitasker?

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/batchwork/

206: Rebecca Minkoff's Biggest Regret Nov 19, 2018

I felt a little star struck with today’s interview. You may know her for her subtly edgy designs and her industry leading luxury handbags, accessories, footwear and apparel around the world. She launched her brand in 2001 with an iconic capsule collection that landed her on The Tonight Show and she became an overnight sensation. Goal Diggers, Meet Rebecca Minkoff!

Today, Rebecca Minkoff is a global lifestyle brand that spans ready-to-wear, handbags and accessories, footwear, jewelry and watches, as well as men’s clothing under the label Uri Minkoff, in over 900 stores worldwide.

An industry leader, she is also an industry disruptor, pushing the boundaries of fashion and tech. Today I want to hear the REAL STORY of how this woman took her name and her talent… and turned it into an empire.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/rebecca/

205: Battle the Screen Addiction with These 5 Tips Nov 14, 2018

The unsettling stats about screen time…

The average smartphone uses their phone 2 hours 51 minutes per day. The average user clicks, swipes, and taps 2,617 times PER DAY. 47% of parents are concerned that their child is addicted to screens while, 89% of parents blame themselves. The amount of screen time per day — regardless of what the content is — goes hand in hand with the higher instances of depression.

Ever since smartphones came on the scene, they have become a constant presence in BOTH our professional and our personal lives. However, this constant sensory overload and overwhelm of information makes our thoughts scattered, impacts our feelings, and ultimately, shapes our LIVES. As a business woman, I want my work to be focused and intentional. From a personal perspective, I want to be present in my life. I want to really LIVE and not just refresh my feed every few minutes. I understand how difficult it can be to break our phone and screen habits, which is exactly why I wanted to make this episode full of TANGIBLE tips, tricks, and methods that will ensure that you can put the phone down, and keep your eyes up. Good news is you don’t need to look at your screen to listen to today’s episode... Well, maybe for a minute.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/screentime/

204: From Stay at Home Mom to a 100 Million Dollar Company Nov 12, 2018

You may have met her how I did: from her episode of NPR’s “How I Built This”. Or you may know her from her little business called DRYBAR! Today’s guest, Alli Webb, founded Drybar in 2010 after spending 15 years as a professional stylist. At first it was a side hustle -- she would do weekly blowouts for her mommy friends. Word spread fast and she expanded her mobile operation into the first brick and mortar Drybar location. Fast forward to 2018… 107 Drybar locations and counting.

Today, we are going to learn how Alli turned a niche into a full-blown empire in 8 years time. If you are in the beginning stages of dreaming up a business, and wondering how the heck to make a niche business SUSTAINABLE, how to attract clientele, if franchising is a good idea, and MORE, then this episode is packed with the insight you need. You know how I always say there are riches in the niches? Today’s episode proves that. Are ya listening today? Bonus points if you’re listening while getting a blowout.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/alli/

203: You've Been Dying to Know THIS About Instagram Nov 07, 2018

Do you have a love/hate relationship with Instagram! Yeah, I hear ya. Today is dedicated to one of my favorite things, Instagram!

I get it, this app can make your head spin with algorithms and cohesive feeds and trying to get people to actually engaged and don’t even get me started on the dreaded follow/unfollow game… but I don’t want you to miss the magic that is Instagram (ahem, FREE exposure for you and your dreams!)

It’s safe to say I have learned a thing or two (...or a million) about this app since growing my following from 0 to over 600,000 in just a few years, which is why I wanted to answer your biggest questions.

If you’re wondering how the heck to up your engagement, WHEN you should post, hacks to turning followers into paying clients, and SO MUCH MORE, this episode for YOU! I took every single one of these questions from YOU. Was your question answered on air? Get listening to find out.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://www.jennakutcherblog.com/insta-answers/

202: Behind the Scenes with Lauren Scruggs Kennedy Nov 05, 2018

An accident changed her life, but she didn’t let it stop her and I’ll tell ya: there is SO much more to her story. While a part of her story comes from a scary place, she managed to turn her mess into her message.

My friend Lauren Scruggs Kennedy is a staple in fashion. She spent time interning in wardrobe for the CW’s Gossip Girl, the Michael Kors showroom, and reporting for New York, Paris, and Montreal Fashion Weeks. She’s published two books and along with Bethany Hamilton launched a yearly retreat for girls who have lost a limb. As if that wasn’t amazing enough, she has a foundation, a dry shampoo line, and a booming blog.

Lauren and I are talking ALL the things: her accident, how she pressed onward, what it is *really* like having such a deeply personal brand, why she is so committed to giving back, how she juggles it all and how YOU can learn from her!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://www.jennakutcherblog.com/lauren/

201: What It's REALLY Like to Run An Airbnb Oct 31, 2018

Surprise! We purchased a second condo in Hawaii, sight unseen. We’re back on island getting it all Kutcher-ified and ready for YOU. I never thought we would be real estate moguls or own a rental property, especially two in Hawaii…

Today I want to walk you through why we made the decision to invest in Kutcher Condo Number 2, what our plan is for the future, how it’s been renting our property out, and why we love real estate. This episode is packed with all the realness when it comes to being an AirBnb host.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://www.jennakutcherblog.com/airbnb/

200: Not Feeling Creative? Listen to This Oct 29, 2018

Raise your hand if you’ve hit that creativity wall and it’s only Monday. This will help! Today, beautiful business boss AND mother Taylor Sterling is teaching us how to stay creative and inspired when your passion becomes your work.

Taylor is the founder and creative director of Glitter Guide. She’s has always had a thing for fashion, beauty and art. While working a day job as financial advisor recruiter, Taylor was laid off. That’s when she decided (or was forced) to take a leap and launch Glitter Guide. Fast-forward six years and Glitter Guide is a go-to resource for women all over the world.

Taylor is spilling the details on her daily workflow for productivity while you juggle allllll of your projects. She’s the expert on staying inspired and creative during the stressful times, turning your passion into profit, and simply managing life.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://www.jennakutcherblog.com/taylor/

199: The Top 10 Episodes You HAVE to Listen To Oct 24, 2018

Goal Digger Podcast is celebrating the 200TH episode! If we had a cake, that’d be a lot of candles. There’s no better way to CELEBRATE this milestone than sharing the 10 most downloaded, most listened to, and most impactful episodes to hit your earbuds.

These episodes were the biggest game changers, and I couldn’t resist recapping them in hopes that you’ll go back and relive the magic, too! These episodes are in no particular order, but individually and collectively, were hands down the TOP 10 episodes and I want to make sure you didn’t miss them. From the most popular shows all about Instagram, to handling the haters, tackling criticism, getting paid as an entrepreneur, and an impressive line-up of guests, these episodes have it all.

Let this be your encouragement to go back into the archives and hit PLAY.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/200/

198: How She Did It: Turning A Podcast Into A Full-Time Career Oct 22, 2018

Wanna start a podcast? This might be the sign you’ve been waiting for. Our girl Nicaila Matthews Okome is the Creator and host of Side Hustle Pro Podcast, the first and only podcast to spotlight bold, black women entrepreneurs who have scaled from side hustle to profitable business.

Nicaila is sharing what *exactly* it takes to be a podcaster, what the financial situation of podcasting looks like, how to land your dream guests, what the early days looked like and how to turn this “hustle” into a full-time job! It’s safe to say, this woman is AN EXPERT on podcasting and how to make a show sustainable, popular, and profitable.

It’s so much more than just sitting in front of a microphone! Yeah, we’re spilling the beans.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/nicaila/

197: 5 Quick Ways to Update Your Website Oct 17, 2018

“Hey girl, it’s me, your website. I could use a little love.” Does just hearing this give you hives because you know it’s true? Your website is feeling neglected, alone, and sad…

I always say social media should be the handshake and invitation to continue the conversation somewhere else… and that somewhere else is likely your website. We just did an overhaul on my blog and I’m sharing what we did to make it AWESOME.

Today I’m spilling 5 ways you can update your website that will make the biggest impact on converting visitors to actual fans and paying clients.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://www.jennakutcherblog.com/website

196: Turning Your Mess into Your Message with Jamie Grace Oct 15, 2018

Have you struggled with belonging? With feeling alone? Diagnosed with Tourette Syndrome, ADHD, OCD, and anxiety at the age of 11, Jamie Grace navigated life on her own terms with resilience and dedication, building a platform to help others navigate the most challenging facets of life through her music and words.

When Jamie Grace was 14, she created YouTube channels for her music and her platform, “ImAFighter” that captured the attention of record labels and producers. At 19, she was nominated for a Grammy Award, Billboard Award and was recognized at the Dove Awards as New Artist of the Year. At just 26-years old, now independent artist Jamie Grace has four number 1 radio singles, many nominations as a singer-songwriter, and millions of views on her weekly Youtube videos.

Jamie Grace encourages millions who struggle with belonging, mental illness, feeling alone, and the most difficult aspects of life to find joy amidst their pain. She is a voice that speaks truth and vulnerably, and creates community in one of the most pure ways I’ve ever seen. Today, Jamie is going to teach us how to speak authentically, share our struggles with others, embrace our own stories, and ultimately, move forward into our best selves.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://www.jennakutcherblog.com/jamie

195: 11 Never-Shared Secrets to Pitching Yourself Oct 10, 2018

Pitching yourself is one of THE best ways to create opportunities… but it can get tricky. Today, I’m focusing on the secrets that are rarely taught but can make a GIANT impact if you want to land sponsorships, make new connections, score a job, book that client… You name it. Whatever it is, it usually starts with a rock-solid PITCH!

If you aren’t pitching yourself to companies or business opportunities yet, it’s FINALLY time to get on board. And if you are… it’s time to make sure your pitches are delivering to their full potential.

With technology and so much online communication, pitching yourself and your services is evolving! This episode will teach you how to reach your dream clients and your perfect audience. Don’t be intimidated! I’m laying it all out for you.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/pitch/

194: Why "No" Isn't a Negative Word with Iskra Lawrence Oct 08, 2018

Goal Diggers, I have been dying to have this guest on the show since the very beginning. She is bold, authentic, beautiful, brilliant, and today she is HERE! Goal Diggers, you probably already know and adore her, but officially MEET Iskra Lawrence!

Iskra is a British model and a champion for #EveryBODYisBeautiful, body diversity and self-care. Iskra was told she was both “too big” for straight-size modeling and “not big enough” for plus-size modeling… but she has forged her own way. Now she is committed to reshaping the image of women in the media.

As a fellow Aerie #AerieREAL Role Model I have joined forces with Iskra to promote unretouched intimates, loungewear and swim campaigns to speak about body positivism. Iskra also serves as a brand ambassador for the National Eating Disorders Association, created the NEDA Inspires Award, and is working to generate awareness and support for individuals and families affected by eating disorders.

Safe to say this woman has made a name for herself in an industry where she was told NO… A lot. In this episode, Iskra will teach us how to carve our own path, find confidence during our darkest days, and continue on OUR path -- even when the world tells us no. Goal Diggers, don’t miss Iskra.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/iskra/

193: 10 Tips to Create Hype Around a Launch Oct 03, 2018

Got something to launch? Perhaps a new product, service, website, course, freebie, or business and you want to share it with your audience? You’ve worked so hard on this new thing and it’s so important to put some thought behind how you are going to reveal it to the world.

Far too often there’s not enough time and energy behind the steps for launching and too much focus on the creation process. People can get stuck on this last step. Striving for perfection can cause paralysis and leave us scrambling when it comes time to promote. Here’s the thing -- if it’s not launched well, no one is going to see it anyway.

We recently publicly launched one of my courses The Pinterest Lab and have so many takeaways from that experience. Today I want to share 10 ways you can create hype around something new and exciting in your business so that you can rock your next launch, big or small!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/hype/

192: Your Story Matters, Here's How to Own It Oct 01, 2018

Lucia Pador is a super woman. You may know her from her work at Utterly Engaged, or more recently, her transition into helping others tell their stories and tell them well. Lucia is in my mastermind this year, and I have been AMAZED at how she can curate, visually story-tell, and manage Utterly Engaged flawlessly, while also working on her newest project which will help entrepreneurs tell their own story and leave a true legacy.

Lucia is a daughter of immigrant parents who escaped a Communist war-torn country, moving from one refugee camp to another, to finally planting their roots in Southern California and building a beautiful life and business. After 30+ years of providing for their family through his art, Lucia’s father unexpectedly passed away. It was not until after he left this world did she finally see first hand how much of legacy he left behind. Without social media, she was blown away by the impact his art left behind that had spread across continents and oceans. Remembering what she learned from him, and combining her love for storytelling, social media, design and modern marketing, she is on a mission to help others spread their message, art, and creations through the most impactful and meaningful way.

I know a lot of entrepreneurs love what they do, but struggle finding clarity, direction, and the know-how to share their message and stand out. I am lucky to have to have THE expert, Lucia Pador to teach us not only how to market ourselves well but to own our stories (even the messy parts!)

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/lucia/

191: How I Made $218,000 on Shopify in ONE Year Sep 26, 2018

It’s been a little over a year since I opened my online shop: Shop Jenna Kutcher. It’s been a crazy, beautiful addition to my business and it’s been something I’ve been digging into as we’ve navigated this season of life because having an online digital store has been an incredible addition to my business for a few big reasons.

