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    Business

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    You didn’t start your business to be a full-time content creator. You started it to help people, earn consistent income, and finally have the freedom you dreamed of.

    The Goal Digger Podcast is your go-to show for clear marketing strategies, proven systems, and honest conversations that help you grow your business in a way that feels good and actually works. Hosted by Jenna Kutcher, New York Times bestselling author of How Are You, Really? and the self-made entrepreneur behind a seven-figure brand, this podcast is where you come to stop winging it and start making real progress.

    If you have ever asked yourself how do I grow my business online without burning out, what do I even post on social media that truly connects with people, can Pinterest or podcasting really grow my audience while I sleep, how do I build an email list from scratch without the tech headaches, is it actually possible to make money with a small audience, what should I offer and how do I launch it without second-guessing everything, or am I too late to start over or scale up, this show is your answer.

    Every episode blends practical, proven strategies with the mindset shifts you need to break through imposter syndrome, release overwhelm, and clarify your next steps. Past guests include powerhouse names like Amy Porterfield, Mel Robbins, Marie Forleo, Ed Mylett, and Jasmine Star.

    With over 110 million downloads, The Goal Digger Podcast has helped thousands of women get strategic with their time, grow brands that feel aligned and profitable, launch offers with confidence, create content that works even while they rest, and replace running on empty with systems that actually support their life.

    You do not have endless hours to figure it out. This podcast gets straight to what works. It is where clarity meets action, where practical tips meet personal truth, and where you finally start to feel like you are on the right track.

    Subscribe now and join the movement of women building life-first businesses that give more than they take. Visit goaldiggerpodcast.com for show notes, tools, and bonus resources. And if this show helps you, leave a review so more women can find it and feel less alone.

    For ad inquiries, please reach out to: Network+GDP@yapmedia.com

    Advertise
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    Latest Episodes:
    875: 2025 Launch Playbook: What’s Changing, Why Trust Matters, and How to Stay Ahead with Amy Porterfield May 05, 2025
    Show notes

    For years, Amy Porterfield has been my unofficial business mentor turned best friend, and let’s just say, there’s no one I talk shop with more.

    We have DAILY convos about what’s working, what’s changing, and how we’re navigating the shifts in online business. And in 2025? It’s all about agility, strategy, and getting creative with how we show up.

    In this episode, Amy and I are diving into the biggest trends we’re noticing, the shifts we’re making in our businesses, and why Pinterest is having a MAJOR moment right now.

    If you’re looking for a way to drive more traffic without constantly creating new content, I’ve got you covered! My free training Create Once, Traffic for Months: My 1-Hour Pinterest Strategy to 120x Your Content’s Life is ready for you!

    Click play now and let’s dive into this conversation that originally aired on The Amy Porterfield Show.

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://jennakutcherblog.com/lead-generation-strategies-that-still-work

    Thanks to our Goal Digger Sponsors:

    • Get $25 off your first purchase at http://therealreal.com/goaldigger.

    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.

    • For a limited time, get $25 in Shippo credit when you spend your first $25. Claim your offer now at http://shippo.com/goaldigger!

    • Find a co-host today at http://airbnb.com/host.


    Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.


    874: The Simple Hack to Making Your Content Live and Work Longer Apr 30, 2025
    Show notes

    For most of us, creating content is the part that feels natural, but promotion feels more vulnerable. So we do what we’ve always done… we make something new. We stay busy. We stay in motion.


    But what if the real power isn’t in making more, but in letting what you’ve already made breathe a little longer? What if the magic isn’t in more content, but in more intention behind how it’s shared?


    Visit http://www.teachmetopin.com to learn about the platform I’ve been teaching about for over eight years, one I’ve helped over 25,000 people use in their business to create content systems that actually last!


    In this episode, I’m walking you through a simple mindset shift that changed everything for me. If you're feeling burned out, tired of feeding the algorithm, or wondering why your content doesn’t seem to carry the weight it should, this one’s for you.


    We’ll explore what it looks like to shift from short-term content bursts to long-term, strategic sharing. I'm talking about ways to make your creations live longer, reach further, and work harder without requiring more from you every single day.


    If you’re ready to get off the content hamster wheel and start building a business where your work keeps working, even while you rest, this is your permission slip. Press play now!


    And don’t forget: save your seat for my free class: Create Once, Traffic for Months: The Pinterest Plan That Extends Your Content’s Lifespan in Just One Hour a Week at http://www.teachmetopin.com!


    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes:https://www.jennakutcherblog.com/content-repurposing-strategies-to-beat-burnout


    Thanks to our Goal Digger Sponsors:

    • Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!
    • Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.
    • Find a co-host today at http://airbnb.com/host.
    • Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today!
    • Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
    • Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

    873: Why Pinterest Is the Smartest Platform for Growing Your Business in 2025 Apr 28, 2025
    Show notes

    What if I told you there’s a way to make that same piece of content live longer, work harder, and drive traffic for months, without creating more, more, more?


