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    Business

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    You didn’t start your business to be a full-time content creator. You started it to help people, earn consistent income, and finally have the freedom you dreamed of.

    The Goal Digger Podcast is your go-to show for clear marketing strategies, proven systems, and honest conversations that help you grow your business in a way that feels good and actually works. Hosted by Jenna Kutcher, New York Times bestselling author of How Are You, Really? and the self-made entrepreneur behind a seven-figure brand, this podcast is where you come to stop winging it and start making real progress.

    If you have ever asked yourself how do I grow my business online without burning out, what do I even post on social media that truly connects with people, can Pinterest or podcasting really grow my audience while I sleep, how do I build an email list from scratch without the tech headaches, is it actually possible to make money with a small audience, what should I offer and how do I launch it without second-guessing everything, or am I too late to start over or scale up, this show is your answer.

    Every episode blends practical, proven strategies with the mindset shifts you need to break through imposter syndrome, release overwhelm, and clarify your next steps. Past guests include powerhouse names like Amy Porterfield, Mel Robbins, Marie Forleo, Ed Mylett, and Jasmine Star.

    With over 110 million downloads, The Goal Digger Podcast has helped thousands of women get strategic with their time, grow brands that feel aligned and profitable, launch offers with confidence, create content that works even while they rest, and replace running on empty with systems that actually support their life.

    You do not have endless hours to figure it out. This podcast gets straight to what works. It is where clarity meets action, where practical tips meet personal truth, and where you finally start to feel like you are on the right track.

    Subscribe now and join the movement of women building life-first businesses that give more than they take. Visit goaldiggerpodcast.com for show notes, tools, and bonus resources. And if this show helps you, leave a review so more women can find it and feel less alone.

    For ad inquiries, please reach out to: Network+GDP@yapmedia.com

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    Latest Episodes:
    904: Start Your Email List Here: High-Converting Opt-In Ideas That Actually Work Aug 13, 2025
    Show notes

    What if I told you that one simple piece of helpful content could totally change how people find you, connect with you, and eventually buy from you? In this episode, we’re getting really practical about email list building, and I’m sharing the exact steps to create a lead magnet; AKA: the simple, helpful entry point that not only grows your email list but actually attracts the right people into your business!

    I know email marketing can feel like a lot, but here’s the truth: your email list is one of the most valuable assets you can build. And creating your first (or next) opt-in doesn’t have to be hard.

    So today, I’m walking you through what to consider before you create a lead magnet, the different types of freebies that actually work, and how to start attracting the people who are most aligned with what you offer.

    And if you’re thinking, “This sounds great, but how do I actually set it all up?” then don’t worry, I’ve got you covered. We’re covering a LOT today, but if you want to go even deeper, I created a totally free mini-course that walks you through the entire process, step by step. Jump into the mini course right now at https://listbuildchallenge.com!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://jennakutcherblog.com/email-list-opt-in-ideas-that-convert

    Thanks to our Goal Digger Sponsors:

    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.

    • Find a co-host today at http://airbnb.com/host.

    • Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!

    • Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger and keep your business protected.

    • Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER.

    • Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!



    903: Email Marketing 101: How to Grow Your List, Nurture With Ease, and Sell Without Feeling Salesy Aug 11, 2025
    Show notes

    Have you ever opened your inbox and wondered… “Is anyone out there actually reading this?” Or worse: “Am I just sending helpful tips into the void without ever making a sale?”

    If email marketing feels like a mystery to you, today’s coaching session and my FREE minicourse at https://listbuildchallenge.com is about to lift the fog.

    Andrea Astner, also known as The Productivity Witch, is a coach who helps overwhelmed ADHD solopreneurs find flow and structure in their business in a way that works with their unique brain, not against it. In this coaching session, we’re digging into her biggest challenges around email marketing and list-building, including how to attract the right people, create a newsletter that actually converts (without being spammy), and what metrics are really worth tracking when you’re building a business with intention.

    Not sure what to say in your emails, how to balance value with sales, or how to grow an email list that actually leads to paying clients? Click play!

    And if you want even more help with list building, head to https://listbuildchallenge.com and sign up for my free mini-course that will walk you through how to start, serve, and scale your email list! By this time next year, you could have an email list that’s driving sales, creating freedom, and supporting your big dreams. I’ll see you there! https://listbuildchallenge.com

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://jennakutcherblog.com/email-marketing-101-beginner-strategy

    Thanks to our Goal Digger Sponsors:

    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.

    • Find a co-host today at http://airbnb.com/host.

    • Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!

    • Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger and keep your business protected.

    • Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER.

    • Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!


    902: Tiny Tasks, Big Results: Build Your Dream in 20 Minutes a Day Aug 06, 2025
    Show notes

    If you’ve ever typed a caption from the Target parking lot or recorded a podcast intro while holding a baby monitor… this one’s for you. Because Goal Digger, you don’t need a 40-hour workweek to build a dream. Sometimes, 20 minutes and a little fire is all it takes!