I love having our shop because:

1. I have created resources that have helped me that are now available for everyone to enjoy and use. Why hide all the templates and tools I had built for my business that had attributed to my success? It’s been awesome to say: are you struggling with xyz? I have a resource for this exact thing.

2. It gives me the chance to reach my people with offers that are more accessible for those not ready to take a course or not in a financial place to purchase a full course or system. I love being able to sell well priced products that can help change businesses and give people the tools that they might not be able to purchase elsewhere.

3. It is 90% automated and digital which means we can serve our clients quickly, it’s open and available all the time, and most of it is run through automation which means less work on our part to get people what they need and to deliver a good client experience without having to be attached to every single sale. Have you thought about starting a Shopify shop? Today I am going to walk you through how I've made over $218,000 in just ONE year.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/shopify

190: The Secret to Success as a Multi-Passionate Entrepreneur Sep 24, 2018

Katie Sturino is the queen of doing it ALL, and in such a poised, professional way! You may know her as, her signature, the size 12(ish) New Yorker who believes great style can look chic at any size. Her platform the12ishstyle.com to inspire girls like her who are stuck in size purgatory - not quite "plus size", not quite "straight-sized". Not only that, she is also the founder and CEO of Megababe Beauty, a women's comfort line that launched in June of 2017. AND if that wasn’t enough, she is the momma and social media guru behind the two insta-famous pups, Cheese and Muppet. Safe to say, she does it all-- and she does it so well!

I wanted Katie to come on for those of us that are running one business, but have an idea for a second… and a third… and you get the idea! I know how many of us are multi-passionate boss babes, and I wanted to hear first-hand from someone that is managing multiple businesses so flawlessly! today Katie is going to teach us how to divide our time among projects, delegate resources, and balance our many passions! Speaking as a fellow multi-passionate girlboss, I think this episode is crazy valuable, and I learned SO much about making the most of all my passion projects! You ready to take your business (or businesses!) to the next level? Let’s dive on in!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/katie

189: How-to Plan a Maternity Leave (or Vacation) as an Entrepreneur Sep 19, 2018

It’s crazy to think that in a few short months, we’ll be welcoming a baby into our home and lives and everything will change. If you’ve followed our journey for a while, you know that our road to baby hasn’t been easy. Before we dive into how I am preparing for a true maternity leave, I want to share a little bit of how my business has transformed in the last 2.5 years while we were waiting and struggling to start our family... AND tell you the five big things I am doing to prepare for maternity leave:

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/maternity

188: Real Talk: How to Stand Up For What You Believe In Sep 17, 2018

I want to talk about it. The messy stuff, the embarrassing, the humiliating, the shameful… I want to talk about it. But it’s not always easy. You see, there are some BIG topics out there: body shaming, discrimination, inequality, war, oppression, shame, guilt…. But they aren’t always easy to address.

Insert: today’s guest. Alex LaRosa is a plus size model, blogger, and self love advocate based in Los Angeles… This Cali native is ready to share her message of self acceptance and personal growth. She has two major goals: to help other women become the most powerful version of themselves and to see these women represented in fashion. The launch of Visibly Plus Size is a result of Alex's unwavering belief that all different types of women (no matter their size, age, or the color of their skin) benefit from seeing images that represent them in the media.

Aside from her brilliant business and insane modelling skills, what also captured my eye is the way that Alex speaks about topics that matter. She recently caught my eye in an instagram comment section where there was a heated debate, and her responses were 1) respectful, but also informative and persuasive. I was so captivated by how this woman spoke up for what she believed that I knew I had to have her on the show. Goal Diggers, without any further adieu, welcome Alex Larosa!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/alex

187: My Worst Client Experiences and What They Taught Me Sep 12, 2018

Part of being an entrepreneur means putting on your customer service hat and serving people well - but what happens when things go bad? What implications does it have on not just your business but your life? And how do you pull yourself out of those situations and use them to sincerely grow? I’ll be honest, in my seven years of entrepreneurship, I can count these awful experiences on one hand - maybe two if I took some time to really remember the things that I’ve likely blocked from my memory but when I look back, those were some of the best growing moments in my business, even though those times were rough - like really rough. So today, I want to break down some of the worst experiences that have happened to me in as an entrepreneur and then shed a light on what I ultimately ended up learning the really hard way.

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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/worstclient

186: Conversations with my Mom Sep 10, 2018

My ultimate superwoman, my momma! My mom truly does it all: she is a mother of three (I have one brother and one sister), she has been married for 37 years, is a grandma to two (with two more on the way!), she has been a nurse for over 37 years and specifically a nursing instructor for 29. Not to mention, she coordinates my mastermind, is a Make A Wish granter, and is just generally the most positive, calming person you could ever be around!

Today, I wanted my mom to come in to discuss #allthethings like only a mother could do. Hearing what it was like being a working momma, how she found her path, what advice she has for me as I become a mom, what she *really* thinks of my career, and just ALL the mom goodness! Safe to say, I will treasure this episode forever-- without further adieu, my momma, Sue Shelerud!

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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/sue

185: The 3 Things I Did Right and WRONG as a Photographer Sep 05, 2018

Today I am sharing the 3 things I did right and wrong as a wedding photographer. After 7 years of being a full-time wedding photographer and shooting 130 weddings, I am retiring from weddings to free up more time to do the things I love – which soon will look like rocking a baby, spending weekends at home, and of course, creating content just like this to teach you!

I will always be a photographer though and I still plan to shoot. It’s just going to look a little bit different than it has…

As I reflect on a career that was filled with incredible couples and days spent documenting love and happiness, I realize that I have learned so much on this journey and today I get to share my biggest wins and the places where I really dropped the ball in the hopes that you can learn from my experiences.

Before we dive on it, if you’re a photographer or interesting in becoming one, I am I hosting a free master class between the dates of September 11th and September 13th. There are 5 different time slots you can sign up for, so head over to http://photowebinar.com/to save your seat for this free training as I’m going to be sharing the 3 biggest marketing hacks that helped me fill my calendar for all of those years!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/rightandwrong

184: 6 Photography Experts Share Their BEST Business Advice Sep 03, 2018

The mission of Goal Digger has always been to bring you THE best experts in the field, but what if I jampacked 6 experts into one episode?!

Over the last year I’ve got to spend time with these 6 women who are some of the most successful photographers out there. They’ve been in my mastermind and I’ve gotten to learn a lot from them in that time.

Each has agreed to give you a mini tutorial on the one secret that could absolutely transform your business (regardless if you are a photographer or not) from how to attract high-end clients all the way to how to write a blog post in 10 minutes – yes really!

For maximum benefit, head over to today’s show notes at http://jennakutcherblog.com/photographer101 in order to meet each of these women and to find links and learn more about how they build their own mega-successful photography businesses. This episode could completely change the way you are running your business, for the better!

Before we dive on it, I want to let you know that if you want to learn more from me, just like they have, we have 5 trainings coming up between September 11th and September 13th on 3 simple marketing hacks to fill up your photography calendar. Head over to http://photowebinar.com/to save your seat for this free training!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/photographer101

183: How-To Host A Challenge That Grows Your Biz for FREE Aug 29, 2018

Have you ever taken part in an online challenge? Whether it’s a work out challenge, an Instagram challenge, a clean eating, yoga, money or a clean house challenge - there is SOMETHING about challenges that I want to teach about today - because maybe your next big project could be hosting your very own challenge. There’s something about the momentum of doing things as a group, seeing results quickly and the comradery that makes free challenges successful and I want to help you harness the power of a challenge and use it to grow your reach and your profits.

Three years ago, I hosted my first challenge ever. I remember thinking that a challenge could be a good way to teach free content and get people on board with my strategies while also building a community that would allow me to intimately connect with the people I was trying to reach. My first challenge was a 7 day Instagram challenge where I sent challengers a prompt each day today I want to dissect what worked, what didn’t work, what to do if you want to host a challenge, and the biggest benefits that challenges can bring to your business!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/freechallenge

182: Social Media Influencer 101: Ask A Blogger ANYTHING Aug 27, 2018

There’s a first time for everything and today we are asking our guest YOUR questions! Goal Diggers, welcome to “Ask A Blogger ANYTHING!” I wanted this episode to be with an expert in the field and I couldn’t have found anyone better thaaaan….. Kathleen Barnes! This woman is the life and style blogger behind CarrieBradshawLied.com. After quickly realizing life as a twenty-something wasn’t as effortlessly fabulous and sprinkled with sparkle as Carrie Bradshaw led her to believe, the website was born in 2010. The blog flourished and Carrie Bradshaw Lied has been featured on The Today Show, Oprah.com, People StyleWatch, RealSimple.com, SouthernLiving.com, WhoWhatWear.com, New York Magazine's The Cut and more.

Safe to say we have an EXPERT and today Kathleen is going to teach you EVERYTHING you need to know about blogging.If you’re wondering how the heck to even start, drive traffic to your content, GET SPONSORSHIPS, or how to *actually* make this career a sustainable source of income, you’re in the right place…. Without further delay, ASK A BLOGGER ANYTHING!

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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/kathleen

181: Beat The Algorithm: How To Rock Your Instagram Stories Aug 22, 2018

Goal Diggers, we all know social media is one of THE best ways to get word out there about your business… but sometimes it can get tricky. Today, I wanted to focus on one specific facet of social media that rarely gets taught but can make a GIANT impact on how you’re engaging with your audience: How to ROCK your instagram stories! If you are not utilizing IG stories yet, it’s FINALLY time to get on board. And if you are… it’s time to make sure you are using it to its full potential because it is one of the most unique, impactful ways to move your business forward, engage with your fans in an authentic way, and expand your connection with your followers.

Live video is a newer feature in the social media world and with additions like IGTV happening, it’s clear Instagram is sending us a message that if we aren’t using video yet, we better figure out our strategy with it. Essentially, we have a few different options to record ourselves, publish it, and chat with your followers/potential clients. It can be intimidating absolutely, but it is so incredible because it allows you to connect with your audience in real time (and beyond!) and adds an irreplaceable level of humanness and uniqueness to your brand. You essentially get to draw in your potential clients and spread your message in authentic way for free!

Let’s dig in and get specific on the strategy around IG stories and many ways to utilize this feature— from swipe ups, photos, graphics, text overlay, live video, featured stories and MORE! You can use it from your personal or you business page, but regardless, there are certain tips to making sure your message gets across and properly received!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/instastory

180: What No One Tells You About Being a Mom and Running a Biz Aug 20, 2018

This is a GAME CHANGER for any ambitious lady out there that wants both career success and a family. Today, we are having a beautiful business boss and mother on the show to tell us about how she balances both the role of “mom” and “CEO”.

Audrey Roloff is a fiery redhead from Portland, Oregon. Audrey shares life, faith, and motherhood on her blog aujpoj.com. She is passionate about motivating women to always believe in the more that is within them, and she spreads this mission through her devotionals and clothing line. She is also the co-founder of Beating50Percent.com, a marriage ministry, with her husband Jeremy. Audrey married Jeremy Roloff co-star of Little People Big World, and their wedding was nationally televised - reaching over 2 million viewers. Since then, they have shared their lives with us on the tv show, along with social media, and through their writings.

She recently welcomed a new little babe, Ember, into her story and today she is going to teach us that motherhood and business are NOT mutually exclusive! In this episode, you will learn how to know when the time's “right” for bringing family into the world, the secret to balancing motherhood and CEO titles, how to prepare for a baby on the way, and how YOU can give yourself grace in the juggle of momma and girl boss! If you are a momma, dreaming of becoming a momma, or just ready to hear one heck of a story, you can’t miss this!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/audrey

179: A Step by Step Guide To Start Your Own Podcast Aug 15, 2018

PODCASTING FOR DUMMIES. If you're considering starting a podcast, wondering what goes into podcasting, or just curious about our behind-the-scenes of this show, this episode is for you! I want to be open about the nitty gritty process of starting a podcast from A to Z and let you in on how you can start one of your own!

I’ll admit, starting a podcast is one of the vaguest things in the world. I spent so many days on google trying to find details on things like “How do I get onto iTunes” or “who makes my intro?” It’s still a relatively new “thing”, so you feel a little lost when starting. How do I pick my topic? Demographic? Show name? How the heck do I get a theme song? How do I record it?

Safe to say there are a million and one questions and today we will be covering how we started this “little” show that’s grown into one of the biggest pieces of my business. It’s crazy to think that this started less than two years ago and we have already cracked the top 5 out of ALL business shows and top 50 of ALL podcasts. For reference there are over a billion subscriptions spread across 250,000 unique podcasts in more than 100 languages, and that more than 8 million episodes have been published in the iTunes Store to date. Like, that’s insane. But in order to thrive, you have to start with a foundation, and today I am going to teach you how to do JUST that!

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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/podcasting101

178: The #1 Way to Be More Inclusive Aug 13, 2018

Wow, wow, wow. This guest. Her mission… Brit Barron is the co-founder of Other Dreamers Culture Consultants and a speaker, writer and diversity and inclusion trainer. Brit spends a lot of time thinking about and talking about how race, gender and sexuality and spirituality interact with our everyday lives and our work. Brit is obsessed with finding new ways to connect people and things that have been told they should not go together. She has a bachelors and masters degrees in psychology and is probably already analyzing me as I type this!

