The Glossy Podcast

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New York or Nowhere's Quincy Moore and Liz Eswein on strategizing around big-name collaborations Apr 12, 2023

Show notes

When Liz Eswein and Quincy Moore launched New York or Nowhere (NYON) in 2020, they were intentional about focusing on community first, then a product after. NYON, birthed from Eswein's @newyorkcity Instagram account (currently at 1.5 million followers), first hit the scene with digital downloads such as phone backgrounds and a coloring book. Now, the 3-year-old company has become best known for its apparel and art prints featuring its brand name.

Since its inception, NYON has entered physical retail, opening its first flagship store in NYC's Nolita neighborhood in October 2022. The brand has also forayed into product collaborations, including with the New York Knicks, Rimowa and American Express.

"We're thoughtful and careful with who we collaborate with. Our biggest and most ongoing partnership is with the Knicks, and it's hard to get bigger than that, especially for a New York brand," Moore said on the latest episode of The Glossy Podcast. "Slowly but surely, we will continue to do smaller collaborations as a customer acquisition tactic. We don't have massive budgets for marketing, but it does work to align yourself with like-minded entities and feed off of each other's audience."

As the brand expands, exploring new categories is at the top of the priority list. NYON launched its first knit crewneck over the holiday, which performed extremely well, according to Eswein. At the end of last year, the brand also expanded into more home goods products and released a candle and a blanket. Above all, Moore and Eswein said they are now focused on ensuring that all future products and assortment are a "level up" from previous items by producing them with high-quality materials.

Week in Review: Shoptalk recap, fashion's carbon footprint and what luxury can learn from hotels Apr 07, 2023

Show notes

On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi and editor-in-chief Jill Manoff break down some of the biggest fashion news of the week.

On this week's episode, we talk about the mood at Shoptalk with attending brands and investors preparing for a rough economic future. Later in the show, we talk about ThredUp’s resale report and the state of circular fashion, as well as why luxury brands like Dolce & Gabbana are opening branded hotels and luxury condos.

Everlane CEO Andrea O'Donnell: 'We're on a path to profitability' Apr 05, 2023

Show notes

If CEO Andrea O’Donnell’s track record is any indication, Everlane is on the brink of a glow-up. Most recently, O’Donnell was president of fashion lifestyle at Deckers Brands, where she drove record levels of consumer demand and brand consideration for Ugg, among other accomplishments.

“When I landed at Ugg, it wasn't the hottest brand in the universe by any stretch of the imagination. It was very much defined as a cold-weather boot, and it was my responsibility to think about the brand and the product opportunity in a different way,” she said. “And it became a thing.”

In late 2021, O’Donnell left Deckers to take on the role of Everlane CEO, a position formerly held by founder Michael Preysman. Preysman, who stepped down, now serves as the brand’s executive chairman and climate lead.

Regarding what drew her to Everlane, O’Donnell credited Preysman, who she called a “bold and provocative thinker.” She also pointed to the company’s strong team, growth potential and sustainability focus.

“If you want to be a progressive brand, and you want to be modern and relevant, you have to take climate change really seriously,” she said.

Now, 18 months in, her initial ideas for taking the company to the next level are coming to fruition — though the path hasn't been without obstacles. In January, Everlane laid off 17% of its corporate staff, largely within its customer service and creative teams. In a company email, it owed the cuts to “the inflationary environment and recessionary risk."

In this week’s episode of the Glossy Podcast, O’Donnell breaks down how she’s been balancing Everlane’s popular sustainability focus with her style vision for the brand. She also discusses her plans to reach profitability and tackle expansion.

Week in Review: Metaverse Fashion Week, Lululemon’s earnings and THR’s 25 Most Powerful Stylists Mar 31, 2023

Show notes

On the Glossy Week in Review podcast, editor-in-chief Jill Manoff and international fashion reporter Zofia Zwiegkinska break down some of the biggest fashion news of the week.

This week, we discuss Decentraland’s second annual Metaverse Fashion Week, including how Tommy Hilfiger, Coach and Adidas showed up. Plus, a look at what’s behind Lululemon’s annual earnings, which beat analysts’ expectations. And, The Hollywood Reporter honors the year's 25 Most Powerful Stylists, including the brains behind Anne Hathaway’s recent glow-up.

Revolve’s Raissa Gerona on deprioritizing influencer trips: ‘The content feels dated’ Mar 29, 2023

Show notes

Since Revolve Group’s Raissa Gerona was last a guest on the Glossy Podcast four years ago, a lot has changed about the company and Gerona’s priorities as chief brand officer. For starters, Revolve has entered the beauty category and begun growing a menswear business. It’s also appointed Kendall Jenner as creative director of its luxury-focused e-tailer, FWRD. And — oh, yeah — it’s gone public.