    In this episode, I’m walking you through 9 things you can do to grow your business in just 20 minutes.

    These aren’t fluff; they’re the exact kinds of micro-moves I made when I was starting out… And honestly, they’re still the ones I come back to now, between mom-ing, meetings, and trying to potty train our dog Hank!

    Remember: progress doesn’t require perfection, a packed calendar, or even a full day to yourself. It starts with the 20 minutes you have today, and the drive to stay consistent one day at a time.

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://jennakutcherblog.com/grow-your-business-in-20-minutes-a-day

    Thanks to our Goal Digger Sponsors:

    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.

    • Find a co-host today at http://airbnb.com/host.

    • Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!

    • Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger and keep your business protected.

    • Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER.

    • Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!



    901: 5 Expert-Backed Mindset Shifts That Will Change the Way You Work, Rest, and Dream Aug 04, 2025
    Show notes

    We talk a lot about what to DO to grow–-what to post, what to sell, what strategy to follow—but the truth is, none of that matters if your mindset isn’t in the right place.

    The biggest transformations usually don’t start with a checklist. They start with a belief, a shift, or a single moment where you realize: “Oh… maybe it doesn’t have to be this way.”

    This episode is filled with those moments.

    I’ve pulled together 5 of the most powerful mindset shifts ever shared on the Goal Digger Podcast, straight from some of our most impactful guests. These are the beliefs and inner scripts that changed everything for them, and they just might change everything for you, too.

    If you’re starting something new, stuck in self-doubt, or just need a reminder that your brain can be your biggest asset (not your biggest roadblock!), click play!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://jennakutcherblog.com/expert-mindset-shifts-for-work-rest-and-dreaming

    Thanks to our Goal Digger Sponsors:

    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.

    • Find a co-host today at http://airbnb.com/host.

    • Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!

    • Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger and keep your business protected.

    • Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER.

    • Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!


    900: How One Tiny Survey Helped Me Rebuild My Business with More Clarity and Alignment Jul 30, 2025
    Show notes

    I haven’t run a full-blown audience survey since 2020. Since then, so much has changed for me, for you, and for how we do business! And honestly? I wasn’t sure we needed to do one.

    But Marisa, my right-hand and co-strategist, had a different perspective, and I’m so glad I listened. In this episode, we’re pulling back the curtain on how we created a survey that wasn’t just about collecting data. It was about reconnection, reorientation, and rebuilding from a place of listening.

    And yes, we used AI to help… but only after WE set the vision. So if you’re feeling disconnected from your audience or unsure what to build next, I hope this gives you a few new tools and a little clarity.

    You can still take the survey at http://www.jennakutcher.com/survey (and yes, there’s a $500 gift card involved as a thank-you!). Head to http://www.jennakutcher.com/survey to share your thoughts on what kind of support would actually move the needle for YOUR business!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://www.jennakutcherblog.com/small-business-audience-survey

    Thanks to our Goal Digger Sponsors:

    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.

    • Find a co-host today at http://airbnb.com/host.

    • Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!

    • Follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen to your podcast.



    899: What Most Doctors Miss About Women’s Energy, Weight, and Mood Jul 28, 2025
    Show notes

    What if the reason you feel tired all the time, struggle with weight changes, or feel disconnected from your libido or energy isn’t “just getting older”? What if the real issue is that your body’s been whispering to you for years… and no one’s been listening?

    My guest today, Katy Whalen, is flipping the script on women’s health. She’s the founder and CEO of Joi+Blokes, a telehealth brand helping people take control of their hormones, longevity, and overall wellness.

    If you’ve ever wondered what’s really going on with your energy, your mood, or your metabolism… or if you’ve been told to “just deal with it,” this episode is your permission slip to expect more from your wellness journey.

    We’re breaking down the myths around hormone health, talk about the three markers every woman should know by heart, and explore what it really means to take a proactive, not reactive, approach to your health.

    And hey, if you want to get your own lab work done – which you’ll want to after tuning in, visit https://joiandblokes.com/GOALDIGGER to get 50% off lab testing or 15% a therapy of your choice. Your journey to feeling like yourself again starts at ⁠https://joiandblokes.com/GOALDIGGER!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://www.jennakutcherblog.com/womens-energy-weight-mood-and-hormones

    Thanks to our Goal Digger Sponsors:

    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.

    • Find a co-host today at http://airbnb.com/host.

    • Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!

    • Follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen to your podcast.


    898: Hot Take: You Don’t Need a Big Team, Fancy Setup, or the Next Big Platform Jul 23, 2025
    Show notes

    If you’ve ever felt a little out of place in the business world because you don’t want to do things the “normal” way, this episode is going to feel like a breath of fresh air. I’m sharing six of my most unpopular opinions and unconventional business practices that have actually helped me build a sustainable, values-driven business!

    From resisting the pressure to be on every social media platform, to choosing depth over constant creation, to running a lean and mighty team, these choices might go against the grain, but they’ve given me freedom, peace, and impact in ways that align with how I want to live and work.