Brit has spoken all over the country, she has a TED talk about Beyonce and race in America and she is ready to share her expertise with you! I was introduced to you by the women dynamo Emily Sexton (remember her LIFE CHANGING episode?!). Emily consulted Brit to ensure that her business was casting a wide net and ensuring that every woman felt heard, seen, and valued. And wow, is Brit the perfect person for the job! In this episode you will learn how to easily cultivate a network of connection and support, pioneer change and inclusion in your workplace (...and your life!), find genuine community, tackle the “hard” topics, and how to truly live a life that exemplifies “community over competition.” You in?

"At the end of the day, we are BETTER TOGETHER than separate. Governments with more women involved have higher rates of peace. Companies with higher amounts of people with color in leadership, do better economically because they reach more markets... so yes, we are better together. But first, we have to deal with why those people weren't at the table to begin with." Simply put, Brit knows her stuff. She is an expert on inclusion: from her unique personal perspective to statistics all the way to tangible action steps, Brit is reminding us every day that "people matter." Always, and in all ways.

This. Woman. Boundary-breaking, unifying, inspiring... every possible positive adjective I could write. She is something so rare and the way that she talks about things that matter is so inspiring to me. Goal Diggers, the magic in this episode could change your life- and I know I always say this, but you cannot miss it. Like really, click "play" now. Okay? Okay :)

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/brit

177: The Entrepreneur's Guide To SEO: How-to, Hacks, and Tricks to Get Traffic Aug 08, 2018

SEO. Search Engine Optimization. It makes many of us want to put our head in the sand and pretend it doesn’t exist, am I right? I’m guilty of having done that for years until I realized it’s not as scary as we’ve made it out to be and there are some major benefits that can come from some simple implementation on your end. So today I want to break it down and demystify this topic for all of you - because it’s time to put some strategy behind our search engine results.

Search Engine Optimization basically means the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. SEO can be a really complex topic to cover (especially on a podcast!) so my goal today is breaking it down to the basics, tell you where best to invest your time, and prove to you that it’s not so scary so you take action and get started. In my experience, even starting out small with a simple strategy can make a big impact on the traffic that is coming to your website…. Because what good is a website if no one knows it exists?

Let me give it to ya straight: this blog post is only the outline of this show. To get the full impact of this show, I recommend reading along with this blog and writing down all the specific details to maximize your SEO journey.

If you hit play on this episode, my guess is you already know you need to be doing this - so let’s not ignore it anymore - ok?

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/seo

176: The Truth About Mental Health and Entrepreneurship with Jen Gotch Aug 06, 2018

I have been waiting to have this guest on for what feels like FOREVER. Jen Gotch is the epitome of a girl boss as she founded ban.do with a friend in 2008 and with no prior business experience, was able to transform it from a small, vintage, one-of-a-kind hair accessories company into a multimillion-dollar brand within years. after a long (and winding) road of jobs that led her to where she is today, she’s now the chief creative officer and fearless leader of the ban.do team.

On top of that, she is a fierce mental health advocate and I am so excited to hear her inspiring messages surrounding both business and life. In this episode, you will learn how Jen got her amazing start to ban.do, but also why her current mission is spreading awareness about mental health. Find out how why Jen thinks entrepreneurs are specifically challenged by mental health concerns, tangible way that we can be there for one another, how to actually TALK about such an “uncomfortable topic”, create change, and create community. Goal Diggers, this episode is about to remind you that everything you are feeling today is OKAY. You are not alone and we are all in this together.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jen

175: Ask Jenna Anything... About Our Pregnancy Journey! Aug 01, 2018

“Ask Jenna (and Drew!) Anything!” You guys loved our last episode about marriage, and this time we thought we would answer about another topic very special to us… this pregnancy! Many of you have walked with us through our miscarriage journey, and we still want to invite you in during this new stage!

We are fully covering ALL the nitty gritty details of your questions… If you’re wondering how we found out we were pregnant, the journey of fertility, or if we are finding out the gender, then this episode is for you!

This episode was totally unscripted, uninhibited, and truly showed what life is like behind the scenes at the Kutcher Household. As always, the questions that come straight from this community (was YOUR question answered on air?!) Cheers to YOU, my Goal Diggers!

Thank you for embarking on this crazy journey with us!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com

174: From Bachelorette To Business Lady: Kaitlyn Bristowe on Pivoting Jul 30, 2018

You might recognize her from a little show called… THE BACHELORETTE. But I promise, there is so much more to this wonderwoman’s story. Goal Diggers, meet Kaitlyn Bristowe. Known for her innate ability to captivate any audience, Kaitlyn is a natural born entertainer… and now business woman!

Since the end of her season, Kaitlyn has taken the social media, postcast, and business world by storm (with over 1M loyal Instagram followers) and continues to showcase her personality and unique perspective in so many ways.

And today we are going to talk about her launch into stardom and becoming a rock-solid business woman. While hearing her story is wayyyy too much fun on its own, you’ll also learn exactly how you too can transition with your career if you feel “boxed in”, easy strategies to handling critcisim, growing into your career, and so much more! (but, actually). This episode was ridiculously fun and full of twists and turns, and I can’t wait for you to hear it!

Okay, now I have to ask-- how many of you are die-hard Bachelorette fans like I am?! (Doesn’t it seem fitting that this episode is airing on a Monday?!)

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com

173: How to Batch Your Content for Instagram (and save HOURS) Jul 25, 2018

Let me give it to you straight-- listening to this episode will save you HOURS every week. Did I get your attention? Good!

Whether you are a social media guru or not, there’s no denying that Instagram can change the game of your business. BUT, it takes time. I remember It used to take me hosue trying to come up with the perfect, witty caption on the spot..

Hello?! What was I thinking?! In every other facet of my business, I plan nearly everything in advance: launches, weddings, conferences- why should my social media be any different? It took me a while to learn how to batch work my instagram, but now I can say that I can dream up an entire month’s worth of instagram content in just a handful of hours.

That’s right- no digging, searching, or feeling rushed to post. Every single day I wake up knowing exactly what photo is going up, what the caption is going to read, and when I am posting it. You ready to hear my fool-proof system and save yourself hours every week? Let’s dig in!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com

172: How to Live Your Truth in a World Telling Lies with Jessamyn Stanley Jul 23, 2018

Goal Diggers, I have been trying to get this powerhouse on the show FORVER, and it’s finally a reality! Meet Jessamyn Stanley! Miss Jessamyn is an internationally recognized yoga teacher, award-winning Instagram personality, and body-positive advocate. You may recognie her from Good Morning America, TIME, New York, Glamour, Shape, People… the list goes on.

I personally have LOVED following Jessamyn for so long-- the way that she speaks boldy and authentically, and always seems to be taking care of herself is so inspiring to me. I love how she carries herself and today she is going to teach us all about not fitting the “mold” in your career, priortizing self-care, and how to live life on our own terms!

To sum it up, Jessamyn is going to teach YOU how to listen to that little voice inside (and start living your dream life, today.)

Goal Diggers, let’s be honest today-- what is one thing your gut instinct is telling you lately?

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com

171: The 10 Biggest Mistakes I've Made In My Business Jul 18, 2018

Whoa, vulnerability alert…. NEW EPISODE: The 10 Biggest Mistakes I’ve Made In My Business

I’m a true believer that taking action in our businesses is one of the most important priorities we can make. I hear business owners agonize over what to do so much that they become stuck and don’t make any decision at all…. but that’s not me.

The worst thing that can happen is that we will make a mistake, learn from it, grow and move on. To prove this, today I’m going to talk about the 10 BIGGEST mistakes in my business and how I’ve worked through each mistake, used it to help me shape who I am and my beloved biz.

I’m not about only putting my best foot forward, hiding behind highlight reels or pretending to have it all together… I’d rather be an open book to help you learn from my experience. Whew, this episode is no joke… You ready?

(This episode was so vulnerable for me so please tell me your biggest takeaway below so I can feel like I didn’t just share all of that for nothing!)

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/mistakes

170: How She Did It: Building Oprah (and her dream life!) Jul 16, 2018

Sheri Salata, guys. What. A. Lady! You may know her as the past executive Producer of the Oprah Winfrey Show and former Co-President of Harpo Studios and OWN, but Sheri’s current venture is just as exciting!

Her action-packed days as Executive Producer on The Oprah Winfrey Show have come to a close when she chose to leave to co-found her own company, STORY, a media company producing print, digital, and live event content...

Sheri has been named one of Fast Company’s 100 Most Creative People in Business, The Hollywood Reporter’s Women in Entertainment Power 100 and the 2017 Feminist Press Power Award winners. She is also a co-host of the popular podcast series “This is Fifty” where she summarizes mid-life as she sets out to make the rest of her dreams come true.

Today, I asked Sheri to come on because (let’s be real!) I just want to hear her story! So many facets of her life are inspiring to me! How she worked her way up working for Oprah, what it takes to “make it” in a media world, her work ethic, her creativity, and ultimately, what it was like leaving such a comfortable, well-known job to pursue her own path! Giddy up, Goal Diggers, because you are about to hear one amazing story!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/sheri

169: 5 Emotions Every Girl Boss Experiences Jul 11, 2018

I am not going to sugar coat it-- this dream chasing this is hard. And beautiful. And freeing. And stressful. Safe to say that there are SO many emotions tied to really “going for it” and today I am going to not only talk about the five emotions that EVERY girlboss has felt at one point.

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Not only are we going to dive into the emotions of being a driven woman, but give YOU tips on how to capitalize on these feelings when they come. Whether it is a seemingly negative trait or a positive, I am going to help you take control and use it for good! Ya ready?

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com

168: How to Gain Big Influence in 5 Easy Steps Jul 09, 2018

Goal Diggers, I am legitimately GIDDY to share this episode with you. Today, i am introducing you to one of the most magnetic women I know. Emily Sexton is a force to be reckoned with and I’ve been able to experience her magic first-hand in my mastermind group this year.

With a past career on Wall Street as a Vice President of Communications and Change Management, Emily brings her ‘win them over’ know-how, delightful enthusiasm and every day wit to encourage American consumers to use their purchasing power for good. From Wall Street to the streets with no name, you can now find Emily traveling in developing nations to find gorgeous new goods for her Downtown Raleigh Boutique + online shop, The Flourish Market. She is an overly obsessed dog mom, an unlikely Crossfitter, a contributor to The Huffington Post, and an avid believer that every woman is worthy of influence.

Today, Emily is going to teach us her signature topic: How to Influence Others. Goal Diggers, I cannot emphasize how important this episode is. Whether you are an entrepreneur, college student, or single mom, there is value in knowing how to communicate well, own your story, and connect with others in a powerful way. Goal diggers, I CANNOT wait for you to harness your inner voice and learn from this one in a million woman....

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com

167: 5 Trends I Found After Interviewing 100 Successful Women Jul 04, 2018

Can you believe it? I’ve interviewed over 100 powerhouse, insane, awesome women on this show and I wanted to sum up the big takeaways I’ve found from interviewing the women who inspire us daily. If you’ve been following along for a while you’ll know we have interviewed everyone from authors, influencers, CEOs, moms, athletes, and beyond!

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All of them with a unique story, all of them with an irreplaceable impact, but all of them with overlapping themes. The beauty of this episode? It will apply to YOU! There is no strict rulebook to success, but there are five key things that likely all of us will experience. And today? We are going to show you the 5 Trends I found After Interviewing 100 Women.... are you in?!

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GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/100women

166: From the Source: How to Rock Pinterest for Your Biz (For Free!) Jul 02, 2018

Talk about an EXPERT. We always do our best to bring you the top experts in a field, and today is no exception! We all know that pinterest can be a game changer in our business, and today we are inviting the amazing Yuka Ohishi onto our show to give us all the secrets to maximizing our reach while we pin!

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Yuka is a Creator Programs lead and International Program Manager at Pinterest. Today, we are hearing FROM THE SOURCE, how to use pinterest to change your business for the better!

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We're covering everything from the new Pinterest business profile to hashtags on Pinterest to current trends to take advantage of and answering all your burning Pinterest questions straight from the source. Without further adou, here we go!

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Are you ready to ROCK pinterest for you business?! Thought so!

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GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/yuka

165: How to Pay Yourself as an Entrepreneur Jun 27, 2018

YUP, THE TOPIC NO ONE EVER TALKS ABOUT… I’M GOIN’ THERE: How To Pay Yourself as an Entrepreneur

So you own your own business which means you’re the boss, and as the boss - you get to determine how much money you make. Awesome, right? Considering how often I get asked this question, it seems to be more stressful than awesome for most business owners.

If you ask the average entrepreneur what they make, they’ll likely tell you their profits for the year. “I made six figures last year” often means the BUSINESS made six figures. But what did you, the business owner pay yourself? And how do you come up with that number? And what should your business goals be to align with your personal salary goals?

Safe to say there are a lot of things to consider and I wanted to break down how we’ve figured this out (while working through the seasons of crazy and the seasons of slow). When I first started, I realized quickly that I would have seasons where I would make a lot of money and then seasons where it would be nothing and I knew that in order to be smart with my money, I wanted to figure out a way to make sure I felt comfortable in all seasons....

Want to find out how I did it?? Click the link in bio and get ready to learn how to ensure there are always $$$ in that bank account! (These tips and tricks will surprise you!)