    Head to http://www.teachmetopin.com and I’ll show you how!


    Today’s episode is a roundtable with two of my favorite women in the Pinterest world: Kate Ahl of Simple Pin Media and Heather Farris of Heather Farris & Co. We’re all Pinterest Educators, and we’re pulling back the curtain on how we use Pinterest in 2025 to give our content new life.


    This isn’t about trendy graphics or chasing viral pins. It’s about strategic, sustainable visibility in just ONE hour a week. If you’re tired of the content hamster wheel and you want to make your work work harder for you, this one’s for you!


    And if you love this convo, save your seat for my free class: Create Once, Traffic for Months: The Pinterest Plan That Extends Your Content’s Lifespan in Just One Hour a Week at http://www.teachmetopin.com!


    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://www.jennakutcherblog.com/pinterest-growth-strategy-2025


    Thanks to our Goal Digger Sponsors:

    • Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!
    • Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.
    • Find a co-host today at http://airbnb.com/host.
    • Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today!
    • Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
    • Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.



    872: Validate Before You Create: Stop Wasting Time on Offers That Don’t Sell Apr 23, 2025
    Show notes

    We’ve all been there—pouring time, energy, and maybe even money into an idea that felt like a winner, only to launch it and hear… crickets. It’s frustrating, it’s discouraging, and it can make you second-guess everything.


    But what if you could know before you create whether an idea is actually worth pursuing?


    In this episode, I’m breaking down how to validate your ideas before you invest in them so you stop wasting time on offers, products, or projects that won’t sell. I’ll share the simple ways I test demand, get real audience feedback, and tweak ideas before they ever go to market.


    Whether you’re launching something new or refining what you already have, I want to help you save time, energy, and a whole lot of stress. Ready? Press play!


    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://www.jennakutcherblog.com/what-products-actually-sell-and-how-to-validate-your-idea


    Thanks to our Goal Digger Sponsors:

    • Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!
    • Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.
    • Find a co-host today at http://airbnb.com/host.
    • Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today!
    • Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
    • Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.



    871: What’s Actually Working with Paid Social Ads in 2025 Apr 21, 2025
    Show notes

    Let’s be real: paid ads have changed a lot over the years, and keeping up with what actually works can feel like trying to hit a moving target. But lucky for me (and for you), I’ve had the same brilliant ads strategist in my corner for years, and she’s here today to break it all down for us!

    Kerry Swetmon is a business strategist, a systems nerd, and a master of simplifying the complex world of online advertising. And she’s not just ANY expert in Facebook ads—she’s been MY personal go-to strategist for 8 and a half YEARS, helping me navigate the ever-changing digital landscape and making sure my ads are working for me, not against me.

    The last time Kerry was on Goal Digger was in 2017, so I think it’s safe to say we are over due for an updated look at the ads landscape in 2025!

    In this episode, we’re diving into what’s actually working for Facebook ads in 2025—what strategies are performing best, what’s not worth your time or money anymore, and Kerry’s biggest tips for maximizing your ROI and there’s a shocking fact in this episode that I think will blow your mind when it comes to ads. Whether you’re running ads for the first time or looking to fine-tune your approach, this episode is packed with gold.

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://www.jennakutcherblog.com/tips-for-building-a-paid-social-ads-strategy


    Thanks to our Goal Digger Sponsors:

    • Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!
    • Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.
    • Find a co-host today at http://airbnb.com/host.
    • Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today!
    • Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
    • Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.



    870: How to Get Motivated When You’re Tired and Uninspired Apr 16, 2025
    Show notes

    You ever have one of those mornings where motivation feels... MIA? Like, the to-do list is waiting, your calendar is full, but the last thing you want to do is any of it? Yeah… same.


    Whether it’s a weird funk you can’t shake or just one of those off seasons where inspiration feels so far away... I want you to know: you’re not broken, you’re not lazy, and you’re definitely not alone.

    We all hit those low-energy, low-motivation stretches.


    In this episode, I’m sharing five things I come back to when I feel totally stuck. These aren’t hacks or hustle-y tips… Think gentle nudges, mindset resets, and simple practices to help you find your footing again.


    I actually recorded this one during a time when I really needed these reminders myself. And honestly? I still revisit them anytime I’m feeling off or overwhelmed. So whether your spark just feels a little dim or you’re deep in the “blah” zone, press play. We’ll walk through this together!


    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://www.jennakutcherblog.com/how-to-get-motivated-and-unstuck


    Thanks to our Goal Digger Sponsors:

    • Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!
    • Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.
    • Find a co-host today at http://airbnb.com/host.
    • Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today!
    • Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
    • Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

    869: Data Over Drama: How Female Leaders Can Scale with Strategy, Not Emotion Apr 14, 2025
    Show notes

    Have you ever attended an event that completely changed the trajectory of your life? My guest today, Marina Middleton, certainly has.