    Whether you’re new to the Goal Digger Podcast or you’ve been around for a while, I wanted to bring this one back because it still resonates so deeply with how I run my business and what I stand for. So if you’ve been wondering whether you have to follow the crowd to succeed, this conversation will give you full permission to carve your own path. Let’s dive in!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://www.jennakutcherblog.com/build-a-business-without-a-big-team

    Thanks to our Goal Digger Sponsors:

    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.

    • Find a co-host today at http://airbnb.com/host.

    • Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!



    897: Hustle Culture Lied to You. What High Achievers Are Afraid to Admit Jul 21, 2025
    Show notes

    You’re crushing it: checking boxes, hitting milestones, maybe even growing a team or scaling your business. But if you’re being honest… you don’t really feel it. The joy you expected to come with all of this success? It’s nowhere to be found.

    If that sounds familiar, then today’s episode is going to feel like a mirror… an empowering one. I’m sitting down with Dr. Judith Joseph, a Columbia-trained psychiatrist, NYU professor, researcher, and social media mental health advocate, and author of the groundbreaking new book High Functioning: Overcome Your Hidden Depression and Reclaim Your Joy.

    Dr. Judith has worked with high performers from the boardroom to the operating room, and she’s here to unpack a surprisingly common experience: looking like you have it all together, while quietly running on empty.

    She’s the one who coined the term high-functioning depression and even conducted the first EVER clinical study on it! If you’re building a business, leading a team, and trying to keep it all together while feeling a little “meh” on the inside, this episode is for you. We’re diving into why your emotional flatness might be more than a passing mood, how to spot the signs of high-functioning depression in yourself or your peers, and most importantly, what to do about it.

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://www.jennakutcherblog.com/hustle-culture-and-high-functioning-depression

    Thanks to our Goal Digger Sponsors:

    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.

    • Find a co-host today at http://airbnb.com/host.

    • Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!

    • Follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen to your podcast.



    896: Pinterest Myths That Are Sabotaging Your Strategy (And What to Do Instead) Jul 16, 2025
    Show notes

    Recently, I did something rare: I left my home and spoke at an event. And somewhere between the “Let’s welcome to the stage Jenna Kutcher” and the “Q&A,” things got interesting!

    My friend introduced me as a social media expert, and before I could even stop myself, I said, “I actually hate social media.” At that moment, you could hear a pin drop. But it opened the door to one of the realest conversations I’ve EVER had on stage: mythbusting everything people assume about Pinterest!

    I used to think Pinterest was just for recipes, outfit inspo, and planning my dream closet before it ever occurred to me it could be a business tool. But one day, everything changed.

    Today, I’m busting the most common Pinterest misconceptions so you can finally unlock its true potential for traffic and conversions.

    This episode is created in partnership with Pinterest. I’m one of their educators which is the biggest honor since I’ve been teaching this stuff for years! And if you’d like to go EVEN deeper on how to use Pinterest to grow your business, head to http://www.teachmetopin.com and register for my free class!

    Now, click play and let’s bust some Pinterest myths!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://www.jennakutcherblog.com/pinterest-marketing-myths-to-ditch

    Thanks to our Goal Digger Sponsors:

    • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.

    • Find a co-host today at http://airbnb.com/host.

    • Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!

    • Follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen to your podcast.


    895: “Instagram Isn’t Dead… It’s The BEST Place for Small Business Owners To Be” with Brock Johnson Jul 14, 2025
    Show notes

    Is Instagram DEAD? Far from it… but if you’re using it like it’s 2021, your strategy might be!

    Brock Johnson is an Instagram growth coach, viral content creator, and trusted consultant to Meta. Since launching his coaching business in 2018, Brock has helped thousands of entrepreneurs and creators grow their platforms authentically.

    In the past few years, his following has exploded to over a million across social media. And now, with over 40,000 members inside his Instagram coaching membership, he’s one of the most trusted voices in the space. He’s also a keynote speaker and advisor to the very people behind the app… meaning when Brock talks Instagram strategy, it’s not just theory, it’s straight from the source!

    If you’re feeling stuck, shadow-banned, or like your content just isn’t converting, this episode is your wake-up call. We’re digging into exactly what’s working right now on Instagram, the big myths to ditch in 2025, and Brock’s most powerful, simple tips for growth, even if you have a small following.

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

    Goal Digger Show Notes: https://www.jennakutcherblog.com/instagram-growth-strategies-2025-brock-johnson

    Thanks to our Goal Digger Sponsors:

    • Sign up for your $1/month Shopify trial period at ⁠⁠http://shopify.com/goaldigger⁠⁠.
    • Find a co-host today at ⁠⁠http://airbnb.com/host⁠⁠.
    • Start your risk-free Greenlight trial today at ⁠⁠http://greenlight.com/goaldigger⁠⁠!
    • Follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen to your podcasts.
    • Transform your living space today with Cozey. Visit ⁠https://www.cozey.com⁠: the home of possibilities, made easy.



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