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com

164: Crafting a Booming Business Around A Niche Need Jun 25, 2018

ATTENTION: THERE ARE RICHES IN THE NICHES: Danielle Walker is the beloved author of three New York Times best-selling cookbooks-- After being diagnosed with an autoimmune disease and suffering for many years, Danielle found health through dietary changes and shared her stories and recipes with the world...

With her openness and focused brand, she became a beacon of hope in the autoimmune world, and has been a leader in the Paleo and gluten-free movement for nearly ten years.

While I am a fellow gluten-free foodies, what also captivated me about Danielle is how she serves a niche audience so well. Not everyone suffers from autoimmune disease or intense dietary restrictions, but those who do, need someone to trust! Danielle has flawlessly created a thriving business that serves a smaller, niche audience.

Today, I am going to get the low-down on how we can all develop our own “signature” expertize, serve our clients well, and turn YOUR niche into a full-blown biz! If you think you must #DoItAll for your business to survive… this episode will change your mind.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOALDIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/danielle

163: 5 Easy Ways to Promote a Freebie and Grow Your List Jun 20, 2018

Ready to save HOURS every week?! We need to flip the script and instead of creating new content 90% of the time and marketing them 10%, we should be creating less and marketing them more. Last year we created over 50 new opt ins! Growing our email email list was our number one priority and so we created a ton of new material that quite honestly, didn’t all need to be made. I recently talked about how to create less content with more impact and today I want to take it a step further and show from start to finish how we continuously share one opt-in. This year we’re prioritizing working smarter (not harder) and have come up with a plan on how to share what’s already been created and get the most mileage out of our existing content. Whether you’re like us and are content creating machines, or if you have limited content and sometimes don’t know what else to share, today’s episode is going to walk you through 5 ways to promote your opt-in.

The sky is the limit with creatively sharing your content! Here are just a few ideas I can think of off the top of my head: create an FB ad pointing to your freebie, promote it on a podcast, collaborate with another freebie, target a different audience, etc. The point? I hope this episode inspired you to make the most of your content and work more on SHARING it to get the most bang for your buck! Goal Diggers, take this as your sign that it's officially time to work smarter, not harder.

FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ SHOWNOTES: http://jennakutcherblog.com/promote

162: How this Small Etsy Shop Owner Rose to the Top Jun 18, 2018

Before I give you the details on this Wonderwoman, I have to tell her how I met her.

If you hang out on the Goal Digger Instagram you’ll know that we often ask you what YOU, our listeners want to hear... and we really do listen! So many of you wanted to know more about selling products, designs, and creations on Etsy, and… enter Natalie Fugere! Natalie is a faithful Goal Digger, and after seeing all of your Etsy questions on the Instagram post, Natalie reached out and offered to teach us how to make it big on Etsy!

I loved how she presented herself and couldn’t help from swooning while looking at her shop! Natalie started an Etsy shop when she was just 18 with a ten dollar bill and a vision. Four years later and her business, The Painted Press, has gained national media attention, supports her and her family, and sits in the top 1% of all Etsy shops! It is her mission to provide an affordable, unique gift giving option and to support her team made up entirely of college and high school students. Beyond the beautiful trinkets, Natalie is a brilliant businesswoman and today she is going to teach you how to make it BIG on Etsy!

FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

SHOWNOTES: http://jennakutcherblog.com/natalie

161: This One is Dedicated to the Haters - Handling Criticism 101 Jun 13, 2018

If you’re pleasing everyone you’re probably pleasing no one - including yourself.

Here’s the thing, you are not going to be able to please everyone. These people that take the time to write you a mean message? They aren’t your people. Focus on the ones that are and the fact that everyone is not going to love you or your message is ok. It’s more than ok.

The more I do this, the more eyes I have on me, my life, my body, my business. Putting yourself out there open YOU up for criticism but I have to remind myself that when you’re doing the big, hard word, people will notice and sometimes it won’t be the RIGHT people but when you can sincerely learn to focus on the good, to keep your heart open, and to protect your energy to be poured into the right things, you’ll become more convicted in your message and you’ll be more prepared to fight for what you really believe in.

“You’re fat.”

“Unhealthy”

“Enough with the underwear pics… you’re a smart girl, you have more things to say, unfollowing.”

“Do you know that your eyebrows are way darker than your hair? You should change that.”

“How did YOU land such a good looking guy?”

“10 emails in 3 days? Go F** yourself. Way to f’in annoy potential clients. F’in idiot.”

“You’re way too aggressive, I’m out.”

You might think it’s all rainbows and butterflies over here in Jenna Kutcher land, and it’s true - we have the most supportive, loving and just all around amazing tribe. But. I’ve found where there is a success, ugly things can creep in and try to attack too. I love to say “More followers, more problems” and a lot of times, we’re fighting battles behind our screens that people never see. I want to dedicate this episode to the haters today and share how I handle criticism.

To prove I’m not invincible, I thought I’d read you some emails that have landed in my inbox. These were hard to find because my team does a good job protecting me from them, but here are a few we could dig up: (I’m thankful that we had to actually dig to find these because it’s a testament to the great people we have supporting us!!)

This episode is dedicated to getting you through the harsh feedback, trolling, and haters. This is for business women, for you, for me. Let's do this.

FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

SHOWNOTES: http://jennakutcherblog.com/haters

160: The BIG Secret To Making a Profit AND A Difference Jun 11, 2018

SURPRISE! Did you know that you can make a profit AND an impact with your business?

The two are not mutually exclusive and today we are talking to the beautiful and brilliant Jess Ekstrom, the founder and CEO of Headbands of Hope, a company she started as a junior in college in 2012. For every headband sold, a headband is given to a child with cancer. The company has been featured on the TODAY Show, Vanity Fair, Seventeen, Good Morning America and People Magazine.

These headbands have been worn and supported by celebrities such as Lauren Conrad, Lea Michele, and so many more! But most importantly, they've donated over 200,000 headbands to every children's hospital in the United States and 15 countries. Jess was named the Women's Health Magazine Ultimate Game Changer in 2017 and also received 'Entrepreneur of the Year' award from Atlantic BT. AND A Huffington Post article named her a "limit breaking female founder".

In this episode, you'll find out that you shouldn't have to choose between making a living and making a difference. She's passionate about helping others find those collision points and live a more purposeful life. Goal Diggers, without further adieu, Jess Ekstrom!

FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

SHOWNOTES: http://jennakutcherblog.com/jess

159: Keeping Up With The Kutchers Jun 06, 2018

Ask Jenna Anything with a major twist…. I present to you “Ask Jenna (and Drew!) ANYTHING”. Yup, that’ right. My husband, Drew, and I are about to dig into your questions revolving everything from marriage to personal all the way to business. (I fielded your questions from both the Goal Digger Insiders FB group and the Goal Digger Instagram... if you’re not hanging out there, you’re totally missing out!)

We are fully covering ALL the nitty gritty details of your questions…

If you’re wondering how we balance business and play, what our relationship story is, what it’s REALLY like to marry a #girlboss (and how Drew truly feels about how much I share online), or how our most embarrassing habits! , then this episode is for you.

Let's jump in!

BLOG: http://jennakutcherblog.com/drew

FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

158: Calling All Introverts: How You Can Build a Personable Brand Jun 04, 2018

CALLING ALL INTROVERTS. I get it, social media can seem like it is reserved for the extroverted, the larger than life, the charismatic. But, friends, you belong- ad you can THRIVE, even if you are more quiet and composed than the others.

There are few people who serve their audience as well as this woman, and I can’t wait for her to teach you about what it TRULY means to wholeheartedly serve your followers (even when you are more shy than not).

Morgan Harper Nichols is an artist and designer, who specializes in making work for people and their stories. Her song, “Storyteller” has garnered over 1 million Spotify plays and her self-published book of poetry by the same title is a #1 Amazon Bestseller in Inspirational Poetry. Morgan lives in Los Angeles, and has made her life’s work about creating for the stories of others, through music, words, art, and design.

She started writing for certain people that came to her mind, however, she would rarely share any of it. When a blog post that she wrote for a group of young women she knew was pinned on Pinterest more than 200k times, she began to explore the many ways that a message could spread beyond what she thought could possible, and she has been creating for others full time ever since. Morgan now works as a writer, designer, and travels as a speaker and performer.

Safe to say, this woman does it all, and with such grace and heart-- I can’t wait for her to teach you about fully utilizing social media to expand your brand, stay in your comfort zone, and turn your followers into FANS.

You have so much to learn from this woman, and I can’t wait for you to hear what she has to say. Goal Diggers, welcome Morgan Harper Nichols!

SHOWNOTES: http://jennakutcherblog.com/morgan

FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

157: What's a Visual Brand and Why Do You Need One? May 30, 2018

Let Me Give It To Ya Straight:

Did you know 30% of our brains are taken up by neurons devoted to visual processing as compared to 8% devoted to touch and only 3% devoted to hearing.
People have the ability to process visual information 60,000x faster than text information!
63% of social media is made up of images AND photos on Facebook get 53% more likes than the average post.
You have 8 seconds to make an impression and get someone’s attention before they click to something else. That’s shorter than the attention span of a goldfish.

Alright, did I get your attention? Long story short: visuals matter. And today I’m going to walk you through ways that you can share stories through the images, fonts, colors, and styles you are sharing online. I get it, we all know that stories matter but maybe we’re struggling with how to share stories through the images we’re trying to make all "Instagram worthy."

This episode is to show you that visuals of your brand go FAR beyond being aesthetically pleasing or "pretty"- they can truly make you brand and personality memorable, professional, ... and most importantly, move your bottom line.

Ready to post with purpose? Thought so!

156: From Bootstrapped to Booming Business May 28, 2018

Looking to start a business and have no idea where to start?!

Goal Diggers, today we are chatting to the brains behind an Instagram account that we have ALL probably followed and swooned over at one point or another. Stacy Stahl is the founder and brains behind HowHeAsked.com – the digital destination for all things marriage proposal. With hundreds of thousands of love-obsessed readers and more than a half a million Instagram followers, How He Asked provides a platform for couples to share their engagement stories. As if growing a mega-successful blog and brand isn’t awesome enough, Stacy is a FORCE. The way she talks is captivating and tangible, and today she is walking you through 1) How to start (and monetize!) a blog 2) Where to invest money in your business and 3) How to priotize your next step and day-to-day activities. Today, Stacy is going to tell us the details of growing a huge Instagram following, what it was like starting a business at a young age, and knowing when to move on with your career! This Episode is full of SO MUCH goodness, and I can’t wait for you all to hear from the wonderful Stacy!

(Like, seriously. Grab a notebook and a pen- you're going to need it!)

BLOG: http://jennakutcherblog.com/stacy

INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

FACEBOOK GROUP: https://www.facebook.com/groups/goaldiggerpodcast/

155: How I Doubled My Instagram Growth in One Month May 23, 2018

This title says it all— in ONE month I doubled my Instagram growth. And today I am going to tell you the HOW. The methods will surprise you, the outcomes will shock you, and you’ll find out how you can implement this strategy starting TODAY. You ready, goal diggers? It’s time to share my secrets and I’m holding nothing back!

SHOWNOTES: http://jennakutcherblog.com/instagram-growth

INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

154: How To Ditch Self-Doubt And Live Your Best Life With Melissa Ambrosini May 21, 2018

It’s the most important relationship of all, yet it’s the one that most of us don’t even think about, let alone spend time and effort on improving it...Know what it is? Yep, you guessed it—our relationship with ourselves. Strengthening your sense of love and respect for yourself is the key to experiencing true fulfillment and living your best life.

Some people think that learning to love yourself is as simple as taking some bubble baths and getting an occasional mani-pedi. But as Our guest, Melissa Ambrosini, will show you today, it goes SO much deeper than that—

Melissa Ambrosini is the bestselling author of Mastering Your Mean Girl and Open Wide, host of the number one podcast The Melissa Ambrosini Show, a speaker and self-love teacher. Melissa teaches women how to unlock their full potential, master their inner Mean Girl, smash through limiting beliefs, and ditch the self-doubt so that they can start living the life of their dreams. Named a 'self-help guru' by Elle Magazine her mission is to inspire women to create a heart-centred life one that’s wildly wealthy, fabulously healthy and bursting with love.

I firmly believe that you need to trust yourself wholeheartedly while chasing your dreams. If you can’t “bet on yourself”, how can you expect others to? However, it is NOT always easy to feel confident, capable, whole…. But Goal Diggers, YOU. ARE. ENOUGH. And today, we’re going to teach you how to harness confidence and live your best life!

http://jennakutcherblog.com/melissa

https://www.instagram.com/goaldiggerpodcast/

153: The Best Hire You Can Make This Year May 16, 2018

If I had a dollar for every time I got the question “Where do I find a Caitlyn or Kate or Danielle”, I’d be permanently retired on a beach in Hawaii. Having just taken 6 weeks off while these ladies ran my business for me, I can wholeheartedly say that investing in my team was one of the best decisions I’ve ever made and is at the top of my list in terms of priorities again for this year.

After reading all the questions you guys asked in last week's episode "Ask Jenna Anything About Hiring A Team" I thought I would make a tangible, step-by-step guide in what to look for, how to hire, and the logistics of growing a team.

So, today I want to share to those of you thinking about adding to your team this year, how to identify what role would fit your business best, pick the best person and then what you can do to prepare to hand things over for a smooth transition. And before you think this might not be for you and leave me in this episode, let me challenge you to say that even starting small will make a huge impact and I believe anyone in business can benefit from what I’m going to share today.