As for Gerona, she’s expanded her marketing focuses far beyond influencer trips and Instagram — after all, Revolve has a reputation for innovating to uphold. However, she did confirm that the annual Revolve Fest will again take place this year at Coachella.

“In the last couple of years, I’ve [focused on] figuring out how to evolve the brand,” Gerona said on the latest episode of the Glossy Podcast. “A lot of brands have adopted a lot of the things we were doing, and the influencer landscape changed significantly because every single type of company is now using influencers. That's incredible for the influencer economy, but it’s tough on brands.”

She added, “I'm excited to put forward something that feels new and refreshing, and that will also sustain growth for the next couple of years.”

In addition to changing up Revolve’s influencer strategy, Gerona discussed the factors driving 20-year-old Revolve Group’s recent mega-growth, doubling its annual revenue from $500 million to $1 billion in three years. She also talked about how the company is leveraging more social media platforms, from YouTube Shorts to Instagram Reels, in part, to safeguard against potential bans and policy changes.

Week in Review: AI in fashion, Jeremy Scott departs Moschino, Telfar's live pricing model Mar 24, 2023

Show notes

On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi and editor-in-chief Jill Manoff break down some of the biggest fashion news of the week.

This week, we discuss new AI tools like ChatGPT and StableDiffusion and how they may (or may not) have an effect on the fashion business. Later, we talk Jeremy Scott's departure from Moschino and Telfar’s innovative new pricing model.

Hodinkee’s Jeffery Fowler on evolving the watch industry, collaborating with John Mayer and taking over Supreme SoHo Mar 22, 2023

Show notes

In March 2022, Jeffery Fowler was appointed CEO of 15-year-old watch hub Hodinkee. First started as a watch blog by Benjamin Clymer, who formerly worked in finance, Hodinkee has since evolved to encompass an e-commerce platform, a print publication and even watch insurance services.

Fowler was previously president of Farfetch Americas. But he has an extensive background in the watch industry, having held leadership positions at Cartier and Tag Heuer.

“What drew me back to this category, after having been at broader fashion businesses in the past, were the human stories and the community aspect,” Fowler said on the latest episode of the Glossy Podcast. “Of all the things I wear when I go out the front door every day, the only thing I could probably tell you a real story about is [the watch I wear]. And something about that is special and magical.”

He added, ”I've often said that, in the world of smartwatches, for me, what's smart is something I can give to my kids and that they can give to their kids. And we'll have that thing that connects us over time.”

The global passion for watches seems to be at a high. There’s less supply than demand for new watches, which is skyrocketing prices of resale styles. Hodinkee, which sells both new and used styles, is reaping the rewards. It eclipsed $100 million in revenue in 2021.

“Rolex themselves launched a [resale] business this past year, and other watch brands have gotten into the space, as well. So it's exciting to see it,” Fowler said. “It's a dynamic time for an industry that is literally hundreds of years old; it's continuing to grow and set records, and we're just excited to be a part of it.”

Since joining the company, Fowler has been busy making moves to further fuel Hodinkee’s growth. In February, Hodinkee launched an accessible line of branded merch. And by the end of this year, it plans to enter physical retail.

Week in Review: H&M and Zara, Oscars fashion, the Silicon Valley Bank collapse Mar 17, 2023

Show notes

On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi and editor-in-chief Jill Manoff break down some of the biggest fashion news of the week.

This week, the main topics of discussion are the latest earnings results from fast-fashion giants H&M and Inditex, all the looks and trends from the Oscars, and the ripple effect of Silicon Valley Bank’s collapse on the fashion industry.

CDLP's Andreas Palm and Christian Larson: Validation through retail partners is key to compete Mar 15, 2023

Show notes

In 2016, CEO Andreas Palm and creative director Christian Larson joined forces to launch Stockholm-based CDLP to make men’s underwear matter.

“We had never cared about underwear ourselves, because there wasn’t much to care about,” Palm said on the latest episode of the Glossy Podcast. “So we designed for ourselves, in the beginning; we made a product we wanted to wear.”

Doing so quickly caught the attention of fashion authorities including GQ and Esquire in the UK, which wrote about the “new masculinity” and sustainability the brand was bringing to the category, Palm said. In addition, retailers including Mr. Porter and Barneys showed early interest by placing orders.

In the seven years since, CDLP has expanded to product categories including sleepwear and swimwear. It’s also grown substantial businesses in international markets; the U.S. drives a majority of its sales, and it’s recently launched in the Middle East.

This year, as the brand approaches profitability, the founders have their sights set on growing the women’s category, which launched in September.

Week in Review: Paris Fashion Week edition Mar 10, 2023

Show notes

On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi and international reporter Zofia Zwieglinska break down some of the biggest fashion news of the week.

This week’s episode is all about Paris Fashion Week. Topics include Balenciaga’s contrite show devoid of any edge or provocation, Coperni’s Boston Dynamics robot guest appearance and Paris's strong Ukrainian fashion presence.

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