    In 2021, she walked into her first Create & Cultivate event as an attendee, looking to make connections and gain insights for her own business. Fast forward to today—she’s the CEO and Partner of the very brand that inspired her.


    Marina is a powerhouse when it comes to building communities, amplifying women’s voices, and helping them break barriers in business. Before stepping into her leadership at Create & Cultivate, she worked with Fortune 500 companies at Yahoo! and Tumblr, strategizing digital media campaigns. She has since coached and consulted hundreds of female founders, helping them grow their brands with confidence.


    In this episode, Marina shares the defining moments that shaped her career—from navigating the corporate world as a woman of color to stepping into the CEO role of a major media and events brand. We’re diving into how mentorship, networking, and representation can accelerate career growth, plus the lessons she’s learned balancing leadership and motherhood.


    If you’ve ever felt like an outsider in your industry or wondered how to cultivate the right connections to propel your career forward, this conversation is for you!


    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://www.jennakutcherblog.com/women-in-leadership-tips-with-create-and-cultivate-ceo-marina-middleton


    Thanks to our Goal Digger Sponsors:

    • Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!
    • Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.
    • Find a co-host today at http://airbnb.com/host.
    • Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today!
    • Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
    • Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

    868: Practical Advice for Creating Content, Gathering Reviews, and Building a Life-First Business Apr 09, 2025
    Show notes

    Today’s episode is one of my absolute favorites because it’s all about YOU. We’re diving into another Ask Me Anything—your real, unfiltered questions, straight from the Goal Digger community.


    You left me the best voicemails—honest, thoughtful, and full of the kinds of questions we don’t talk about enough. In this episode, I’m answering some juicy ones: how to navigate major pivots, get out of content creation burnout, and yep… I’m even opening up about one of my biggest career flops and what it taught me!


    These AMA episodes feel like a coffee chat with a side of business therapy, and I have a feeling something in here is going to hit right where you’re at—whether you’re just starting out or scaling up.


    If you want to be part of a future episode, I’d love to hear from you! Simply call 218-203-9660, leave your name, where you’re calling from, and your question and YOU may be featured on a future episode of the Goal Digger Podcast!


    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://www.jennakutcherblog.com/ask-me-anything-jenna-kutcher-april-2025


    Thanks to our Goal Digger Sponsors:

    • Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!
    • Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.
    • Find a co-host today at http://airbnb.com/host.
    • Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today!
    • Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
    • Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

    867: If You’re Battling Burnout, Try This 1-Hour Self Care Routine Apr 07, 2025
    Show notes

    Do you ever feel like your to-do list is endless and self-care is always the first thing to fall off? If you’ve ever told yourself, “I’ll rest when I finish this project” or “I just need to push through,” or “When I have something to celebrate, I’ll do it with self care…” Well, then this episode is for you.


    Alisha Robertson is on a mission to help women entrepreneurs manage their capacity and make rest a daily priority. After experiencing severe burnout, she shut down her coaching business, took a full year off, and did the deep work to redefine success. Now, as the founder of Doing Everyday Well, she’s giving women practical tools to build businesses that don’t require sacrificing their well-being.


    In this episode, Alisha and I are tackling how to actually schedule self-care into your daily life, why not planning around your energy leads straight to burnout, and why rest is your most profitable business strategy. If you’re tired of glorifying the hustle and ready to start prioritizing yourself, Alisha and I had YOU in mind!


    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://www.jennakutcherblog.com/daily-self-care-routine-to-avoid-burnout


    Thanks to our Goal Digger Sponsors:

    • Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!
    • Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.
    • Find a co-host today at http://airbnb.com/host.
    • Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today!
    • Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
    • Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

    866: The Power of In-Person: A Peek Into the Magic of Our Team Building Retreat Apr 02, 2025
    Show notes

    We just got back from our fourth poolside retreat as a team, and it was everything we didn’t know we needed! Me and the 12 women who make this business tick laughed until we cried, dove deep into vision, strategy, and soul. There were moments when even the hotel guests couldn’t believe we were technically there "for work!"


    This episode is a behind-the-scenes look at how we structured our retreat, what we learned, what surprised us, and how you can create something similar, whether you have a team or you’re flying solo right now.


    And you won’t just hear from me! In this conversation, my team and I are talking about leadership (the kind you grow into), how we’re clarifying our brand and messaging, and we’re even sharing simple, actionable ideas you can implement to create deeper connections with your team, even virtually. Click play and let’s dive in!


    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://www.jennakutcherblog.com/behind-the-scenes-team-building-retreat


    Thanks to our Goal Digger Sponsors:

    • Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!
    • Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.
    • Find a co-host today at http://airbnb.com/host.
    • Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today!
    • Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
    • Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

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