152: Motherhood + Entrepreneurship: The Balancing Act May 14, 2018

Hey Goal Diggers, today we are diving into a topic that I have never talked about on Goal Digger before…. Balancing both your motherhood and entrepreneurial roles. It’s no secret that these two roles can get chaotic, but there IS a way to do both, and I couldn’t think of anyone better to talk with than Johnna Holmgren of Fox Meets Bear!   Johnna seems to have the magic secret to balancing ALL THE THINGS.

She is a mother, creative, and author of the cookbook titled, 'Tales from a Forager’s Kitchen’.  She lives in the woods of Minnesota with her husband and her three girls where they spend as much time as they can outdoors hiking and foraging, cooking and baking, homeschooling and peaceful parenting. (And cleaning up way too many messes from their two dogs, two cats, and a small flock of ducks and chicks!)

It’s safe to say this woman capitalized and evolved both of these roles and intertwined both her motherly side and business side into a really beautiful partnership., and I am so excited to talk to her about how to transition with your career when you have children.

What an episode, what a topic, what a woman. Johnna reminds us that is okay to be fully human-- striving in our careers and also pausing (and melting!) around our children. If I've learned anything in this episode it's that each of our journeys look different, but we just have to tune in to our instincts and do our best, every day.

151: Ask Jenna Anything About Hiring A Team May 09, 2018

Hey Goal Diggers! Another “Ask Jenna Anything” Episode! I fielded your questions from both the Goal Digger Insiders FB group and the Goal Digger Instagram (if you’re not hanging out there, you’re totally missing out!)

I was absolutely floored by the amount of responses I got from you guys, and I decided to group them by category! I am still letting you call the shots and am fully covering ALL the nitty gritty details.

Many of you know my story-- a burnt out photographer, blogger, businesswoman juggling (and struggling) with all the balls in the air. BUT finally, I reached a breaking point, took a leap, and outsourced one job… then two.. Then hired a full-time member… and another… It’s been a whirlwind, but the BEST decision I’ve ever made, and today we are covering all the behind the scenes magic of how you can hire your own dream team! Let’s get started!

TUNE IN TO HEAR THE JUICY ANSWERS TO ALL OF THESE QUESTIONS!

(Is your name mentioned on air?!)

Okay, first things first… so many of you asked! So here is a quick RUN DOWN OF TEAM JK What does your current team like? What are their roles? Are they full-time part time? Is YOUR team in person or all online? Caitlyn, Kate, Danielle, Kerry, Steph, Ashlyn, Rebecca, Alex (?)

Morgan K: Jenna! I need help with the struggle of taking my personal brand to hiring. I own a fitness studio, named as me and had so much growth this year. I wonder how to prepare clients I engage with face to face each day that someone else will soon be in front of them too!

Marie W: What I’m currently needing help with is HOW do you go about hiring your first employee? Where do you look? What do you look for? I really need someone to help manage my day to day tasks but I’m terrified of hiring someone who isn’t a good fit

Meagan J: How do you divide responsibilities during a project? And about communication, I know you communicate via slack, but being that your team members are mostly contractors and set their own schedules, are your communications ever lost in translation when someone isn't logged in?

Another from Megan J (above): How do you set expectations when taking on a new team member?

Megan J (again! Love it!): Do you find it difficult to work remotely with your team at times?

Alyssa C: How do you budget for hourly workers? Are they paid a "set" number of hours per week? I loved your episode on hiring your team, but want to hear more about the hourly worker piece, especially with everyone working remotely.

Rebecca T: What is the best way to hire/create a great brand ambassador?

Molly G: How do you, Jenna Kutcher yourself, make time to reach out and offer guidance to everyone, given the huge volume of photographers and fans you have? How do you keep it personal and meaningful? What keeps you from delegating most of this to your support team?

Melissa (Instagram) Have y'all set up a Trello board or anything like that to communicate deadline, ideas, etc?

Blue salad (on Instagram) : How do you handle management of your company with employees and keeping your brand consistent?

Aida G: Hey Jenna, I would love to know how you handle all the projects that you have going on without being overwhelmed (I know you have people working for you - but, you also need to keep track of what they are doing - right?). I just want to learn how I can juggle different projects in the most efficient way. Thanks for all your amazing content:

Corinna-marie (Instagram) Hi Jenna!! My question is is in regards to your amazing team. How did you find them and what is your advice for someone who wants to be on a team like yours! Where can you find those opportunities and how can you best position yourself as a candidate to become a boss babe's employee?

--------

And, as always, if you have questions for me, I am CONSTANTLY checking our Goal Digger Podcast Insiders FB group and Goal Digger Instagram account to make sure I am answering YOUR questions. I want to see your name in those groups!

150: Chatting With a Lawyer: How To Legally Protect Yourself May 07, 2018

Goal Diggers, this episode has the potential to completely change your business… Seriously. Our guest today,Christina Scalera, is the legal attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches... Christina is a creative as well and soon realized that she could blend her two interests (creativity and law) into a business that brought the benefit of her legal training to help her fellow creatives.

It became clear that my fellow creatives needed legal help-- there wasn’t anything or anyone out there to help them. On the one hand, other legal sites provided contract templates that were too generic and disconnected from the pulse of the creative industry. On the other, hiring an attorney is a difficult process-- you don’t know who is good and who isn’t, and even if you found the cheapest attorney out there, hiring someone to draft your business contracts is an expensive endeavour.

And today we are lucky enough to hear everything you need to know about using contracts in your business …. In this episode, Christina will flip the script on what you think you know about contracts and show you how they're a relationship-building and money-making tool.

149: How to Create Less Content with More Impact May 02, 2018

CONTENT CREATION, CONTENT CREATION, CONTENT CREATION! Those 2 words can send chills up a creative entrepreneurs spine. Form blog posts, social media captions, email opt-ins, facebook posts, you name it-- you've got to create it!

BUT If you’ve been around here for awhile, you’ve probably heard me say this - but it’s worth repeating: there is literally no one stalking your business, refreshing your newsfeed or seeing everything you put out into the world the first time. Ok, maybe your mom reads every word - but that’s probably it. Between social media algorithms, busy lives and just an overload of information - I can guarantee most of your audience is missing your great information. Did you know that only 6% of your audience is even seeing what you’re sharing!

Further, we’re hopefully growing our followings and so new audiences are joining your tribe every day - have they seen the great content that you put out and worked hard on? NO.

Let’s not reinvent the wheel and instead, get more mileage out of what already exists rather than feeling the pressure to create something new all of the time. When it comes to content creation, overwhelm probably isn’t too far behind! So today I’m going to walk you through the lifecycle of my content in the hopes that it inspires you (and saves you a boat load of time in the creation process.)

148: How She Raised over 2 Million Dollars In Sponsorships... Apr 30, 2018

It’s awkward, it’s confusing, and it’s often discouraging. What am I talking about? GETTING SPONSORSHIPS. Yup, we’re going there. What do you do when you need funding for an event or business venture? Who do you call? What do you even say? Well, For serial entrepreneur Brandice Daniel, “no” is not the end of the negotiations, it’s only the beginning...

Today, as CEO of Harlem’s Fashion Row and co-founder of the Great Girlfriends podcast, Brandice brings that same passion and determination to her businesses as she strives each day to connect people to their own passions and purpose. Brandice has secured over $2 million dollars for events. She has been featured in NY Times, Forbes, Washington Post, Teen Vogue, NY Cut and more.

Harlem Fashion Row has partnered with Verizon, Prudential, Pandora Jewelry, Target, Smartwater, Covergirl, Nissan, Macy’s, and more, and today, Brandice is going to teach us how we can secure sponsorships of our own!

147: The Secret To Navigating Marriage as a Bread-Winning Wife Apr 25, 2018

Alright, Goal Diggers, let’s talk about something that usually is pretty hush-hush in the #girlboss world…. navigating marriage as a powerful business woman. One of the things that makes me laugh (and frankly makes me a little angry) is when I tell people what I do and they immediately follow up their question with a “What does your husband do?” It’s easy to feel like people treat my job like it’s a hobby and that’s partially my fault because I struggle at sharing the scale of my business but when it comes down to relationship roles, I want to share a few of things we’ve learned as my business has grown from non-existent to a 7-figure empire in the span of our marriage.

It can be difficult to be a woman that is striving for more in her career:

Goes against traditional gender roles
People question your priorities
It’s easy to feel like a workaholic compared to peers

Marriage as a #girlboss can look a little different than the storybook we’ve been told, but that doesn’t mean there’s anything wrong with it! I love the quote, “Be the CEO your parents hoped you would marry!” Ummm, can we get an amen?

In fact, there is so much that can be RIGHT about it… fulfilling relationships, successful careers, comfortable incomes, driven mindsets. But it DOES require a little work, and today I am going to tell you how to make the most of your marriage as a strong, independent, MARRIED woman!

146: Writing a Book 101 With Rachel Hollis Apr 23, 2018

Giddy up, Goal Diggers, because today we are digging into Writing a Book 101 with the incredible author and girl boss, Rachel Hollis! Rachel is the host of Dais podcast, and she was such a joy to interview. This rockstart woman is a best-selling author, tv personality, public speaker, CEO, and mother of four. As if that wasn’t enough, Rachel was named by Inc. Magazine as one of the "Top 30 Entrepreneurs under 30” and she is deeply passionate about women in business.

In addition to an online reach in the millions, Rachel has written several books from cookbooks and fiction series all the way to her most recent “Girl, Wash Your Face”. and has one of the most impressive book launch processes I’ve ever seen, and today she is peeling back the curtain and letting us see how the magic happens! If you have ever asked "how to write a book, "how to self publish a book" or "how to get a book published" Rachel walks through each option with tangible advice. From creativity to finances, we are talking about it ALL! If writing has always been on your bucket list, but you don't even know where to start, you are in the right place!

145: 5 Lessons I Learned from Leading a Mastermind Apr 18, 2018

Have you wondered "Should I join a mastermind?" "Should I lead a mastermind", or the most common, "What is a mastermind?!"

...You're in the right place.

This year started with a bang as I hosted my first retreat with the Jenna Kutcher Mastermind group. 25 incredible women from all over the country (and Canada) gathered together in Waco, Texas where we spent 3 days diving into their lives, digging into their businesses, and helping them establish the dreams and set the goals they will achieve over the next year.

Throughout the year we will meet up in person 3 times at different locations where we will come together, troubleshoot things in our businesses, learn new techniques and strategies, and commune as a whole. Hosting a mastermind is probably the BEST thing I’ve ever done as an entrepreneur and I am so thankful that I get to lead these women through their best year yet. I’ve talked about why I don’t offer one-on-one coaching in an episode on the show and so today I want to break down the 5 big lessons I learned from leading a mastermind and share a little about our experience.

If you want to gain knowledge in fostering community, building your business, creating meaningful connections, and taking your business to the next level, you're in the right place!

144: The Secret To Growing a Niche Business Apr 16, 2018

I was introduced to the amazing Lindsey in my Photo Lab course, and have watched Lindsey's photography business FLOURISH in the past few years.

She gives us her top tips for relocating as a small business owner, targeting your dream client, how to get paid for your passion, starting a small business, marketing yourself in a way that gets your hired, and why investing in education is a must-do.

Today she is going to tell us how she developed her niche of photographing adventurous couples in Hawaii, why she decided to invest in her future, and what she has learned being the girl boss behind an ever-growing photography business!

THIS EPISODE IS FOR YOU IF....

If you and your small business could be relocating soon, you NEED to listen to Lindsey's tactics at ensuring you don't just survive, but THRIVE.

You are taking any work that comes your way and not targeting your dream clients. Tune in to hear how Lindsey created sustainable work from a niche-specific business.

If you want to ensure your dream client sees you, hears you, (and hires you!)

If you are debating if investing in education is worth it....

Like I mentioned above, The Photo Lab is what originally introduced Lindsey and me. That's right-- she went from a follower, to a student, to my personal photographer all the way to a podcast guest! In the episode, I tell you about my first thoughts on Lindsey, and how I just knew she would run with the course. I loved chatting with Lindsey about the course in such a genuine, authentic way.

Lindsey bought it right when she was going full-time, and invested in herself fully. She had a vision for where she wanted to go, but didn't know how to get there, and decided to "bet on herself" by signing up for a course. I loved how Lindsey said a course is a "fast track ticket" because it gives you all the information up front that would've taken years to learn.

She couldn't have said it better, "When you spend the money on education and yourself-- you will get that money back. Without a doubt, if you put the work in, you will get your investment back-- and then some."

Lindsey is SUCH a bright light- as a photographer, business owner, student, and just as a WOMAN. I can't wait for you to meet this ray of sunshine, Goal Diggers!

143: Ask Jenna Anything About Photography Apr 11, 2018

Ahhhh, sweet, sweet photography. There is simply nothing better than getting behind the lens each and every day. ...

But it’s not always straight-forward. There are many tips and tricks that get engagement, turn followers into clients, and using photography to not only get likes but to drive your bottom line.

Which is why I am SO excited about today’s episode where I am digging into the real life, behind the scenes those instagram photos. This is another session of Ask Jenna Anything dedicated SOLELY to one topic: photography! Today I am answering YOUR most raw, real-life questions about photography. Ready to attract your dream clients, fill your calendar, and get your best photos yet?! Let's do it!

Tune in to hear me answer these questions below!

Christine D: Can I photographer make 6 figures by NOT selling educational classes and such?

Shannon R: How do you convince clients to hire your associate photogs instead of you?

Kari G: I would love to hear more about your Photography...what resources did you use when you were first learning, what tips or recommendations do you have for new photographers?

Elizabeth M: I would love to hear more background on the educational/courses side of your business... What was your first ever course? How did the launch go? Did you build up an audience via your photography business to launch to initially? :) Really just ANY advice about transitioning a business from client work to also offering education on your industry!

Starr M: I want to know more about coping with competition and copycatting. I live in a small town and notice that everyone in the creative industry copies. I live in a community of 1200 and find alot of copycatting going on with other photographers in the industry. If I put out a wood box for my clients, then so does everyone else. If I add an item to my pricelist, so do they. If I change all my wedding packages to 8 hours so do they. I have been just looking the other way, supporting them and being nice and focusing on the next thing for myself...should I keep doing this, or what?

Meredith G: know we talk a bunch about your business but i would love to get back to the genesis of it all, how photography makes you feel how you've changed as a photographer.

Ashley R: -Information about second photographers(how much to pay them, what to expect of them)?

Ashely R: -When should photographers raise their prices?

Brooke J: How did you book 25 weddings in one year? What does serving your bride and groom look like? I'm so interested in hearing more about your photography business growth. I'm currently at a place where I built up my photography business doing all kinds of shoots since 2014 but I have been working full time as a teacher. I'm feeling led to leave my job so I resigned and am now returning to photography full time but focusing on families and weddings. I would love to grow my clients and get my name out there for more weddings.

Shannon K: What freebies can different groups offer? By different groups I mean wedding planners, cake artists, florists, non wedding photography - just an idea or suggestion I get so hung up on what to give as a freebie.

Sandy S: How to book destination weddings/elopements

Mancy C: Do you suggest Styled shoots for photographers to build portfolios?! Any and all details on styled shoots appreciated!

Kari G: I would love to hear more about your Photography...what resources did you use when you were first learning, what tips or recommendations do you have for new photographers? THANK YOU for being you and sharing so much with us!!! You inspire me to keep pushing forward every day!!

Cassie Pannier I'm a wedding calligrapher/stationer, second shooter in training, and starting a wedding creative VA business... I just love the wedding industry in general, I guess. My question is geared more towards the VA side of things, but have you ever "cold-emailed" dream clients in hopes that they would book you? And as I'm sure you receive cold emails all the time... What are some examples of what has worked for you as the recipient of these emails?

goodvibesricci Will you ever have a course on how to be an amazing photographer like you! Like for beginners, your tips on how to be a productive photographer following the bride and groom around without getting in the way but also being there enough to get those intimate shots.. I know you have a course with brit + co, which I am buying Asap but something like photography on location 101 from your prospective would be amazing.

anjie_roseI would love to know what camera you started taking pictures with at first and what lens? Also how did you learn about different lenses and how to take good pictures? Cause girl yo pictures are good!

jneb225How’d you get your first paying photography gig

britneycampbell.bizI'd love some photo tips for a camera shy person. Like how you use the props, what else could work?

And, as always, if you have questions for me, I am CONSTANTLY checking our Goal Digger Podcast Insiders FB group and Goal Digger Instagram account to make sure I am answering YOUR questions. You guys are the fire behind this podcast, and I want to hear from y-o-u!

142: The Vulnerable Side of Being "Successful" Apr 09, 2018

Actress, singer, songwriter and entrepreneur Caitlin Crosby knows a thing or two about inspiring others. Growing up in Hollywood and in a family that lived and breathed the entertainment industry, Caitlin has been immered in “success” since early on in her life.

But she felt called to more-- helping others embrace their so-called imperfections, changing our perspective to see flaws as beautiful. Caitlin started giving and selling keys with inspiring messages like FEARLESS, BELIEVE or INSPIRE as jewelry. Her company, The Giving Keys have been sold at Nordstrom, Ron Robinson, Starbucks and over 1,400 other retail stores around the world. ...

But what happens when you “make it”? What is the hidden side of success that creates vulnerability?

Have you ever gotten everything you’ve ever wanted… and still felt a little stuck? I am so thankful for the openness of this incredible woman, and I can’t wait for you to hear her *real*, raw story.

141: How I Booked 25 Weddings With ZERO Experience Apr 04, 2018

All my photography Goal Diggers always ask me “how did you book 25 weddings your first year and match your salary so you could make the leap?” I get asked about this SO much and it’s a part of my story that I sometimes breeze over because I’m often on a webinar or speaking at an event and don’t have the time to really dive into it. So today, I thought I’d spill the beans once and for all!

So here are some of the strategies I used to book clients while having no experience and the secret to how the heck you find people who will pay you to do what you love and help you get the courage and the ability to make the giant leap into full-time entrepreneurship.

In this episode you'll hear:

How I set myself up for success with my side hustle

The importance of branding and social media marketing

The strategy behind booking clients

Marketing yourself in an authetnic, unforgettable way

Pricing for profit

I think sometimes people are looking for a magic quick fix easy answer for how to turn your side hustle into a full-time gig. But the truth is - you have to hustle. No idea was too small, every effort was worth pursuing and you have to work hard. That said, along with the hard work there are some fool-proof strategies that I shared in this episode to ensure you are seen, heard, and HIRED.

140: Why Meditation Is a Must-Do For Success Apr 02, 2018

I know, I know-- you've heard it before, but Goal Diggers, meditation could be the secret to unlocking your potential. No matter where you are on your meditation journey-- whether you consider it "woo woo" or are already incorporating it, this session with Leah Weiss, PhD. is for you. Leah is an expert on meditation and mindfulness and today she is sharing all the meditation tips with you.

On this podcast episode I start the conversation about why meditation and mindfulness are essential for living your best life.

By the end of the episode you’ll know:

What mindfulness truly is

Where and how to incorporate meditation into your routine (for just 1 minute a day!)

How mindfulness impacts your career path, employees, and work ethic

Why mindfulness is crucial for success

Plus, I’m lifting the curtain to show you my personal journey with meditation, mindfulness, and yoga. This is where Leah will teach you how to slow down, be present, and life your best life.

------

GUEST BIO:

Leah Weiss, PhD. is a Stanford Business School professor, corporate consultant (LinkedIn, Google, The Omidyar Group), author (HarperCollins), and public speaker (TEDx, Intuit, Google, LinkedIn, Kaiser Permanente, YPO). Leah is an expert in corporate mindfulness, compassion, and purpose.

Leah also writes (as a columnist) for Psychology Today, the Huffington Post, and the Harvard Business Review. She is regularly called upon to voice her opinion on the topic of mindfulness in the workplace by journalists from a variety of business publications.

Her upcoming book, How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind (March 2018) focuses on how anyone can find purpose in any line of work.

139: Behind The Scenes of Our Big Move Mar 28, 2018

Well, Goal Diggers, let’s just say it wasn’t exactly on our vision board, but God had a plan, and everything has fallen into place so perfectly. The big life change is…. we’re moving to Minnesota! Duluth, Minnesota to be exact. That’s right, Drew and I will be moving 6 hours away from our current home and community, and we couldn’t be more excited. But many people are asking:

Why are we moving away from Fort Atkinson?

What prompted the big move?

What does our new house look like?

When are we moving?

What does this mean for business?

And ultimately, why we decided to move away from friends, our gym, our home?

The truth is, there is a lot of behind the scenes of our lives that you don’t always see in social media, and today I am walking you through a more personal story of why we are moving across states somewhat abruptly… I wanted to share a little bit about how this big move transpired and how God’s hand was in every little piece of it and also what our plan is going to be moving forward! This is a HUGE life change for us, Goal Diggers, and I am so excited to let you in on the secrets behind it!

Any advice on moving far distances?! Our last move was only 10 miles, and now this one is across states! If you have any tips, head over to @goaldiggerpodcast on instagram and give me your best moving hacks! Because WE NEED THEM.

138: From Desperation To Dream Job... Mar 26, 2018

Jessica Honegger is an award-winning social entrepreneur with a passion for catalyzing others to step outside their comfort zones and live a life of purpose.

Jessica is the founder and co-CEO of Noonday Collection, a fast-growing company dedicated to designing and selling an inspired collection of jewelry and accessories made by Aartisans across the globe. Noonday Collection partners with Artisan Businesses in 11 countries and holds a passion for building a flourishing world that helps to develop them through fair trade. Noonday Collection was featured in Inc. magazine’s 2015 list of the 5,000 fastest growing companies in America at number 45. Inc. also listed Noonday Collection as the third-fastest-growing American business owned by a woman.

But Jessica's path wasn't always clear... there was never an MBA or capital investment. Instead, there was a real estate stint, a master's degree in education, travels, and mostly, a lot of dreams and grit. This path wasn't straight forward, but it was full of passion, strategy, and a beautiful social entrepreneurship mission. If you're wondering about product development, importing, dignified sourcing, and distribution models, you're in the right place.

Jessica has the most incredible story filled with genuine heart, innovative thinking, brilliant strategy, that has resulted in *the* most successful sustainable fair trade jewelry business in the WORLD. And today you get to hear her story full of twists and turns! Let’s dive on in!

What No One Tells You About Going Viral Mar 23, 2018

THE REALITY OF GOING VIRAL: The true story of how we (accidentally) created viral content, grew our following, and got national press... Simply by being who we are.

In case you missed it, our marriage has been on the national (and international!) stage as a post of us in swimsuits went viral. We've gained followers, saw a boost of an engagement, and grew our business all within one whirlwind week.

Sound like a great gig? It was.... and wasn't. In this episode, I tell you everything you need to know about going viral. The wins, the losses (may or may not have gotten emotional reading the "mean comments" on air...), and the final outcome. Was it worth it? It was. Did it have downsides? You bet. And I'm about to fill you in on ALL of it.

If you're on the quest to create viral content, this episode is for you!

137: How To Balance Being Multi-Passionate Mar 21, 2018

When people ask me what I do, I always pause and ask myself: “Do they realllly want to know or are they just asking to be kind.” I’m a: wedding photographer, a podcaster, and online marketing educator, I am a public speaker, I have an island rental unit on Maui, I’m a marketing consultant, I sell watercolor prints, I have an online digital template shop, I do brand collaborations on social media… should I continue?

The truth is, if that list hasn’t made it clear: I am passionate about more than one thing and I’ve been lucky enough to pursue each passion while also driving profits into my business because of how I’ve managed those passions.

Where do you start when you have a bunch of good ideas and you want to do them all? Let’s address this because starting is usually the hardest thing... In this episode, I will teach you how to pivot, chase multiple passions, AND create profit.

One of the BEST things about being multi-passionate and having a multifaceted business means that if one branch of my business isn’t performing well or I need a break from it, my business won’t fail. I am not tied to just one piece of my business but have many angles contributing, taking the pressure off of focusing on ONE thing.

In this episode you'll find how you can balance being a multi-passionate human being. Remember those things you’re passionate about, curious about, those aren’t by chance. Those might be your calling.

136: What You Never Knew About Yoga Mar 19, 2018

Kathryn Budig is an internationally celebrated yoga teacher and author known for her unparralleled expertise and yoga knowledge.

With over a decade of experience in her field, Budig is one of the greats of the yoga world. In this episode we discuss the hidden side of yoga-- especially in regards to the social media world. Kathryn pulls back the veil on how social media can cheapen the true practice of yoga, and how yoga is so much more than "pretty poses". If you're wondering how to gain more followers, this episode may have you think again. Kathryn reminds us all to slow down, meditate (her tips for mediation and hacks for breathing are perfect!)

Kathryn is one of the most invested, genuine, and authentic people in the world, and today she is telling us allllllll about the ebbs and flows of her career path and how YOU can transition with your work. If you are feeling complacent or trapped in a box in your career, you need to listen to this! You CAN dream big dreams and evolve-- you are not “one thing”-- you are limitless. Let’s dig in, shall we?

135: 5 Ways to Foster a Team Culture Mar 14, 2018

A year and a half ago I had NO team. It was just me, trying to run every aspect of my business. For SO long I had my grip so tight on control: wanting to control every thing from my email inbox to my social media strategy from photography, finances, and the list goes on… while I was making it happen, it wasn’t easy and in reality I was stunting my own growth simply because I was too proud to let someone in.

Then I learned how to hire a team. But this is where the real lesson started: how do you bring that team together and promote teamwork, creative thinking, and problem solving?

And I figured it out.

Goal Diggers, we are talking about how YOU can hire a team and grow your business in the process. We are covering everything from:

-The questions to ask your team to ensure you're on the same page

-How to delegate in a way that empowers

-How to pass along ownership (and watch your business grow in the process!)

-The secret to growth and getting feedback in a comfortable way

-Ensuring that your team prioritizes their work well

So whether you have ONE VA or you’re thinking about adding to a growing team, I want to talk about ways you can create a team culture and what that can look like as your business grows. One of the best gifts is being able to run a business that not just affords my life but supports other women and their families plus I have a TEAM of women helping me live out my mission while they are chasing their dreams in tandem. You want in on the secrets? Join in!

PSST: You don't want to miss the freebie in this episode

134: How to Create and Cultivate Your Best Idea Mar 12, 2018

So let's say you have a side hustle and you're wanting to turn it into a full-time gig? How exactly do you do you grow your business to that point? Where do you invest your money? How many hours do you work? What does that transition truly look like? How do you make sure your finances, branding, team, taxes, and, heck, YOURSELF, are ready to make the leap? Let's just say there are a lot of questions that small business owners are asking. So today we decided to chat with Jaclyn Johnson of Create and Cultivate-- a brilliant business woman who turned her side hustle into a mega successful (crazy impactful) full-time gig. And her business is all about, well, exactly the questions we just mentioned.... giving small business owners a place to ask their "dumb questions" and teaching entrepreneurs how to collaborate and share their secrets. In this episode we hear Jaclyn's entrepreneurship journey from crazy highs (being a social media strategy prodigy) to crazy low lows (losing her job when the economy crashed), all the way to splitting up with her business partner, starting fresh, and building the company of her dreams. Her story is wildly inspiring and if that isn't enough to motivate you, I don't know what is. This story will remind you that *no one* has it all figured out, and life is a whole lot easier, more fulfilling, and joyful when we Create and Cultivate. Together. Goal Diggers, welcome, Jaclyn Johnson!

Bonus 015: 5 Ways to Write a Better Bio Page Mar 09, 2018

Did you know that your “about me” page is one of the most clicked on pages on your website? Yup, people want to know about you and it makes total sense, in order to understand and appreciate what you do, people need to connect to you!

Today I want to walk you through 5 ways you can write a compelling bio section so that the next time someone asks you what you do, you have a succinct, awesome answer on the tip of your tongue.

Because nothing is worse than someone asking, “Well, what do you do?” and you sitting there looking like a deer in headlights and say, “Umm, it’s kind of confusing.” So from answering that question to rocking your bio page, here are 5 things you should include:

1.) Create your headline.

2.) Include something unique about you.

3.) Have a photo of you front and center.

4.) Share a story.

ANNNND THE MOST IMPORANT ONE...

5.) You'll just have to tune in to hear all of this goodness!

If you're ready to create meaningful connection, grow your business, and have clients coming back for more, it all starts with your bio page, and today I'm going to teach you how to rock it!

133: Ask Jenna Anything about Branding Mar 07, 2018

Hey Goal Diggers! “Ask Jenna Anything” Episodes are BACK, and better than ever. I fielded your questions from both the Goal Digger Insiders FB group and the Goal Digger instagram (if you’re not hanging out there, you’re totally missing out!)

I was absolutely floored by the amount of responses I got from you guys, and decided to approach this round of “Ask Jenna Anything” with a twist-- instead of the usual smorgasbord of questions, I have grouped them by category! I am still letting you call the shots and am fully covering ALL the nitty gritty details, but in a more focused, topic-specific way! I am super excited about this shift and can’t wait to hear what you think!

You all know I am a branding freak, which is why I’m so stinking excited about this episode!

I truly believe branding yourself and your business well is the single most impactful thing you can do for growth, but I know it can be confusing and frustrating at times. Which is exactly why I am so excited to dig through your “Ask Jenna Anything” branding-related questions and go through a crash course in Jenna Kutcher branding 101! Let’s do it!

TO HEAR MY ANSWERS TO THESE QUESTIONS BELOW, TUNE IN!

Margaret S: How to market yourself without feeling like you’re being pushy/bragging/ too aggressive?

Rachel W: How do you create so many unique domains for your different downloads and other offerings?

Sydney jade creative (Instagram): would love to know how to share my story/ create engaging content that attracts my tribe. How can I write killer copy like you do to share your story, Jenna?!

Lazel farm (Instagram): Would love to learn more about storytelling for your website, connecting with clients, and being your true self. I can’t seem to make the connection to being more authentic online. How do you make the jump from being stiff to more authentic online

Alexis R: How do you feel about stock photos for blog posts? Are they valuable or cheesy?

Mary B: My question: I have a blog, coaching program, an small online Shopify store...and am researching starting a podcast. They are all "mine" under my husband and my name. Question, all three are not branded the same....is it too confusing and not "niche" enough?

Emily D: you talk about marketing to your ideal client. But what about when your business is new needs to grow/build clientele? Should we start with marketing broadly and then narrow down marketing when the business is more established?

Melissa M: I would love to learn more about branding and search engine optimization! It’s like a foreign language... what’s the most important steps? Is there someone you know who rocks with this? Would love to hear more on this!

Serena P: I'm just unsure of how to start and how to find my voice. I don't really know what my "jenna 5" would be, how do I find that?

Carolyn M: I am currently running two separate social media accounts. One for business, one personal. I don’t think I want to merge the accounts, but I’m struggling with how much personal to share on my business account to make me personable yet protect privacy. How do you decide how much of “you” to share while still maintaining a healthy level of privacy?

132: How She Did It: Running a Chart-Topping Podcast With Cathy Heller Mar 05, 2018

Awwww, podcasting. What a world. I had to face it, it was time to dig into the journey of starting a podcast, building a brand, climbing the charts, and growing your business in tandem. The truth is, there is A LOT to say about the world of podcasting, and I couldn't think of anyone better to interview than the host of "Don't Keep Your Day Job", Cathy Heller. I recently guested on Cathy's show and was struck by her passion and growth of her podcast! (Fun fact: we were BOTH recently featured by iTunes on the top 10 shows to listen to in 2018!)

Cathy is a inspiration-- and she is also a brilliant business woman and podcaster. I knew she would be open about the nitty gritty process of starting a podcast, and she did not disappoint.

Tune into to hear:

-How to know if you should start a podcast

-Why naming a podcast feels like naming a child. (But, actually!)

-How to get big name guests on your show

-Making an impact with every episode

-How to poll your audience and give them what they want

-Why our first episodes embarrass us AND make us proud

-The mystery of the podcast algorithm

-And allllll the behind the scenes logistics of starting a podcast

I hate to say the cliche of "and so much more", but TRULY, this episode is packed with inspiration, motivation, and advice for every career. Cathy is just so refreshing that her positivity seeped far beyond the world of podcasting! If you are looking for a kick in the pants to live out your potential, you're in the right place!

Bonus 014: 5 Ways To Outsource Your Life Mar 02, 2018

Trust me when I tell ya, I didn’t always do things like this. I was that one-woman show who believed she could do it and I lived like that for a few years… I was white knuckling my business and thus white knuckling my life and until I started to loosen my grip on control, I couldn’t see my way out.

BUT (there is always a but...) Once I started outsourcing, I couldn’t stop.

Five ways you can outsource your life and claim back your time! I’d love to remind you guys that time is a non-renewable resource but money? It’s renewable. If you want to have a full life you have to make sure you’re spending each day filling it with the things that light you up and inspire you. Of course, you can do a lot of these things on your own but that doesn’t mean you have to.

Here are 5 ways we are outsourcing our lives this year and let me tell you, it’s been worth every single penny.

131: 5 Big Lies That Are Holding You Back Feb 28, 2018

Let's be real, our mindset sets the tone for our entire workday, productivity levels, and ultimately, what we achieve. Everything begins and ends with our thoughts and beliefs. Which is exactly why I felt the need to address some common mental blocks for business, entrepreneurship, and heck, just your life in general. If you are looking to grow your business, leverage your social media strategy, and take your life to the next level, you're in the right place.

Today, I am digging into the 5 big lies that are holding YOU back from living your true potential-- in entrepreneurship, in starting a business, harnessing social media, seeking balance, etc. . From outsourcing to social media, all the way from our productivity tactics and commitments, I am shedding some light on how YOU can be a source of inspiration, motivation, and accomplishment. I am telling you what exactly is holding you back from living your dreams. This may just be our most powerful episode yet...

130: What No One Tells You About Content Curation Feb 26, 2018

Have you ever wondered how someone makes their Instagram feed cohesive? Or how a blog post can be so visually beautiful? Today, we are teaching YOU how to build a brand, leverage social media strategy, and carve a name for yourself. Today's guest, Beth Kirby is one of the most creative women I know. In this episode, Beth told us her incredible story of discovering she had bipolar disorder, and how the messy times of her life brought her to here-- where she is an amazingly talented photographer, cook, teacher, and the lady-boss-behind-the-curtain at Local Milk, the award-winning food, travel, and lifestyle blog.

When she's not in the kitchen she spends her time teaching other creative entrepreneurs how to tell visual stories, harness the power of social media, and turn their passions into a living. Her passion is helping people eat well, live well, and work well, and to do it all with mindfulness, ambition, and joy.

I have always DREAMED of having Beth on Goal Digger. She is an absolute game changer in the social media world-- her images, content, and messages are truly so rare and she cranks out beautiful, meaningful content and images daily! Her content creation and image curation are truly breathtaking- which is why I couldn’t resist inviting her on to pick her brilliant brain for ALL things photography, styling, and curating a meaningful visual. This episode is so important to anyone on Instagram, with a blog, working in styling or branding-- basically, this episode for EVERYONE. Without further adou, Beth Kirby!

Bonus 013: 5 Ways To Be More Social in Social Media Feb 23, 2018

With recent changes in the newsfeed, it’s important to pivot, be resilient and adaptable and figure out a game plan for rocking social well. Recently Facebook announced that the algorithm would be changing again. The algorithm will de-prioritize content shared by media and businesses in favor of that produced by friends and family. What does this mean? We have to be social on social media and today let’s rock through 5 ways to put the social back in social media! From Facebook groups to going "LIVE" all the way to creating true relationships, we are covering it all!

If you're ready to put the social back into social media and to really boost that engagement not just for yourself but the people you love to follow!

It's time to put some intention behind how you’re showing up online to make the biggest impact and to really implement true strategy into the hours you’re spending on your apps each day!

129: Ask Jenna Anything... About Social Media Feb 21, 2018

Ahhhh, sweet, sweet social media. There is simply nothing better than FREE advertising and outreach, and social media strategy allows you to do that each and every day.

...But it’s not always straight-forward. There are many tips and tricks that get engagement, turn followers into clients, and using social media to not only get likes but to drive your bottom line.

Which is why I am SO excited about today’s episode where I am digging into the real life, behind the scenes of those little apps. This is another session of Ask Jenna Anything dedicated SOLELY to one topic: social media! Today I am answering YOUR most raw, real-life questions about social media. Ready to get social? Let's do it!

Tune in to hear me answer these questions below!

Jess W: I'd like to know your posting social media workflow with multiple projects facing close deadlines. I'm drowning!

Stephanie M: what do you do to prep yourself for doing live videos? I hate being on video, but I know FB live and Instagram stories are a great way to connect with your followers.

Amanda P: Also, I'd love to hear more about your travels. That topic has kid of lost its light in your message, but I'd be interested in what/how you pack, and what you do and see!

Kate S (Instagram): I have such a hard time sharing who I actually *am* instead of pictures of my work? I know I need to, but I struggle... Advice on this?

Lauren L: I could listen to you talk about content creation all day long! I know you already have some episodes that cover this, but it doesn't sound to the rest of us repetitive to keep hearing about it

Fuel Goodness (Instagram): would love to know how you’ve grown your social media accounts

Fuel Goodness also asked: would love to know how you leverage your social media to get (paid) sponsorships?

Danielle asks: What do you think is your secret superpower that made people resonate with you? Oh goodness, I mean, naps are my true superpower but I think the ability to show that I'm not perfect in a way that encourages other people to "come as they are" into life, online, and definitely on Instagram. It's about revealing the "imperfections" without making it feel heavy or messy for others but instead it being a gentle reminder that they aren't alone.

Rachael says: I know you say your main focus is on growing your email list, can you explain why it’s still important to grow your social media following and why you still believe in the power of things like Instagram in your biz?

Lauren Nicole: Yesterday, I was listening to your podcast about growing a community on social media but I keep coming back to the same question. It all sounds great if I were selling a service, but I am *trying* to grow a brand/company and am not selling a service but a product? How do you put yourself in your business, make it feel personal, but not have it look "an artist that makes things".

Courtney K (Instagram): what are your thoughts on sponsored content? how do you navigate it? Episode 103

Courtney K Also Asked: how do you maintain authenticity while following sponsored post rules and not being like #sponsored 24/7?

And, as always, if you have questions for me, I am CONSTANTLY checking our Goal Digger Podcast Insiders FB group and Goal Digger Instagram account to make sure I am answering YOUR questions. You guys are the fire behind this podcast, and I want to hear from y-o-u!

128: What You Should Really Know About Youtube with Angela Lanter Feb 19, 2018

You may know Angela Lanter from her amazing blog and brand, Hello Gorgeous. This irreplaceable company is filled with fashion, beauty & lifestyle tips, while helping women feel and look her best inside and out.

And that's not where the magic stops, Angela has been making huge waves in the Youtube world. It doesn't take long to see that her Youtube channel is INSANELY good, which is exactly why I asked her to come on the show! In this episode, this Youtube expert provides real life tips and tricks in the most authentic, helplful way.Youtube is an area that I personally have not experimented with so I wanted to bring in someone that I consider to be an EXPERT. If you have been wondering about youtube, going "live" on Instagram or Facebook, or just business-focused video in general, this episode could not be more perfect for you. In today's new release, we discuss everything from video content creation, sponsorships, time commitment, behind the scenes secrets, and truly so much more. With 175,000 subscribers and growing by the minute, welcome the beautiful, brilliant, blogger and youtube star, Angela Lanter!

Bonus 012: 5 Ways to Boost Productivity Working from Home Feb 16, 2018

Let’s call it like it is: working from home sounds WAY more glamorous than it really is... and if we are being completely honest, there are some challenges that come along with the "work from home" lifestyle.

I remember the first week I worked from home. I’m pretty sure I didn’t get out of bed, had Grey’s Anatomy on 24/7 and even brought breakfast into bed and ate on a little tray…. Yeah, that didn’t last long because I realized in order to be successful, I actually had to WORK from home. In fact, if you work from home often, you know how hard it can be to peel away from the life stuff happening in the house and dig into powerful, meaningful work. If you're looking for productivity hacks, motivation tips, and tactics that'll help you improve your life in general, look no more! Let’s talk about how you can be more productive working where you live and living where you work. You ready?

127: 10 Things I’m Afraid To Tell You… Feb 14, 2018

Wow, hitting “publish” on these episodes always make me feel a little nervous (...and so stinkin’ vulnerable). But I think the internet needs more real, more raw, and I’m going to do my best to fill that void.

TODAY’S NEW EPISODE: “10 Things I’m Afraid To Tell You…”

From our fertility journey, my finances, (um, my hygiene habits), one of the hardest parts of our marriage, andddd…. One last one that I’m actually kind of afraid to type in a caption.

I feel like it’s time again to reach out and talk about some of the behind the scenes things that are happening in my life that I haven’t really put out into the world: for fear, because of insecurity, or just because they were too close to my heart so share on such a public forum… until now.

126: This 23 Year Old Is Chasing Her Dreams... Feb 12, 2018

Marie Wold is a force to be reckoned with. At the young age of 23, she has created a loyal following, graduated college, and has crafted an irreplaceable brand in the saturated fitness market. She has brains, heart, and is one of the most business savvy ladies I know.

On this episode we chat everything from: -Sticking out in a saturated industry, -The vulnerability involved in living a public life, -Creating a business with purpose, -How to pivot in your work -Social media marketing tactics, -And setting ambitious goals.

Safe to say, we covered it ALL. This woman is about to rock your world. Tune in to find out how Marie is writing her own rulebook, harnessing what makes her unique, and building a LONG-LASTING social media empire. You can't miss this one, Goal Diggers!

Bonus 011: The 5 Apps I Can’t Live Without Feb 09, 2018

It’s time for a Friday 5 and today I’m sharing the 5 apps that I can’t live without - I know, I know, sounds dramatic but maybe you’re curious on what my go-tos are when it comes to my trusty iPhone and maybe some of the tools I’m using each day could help simplify your life! Let’s break it on down on what apps I can’t live without...

From social media strategy to workforce productivity all the way to meditation, these apps are absolutely crucial to my day to day life.

Alright folks, another short little show with big impact! Time to rock your phone with intention, ya ready?

PSST: Did I miss any great apps? Head over to @goaldiggerpodcast and let me know what I need to download next!

125: 5 Lessons I’ve Learned from Joanna Gaines Feb 07, 2018

When I wrote down goals for this podcast before I had recorded a single episode, she was at the top of my list for hopes on who to interview. It’s no secret that Joanna Gaines is my spirit animal, after watching her for years, she’s become a woman of inspiration in my life.

You might know her as the queen of shiplap, the wife of Chip, the mom of four littles, and the mastermind behind Magnolia. Beyond just being an HGTV goddess, I’ve watched and learned so much from Joanna Gaines and since my biggest goal when starting this whole show was to have her come on the podcast, I figured I’d record an episode about what she’s taught me over the years just from watching her navigate the growth their business has seen.

We are covering all the Joanna Gaines basics: being so authentically yourself, navigating living a “public” life with grace, chasing your faith, becoming a branding guru, and .... (any guesses on that 5th one?!)

Beyond the shiplap and perfectly styled kitchens, I’ve been watching a woman who is changing lives through her ability to create connections while still maintaining what’s most important to her and through listening to the calls she is getting as her empire continues to grow and expand. I think we should all tag Joanna on Instagram and get her attention, because I’d love to hear her own take on her journey and what it’s looked like as they’ve navigated each season in the public eye!

What do you say, Goal Diggers? Cheers to THE lady, Joanna Gaines!

124: Real Talk: Race, Inclusion, and Diversity Feb 05, 2018

Wow. This episode, y’all.

Talk about vulnerability and hard conversations...

Recently, it was pointed out to me that I have lacked diversity in my guests on Goal Digger, and I was so taken aback... because it was true. And I hadn’t even realized...

This moment struck me— was my privilege so strong that I had grown blind to my mission for TRUE community? Made up of all colors, sizes, backgrounds? Before this epiphany, I had already asked my amazing friend, Lauren Taylor, to join us on the show... and I just knew that we had to have an honest conversation on this topic. Lauren is bold, authentic, and allowed for a fully human, incredibly candid conversation on race, inclusion, and diversity in the creative industry.

Lauren shared her honest heart (and her incredible brains!) with us in this episode while sharing personal experiences with racial profiling, lack of diversity... and how she keeps making her mark in the world— on her own terms.

I don’t know how to summarize this episode except that we WENT THERE— true stories of race, diversity, and inclusion.

The biggest takeaway? We can all do better. We NEED to do better.

Bonus 010: 5 Secrets To Managing Stress Better Feb 02, 2018

Over the last 6 months, I’ve gotten serious about learning how to manage my stress better and in that, I’ve taken away a lot of tips that have kept me more mindful and allowed me to handle stress in new ways without it reeking havoc in my life or taking me prisoner to outside circumstances I can’t control.

So there you have it, 5 ways I’ve been focusing on managing stress better! It’s funny, after we did our testing for fertility and I found out my cortisol levels were off the charts, I started to see stress in a new way. In fact, I wasn’t feeling stressed at the time. I felt clear, in control of my business, and excited about what’s next but when I started to realize that maybe I had just gotten used to operating under high stress, I started to see that each day I have an energy bank and I can choose where my energy is going. I want it to go to positive, impactful, intentional facets of my life and stress isn’t serving me (or anyone else.)

I started to let go of more things, be more forward in conversations, set better boundaries, and pay attention to the stressors on my life and how they are impacting me, my work, and my life.

One of the most common misconceptions about stress is that we need to figure out how to reduce is but stress usually relates to things outside of our control so instead of trying to reduce it, it’s more important to learn how to manage it! That's exactly why I am sharing my FIVE biggest stress management tactics on today's bonus episode-- So when life happens, you’re equipped. You ready to dive in?

123: The Secret Behind My Most Liked Instagram Posts EVER Jan 31, 2018

As entrepreneurs, we often try and turn our social media feed into one big marketing pitch: proving that we are experts, sharing our products and services daily, signing our own praises and sharing testimonials, but let me tell you something: every single human being out there is struggling and sometimes when we can share that struggle, it can make more of an impact in this world than any marketing pitch ever could.

So many people ask me how I grew my social media following-- like I have a secret and the truth is: I don’t really believe that secrets exist. I grew my following because I became a master at creating connection online… the kind of connection that leads people to talk about me like I’m their best friend and the same kind of connection that leaves people telling their friends about me. That, my friends, is the secret to growth: serve the people that are showing up for you SO well that they come back and they bring friends.

It’s no surprise that I’m a big fan of social media analytics. I LOVE numbers, in fact, in episode 15 I shared that I was afraid to tell you how obsessive I can get with numbers. For me, in a creative world where very few things are concrete and measurable, numbers give me relief and so when I started to dig into my Instagram analytics, I wasn’t entirely shocked at the results, in fact, I smiled because 90% of my top performing posts had nothing to do with marketing or anything that I was selling, they had to do with something I’m passionate about and something I’m struggling with: body confidence.

Now, hear me out before you think I’m about to tell you to show up online in your underpants (because I’ll be honest, I know you probably won’t do that… although I have to tell ya, it’s not as scary as you might think.) Sometimes the things we are most insecure about, most scared to share… those are the things that will form the deepest connections.

122: What You Should Really Know About Sharing Your Faith With Jamie Ivey Jan 29, 2018

Goal Diggers, I am teaming up with a fellow lady boss podcaster, the incredible Jamie Ivey of the Happy Hour Podcast! Jamie has always inspired me with her ability to be so vividly authentic and so relaxed in sharing her faith, no matter what platform she is on. She truly emits her faith (and her humanness!) in every interaction. When she talks blatantly about it, it never seems preachy or intense-- it just seems very real, very inviting. I love her voice, and I think we all have something to learn about sharing our true selves: whether it is our faith, our struggles, our ambitions-- whatever it is, Jamie is about to show you how to emit your true self on this wild little online world we live in.

Also, Jamie is a past radio show host (yes, really!) so it's safe to say that she is a phenomenal interviewer and provided for one of the most well-spoken interviews we've had. We covered everything from:

-Content creation

-How to start a podcast

-How to write a book -

Bringing personality to your brand and social media -Her adoption journey

-Her faith mission

It's safe to say we covered ALL of the bases with this phenomenal woman, and I cannot wait to hear what you take away from today! If there is a specific tidbit that helped you, let us know at @goaldiggerpodcast on Instagram. We can't wait to hear from you!

Bonus 09: 5 Mindset Shifts To Take You To the Next Level Jan 26, 2018

Today I want to talk about something that can absolutely transform your life. Any guesses at what it is? Here are a few hints … it is free… powerful… and invisible? That’s right, folks, your MINDSET can absolutely change the course of your work, relationships, and life in general!

Alright, guys, bare with me. MINDSET MATTERS. You can consider it woo-woo or faith or whatever you want, but I truly believe in the power of manifesting your goals, cultivating a grateful life, and genuinely believing in yourself and your path.

That’s why on today’s new episode I give you 5 mindset shifts that you can embrace starting TODAY. And the best part? This episode is a short and sweet 10 minutes, so if you’re looking for a quick listen (with a BIG impact!), you’re in the right place!

121: The Personal Questions You’ve Been Dying To Ask Me…. Jan 24, 2018

WOWZA. This episode release is making me feel more vulnerable than just about any release yet....

Ever since my sister started managing Goal Digger, she has been trying to convince me that listeners *genuinely* want to hear about my LIFE-- not just business topics. Say, what?! My little life in small-town Wisconsin is considered interesting?!

But, sometimes little sisters can convince you of crazy stuff, and we put together our first episode dedicated solely to answering listener’s most-asked personal questions about my life! (Still crazy to me!)

Tune into this episode if you want an authentic look into my everyday life and most monumental moments. Everything from my faith story to my favorite netflix shows all the way to “the one thing I wish I could tell my future child”....

This one is real, it is raw, .... (and you just may hear your question and name mentioned on air!)

120: Who Else Is Seeking Balance? Jan 22, 2018

Goal Diggers, you are meeting one of the biggest players on team Jenna Kutcher, Danielle Prahl.

Danielle is the epitome of a Goal Digger: a self-made tech brainiac, a momma, and one of the smartest, kindest, most encouraging women I know. She works behind the scenes for me in SO many ways: growing my email list, creating opt-ins and funnels, and dreaming big dreams right alongside me.

I had Danielle on the show to talk about her unique journey and her uplifting, but “no excuses” attitude. Danielle is one of the hardest working, most innovative thinking women I know, and her wisdom is going to rock. your. world.

Danielle has transitioned from a workaholic woman to one of the most balanced, wise, even-keeled people I know. In this episode she will help you find the peace and stillness within the chaos of life and help you create the life you’ve dreamed of!

You can’t miss this one, Goal Diggers. Meet, Danielle Prahl!

Bonus 08: 5 Ways To Add Personality To Your Brand Jan 19, 2018

We’re learning more each day about the power of human connection. People are far more likely to trust a business that has a personality behind it. While businesses may have been able to get away with only sharing their products in the past, I think consumers are getting better at spotting and blocking promotions, paid ads, and sales pitches. It simply isn’t enough to only share your work anymore!

One of the biggest things I’ve seen this year is a shift toward more authenticity and vulnerability online and through that, more depth of the connections we’re making with our clients, customers, and followers. If you really want to take people from simply followers to true fans, it’s time to focus on creating a brand that shares more than what you have to sell.

On the episode I share my Jenna Kutcher 5 method where I take five categories of my personal brand and just rotate through them (including a business thing or two!), but where I strive to create connection points beyond what I am selling. Created a well-rounded brand will give people a reason to follow you even if they aren't currently on the market for what you're selling!

Ready to share your heart *and* grow your biz?! Let's dive on in!

119: Behind The Scenes of My 332K Launch Jan 17, 2018

I talk a lot about launching and why I love teaching online courses but this episode is going to get super technical and break down the behind the scenes of our fall launch of The Photo Lab! Now, this wasn’t our biggest launch ever monetarily BUT it was by far the smoothest launch we have ever led and for me, that’s the biggest win. I have cracked the code to a smooth, successful launch and I'm ready to share it with you!

Trust me, I have lived through bad launches-- the kind where it sort of feels like you are in fight or flight for a week straight? Yup, I've been there. But with minor tweaks along the way, our team has designed a fool-proof way to slow down, systemize our process, *and* still move the bottom line.

Are you ready to up your launch game or are just looking where to start? Here is my step-by-step formula to a happy, relaxed, (and profitable!) launch! Let's do this!

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